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Unknown: Marketer of the day.
Episode, 766 win the hour, win

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the day, to escape the grind of
time management with Kris Ward.

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Robert Plank: Hey everyone, and
welcome back to the marketer of

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the day podcast. We are here to
talk about how you can win the

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hour and win the day we were
talking with Kris Ward, we were

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going to be talking about time
management, but also maybe

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avoiding some of the cliches and
some of the ways that we may

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have been led astray, and
comparing everyone else's

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outsides to our insides, and
thinking that, Oh, I need to be

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working 26 hours a day. And some
things work, some things don't.

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So we will talk about what works
and what can work for you. So

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Kris, glad to be talking to you.
Oh, I'm

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Kris Ward: excited to be here.
Robert, thank

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Robert Plank: you, and thank you
for being here. And yeah, this

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time management stuff, I mean, I
enjoy talking about it. I always

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go back and forth, like,
sometimes I don't get as much

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done as as I think I need to,
and then I have to go back to

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some of those basics. But some
of those things are just so

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simple that have helped me so
much over the years. Like, you

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know, don't check email all the
time, don't have your your phone

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there for the text messages
popping up all the time. Have

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somewhat of a calendar so that
way you can maybe plan and

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strategize for the future and
maybe in the moment it feels

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like you're setting up like
limitations for yourself, but in

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reality, it kind of frees you up
more because you don't let those

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distractions and those unknowns
in the days control you. So

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yeah, about time management and
what you teach and what you do

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once you have has you excited
these days? I mean, tell me

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about it. What's going on? Okay,

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Kris Ward: oh my gosh. We could
start a six part Netflix series

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here. Okay, where to start?
Well, you know what? I'm

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entrepreneur like everybody
else. I have had, you know, been

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a market strategy, marketing
strategist for over 12 years,

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and I grinded it out like
everyone else those first couple

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years. And I'm not kidding you,
if you read my book when they

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are when the day, there's
numerous tales of there that

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food, everything from what would
be deemed to be a serious

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kitchen fire to almost
electrocuting myself because I

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was in such a rush. So what
happened for me was I finally

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looked one day and I thought,
This is nuts. I can't keep it up

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at this pace. People around me
were telling me that,

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apparently, when I was going,
you know, years without proper

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sleep, that I wasn't as charming
as I thought I was so starting

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to wear on everybody else. So I
finally, really just turned it

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around and said, Okay, let's
examine this feverishly. And,

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you know, let's dive into some
stuff that's really going to

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make a difference. Productivity
team building all this stuff.

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And I did that, and I went from
16 hour days down to six. And

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you know what? I'm lucky I did,
because it was a couple years

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after that that my husband had
been diagnosed with colon

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cancer, and I was pulled away
from the business for a couple

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of years. And what I would tell
you is, when I returned after

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his passing, my existing clients
had no idea of my absolute

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thing. Knew of nothing. I didn't
feel it was good for business.

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You know, we were very positive
about his journey. So it was

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just not something that, you
know, was helpful to be, you

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know, sharing a lot about so
they did not know I was away.

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And so then they started asking
me, like, How did I manage that?

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Because, aside from the business
and the demands of somebody

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going through that with chemo
and appointments all this stuff,

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we also were very positive
people, and we planned trips and

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did all kinds of special things,
you know, we want to make our

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time purposeful, assuming the
doctors are wrong, and if they,

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you know, if they weren't wrong,
oh my gosh, then our time is

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limited. So then these existing
clients are asking more and more

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questions. I start working with
them about team building,

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productivity, and it really just
blossomed from there, you know,

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then I wrote the book, and I
really want to create a movement

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where your business should
support your life, not consume

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it. So that's, that's where it
all started. And I'll let you

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throw some questions at me which
way you want to go with this.

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Robert Plank: Okay, yeah, you've
given me lots, lots to choose

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and pick on and things like
that. And so yeah, I like that,

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that idea that that you know
your business helps you, and

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your business is a thing that,
like, enhances your life. It's

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not a thing that that you
yourself serve and and also that

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that part that you mentioned,
there something that like, it's

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been in my mind maybe the last
month or two, that idea of,

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like, the positivity, where
it's, I mean, I feel like it

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took me until I got to a certain
age, you really like, wrap my

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head around that, because it's
really easy to to like, be

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associated with negative people
and, and sometimes it's like,

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almost like, I don't know, like
is when you're young, being

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negative, you feel like you're
smart, right? You feel like

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you're you're pointing out the
things no one else points out.

