1 00:00:00,000 --> 00:00:05,460 announcer: Marketer of the day. Episode, 767 rethink Academy, 2 00:00:05,640 --> 00:00:08,640 understand your market to build a coaching business and achieve 3 00:00:08,640 --> 00:00:11,220 passive income with Jason Osborn. 4 00:00:16,290 --> 00:00:18,510 Robert Plank: Hey everyone, and welcome back to the marketer of 5 00:00:18,510 --> 00:00:22,230 the day podcast. We are here with Jason Osborn from rethink 6 00:00:22,260 --> 00:00:26,730 Academy. And Jason is a highly accomplished speaker coach and 7 00:00:26,730 --> 00:00:30,480 consultant in the fields of digital marketing and mindset. 8 00:00:30,540 --> 00:00:33,690 And we're going to be talking about being a marketing 9 00:00:33,690 --> 00:00:38,100 consultant. We're going to be talking about what you do if you 10 00:00:38,130 --> 00:00:40,800 are just starting out, if you have no following on social 11 00:00:40,800 --> 00:00:43,860 media. You want to get those trustworthy relationships built 12 00:00:43,860 --> 00:00:46,350 with clients and so much more. Jason, glad to be talking to 13 00:00:46,350 --> 00:00:46,620 you. Hey, 14 00:00:47,020 --> 00:00:48,700 Jason Osborn: Robert, it's great to be here, man. I'm really 15 00:00:48,700 --> 00:00:50,620 looking forward to the podcast today. So, 16 00:00:51,160 --> 00:00:54,220 Robert Plank: so am I? So what ha what has got you excited 17 00:00:54,220 --> 00:00:56,320 these days? I mean, out of all the you know, the things that 18 00:00:56,320 --> 00:00:58,660 seems to be it's always the world speeding up, there's 19 00:00:58,660 --> 00:01:01,800 always, always things to like, new, bright, shiny objects seem 20 00:01:01,800 --> 00:01:05,640 to be focusing on, what has you personally excited and what is 21 00:01:05,640 --> 00:01:06,960 your focus these days? 22 00:01:07,560 --> 00:01:10,140 Jason Osborn: You know what? I'm really the cool thing that I'm 23 00:01:10,140 --> 00:01:14,880 really excited about is the there's a lot of crazy stuff 24 00:01:14,880 --> 00:01:17,700 going on right now in the world. We all know that, but it's 25 00:01:17,700 --> 00:01:20,960 forced people to look for alternative ways on how to be 26 00:01:20,960 --> 00:01:24,440 able to communicate, how to be able to market, how be be able 27 00:01:24,440 --> 00:01:27,500 to promote their businesses out and a lot of it's having to go 28 00:01:27,500 --> 00:01:31,340 online. And so it's what I'm really excited about. Is, while 29 00:01:31,340 --> 00:01:34,280 it's a lot of people kind of go, oh yeah, the online stuff, we 30 00:01:34,280 --> 00:01:37,100 should be we should be doing that. Or I'm maybe they're 31 00:01:37,100 --> 00:01:40,360 skeptical of doing that. People are having to do that now, 32 00:01:40,360 --> 00:01:42,700 because you can't get out there, you can't do the meetings that 33 00:01:42,700 --> 00:01:45,040 you're used to be able to do, and all that sort of stuff. So 34 00:01:45,040 --> 00:01:47,380 I'm just excited. There's, there's a lot more kind of open 35 00:01:47,380 --> 00:01:50,800 mindedness around where we're going with online marketing, how 36 00:01:50,800 --> 00:01:53,200 to promote yourself. There's a lot of people not doing it 37 00:01:53,200 --> 00:01:57,160 right, but these people are more open to and saying, look, we've 38 00:01:57,160 --> 00:02:00,180 got it. We've got to pivot our business and somehow, or we're 39 00:02:00,180 --> 00:02:02,820 just not going to survive. And so being able to help people do 40 00:02:02,820 --> 00:02:06,120 that's been really cool, man, really enjoying that. Well, I'm 41 00:02:06,120 --> 00:02:08,100 Robert Plank: excited to jump in and talk about that. And you 42 00:02:08,100 --> 00:02:10,920 know what you said there? Reminded me of, like, lately 43 00:02:11,040 --> 00:02:13,980 I've been when I've been trying to get, like, getting work done. 44 00:02:14,040 --> 00:02:17,760 I've been putting on, like, a YouTube video of someone driving 45 00:02:17,760 --> 00:02:20,280 through cities. Like, you can choose any city and just find a 46 00:02:20,280 --> 00:02:23,000 video of someone driving through a city. And it made me think, 47 00:02:23,060 --> 00:02:27,680 back to going to conferences, events, like in person, things 48 00:02:27,680 --> 00:02:30,320 like that. And maybe think, like, first of all, that seems 49 00:02:30,320 --> 00:02:33,800 like decades ago, but like that seems really old fashioned, like 50 00:02:33,860 --> 00:02:36,800 you'd have to, like, book a flight and get to the airport, 51 00:02:36,800 --> 00:02:40,160 and it would waste, like, a day or two before, a day or two 52 00:02:40,160 --> 00:02:43,720 after, you'd be so tired. Like, in hindsight, it seems, it seems 53 00:02:43,720 --> 00:02:47,860 really silly, and, like a lot of like, a waste of time, and and 54 00:02:47,860 --> 00:02:52,180 now that, like, you know, because of covid, and we have 55 00:02:52,180 --> 00:02:56,080 faster internet and, like, video chat and being on camera, it's, 56 00:02:56,140 --> 00:02:58,960 it's really less years. It's really sped up. I mean, even 57 00:02:59,080 --> 00:03:02,340 with, like, the podcasting I used to do audio only just a few 58 00:03:02,340 --> 00:03:04,860 years ago. And so like, you're right, things are really 59 00:03:04,860 --> 00:03:07,740 revolutionized, and it seems like it's been a long time 60 00:03:07,740 --> 00:03:11,760 coming. But then also, I can see how maybe some of these 61 00:03:11,820 --> 00:03:15,000 businesses you're mentioning might kind of hesitate, because 62 00:03:15,060 --> 00:03:18,660 if you're just at home, just at a desk, just at a computer, on 63 00:03:18,660 --> 00:03:22,580 camera, it's like, it's not, it's still