1 00:00:00,000 --> 00:00:04,200 Robert Plank: Marketer of the Day episode, 771 build your 2 00:00:04,200 --> 00:00:12,300 brand on Instagram with Jake Adam Davey. Welcome back to the 3 00:00:12,300 --> 00:00:16,020 marketer of the day podcast. We are here with Jake Adam Davey, 4 00:00:16,020 --> 00:00:19,620 and if you struggle to make sales and get more customers, or 5 00:00:19,680 --> 00:00:22,760 if you know that people out there build large audiences, or 6 00:00:22,760 --> 00:00:25,700 if you feel like your message is getting lost or ignored by other 7 00:00:25,700 --> 00:00:30,800 people, then Instagram could and should be your answer. And Jake 8 00:00:30,800 --> 00:00:35,000 is here to talk to us about Instagram and why we need to 9 00:00:35,000 --> 00:00:37,880 overcome some of those stereotypes we hear about it and 10 00:00:37,880 --> 00:00:40,780 why we need to pay attention to it. So Jake, glad to be talking 11 00:00:40,780 --> 00:00:41,140 to you. 12 00:00:42,040 --> 00:00:44,740 Jake Adam Davey: Amazing Robert, thanks so much. I'm delighted to 13 00:00:44,740 --> 00:00:46,120 be here. Looking forward to chatting. 14 00:00:46,720 --> 00:00:49,180 Robert Plank: I'm looking forward to chatting with you 15 00:00:49,180 --> 00:00:52,120 too. We're a couple map guys, right? I have a map on the wall. 16 00:00:52,120 --> 00:00:54,220 You have a map so we have them. 17 00:00:55,480 --> 00:00:57,580 Jake Adam Davey: I love it. I love it. I feel so connected. 18 00:00:58,180 --> 00:01:01,800 Robert Plank: Yeah, and, and one thing that I sometimes find 19 00:01:01,800 --> 00:01:05,100 myself not connected to is Instagram, because I don't know 20 00:01:05,100 --> 00:01:07,020 if I'm just like the wrong type of person or the wrong 21 00:01:07,020 --> 00:01:10,740 demographic, but I'm just like, you post picture, you can't post 22 00:01:10,860 --> 00:01:15,060 links or text. But then I see some people with huge 23 00:01:15,060 --> 00:01:18,540 followings, influencers who are like, you know, doing like, the 24 00:01:18,540 --> 00:01:21,320 product placement. I see it's blowing up. So I know that this 25 00:01:21,320 --> 00:01:24,020 is one of these things that I can need to have on my radar I 26 00:01:24,020 --> 00:01:27,020 need to understand better. And I'm sure you're just the guy to 27 00:01:27,140 --> 00:01:30,200 kind of help us all out. So Instagram, tell me about it and 28 00:01:30,200 --> 00:01:34,040 tell me what makes you special as far as Instagram is 29 00:01:34,040 --> 00:01:34,460 concerned. 30 00:01:36,260 --> 00:01:38,660 Jake Adam Davey: Well, it's a good question to be honest. I 31 00:01:38,660 --> 00:01:41,080 don't know there's anything that makes me particularly special 32 00:01:42,220 --> 00:01:44,920 when it comes to Instagram, we've been, you know, it's 33 00:01:44,920 --> 00:01:48,640 something that I've focused on over the past four years as kind 34 00:01:48,640 --> 00:01:52,060 of an ideal platform, I think, for people to be able to share 35 00:01:52,060 --> 00:01:55,600 their message reach a wider audience. There's, obviously, 36 00:01:55,600 --> 00:01:58,300 there's multiple social medias out there at the moment, and 37 00:01:58,300 --> 00:02:02,460 different channels that people favor, but I think all in with 38 00:02:02,460 --> 00:02:05,760 the different elements of the platform right now, if you look 39 00:02:05,760 --> 00:02:08,820 at any of the other platforms out there, LinkedIn, uh, 40 00:02:09,120 --> 00:02:13,380 Twitter, you know, YouTube, tick tock, Instagram kind of combines 41 00:02:13,380 --> 00:02:17,040 the best of all of those, and it continues to go from strength to 42 00:02:17,040 --> 00:02:21,080 strength as it introduces new features. So I genuinely feel 43 00:02:21,080 --> 00:02:22,820 that there's a little bit something in there for 44 00:02:22,820 --> 00:02:26,000 everybody, alongside that the fact that, obviously it's owned 45 00:02:26,000 --> 00:02:30,260 by Facebook. Facebook's got huge, huge reach on a global 46 00:02:30,260 --> 00:02:34,280 scale. Instagram's got over a billion users on the platform, 47 00:02:34,340 --> 00:02:37,700 so that's 1/7 of the entire planet that you can connect 48 00:02:37,700 --> 00:02:41,140 with. So if your audience isn't on there, then maybe there's 49 00:02:41,140 --> 00:02:43,300 something wrong with the business or area that you're in. 50 00:02:43,300 --> 00:02:46,480 So I think there's definitely chance to engage with people. 51 00:02:46,720 --> 00:02:49,120 Probably the challenge that people have, as you mentioned, 52 00:02:49,120 --> 00:02:53,320 is how best to do that on a platform which predominantly is 53 00:02:53,380 --> 00:02:56,380 images and videos? Yeah, 54 00:02:56,380 --> 00:02:58,420 Robert Plank: and so, I mean, what is the answer to that? 55 00:02:58,420 --> 00:03:01,560 Because I can see someone saying, well, there's got to be 56 00:03:01,560 --> 00:03:03,480 a way to make this work. But how do I do it? 57 00:03:03,900 --> 00:03:06,900 Jake Adam Davey: Yeah, sure. Sure. So one of the one that, 58 00:03:07,080 --> 00:03:10,500 one of the first things with Instagram, certainly when it, 59 00:03:10,560 --> 00:03:14,520 when it started and kind of rose to prominence, is that the 60 00:03:14,520 --> 00:03:18,540 platform is pretty much predominantly based on mobile. 61 00:03:18,540 --> 00:03:21,260 You know, the majority of the functionality works on mobile. 