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And but like, at the end of the
day, that doesn't really help

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you, and then at some point you
feel like, well, there's the

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hesitation of being too
positive, because you think,

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well, maybe I'm being ignorant
of reality, right? Like you said

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with you and your late husband,
there's the, there's like, the

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the chemo, uh, journey, and you
guys were still taking, uh.

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Taking vacations. But that's
definitely different from say,

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if, if you, like, completely
ignored it, right? And so can

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you maybe, like, talk about
that, or, have, have you, have

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you noticed anyone like having
those kinds of struggles with

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the well, there's the the
positivity, but it's almost

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like, so simple. It's easy not
to to follow it, and it's also

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easy to kind of misinterpret
that you know positivity isn't

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having your head in the sand.
No,

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Kris Ward: I don't think it is.
But I think at any given moment

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there are reasons to be happy
and there's reasons to be fed

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up. And so you have to choose, I
believe, you choose the energy

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that you bring into the room.
And I guess if you're gonna, you

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know, focus on that journey I
went with through with John, I

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would say to you during that I
realized there was so many

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things that I thought were
problems and weren't problems.

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So when you're going to a
doctor's appointment and you

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don't know if they're going to
tell him he's got two months

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left to live, what all I'm
thinking about in the drive is,

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how am I going to make put a
spin on that on the way home?

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Like, what am I going to say?
What's my cheer up speech? Like,

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oh, they say you'll be quick.
Like, what do you do? So all of

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a sudden, I looked at all these
things that I thought were

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problems before, and none of
them were problems. They're

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temporary irritants. So to me,
positivity is about living in

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the moment. It is about
appreciation. You do come from a

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better working position when
you're positive, because then

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you can focus on the solutions
of the problem, and that really

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aids you in your business. And
so, you know, I'm not about

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putting my head in the sand, but
I am about, you know, there is

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always something to be
appreciative of. That's my

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philosophy.

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Robert Plank: I like that a lot.
And we always hear about that.

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And that's, again, one of those
things where you hear it so

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much, but then you need to,
sometimes, uh, repeatedly, like,

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keep training your brain to to
do the right thing in that,

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living in the moment and, like,
don't, don't like stress so

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much, and plan the what ifs. And
I really like what you said

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there of like, a lot of problems
are not actually problems,

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right? I mean, imagine if you
were, were late somewhere and

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stuck in traffic, and you're
stressing out about that. Well,

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that's, that's not the real
problem. Or imagine if you know,

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you couldn't, couldn't find a
parking spot, and that ruins

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your whole day. I mean, that's
not the right thing to be

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focusing on. And I mean, you
make it sound so simple, right?

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But I mean, some of these things
can be simple if we let them be.

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And so as far as like, you and
your like, I'm curious about

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your system, right? Because
before we started recording, we

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were talking about like the we
were both giggling a little bit

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right about the 5am like,
Miracle Morning lifestyle all

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that sort of stuff, where they
say, Well, you have to wake up.

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And, you know what? Some days,
in some weeks, I do like to do

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little spurts and little sprints
of like, shifting my hours and

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changing things up and, you
know, having crunch time. But

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that's definitely not a
sustainable every single day

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lifestyle. So I'm really
curious, like, do you have,

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like, a specific like, you know,
bullet point, system, structure,

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guidelines, sort of thing for
being productive, managing our

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time?

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Kris Ward: Okay, well, there's a
number of things I could talk

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quickly on and dive into anyone
that you like. So what I would

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tell you is, I'm all about
creating your win team. You know

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what I call your what is next
team, so that you can get to

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what is next, what is next. And
really, with that team comes

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systems. And I in our signature
program, we call that saving

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yourself stress, time, energy,
money. Because why did you start

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your business? You didn't start
your business to get trapped in

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the admin work, and then work so
many hours that you decrease

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your hourly pay to something
that's not permissible by law,

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right? So you started it because
you wanted the freedom of

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creation, and you had these
ideas. You want to have a bigger

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impact. You want to do all this
stuff. Maybe you want to spend

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this my favorite, maybe you want
to spend more time with your

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family. Hahaha, right? So that's
why you started a business. And

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so what I would tell you is,
really, it is all about creating

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your win team, because this
badge of honor that we wear

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where we beat our chests and
say, oh my gosh, I worked so

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hard for many years throughout
my life. I mean, I said this to

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my mom once. I said, Who knew
I'd have to unlearn that working

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hard is not a compliment, right?
Oh, she's a hard worker. Oh, she

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worked so hard, you know? Hello.
Shoulders back. Look at me. I'm

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a hard worker, and that grinding
it out that's just misnomers

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from people that you believe are
further ahead in the journey

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than you. And I will tell you
that anyone that you

