1 00:00:00,000 --> 00:00:04,320 Robert Plank: Marketer of the day. Episode, 765 done for you 2 00:00:04,320 --> 00:00:08,400 podcasting. Supercharge your podcast using video, social 3 00:00:08,400 --> 00:00:15,660 media and personal communication. Hey, this is 4 00:00:15,660 --> 00:00:18,360 Robert plank from D applypodcast.com and I want to 5 00:00:18,360 --> 00:00:22,400 talk to you specifically about your biggest goals, your biggest 6 00:00:22,400 --> 00:00:26,540 hopes and dreams, which I assume include you and your podcast and 7 00:00:26,540 --> 00:00:29,360 making your podcast a success. And if you're like a lot of 8 00:00:29,360 --> 00:00:32,480 people, you've hit some bumps in the road. You've had a lot of 9 00:00:32,480 --> 00:00:36,560 uncertainty about a lot of things that maybe don't matter 10 00:00:36,560 --> 00:00:40,480 in the grand scheme of things like equipment and the format of 11 00:00:40,480 --> 00:00:44,200 your show, and a terrifying statistic is that the average 12 00:00:44,200 --> 00:00:49,360 podcast dies after six episodes only six but there's also the 13 00:00:49,360 --> 00:00:53,980 other reassuring statistic, that 83% of your listeners will 14 00:00:53,980 --> 00:00:57,640 listen to all the podcast content you put out. So the 15 00:00:57,640 --> 00:01:00,900 simple solution for where you're stuck right now is to keep 16 00:01:01,080 --> 00:01:04,980 moving, to keep going forward. But I understand if you are 17 00:01:04,980 --> 00:01:08,700 stuck or discouraged or maybe your podcast hasn't quite panned 18 00:01:08,700 --> 00:01:11,760 out in the way that you've expected, and that's okay, and I 19 00:01:11,760 --> 00:01:16,020 have some ideas for you to reinvigorate your podcast and 20 00:01:16,020 --> 00:01:19,980 get what you want out of it, which can change right a lot of 21 00:01:19,980 --> 00:01:23,420 people out there, they have these, this idea of getting 22 00:01:23,420 --> 00:01:28,100 millions of listeners, 1000s of episodes, they sell sponsorships 23 00:01:28,100 --> 00:01:31,340 and just make $20,000 a day putting out an episode a day. 24 00:01:31,340 --> 00:01:34,580 Isn't it that easy? Well, you might have found that the maybe 25 00:01:34,580 --> 00:01:38,540 the traffic numbers did not quite match up to that, and that 26 00:01:38,540 --> 00:01:41,980 many people with huge, huge podcasts, they leave out that 27 00:01:41,980 --> 00:01:46,300 they run tons of paid ads. They have tons of money to burn, huge 28 00:01:46,300 --> 00:01:51,280 lists, huge traffic. They they regularly drop 30, $40,000 on a 29 00:01:51,280 --> 00:01:54,040 sponsorship on another podcast, just to get their massive 30 00:01:54,040 --> 00:01:56,800 numbers and kind of keep the the shell game going. So 31 00:01:56,920 --> 00:02:01,980 don't compare yourself to these big, huge, mega podcasters. 32 00:02:01,980 --> 00:02:05,460 There's a lot going on behind the scenes with them that you do 33 00:02:05,460 --> 00:02:08,760 not see, that you do not know about, but there are still ways 34 00:02:08,820 --> 00:02:11,880 for you to make money with your podcasting, from the networking, 35 00:02:11,880 --> 00:02:16,080 the joint venturing, and even maybe going for more of a proof 36 00:02:16,080 --> 00:02:19,860 of concept mindset, proof of concept mentality, which might 37 00:02:19,860 --> 00:02:25,820 mean that if you are not selling sponsorships on your show for 38 00:02:25,880 --> 00:02:30,200 $500 $1,000 what if you did something crazy? What if you 39 00:02:30,200 --> 00:02:37,760 sold a an ad for on your show for $100 $200 and you guarantee 40 00:02:37,760 --> 00:02:42,580 placement on the next 15 or 20 episodes of your show, which I 41 00:02:42,580 --> 00:02:46,660 know is not the millions of dollars you expected, but it's a 42 00:02:46,660 --> 00:02:50,860 proof of concept. You can prove that it's possible for you to 43 00:02:50,860 --> 00:02:55,600 sell an ad to your audience, and after, you can show the ad in 44 00:02:55,600 --> 00:02:58,360 place, and you can show some results, you follow up back with 45 00:02:58,360 --> 00:03:00,660 that person who places the ad, follow up with new people. So 46 00:03:00,660 --> 00:03:04,440 there's all kinds of ways that you can just prove, on a small 47 00:03:04,440 --> 00:03:09,960 scale that something works, and then you can ramp up or decide 48 00:03:09,960 --> 00:03:12,600 what you do not like, what you do like. And I think that's a 49 00:03:12,600 --> 00:03:16,740 much healthier way of looking at your podcast stats and looking 50 00:03:16,740 --> 00:03:19,800 at your your download numbers. And so that brings me to the 51 00:03:19,800 --> 00:03:22,700 first thing I want to tell you about your podcast, which is 52 00:03:22,760 --> 00:03:26,900 number one post consistently. Like we said, if the average 53 00:03:26,900 --> 00:03:30,440 podcast dies after six episodes, and I guarantee that most of 54 00:03:30,440 --> 00:03:34,340 those, those people who experience the pod fade, did not 55 00:03:34,340 --> 00:03:38,300 expect their show to die that quickly, but it's one of those 56 00:03:38,300 --> 00:03:40,360 things that happens where we start off with the best of 57 00:03:40,360 --> 00:03:44,260 intentions, but we don't set real goals. We don't set 58 00:03:44,260 --> 00:03:47,620 ourselves up for success. We don't dedicate real time every 59 00:03:47,620 --> 00:03:51,760 week to create a new episode. So my advice to you is, if you're 60 00:03:51,760 --> 00:03:54,700 one of those people that stuck around the six episode mark, 61 00:03:54,940 --> 00:03:58,960 create more episodes, and don't get yourself overwhelmed. Don't 62 00:03:58,960 --> 00:04:03,060 plan your next 50 episodes. Plan your next one or two. In fact, 63 00:04:03,180 --> 00:04:07,500 can you put out one this week or one later today? Expand your 64 00:04:07,500 --> 00:04:12,780 runway that way you have a pool of content that's dripping out 65 00:04:12,840 --> 00:04:16,680 over time. So I mean, how good would it feel if you had the 66 00:04:16,680 --> 00:04:20,780 next handful of episodes done so every week or every month? You 67 00:04:20,780 --> 00:04:24,560 just had content coming out, whether you felt like creating 68 00:04:24,560 --> 00:04:27,380 something new or not, and if you're stuck about ideas for a 69 00:04:27,380 --> 00:04:31,340 new episode, think about someone that you could have on your 70 00:04:31,340 --> 00:04:35,120 show, that you could interview, not necessarily for you to buy 71 00:04:35,120 --> 00:04:37,940 from them or them to buy from you, but someone that just is 72 00:04:37,940 --> 00:04:41,920 your friend, someone that you want to make look good and talk 73 00:04:41,920 --> 00:04:45,880 up and someone where you want to seem smart for finding this 74 00:04:45,880 --> 00:04:49,840 guest for your audience, with the idea that maybe it'll pay 75 00:04:49,840 --> 00:04:54,520 off later, maybe not. But if you can get a friend who is in your 76 00:04:54,520 --> 00:04:58,780 space or adjacent to your space that you can show your audience 77 00:04:58,780 --> 00:05:01,680 to, then maybe they can. And return the favor at some point. 