62 00:03:21,260 --> 00:03:24,860 If you try and open the Instagram website on your 63 00:03:24,860 --> 00:03:28,700 computer, it's very so reduced in terms of the functionality 64 00:03:28,700 --> 00:03:32,120 that people have. And so it's built for and it's designed for 65 00:03:32,360 --> 00:03:36,800 being handheld, in your pocket on the go kind of thing. And so 66 00:03:37,520 --> 00:03:40,840 as a business owner, as a marketer, the opportunity to 67 00:03:40,840 --> 00:03:43,780 reach people, literally in that device that they carry out with 68 00:03:43,780 --> 00:03:48,040 that device they carry around their pocket is is enormous. But 69 00:03:48,040 --> 00:03:53,020 at the same time, the features such as photo, video, live video 70 00:03:53,020 --> 00:03:56,380 that's on there now, Instagram Stories, introduction of reels, 71 00:03:56,860 --> 00:04:00,120 it's this opportunity to kind of break down the fourth wall, if 72 00:04:00,120 --> 00:04:05,040 you like, and kind of for a long time, there was this need to 73 00:04:05,160 --> 00:04:07,860 pretend that we have a certain type of lifestyle, that we live 74 00:04:07,860 --> 00:04:10,860 a certain way, or that business is always perfect. But the 75 00:04:10,860 --> 00:04:14,460 invention of stories and life live video and live TV and such, 76 00:04:14,940 --> 00:04:18,000 it's a lot more about real life and being authentic. And I think 77 00:04:18,360 --> 00:04:21,200 if you can find your audience on there, and they see the more 78 00:04:21,200 --> 00:04:25,160 authentic side of you, the more just day to day, what you're 79 00:04:25,160 --> 00:04:28,040 really like, and you can connect with them on a more of a 80 00:04:28,040 --> 00:04:30,380 personal level, people are, you know, more inclined to do 81 00:04:30,380 --> 00:04:32,660 business with people that they feel, that they really get on 82 00:04:32,660 --> 00:04:34,580 with, or that they have a relationship with or strike a 83 00:04:34,580 --> 00:04:38,120 chord with. If you can do that, then I think it's an absolute 84 00:04:38,120 --> 00:04:41,080 powerhouse and a real strong place to be and build your 85 00:04:41,080 --> 00:04:41,380 brand. 86 00:04:42,460 --> 00:04:44,620 Robert Plank: Well, fantastic. And I mean, you're pointing out 87 00:04:44,620 --> 00:04:48,460 a couple of things that I hadn't quite put into words. One thing 88 00:04:48,460 --> 00:04:52,480 is, was that when Instagram first came out, I was one of 89 00:04:52,480 --> 00:04:56,500 those people that viewed it on the browser, and I prefer just I 90 00:04:56,500 --> 00:04:58,660 feel like when I'm at a computer, I'm at a browser, I'm 91 00:04:58,660 --> 00:05:01,380 in work mode, and so at the. Time I was like, I don't get 92 00:05:01,380 --> 00:05:05,220 this. This is mostly a mobile thing and and that was back when 93 00:05:05,580 --> 00:05:10,380 a lot of people, like were afraid to to go too much into 94 00:05:10,380 --> 00:05:13,800 mobile, because the concern was, well, if someone's on on a phone 95 00:05:13,800 --> 00:05:16,260 and they're about to buy something and they're going to 96 00:05:16,260 --> 00:05:19,320 pull out a credit card, the thinking then was they they 97 00:05:19,320 --> 00:05:21,860 would not buy something. But nowadays, with all the apps and 98 00:05:21,860 --> 00:05:24,620 the, you know, Apple, pay Google, pay PayPal, everything, 99 00:05:24,620 --> 00:05:28,100 it's all built in. And then at some point, maybe a few years 100 00:05:28,100 --> 00:05:31,400 ago, it really dawned on me that a lot of people don't even have 101 00:05:31,400 --> 00:05:34,880 computers anymore, right? And I mean, guys like you and me, when 102 00:05:34,880 --> 00:05:37,400 we were young, maybe growing up, we had, like, a computer room, 103 00:05:37,400 --> 00:05:41,320 maybe. But now a lot of people just have the phone, and so it's 104 00:05:41,320 --> 00:05:44,740 like things have changed quite a bit. And then there's that other 105 00:05:44,800 --> 00:05:48,820 thing that you mentioned about how everything at first seemed 106 00:05:48,820 --> 00:05:52,600 really staged right on social media, and it seems like, I 107 00:05:52,600 --> 00:05:55,360 don't know, the past year, so it seems like that's kind of worked 108 00:05:55,360 --> 00:05:58,420 itself out. I think, like everyone kind of assumes that if 109 00:05:58,420 --> 00:06:02,280 there's a really cool looking photo that, okay, you took like, 110 00:06:02,460 --> 00:06:06,000 20 or 30 of those to get the one there. If there's like, some 111 00:06:06,000 --> 00:06:08,460 celebrity with an Instagram, we're like, okay, they they 112 00:06:08,460 --> 00:06:11,160 really work hard on that. And I think everyone kind of kind of 113 00:06:11,160 --> 00:06:14,160 agrees on that. But then, like you said, now there's all these 114 00:06:14,160 --> 00:06:17,760 new things added, like, there's, like, the live video and so 115 00:06:17,760 --> 00:06:22,700 about that. I sometimes use the stories. So my understanding of 116 00:06:22,700 --> 00:06:27,740 stories is that you can string together, like the images of the 117 00:06:27,740 --> 00:06:30,860 video clips throughout the day, and then it disappears after 24 118 00:06:31,040 --> 00:06:34,640 hours. I've heard of reels. I don't know what those are. I've 119 00:06:34,640 --> 00:06:37,820 heard of like igtv. So do you have, like a quick, I don't 120 00:06:37,820 --> 00:06:41,380 know, like a definition list of some of these new things on 121 00:06:41,380 --> 00:06:44,500 Instagram, because all I'm all I'm caught up with are stories, 122 00:06:44,860 --> 00:06:45,220 sure, 123 00:06:45,280 --> 00:06:47,140 Jake Adam Davey: yeah, absolutely. So there are 124 00:06:47,200 --> 00:06:52,600 multiple parts to Instagram now. And when the platform first 125 00:06:52,600 --> 00:06:56,740 started, it started as a photo sharing app, you know, 2008 2009 126 00:06:57,220 --> 00:07:01,920 I think it was. And the tagline that was used by the founder was 127 00:07:01,920 --> 00:07:06,060 everyone a photographer. And the idea being that, if you think, 128 00:07:06,120 --> 00:07:08,040 you know, today, we take for granted that people have 129 00:07:08,040 --> 00:07:11,400 filters, and it's filters are a standard thing on phones these 130 00:07:11,400 --> 00:07:14,880 days, but you know, 1112, years ago, that was a real new thing, 131 00:07:14,880 --> 00:07:18,000 and it's one of the first apps that really introduced that and 132 00:07:18,000 --> 00:07:21,560 really took that to the next level. So the main feed is, is 133 00:07:21,620 --> 00:07:24,920 the predominant and still like the kind of backbone, if you 134 00:07:24,920 --> 00:07:29,060 like, of Instagram stories are a fantastic place to engage with 135 00:07:29,060 --> 00:07:32,540 your audience. As you say, it's a disappearing video or image, 136 00:07:32,540 --> 00:07:34,820 and they're a great place to engage with your existing 137 00:07:34,820 --> 00:07:37,280 audience. They're not the thing to the tool to use for growing 138 00:07:37,280 --> 00:07:40,180 your following, necessarily, but they're the thing to capture and 139 00:07:40,180 --> 00:07:43,060 engage and network with people once they're already following 140 00:07:43,060 --> 00:07:45,940 you, and they get a bit more personal, personalized, you 141 00:07:45,940 --> 00:07:50,620 know, interaction from you as well. The great thing about 142 00:07:50,620 --> 00:07:53,380 story that, just to give a bit of context on stories, and this, 143 00:07:53,380 --> 00:07:58,060 again, comes back to why I think Instagram so incredible back 144 00:07:58,060 --> 00:08:02,580 when Snapchat first really kind of hit the scene or went big in 145 00:08:02,580 --> 00:08:07,560 kind of 2016, 2017, stories and disappeared. Stories were the 146 00:08:07,560 --> 00:08:10,440 big thing, and Instagram approached them and tried to buy 147 00:08:10,440 --> 00:08:13,500 it. Buy Snapchat didn't happen. So what did they do? They took 148 00:08:13,500 --> 00:08:16,320 the absolute best features from a different platform, and they 149 00:08:16,320 --> 00:08:20,040 put it right in the middle of Instagram. Now three years, four 150 00:08:20,040 --> 00:08:22,880 years later, we're looking at exactly the same with reels 151 00:08:22,940 --> 00:08:27,200 Tiktok through lockdown, covid pandemic and global pandemic and 152 00:08:27,200 --> 00:08:31,820 such, Tiktok has taken off like on a massive scale. So what does 153 00:08:31,820 --> 00:08:35,420 Instagram do? They create reels which is a almost identical 154 00:08:35,420 --> 00:08:37,820 version to Tiktok. They put it right in the middle of the 155 00:08:37,820 --> 00:08:40,840 platform. They give that the most exposure, the most reach 156 00:08:40,840 --> 00:08:43,900 out of any other feature on the platform right now to get people 157 00:08:43,900 --> 00:08:46,300 excited about it. And so, you know, it's the kind of thing you 158 00:08:46,300 --> 00:08:50,500 expect to stick and so reels right now are shorter video 159 00:08:50,500 --> 00:08:55,000 Tiktok style, if you like. Again, fun, engaging, 160 00:08:55,000 --> 00:09:01,080 interesting, great for maybe short tips, tricks, ideas, 161 00:09:02,580 --> 00:09:05,820 inspirational videos, that kind of thing. And then the other two 162 00:09:05,820 --> 00:09:09,360 elements, Instagram, TV is a further element. It's kind of 163 00:09:09,360 --> 00:09:11,520 been pushed to the sidelines a little bit, but when that 164 00:09:11,520 --> 00:09:14,640 launched, it was touted as a rival to YouTube, and that's for 165 00:09:14,640 --> 00:09:17,820 longer form video. And then the final element, which is probably 166 00:09:17,820 --> 00:09:20,660 the most powerful, if you're looking at actually engaging 167 00:09:20,660 --> 00:09:23,240 people and potentially moving them off the platform to 168 00:09:23,240 --> 00:09:27,740 generate sales is direct messaging. And you know, for a 169 00:09:27,740 --> 00:09:31,580 long time, people like even Gary Vaynerchuk talked about direct 170 00:09:31,580 --> 00:09:34,700 messaging on Instagram being the most powerful marketing tool of 171 00:09:34,700 --> 00:09:39,080 the decade. And so it really is still incredibly powerful if you 172 00:09:39,080 --> 00:09:42,100 want to engage with people on a one to one basis and a personal 173 00:09:42,100 --> 00:09:45,100 basis, and build strong relationships. You know, the 174 00:09:45,160 --> 00:09:48,700 saying is, it goes down in the DMS, and that is still 100% the 175 00:09:48,700 --> 00:09:48,940 case, 176 00:09:49,660 --> 00:09:51,640 Robert Plank: and the direct messaging, that's something that 177 00:09:51,760 --> 00:09:54,520 I keep seeing it, and then I forget about it, and then I see 178 00:09:54,520 --> 00:09:57,880 it again, like I see all the time, like, like a restaurant 179 00:09:57,880 --> 00:10:01,260 will use it, and I'll see, like. Some, like marketing buddies I 180 00:10:01,260 --> 00:10:05,820 have will, like, send DMS to, like local business in the town 181 00:10:05,820 --> 00:10:08,460 and like land, some of them as clients. So I mean, do you have 182 00:10:08,460 --> 00:10:11,880 any fun stories like that? Do you have any or not, not 183 00:10:11,880 --> 00:10:15,600 Instagram stories, but like, small, lowercase s stories, 184 00:10:15,600 --> 00:10:19,380 right? Do you have anything like that, of like someone you know, 185 00:10:19,380 --> 