not as good. So, I 64 00:03:22,580 --> 00:03:24,620 mean, like, what are your thoughts on that? Like, so these 65 00:03:24,620 --> 00:03:27,440 businesses say, you know, okay, we need, no, we need to go 66 00:03:27,440 --> 00:03:32,300 online, or I need to network on Zoom and podcast to get my, you 67 00:03:32,300 --> 00:03:36,200 know, get my clients. But it's, it's sometimes tough to do it, 68 00:03:36,200 --> 00:03:38,480 right? It's tough to, like, shower, to put your pants on. 69 00:03:38,480 --> 00:03:41,140 So, I mean, what do you say to people like that who just say, 70 00:03:41,140 --> 00:03:44,800 like, well, I'm so tired of being sitting at the computer 71 00:03:44,800 --> 00:03:46,480 all the time. Yeah, 72 00:03:46,480 --> 00:03:48,520 Jason Osborn: well, it's a transition, right? I mean, as 73 00:03:48,520 --> 00:03:52,780 you said, it's not the way we normally did it, and we thought 74 00:03:52,780 --> 00:03:56,740 that you had to do face to face because, and yes, there's a lot 75 00:03:56,740 --> 00:04:00,600 of kind of, you know, we look at pros and cons. There's a lot of 76 00:04:00,720 --> 00:04:04,560 pros of doing face to face. You get kind of that personal 77 00:04:04,560 --> 00:04:07,800 rapport. You build someone you shake someone's hand. You can, 78 00:04:07,920 --> 00:04:10,140 you know, you can sit down and have lunch together and chat 79 00:04:10,140 --> 00:04:13,680 through stuff. There's a lot of stuff that, yes, that does have. 80 00:04:14,160 --> 00:04:17,940 It's hard to replace that, but we're realizing that actually, 81 00:04:17,940 --> 00:04:20,600 when you when you're talking and you're having a conversation 82 00:04:20,600 --> 00:04:23,900 over, you know, zoom or any other type of platform, Skype or 83 00:04:23,900 --> 00:04:27,560 whatever. WhatsApp doesn't matter. Have you can still 84 00:04:27,620 --> 00:04:31,580 create those good connections and those good relationships by 85 00:04:31,580 --> 00:04:35,420 doing that online. And, you know, yeah, it'll be great one 86 00:04:35,420 --> 00:04:38,180 day when we can start doing, you know, conferences and workshops 87 00:04:38,180 --> 00:04:40,720 and all that kind of stuff. I mean, there is an element of 88 00:04:40,720 --> 00:04:43,360 being in the room, the excitement. I've been public 89 00:04:43,360 --> 00:04:47,560 speaking since I was 15, and so, you know, getting in front, you 90 00:04:47,560 --> 00:04:51,520 know, on the stage, chatting to people, and you can't really 91 00:04:51,520 --> 00:04:55,240 replace that. The buzz you feel in room is amazing. And if 92 00:04:55,240 --> 00:04:58,120 you're an attendee, like a delegate at a conference, you 93 00:04:58,120 --> 00:05:00,540 know who you're able to meet, and all that kind of. Off. You 94 00:05:00,540 --> 00:05:05,160 know, you it's hard to do that online right now, but in terms 95 00:05:05,160 --> 00:05:08,460 of where people are going in their business, being able to go 96 00:05:08,460 --> 00:05:12,840 on and market yourself online, promote what you're doing, it's 97 00:05:13,320 --> 00:05:16,260 like the world's your oyster right now. And I think people 98 00:05:16,260 --> 00:05:19,620 are understanding that more and more and more, and the it 99 00:05:19,800 --> 00:05:22,940 completely lifts the geographical boundaries for a 100 00:05:22,940 --> 00:05:25,220 lot of businesses. You know, obviously, if you're, if you're 101 00:05:25,220 --> 00:05:28,100 restricted to, let's say, a particular country because of, 102 00:05:28,220 --> 00:05:30,200 you know, let's say you're an attorney and you're only 103 00:05:30,200 --> 00:05:33,080 regulated to do law in a particular state or country or 104 00:05:33,080 --> 00:05:36,560 whatever. Yeah, I get that. But a lot of people, they're able to 105 00:05:36,560 --> 00:05:40,040 expand their business around the world now, and that's what's 106 00:05:40,040 --> 00:05:42,820 been really cool is, you know, helping people. We've been doing 107 00:05:42,820 --> 00:05:45,640 this for years, but particularly last year, it was interesting 108 00:05:45,640 --> 00:05:49,180 when all of this hit, you know, February, March, kind of time, 109 00:05:49,180 --> 00:05:51,940 April time last year when people going, what do we do? What's 110 00:05:51,940 --> 00:05:55,240 going on? There was a lot of businesses that just didn't 111 00:05:55,300 --> 00:05:58,540 pivot. They just went under. And then other businesses that 112 00:05:58,540 --> 00:06:02,760 pivoted really, really well, and they've seen their business fly. 113 00:06:02,880 --> 00:06:06,300 What we've done in rethink Academy, and we had a we a lot 114 00:06:06,300 --> 00:06:09,360 of what we were doing in our business model was speaking in 115 00:06:09,360 --> 00:06:15,060 front of people, and we had to pivot that. And it's just, it's 116 00:06:15,060 --> 00:06:18,420 like what you said, we're able to speak to people all the time. 117 00:06:18,420 --> 00:06:21,200 I'm particularly like the founder, Paul, you know, he'll 118 00:06:21,200 --> 00:06:25,460 do a lot of webinars with people, and he's just in his in 119 00:06:25,460 --> 00:06:27,920 his office, his home office, he's not having to go travel. 