78 00:05:01,680 --> 00:05:04,680 And even if you're the kind of person that you're an introvert 79 00:05:04,680 --> 00:05:07,560 or you don't have any good guests to bring on your show, 80 00:05:07,800 --> 00:05:12,840 consider situational advice. Right? It's easy to try to come 81 00:05:12,840 --> 00:05:16,080 up with 10 real estate facts, but who is that really going to 82 00:05:16,080 --> 00:05:19,680 help? But what if you said, say you had a real estate podcast, 83 00:05:19,680 --> 00:05:23,240 and you said, Here is the situation you find yourself in. 84 00:05:23,540 --> 00:05:28,580 You're on an upmarket and you're wondering if it's time to sell 85 00:05:28,580 --> 00:05:33,080 your house or not, or is buying or renting better? Or you just 86 00:05:33,080 --> 00:05:37,580 consider a situation that maybe someone you know is in, or 87 00:05:37,580 --> 00:05:41,080 someone that you've met in the past had been in, or you even 88 00:05:41,080 --> 00:05:44,020 think of a hypothetical situation, but this makes for 89 00:05:44,020 --> 00:05:47,080 kind of entertaining podcast content, right? Instead of just 90 00:05:47,080 --> 00:05:50,080 talking about the dry facts and figures, you start with a real 91 00:05:50,080 --> 00:05:53,740 problem, a real situation, a real starting point, and then 92 00:05:53,740 --> 00:05:58,000 you explain the problem that they have, you explain some 93 00:05:58,000 --> 00:06:01,560 tools and solutions, and maybe develop a little bit of a plan 94 00:06:01,740 --> 00:06:05,700 to getting out of it. And what's great about that way of thinking 95 00:06:05,940 --> 00:06:09,000 is that your podcast episode can be as short or as long as you 96 00:06:09,000 --> 00:06:14,280 want, right? If someone wanted to know how to deal with a 97 00:06:14,280 --> 00:06:18,420 problem tenant that they're renting a house to, you can talk 98 00:06:18,420 --> 00:06:21,680 about that for five minutes, or you could talk about that for 40 99 00:06:21,680 --> 00:06:26,000 minutes and have two case studies. Think about a possible 100 00:06:26,000 --> 00:06:30,260 resource you could recommend, and that on its own could be a 101 00:06:30,740 --> 00:06:34,340 podcast episode. Think about the podcast equipment, or the 102 00:06:34,340 --> 00:06:38,360 podcast tools, or the tool in your industry. Again, going back 103 00:06:38,360 --> 00:06:43,060 to the real estate, example, is there a website or a software 104 00:06:43,060 --> 00:06:47,080 tool that someone can use to find properties for sale or get 105 00:06:47,080 --> 00:06:50,740 alerts for properties for sale figure out, like, what a good 106 00:06:50,740 --> 00:06:53,140 neighborhood is, or something like that. But just think about 107 00:06:53,140 --> 00:06:56,500 that. Is there a tool, a book or a website that you could make a 108 00:06:56,500 --> 00:06:59,200 quick episode about, and if it's been a long time since you've 109 00:06:59,200 --> 00:07:02,880 updated your podcast, even five or 10 minutes will do. You don't 110 00:07:02,880 --> 00:07:06,300 have to hit the ground running and create a bunch of stuff, 111 00:07:06,420 --> 00:07:09,720 bringing your podcast back to life just five or 10 minutes 112 00:07:09,900 --> 00:07:13,500 talking about a website that really helped you. For example, 113 00:07:13,500 --> 00:07:17,760 I like Calendly, which is great for setting up office hours. 114 00:07:17,760 --> 00:07:20,180 When you have a meeting or a podcast guest, they can choose 115 00:07:20,480 --> 00:07:23,300 what time to meet with you, and it saves a lot of back and 116 00:07:23,300 --> 00:07:27,500 forth. I could talk for 1020 minutes about Calendly. And my 117 00:07:27,500 --> 00:07:32,300 advice to you about getting this done is to put weekly time on 118 00:07:32,300 --> 00:07:37,700 your calendar. Say every Friday morning, from 9am to 10am it's 119 00:07:37,700 --> 00:07:40,420 just devoted to your podcast. And even if you say, Well, you 120 00:07:40,420 --> 00:07:42,520 know, I'm not really in the mood. I don't feel like these 121 00:07:42,520 --> 00:07:47,500 days to record. It doesn't matter. Just set aside Friday 122 00:07:47,560 --> 00:07:51,820 nine to 10am even if it's just an hour every Friday morning, to 123 00:07:51,820 --> 00:07:54,880 think about your podcast. Don't do anything else. Don't check 124 00:07:54,880 --> 00:07:58,300 Facebook, email, do any other tasks. Set aside that chunk of 125 00:07:58,300 --> 00:08:02,040 your calendar just to at least think about your podcast in the 126 00:08:02,040 --> 00:08:04,620 future, and maybe you'll feel like squeezing in a quick 127 00:08:04,800 --> 00:08:09,120 recording in there. Piece of advice number two, get guests on 128 00:08:09,120 --> 00:08:13,800 your podcast. Let go of the idea that only you have the best 129 00:08:13,800 --> 00:08:17,400 advice, and it sucks. It's tough to let go of your ego, but it's 130 00:08:17,400 --> 00:08:21,800 your job to make someone else look good. And think about all 131 00:08:21,800 --> 00:08:26,480 of think about any like, like musician or a performer, or like 132 00:08:26,480 --> 00:08:28,880 famous person who kind of had their way up, and then they were 133 00:08:28,880 --> 00:08:32,120 past their prime, and then they were on their way back down. And 134 00:08:32,300 --> 00:08:36,500 the like, the famous celebrities that have adapted, that have 135 00:08:36,500 --> 00:08:42,760 pivoted, have kind of networked and talked up other people. And 136 00:08:42,760 --> 00:08:45,280 I mean, you can apply this to like politicians, things like 137 00:08:45,280 --> 00:08:49,300 that too. The most successful politicians eventually pivoted 138 00:08:49,480 --> 00:08:54,160 to helping others who came after them. And the way to think about 139 00:08:54,160 --> 00:08:57,700 your podcast, perhaps, is to think about your podcast not 140 00:08:57,700 --> 00:09:02,520 about content, but about traffic, right? It's easy to say 141 00:09:02,580 --> 00:09:07,860 that you will post your podcast episode