00:10:23,720 or a business or yourself that has used the Instagram messaging 186 00:10:23,720 --> 00:10:27,440 to like, get some customers back, close some deals, anything 187 00:10:27,440 --> 00:10:28,040 like that. 188 00:10:28,340 --> 00:10:31,280 Jake Adam Davey: I mean, I mean, I've got to be totally open and 189 00:10:31,280 --> 00:10:33,740 say that this is what, this is one of our strategies. Is one of 190 00:10:33,740 --> 00:10:38,360 our principal strategies that we use for moving clients Off, off 191 00:10:38,360 --> 00:10:43,960 Instagram and into either into what is a funnel, into the email 192 00:10:43,960 --> 00:10:49,060 database, or into a phone call listening to one of your one of 193 00:10:49,060 --> 00:10:55,000 your previous episodes. And the conversation was very much about 194 00:10:55,000 --> 00:10:57,760 moving people off the platform and building a database, right? 195 00:10:57,760 --> 00:11:02,400 So it's wanting to get people into that database for say, the 196 00:11:02,400 --> 00:11:05,820 longevity of your business is absolutely vital, and it's 197 00:11:05,820 --> 00:11:08,400 something that we look to do, not just through DMS, but 198 00:11:08,400 --> 00:11:11,340 through other links on the platform as well. But it's one 199 00:11:11,340 --> 00:11:13,860 of the main strategies that we teach, and so we use that 200 00:11:13,920 --> 00:11:18,480 ourselves for converting clients on and off the platform, a 201 00:11:18,480 --> 00:11:23,000 number of our clients. I'll take one example, a lady called Kay, 202 00:11:23,120 --> 00:11:26,420 who we were working with last year. She has a holiday property 203 00:11:26,420 --> 00:11:30,320 business, so based in the UK, she's got large properties where 204 00:11:30,560 --> 00:11:36,140 families or friends can all hire out, you know, a 10 bed property 205 00:11:36,440 --> 00:11:39,260 with swimming pools and all this kind of stuff on site, and they 206 00:11:39,260 --> 00:11:43,180 could have a fantastic trip together. She'd never got any 207 00:11:43,180 --> 00:11:46,720 clients before on Instagram, and within the first six weeks or 208 00:11:46,720 --> 00:11:49,360 so, was working together. She was fully booked for the next 12 209 00:11:49,360 --> 00:11:53,560 months, so it's just something that she never even tapped into. 210 00:11:53,560 --> 00:11:56,260 So the potential was absolutely massive. We've got clients that 211 00:11:56,260 --> 00:11:58,480 are doing three figure, four figure sales directly on 212 00:11:58,480 --> 00:12:01,500 Instagram, through direct messaging. So that, you know, 213 00:12:01,680 --> 00:12:05,640 the potential is massive. It really, really is. And you know, 214 00:12:05,640 --> 00:12:09,180 coming back to again, I've got the interview that you did 215 00:12:09,240 --> 00:12:13,200 recently in my head at the moment, but the value is 100% 216 00:12:13,860 --> 00:12:16,500 and with Instagram, as with any of the platform, the value is 217 00:12:16,500 --> 00:12:19,020 building a database that's for the longevity of your business. 218 00:12:19,020 --> 00:12:21,620 It's moving people off the platform from something that you 219 00:12:21,620 --> 00:12:24,200 don't own into something that you do. But if you're in the 220 00:12:24,200 --> 00:12:26,780 position to engage with people where they are right there and 221 00:12:26,780 --> 00:12:30,320 then on a, you know, kind of Gary V calls it hand to hand 222 00:12:30,320 --> 00:12:32,660 combat, and you can talk to people right there and then, and 223 00:12:32,660 --> 00:12:35,420 they're in a position where they want to move forward, you know, 224 00:12:35,420 --> 00:12:37,580 you know, that's, that's, that's where they're spending their 225 00:12:37,580 --> 00:12:39,620 time. And so that's where we need to go, meet them as 226 00:12:39,620 --> 00:12:41,140 business owners. Well, 227 00:12:41,140 --> 00:12:44,200 Robert Plank: fantastic. Well, I feel like we're there's like the 228 00:12:44,260 --> 00:12:46,780 top level of our conversation, literally talking about 229 00:12:46,780 --> 00:12:49,120 Instagram. But then the undercurrent, I'm getting all 230 00:12:49,120 --> 00:12:53,020 these little bits of marketing advice, like even just that, the 231 00:12:53,020 --> 00:12:55,660 whole idea of moving people off the platform, I mean, that 232 00:12:55,660 --> 00:12:58,300 applies in so many different areas, right? If you're selling 233 00:12:58,480 --> 00:13:01,560 e Commerce on Amazon, if you're selling books, if you're 234 00:13:01,860 --> 00:13:05,880 selling, like, courses on Udemy, like, if, if it works in any 235 00:13:05,880 --> 00:13:10,080 given scenario, move them off the rented land on into the land 236 00:13:10,080 --> 00:13:12,720 that you own. I mean, that's good marketing advice in 237 00:13:12,720 --> 00:13:15,960 general. And something else that was kind of, I wanted to just 238 00:13:16,020 --> 00:13:21,320 mention, there is that whole idea of, if you have, like, like 239 00:13:21,380 --> 00:13:25,040 a competitor in general, see if, if they have, like, really hot 240 00:13:25,040 --> 00:13:28,040 features that you don't have, and they won't, they won't play 241 00:13:28,040 --> 00:13:30,620 ball or whatever, absorb some of those features. And there's been 242 00:13:30,620 --> 00:13:34,160 so many times when, like, just in general, if I had like, a 243 00:13:34,160 --> 00:13:37,520 product or a course or a book or something, and someone else had 244 00:13:37,520 --> 00:13:41,140 something that was, like, the next, the next iteration of 245 00:13:41,140 --> 00:13:43,900 that, I'd be like, Well, they