120 00:06:27,920 --> 00:06:31,520 And as you guys, spend days traveling and hotel rooms and 121 00:06:31,520 --> 00:06:34,820 jet lag and all that kind of stuff. So it's just amazing to 122 00:06:34,820 --> 00:06:37,100 see where we're going with it. And and I think more and more 123 00:06:37,100 --> 00:06:40,780 people, particularly some people, are just struggling and 124 00:06:40,780 --> 00:06:44,200 with business, people been furloughed or lost their jobs 125 00:06:44,200 --> 00:06:48,760 because of what's gone on over the last year now, and people 126 00:06:48,760 --> 00:06:51,460 are looking for opportunities, ways to be able to go, Okay, 127 00:06:51,460 --> 00:06:54,880 well, we've got to do something. How do I make this online thing 128 00:06:54,880 --> 00:06:57,820 work? And so it's, it's been exciting. It's been exciting 129 00:06:57,820 --> 00:06:59,920 year for us, for sure. And 130 00:06:59,920 --> 00:07:01,560 Robert Plank: you know, as you're explaining all that, what 131 00:07:01,560 --> 00:07:04,920 comes to mind is like, every decade we get hit worldwide with 132 00:07:04,920 --> 00:07:09,540 something, right? If it's dot com bubble, recession or this, 133 00:07:09,660 --> 00:07:12,540 it's like every decade, it's the thing that can be guaranteed is 134 00:07:12,540 --> 00:07:16,260 that we'll just be knocked over in some way. And it's like, even 135 00:07:16,260 --> 00:07:19,800 as you were describing that, it's like some people just give 136 00:07:19,800 --> 00:07:22,880 up, or some people see it as well. I've been I've been 137 00:07:22,880 --> 00:07:25,400 attacked, or I've been hit again. And then others say, 138 00:07:25,400 --> 00:07:28,760 Well, now it's time to pivot. Right now. It's time for the the 139 00:07:28,760 --> 00:07:31,520 weak hands to be weeded out. Now it's time for for new 140 00:07:31,520 --> 00:07:35,360 opportunities. And so as far as like, rethink Academy and the 141 00:07:35,360 --> 00:07:38,000 people you've helped, do you have any interesting stories of 142 00:07:38,060 --> 00:07:42,520 like that? Of like people that have have used this, this latest 143 00:07:42,520 --> 00:07:45,940 disaster, to their advantage in a good way. It sounds shady for 144 00:07:45,940 --> 00:07:46,480 some reason. 145 00:07:46,780 --> 00:07:48,940 Jason Osborn: No, no, no. I mean, well, the thing is, about, 146 00:07:48,940 --> 00:07:51,760 right? There's always, there's always an upside to every 147 00:07:51,760 --> 00:07:54,940 downside, you know. And I know that sounds kind of overly 148 00:07:54,940 --> 00:07:57,520 optimistic, really positive. And I don't mean it from a, you 149 00:07:57,520 --> 00:08:00,540 know, a raw, raw, let's just be positive about everything. So 150 00:08:00,540 --> 00:08:03,300 yes, acknowledge the downsides, but there's always an upside to 151 00:08:03,300 --> 00:08:08,400 it as well. And so, you know, taking advantage isn't a bad 152 00:08:08,400 --> 00:08:11,100 thing. It's going okay. Where are the opportunities in this 153 00:08:11,100 --> 00:08:14,100 situation? And there's a lot of people, a lot of clients, that 154 00:08:14,100 --> 00:08:17,820 we've seen do really well with this. And you know, one, one of 155 00:08:17,820 --> 00:08:20,960 our clients, when they started with this, they were starting 156 00:08:20,960 --> 00:08:24,380 off wanting to we were training them and teaching them. One of 157 00:08:24,380 --> 00:08:27,980 our particular programs is helping people create Facebook 158 00:08:27,980 --> 00:08:33,500 ad agencies and stuff like that. And they were wanting to go in 159 00:08:33,500 --> 00:08:39,020 and help travel agents. Well, March comes that went down the 160 00:08:39,020 --> 00:08:43,780 drain real quick, and so he had to pivot through what he was 161 00:08:43,780 --> 00:08:46,840 doing through that, and say, Okay, well, who is actually 162 00:08:46,840 --> 00:08:49,840 needing this product, this service, this service at offer, 163 00:08:49,840 --> 00:08:52,660 to be able to help them grow and expand their businesses? And the 164 00:08:52,660 --> 00:08:55,120 guy started earning full time income within three months doing 165 00:08:55,120 --> 00:09:00,300 that. And just by pivoting those what he was doing with that, you 166 00:09:00,300 --> 00:09:04,500 know, we've had other clients come in and are looking for 167 00:09:04,500 --> 00:09:08,760 opportunities, because they're just not they don't know how 168 00:09:08,760 --> 00:09:10,680 long their job's going to last, or maybe they've been 169 00:09:10,680 --> 00:09:14,100 furloughed, or, like I said, they've lost their job. And so 170 00:09:14,100 --> 00:09:18,420 coming in and looking at what what areas of knowledge do you 171 00:09:18,420 --> 00:09:21,500 have right now that you can help people with. Because the thing 172 00:09:21,500 --> 00:09:25,700 about it is, all of us probably have an area that we can help 173 00:09:25,700 --> 00:09:29,060 people with, and if we don't have an area where can we 174 00:09:29,060 --> 00:09:32,600 upskill to be able to provide a valuable service to people. 175 00:09:32,720 --> 00:09:36,560 Because every there's so many needs out there. There's needs 176 00:09:36,560 --> 00:09:39,500 everywhere. Businesses need stuff. Individuals need stuff. 177 00:09:39,680 --> 00:09:42,460 So whether it's coaching, whether it's consultancy, you 178 00:09:42,460 --> 00:09:45,940 know personal, or whether it is with businesses, whether you 179 00:09:45,940 --> 00:09:48,820 have a product, whether you already are an existing service 180 00:09:48,820 --> 00:09:53,320 provider, maybe an accountant or solicitor or whatever, everyone 181 00:09:53,320 --> 00:09:56,980 needs those services, but how to be able to position yourself in 182 00:09:56,980 --> 00:09:59,920 a way that makes you stand out about above everybody else. 183 00:10:00,000 --> 00:10:04,020 Really important. So that's what we've been able to do long term. 184 00:10:04,020 --> 00:10:06,600 We've been able to do that, but obviously this last year, seeing 185 00:10:06,600 --> 00:10:09,900 that and helping clients with that, it's just been amazing. So 186 00:10:09,960 --> 00:10:12,120 yeah, we see it all the time, and it's phenomenal. 