1 00:00:00,180 --> 00:00:04,980 Unknown: 772, organic marketing, attract and scale your business 2 00:00:04,980 --> 00:00:09,240 to increase targeted traffic, lead flow and predictable income 3 00:00:09,540 --> 00:00:10,620 with Lloyd Yip, Hey, 4 00:00:15,840 --> 00:00:18,420 Robert Plank: everyone, and welcome back to the marketer of 5 00:00:18,420 --> 00:00:22,220 the day podcast. If you have ever thought to yourself, How 6 00:00:22,220 --> 00:00:26,660 the heck can I scale? Am I doing this entrepreneurship ship? I 7 00:00:26,660 --> 00:00:30,380 don't know, venture correctly? Can I get some help? Can I find 8 00:00:30,380 --> 00:00:34,700 out who has walked that path before me and done it right? 9 00:00:34,700 --> 00:00:38,060 Maybe I can pick out a few things of what to do, what not 10 00:00:38,060 --> 00:00:42,280 to do. We were 100,000% in the right place. We are here with 11 00:00:42,280 --> 00:00:46,600 Lloyd Yip, the founder and CEO of attract and scale, from 12 00:00:46,600 --> 00:00:51,100 attract and scale.com now Lloyd helps coaches, consultants, 13 00:00:51,160 --> 00:00:55,480 agency owners and other online entrepreneurs grow their 14 00:00:55,480 --> 00:00:58,180 business organically. Now, Lloyd has helped countless 15 00:00:58,180 --> 00:01:02,100 entrepreneurs leverage the power of organic marketing to hit 16 00:01:02,100 --> 00:01:05,880 multi six figure and seven figure revenues in a highly 17 00:01:05,880 --> 00:01:09,540 scalable and predictable way. So if getting off the merry go 18 00:01:09,540 --> 00:01:12,660 round the roller coaster, whatever metaphor you want to 19 00:01:12,660 --> 00:01:16,260 use, if you would like an end to the chaos, and just you would 20 00:01:16,260 --> 00:01:19,260 like things to be slightly easier moving forward, then 21 00:01:19,260 --> 00:01:22,760 Lloyd is the man of the hour, the person to talk to. Louie, 22 00:01:22,760 --> 00:01:23,660 glad to meet you. 23 00:01:24,319 --> 00:01:27,739 Lloyd Yip: Thank you so much for having me. I am super excited to 24 00:01:27,739 --> 00:01:31,579 share a bit more with the audience that has been following 25 00:01:31,579 --> 00:01:33,139 you for such a long time. Appreciate it 26 00:01:33,740 --> 00:01:35,480 Robert Plank: well, and I appreciate you. And I'm looking 27 00:01:35,480 --> 00:01:38,360 forward to sending some people your way and getting that them, 28 00:01:38,360 --> 00:01:41,500 them, them hooked, and giving them a taste of some of this 29 00:01:41,620 --> 00:01:45,280 attract in skill magic. So like, what do you have for us? What is 30 00:01:45,400 --> 00:01:48,820 on your mind? What's your secret sauce? Tell me some things. 31 00:01:49,239 --> 00:01:51,819 Lloyd Yip: Yeah, yeah. Well, you had said a second ago that my 32 00:01:51,819 --> 00:01:55,539 focus is on organic marketing. So I think the first topic that 33 00:01:55,539 --> 00:01:58,359 maybe we should even touch on is why organic marketing is 34 00:01:58,359 --> 00:02:00,699 important. Because everyone knows that there's really a lot 35 00:02:00,699 --> 00:02:03,539 of different ways that you can scale your business, paid ads. 36 00:02:03,539 --> 00:02:07,739 Organic, you really get so many different options. And a big 37 00:02:07,739 --> 00:02:11,099 part of being a successful entrepreneur, in my mind, is to 38 00:02:11,099 --> 00:02:15,479 understand what things to spend your time on, and what things to 39 00:02:15,479 --> 00:02:19,319 allow your attention to rest on, because you can't do everything 40 00:02:19,319 --> 00:02:22,279 at the same time. The reason why I think organic is really 41 00:02:22,279 --> 00:02:28,099 important, especially in 2021 is because there is a lot of 42 00:02:28,339 --> 00:02:31,459 additional risks that come about when you're leaning on things 43 00:02:31,459 --> 00:02:36,079 like paid and whether it be iOS, changing a lot of its rule set 44 00:02:36,079 --> 00:02:38,839 and making things harder to track, whether it be compliance 45 00:02:38,839 --> 00:02:42,399 issues causing A lot of people's accounts to shut down with 46 00:02:42,399 --> 00:02:45,939 Facebook, whether it be just more market saturation and 47 00:02:45,939 --> 00:02:49,419 competition, making your ad dollars achieve less than what 48 00:02:49,419 --> 00:02:54,399 it used to four or five years ago, to have an organic revenue 49 00:02:54,399 --> 00:02:57,399 source that is the foundation of your business, where whether or 50 00:02:57,399 --> 00:02:59,799 not your paid marketing is working, it'll Still just 51 00:02:59,799 --> 00:03:03,899 deliver you that 2050, $100,000 per month that'll keep you safe 52 00:03:03,959 --> 00:03:06,899 and allow you to have additional market marketing dollars to 53 00:03:06,899 --> 00:03:09,839 reinvest back into hiring or into paid ads, if that's what 54 00:03:09,839 --> 00:03:13,079 you want. It really does allow you a lot more flexibility, 55 00:03:13,079 --> 00:03:18,359 freedom and just safety in your biz. So to me, I think organic 56 00:03:18,419 --> 00:03:21,439 is a really, really important foundation that anyone has to 57 00:03:21,439 --> 00:03:24,859 have to make sure that their business is sustainable in 2021, 58 00:03:25,339 --> 00:03:27,079 and beyond. And the way 59 00:03:27,080 --> 00:03:29,480 Robert Plank: you describe it is, I'm thinking in terms of 60 00:03:29,480 --> 00:03:32,300 like, the like, the foundational income, the cushion, that kind 61 00:03:32,300 --> 00:03:35,840 of base, the level of income that comes in every month. So 62 00:03:35,840 --> 00:03:38,900 that way you can pay the bills, like you said, like have that 63 00:03:38,900 --> 00:03:44,680 kind of that safety to pay the employees and have a set amount 64 00:03:44,680 --> 00:03:47,800 of money, that kind of comes in automatically, without you 65 00:03:47,800 --> 00:03:50,500 having to do much, and you do more, and then you can grow 66 00:03:50,500 --> 00:03:52,660 that. And so just to make sure we're on the same page, when I 67 00:03:52,780 --> 00:03:56,320 don't think I've ever, like, looked up the definition of 68 00:03:56,320 --> 00:03:59,020 organic marketing, but just when someone mentions that to me, 69 00:03:59,020 --> 00:04:01,740 what comes to mind, to me are things like search engine 70 00:04:01,740 --> 00:04:05,160 optimization, like, you know, blog posting, putting up the 71 00:04:05,160 --> 00:04:10,200 content, getting ranked on search engines, and then some of 72 00:04:11,100 --> 00:04:14,160 ranking on like social platforms, like, you know, being 73 00:04:14,160 --> 00:04:16,680 consistent with like the Facebook, Instagram, Twitter 74 00:04:16,680 --> 00:04:19,920 posts. Are we on the right track here? Is that what you think of 75 00:04:19,980 --> 00:04:22,340 when you talk about organic marketing, or is there like a 76 00:04:22,340 --> 00:04:27,680 special, like specialty or specific area of organic that 77 00:04:27,740 --> 00:04:29,240 you really prefer the most? That's 78 00:04:29,840 --> 00:04:33,260 Lloyd Yip: a really good question, and I will define 79 00:04:33,260 --> 00:04:37,040 organic marketing as being essentially any marketing 80 00:04:37,040 --> 00:04:40,420 activities that doesn't require you to actually spend in order 81 00:04:40,420 --> 00:04:44,320 to achieve that traffic. So it's a bit of a catch all term, and 82 00:04:44,320 --> 00:04:46,720 that's also part of the reason why when people say organic 83 00:04:46,720 --> 00:04:49,360 marketing, they usually get a little bit confused, like, what 84 00:04:49,360 --> 00:04:51,640 do you actually mean when you say that? Because it does 85 00:04:51,640 --> 00:04:55,000 capture anything from having an organic YouTube channel that 86 00:04:55,000 --> 00:04:57,640 just grows and you're able to get clients from that, having a 87 00:04:57,640 --> 00:05:01,080 podcast, literally what you're doing. Doing right now is 88 00:05:01,080 --> 00:05:04,500 organic marketing, or on my end, being featured or guested on 89 00:05:04,500 --> 00:05:07,920 other podcasts, having a really active social media presence on 90 00:05:07,920 --> 00:05:11,160 LinkedIn or Facebook, SEO, these are all aspects of organic 91 00:05:11,160 --> 00:05:14,640 marketing, and for me, I do specialize a bit more on the 92 00:05:14,640 --> 00:05:19,680 social aspect. I think that SEO and some of those other longer 93 00:05:19,680 --> 00:05:22,400 tail strategies do work. But the reason why I think social is 94 00:05:22,400 --> 00:05:26,180 really good is because it's much easier to growth hack social 95 00:05:26,180 --> 00:05:29,180 media marketing, because there's already an existing community 96 00:05:29,300 --> 00:05:32,000 that if you understand how to mess around on each of these 97 00:05:32,000 --> 00:05:35,300 respective platforms, you can actually happen to quite easily. 98 00:05:35,480 --> 00:05:40,100 So that's really what I can focus on today. That being said, 99 00:05:40,220 --> 00:05:42,700 I say that there's a lot of flexibility. I don't want anyone 100 00:05:42,700 --> 00:05:44,980 to go and immediately start thinking, all right, I'm gonna 101 00:05:44,980 --> 00:05:47,620 start a YouTube channel and a Tiktok and an Instagram and a 102 00:05:47,620 --> 00:05:50,080 Facebook when you're having none of those things right now, 103 00:05:50,080 --> 00:05:52,480 because if you try to bite off more than you can chew, what 104 00:05:52,480 --> 00:05:55,540 typically ends up happening is that nothing is effectively 105 00:05:55,540 --> 00:05:58,540 done. So there needs to be a focus in the beginning, but then 106 00:05:58,540 --> 00:06:02,940 eventually going multi channel can be super, super profitable 107 00:06:03,120 --> 00:06:04,740 for someone who is doing in the right way. 108 00:06:05,520 --> 00:06:07,740 Robert Plank: And the way you describe that, it makes me like, 109 00:06:07,740 --> 00:06:10,920 imagine my imagination. There's like the decision to make 110 00:06:10,920 --> 00:06:14,940 between going a mile wide and an inch deep right getting 111 00:06:14,940 --> 00:06:17,400 registered on all these different platforms and only 112 00:06:17,400 --> 00:06:22,580 having time to maybe post once a month, versus going a mile deep, 113 00:06:22,580 --> 00:06:25,880 instead, where you put all your effort into Facebook and maybe 114 00:06:25,880 --> 00:06:29,420 some on Instagram, and then, if there are other platforms, maybe 115 00:06:29,480 --> 00:06:32,600 visit them every now and then. But that, that's the way that it 116 00:06:32,600 --> 00:06:35,960 seems to make the most sense. Because I just It drives me 117 00:06:35,960 --> 00:06:39,200 crazy when someone says, I need to, you need to get on these 30 118 00:06:39,200 --> 00:06:41,800 platforms and set it all up. So when you if you posted one 119 00:06:41,800 --> 00:06:44,680 place, it puts it all on the other and I think that seems 120 00:06:44,680 --> 00:06:49,540 like quite, quite a mess. And then when, like, you mentioned a 121 00:06:49,540 --> 00:06:51,700 moment ago about how, like, there's like, some kind of, 122 00:06:51,700 --> 00:06:55,480 like, crazy things you could do of just like, going nuts on on 123 00:06:55,480 --> 00:06:59,020 one or two platforms, and there's been some, I guess 124 00:06:59,020 --> 00:07:00,900 they're outside the box strategies, but they're 125 00:07:00,900 --> 00:07:03,600 strategies, but they're so simple, right? Like, for 126 00:07:03,600 --> 00:07:08,220 example, things like on on Facebook, if someone engages 127 00:07:08,220 --> 00:07:11,580 with a post and like, a group or a page or something, just the 128 00:07:11,580 --> 00:07:16,320 little strategy of sending them a direct message, or things like 129 00:07:16,320 --> 00:07:20,040 that. Or, you know, on social there's kind of that concept of, 130 00:07:20,100 --> 00:07:22,940 it's really easy to just pump out the content and keep posting 131 00:07:22,940 --> 00:07:26,000 links every day, and then no one engages with those, and then it 132 00:07:26,000 --> 00:07:30,080 trains the algorithm to not show that because you're posting all 133 00:07:30,140 --> 00:07:34,700 all the stuff that no one's even clicking on, versus maybe doing 134 00:07:34,700 --> 00:07:39,320 more embedded images, videos, things like that. So that makes 135 00:07:39,320 --> 00:07:44,740 a lot of sense to me to really understands one or two channels, 136 00:07:44,860 --> 00:07:48,160 and then maybe get to the dominating the world later, 137 00:07:48,160 --> 00:07:51,100 versus, like you said, setting up little, itty bitty accounts. 138 00:07:51,100 --> 00:07:55,300 And so what is maybe your favorite platform, and what 139 00:07:55,300 --> 00:07:59,260 kinds of things do you like to do that maybe are untapped by a 140 00:07:59,260 --> 00:08:01,140 lot of other business owners out there? 141 00:08:01,860 --> 00:08:04,500 Lloyd Yip: That's that's a really good question, and what 142 00:08:04,500 --> 00:08:08,880 you had said a second ago, those are very absolute observations 143 00:08:08,880 --> 00:08:13,560 there. There is a level of success that you're going to 144 00:08:13,560 --> 00:08:17,940 attain by going deep and attaining that real depth with 145 00:08:17,940 --> 00:08:20,900 your community that can only be achieved if you actually spend 146 00:08:20,900 --> 00:08:25,520 enough effort in that particular channel, so going a mile wide 147 00:08:25,520 --> 00:08:28,100 and just going super shallow isn't going to actually get you 148 00:08:28,100 --> 00:08:31,220 the raving fans and the tribe that will actually buy the way 149 00:08:31,220 --> 00:08:33,800 that you can if you even just focused on one channel and went 150 00:08:33,800 --> 00:08:37,160 really deep. And that's actually why I don't necessarily believe 151 00:08:37,280 --> 00:08:39,920 that there is one channel that works better than anything else. 152 00:08:40,220 --> 00:08:43,000 I do have a channel that I rely on more than anyone than 153 00:08:43,000 --> 00:08:45,820 anything else, but I have clients that, because their 154 00:08:45,820 --> 00:08:48,640 audience is different than mine, I typically don't even recommend 155 00:08:48,700 --> 00:08:51,220 them to go on certain channels. For example, if you're going 156 00:08:51,220 --> 00:08:56,740 after fitness coaches, people who are like coaching other 157 00:08:57,280 --> 00:09:00,360 people how they can improve their health, Instagram makes a 158 00:09:00,360 --> 00:09:03,960 lot of sense. You can argue that it's probably the most effective 159 00:09:03,960 --> 00:09:06,480 channel for that specific niche. And then there are other 160 00:09:06,480 --> 00:09:09,120 channels as well that could be really impactful. Facebook could 161 00:09:09,120 --> 00:09:12,240 be really impactful. Tiktok could be really impactful. But 162 00:09:12,240 --> 00:09:15,780 if you had to rank for that particular audience, it's pretty 163 00:09:15,780 --> 00:09:18,720 clear that Instagram would come out on top, whereas if, let's 164 00:09:18,720 --> 00:09:24,260 say you're going after CEOs of SaaS companies. Well, LinkedIn 165 00:09:24,260 --> 00:09:27,380 probably makes the most sense there. And then Facebook is 166 00:09:27,380 --> 00:09:29,600 pretty good too. But if you have to pick one over the other, 167 00:09:29,600 --> 00:09:32,600 you're probably going to spend your time on LinkedIn. The way 168 00:09:32,600 --> 00:09:36,380 in which I perceive channels, and how I determine if they're a 169 00:09:36,380 --> 00:09:39,080 good or a bad fit is that they really have to be able to do a 170 00:09:39,080 --> 00:09:42,160 couple things. First