about House hacking, and 142 00:09:07,860 --> 00:09:10,560 you'll say, Well, I'm creating good content about House 143 00:09:10,560 --> 00:09:14,280 hacking. Perhaps the better way is you think about this in terms 144 00:09:14,280 --> 00:09:18,240 of traffic. That if someone is looking for advice about House 145 00:09:18,240 --> 00:09:22,400 hacking, they did a Google search, a YouTube search, they 146 00:09:22,400 --> 00:09:25,640 looked on Facebook, maybe they saw an ad that brought them to 147 00:09:25,640 --> 00:09:29,300 your podcast episode, where then maybe they did learn a few 148 00:09:29,300 --> 00:09:34,100 things, but they were then sent via you mentioning a URL, or 149 00:09:34,100 --> 00:09:37,040 maybe they got on your list, or you mentioned something else, 150 00:09:37,160 --> 00:09:42,040 and now that drives them to a solution, and anyone that you 151 00:09:42,100 --> 00:09:44,560 would have as a guest on your podcast, whether they're an 152 00:09:44,860 --> 00:09:49,720 author, speaker, coach, expert, whatever they're selling, they 153 00:09:49,780 --> 00:09:56,620 need more traffic, and they need to use your network to get 154 00:09:56,620 --> 00:09:59,920 eyeballs on what their offer is. But it's a two way street. 155 00:10:00,300 --> 00:10:05,580 Right? Because if you had someone on your podcast who is 156 00:10:05,580 --> 00:10:08,640 talking about making money on the stock market, and you could 157 00:10:08,640 --> 00:10:12,060 refer people there. Well, then now, whenever someone new 158 00:10:12,120 --> 00:10:15,960 searches this guest name or the name of this guest's product, 159 00:10:16,140 --> 00:10:19,800 maybe they will find your podcast. And I don't need to 160 00:10:19,800 --> 00:10:23,600 tell you that your podcast already has a lot of search 161 00:10:23,600 --> 00:10:27,620 engine optimization advantage, especially from these keyword 162 00:10:27,620 --> 00:10:32,000 searches, because it if you only had a blog with 10 episode or 10 163 00:10:32,060 --> 00:10:35,900 blog posts, that would only be 10 ways someone could find you, 164 00:10:36,080 --> 00:10:40,180 and that's a lot of work, right, writing 10 whole articles, but 165 00:10:40,360 --> 00:10:45,520 if you found 10 people that over time they met with you on a zoom 166 00:10:45,520 --> 00:10:48,940 call, right video conferencing, you just click the record button 167 00:10:48,940 --> 00:10:53,440 and you have a recording now, I mean, 10 interviews is is easy 168 00:10:53,440 --> 00:10:57,460 take 10 interviews takes a lot less time than 10 blog posts. 169 00:10:57,640 --> 00:11:00,900 But it gets even better, because you rank for the the terms, 170 00:11:00,900 --> 00:11:05,220 those people mentioned the their name, their product, and you can 171 00:11:05,220 --> 00:11:08,700 always follow up with them and get them to promote to their 172 00:11:08,700 --> 00:11:12,780 people because they appeared on your show as a guest. You can 173 00:11:12,780 --> 00:11:17,160 tag them on Instagram, Twitter, Facebook. So do you see how it's 174 00:11:17,160 --> 00:11:20,420 a lot more exciting to think about your podcast as traffic, 175 00:11:20,780 --> 00:11:26,420 not just cranking out the facts and the figures. And by the way, 176 00:11:26,600 --> 00:11:31,820 if you need a podcast created, set up, our website is 177 00:11:31,820 --> 00:11:35,600 dfypodcast.com and in particular, the service that we 178 00:11:35,600 --> 00:11:39,860 provide that we're the most excited about is podcast notes, 179 00:11:39,980 --> 00:11:42,760 which means that you said what you wanted to say, you got the 180 00:11:42,760 --> 00:11:46,180 words out. Maybe you had a guest on, and we can listen to them 181 00:11:46,300 --> 00:11:51,580 and basically create a text post for you, where underneath the 182 00:11:51,580 --> 00:11:55,780 audio player there's text about the talking points, key quotes, 183 00:11:56,080 --> 00:12:00,040 links, URLs. And these are things that can be reused in a 184 00:12:00,040 --> 00:12:03,960 number of interesting ways, like tweets and graphics on Facebook, 185 00:12:04,080 --> 00:12:06,960 which we'll get into in a moment, but, but think about 186 00:12:06,960 --> 00:12:12,480 using your podcast for traffic instead of content. Now, here's 187 00:12:12,480 --> 00:12:16,800 piece of advice number three, which is less scary than it used 188 00:12:16,800 --> 00:12:20,520 to be, which is to get on video, get on Zoom. I mean, maybe 510, 189 00:12:20,700 --> 00:12:24,920 years ago, it was a little nervous, a little nerve wracking 190 00:12:24,920 --> 00:12:28,280 thing to do, because you are raw, you're honest. You might 191 00:12:28,280 --> 00:12:32,240 mess up a little bit, but to be honest, everyone's on video 192 00:12:32,240 --> 00:12:35,600 these days, especially now that phones are fast enough, the 193 00:12:35,600 --> 00:12:38,720 internet's fast enough, the pandemic gave everything a 194 00:12:38,720 --> 00:12:42,460 little bit of a shot in the arm. So I'm just talking to you on a 195 00:12:42,580 --> 00:12:48,100 Logitech HD web camera. And then I have some soft lights up 196 00:12:48,100 --> 00:12:54,640 above. I have a ring light behind my computer. I'm talking 197 00:12:54,820 --> 00:13:01,500 into a Samsung C, 01, u, condenser microphone. And then 198 00:13:01,800 --> 00:13:06,540 when I interview someone, I have these basically knock off air 199 00:13:06,540 --> 00:13:11,160 pods. This is a pass a Nomi brand. They're called X nines. 200 00:13:11,340 --> 00:13:17,640 X9 pasunomi, $35 on Amazon. And then this is the charging case. 201 00:13:17,760 --> 00:13:22,220 And then you just have these two bluetooth earbuds, and they sync 202 00:13:22,220 --> 00:13:26,780 with any modern computer. And if you're the kind of person that 203 00:13:26,780 --> 00:13:29,780 you know, I've been meaning to do more of my podcast 204 00:13:29,780 --> 00:13:32,240 interviews, like from the couch on the phone, like with a stand 205 00:13:32,240 --> 00:13:36,140 or something, but I'm pretty sure your earbuds, I mean, 206 00:13:36,140 --> 00:13:38,660 they'll still they'll pair with your phone, and you can do your 207 00:13:38,660 --> 00:13:42,340 zoom interview that way, but on any computer manufactured in the 208 00:13:42,340 --> 00:13:46,600 last five years or so. You can pair your earbuds with your 209 00:13:46,600 --> 00:13:50,800 computer's Bluetooth, and you don't have to have the big cans 210 00:13:50,800 --> 00:13:54,460 or the, you know, the cords hanging down. You just pair 211 00:13:54,460 --> 00:13:59,740 these with your computer