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professionally admire any level,
all they do is they get ideas to

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execution and how they do that.
It's because they have a team,

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and a team can be super lean,
super small, extremely

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affordable. It's it's more than
just having a VA, because a VA

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is just somebody you're trying
to manage and don't work on. So

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a lot of people I work with
think they have a team because

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they have a VA, but it's really
about the infrastructure and the

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systems that are really easily
put in play, and it's a simple

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strategy, but until you do that,
you really are what I call a

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sufferpreneur. You know, your
solopreneur suffering, and it's

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like being someone watching
sports on TV, and you think, Oh,

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I'm an athlete. No, you're
watching sports. You're sitting

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on the couch, right? You're
eating chips. So, and I don't

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mean that in a judgment way. I
just mean that being a sufferer.

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Solopreneur is really expensive,
time consuming, draining, and

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it's got some really bad
consequences when you get to the

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end of that journey. So I would
tell you that it's all about

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your team. I would tell you when
you do that, you have freedom in

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your lifestyle. Like I actually
just get up when I wake up. Now,

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I generally wake up sometimes,
sometimes, if I'm really lucky,

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I call it lucky. I wake up
around 530 but lots of times I

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sleep into seven. I do work out.
I do think that you should treat

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yourself as a business athlete.
So that's the first thing I do

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in the morning, is a workout.
But really it's about you know

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your rhythm and your lifestyle
and your family, and then making

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sure that your business supports
your life instead of consuming

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it.

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Robert Plank: Well, super cool.
Well, what I'm hearing from you

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right now is how important it is
for us to be self aware, like

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and with all those different
levels, right? There's like the

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self awareness of your body and
waking up and then. But then

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there's also that, that self
awareness, like the

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suckerpreneur you said. And what
that reminds me of is like when

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I got started, when I was, like,
1718, years old, I had some,

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some good months and some bad
months, and some months were,

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you know, 2000 bucks was good
back then, and $200 was bad back

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then. And I was afraid to do
that calculation, you said, of

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looking at that hourly rate,
looking at that hourly pay. And

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sometimes, sometimes, like, we
do kind of dilute ourselves,

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right? And we do have to get the
train rolling and get that

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business built up. But then
sometimes it can be discouraging

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to say, whoa. Like, if I
actually calculated, like, all

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this time I'm putting in and all
this money and all the money

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that's going out the door to the
all this, you're like, Whoa,

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that's a very low hourly, right
there. And so, yeah, but you did

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say that. Okay, so a team means
all these different things,

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right? It doesn't mean just one
assistant, and also means, like,

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the tools and things like that.
And what that reminds me of is,

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as soon as I start, well, I
mean, as soon as I started

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realizing a couple of these
things that, like, first of all,

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I couldn't do it all myself, and
that also I needed these things

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like, you know, joint venture
partners and affiliates, and

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like, other people involved, not
just employees, but employees

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help. But then also there were,
like, the tools, like the like

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the autoresponder and things
like that. There were times

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like, maybe in, like, my college
years where I would have, like,

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I would be weeks ahead of time,
and it felt so good. And it's

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kind of like you're talking
about where sometimes, like, you

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can sleep in, or if you're not
feeling it that day, you can

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take the day off, because you're
so many weeks ahead. And the,

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you know, the the email
scheduled out, or the things set

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up way ahead of time. And so
can, can you talk about how we,

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how all of us, can maybe tap
into some of that? Because I

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feel a heck of a lot better when
I when I have things done way

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ahead before they need to be
done. Or sometimes just like,

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thinking more about the future
and thinking more about the

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creative stuff, sort of like how
we're saying, how we'd love to

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be the business owner, the
entrepreneur who is kind of

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focusing on the big picture. So
have you struggled with like,

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shifting from the work to the
big picture, or do you have any

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advice to help us tap into that?
Well,

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Kris Ward: you mentioned a
couple of really important

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things. So first of all, you
know, I love the compliment of

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talking about being self aware,
but what I would say is, what I

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was addressing earlier is self
care. If we are a business

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athlete, we are the number one
tool in our business. So if you

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don't take care of yourself, and
if you're exhausted, I mean,

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there's so much science to show
what the brain does when it's

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tired. We all know that, right?
So it just it doesn't work. Your

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brain is a big component in the
business, and we start the day

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tired, you're at a huge deficit.
So there's that. Then you also

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spoke about some months in the
beginning where you do well

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financially, and other months
you weren't. And what I would

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tell you is that because you had
inconsistency, you didn't have a

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team, so you didn't have
anything at play where you could

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rely upon it. So what was likely
happening is doing it all

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yourself. You get some new
business, you get all excited,

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you get caught up in the
onboarding of that that consumes

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your time. Then when that peters
out, that's not the time to go

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get new business. You should
have been doing that a while

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ago, but you didn't have any
systems in play, so you're going

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from feast of famine all the
time, right? So that's a big

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thing, what I would talk about.
And when you have a team, what

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happens is it's not just me.
It's not just the fact that you

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know my philosophy is my team
manages me. I don't manage them.

