1 00:00:00,000 --> 00:00:05,220 announcer: Marketer of the Day episode, 763 local search engine 2 00:00:05,220 --> 00:00:08,640 optimization for lawyers, dentists, chiropractors, 3 00:00:08,700 --> 00:00:12,360 physiotherapists and other service businesses with John 4 00:00:12,000 --> 00:00:18,390 Robert Plank: everyone, and welcome back to the marketer of 5 00:00:12,360 --> 00:00:12,960 Vong. Hey 6 00:00:18,390 --> 00:00:19,980 the day podcast, we are here with John Vuong from Local SEO 7 00:00:20,100 --> 00:00:29,400 today.ca. John is the owner and the founder of local SEO search. 8 00:00:29,460 --> 00:00:32,940 John helps small and medium sized businesses rank on Google 9 00:00:32,940 --> 00:00:36,270 and dominate their local market with a strong emphasis on 10 00:00:36,360 --> 00:00:40,410 relationships. Now, John treats his clients like family, wanting 11 00:00:40,440 --> 00:00:43,740 you in particular, listening or watching right now to not only 12 00:00:43,740 --> 00:00:47,190 rank, but also for your business to grow and succeed. So John, 13 00:00:47,190 --> 00:00:48,240 glad to be talking to you. 14 00:00:48,460 --> 00:00:50,380 John Vuong: Well, thanks a lot for having me, Robert. I'm 15 00:00:50,380 --> 00:00:52,060 excited to be on your show today, 16 00:00:52,600 --> 00:00:55,360 Robert Plank: and I'm excited to have you. I feel like I always, 17 00:00:55,360 --> 00:00:57,580 there's always a ton of questions when it comes to like, 18 00:00:57,580 --> 00:01:00,300 search engine optimization and local things, because it always 19 00:01:00,300 --> 00:01:02,820 feels like there's like things we're always missing out on, 20 00:01:02,820 --> 00:01:06,480 right? Like that, that pesky Google My Business listing, or 21 00:01:06,480 --> 00:01:10,140 you hear about having like a domain name with your city in 22 00:01:10,140 --> 00:01:12,600 it, so that way you can rank for, like, someone looking for, 23 00:01:12,600 --> 00:01:16,080 you know, plumbers San Francisco. But then again, so 24 00:01:16,080 --> 00:01:18,600 many things come and go, and sometimes there's like the 25 00:01:18,600 --> 00:01:21,320 untapped resource, and then Google swoops it and says, No, 26 00:01:21,320 --> 00:01:24,020 we've changed the role. So when it comes to like, search engine 27 00:01:24,020 --> 00:01:27,500 optimization and local search and all this crazy new things 28 00:01:27,500 --> 00:01:29,900 happening, like, where do we start? Like, where do we even 29 00:01:29,960 --> 00:01:32,120 begin to think about tackling this problem? 30 00:01:33,140 --> 00:01:35,360 John Vuong: As you know, more and more people are in front of 31 00:01:35,360 --> 00:01:39,560 a computer than ever. So search engine optimization is vitally 32 00:01:39,560 --> 00:01:42,940 important for a lot of small, medium sized businesses, people 33 00:01:42,940 --> 00:01:47,080 are constantly searching on Google by keywords, and as a 34 00:01:47,080 --> 00:01:51,700 business owner, you want to just be more visible prominent. So 35 00:01:51,700 --> 00:01:55,360 understanding the foundation of what why customers go to Google 36 00:01:55,360 --> 00:01:59,200 in the first place. What are they looking for when they go to 37 00:01:59,200 --> 00:02:02,760 a website? What kind of content do they want? Answer the 38 00:02:02,760 --> 00:02:05,460 problem, answer the questions that they're seeking out, right? 39 00:02:05,460 --> 00:02:09,960 So position yourself as a strong business to answer and solve 40 00:02:09,960 --> 00:02:12,780 problems for customers who seeking out your product or 41 00:02:12,780 --> 00:02:16,320 service, and emphasize what makes you unique, what makes you 42 00:02:16,320 --> 00:02:20,040 stand out. What is your value prop, right? What is your 43 00:02:20,040 --> 00:02:23,060 service offering, price point, product or whatever it is, 44 00:02:23,660 --> 00:02:26,900 understand the foundations. Is so critical, because people 45 00:02:26,900 --> 00:02:33,260 forget and they think SEO is their God given secret to be the 46 00:02:33,380 --> 00:02:36,740 best business owner in the world. I think it's the 47 00:02:36,740 --> 00:02:39,560 opposite. I mean, you need to know how to run a good business, 48 00:02:39,560 --> 00:02:44,980 then tie that into a more online, visible present by 49 00:02:45,040 --> 00:02:49,240 getting more visible with search engine optimization. So then 50 00:02:49,360 --> 00:02:52,240 when people are seeking you out, you already know how to take 51 00:02:52,240 --> 00:02:55,960 care of those clients. It's not the other way around, right? So 52 00:02:55,960 --> 00:02:59,500 people forget that. So I would always say, take care of running 53 00:02:59,500 --> 00:03:02,820 your business. Understand how to run a business, understand how 54 00:03:02,880 --> 00:03:06,240 and listen to your customers, then translate that to your 55 00:03:06,240 --> 00:03:09,420 website, translate to the content and everything else, 56 00:03:09,420 --> 00:03:13,380 from URLs, title tags, meta links, social reputation. 57 00:03:13,380 --> 00:03:16,440 There's so many other components, but the foundation 58 00:03:16,500 --> 00:03:21,500 doesn't like people. Forget that the foundation has to be strong 59 00:03:21,500 --> 00:03:22,460 in the first place. 