didn't exactly copy me, and I'm 246 00:13:43,900 --> 00:13:47,740 not going to exactly copy them, but can I absorb or is that 247 00:13:47,740 --> 00:13:50,320 feature in that book or that software? Is that something 248 00:13:50,320 --> 00:13:54,760 where I can kind of catch up to them and then that way? The only 249 00:13:54,760 --> 00:13:58,720 difference is the audience, right? If someone said, Well, 250 00:13:59,260 --> 00:14:02,160 there's I'm on Instagram, but doesn't have this feature, I 251 00:14:02,160 --> 00:14:05,220 could go to Tiktok for this feature. If Instagram adds this 252 00:14:05,220 --> 00:14:08,160 feature, then what's really the reason to to go to Tiktok, if 253 00:14:08,160 --> 00:14:10,260 the people you're already talking to our ends on 254 00:14:10,260 --> 00:14:14,520 Instagram. So just like little, itty bitty marketing kind of 255 00:14:14,520 --> 00:14:18,000 ideas are floating out there, and so when, when you're talking 256 00:14:18,000 --> 00:14:21,920 about your Instagram, like sliding into the DM, so to 257 00:14:21,920 --> 00:14:25,760 speak, is that the kind of thing where, like, is it like a 258 00:14:25,760 --> 00:14:28,820 numbers game? Do you feel like you have to send like, X number 259 00:14:28,820 --> 00:14:33,920 of messages per per week? Or are you like, more? Like, keep an 260 00:14:33,920 --> 00:14:35,720 eye out for the good opportunities. Like, I don't 261 00:14:35,720 --> 00:14:38,960 know when you when we hear about people landing clients or 262 00:14:38,960 --> 00:14:41,680 landing monthly income from Instagram thinking, Well, how 263 00:14:41,680 --> 00:14:46,480 many cold messages do they need to send? How many replies they 264 00:14:46,480 --> 00:14:49,000 need to do? How many calls of that go? Do you have any 265 00:14:49,060 --> 00:14:51,340 thoughts on that? Or is it just all over the place? Or is that 266 00:14:51,340 --> 00:14:52,300 just a bad question? 267 00:14:53,620 --> 00:14:56,980 Jake Adam Davey: No, it's a great question. And I mean, it's 268 00:14:56,980 --> 00:14:59,440 all about the numbers at the end of the day, right? The numbers 269 00:14:59,440 --> 00:15:03,420 after a while. For this to be a viable business, and, and, and, 270 00:15:04,680 --> 00:15:07,680 I guess, in one way, weighing up what are the returns that you're 271 00:15:07,680 --> 00:15:11,700 getting from platform x versus platform y, or from strategy x 272 00:15:11,700 --> 00:15:14,820 from strategy y. So no, it definitely is all about the 273 00:15:14,820 --> 00:15:19,500 numbers. But it's, it's not necessarily the case of cold 274 00:15:19,500 --> 00:15:22,940 calling, if you like, or cold messaging, it's totally the 275 00:15:22,940 --> 00:15:27,860 opposite idea that the real shift that we're looking for, 276 00:15:27,860 --> 00:15:30,800 and the kind of, the main thing that I teach, is how to build 277 00:15:30,800 --> 00:15:33,020 your audience and build your brand and actually grow a 278 00:15:33,020 --> 00:15:37,460 following, so that you're moving away from what feels like that 279 00:15:37,460 --> 00:15:40,660 constant chasing and needing to count the numbers. You're 280 00:15:40,660 --> 00:15:43,480 needing to do 50 connections, or 100 connections, or 10 or 281 00:15:43,480 --> 00:15:46,660 whatever it might be. And moving from the point of chasing, 282 00:15:46,660 --> 00:15:50,080 chasing, chasing to actually you built your position. You've got 283 00:15:50,140 --> 00:15:52,780 authority, you've got X number of followers, you've got 284 00:15:52,780 --> 00:15:55,840 fantastic content going out. You are positioned as the expert. 285 00:15:55,840 --> 00:15:58,600 Your position is the authority. And actually there's a shift 286 00:15:58,600 --> 00:16:01,560 then in the movement and the direction of energy, and 287 00:16:01,560 --> 00:16:04,260 actually people are coming to you, and that's the position 288 00:16:04,260 --> 00:16:07,080 that we work with with our clients, is, how can we build 289 00:16:07,080 --> 00:16:09,480 your position and build your authority so that when you do 290 00:16:09,480 --> 00:16:12,360 put out certain types of posts, certain types of messages, 291 00:16:12,360 --> 00:16:15,480 certain types of stories, the people that are ready to go and 292 00:16:15,480 --> 00:16:17,520 are ready to work with you, they're going to put their hand 293 00:16:17,520 --> 00:16:19,680 up, they're going to raise their hand, and then you have a follow 294 00:16:19,680 --> 00:16:22,880 up process And a follow up sequence in place. That means 295 00:16:22,880 --> 00:16:25,400 that you can best understand where they are, if they are 296 00:16:25,400 --> 00:16:27,680 going to be a good fit, and if they are ready to move forward 297 00:16:27,680 --> 00:16:29,300 with your product or service. 