187 00:10:12,960 --> 00:10:15,420 Robert Plank: And I can see what why you guys are called rethink 188 00:10:15,420 --> 00:10:18,060 Academy, because a lot of what you're saying here is kind of 189 00:10:18,060 --> 00:10:21,680 just like asking the important questions and planning ahead and 190 00:10:21,680 --> 00:10:24,980 strategizing and not just going through the day to day. And like 191 00:10:24,980 --> 00:10:27,800 you said, some of these people that either they have a new 192 00:10:27,800 --> 00:10:30,680 business or maybe they have, like, a career, and it's really 193 00:10:30,680 --> 00:10:35,660 easy to just get locked into just a straight going ahead, not 194 00:10:35,660 --> 00:10:38,960 adjusting anything kind of path, and then wondering, well, what 195 00:10:38,960 --> 00:10:42,160 the heck happened? Well, what happened was you didn't plan for 196 00:10:42,220 --> 00:10:45,220 the worst and hope for the best. You didn't think about, like, 197 00:10:45,220 --> 00:10:49,060 well, you know what, if this industry changes and so, so, 198 00:10:49,060 --> 00:10:51,580 yeah, this is all really great stuff to think about. And 199 00:10:51,580 --> 00:10:54,400 especially that whole thing you mentioned there of upskilling. I 200 00:10:54,400 --> 00:10:57,160 mean, I think about that all the time. I think about, oh, yeah, 201 00:10:57,160 --> 00:11:01,200 this thing I did I learned that in high school, or this thing 202 00:11:01,320 --> 00:11:04,020 that I do in my business now, like, that's a skill I picked up 203 00:11:04,020 --> 00:11:07,260 when I was, like, working this, like, nine to five job. And so 204 00:11:07,380 --> 00:11:09,960 it's like, it's never a waste, right? It's always like, 205 00:11:10,020 --> 00:11:11,880 there's, there's things that we pick up throughout our 206 00:11:11,880 --> 00:11:15,660 lifetimes, or this or that job or business that that that pays 207 00:11:15,660 --> 00:11:20,100 off later. And so as far as you said that you help kind of 208 00:11:20,700 --> 00:11:24,020 elevate people, and you get them, get them attention, and 209 00:11:24,020 --> 00:11:27,320 get them kind of standing out from the crowd. So what sorts of 210 00:11:27,320 --> 00:11:30,140 things need to happen? I mean, the things that come to mind 211 00:11:30,140 --> 00:11:32,960 are, you know, like web, a website, and networking and 212 00:11:32,960 --> 00:11:35,780 consistent social posting, but I'm sure that's just like the 213 00:11:35,900 --> 00:11:39,140 foundation. So what do you think is like really missing and 214 00:11:39,140 --> 00:11:42,760 really important? As far as these, these people like getting 215 00:11:42,760 --> 00:11:45,040 noticed and getting clients, yeah, 216 00:11:45,100 --> 00:11:46,540 Jason Osborn: well, there's a couple things around this. I 217 00:11:46,840 --> 00:11:50,260 mean, postings one thing, and different platforms work 218 00:11:50,260 --> 00:11:53,500 differently. So if you're posting consistently on 219 00:11:53,500 --> 00:11:56,500 Instagram and things like that, that could be really positive 220 00:11:56,500 --> 00:12:00,480 for you. My particular specialties around LinkedIn, and 221 00:12:00,480 --> 00:12:03,600 and I talk to people all the time that are posting on 222 00:12:03,600 --> 00:12:06,240 LinkedIn, and they say, I just I'm not getting any leads from 223 00:12:06,240 --> 00:12:09,840 it, and it's because they don't understand how that platform 224 00:12:09,840 --> 00:12:12,660 works. Who's on there, the mentality of the people that are 225 00:12:12,660 --> 00:12:16,560 on there. And oftentimes posting, in and of itself on 226 00:12:16,560 --> 00:12:19,920 LinkedIn isn't the best thing to do, but it might do really good 227 00:12:19,920 --> 00:12:23,420 on Instagram. So yes, posting and all that kind of stuff is 228 00:12:23,420 --> 00:12:27,440 good, but it it, not only is it consistency around doing that, 229 00:12:27,560 --> 00:12:30,860 because it's you know, you have to, you're constantly learning 230 00:12:31,160 --> 00:12:35,120 what you understand around how to market yourself online right 231 00:12:35,120 --> 00:12:40,180 now is it's going to evolve and change. And one of the things we 232 00:12:40,180 --> 00:12:43,780 see all the time with our clients, is when we when we do a 233 00:12:43,780 --> 00:12:48,100 training, they'll go away and implement what we're saying to 234 00:12:48,100 --> 00:12:52,360 do, come back, and sometimes they'll go, it's not working. 235 00:12:52,360 --> 00:12:56,740 I've done everything you've told me to do, and it's still not 236 00:12:56,740 --> 00:13:00,780 working. So when we go back and review it, we'll go, Well, what, 237 00:13:00,780 --> 00:13:03,240 you know, what about this bit? Or why isn't this there? And 238 00:13:03,240 --> 00:13:05,400 they're like, oh, I don't remember you saying that. Like, 239 00:13:05,460 --> 00:13:08,400 well, and then we'll start going, Oh, I do remember you 240 00:13:08,400 --> 00:13:13,260 saying that now. And so what happens is, you know, and that's 241 00:13:13,260 --> 00:13:16,080 not pointing fingers at anybody. Because the thing about it is, 242 00:13:16,260 --> 00:13:20,360 if we think about it, just from, from our own school, when we 243 00:13:20,360 --> 00:13:22,880 were in elementary or primary school or high school, whatever 244 00:13:24,080 --> 00:13:26,960 you're going to learn, you're going to hear something. You're 245 00:13:26,960 --> 00:13:30,440 going to take it in based on the knowledge and information of 246 00:13:30,500 --> 00:13:33,080 your life experiences right now. You're going to filter it 247 00:13:33,080 --> 00:13:35,660 through that. You're going to implement it on your knowledge 248 00:13:35,660 --> 00:13:40,960 base now, and you're going to miss stuff. And so it's about 249 00:13:40,960 --> 00:13:43,480 going back and realizing that just because you think you're 250 00:13:43,480 --> 00:13:46,000 doing everything around doesn't always mean you are. And you 251 00:13:46,000 --> 00:13:48,940 have to keep learning that over and over. So staying consistent. 