and foremost, there needs to be an 171 00:09:42,160 --> 00:09:45,400 ability for me to communicate with my audience content that 172 00:09:45,400 --> 00:09:48,160 can make a difference, make an impact for them, because that's 173 00:09:48,160 --> 00:09:51,400 how we can generate inbound leads, right? And that's pretty 174 00:09:51,400 --> 00:09:54,280 standard. But the thing that I think people often forget about 175 00:09:54,280 --> 00:09:58,780 when it comes to organic is that organic isn't just content, and 176 00:09:58,780 --> 00:10:01,620 in fact, if all we did. Was create content and then assume 177 00:10:01,620 --> 00:10:04,620 that people are just going to knock on our doorsteps, and 178 00:10:04,620 --> 00:10:08,220 that's going to be the majority of our demos and sales calls. 179 00:10:08,460 --> 00:10:12,420 We're going to be playing a very long, painful game, because 90% 180 00:10:12,780 --> 00:10:15,660 of people who listen to content, even if they love it, they never 181 00:10:15,660 --> 00:10:19,380 take the proactive means of DMing you and starting a 182 00:10:19,380 --> 00:10:22,520 conversation with you and requesting a demo. Most of the 183 00:10:22,520 --> 00:10:26,240 time, it is proactive on the entrepreneur side, where we're 184 00:10:26,240 --> 00:10:29,060 starting the conversation and we're trying to get them into a 185 00:10:29,060 --> 00:10:31,820 sales call, or whatever your next step in the call to action 186 00:10:31,820 --> 00:10:36,320 is. So to me, a content channel and a social platform that works 187 00:10:36,320 --> 00:10:38,900 really well organically, not only allows you to share amazing 188 00:10:38,900 --> 00:10:41,500 content, but it also allows you to have that direct messaging 189 00:10:41,500 --> 00:10:43,840 feature? And you said earlier, something that people often 190 00:10:43,840 --> 00:10:47,260 forget is, hey, just DM someone who content commented on your 191 00:10:47,260 --> 00:10:51,520 post. Well, whether it be Facebook or Instagram or Tiktok 192 00:10:51,520 --> 00:10:54,520 or even Reddit, I've generated clients from posting on Reddit 193 00:10:54,520 --> 00:10:58,540 and then DMing them if there is like a feature that allows you 194 00:10:58,540 --> 00:11:02,340 to have that call, that direct line of sight into a 195 00:11:02,340 --> 00:11:06,600 conversation with a prospect. It really, really does help. To me, 196 00:11:06,840 --> 00:11:10,320 the analogy is like, let's say you're a single person and 197 00:11:10,320 --> 00:11:13,320 you're trying to find a hot date for the weekend. You could just, 198 00:11:13,320 --> 00:11:16,020 you know, sit on your hands and assume that because you're a 199 00:11:16,020 --> 00:11:18,780 good looking person, people are going to come to you. But let's 200 00:11:18,780 --> 00:11:21,200 be real. That doesn't happen all the time. That's inbound 201 00:11:21,200 --> 00:11:24,140 marketing. Inbound marketers are too passive, whereas if you go 202 00:11:24,140 --> 00:11:26,660 strictly outbound as well, that's like the door to door 203 00:11:26,660 --> 00:11:30,440 knocking person, right? That's the guy that hits up every 100 204 00:11:30,440 --> 00:11:33,740 girl that he sees in the bar, and he'll get rejected by 97 of 205 00:11:33,740 --> 00:11:35,840 them, but then he'll get a couple of dates, because he's 206 00:11:35,840 --> 00:11:39,080 just like super volume driven, ideally organic marketing at its 207 00:11:39,080 --> 00:11:41,980 best, combines best of both worlds, right? You have the 208 00:11:41,980 --> 00:11:44,860 willingness to approach but you're also intelligent enough 209 00:11:44,860 --> 00:11:47,560 that if that's all you do, that's pretty inefficient. Let's 210 00:11:47,560 --> 00:11:50,860 put ourselves in a position where people will, on occasion, 211 00:11:50,860 --> 00:11:53,980 come to us, and if they don't, they're still going to be quite 