60 00:03:23,420 --> 00:03:25,160 Robert Plank: And, yeah, that's a really good way of putting it. 61 00:03:25,160 --> 00:03:27,680 It's like there's the big boulders that are important, 62 00:03:27,740 --> 00:03:31,520 such as, What are your customers looking for? How can you help 63 00:03:31,520 --> 00:03:34,880 them out? How can you get in front of those keywords? And 64 00:03:34,880 --> 00:03:36,920 then there's all the little pebbles, all the nooks and 65 00:03:36,920 --> 00:03:40,220 crannies, like meta tags and heading tags. And it seems like 66 00:03:40,400 --> 00:03:42,940 people like, focus on the little, itty bitty stuff, and 67 00:03:42,940 --> 00:03:45,280 they and they're missing, like you said, like the foundation. 68 00:03:45,280 --> 00:03:48,040 And something you said in there is you said, like, people forget 69 00:03:48,040 --> 00:03:51,220 these things, which kind of it implies that, like, we've heard 70 00:03:51,220 --> 00:03:54,340 these things and then it was a good idea, and then we just 71 00:03:54,340 --> 00:03:57,820 threw it out the window, or we applied it for a short time and 72 00:03:57,820 --> 00:04:01,320 then forgot. And like, your your way of thinking here, it makes 73 00:04:01,320 --> 00:04:06,300 so much sense that, like, number one, SEO, Google search engine, 74 00:04:06,300 --> 00:04:10,560 traffic is not guaranteed to you, right? You need to think 75 00:04:10,560 --> 00:04:13,380 about like, what are people searching? Like you said, more 76 00:04:13,380 --> 00:04:17,340 people than ever are on the computer. Like, if I'm looking 77 00:04:17,340 --> 00:04:20,960 for a plumber, I'll go and Google search or I'll Yelp 78 00:04:20,960 --> 00:04:24,440 search and look for reviews before doing anything else, I'll 79 00:04:24,440 --> 00:04:27,680 see like, are there, is there a listing? Are there, like, a 80 00:04:27,680 --> 00:04:30,920 bunch of reviews? Are they recent? I mean, we all research 81 00:04:31,100 --> 00:04:33,680 these things ahead of time. And then something else you said, 82 00:04:33,680 --> 00:04:36,980 there is that, like, people have these sorts of problems coming 83 00:04:36,980 --> 00:04:39,140 in. And what comes to mind, at least, when you say that, is, 84 00:04:39,140 --> 00:04:42,820 like, if, if I'm calling a plumber, I'm like, Well, does he 85 00:04:42,820 --> 00:04:46,600 work on, you know, a septic tank? Can he, you know, like, 86 00:04:46,600 --> 00:04:49,600 fix my my shower or something like that? So, and it's like, 87 00:04:49,600 --> 00:04:51,820 these are, like, really fundamental things that it's 88 00:04:51,820 --> 00:04:54,640 easy to forget, right about, like, what are those hands full 89 00:04:54,640 --> 00:04:57,460 of questions that people have? And how can we, maybe even, 90 00:04:57,640 --> 00:05:01,020 like, solve their problems while they're on? The way to finding 91 00:05:01,020 --> 00:05:03,540 this. So to help us kind of maybe wrap our heads around 92 00:05:03,540 --> 00:05:07,200 this. Do you have like a favorite, like client or 93 00:05:07,200 --> 00:05:10,680 industry or example to share with us, to kind of give us, 94 00:05:10,680 --> 00:05:13,800 like a scenario or a story for this whole local search thing to 95 00:05:13,800 --> 00:05:15,180 make sense? Yeah. So 96 00:05:15,180 --> 00:05:17,520 John Vuong: I deal with a lot of small, medium sized businesses 97 00:05:17,520 --> 00:05:21,020 that are mainly professional service type businesses, from 98 00:05:21,020 --> 00:05:25,700 trades to professional lawyers, dentists, chiral, physio, 99 00:05:25,760 --> 00:05:30,260 massage. They are servicing a regional, area, community or 100 00:05:30,260 --> 00:05:33,680 city, but they also have a lot of different types of services 101 00:05:33,680 --> 00:05:38,720 within their practice, right or their business. So when people 102 00:05:38,720 --> 00:05:43,660 are seeking out these type of services they're typing in what 103 00:05:43,660 --> 00:05:47,380 they're looking for. Let it be a navigational search, like, I'm 104 00:05:47,380 --> 00:05:52,180 looking for teeth whitening in the city of Toronto, right? Or 105 00:05:52,180 --> 00:05:55,000 I'm looking for a new dentist for my son that's five years 106 00:05:55,000 --> 00:05:58,360 old, whatever, right? These are keywords that typically people 107 00:05:58,360 --> 00:06:02,700 are typing in longer tailed but relevant to them when they're 108 00:06:02,700 --> 00:06:06,120 seeking that out, you want to at least be an option, so you have 109 00:06:06,120 --> 00:06:10,380 to answer that question, be there with enough substance, 110 00:06:10,380 --> 00:06:13,740 position yourself as a thought leader, and that takes time. So 111 00:06:13,740 --> 00:06:16,560 you need to know how to run a business. Make sure everything 112 00:06:16,560 --> 00:06:19,860 checks all the boxes out. Website, awesome. Website, 113 00:06:19,860 --> 00:06:24,140 content, fresh information, depth research, all optimized 114 00:06:24,140 --> 00:06:27,380 through whatever Google algorithm wants you to optimize. 