252 00:13:48,940 --> 00:13:51,880 We always say, Tell tell our students, be it. Continue to be 253 00:13:51,880 --> 00:13:54,280 a student of the industry, even once you're done with their 254 00:13:54,280 --> 00:13:56,980 program, be a student of the industry. Always be learning 255 00:13:56,980 --> 00:13:59,800 through that. And then the other thing that that we're really, 256 00:13:59,800 --> 00:14:02,880 really big on is making sure that you're standing out. And I 257 00:14:02,880 --> 00:14:05,880 talk about this all the time, and I'm sure people that follow 258 00:14:05,880 --> 00:14:08,460 me probably get tired of me talking about this, but I can't, 259 00:14:08,880 --> 00:14:14,880 I can't like hammer at home enough around this is, I always 260 00:14:14,880 --> 00:14:17,820 tell people, you have to move outside of a commodity based 261 00:14:17,820 --> 00:14:21,980 market. And like, I repeat this over and over and over and over 262 00:14:21,980 --> 00:14:25,040 again, because people go in and they'll just go, oh, yeah, I'm a 263 00:14:25,040 --> 00:14:28,160 life coach, or Yeah, I'm an accountant, or yeah, whatever, 264 00:14:28,460 --> 00:14:31,400 as soon as you do that. I mean, I see marketing people do this 265 00:14:31,400 --> 00:14:34,400 all the time as well. I'm a marketing consultant. Well, 266 00:14:34,400 --> 00:14:38,420 great. I know, I know 50 of those. What makes you different. 267 00:14:38,420 --> 00:14:41,440 And so the thing that we're always looking at is how you're 268 00:14:41,440 --> 00:14:44,440 positioning yourself in the market to be able to stand out 269 00:14:44,440 --> 00:14:49,060 above your overall generic industry that you're in. What 270 00:14:49,060 --> 00:14:52,180 really makes you different, what is the real thing you're 271 00:14:52,180 --> 00:14:55,420 delivering and helping people to achieve, and being able to 272 00:14:55,420 --> 00:14:59,440 continually add value to people through that, if you can add 273 00:14:59,440 --> 00:15:04,200 value. People can see you as someone that's genuine, that's 274 00:15:04,200 --> 00:15:07,320 there to help, that's there to add value to them, and there 275 00:15:07,380 --> 00:15:10,800 have a very clear understanding of what's the main thing you're 276 00:15:10,800 --> 00:15:14,940 able to help them to achieve or the or solve the problem that 277 00:15:14,940 --> 00:15:18,660 they have right now, it changes the game for people. And I know 278 00:15:18,660 --> 00:15:23,000 that it sounds over simplistic, and people go, oh yeah, I know 279 00:15:23,000 --> 00:15:25,340 that. And that's one of the things we talk about and rethink 280 00:15:25,340 --> 00:15:29,360 all the time, is anytime you go, oh yeah, I know that you need to 281 00:15:29,480 --> 00:15:33,020 stop and just think and go, actually, do you know what? 282 00:15:33,260 --> 00:15:35,660 Maybe I don't know if I knew that. Why aren't you 283 00:15:35,660 --> 00:15:38,660 implementing it? And so that's what we always kind of work on. 284 00:15:38,660 --> 00:15:41,200 So that's a couple things you know, just to help people 285 00:15:41,440 --> 00:15:44,140 through that posting is fine, but it's about how you're 286 00:15:44,140 --> 00:15:48,040 positioning yourself, how how you're adding value to the 287 00:15:48,040 --> 00:15:49,960 market really makes a massive difference. 288 00:15:50,800 --> 00:15:54,340 Robert Plank: I like that a lot, and that it's easy to be it's 289 00:15:54,340 --> 00:15:56,980 easy to like, put yourself in a category and then just say, you 290 00:15:56,980 --> 00:15:59,680 know, I'm just like these 50 other people. And so what I'm 291 00:15:59,680 --> 00:16:01,900 hearing from you, and what I've been hearing from this whole 292 00:16:01,900 --> 00:16:05,400 conversation, is like, the how important that the people are 293 00:16:05,400 --> 00:16:07,500 that you're helping, which, like, kind of sounds like a 294 00:16:07,500 --> 00:16:10,200 cliche, but it's like, if you focus on, well, instead of 295 00:16:10,200 --> 00:16:14,100 saying on this label, I can help this type of person with this 296 00:16:14,100 --> 00:16:18,180 solution, then that has a lot of that has a lot built in there, 297 00:16:18,180 --> 00:16:22,220 right? It kind of has that uniqueness, if, if that specific 298 00:16:22,220 --> 00:16:25,100 type of person is looking for you, they can see that they fit 299 00:16:25,100 --> 00:16:29,600 right in. And it seems like it has a lot of the case studies 300 00:16:29,720 --> 00:16:32,720 and things like like that built in. But it just when, when I'm 301 00:16:32,720 --> 00:16:34,940 hearing that I hear like, Man, this is one of these things 302 00:16:34,940 --> 00:16:36,920 where it takes a lot of thinking, right? And a lot of 303 00:16:36,920 --> 00:16:39,800 like, kind of thinking over and over and like, re examining, and 304 00:16:39,800 --> 00:16:42,340 maybe even after a few years, once you think you have it 305 00:16:42,340 --> 00:16:46,000 figured out, re examine it again, and, and, yeah, this kind 306 00:16:46,060 --> 00:16:48,520 of thing that we're talking about of like, think, sometimes 307 00:16:48,520 --> 00:16:51,820 thinking fast, sometimes thinking slow, where it's really 308 00:16:51,820 --> 00:16:54,820 easy to to not, not be coachable, right? I guess that's 309 00:16:54,820 --> 00:16:58,120 what it comes down to. And like, I mean, we've all had, I used to 310 00:16:58,120 --> 00:17:00,900 have, like, a coaching client like that, in particular, who I 311 00:17:00,900 --> 00:17:03,600 would they'd ask me a question. I'd start to answer, and they 312 00:17:03,600 --> 00:17:06,120 say, oh, no, wait, I've heard of that. I'm like, Well, hey, hang 313 00:17:06,120 --> 00:17:08,760 on a second. I'm trying to answer your question, at least. 