and get on video, get on Zoom. And if 212 00:13:59,740 --> 00:14:02,340 you're still nervous. If you're still like, well, I need to put 213 00:14:02,340 --> 00:14:05,580 my face on, I need to kind of, you know, smooth out the shirt, 214 00:14:05,580 --> 00:14:08,460 or I'm not sure about the lighting around my room. I mean, 215 00:14:08,460 --> 00:14:13,200 I've had plenty of podcast guests just be on video, be on 216 00:14:13,200 --> 00:14:17,160 camera, be on their laptop from a coffee shop. And even if 217 00:14:17,460 --> 00:14:21,260 you're too nervous to put out the video format of your 218 00:14:21,260 --> 00:14:23,900 podcast? Well, I would say, first of all, work up to that. 219 00:14:23,900 --> 00:14:28,220 But even if you're still an audio only person, at least get 220 00:14:28,220 --> 00:14:31,700 on camera for the benefit of your guest, because if you're 221 00:14:31,700 --> 00:14:35,240 only on the audio, if it's like talking on the phone, you'll 222 00:14:35,240 --> 00:14:38,540 kind of talk over each other. Sometimes it'll be awkward. You 223 00:14:38,540 --> 00:14:41,920 might not be you might interrupt your guest if they're not 224 00:14:41,920 --> 00:14:44,800 finished speaking, or vice versa. Video is so much better 225 00:14:44,800 --> 00:14:48,280 because you can just somehow tell from the body language if 226 00:14:48,520 --> 00:14:51,940 you should continue down this line of discussion, you can you 227 00:14:51,940 --> 00:14:54,940 can somehow tell when they're done breathing that they're done 228 00:14:54,940 --> 00:14:59,500 talking. So get on video, if nothing else than for their body 229 00:14:59,500 --> 00:15:03,120 language. But if you can get on video, so number three advice, 230 00:15:03,120 --> 00:15:06,420 number three was, get on video, get on Zoom, save the recording. 231 00:15:06,420 --> 00:15:09,060 Just use their built in recording format. And this makes 232 00:15:09,060 --> 00:15:12,720 Podcasting A lot easier, because it used to be and you have to 233 00:15:12,720 --> 00:15:15,600 learn all the software and all this hardware. And we do have a 234 00:15:15,600 --> 00:15:16,560 course about that@podcastcrusher.com 235 00:15:18,240 --> 00:15:23,780 but what we prefer you do is be computer literate just enough to 236 00:15:23,780 --> 00:15:27,260 be on a zoom call, be on video and then give us the recordings. 237 00:15:27,260 --> 00:15:32,960 Contact us at the Contact tab in dfypodcast.com we would love to 238 00:15:32,960 --> 00:15:38,060 take a batch a dump of your podcast episodes and get them 239 00:15:38,240 --> 00:15:44,980 edited, get the audio equalized, add music, reduce noise, add 240 00:15:44,980 --> 00:15:49,180 whatever bumpers or commercials, and just log into your account 241 00:15:49,180 --> 00:15:53,020 and upload it and schedule it all. And we would love to write 242 00:15:53,020 --> 00:15:56,680 some podcast notes that way you can pick up on all of these 243 00:15:56,740 --> 00:16:01,920 search engine benefits, because, if you think about it, creating 244 00:16:01,920 --> 00:16:06,120 a ton more content might and probably is not the answer for 245 00:16:06,120 --> 00:16:09,720 you, right? The answer is probably getting more eyeballs 246 00:16:09,720 --> 00:16:13,740 and attention to your existing content and your new content. 247 00:16:13,740 --> 00:16:19,320 And that brings us to advice Tip number four, which is to post 248 00:16:19,320 --> 00:16:23,720 your podcast to additional platforms. Did you know that you 249 00:16:23,720 --> 00:16:28,700 can post your podcast on iHeartRadio, on Spotify, on 250 00:16:28,700 --> 00:16:33,560 SoundCloud, on so many different platforms, and you don't have to 251 00:16:33,560 --> 00:16:37,520 do hardly any extra work, right? You put in the time of recording 252 00:16:37,520 --> 00:16:40,840 your 1020, minute podcast episode. Now post it to these 253 00:16:40,840 --> 00:16:44,800 other channels, especially places like Facebook, especially 254 00:16:44,800 --> 00:16:48,820 places like LinkedIn and especially, especially YouTube. 255 00:16:49,000 --> 00:16:52,900 There are so many podcasts that I'm not really a subscriber to 256 00:16:52,900 --> 00:16:57,100 on the iTunes side or the Apple podcast sign, but I find them on 257 00:16:57,100 --> 00:17:01,080 YouTube sometimes. This is really easy content, especially 258 00:17:01,260 --> 00:17:06,000 if you are on video, but if you're not on video, there are 259 00:17:06,000 --> 00:17:10,320 ways around that as well. If you only have an audio podcast, we 260 00:17:10,320 --> 00:17:14,340 can take the THE TITLE GRAPHIC, or make one for you and put it 261 00:17:14,340 --> 00:17:18,660 as just a still graphic, and it plays the audio through, and 262 00:17:18,660 --> 00:17:23,240 it's just a still image, but someone can still listen to you 263 00:17:23,240 --> 00:17:26,780 on YouTube, subscribe to your YouTube channel, play through 264 00:17:26,780 --> 00:17:30,800 the YouTube playlist of your podcast. So many possibilities. 265 00:17:31,160 --> 00:17:36,440 And the the idea here is that not everyone has seen your 266 00:17:36,440 --> 00:17:39,320 existing podcast content, and even when you post something 267 00:17:39,320 --> 00:17:41,740 new, there's no guarantee that the whole world will see it. So 268 00:17:41,740 --> 00:17:45,580 it's really important that you re, promote at least one old 269 00:17:45,580 --> 00:17:49,720 episode per week. Tip number five, re promote at least one 270 00:17:49,720 --> 00:17:52,960 old episode per week. And this can be something simple, like, 271 00:17:53,140 --> 00:17:55,840 take the link, put it on Twitter, take the link, put it 272 00:17:55,840 --> 00:17:59,080 on your Facebook wall page or group. Or if you want to be a 273 00:17:59,080 --> 00:18:02,820 little more advanced, send an email blast, you should be 274 00:18:03,000 --> 00:18:06,420 building an email list, which means that on your website, 275 00:18:06,420 --> 00:18:09,780 somewhere, there is a form where someone can fill out their name 276 00:18:09,780 --> 00:18:13,320 and email address and get on your email list. And if you've 277 00:18:13,320 --> 00:18:18,420 heard of services like AWeber, MailChimp, Constant Contact, 278 00:18:18,780 --> 00:18:22,580 Infusionsoft, Ontraport, if any of those ring a bell, these are 279 00:18:22,580 --> 00:18:27,080 ways that people can join your email list, and maybe for 280 00:18:27,080 --> 00:18:29,900 something exciting, maybe not just for a weekly newsletter, 281 00:18:29,900 --> 00:18:32,120 because that's old, that's boring, but