115 00:06:27,560 --> 00:06:31,460 Then comes third party reviews. Get good third party reviews 116 00:06:31,460 --> 00:06:35,120 from Ray, MT, open, care, you know, yell, yellow pages, all 117 00:06:35,120 --> 00:06:38,960 these other sites google. And then, of course, it's all about 118 00:06:38,960 --> 00:06:42,100 like, what else is Google looking for links they're 119 00:06:42,100 --> 00:06:45,160 looking for? What are other people saying about you? Are you 120 00:06:45,160 --> 00:06:49,060 a part of associations? Are you part of other citations and 121 00:06:49,060 --> 00:06:53,200 directories and other things like I always look at 122 00:06:53,200 --> 00:06:56,080 foundation, I always get to come back to this because I did work 123 00:06:56,080 --> 00:06:59,080 at Yellow Pages for five years before I started this company 124 00:06:59,080 --> 00:07:03,240 seven years ago. And those business owners that took care 125 00:07:03,300 --> 00:07:06,780 of their customers understood them inside out. They were 126 00:07:06,780 --> 00:07:11,220 generational businesses. Today, with the advent of the internet 127 00:07:11,220 --> 00:07:15,600 and technology, the speed of business have really, really 128 00:07:15,600 --> 00:07:22,220 picked up. And if you think that with the speed comes you're 129 00:07:22,220 --> 00:07:26,720 going to have success quicker. You have to think about that, 130 00:07:26,720 --> 00:07:30,560 right? Because it still takes time to really understand how to 131 00:07:30,560 --> 00:07:33,440 run a good business, understand how to take care of customers, 132 00:07:33,440 --> 00:07:37,220 how to really develop and make yourself differentiate from all 133 00:07:37,220 --> 00:07:42,520 the other dentists in the local area. So if you look at all the 134 00:07:42,520 --> 00:07:46,000 ads on social or Twitter or Instagram, they're always saying 135 00:07:46,000 --> 00:07:49,420 you can make X amount new clients or X amount more dollars 136 00:07:49,420 --> 00:07:53,500 in revenue in a short period of time. That's their purpose, 137 00:07:53,500 --> 00:07:57,280 right, to really get you to click, to get you in a funnel, 138 00:07:57,340 --> 00:08:00,540 either email or a sequence, where then they're going to try 139 00:08:00,540 --> 00:08:05,880 to sell you something, is that how your ideal customer actually 140 00:08:05,880 --> 00:08:10,260 searches and seeks you out? Probably not right. People who 141 00:08:10,260 --> 00:08:14,820 are clicking on ads versus organic is a different profile 142 00:08:14,820 --> 00:08:18,780 of customer, and if you're looking for the best type of 143 00:08:18,780 --> 00:08:23,480 customer, they're the ones that are in control seeking you out, 144 00:08:23,720 --> 00:08:27,620 as opposed to you pushing stuff at them. There's a difference 145 00:08:27,620 --> 00:08:33,140 between advertising and inbound marketing, right? SEO is more 146 00:08:33,140 --> 00:08:38,180 inbound because that customer is seeking your product or service 147 00:08:38,180 --> 00:08:42,460 out and they're vetting you from all the other dentists out there 148 00:08:42,460 --> 00:08:46,540 in the community. So again, we deal with a lot. We deal with 149 00:08:46,540 --> 00:08:50,980 hundreds of other customers, and my job is to not just educate, 150 00:08:50,980 --> 00:08:54,820 but position my clients to become experts in their domain, 151 00:08:54,820 --> 00:08:59,260 niche, city, local area, with all the major services that they 152 00:08:59,260 --> 00:09:03,540 really want to be known as and specialize in, right? And then 153 00:09:03,540 --> 00:09:07,440 really just make them Elevate, make them become more visible 154 00:09:07,680 --> 00:09:11,520 and attract their ideal customers. Because anyone can 155 00:09:11,520 --> 00:09:14,400 get any customer out there. You spend enough money on ads, 156 00:09:14,400 --> 00:09:17,400 you'll get any customer. What's the quality like, what's the 157 00:09:17,400 --> 00:09:19,980 return on investment and what's the lifetime value of that 158 00:09:19,980 --> 00:09:23,420 customer? There's a difference between SEO, good SEO campaign, 159 00:09:23,720 --> 00:09:26,960 versus AdWords, and marketing and advertising, 160 00:09:27,860 --> 00:09:30,080 Robert Plank: and, man, you're making me as you're explaining 161 00:09:30,080 --> 00:09:33,440 all this, like I'm thinking back to all these various times when 162 00:09:33,560 --> 00:09:37,640 I had to call a trades person to fix this or that in the house. 163 00:09:37,640 --> 00:09:40,160 Like there was a time when I needed, like, a little bit of 164 00:09:40,160 --> 00:09:43,240 fence repair, and I made some calls around and all the offense 165 00:09:43,240 --> 00:09:46,060 repair guys, they only wanted to work on, like, huge jobs. They 166 00:09:46,060 --> 00:09:48,400 wanted, like, hundreds of feet of fence. And I said, I just 167 00:09:48,400 --> 00:09:50,980 have a little backyard. Can you just fix this little patch of 168 00:09:50,980 --> 00:09:54,100 fence? And and a lot of them said, No. But then the ones that 169 00:09:54,100 --> 00:09:57,520 did that's like all he did every day, like the marketplace was 170 00:09:57,520 --> 00:10:01,140 wide open for him to do this specific. Like, repeatable job 171 00:10:01,140 --> 00:10:04,980 that a lot of the other, like competitors he had did not want 172 00:10:04,980 --> 00:10:07,920 to do because they felt like it wasn't worth doing small jobs. 173 00:10:07,920 --> 00:10:11,040 But he just had them all lined up. And there was also a time 174 00:10:11,040 --> 00:10:14,520 when I had a like, a broken garage door, like the garage 175 00:10:14,580 --> 00:10:17,280 door opener itself just wouldn't open. And same, same deal. I 176 00:10:17,280 --> 