314 00:17:08,760 --> 00:17:12,180 Let me finish, because what I what I say, might not be what 315 00:17:12,180 --> 00:17:15,300 you say. And and, yeah, sometimes, like, I'll be 316 00:17:15,300 --> 00:17:17,820 communicating with someone, or they'll be communicating with 317 00:17:17,820 --> 00:17:21,140 me, and one of us will just say, like, Well, what I just said, 318 00:17:21,140 --> 00:17:24,320 Can you repeat that back to me, just to make sure we're all on 319 00:17:24,320 --> 00:17:27,200 the same page, even though it kind of might feel like a waste 320 00:17:27,200 --> 00:17:30,080 of time or might feel boring like sometimes it just helps to 321 00:17:30,080 --> 00:17:33,740 get all those things figured out. And like you said, many 322 00:17:33,740 --> 00:17:39,740 times we get advice in, you know, eight at age 30, and then 323 00:17:39,800 --> 00:17:42,160 we hear one thing, because that's how it's filtered. And 324 00:17:42,160 --> 00:17:46,540 later on, at age 40, we go and get the same exact advice, but 325 00:17:46,540 --> 00:17:50,260 then it leads to a different result. Because we're, our 326 00:17:50,260 --> 00:17:54,280 brains are not exact video recorders, right? It's, it's 327 00:17:54,280 --> 00:17:57,460 filtered through the thing that we're, that we already have 328 00:17:57,820 --> 00:18:01,740 built into our brain there. And so as we're kind of starting to 329 00:18:01,740 --> 00:18:04,440 get near the the end of our program here, I really wanted to 330 00:18:04,440 --> 00:18:07,860 get to this, this question that you have here, as far as our 331 00:18:07,860 --> 00:18:11,040 like possible questions, how do you get that first customer? 332 00:18:11,040 --> 00:18:14,100 Because that seems like that's right in there with the thinking 333 00:18:14,100 --> 00:18:17,400 slowly, following the steps, doing the fundamentals and 334 00:18:17,400 --> 00:18:20,180 getting some kind of achievable results. So what are your 335 00:18:20,180 --> 00:18:23,360 thoughts on if someone is pivoting, or a brand new or 336 00:18:23,360 --> 00:18:26,000 whatever, and they want to get that first customer? How do we 337 00:18:26,000 --> 00:18:26,600 get there? 338 00:18:27,020 --> 00:18:30,500 Jason Osborn: Yeah, so it depends on the industry and what 339 00:18:30,500 --> 00:18:33,320 you're what you're doing, but, but overall, I'll just kind of 340 00:18:33,320 --> 00:18:37,460 give a simple answer to this. Your first customer, I'd say is 341 00:18:37,520 --> 00:18:41,080 you always want to lead with value, get them on a phone and 342 00:18:41,080 --> 00:18:44,680 have a conversation with people. And I know that scares people, 343 00:18:44,680 --> 00:18:47,560 because, like, Oh no, like they, you know, I know we don't have 344 00:18:47,560 --> 00:18:50,560 those phones, you know, back in the 80s, you know, the big old 345 00:18:50,560 --> 00:18:53,860 phones, you pick up and stuff, but you know, you pick up, you 346 00:18:53,860 --> 00:18:56,800 pick up your mobile, you pick a phone, and you chat with them, 347 00:18:57,040 --> 00:18:59,620 and it's not a scary thing. People think, Oh, what if they 348 00:18:59,620 --> 00:19:01,860 say this, or what if they say that, and what if I don't answer 349 00:19:01,860 --> 00:19:04,980 it, and people get so worked up in their head around that thing, 350 00:19:05,100 --> 00:19:08,160 but that's where their learning takes place, and you just have a 351 00:19:08,160 --> 00:19:11,760 conversation. And if you're if you get on the phone and and you 352 00:19:12,000 --> 00:19:17,160 and you are more focused on how you can help them, how you can 353 00:19:17,160 --> 00:19:21,020 add value to them, you're going to be able to help them a lot 354 00:19:21,020 --> 00:19:23,540 more, as opposed to, how am I going to sell to them? How am I 355 00:19:23,540 --> 00:19:26,900 going to have them buy my product? Because if or my 356 00:19:26,900 --> 00:19:30,320 service, if that's the way you go into and thinking in that, in 357 00:19:30,320 --> 00:19:34,160 that conversation, all you're going to think about is, yeah, 358 00:19:34,160 --> 00:19:36,500 but how am I going to get them to buy How am I going to get 359 00:19:36,500 --> 00:19:40,040 them by and which means, who are you focused on? You're focused 360 00:19:40,040 --> 00:19:44,920 on yourself, as opposed to your prospect. So we always, we 361 00:19:44,920 --> 00:19:47,440 always tell people, I mean, we go through a process within 362 00:19:47,440 --> 00:19:50,140 rethink and our kind of higher mentoring clients, where, you 363 00:19:50,140 --> 00:19:53,320 know, the first thing that we have people do is sell your 364 00:19:53,320 --> 00:19:56,260 time, which I know a lot of people don't like that concept, 365 00:19:56,260 --> 00:19:59,380 because people like this idea of passive income, but until you 366 00:19:59,380 --> 00:20:02,400 understand. Around selling your time being able to get on a 367 00:20:02,400 --> 00:20:05,700 phone, mentor, coach people, provide a service to people and 368 00:20:05,700 --> 00:20:08,700 really understand. You know that because you're talking about a 369 00:20:08,700 --> 00:20:11,700 brand new business, someone's getting their first client until 370 00:20:11,700 --> 