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It's not just that I become more
efficient. But when you do this,

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well, they become more
efficient. So the tasks, let's

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say that you know this. There's
10 tasks now they've got them

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down to seven, and they've got
room to be creative, because

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we're always going to be doing
doing new things, writing a

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book, doing a podcast, writing
another book. I mean, these are

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my ambitions. I I don't know
what you guys are having out

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there, but what the whole idea
of being entrepreneur is the

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creation stage. So it should be
set up so the routine relieves

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you of repetitive tasks or admin
responsibilities, so that you

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will always be conquering that
next you know, creation like for

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me, I was so excited when I got
my book out, when the hour, when

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the day and but now, of course,
I'm like, oh, okay, I gotta get

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the second book out. I want.
Have to be a three part series

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like no longer. You know, I
thought that was such a big

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accomplishment, but all it did
was wet my appetite for the next

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thing. So as an entrepreneur,
you want to have a bigger

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impact. You want to, you know,
leverage your income and also

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your experience. You want to
share it with other people.

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You've got all these creative
juices. So if you have a team,

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and you guys out there check out
really quickly. Www dot free

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00:15:25,160 --> 00:15:29,120
gift from Chris kris.com there's
a number of giveaways there for

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you that will help you sort of
wrap your mind about what that

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team aspect looks like. Because
if you have that, then you're

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not the bottleneck, and you're
not just recycling admin work.

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You didn't start your business
just to pay overhead and do all

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the run a business. You started
it to create stuff and have a

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freedom of creation and
lifestyle. So that's really what

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I would tell you you need to be
focusing on, is not it's not all

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the little stuff, even when you
mentioned some of the tools

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where you can say, Okay, could
you describe or auto respond?

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That would be still something
else my team manages. Right? So

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it's about the creation.

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Robert Plank: And I'm, I'm kind
of having a lightbulb moments,

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especially how you mentioned at
the beginning of it's, there's,

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there's so many things we need
to unlearn, right? Like you had

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to unlearn being a hard worker.
And especially the past six or

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12 months, I've been
experiencing that myself, like

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I've been going from having just
one or two employees to now, I

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think there's like, six or
seven. So there's, like, just a

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whole different way of thinking
and trying to let go of saying,

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well, I could jump in really
quick and load up this software

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and do this thing, but sometimes
it's better to be, I don't know

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if ignorance the right word, but
it's like that the Henry Ford

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thing where, like, he was on
trial or something, and he said,

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like, well, I don't, I don't
know anything about making a

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car, but I could push this
button, and then this person

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walks in the room and we have
this conversation. So it seems

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like, and it's like, so much to
unlearn, of like, being a couple

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of levels removed from what
actually needs to be done. So

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that way, number one, you don't
have all that in your head. And

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number two, your your employees,
your team, kind of has the

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freedom to vet to the they
themselves be creative. And so

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00:17:11,940 --> 00:17:15,720
you mentioned free gift from
from chris.com and can you tell

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00:17:15,720 --> 00:17:18,780
us about some of these other
resources that you have, like

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00:17:18,780 --> 00:17:21,680
how we can get the book, how we
can find out more about your

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00:17:21,680 --> 00:17:22,460
things like that.

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00:17:22,940 --> 00:17:25,220
Kris Ward: Yeah, for sure, the
book is on Amazon, or you can

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00:17:25,220 --> 00:17:29,060
just check out our website, www
dot win the hour, win the

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00:17:29,060 --> 00:17:32,360
day.com. I'm on all the socials.
Reach out to me. Tell you, tell

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00:17:32,360 --> 00:17:36,020
me that you heard me on this
fantastic podcast. And yeah, I

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00:17:36,020 --> 00:17:38,540
think you bring up some really
good points, Robert, it's not

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about removing yourself, like
when Henry Ford talked about

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that. I mean, we're all so
dependent on the advances and

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00:17:45,280 --> 00:17:49,240
the science of Apple. Where
would we be if Steve Jobs is

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00:17:49,240 --> 00:17:51,580
still in the garage trying to
figure it all himself? Like

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being an entrepreneur, somehow
we got that confused with the

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labor aspect of it. Or you think
once you arrive, climb up that

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mountain far enough and make
enough money that then you'll

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have a team. But I work with a
lot of people who, on paper,

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make a lot of money, but
because, you know, their their

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system is very flawed, or they
get desperate in a pinch and

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they hire somebody that's too
expensive because they didn't

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have an infrastructure, a system
in there, you know, they eat up

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all their profits. So really,
it's just, it is the backbone an

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effective team is the backbone
to any success story you've ever

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heard anywhere, but especially
business. So it's, it's being

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the orchestra or the what?
What's the, I just forgot, the

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symphony, guy that directs the
orchestra? What's his name? Oh,

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no,

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Robert Plank: Maestro.