what's more 282 00:18:32,120 --> 00:18:35,060 interesting is a free gift, which more what's more 283 00:18:35,060 --> 00:18:41,200 interesting is a bonus audio or video, or A one page PDF, or a 284 00:18:41,200 --> 00:18:45,580 checklist, a worksheet. And if you have an email list, I mean, 285 00:18:45,580 --> 00:18:48,340 people still read email. And guess what? A lot of people, a 286 00:18:48,340 --> 00:18:52,660 lot more people buy from email than from Facebook. You think of 287 00:18:52,720 --> 00:18:56,440 a good reason why someone would want to listen to your podcast 288 00:18:56,440 --> 00:19:00,840 episode. And maybe think about what problem the podcast episode 289 00:19:00,840 --> 00:19:04,560 solves, uh, maybe, like, make a bullet point of just what the 290 00:19:04,560 --> 00:19:07,620 problem is, a bullet point just of what the solution is, and a 291 00:19:07,620 --> 00:19:11,520 bullet point of something specific, or like a hidden 292 00:19:11,520 --> 00:19:15,060 nugget or treasure inside that podcast episode. And a quick 293 00:19:15,060 --> 00:19:17,460 sentence saying, click this link right now and listen to the 294 00:19:17,460 --> 00:19:22,220 podcast episode. It can and it should be that simple tip number 295 00:19:22,220 --> 00:19:28,640 six, get your podcast. Podcast notes created. I almost said, 296 00:19:28,640 --> 00:19:31,520 Get your podcast notarized. That doesn't make much sense, but 297 00:19:31,580 --> 00:19:36,500 have someone like me and my team at DFI podcast.com listen to 298 00:19:36,500 --> 00:19:40,100 your podcast episode and figure out the most important talking 299 00:19:40,100 --> 00:19:42,580 points, and keep in mind that this is not a transcript, 300 00:19:42,580 --> 00:19:44,980 because here's the problem with podcasting is you had that 301 00:19:44,980 --> 00:19:48,520 really great interview, right? And it lasted 60 minutes, and 302 00:19:48,520 --> 00:19:53,260 you had Tony Robbins or Oprah on or someone similar, and there 303 00:19:53,260 --> 00:19:56,800 was so many good things talked about, but when someone finds 304 00:19:56,800 --> 00:20:00,360 this, there's just an audio button, an audio. Layer, and 305 00:20:00,360 --> 00:20:02,460 they have to listen and scroll through to find all the good 306 00:20:02,460 --> 00:20:04,980 nuggets. And you might have thought, Well, okay, I'll just 307 00:20:04,980 --> 00:20:07,620 go get it transcribed, right? Well, here's the problem, 308 00:20:07,620 --> 00:20:10,740 though, how much will that transcript cost to get a one 309 00:20:10,740 --> 00:20:16,680 hour audio transcribed? I mean, $90 $100 and then it'll be 9000 310 00:20:17,040 --> 00:20:19,860 words, and someone has to scroll all the way through, and it 311 00:20:19,860 --> 00:20:23,600 doesn't even sound that that great, because it's coming from 312 00:20:23,780 --> 00:20:29,600 talking speaking words. What's better is if our team was to 313 00:20:29,600 --> 00:20:35,060 listen to that one hour episode and come up with about 600 or 314 00:20:35,060 --> 00:20:39,440 700 words, maybe a page, page and a half of all the important 315 00:20:39,440 --> 00:20:43,360 points, including timestamps. So if something really interests, 316 00:20:43,360 --> 00:20:47,260 if you were talking to a self help expert, and they were 317 00:20:47,260 --> 00:20:51,100 talking about mindfulness meditation at eight minutes and 318 00:20:51,100 --> 00:20:55,780 30 seconds, and then maybe at 15 minutes, they change subjects. 319 00:20:55,780 --> 00:20:58,120 Well you can have text and you can say eight minutes 30 320 00:20:58,120 --> 00:21:01,920 seconds, just go right there, and now you can jump to just 321 00:21:01,920 --> 00:21:04,680 that section. And what's really great about things like podcast 322 00:21:04,680 --> 00:21:11,700 notes is that you can rank for specific keywords key phrases. 323 00:21:11,820 --> 00:21:16,140 If someone is talking about all sorts of self help aspects, and 324 00:21:16,320 --> 00:21:19,560 they talk about stress management, mindfulness, 325 00:21:19,560 --> 00:21:24,380 stillness, anxiety, any, any of these keywords, self care, well, 326 00:21:24,380 --> 00:21:27,440 then now those are in your podcast notes. And now when 327 00:21:27,440 --> 00:21:31,520 someone searches that on a platform like Google, then that 328 00:21:31,520 --> 00:21:35,000 is a new path someone can take if they search self care, or 329 00:21:35,000 --> 00:21:38,840 maybe say someone prefers podcasts, they can search self 330 00:21:38,840 --> 00:21:43,300 care podcast. And because you took the extra step, the extra 331 00:21:43,300 --> 00:21:47,500 effort, to have our team at DFI podcast.com create your podcast 332 00:21:47,500 --> 00:21:52,600 notes. Now that is a new bang for your book. As far as your 333 00:21:52,600 --> 00:21:56,680 podcast, it's cheaper than getting a transcript made. It's 334 00:21:56,680 --> 00:21:59,980 more user friendly and manageable, and it works out a 335 00:21:59,980 --> 00:22:03,180 lot better than a big old rough transcript, which you may have 336 00:22:03,180 --> 00:22:06,540 tried. Podcast notes are a lot better, and that leads us to tip 337 00:22:06,540 --> 00:22:11,700 number seven, social graphics, having someone listen to your 338 00:22:11,700 --> 00:22:15,120 podcast opens up even more doors than maybe you had even 339 00:22:15,120 --> 00:22:17,340 considered because, I mean, let's face it, you don't want to 340 00:22:17,340 --> 00:22:20,240 go back and listen to that old podcast, right? You already did 341 00:22:20,240 --> 00:22:23,540 it? It's boring, even if it's something from months years ago, 342 00:22:23,540 --> 00:22:26,120 it's a little cringe worthy. Now, right? You're gonna be 343 00:22:26,300 --> 00:22:29,240 things saying, Oh, I wish I'd asked that question, or I wish I 344 00:22:29,240 --> 00:22:32,300 hadn't stumbled or stuttered right at that section. Have 345 00:22:32,300 --> 00:22:36,200 someone else listen to your podcast notes, because we can 346 00:22:36,200 --> 00:22:42,280 pull out the smartest quotes that you or your guests had now, 347 00:22:42,580 --> 00:22:46,000 what does that give us? Well, we can post just the quote on its 348 00:22:46,000 --> 00:22:48,820 own on Twitter and Facebook. That's nice, but we can create 349 00:22:48,820 --> 00:22:53,440 beautiful square graphics that you can post some places like 350 00:22:53,500 --> 00:22:56,920 Instagram or LinkedIn, where it's bright colors, it's 351 00:22:56,920 --> 00:22:59,560 attention getting it has a picture of your guest and maybe 352 00:22:59,560 --> 00:23:05,100 even you too. It has a in large print, the name of your podcast, 353 00:23:05,100 --> 00:23:08,280 the title of your podcast, maybe even your guests, website 354 00:23:08,280 --> 00:23:11,640 address. That way they will be motivated to share it as well. 355 00:23:11,640 --> 00:23:15,120 But imagine that if so, if a guest just showed up on your 356 00:23:15,120 --> 00:23:18,540 show and you had some really good moments that had come and 357 00:23:18,540 --> 00:23:20,960 gone, because you're in the moment talking to the person, 358 00:23:21,080 --> 00:23:24,080 and our team creates a graphic, and whoa, they said that really 359 00:23:24,080 --> 00:23:27,920 cool quote, that sentence, and maybe even we reworded it, 360 00:23:27,920 --> 00:23:30,500 beefed it up, so it's even better than what they had and 361 00:23:30,500 --> 00:23:32,900 what they said in the moment, and it's like what they had 362 00:23:32,900 --> 00:23:36,620 meant to say, right? And we have this social graphic that now we 363 00:23:36,620 --> 00:23:40,660 can post on a schedule again and again. And there are even things 364 00:23:40,660 --> 00:23:47,440 called audiograms, where, if you only have audio, you can just 365 00:23:47,440 --> 00:23:50,920 find a clip and it it's just like a one of those, like 366 00:23:50,920 --> 00:23:55,360 waveforms, it's kind of moving around, and has the picture, the 367 00:23:55,360 --> 00:23:59,140 photo of your guest, and just plays the audio. But even with 368 00:23:59,140 --> 00:24:02,820 podcast notes, even if you have, like a full video set up like we 369 00:24:02,820 --> 00:24:08,340 have here, because someone listens to your podcast, we can 370 00:24:08,340 --> 00:24:14,940 find just an easy 32nd or 62nd clip that we can chop out, and 371 00:24:14,940 --> 00:24:18,720 now you can use it on Facebook or on LinkedIn or on Instagram, 372 00:24:18,780 --> 00:24:22,100 all these places where people are just scrolling on their 373 00:24:22,100 --> 00:24:24,860 phones and maybe even burn subtitles and using this right 374 00:24:24,860 --> 00:24:28,100 where you're scrolling, and you see, like, a three minute video, 375 00:24:28,100 --> 00:24:30,500 and you're like, Okay, I'm on my phone, but I have three minutes 376 00:24:30,500 --> 00:24:33,620 to listen or to watch this, but I'm also on a phone and I'm out, 377 00:24:33,620 --> 00:24:37,700 like, I muted our mountain about you see the the captions burned 378 00:24:37,700 --> 00:24:42,340 in. And when you do this now you're getting even more bang 379 00:24:42,340 --> 00:24:45,880 for your buck on top of bang for your buck, because you can and 380 00:24:45,880 --> 00:24:50,920 you should be adding your podcast guests on Facebook and 381 00:24:50,920 --> 00:24:55,180 on LinkedIn and then tagging them when you do post the link 382 00:24:55,180 --> 00:24:59,200 to your show, tagging them when you do post the quote, tagging 383 00:24:59,200 --> 00:25:01,860 them when you post. Social graphic tagging them when you 384 00:25:01,860 --> 00:25:04,800 post the video clip or the audiogram. So are you beginning 385 00:25:04,800 --> 00:25:06,240 to see that 386 00:25:06,420 --> 00:25:11,160 you can create a podcast episode one time and enjoy benefits from 387 00:25:11,160 --> 00:25:15,540 it forever, right? Maybe in little doses from this social 388 00:25:15,540 --> 00:25:18,780 post and that social post and that email and that tweet, but 389 00:25:18,780 --> 00:25:23,060 so many things piling up for months or years to come. Which 390 00:25:23,060 --> 00:25:27,020 brings us to tip number eight, piece of advice number eight, up 391 00:25:27,020 --> 00:25:33,020 here on other podcasts, you're stuck in a bubble. And I know of 392 00:25:33,020 --> 00:25:36,320 a few podcasters who have hundreds and hundreds of 393 00:25:36,320 --> 00:25:40,040 episodes, but they're still frustrated that the traffic 394 00:25:40,040 --> 00:25:43,840 isn't quite increasing. Well, the answer is for you to get out 395 00:25:43,840 --> 00:25:47,380 of your bubble a little bit and appear on other podcasts. And 396 00:25:47,380 --> 00:25:50,980 it's it's easy to do. You have a bio. You already know how to be 397 00:25:50,980 --> 00:25:54,700 on a podcast. You already know how to talk. And with many of 398 00:25:54,700 --> 00:25:57,340 these podcasts you can appear on, you can do a little swip 399 00:25:57,340 --> 00:26:00,360 swap, right? You can say, I'll appear on your show if you 400 00:26:00,360 --> 00:26:05,400 appear on on my show. And this also combines with all of the 401 00:26:05,400 --> 00:26:09,120 fun strategies that we've already been speaking about. Do 402 00:26:09,120 --> 00:26:13,200 you know that we can make podcast notes for shows that you 403 00:26:13,260 --> 00:26:18,360 yourself have appeared on? Think about this. You we can go and 404 00:26:18,360 --> 00:26:21,500 find the episode where your successful interview was 405 00:26:21,500 --> 00:26:25,940 published, we can make podcast notes for this episode, and then 406 00:26:25,940 --> 00:26:29,420 you can go to that show host and you can say, hey, I had notes 407 00:26:29,420 --> 00:26:32,900 made. Here you go. And that's your way to follow up with them. 408 00:26:33,140 --> 00:26:37,040 You can create a post on your own blog, linking to your 409 00:26:37,040 --> 00:26:40,360 podcast interview or embedding the player, because some guests 410 00:26:40,360 --> 00:26:43,240 allow you to do that and then have the notes underneath that, 411 00:26:43,240 --> 00:26:48,220 so you rank for all these search engine results. You can create 412 00:26:48,400 --> 00:26:53,320 the social graphics, so that way you can post on social media and 413 00:26:53,320 --> 00:26:56,980 route people to your guest appearance, and so you can see 414 00:26:56,980 --> 00:27:00,360 how you can appear on other podcasts, and then follow up 415 00:27:00,360 --> 00:27:03,420 with podcast notes or social graphics. That was Tip number 416 00:27:03,420 --> 00:27:06,480 eight. Up here on other podcasts, and follow up with 417 00:27:06,480 --> 00:27:10,500 podcast notes or social graphics. Tip number nine. This 418 00:27:10,500 --> 00:27:15,600 is a fun outside the box. Did you know that it's easier than 419 00:27:15,600 --> 00:27:20,420 ever to get a book published? These are all my books, and some 420 00:27:20,420 --> 00:27:24,260 of them can be just very quick and easy. So imagine if you 421 00:27:24,260 --> 00:27:28,220 looked back at your most recent 10 or 12 podcast episodes. You 422 00:27:28,220 --> 00:27:31,280 need saying, you know, there was this one episode where it's not, 423 00:27:32,120 --> 00:27:36,560 it's not that lengthy, but like, you know, it was a really good 424 00:27:36,560 --> 00:27:39,680 episode and a lot of interesting content crammed in there, like 425 00:27:39,740 --> 00:27:43,720 one client in particular comes to mind, who is a medical 426 00:27:43,720 --> 00:27:48,520 doctor, and around the holidays, he releases a or he re promotes 427 00:27:48,520 --> 00:27:51,880 an old podcast episode that says, here's how to, like, 428 00:27:51,880 --> 00:27:55,780 manage the holiday stress and the holiday weight and like, 429 00:27:55,780 --> 00:27:58,600 kind of how to maintain your health during The holidays, 430 00:27:58,720 --> 00:28:03,300 including, like, exercise and diet, like limited diet, right? 