00:20:14,700 you actually understand what their actual needs are, because 371 00:20:15,180 --> 00:20:19,080 you can think you know what they want, but until you actually get 372 00:20:19,080 --> 00:20:21,560 them on the phone and start speaking to them and doing it 373 00:20:21,560 --> 00:20:25,880 over and over and over again. It's just theory. And once you 374 00:20:25,880 --> 00:20:28,820 start doing that and understanding what their needs 375 00:20:28,820 --> 00:20:32,120 are, you'll get better at being able to move them into a paying 376 00:20:32,120 --> 00:20:34,880 client. Once you do that, you just get really comfortable with 377 00:20:34,880 --> 00:20:37,520 that, and then you can move on to creating digital products to 378 00:20:37,520 --> 00:20:40,160 help them and all that sort of stuff that helps create more of 379 00:20:40,160 --> 00:20:42,820 a passive income that you can start selling online and that 380 00:20:42,820 --> 00:20:46,540 sort of thing. So that's why, you know, again, it's industry 381 00:20:46,540 --> 00:20:51,820 dependent, but the easiest, fastest way for most people is 382 00:20:51,820 --> 00:20:57,580 to provide a service that's very valuable to people, get them on 383 00:20:57,580 --> 00:21:01,800 the phone, understand what their needs, what problems they need 384 00:21:01,800 --> 00:21:05,340 solved, and as long as you can solve them for them, be able to 385 00:21:05,340 --> 00:21:09,360 do that. And even if that means not, people don't like to hear 386 00:21:09,360 --> 00:21:13,080 this sometimes, even if that means you do it for a really low 387 00:21:13,080 --> 00:21:17,220 price to begin with. And I know people go, Oh, no, no, but I 388 00:21:17,220 --> 00:21:19,680 started this to make a lot of money, yeah, but you don't have 389 00:21:19,680 --> 00:21:22,140 the experience. If it's your first customer, you don't have 390 00:21:22,140 --> 00:21:26,060 the experience. To be able to charge that amount of money. The 391 00:21:26,060 --> 00:21:29,480 main thing is thinking long term around this, I like your whole 392 00:21:29,540 --> 00:21:32,720 that terminology of thinking slow. It's almost like just 393 00:21:32,720 --> 00:21:37,040 think long term as well, because you need that social proof, not 394 00:21:37,040 --> 00:21:40,040 only for yourself, that you can actually deliver what you're 395 00:21:40,040 --> 00:21:43,180 promoting and selling and offering, but that you have a 396 00:21:43,180 --> 00:21:47,680 happy customer that will do more for your business than charging 397 00:21:47,680 --> 00:21:51,580 an extra 500 or 1000 or $10,000 pound zero, whatever you charge 398 00:21:51,580 --> 00:21:54,640 in. So that's, that's what we always tell our clients, 399 00:21:55,240 --> 00:21:55,780 fantastic. 400 00:21:55,780 --> 00:21:57,520 Robert Plank: And what's really great about that answer is 401 00:21:57,520 --> 00:22:02,040 that's, it's, it's general advice, because it works in any 402 00:22:02,100 --> 00:22:05,820 any niche or career, but it's also really specific, because, 403 00:22:05,880 --> 00:22:08,340 like, it's it's a template that it can apply to a lot of 404 00:22:08,340 --> 00:22:10,620 different things, and there's so many, there's so many good 405 00:22:10,620 --> 00:22:13,260 nuggets in there. Like, what comes to mind is you said 406 00:22:13,260 --> 00:22:17,100 earlier that you've been public speaking since you were 15, and 407 00:22:17,340 --> 00:22:21,740 a lot of that, at least for me, is shifting the focus from 408 00:22:21,740 --> 00:22:24,320 yourself to others. And like you said there, when you get on that 409 00:22:24,320 --> 00:22:27,560 phone call, instead of you worried about you selling them, 410 00:22:27,680 --> 00:22:31,760 think more about you helping them. And then that way, you're 411 00:22:31,760 --> 00:22:35,600 not focused on how nervous you might be or saying the wrong 412 00:22:35,600 --> 00:22:38,720 thing. You're focused more about them and what their problems 413 00:22:38,720 --> 00:22:42,280 are. And it also ties into, like we're saying, how a lot of 414 00:22:42,280 --> 00:22:45,400 things are on, not online now, things are really quick. You hop 415 00:22:45,400 --> 00:22:49,540 on a quick zoom call, and it's, it seems like it's more of a 416 00:22:49,540 --> 00:22:53,440 numbers game and more of a long term kind of thing. And what I 417 00:22:53,440 --> 00:22:57,040 also liked, what you said there, is how sometimes people are 418 00:22:57,040 --> 00:22:59,980 eager to quit, jump to the passive income, which might be a 419 00:22:59,980 --> 00:23:04,860 few steps away. And by, by doing some of the this active income 420 00:23:04,860 --> 00:23:07,320 here, and like getting on the call, selling your time, 421 00:23:07,620 --> 00:23:10,860 there's, first of all, like the Quick, quick money, right? You 422 00:23:10,860 --> 00:23:13,680 can prove this works. And then you said there that there's 423 00:23:13,680 --> 00:23:16,980 social proof, but not in the I mean, there's the usual social 424 00:23:16,980 --> 00:23:19,980 group, but there's also, like the proof for yourself there. 