212 00:11:53,980 --> 00:11:55,840 receptive to us going up to them and saying, 213 00:11:56,860 --> 00:11:59,080 Robert Plank: Hi, nice. And so what I'm getting from this 214 00:11:59,080 --> 00:12:03,180 answer here is that there are a lot of things that we don't see 215 00:12:03,240 --> 00:12:05,880 happening, right? You see someone with a huge following, 216 00:12:06,000 --> 00:12:09,180 and you don't see the the proactive measures that they're 217 00:12:09,180 --> 00:12:11,580 taking, and some of these analogies that we're talking 218 00:12:11,580 --> 00:12:15,180 about, I mean, it's reminding me of like the steps that that you 219 00:12:15,180 --> 00:12:18,960 might take if you are a nine to fiver and if you're looking for 220 00:12:18,960 --> 00:12:22,220 a job, right in this day and age, if you just post your 221 00:12:22,220 --> 00:12:25,520 resume on LinkedIn, post on a job site and say, Oh, I'm going 222 00:12:25,520 --> 00:12:28,040 to sit back and wait for it to roll in. Well, you might be 223 00:12:28,040 --> 00:12:30,920 waiting a long time you have to go and apply places. And even, 224 00:12:30,980 --> 00:12:34,220 you know, like you mentioned dating, I mean, maybe, like, 225 00:12:34,340 --> 00:12:38,360 seven, eight years ago, I went on one dating sites and, like, 226 00:12:38,360 --> 00:12:40,640 you know, read all kinds of articles and did all kinds of 227 00:12:40,640 --> 00:12:44,200 research, and it felt a lot like search engine optimization, 228 00:12:44,260 --> 00:12:47,500 right? You'd have your profile, you'd have your photo, and 229 00:12:47,500 --> 00:12:50,260 certain things that you would do, you would want to put 230 00:12:50,260 --> 00:12:52,840 certain things on your profile depending on what you wanted, 231 00:12:52,840 --> 00:12:55,780 and leave other things off. There was, like, the putting in 232 00:12:55,780 --> 00:12:59,200 just the right keywords. There was going and circling back 233 00:12:59,200 --> 00:13:03,240 later, and then like, refining things and updating it for all 234 00:13:03,240 --> 00:13:05,700 kinds of reasons, right, trying out new things, but also 235 00:13:05,940 --> 00:13:10,560 appeasing the gods of that platform, that you're the kind 236 00:13:10,560 --> 00:13:14,220 of person that logs in and updates things. And then there 237 00:13:14,220 --> 00:13:17,280 was the outbound as well, of like saying, Well, what's let me 238 00:13:17,280 --> 00:13:20,240 do some searches and let me figure out what girls I do want 239 00:13:20,240 --> 00:13:22,580 to talk to, and which ones I don't want to and send out 240 00:13:22,580 --> 00:13:24,980 messages and just try out different things. And I felt 241 00:13:24,980 --> 00:13:28,520 like there were so many parallels to, I mean, that 242 00:13:28,520 --> 00:13:32,840 you're getting traffic to your websites, dating, finding a job, 243 00:13:32,840 --> 00:13:35,420 it's like there's a lot of things that there's like, kind 244 00:13:35,420 --> 00:13:39,860 of like, fundamental rules that seem to always or mostly apply, 245 00:13:40,040 --> 00:13:43,000 and then, depending on a specific platform, like, there's 246 00:13:43,180 --> 00:13:46,660 there's like separate, like, if you like, go down one more step 247 00:13:46,660 --> 00:13:49,780 in the hierarchy, there's like certain things that only apply 248 00:13:49,780 --> 00:13:52,660 to, like LinkedIn or Pinterest. But there's a lot of just like 249 00:13:52,780 --> 00:13:55,720 things that apply like, all across the board. And so do you 250 00:13:55,720 --> 00:14:00,040 see people like, just, like, missing out on things that would 251 00:14:00,040 --> 00:14:02,940 be really easy to fix. I mean, like you mentioned, there's, 252 00:14:02,940 --> 00:14:07,200 there's that mistake of posting so much content, and then that's 253 00:14:07,200 --> 00:14:09,600 kind of all they they're doing, and they're not DMing. But is 254 00:14:09,600 --> 00:14:13,080 there something that maybe, like we all need to be sitting up and 255 00:14:13,080 --> 00:14:15,900 paying attention to, especially these days on with some of this 256 00:14:15,900 --> 00:14:16,800 organic marketing? 