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Kris Ward: Yes, the maestro or,
you know, he, he doesn't have to

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play all the instruments, but it
makes powerful music, right? So

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that's what your job is, that's
trained

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Robert Plank: even better. And
it's like a lot of these things

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00:18:50,020 --> 00:18:52,600
are counterintuitive, like you
said, to avoid the feasts and

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famine, sometimes you need to be
maybe like hunting before you're

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hungry, or if that's the right,
right term, and so, yeah, so

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00:19:00,600 --> 00:19:03,720
there's so much for us to think
about. So free gift from

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00:19:03,720 --> 00:19:08,040
chris.com and win the hour, win
the day.com, and as we're

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00:19:08,100 --> 00:19:10,380
wrapping up, winding down, I
know we talked about all kinds

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of different subjects, but is
there something that you see out

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00:19:13,080 --> 00:19:16,980
there that so many people are
missing the boat on and that it

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would be so easy to fix if only
they were aware of this just

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super widespread, common mistake
you're seeing everywhere,

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anything come to mind? Yeah,

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Kris Ward: I think people think
that, oh, I have to create these

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really complicated systems
before I hire somebody and stuff

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like that. And as much as I talk
about, the systems that are in

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play are really important. They
have to be finessed, and they

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have to be, you know, built out
so that their leverage. But if

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you're, if you're just
solopreneuring it right now. You

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think, okay, at least I'll start
with a VA and then I'll start

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reading up on what these systems
are about. Something as simple

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as you can screen capture your
whatever you're doing is okay, I

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00:19:51,460 --> 00:19:54,700
need to do this screen capture,
or shoot a 32nd video on your

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screen, and then have somebody
else to do that. If you think,

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oh, no, I'm the only one that
knows how to do it. What I'm

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talking about? I want people to
understand this stuff is all

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it's not rocket science and it's
not expensive, but it is

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strategic. It has to be done in
a certain order, but it's so

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much simpler. When you cross
over this barrier and realize,

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oh, wow, I was working so hard
for so long, and it was working

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against myself. That's what
breaks my heart. That's why I

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want to create a movement where
your business supports your life

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instead of consuming it.

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Robert Plank: I love it. Well,
this is awesome. And, and so

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many things that you mentioned
here, like even that screen

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capture thing, it's, it's so
simple. It's something that we

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00:20:31,160 --> 00:20:34,880
all could do and, and what,
just, what just is going through

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my mind right now is, you know,
when I make sure to listen to

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00:20:38,540 --> 00:20:41,380
podcasts and YouTube videos and
things like that, just to get

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00:20:41,440 --> 00:20:43,900
new ideas and change my
thinking, because it's so easy

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00:20:43,900 --> 00:20:47,500
to get trapped in the same old
way of thinking, and sometimes

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00:20:47,500 --> 00:20:50,620
we're our own worst enemy in
that way. So that's why people

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00:20:50,620 --> 00:20:54,640
like you are so helpful to get
break us out of our shell and to

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00:20:54,760 --> 00:20:57,820
kind of do things differently,
because that way we can get the

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00:20:57,820 --> 00:21:00,660
different results, and we can
actually get to that destination

398
00:21:00,780 --> 00:21:03,600
and then future destinations
that we've always wanted to get

399
00:21:03,600 --> 00:21:07,860
to. So free gift from chris.com
and win the hour, win the

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00:21:07,860 --> 00:21:11,400
day.com. We will see everyone
there, and any final parting

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00:21:11,400 --> 00:21:13,380
words or or to say goodbye,

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00:21:13,620 --> 00:21:15,720
Kris Ward: just thank you for
sharing your lovely audience

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00:21:15,720 --> 00:21:17,400
with me. Thanks guys for
listening in.

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00:21:18,420 --> 00:21:24,260
Robert Plank: All right.
Subscribe, to us right now,

405
00:21:24,260 --> 00:21:27,500
while it's still fresh on your
mind at marketer of the

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00:21:27,500 --> 00:21:27,800
day.com/itunes,