00:10:22,460 called around and I either got no answer, or we can come out in 177 00:10:22,460 --> 00:10:26,480 like, two weeks or or like, you know, I think I might have got 178 00:10:26,720 --> 00:10:29,660 phone calls back like three weeks later, and then the one 179 00:10:29,660 --> 00:10:32,660 guy that showed up, he picked up the phone. Or I think he might 180 00:10:32,660 --> 00:10:35,180 have called me back like five minutes later. He showed up 181 00:10:35,180 --> 00:10:38,420 right away. He showed up, like, that same day. He like, knew 182 00:10:38,420 --> 00:10:40,840 what the exact problem was. I think he knew even ahead of 183 00:10:40,840 --> 00:10:43,600 time, before even looked at the garage door, like how much it 184 00:10:43,600 --> 00:10:46,840 would cost and what the work would be and like. And there's 185 00:10:46,840 --> 00:10:50,320 also, like, sometimes when people, like, follow up and do 186 00:10:50,320 --> 00:10:52,840 all that stuff, but it seems like, like there's just all 187 00:10:52,840 --> 00:10:55,540 these marketing fundamentals that, like so few of these 188 00:10:55,540 --> 00:10:59,140 businesses do. And I mean, it makes sense that a lot of them 189 00:10:59,140 --> 00:11:01,380 don't have the marketing fundamentals, because they focus 190 00:11:01,380 --> 00:11:04,500 on the work, right? They focus on what they love. And then what 191 00:11:04,500 --> 00:11:07,800 I'm hearing from you is there's like, there's like 20 the 20% is 192 00:11:07,800 --> 00:11:10,140 like, just what they're doing, which is what they should focus 193 00:11:10,140 --> 00:11:13,140 on, and the 80% are like, all these various things that you 194 00:11:13,140 --> 00:11:16,800 mentioned, like the yellow pages and the Yelp reviews and things 195 00:11:16,800 --> 00:11:19,440 like that. So it seems like what I'm hearing from what you're 196 00:11:19,440 --> 00:11:24,800 saying is like, a lot more like constant, repeated energy needs 197 00:11:24,800 --> 00:11:28,940 to go into all these different marketing channels. But it's, it 198 00:11:28,940 --> 00:11:31,640 sucks to do it. If you want, just want to be the worker, just 199 00:11:31,640 --> 00:11:34,220 want to be the trades person, right? It's like it, it makes a 200 00:11:34,220 --> 00:11:37,520 lot more sense for a person like you who knows marketing, who can 201 00:11:37,520 --> 00:11:41,080 just do all these daily, weekly tasks just to stay kind of on 202 00:11:41,080 --> 00:11:43,060 the ball with everything. It's 203 00:11:43,060 --> 00:11:46,840 John Vuong: just like, why do you hire a trades person? You 204 00:11:46,840 --> 00:11:50,680 can do it yourself. There's a lot of Home Depo ronas and all 205 00:11:50,680 --> 00:11:54,640 these places lows. You can go buy the stuff. You can then go 206 00:11:54,640 --> 00:11:59,320 to YouTube to figure out how to do it yourself. But what's your 207 00:11:59,320 --> 00:12:04,680 time worth and will you do it the right, right the first time 208 00:12:05,040 --> 00:12:09,060 or wrong? And you're gonna have to hire someone anyways, right? 209 00:12:09,120 --> 00:12:11,700 So it's like positioning yourself as an expert, right? 210 00:12:11,880 --> 00:12:15,240 You know the best practice. You know, you've been doing it for 211 00:12:15,240 --> 00:12:18,480 many years, and people want to pay to get it done the right? 212 00:12:19,440 --> 00:12:23,660 You know, do it once and get it done properly, right? So again, 213 00:12:23,720 --> 00:12:27,320 anything can be taught. You can be any profession, any trades, 214 00:12:27,380 --> 00:12:31,340 any person you want, right? Unless there's designations 215 00:12:31,400 --> 00:12:35,180 required, like a lawyer or, you know, a dentist. Yes, you gotta 216 00:12:35,180 --> 00:12:40,040 actually train to be educated and certified. But aside from 217 00:12:40,040 --> 00:12:43,600 that, any transport can learn it right? But why do you seek 218 00:12:43,600 --> 00:12:50,140 someone out and pay them three $400 an hour? Because they have 219 00:12:50,140 --> 00:12:54,940 been putting in 20 years of knowing exactly what needs to be 220 00:12:54,940 --> 00:12:58,360 done and they'll fix it in 20 minutes, versus you trying to 221 00:12:58,360 --> 00:13:02,520 fix it in four or five hours and probably not doing it right then 222 00:13:02,520 --> 00:13:05,460 hiring someone else to do it. Yeah. And 223 00:13:05,460 --> 00:13:07,440 Robert Plank: so with your answer there, it seems like, you 224 00:13:07,440 --> 00:13:10,080 know, all these trades people out there again, whether they're 225 00:13:10,140 --> 00:13:13,560 like a lawyer or like a roofer or like, you know, whatever the 226 00:13:13,560 --> 00:13:17,040 skill is, if those people out there have this frustration of, 227 00:13:17,040 --> 00:13:19,560 like, why don't they just call me? Why don't they just call me 228 00:13:19,560 --> 00:13:22,880 to fix the roof? Maybe these people should be maybe applying 229 00:13:22,880 --> 00:13:25,700 that same thinking towards people like you who do the 230 00:13:25,700 --> 00:13:28,400 search engine optimization. Like, Sure, you could learn all 231 00:13:28,400 --> 00:13:31,220 these other things, but there's, like, the years it took to learn 232 00:13:31,220 --> 00:13:34,880 it, and then the minutes it takes to actually, to actually, 233 00:13:34,940 --> 00:13:38,000 you