257 00:14:17,760 --> 00:14:19,800 Lloyd Yip: Yeah. And you know what I'll do better? I'll give 258 00:14:19,800 --> 00:14:23,660 you a couple things that people tend to make mistakes on. And 259 00:14:23,900 --> 00:14:28,820 I'll even set the context of when people typically make these 260 00:14:28,820 --> 00:14:31,640 mistakes. Because depending on where you are in your journey of 261 00:14:31,640 --> 00:14:34,340 scaling your business, there is like a different type of most 262 00:14:34,340 --> 00:14:37,460 common mistake, so to speak. So of course, if you're just in the 263 00:14:37,460 --> 00:14:39,860 beginning, the most common mistake is probably just not 264 00:14:39,860 --> 00:14:44,380 doing it, not sharing content, not doing the DMS. Of course, 265 00:14:44,440 --> 00:14:46,660 there is a right way to do it and there's a wrong way to do 266 00:14:46,660 --> 00:14:49,480 it, but you can't optimize to make it better if you're not 267 00:14:49,480 --> 00:14:52,720 even doing it to begin with. And I don't want anyone to get 268 00:14:52,720 --> 00:14:56,440 analysis by paralysis or overthink, doing something is 269 00:14:56,440 --> 00:14:58,900 better than doing nothing, even if what you're doing isn't fully 270 00:14:58,900 --> 00:15:02,640 optimized. Of course. Course, once you are doing it, can you 271 00:15:02,640 --> 00:15:05,280 think about, okay, what's the most strategic way in which I 272 00:15:05,280 --> 00:15:09,420 can create awesome content that creates resonance, and what's 273 00:15:09,420 --> 00:15:13,740 the most effective way to do DMing and outbound messaging so 274 00:15:13,740 --> 00:15:17,340 that it's not spammy and it's not overly cringy, because 275 00:15:17,340 --> 00:15:20,600 there's a lot of people that are probably losing out on that too. 276 00:15:21,020 --> 00:15:26,060 But once you get past those couple initial starting steps, 277 00:15:26,060 --> 00:15:29,120 right? And even if all you did was those things, you could 278 00:15:29,120 --> 00:15:31,940 probably build a multi, five figure per month business. I 279 00:15:31,940 --> 00:15:34,880 know a lot of my clients followed those exact same steps 280 00:15:34,880 --> 00:15:38,900 and got to 20 30k that's how I got to 20 30k and it's not very 281 00:15:38,900 --> 00:15:41,380 sophisticated, right? Because all you need is to have maybe a 282 00:15:41,380 --> 00:15:43,780 little bit of automation, a little bit of content and a 283 00:15:43,780 --> 00:15:47,380 little bit of elbow grease. You can get there. However, the 284 00:15:47,440 --> 00:15:50,920 mistake that people make at the next stage, maybe they're at 285 00:15:50,920 --> 00:15:56,080 like a 3040, even 50k per month mark, is that they are still 286 00:15:56,080 --> 00:16:00,960 running what is a fundamentally inefficient sales funnel. And 287 00:16:00,960 --> 00:16:03,960 there's really two reasons why this could be and this is the 288 00:16:03,960 --> 00:16:06,720 mistake that I want everyone to be able to take away from this 289 00:16:06,720 --> 00:16:11,880 conversation at that level. Either one, the sales cycles are 290 00:16:11,880 --> 00:16:16,440 really, really long because your content is, at the moment, only 291 00:16:16,440 --> 00:16:18,960 used for top of the funnel awareness. So when you think 292 00:16:18,960 --> 00:16:21,140 about selling something high ticket, right? Let's say it's a 293 00:16:21,140 --> 00:16:24,560 couple $1,000 the reality is, at the point where someone comes 294 00:16:24,560 --> 00:16:28,760 into your funnel, they're still too cold to be willing to buy 295 00:16:28,760 --> 00:16:32,420 your product or even jump on a