298 00:16:30,320 --> 00:16:32,960 Robert Plank: Oh, cool. And, I mean, you can imagine when Gary 299 00:16:32,960 --> 00:16:35,420 Vee makes a post. I mean, imagine all the, all the 300 00:16:35,420 --> 00:16:40,040 messages that come into him. I mean, even, even when I go and I 301 00:16:40,100 --> 00:16:43,180 like, like a Gary Vee, if it's like, a Facebook Live or a post 302 00:16:43,180 --> 00:16:48,880 like, I get other Gary V fans messaging me. So imagine what he 303 00:16:48,880 --> 00:16:51,640 gets being on the, like, the front end of that fire hose 304 00:16:51,640 --> 00:16:55,000 there. So, I mean, there's so many, so many questions and so 305 00:16:55,000 --> 00:16:57,940 many things I have to think about Instagram, but for me, 306 00:16:57,940 --> 00:17:00,660 just I keep thinking, like, well, it's like, sort of a 307 00:17:00,660 --> 00:17:03,660 science, isn't it? Like, there's like, a matter of, like, making 308 00:17:03,660 --> 00:17:06,600 use of all the features, and there's make like, you know, 309 00:17:06,600 --> 00:17:10,020 using all the feedback and responding to your messages. But 310 00:17:10,020 --> 00:17:12,960 then you've kind of alluded to a little bit, there's like, Well, 311 00:17:13,380 --> 00:17:16,620 what do you want this post to accomplish? And like, Who's Who 312 00:17:16,620 --> 00:17:19,080 is this post for? And I'm sure there's like, things like, you 313 00:17:19,080 --> 00:17:22,220 know, times a day in post. So I know that we're kind of getting 314 00:17:22,220 --> 00:17:25,400 sort of almost out of time. But can you speak to that a little 315 00:17:25,400 --> 00:17:28,460 bit as far as like, how much thinking and how much like 316 00:17:28,460 --> 00:17:33,740 science and proven, like proven things go into the strategy 317 00:17:33,740 --> 00:17:36,860 behind all this kind of posting and marketing here? Yeah, 318 00:17:36,860 --> 00:17:39,560 Jake Adam Davey: sure. So we, I've been doing this for four 319 00:17:39,560 --> 00:17:43,180 years, and I calculated recently, I think I've probably 320 00:17:43,180 --> 00:17:48,280 posted over 33,000 times on Instagram now across our various 321 00:17:48,280 --> 00:17:50,980 different channels. I mean, I've, I've got my personal 322 00:17:50,980 --> 00:17:55,240 channel, but there's been, I don't know, 3040, 50 accounts 323 00:17:55,240 --> 00:17:57,160 that we've had over the past four years that I've been 324 00:17:57,160 --> 00:18:00,760 testing different strategies with. And you know, some of them 325 00:18:00,760 --> 00:18:02,820 have disappeared. Some of them have gone on to go really, 326 00:18:02,820 --> 00:18:05,820 really well. Some of them we've worked with for a bit, and then 327 00:18:05,820 --> 00:18:08,820 we've moved them on or sold them. So there's been multiple, 328 00:18:08,820 --> 00:18:11,760 multiple testing, lots of testing that's been going on to 329 00:18:11,760 --> 00:18:16,140 get to this stage. And we found out a process that we use. It's 330 00:18:16,140 --> 00:18:19,920 what we use, and have used now for the past three years or so. 331 00:18:20,340 --> 00:18:23,180 We use it with our clients. It's called the rocket system, and 332 00:18:23,180 --> 00:18:26,840 it's a six step process that, if followed through each of those 333 00:18:26,840 --> 00:18:30,200 steps, it helps people build their brands, get, at a minimum, 334 00:18:30,200 --> 00:18:33,860 their first 10,000 followers on Instagram. Authentic followers, 335 00:18:33,860 --> 00:18:37,040 no bots, no automation, no paid followers, nothing like that. 336 00:18:37,280 --> 00:18:39,920 Real people that are actually going to engage. They're going 337 00:18:39,920 --> 00:18:42,760 to convert if you have an offer, or if you have a you know, if 338 00:18:42,760 --> 00:18:47,560 you want them to move people off the platform and monetize. So we 339 00:18:47,560 --> 00:18:53,080 have a very kind of step by step and laid out formula or roadmap, 340 00:18:53,080 --> 00:18:56,500 if you like, that that we use with every client that we work 341 00:18:56,500 --> 00:18:58,840 with, whether we do a managed service on their behalf, or 342 00:18:58,840 --> 00:19:01,800 whether we're teaching and educating people that want to do 343 00:19:01,800 --> 00:19:02,220 it on their 344 00:19:03,240 --> 00:19:05,280 Robert Plank: own. Fantastic. Well, the rocket system. So 345 00:19:05,280 --> 00:19:08,460 where can people find out about the rocket system? Is that, 346 00:19:08,520 --> 00:19:11,460 like, is there a downloadable do I have to get on a coaching 347 00:19:11,460 --> 00:19:14,400 call? Is there a product? How do we if they, if someone hears 348 00:19:14,400 --> 00:19:16,860 that and says, Okay, if I do these things, I can get to my 349 00:19:16,860 --> 00:19:20,300 10,000 followers, then what's the next step there? Yeah, 350 00:19:20,300 --> 00:19:22,880 Jake Adam Davey: sure. So they can what I would suggest, 351 00:19:22,880 --> 00:19:25,340 probably the easiest of this stage is to get a full walk 352 00:19:25,340 --> 00:19:30,500 through that process. They can check out the website. So the 353 00:19:30,500 --> 00:19:35,060 link, it's my name, so it's Jake Adam davey.com forward slash 354 00:19:35,240 --> 00:19:38,660 brand. Jake Adam davey.com forward slash brand, that'll 355 00:19:38,660 --> 00:19:41,380 take people through, and then you can get a full walkthrough 356 00:19:41,380 --> 00:19:45,700 of that process and the rocket system, and it's it. I mean, 357 00:19:45,820 --> 00:19:48,700 very, very simple, very, very straightforward. I'm happy to 358 00:19:48,880 --> 00:19:51,880 give a high level overview now of each and six steps, 359 00:19:53,500 --> 00:19:57,580 ultimately settlement. One is rebrands or branding or rebrand 360 00:19:57,580 --> 00:20:00,900 and identifying who your market is, who your. Speaking to and 361 00:20:01,020 --> 00:20:03,840 what your account is going to look like, then we're looking at 362 00:20:03,840 --> 00:20:07,860 optimizing your profile so when people do find you, and when 363 00:20:07,860 --> 00:20:10,080 they do come across you, they immediately are compelled to 364 00:20:10,080 --> 00:20:12,180 follow. They want to know more. They want to know how you can 365 00:20:12,180 --> 00:20:14,460 help them, and they want to know that you're the right person for 366 00:20:14,460 --> 00:20:16,860 them to follow, that they're going to get value from in one 367 00:20:16,860 --> 00:20:21,260 form or another. C is content strategy and how to create and 368 00:20:21,260 --> 00:20:24,740 share and distribute viral content, focused on content that 369 00:20:24,740 --> 00:20:27,920 adds value and it's useful, and it focuses on the audience, but 370 00:20:27,920 --> 00:20:30,560 not forgetting the distribution, which is the main thing that 371 00:20:30,560 --> 00:20:33,080 people forget. They get the content done, but then they 372 00:20:33,080 --> 00:20:35,840 don't know how to distribute it. And so that's a key element 373 00:20:35,840 --> 00:20:41,500 within within the letter C in the third step k, is kickstart 374 00:20:41,500 --> 00:20:44,260 your growth. So that's where we start engaging with 345, 375 00:20:44,800 --> 00:20:48,520 different growth strategies, some of them remarkable results. 