431 00:28:03,300 --> 00:28:06,960 How to how to deal with the gorging on Thanksgiving and 432 00:28:06,960 --> 00:28:09,720 Christmas, but also keep your weight under control and, like, 433 00:28:09,720 --> 00:28:12,120 do a little bit of exercise, even though you might be over at 434 00:28:12,120 --> 00:28:17,700 Grandma's house, and how to keep your your mind sane with all the 435 00:28:18,000 --> 00:28:23,000 holiday stress. So what if you just made a quick 3040, page 436 00:28:23,060 --> 00:28:27,560 book, booklet out of one of your successful, uh, podcast 437 00:28:27,560 --> 00:28:31,700 episodes. What if you, uh, took maybe a handful of your podcast 438 00:28:31,700 --> 00:28:35,540 episode and made a book that was kind of your your best content? 439 00:28:35,660 --> 00:28:41,200 Or what if you did what we did here, where you contact many of 440 00:28:41,260 --> 00:28:45,580 the guests that are on your show over time and offer or and say, 441 00:28:45,640 --> 00:28:50,380 Well, here's the price for having a chapter in my book, and 442 00:28:50,440 --> 00:28:55,960 they pay you in order to get their podcast conversation 443 00:28:56,080 --> 00:29:00,220 transcribed into a chapter where there are multiple authors in 444 00:29:00,220 --> 00:29:04,080 One book, and it's not that's not an offer for everyone, but 445 00:29:04,080 --> 00:29:07,920 think about how amazing how this is for some people. For the 446 00:29:07,920 --> 00:29:10,740 right people, they wanted more traffic, they wanted more 447 00:29:10,740 --> 00:29:15,120 exposure. They appeared on your show, and now as a bonus, for a 448 00:29:15,120 --> 00:29:18,300 slightly more money, now they are a published author with 449 00:29:18,300 --> 00:29:21,560 their picture and their name, and they get to have a chapter 450 00:29:21,620 --> 00:29:24,620 with all these other podcast guests, and all they had to do 451 00:29:24,740 --> 00:29:28,820 was show up and have a 1020, minute conversation with you. 452 00:29:29,660 --> 00:29:34,040 Tip number 10, follow up with past guests for more content. 453 00:29:34,040 --> 00:29:37,220 This is really easy, right? I mean, I'm assuming that you have 454 00:29:37,220 --> 00:29:42,700 some kind of a list or a spreadsheet of Episode Seven was 455 00:29:42,700 --> 00:29:47,860 Jimmy, episode eight was Alice. And you can go through and email 456 00:29:47,860 --> 00:29:51,160 each of these people. And again, our team can do this, or even if 457 00:29:51,160 --> 00:29:55,720 you just did this to three, five guests a day and said, Hey, I 458 00:29:55,720 --> 00:29:58,660 really enjoyed you being on my show. Here's a link. Can you 459 00:29:58,660 --> 00:30:03,840 record a quick you. 10 or 15 minute clip on your computer or 460 00:30:03,840 --> 00:30:07,800 on your phone, and even just like, email me the video or 461 00:30:07,800 --> 00:30:12,180 something, and we will add that as another podcast episode. So 462 00:30:12,180 --> 00:30:14,520 they already took the time to meet with you and talk to you 463 00:30:14,520 --> 00:30:17,460 for 2030 minutes for their original episode, maybe that was 464 00:30:17,460 --> 00:30:21,920 two years ago now, and now they can send in a new 1015, minute 465 00:30:21,920 --> 00:30:24,980 clip. They can do it on their own time. They don't have to 466 00:30:24,980 --> 00:30:27,920 meet with you. Just send in a new clip, and that becomes a new 467 00:30:27,920 --> 00:30:32,180 episode. And this is great. If your podcast has died, right? 468 00:30:32,180 --> 00:30:36,020 Let's say you did 50 episodes five years ago. Email all 50 469 00:30:36,020 --> 00:30:39,080 people, one at a time. Just do a handful a day, and you can get 470 00:30:39,080 --> 00:30:42,700 it done this week and ask them all, can you record a quick clip 471 00:30:42,700 --> 00:30:46,720 for me just updating us on what's changed since your last 472 00:30:46,720 --> 00:30:49,780 episode, and maybe only five of them do it. Well, guess what? 473 00:30:49,780 --> 00:30:52,840 That's five episodes you did not have to do. And you can go back 474 00:30:52,840 --> 00:30:56,920 and get the notes created, get the clips and get more and more 475 00:30:57,400 --> 00:31:02,940 traffic from free and paid sources. Tip number 11, create 476 00:31:02,940 --> 00:31:07,560 62nd Thank you. Videos for guests or listeners. Think about 477 00:31:07,560 --> 00:31:11,760 how easy this is, and probably, probably even if you went back 478 00:31:11,760 --> 00:31:15,480 and looked at their photo or looked at the email chain that 479 00:31:15,480 --> 00:31:18,900 happened between you and them over the those weeks when they 480 00:31:18,900 --> 00:31:22,160 were on your show, maybe something reminded you of them, 481 00:31:22,160 --> 00:31:27,380 or maybe it use an easy thing you can do is even find a news 482 00:31:27,440 --> 00:31:29,960 article that relates to them or relates to something they said 483 00:31:29,960 --> 00:31:32,060 and say, Hey, I was just thinking about you. Here's a 484 00:31:32,060 --> 00:31:34,340 news article or something new happening in the industry. 