425 00:23:20,040 --> 00:23:23,420 And then also what kind of came to mind was, well, say someone 426 00:23:23,420 --> 00:23:26,960 out there is, I don't know, like an accountant or like, like you 427 00:23:26,960 --> 00:23:29,540 said, a life coach, but they need to find that better 428 00:23:29,540 --> 00:23:32,180 terminology. So they're, you know, they're a unique life 429 00:23:32,180 --> 00:23:36,800 coach, and they want to make a course, but it should be based 430 00:23:36,800 --> 00:23:40,100 on the things they're hearing on on these calls, right? It should 431 00:23:40,100 --> 00:23:42,640 be based on, like, the objections they hear, their 432 00:23:42,640 --> 00:23:45,280 problems they hear, or like the the keywords of the term. So 433 00:23:45,280 --> 00:23:48,880 that way, when they put out that course, it it all, it makes 434 00:23:48,880 --> 00:23:51,820 sense and and it like, you know, speaks to their language, 435 00:23:51,820 --> 00:23:55,720 because it and I think we've all seen this where it's easy to 436 00:23:55,720 --> 00:23:59,680 just try to skip that and say, I'll just charge ahead at all 437 00:23:59,680 --> 00:24:01,980 make, I'll make a quick course about this, and I'll do passive 438 00:24:01,980 --> 00:24:04,860 income, and you've got no traffic, you don't have very 439 00:24:04,860 --> 00:24:09,480 good copy, and it might be like months wasted. So it's a little 440 00:24:09,480 --> 00:24:12,660 bit like a surprise, counterintuitive thing, that 441 00:24:12,720 --> 00:24:16,200 doing these calls, doing the active income, might actually 442 00:24:16,200 --> 00:24:22,340 save someone months or years of all this passive income not 443 00:24:22,340 --> 00:24:24,860 working, or it might, you know, one thing might gradually lead 444 00:24:24,920 --> 00:24:27,380 to the next. So this is all really good to think about, as 445 00:24:27,380 --> 00:24:30,020 far as, like the the long term strategy and the steps that I 446 00:24:30,020 --> 00:24:33,260 want to make sure that people can can find you, and they know 447 00:24:33,260 --> 00:24:36,260 where the how to take the next steps and go where they need to 448 00:24:36,260 --> 00:24:40,840 go. So how can people find rethink Academy, as long as, 449 00:24:40,840 --> 00:24:44,440 well as anything else you want to mention here. 450 00:24:44,560 --> 00:24:47,980 Jason Osborn: Yeah, sure. So the best way what we'd like to do, 451 00:24:47,980 --> 00:24:51,220 we always lead with value, just what I was talking about. So if 452 00:24:51,220 --> 00:24:57,040 people go to rethink gift.com rethink gift.com you can 453 00:24:57,040 --> 00:25:00,060 download the first four chapters of this book for new. Are 454 00:25:00,060 --> 00:25:02,880 watching on video. It's called the rethink social media. It's a 455 00:25:02,880 --> 00:25:05,940 book by Paul Omani, who's the founder of rethink. You can 456 00:25:05,940 --> 00:25:09,180 download the first four chapters of that just to have a look. And 457 00:25:09,180 --> 00:25:12,240 then, of course, if you want to connect with me directly, I'm a 458 00:25:12,240 --> 00:25:15,480 LinkedIn guy, so connect with me on LinkedIn. It's Jason Osborne. 459 00:25:15,480 --> 00:25:19,860 You can find me there, but definitely the rethink social 460 00:25:19,860 --> 00:25:23,360 media books phenomenal. So rethink gift.com is the best 461 00:25:23,360 --> 00:25:23,840 place to go. 462 00:25:24,440 --> 00:25:27,380 Robert Plank: All right, rethink gift.com and Jason Osborne on 463 00:25:27,380 --> 00:25:30,140 LinkedIn. I know we're short on time. I know you have to go, but 464 00:25:30,200 --> 00:25:35,060 before I let you go, can you give us one final piece of 465 00:25:35,060 --> 00:25:38,300 advice, any final parting words, anything that you you'd wish 466 00:25:38,300 --> 00:25:42,280 you'd known for the past 1020 years that you can just fit in a 467 00:25:42,280 --> 00:25:45,100 sentence or two, anything come to mind? Yeah, you 468 00:25:45,100 --> 00:25:47,320 Jason Osborn: know the thing I was just thinking about this 469 00:25:47,320 --> 00:25:52,180 today, let letting yourself, giving your spells space, giving 470 00:25:52,180 --> 00:25:57,040 yourself the space and time to be able to succeed. We often try 471 00:25:57,040 --> 00:26:02,220 to rush things and make things happen really, fast, but if you 472 00:26:02,280 --> 00:26:07,680 give yourself the permission to let it happen over time, it 473 00:26:07,680 --> 00:26:11,160 sometimes it'll happen in two weeks, sometimes it'll take 18 474 00:26:11,160 --> 00:26:14,820 months, but let it happen, give yourself the permission to just 475 00:26:14,820 --> 00:26:17,340 let that happen. Don't be hard on yourself if it's not 476 00:26:17,340 --> 00:26:20,040 happening in the way or time frame in which you would like it 477 00:26:20,040 --> 00:26:25,460 to happen, because sometimes you have to let that brew and grow 478 00:26:25,460 --> 00:26:30,380 and develop. So you know, again, we've probably heard that 479 00:26:30,380 --> 00:26:33,740 before, but if you really take it on board, it can really, 480 00:26:33,740 --> 00:26:34,280 really help. 481 00:26:35,000 --> 00:26:36,680 Robert Plank: We might have heard that before, but it could 482 00:26:36,680 --> 00:26:38,540 have been at an earlier age where it was filtered 483 00:26:38,600 --> 00:26:42,160 differently. So it helps to hear that again, and those are some 484 00:26:42,160 --> 00:26:45,160 deep thoughts, and that's really powerful stuff. I appreciate 485 00:26:45,160 --> 00:26:49,660 that. Jason Osborne on LinkedIn, rethink gift.com thank you so 486 00:26:49,660 --> 00:26:50,680 much for stopping by. 487 00:26:50,860 --> 00:26:52,600 Jason Osborn: Hey man, my pleasure. Robert. Really, really 488 00:26:52,600 --> 00:26:54,460 great being on the podcast. Thank you so much. 489 00:26:58,000 --> 00:27:01,020 Robert Plank: Want to be a guest on marketer of the day. Or can 490 00:27:01,020 --> 00:27:04,320 you recommend an author, speaker, coach or entrepreneur 491 00:27:04,380 --> 00:27:08,340 with a great success story and awesome insights? Go to marketer 492 00:27:08,340 --> 00:27:13,200 of the day.com/ask and tell us who you'd like to have on the 493 00:27:13,200 --> 00:27:15,300 show that's marketer of the day.com/ask.