know, do it, and so, so yeah, this makes a lot of sense 234 00:13:38,000 --> 00:13:41,800 that, like, in the same way that someone could learn whatever 235 00:13:41,980 --> 00:13:45,640 home job needs to be done, or any like legal skill or 236 00:13:45,640 --> 00:13:48,460 accounting school or whatever. Why not just get it done and 237 00:13:48,460 --> 00:13:50,620 then that way it doesn't need to break. Because, like, you know, 238 00:13:50,620 --> 00:13:53,500 growing up, my dad always thought he could fix everything 239 00:13:53,500 --> 00:13:57,040 himself, and just everything was janky and everything was was 240 00:13:57,040 --> 00:13:59,920 broken, and, like, it's just, I wish there was, like, a real, 241 00:13:59,920 --> 00:14:02,880 sort of professional contractor. And it's sort of like, when you, 242 00:14:03,000 --> 00:14:04,980 like, when you walk around the the neighborhood around 243 00:14:04,980 --> 00:14:07,680 Christmas time, you see all the Christmas lights, when you can 244 00:14:07,680 --> 00:14:10,080 see it was a professional job, or, like, done by a team, you 245 00:14:10,080 --> 00:14:12,720 see, like, all the lights were, like, evenly spaced and like, 246 00:14:12,720 --> 00:14:17,580 somehow it just looks like more long lasting and better when you 247 00:14:17,580 --> 00:14:19,980 know that it was, like, done with a professional so this, 248 00:14:19,980 --> 00:14:22,400 this is making a lot of sense. As far as a lot of people 249 00:14:22,400 --> 00:14:25,220 thinking, Well, I'm done it myself, and I'm getting maybe 250 00:14:25,340 --> 00:14:28,760 amateur, homemade results, maybe it's time to, like, turn on the 251 00:14:28,760 --> 00:14:33,380 fire hose. So as far as like, the usual kind of halfway done 252 00:14:33,380 --> 00:14:35,780 job that you usually see, versus, like, the job done 253 00:14:35,780 --> 00:14:39,020 right, as far as local search and SEO, like, what do you see 254 00:14:39,020 --> 00:14:42,700 really being missed out on are people that really like what 255 00:14:42,700 --> 00:14:45,940 goes really wrong that you think really needs to be corrected. 256 00:14:45,940 --> 00:14:47,140 With a lot of these businesses 257 00:14:48,100 --> 00:14:51,400 John Vuong: well, because they're not in it on a daily 258 00:14:51,400 --> 00:14:57,220 basis, they get misinformation. So a lot of business owners 259 00:14:57,220 --> 00:15:00,600 think they can do everything themselves, but. There's so many 260 00:15:00,600 --> 00:15:03,540 hats that they have to wear, from operations, marketing, 261 00:15:03,660 --> 00:15:08,700 sales, finance to maybe there's a team, then you got to deal 262 00:15:08,700 --> 00:15:12,480 with customers and customer service, all that stuff. All 263 00:15:12,480 --> 00:15:16,500 these are segments of running a business. And then comes 264 00:15:16,500 --> 00:15:20,060 advertising. And within advertising comes SEO or 265 00:15:20,060 --> 00:15:24,560 website. Website management is completely different than SEO as 266 00:15:24,560 --> 00:15:29,000 well. And within SEO there's divisions, like in our company, 267 00:15:29,000 --> 00:15:32,780 we have content, we have link builders, we have social media, 268 00:15:32,900 --> 00:15:36,260 we have developers, we have SEO consultants, strategists, 269 00:15:36,620 --> 00:15:41,200 assistants. Like, there's so many other subsets of it. So 270 00:15:41,200 --> 00:15:44,620 when you say you're an expert, even as a plumber, there's 271 00:15:44,620 --> 00:15:47,860 master plumber license, there's residential, commercial, 272 00:15:47,860 --> 00:15:51,340 industrial, there's drainage, there's septics there's, you 273 00:15:51,340 --> 00:15:55,900 know, different things within that division, right? As a 274 00:15:55,900 --> 00:15:59,920 plumber. So that's why I feel like, when you're a business 275 00:15:59,920 --> 00:16:04,320 owner, what's the what's your time worth? Right? Opportunity 276 00:16:04,320 --> 00:16:08,160 cost? Can you earn more doing whatever you're doing and get 277 00:16:08,160 --> 00:16:11,640 more customers and taking care of them and charging them more 278 00:16:11,700 --> 00:16:17,280 per hour or per job, then trying to figure this out, where you 279 00:16:17,280 --> 00:16:20,420 think you can do it and to save a couple of dollars, or a couple 280 00:16:20,420 --> 00:16:24,260 100, a couple $1,000 when someone has been doing it for 281 00:16:24,320 --> 00:16:28,460 1020, years, they'll do it a lot quicker, a lot more efficient, 282 00:16:28,520 --> 00:16:32,660 better results than you'll ever do unless you are really skilled 283 00:16:32,660 --> 00:16:36,200 at it for the next 20 years. So it's the same thing, right? You 284 00:16:36,200 --> 00:16:38,900 have to understand your strengths and weaknesses, 285 00:16:39,020 --> 00:16:41,740 understand your gaps and opportunities, and a lot of 286 00:16:41,740 --> 00:16:45,520 people don't understand SEO and what impact it can do for 287 00:16:45,520 --> 00:16:50,440 businesses, but I'm telling you, it's the best ROI. If done 288 00:16:50,440 --> 00:16:55,960 right, the challenge is people pay for what they get. They feel 289 00:16:55,960 --> 00:17:00,040 that they will pay a lot less because they feel that's what 290 00:17:00,040 --> 00:17:05,640 it's worth, but if done right, you'll pay properly with a real 291 00:17:05,640 --> 00:17:09,660 