376 00:20:48,760 --> 00:20:52,360 We're talking, you know, 10s of 1000s. Some of them 3040, 50,000 377 00:20:52,660 --> 00:20:56,500 followers overnight, with these, these steps, so very, very 378 00:20:56,500 --> 00:21:00,960 powerful in the letter k, e, then, is engaging your audience. 379 00:21:00,960 --> 00:21:03,180 So once these people have connected with you, how do you 380 00:21:03,180 --> 00:21:05,880 engage with them and interact with them so that they are 381 00:21:05,940 --> 00:21:09,360 likely to take action? Also, you can find out who's ready to take 382 00:21:09,360 --> 00:21:13,260 action, and then T is time to monetize, and that is the 383 00:21:13,260 --> 00:21:16,440 specific process that we use, step by step about how we've 384 00:21:16,440 --> 00:21:19,860 moved people off the platform and generated now, I think, over 385 00:21:19,860 --> 00:21:23,540 $1.8 million in sales just from this specific process alone. 386 00:21:24,440 --> 00:21:25,220 Nice, 387 00:21:25,340 --> 00:21:27,380 Robert Plank: and as you're listing those, I can imagine 388 00:21:27,380 --> 00:21:31,040 that maybe people out there, if they're ringing it, maybe they 389 00:21:31,040 --> 00:21:33,980 have two or three of these items and they're wondering why it's 390 00:21:33,980 --> 00:21:36,860 not working. It's because you don't have, you're not using 391 00:21:36,920 --> 00:21:40,180 every single step in the system. And it might even be a thing 392 00:21:40,180 --> 00:21:43,000 that you know, some things people maybe have figured out 393 00:21:43,000 --> 00:21:46,360 over time or trial and error, or common sense. But wouldn't it 394 00:21:46,360 --> 00:21:50,080 make a lot more sense if, like, say, if they're posting content 395 00:21:50,080 --> 00:21:53,140 in a certain way or at a certain time of day, if they went 396 00:21:53,140 --> 00:21:56,080 through your system and they said, Oh yeah, that that's why 397 00:21:56,080 --> 00:21:59,860 I'm hosting every Friday at 3pm or something like that. Like 398 00:21:59,860 --> 00:22:03,960 maybe even going through this. Going through this will maybe 399 00:22:03,960 --> 00:22:07,140 shed some light on why the things that they've been doing 400 00:22:07,200 --> 00:22:10,440 on accident are working. And then now they can have the 401 00:22:10,440 --> 00:22:12,420 complete picture. And maybe they're doing they're really 402 00:22:12,420 --> 00:22:14,940 well on these two or three buckets, these two or three, you 403 00:22:14,940 --> 00:22:17,760 know, letters of the rocket system. But they need to, you 404 00:22:17,760 --> 00:22:20,720 know, have a good first impression when someone first 405 00:22:20,720 --> 00:22:24,440 finds a profile, maybe they need to do the t the time to monetize 406 00:22:24,440 --> 00:22:28,520 and have this actually make money. That way. They can have 407 00:22:28,520 --> 00:22:31,460 an ad budget. That way. They can make it worthwhile. So Jake, 408 00:22:31,700 --> 00:22:37,820 Adam, davey.com, forward slash brand is the place to go and 409 00:22:37,820 --> 00:22:40,960 claim that and see if you're doing some or all the things on 410 00:22:40,960 --> 00:22:43,480 the right track, and just see how you can beef up your 411 00:22:43,480 --> 00:22:48,400 Instagram traffic, engagement, marketing, monetization, all of 412 00:22:48,400 --> 00:22:51,760 that fun stuff. And as we are wrapping up, winding down a 413 00:22:51,760 --> 00:22:55,240 little bit here, Jake, is there something that we all really 414 00:22:55,240 --> 00:22:58,420 need to focus on in Instagram right now, something that maybe 415 00:22:58,420 --> 00:23:03,240 is like untapped, not used so much, but if we in the secret 416 00:23:03,240 --> 00:23:07,080 club can use this thing on Instagram, then we'll be a step 417 00:23:07,080 --> 00:23:08,940 above everyone else. Anything come to mind? 418 00:23:09,600 --> 00:23:13,560 Jake Adam Davey: Yeah, that's a good question. I'm going to give 419 00:23:13,560 --> 00:23:16,680 two things. So the first, the first thing I'd say is that if 420 00:23:16,680 --> 00:23:19,260 you want any kind of traction on Instagram at the moment, 421 00:23:20,160 --> 00:23:22,880 organic, so without paid traffic, then you need to be 422 00:23:22,880 --> 00:23:27,860 looking at reels. You don't need to reinvent the reel, and 423 00:23:27,860 --> 00:23:30,080 apologies for the pun, but you don't need to. You know, there's 424 00:23:30,080 --> 00:23:33,080 so many people out there right now that are creating reels and 425 00:23:33,080 --> 00:23:36,560 short videos and such, which look fantastic. So take a look 426 00:23:36,560 --> 00:23:39,200 at people within your space. Take a look at, say, your market 427 00:23:39,200 --> 00:23:41,920 leaders, or people that are doing similar