485 00:31:34,880 --> 00:31:38,600 Create a quick 62nd Thank you. Video for your guests or your 486 00:31:38,600 --> 00:31:42,880 listeners, and even if you don't know what to say. Besides, 487 00:31:43,000 --> 00:31:45,580 thanks for hopping on my show. It was great to connect with 488 00:31:45,580 --> 00:31:50,200 you. That alone is more than most people do. Most people will 489 00:31:50,200 --> 00:31:53,440 not even lift a finger for their podcast guests. Well, now you 490 00:31:53,440 --> 00:31:57,160 can stand out, and if you want to get even crazier, you can and 491 00:31:57,160 --> 00:32:00,120 you should research other things about your guests. Add them on 492 00:32:00,120 --> 00:32:03,600 social media, sign up to their email list, see if they 493 00:32:03,600 --> 00:32:08,640 themselves have podcasts or books, and see if they'll see 494 00:32:08,640 --> 00:32:11,700 what they need. Because authors, especially if someone has a 495 00:32:11,700 --> 00:32:16,440 book, they need more reviews. And if you bought their book, 496 00:32:16,500 --> 00:32:22,220 especially if it was free on Kindle, or if you maybe even ask 497 00:32:22,220 --> 00:32:25,760 them for a copy, or just go flat out buy a copy, find something 498 00:32:25,760 --> 00:32:30,560 interesting in their book, and then go to their Amazon page, 499 00:32:30,620 --> 00:32:34,280 leave a review. And that is more than most people do in their 500 00:32:34,280 --> 00:32:37,400 entire lifetime to help anyone else they meet in business or in 501 00:32:37,400 --> 00:32:40,780 internet marketing. And bonus points, if you have your 502 00:32:40,780 --> 00:32:43,420 existing podcast set up like we've been talking about, like 503 00:32:43,420 --> 00:32:47,920 your camera. Why not get their book, hold their book on camera, 504 00:32:47,980 --> 00:32:52,240 record it, and then post the video on their Amazon page. Very 505 00:32:52,240 --> 00:32:58,060 few Amazon authors have a video review, even one. Now you can be 506 00:32:58,060 --> 00:33:03,120 the one to do it. Now you can be their hero. Tip number 12, get 507 00:33:03,120 --> 00:33:06,780 someone to manage some of this. Get someone to manage 508 00:33:06,780 --> 00:33:09,180 everything. We've been discussing today. We discussed 509 00:33:09,300 --> 00:33:13,260 podcast notes, editing and uploading lead generation 510 00:33:13,560 --> 00:33:18,420 research of your past guests. You can we can do lead 511 00:33:18,420 --> 00:33:23,300 generation and research to get guests for you. We can do lead 512 00:33:23,300 --> 00:33:26,900 generation and research for you to get on other shows. But out 513 00:33:26,900 --> 00:33:32,360 of all the things that you could be doing, my advice, my default 514 00:33:32,360 --> 00:33:36,800 go to is for you to start off with us with some podcast notes. 515 00:33:36,800 --> 00:33:42,220 Go to dfy podcast.com and click on the Show Notes tab, because 516 00:33:42,400 --> 00:33:46,840 we want you to try us out. Find your most recent podcast 517 00:33:46,840 --> 00:33:49,840 episode, or your favorite podcast episode, or maybe even 518 00:33:49,840 --> 00:33:53,320 an upcoming episode. Give us the audio and see what we come back 519 00:33:53,320 --> 00:33:56,920 with, because what we will come back with is a fully flushed out 520 00:33:57,040 --> 00:34:01,920 blog post that you can then use to perhaps edit down or think 521 00:34:01,920 --> 00:34:08,640 about a book, even a quick one. You can use those notes to give 522 00:34:08,640 --> 00:34:11,880 to your guests. You can use them for social graphics. You can use 523 00:34:11,880 --> 00:34:15,660 them for video clips, and you can use them to rank better and 524 00:34:15,660 --> 00:34:20,480 get more traffic on the search engines. Those were 12 ideas and 525 00:34:20,480 --> 00:34:23,240 12 things you can and should be doing with your podcast, and 526 00:34:23,240 --> 00:34:26,060 start with one of them. Start slow. Don't get yourself 527 00:34:26,060 --> 00:34:29,600 overwhelmed. I like to think about it like being out of 528 00:34:29,600 --> 00:34:32,360 shape, like maybe you haven't exercised in a long time, and 529 00:34:32,360 --> 00:34:35,600 it's time to get back in there. Don't set yourself up for 530 00:34:35,600 --> 00:34:40,480 failure. Don't self sabotage. Instead, ease back into it. 531 00:34:40,660 --> 00:34:43,240 There was a reason why you started your podcast in the 532 00:34:43,240 --> 00:34:46,000 first place. At one point, you were excited about it. What the 533 00:34:46,000 --> 00:34:49,060 heck happened? Maybe life got in the way. Maybe you think back 534 00:34:49,060 --> 00:34:51,820 and you cringe a little bit thinking about, Oh, you know, I 535 00:34:51,820 --> 00:34:53,020 let a month pass, I 536 00:34:53,020 --> 00:34:56,260 let a year pass. It's okay. I don't think anyone will notice. 537 00:34:56,260 --> 00:35:00,360 Go back and record a quick five or 10 minute video. Video or 538 00:35:00,360 --> 00:35:04,440 Audio. Post it give us the notes. Follow up with your past 539 00:35:04,500 --> 00:35:08,940 guests. Think about a quick tool or resource or situation that 540 00:35:08,940 --> 00:35:12,660 you can help people with and make your podcast the best it 541 00:35:12,660 --> 00:35:16,380 can be. We said, tip number one, post consistently. Tip number 542 00:35:16,380 --> 00:35:21,200 two, get guests on your podcast. Tip number three, get on video. 543 00:35:21,320 --> 00:35:24,560 Tip number four, post two additional platforms like 544 00:35:24,560 --> 00:35:28,700 YouTube. Tip number five, re promote at least one old episode 545 00:35:28,700 --> 00:35:32,600 per week. Tip number six, create podcast notes. We can do it at 546 00:35:32,600 --> 00:35:37,700 DFI podcast.com Tip number seven, create social graphics 547 00:35:37,700 --> 00:35:41,440 with important quotes from the podcast episode. Tip number 548 00:35:41,440 --> 00:35:44,320 eight, up here on other podcasts. Tip number nine, 549 00:35:44,380 --> 00:35:49,900 create a mini book or a compilation book based on your 550 00:35:49,900 --> 00:35:53,620 best content. Tip number 10, follow up with past guests for 551 00:35:53,620 --> 00:35:58,540 more content. Tip number 11, create a 62nd thank you video 552 00:35:58,600 --> 00:36:01,620 for your guests or even your listeners, just create some 62nd 553 00:36:01,920 --> 00:36:06,120 Thank you. Videos for individual people, and tip number 12, get 554 00:36:06,120 --> 00:36:11,280 someone to manage some, if not eventually, all of this. That 555 00:36:11,280 --> 00:36:15,360 way your podcast works consistently, and that way you 556 00:36:15,360 --> 00:36:18,060 get the fun and the magic pack. I'm Robert plank from 557 00:36:18,060 --> 00:36:23,240 dfypodcast.com We'll talk to you soon about making your podcast 558 00:36:23,240 --> 00:36:27,260 the best that can be, managing it, running it on autopilot, and 559 00:36:27,260 --> 00:36:30,620 getting you the reach that you need and deserve. Robert plank 560 00:36:30,680 --> 00:36:38,180 dfypodcast.com, did you leave us a quick review on iTunes yet? 561 00:36:38,240 --> 00:36:41,380 It's quick and easy. Just go to marketer of the day.com/itunes 562 00:36:43,180 --> 00:36:47,380 click the View in iTunes button, and we would be very grateful.