campaign that will result in a real, significant increase in 292 00:17:09,660 --> 00:17:13,380 revenue and sales, right? So again, you have to weigh your 293 00:17:13,380 --> 00:17:14,220 pros and cons, 294 00:17:15,420 --> 00:17:17,100 Robert Plank: and that that makes a lot of sense. And I 295 00:17:17,100 --> 00:17:19,320 think that, you know, there's always, there's always that kind 296 00:17:19,320 --> 00:17:22,220 of fear or that hesitation, but like, you kind of alluded to 297 00:17:22,220 --> 00:17:24,500 there how there's like, there's a thinking of, like, trying to 298 00:17:24,500 --> 00:17:27,200 balance, like, the money and the time, and being like, well, I'll 299 00:17:27,200 --> 00:17:30,020 save all this money, but then, yeah, you're going to put in all 300 00:17:30,020 --> 00:17:32,720 this extra time to not get as good of a result. And then if 301 00:17:32,720 --> 00:17:36,020 you think of in terms of, like, well, what if, instead of trying 302 00:17:36,020 --> 00:17:38,480 to do with this website headache, what if you just got a 303 00:17:38,480 --> 00:17:43,240 few extra, like, Residential Plumbing clients, and how many 304 00:17:43,300 --> 00:17:47,680 would that take to pay for the all the SEO work that you didn't 305 00:17:47,680 --> 00:17:50,980 have to do? I mean, what if you got like, one extra, like repeat 306 00:17:50,980 --> 00:17:55,120 client and just that, like one or two covered the SEO bill? 307 00:17:55,180 --> 00:17:58,540 That seems like it makes a lot more sense. It seems like a lot 308 00:17:58,540 --> 00:18:02,640 less of a complex business you have to run. And so when you 309 00:18:02,640 --> 00:18:05,400 talk to some of these, like, various trades, people, 310 00:18:05,400 --> 00:18:08,760 contractors, people like that. Like, what's usually the the 311 00:18:08,760 --> 00:18:12,840 objection? What's the hesitation with them working with you? Is 312 00:18:12,840 --> 00:18:15,660 it like, I don't believe in advertising, or I don't believe 313 00:18:15,660 --> 00:18:18,060 in the the internet stuff, or I'm worried that it'll become 314 00:18:18,060 --> 00:18:21,980 too complex? Like, why? Like, what do people usually say to 315 00:18:21,980 --> 00:18:24,680 you when, like, they're afraid to take that next step? 316 00:18:25,820 --> 00:18:28,520 John Vuong: So there's a lot of misconceptions with SEO, because 317 00:18:28,520 --> 00:18:31,640 they've probably gotten emails or calls, promising, 318 00:18:31,640 --> 00:18:35,360 guaranteeing everything, but they have no idea what it is, 319 00:18:35,420 --> 00:18:41,500 how it works and what it can do for you. So the challenge is I 320 00:18:41,500 --> 00:18:45,820 always try to educate and inform first with tradespeople, it's a 321 00:18:45,820 --> 00:18:48,580 little bit more difficult because they're usually not very 322 00:18:48,640 --> 00:18:53,380 tech savvy, let alone if they enjoy going online, or they're 323 00:18:53,380 --> 00:18:57,100 so very old school they just want to call, as opposed to text 324 00:18:57,100 --> 00:19:00,660 message or email, right? So there's different people, and 325 00:19:00,660 --> 00:19:04,620 you have to understand where they're at in their business and 326 00:19:05,160 --> 00:19:09,120 take, you know, take some time to educate them. Right hand hold 327 00:19:09,120 --> 00:19:12,420 some of these people versus ones that are extra savvy and they 328 00:19:12,420 --> 00:19:16,560 feel they're much younger, they're grown up with, you know, 329 00:19:16,560 --> 00:19:20,480 the Internet and computers and they're very smartphones that 330 00:19:20,480 --> 00:19:23,840 are part of their life, right? Versus the old school ones that 331 00:19:23,900 --> 00:19:27,140 aren't. So you just have to understand where they're at in 332 00:19:27,140 --> 00:19:31,820 terms of a journey and their livelihood. And for me, I think 333 00:19:31,820 --> 00:19:36,020 that's the biggest gap, right? Educating they're uncertain. So 334 00:19:36,020 --> 00:19:39,020 for me, that's the biggest challenge. But usually when 335 00:19:39,020 --> 00:19:42,280 people seek you out, they they feel very comfortable, because 336 00:19:42,280 --> 00:19:45,700 it's more about like, your position as an expert. So when 337 00:19:45,700 --> 00:19:49,600 they're reaching out to us, they're already pretty close to 338 00:19:49,600 --> 00:19:53,020 the buying like and end stage. They're just vetting out two or 339 00:19:53,020 --> 00:19:56,980 three other vendors. They know they need it, but they just 340 00:19:56,980 --> 00:19:57,940 don't know who to go with. 341 00:19:59,200 --> 00:20:01,560 Robert Plank: And I. Something that, like, I mean, first of 342 00:20:01,560 --> 00:20:04,380 all, my brain is just blowing up with all kinds of little ideas 343 00:20:04,380 --> 00:20:07,260 like that that we're mentioning here. But like, what I think, 344 00:20:07,260 --> 00:20:09,780 like a repeat, like, statement that we're having in our 345 00:20:09,780 --> 00:20:13,140 conversation here is like, well, when people think about like 346 00:20:13,140 --> 00:20:15,900 internet or like promoting their business on the internet, they 347 00:20:15,900 --> 00:20:18,600 think of like paid advertising, right? Which it's an 348 00:20:18,600 --> 00:20:23,120 interruption. It's like, if I, if I need that, that, you know, 349 00:20:23,180 --> 