things to you, and 428 00:23:41,920 --> 00:23:45,640 get inspiration from them and start creating reels. I'd say, 429 00:23:45,940 --> 00:23:49,060 you know, a couple times a week, would be a recommendation. But 430 00:23:49,060 --> 00:23:51,400 the other thing I would, I would recommend as well, and this, 431 00:23:51,940 --> 00:23:55,600 this works on any platform. It really does. But if, even if 432 00:23:55,600 --> 00:23:58,060 people just want to start getting some traction and get 433 00:23:58,060 --> 00:24:01,140 some engagement with their their audience, what I would recommend 434 00:24:01,140 --> 00:24:03,720 is, if they're depending on the level that the people are at, if 435 00:24:03,720 --> 00:24:05,640 they're at the stage where they're using stories and 436 00:24:05,640 --> 00:24:08,520 comfortable with stories, putting out a story on a Friday, 437 00:24:08,640 --> 00:24:11,160 and then everybody that views that story, send them a direct 438 00:24:11,160 --> 00:24:14,100 message and just say, have a great weekend and hope to catch 439 00:24:14,100 --> 00:24:17,160 up next week, or something like that. Or if you're not at the 440 00:24:17,160 --> 00:24:19,560 stage of using stories, and you're sat there thinking, What 441 00:24:19,560 --> 00:24:22,460 on earth is a story, Jake, then don't even do that. Just go into 442 00:24:22,460 --> 00:24:25,160 the people that are following you and send them all a message. 443 00:24:25,220 --> 00:24:28,820 Send 30 of them a message and say, have a great weekend. And 444 00:24:29,420 --> 00:24:32,120 immediately, that will do wonders for the engagement. 445 00:24:32,120 --> 00:24:34,820 You'll get people messaging you back. Next time you post, it 446 00:24:34,820 --> 00:24:37,340 will double the amount of likes and comments that you get on 447 00:24:37,340 --> 00:24:40,300 your post. Because Instagram and Facebook see that you're 448 00:24:40,300 --> 00:24:43,240 connecting with people. It sees people responding, and it will 449 00:24:43,240 --> 00:24:44,620 show your content to more people. 450 00:24:45,580 --> 00:24:47,860 Robert Plank: I like that a lot, and so easy to do. I mean, works 451 00:24:47,860 --> 00:24:52,120 for any niche, any business, any account, post your story when 452 00:24:52,120 --> 00:24:54,280 people view it, send the message, saying, Have a great 453 00:24:54,280 --> 00:24:57,580 weekend, and the posting the story in general, I think that's 454 00:24:57,580 --> 00:25:00,540 fun to do anyway, because so many times you. You'll you'll 455 00:25:00,540 --> 00:25:04,320 post on Instagram or Facebook, and sometimes, you know, get 456 00:25:04,380 --> 00:25:08,160 1020 likes, and then you post a story and you get 300 views. And 457 00:25:08,160 --> 00:25:11,640 you're thinking, so I have all these frenemies, or who knows 458 00:25:11,640 --> 00:25:15,300 who, who are watching what I'm doing and maybe not liking and 459 00:25:15,300 --> 00:25:18,780 commenting. But then they see the story. Now they're busted. I 460 00:25:18,780 --> 00:25:21,920 send them a message. Now they're double busted. And then now, but 461 00:25:21,920 --> 00:25:24,920 then now, I stand out because I'm someone that sent the 462 00:25:24,920 --> 00:25:28,640 message and then, as you said, Instagram, see what their 463 00:25:28,640 --> 00:25:32,000 algorithm sees that well, this is, this is someone that number 464 00:25:32,000 --> 00:25:36,560 one goes and sends messages out, but then gets replies back and 465 00:25:36,560 --> 00:25:40,540 gets clicks and engagement back. I mean, so easy to do me. I 466 00:25:40,540 --> 00:25:43,420 mean, maybe a little time consuming, but it could, this 467 00:25:43,420 --> 00:25:47,020 could just be, like, a few minutes every day, or a few 468 00:25:47,020 --> 00:25:50,080 minutes on that Friday afternoon while you're, you know, chilling 469 00:25:50,080 --> 00:25:53,920 out watching TV or something. So still very doable. And it's, 470 00:25:53,920 --> 00:25:56,680 it's so easy to do that, so many people have not done it. So I 471 00:25:56,680 --> 00:26:00,520 love that tip. I will steal that. Jake Adam, davey.com, 472 00:26:01,120 --> 00:26:04,860 forward slash brand to find out about that rocket system. And 473 00:26:04,860 --> 00:26:07,440 thanks for stopping by Jake. And we'll see on Instagram. We'll 474 00:26:07,440 --> 00:26:10,680 see everyone else on Instagram, and we hope that people add you 475 00:26:10,680 --> 00:26:13,680 on Instagram as well. Any any final parting words before we 476 00:26:13,680 --> 00:26:14,160 say goodbye, 477 00:26:14,820 --> 00:26:17,160 Jake Adam Davey: I just want to say a massive thank you for 478 00:26:17,160 --> 00:26:21,500 inviting me on today. I know you're on episode like 760 odd, 479 00:26:21,500 --> 00:26:26,600 770 so this is really established, and I've enjoyed 480 00:26:26,600 --> 00:26:29,720 listening to previous episodes. It's a delight and a pleasure to 481 00:26:29,720 --> 00:26:32,360 be here. Just keep doing what you're doing. I'm getting a lot 482 00:26:32,360 --> 00:26:34,760 of value from it, and I know a lot of other people will be as 483 00:26:34,760 --> 00:26:35,780 well. So thanks very much. 484 00:26:36,680 --> 00:26:42,400 Robert Plank: Thank you. It's encouraging. Do you want to be a 485 00:26:42,400 --> 00:26:45,340 sponsor for the Robert plank show? Make sure to go right now 486 00:26:45,340 --> 00:26:50,440 to Robert plank.com forward slash, ask. Fill out the form 487 00:26:50,440 --> 00:26:53,140 and tell us how you'd like to sponsor the show. Thanks for 488 00:26:53,140 --> 00:26:53,680 listening. You.