00:20:27,620 if the, if the if the sewage burst yesterday, or if the the 350 00:20:27,620 --> 00:20:30,260 toilet won't flush today. I mean, I need that fixed now. 351 00:20:30,260 --> 00:20:33,140 Like, I will seek that out. And I think that, like, there's so 352 00:20:33,140 --> 00:20:36,200 many like businesses out there that they're just, it's if 353 00:20:36,200 --> 00:20:39,440 they're not going to really get the new customers they want just 354 00:20:39,440 --> 00:20:42,040 by with all this interruption. And like, it's a more important 355 00:20:42,040 --> 00:20:44,740 to have, like, this foundation we're talking about, set up from 356 00:20:44,740 --> 00:20:47,200 the get go and and even some of these things you're mentioning, 357 00:20:47,200 --> 00:20:50,320 I mean, what you're making me think of is, you know what? 358 00:20:50,320 --> 00:20:54,520 Like, what if some of these, these trades people, like, had 359 00:20:54,520 --> 00:20:58,060 even just, like a an email, opt in form, right? Even had, like, 360 00:20:58,060 --> 00:21:03,660 a funnel, had had a sequence, had a way to, like, book a job 361 00:21:03,780 --> 00:21:06,900 online and, like, choose an appointment on a calendar, or 362 00:21:06,900 --> 00:21:09,480 even, like you mentioned there, like, if these people say, Well, 363 00:21:09,540 --> 00:21:12,660 I'd rather do things over the phone. I mean, like, what if it 364 00:21:12,660 --> 00:21:15,840 was possible to like, you know, send a text, or, like, call and 365 00:21:15,840 --> 00:21:19,260 have have an employee, like, pick up the phone and schedule 366 00:21:19,260 --> 00:21:22,100 something right then, while the trades person is like, doing the 367 00:21:22,100 --> 00:21:24,920 job that they love. And so it's like, there's all kinds of just 368 00:21:25,040 --> 00:21:28,100 all kinds of cool ideas that are popping into mind as you're 369 00:21:28,100 --> 00:21:31,760 explaining all this. And like, as, as we all know, like, it's a 370 00:21:31,760 --> 00:21:35,420 different size job depending on the needs of these different 371 00:21:35,420 --> 00:21:39,920 businesses. So how can people, like, reach out to you, contact 372 00:21:39,920 --> 00:21:44,020 you, and and like, explain their needs to you and and get this 373 00:21:44,020 --> 00:21:47,020 kind of conversation started with you. To get some get some 374 00:21:47,020 --> 00:21:49,420 more customers, get some more internet promotion. 375 00:21:49,840 --> 00:21:52,480 John Vuong: Yeah, definitely they can check out my website. 376 00:21:52,480 --> 00:21:58,600 It's www, dot, local SEO search.ca, you can also check 377 00:21:58,600 --> 00:22:02,520 out our podcast, local SEO today. So we did. I worked at 378 00:22:02,520 --> 00:22:05,640 Yellow Pages for five years. My VP of sales was there for over 379 00:22:05,700 --> 00:22:09,660 30 plus years at Yellow Pages. So we combine work with over 380 00:22:09,660 --> 00:22:13,440 10,000 small, medium sized businesses, and that's what we 381 00:22:13,440 --> 00:22:15,780 bring to the table. That's a little bit different. We really 382 00:22:15,780 --> 00:22:19,440 help educate we understand the business, small, medium sized 383 00:22:19,440 --> 00:22:23,120 businesses. We connect with them and we understand your problems 384 00:22:23,120 --> 00:22:27,560 and troubles, right? So we can really help you, guide you with 385 00:22:27,560 --> 00:22:31,100 the right decision. Owning real estate on Google is a little bit 386 00:22:31,100 --> 00:22:34,400 different than renting space on Google, and if you're in real 387 00:22:34,400 --> 00:22:39,140 estate, you'll know the difference, right? So it's a lot 388 00:22:39,140 --> 00:22:42,640 harder to save up, but once you're there, you're in a good 389 00:22:42,640 --> 00:22:46,780 situation renting it. You're always, constantly having to 390 00:22:46,780 --> 00:22:53,620 fork up money to be there, and more customers than ever are 391 00:22:53,680 --> 00:22:57,820 wanting to be in control, as opposed to being interrupted. So 392 00:22:57,820 --> 00:23:01,680 that's the difference with SEO. So be informed, be educated, 393 00:23:01,860 --> 00:23:05,460 know the difference, and reach out if you do have questions. 394 00:23:06,180 --> 00:23:07,920 Robert Plank: All right, I mean, yeah, and that's that's all 395 00:23:07,920 --> 00:23:10,200 that's a great way to think about. If you're renting, you're 396 00:23:10,200 --> 00:23:13,200 always catching up. And if you're owning, you've built 397 00:23:13,260 --> 00:23:17,760 something that exists, and it's a lot less upkeep to to stay 398 00:23:17,820 --> 00:23:20,360 where you're at. And as we're sort of wrapping up, winding 399 00:23:20,360 --> 00:23:23,480 down, I'm really curious if there's like, a like, a really, 400 00:23:23,480 --> 00:23:27,800 like good tip, like, a quick tip that we can all apply to, maybe 401 00:23:27,800 --> 00:23:30,860 our websites to rank better and like local SEO search and like 402 00:23:30,920 --> 00:23:33,740 something that like things that like to throw out as examples, 403 00:23:33,740 --> 00:23:37,460 is like, I can't believe how many business owners, like, 404 00:23:37,460 --> 00:23:40,480 don't know about a Facebook pixel where someone can go to 405 00:23:40,480 --> 00:23:43,840 your site, and then the ads follow you around. And you know 406 00:23:43,840 --> 00:23:46,660 that even, even if you are running ads, or you choose to go 407 00:23:46,660 --> 00:23:49,600 that way, you know that, like those people, you're running ads 408 00:23:49,600 --> 00:23:52,360 to know you have been to your website, which is like a cool 409 00:23:52,360 --> 00:23:54,640 concept, but a lot of people aren't aware of that. Or 410 00:23:54,640 --> 00:23:57,940 something else that comes to mind is, I have a handyman that 411 00:23:57,940 --> 00:24:01,560 I hire, and he has a blog full of content, like, here's how to 412 00:24:01,560 --> 00:24:04,680 hang a flat screen TV, and you need this equipment and need to 413 00:24:04,680 --> 00:24:07,440 drill these holes. And you could go to Home Depot and buy these 414 00:24:07,440 --> 00:24:09,300 things, sort of like you mentioned earlier. Have like, 415 00:24:09,360 --> 00:24:11,940 you could do it all yourself. And he has all these very 416 00:24:11,940 --> 00:24:14,820 detailed blog posts with, like, steps and pictures. And I'm 417 00:24:14,820 --> 00:24:18,540 like, for a handyman that's, like, very unexpected but very 418 00:24:18,540 --> 00:24:22,100 informative. And just by that existing you're like, he knows 419 00:24:22,100 --> 00:24:26,060 his business, he cares about what he does, and he also 420 00:24:26,060 --> 00:24:28,760 understands that, like you're doing your research and you want 421 00:24:28,760 --> 00:24:32,480 to be informed. So does anything along those lines pop into your 422 00:24:32,480 --> 00:24:36,620 head, as far as, like, a quick tip or an easy win that we can 423 00:24:36,620 --> 00:24:38,300 all apply to our websites? 424 00:24:38,720 --> 00:24:42,280 John Vuong: Yeah, like all that makes sense. Positioning 425 00:24:42,280 --> 00:24:46,540 yourself as an expert means everything, which is, take care 426 00:24:46,540 --> 00:24:50,680 of your customers, keep producing good, detailed in 427 00:24:50,680 --> 00:24:55,000 depth, well researched content, amplify the content, syndicated 428 00:24:55,000 --> 00:24:59,380 on across all multiple assets. Own all your assets like there's 429 00:24:59,380 --> 00:25:02,520 so many. Opponents to it. There's not just one thing. I 430 00:25:02,520 --> 00:25:06,060 would say, keep producing good content, right? If you can't do 431 00:25:06,060 --> 00:25:09,900 it, hire someone to have it on a regular basis, because that's 432 00:25:09,900 --> 00:25:14,160 gonna really solidify you as an expert, not just in your 433 00:25:14,160 --> 00:25:16,860 customers eyes, but also Google's eyes, because they see 434 00:25:16,860 --> 00:25:17,820 that you're active. 435 00:25:18,780 --> 00:25:22,340 Robert Plank: Oh, fantastic. Well, and so the place to look 436 00:25:22,400 --> 00:25:26,540 all this up and to do some research and get the gears 437 00:25:26,540 --> 00:25:31,820 turning in our head is local SEO search.ca, and if what you see 438 00:25:31,820 --> 00:25:35,300 there makes sense, then contact John and his team and discuss 439 00:25:35,420 --> 00:25:38,420 your needs. Because, as John said, like maybe you want to be 440 00:25:38,420 --> 00:25:40,900 the person that writes the content, and then John and his 441 00:25:40,900 --> 00:25:43,540 team go and amplify it, because there are so many different 442 00:25:43,600 --> 00:25:48,100 social media, video sites, guest blog posts, there's so many ways 443 00:25:48,100 --> 00:25:50,620 to get syndicated. You could spend all day long or just have 444 00:25:50,620 --> 00:25:53,440 him and his team do this for you. And then the place to 445 00:25:53,560 --> 00:25:57,640 listen to that podcast to get even more advice is local SEO 446 00:25:57,700 --> 00:26:01,440 today.ca, but the place we really want you to go, in fact, 447 00:26:01,440 --> 00:26:03,780 maybe even consider go right now, while you're still 448 00:26:03,780 --> 00:26:08,820 listening this podcast, local SEO search.ca, at least get 449 00:26:08,820 --> 00:26:12,240 there, at least get your browser or your phone open to that page. 450 00:26:12,360 --> 00:26:15,180 That way you can take the next step. And you know you need it, 451 00:26:15,240 --> 00:26:18,540 because you're listening to this episode, your business needs 452 00:26:18,540 --> 00:26:21,380 this. And you could wait around five or 10 years and wonder what 453 00:26:21,380 --> 00:26:24,500 could have been, or just get the ball rolling on this today. So 454 00:26:24,560 --> 00:26:28,100 before we close this call down, anything to just say to finish 455 00:26:28,100 --> 00:26:29,060 things off here, John, 456 00:26:29,480 --> 00:26:32,720 John Vuong: business owners, I mean, I know everyone's stress. 457 00:26:32,720 --> 00:26:37,280 You're running around everyone. There's so much going on right. 458 00:26:37,340 --> 00:26:41,800 Focus on your strengths and let and delegate whatever you don't 459 00:26:41,800 --> 00:26:45,880 like doing, or your challenge or your you're not strong at. Find 460 00:26:45,880 --> 00:26:50,080 people you can in house it, but really work with good people, 461 00:26:50,680 --> 00:26:53,080 right? And ultimately it will bring you happiness. 462 00:26:56,380 --> 00:26:58,420 Robert Plank: Thank you for listening to marketer of the 463 00:26:58,420 --> 00:27:02,340 day. Subscribe and listen to other shows at marketer of the 464 00:27:02,340 --> 00:27:04,920 day.com/episodes, you.