sales call. So if we were to 296 00:16:32,420 --> 00:16:35,300 somehow manage to get them on a sales call right in the early 297 00:16:35,300 --> 00:16:39,140 parts of their buying journey, the fact is, they're still so 298 00:16:39,140 --> 00:16:41,740 much of a stranger to us that it's going to be a very long 299 00:16:41,740 --> 00:16:44,320 sales cycle, and there's going to be a ton of resistance. They 300 00:16:44,320 --> 00:16:49,060 just don't know us that well, right? So what we need to do is 301 00:16:49,060 --> 00:16:51,880 not only use content for the purpose of getting people into 302 00:16:51,880 --> 00:16:54,100 our funnel and gaining awareness. We need to be 303 00:16:54,100 --> 00:16:56,620 utilizing content to indoctrinate people and build 304 00:16:56,620 --> 00:17:00,720 the trust. There is this statistic that I saw where it 305 00:17:00,720 --> 00:17:04,500 often takes up to seven hours of people kind of mulling over your 306 00:17:04,500 --> 00:17:07,920 content before they're really willing to take a true look at 307 00:17:07,920 --> 00:17:11,520 evaluating so instead of doing all of that mulling over on a 308 00:17:11,520 --> 00:17:14,760 sales call and spending way too much time, why don't you just 309 00:17:14,760 --> 00:17:17,640 utilize content so that even after someone enters their 310 00:17:17,640 --> 00:17:20,220 funnel, you're hitting them with more content, more webinars. 311 00:17:20,220 --> 00:17:22,940 Maybe you have a Facebook group that's a community. Maybe you 312 00:17:22,940 --> 00:17:25,580 have a podcast, and they listen to a couple of episodes of your 313 00:17:25,580 --> 00:17:28,760 podcast all before they get into a sales call. And that way, by 314 00:17:28,760 --> 00:17:31,520 the time they're in the sales call, they're already ready to 315 00:17:31,520 --> 00:17:35,540 buy. So that is a huge, huge aspect of scaling organic that 316 00:17:35,540 --> 00:17:38,480 most people don't miss. Uh, don't think about it's utilizing 317 00:17:38,480 --> 00:17:41,020 content in a way to actually shorten the sales cycle, not 318 00:17:41,020 --> 00:17:43,720 just getting the lead at the top of the funnel, but then the 319 00:17:43,720 --> 00:17:49,180 second aspect of scaling organic is eventually you can't be the 320 00:17:49,180 --> 00:17:54,280 person responsible for managing your appointment setting and 321 00:17:54,280 --> 00:17:57,940 content creation and even closing, because at some point 322 00:17:58,480 --> 00:18:01,080 you are going to bottleneck. Right? Whether it be, oh, man, 323 00:18:01,080 --> 00:18:03,720 you know what, like, I don't have enough time to write this 324 00:18:03,780 --> 00:18:06,300 content, or, man, I'm spending too much time the DM trying to 325 00:18:06,300 --> 00:18:09,000 book meetings, or I'm spending too much time doing sales calls. 326 00:18:09,180 --> 00:18:11,820 And the thing is, these could be potentially very good problems 327 00:18:11,820 --> 00:18:13,860 to have, right? Because you might only have these problems 328 00:18:13,860 --> 00:18:16,080 if you do have a lot of sales calls, or if you do have a lot 329 00:18:16,080 --> 00:18:18,840 of people DMing you, or if you do have a lot of people asking 330 00:18:18,840 --> 00:18:22,160 for more and more and more content, but at some point, if 331 00:18:22,220 --> 00:18:26,120 those are your main revenue generating activities, and 332 00:18:26,120 --> 00:18:28,760 you're throttling on those activities because you're still 333 00:18:28,760 --> 00:18:32,600 responsible for all of them, it's not going to allow you to 334 00:18:32,600 --> 00:18:35,840 scale. So what I've done for myself, and also what I 335 00:18:35,840 --> 00:18:39,140 recommend my clients to do at that 50k to 100k per month level 336 00:18:39,200 --> 00:18:41,800 is, let's start offloading things that, frankly, don't need 337 00:18:41,800 --> 00:18:44,860 to be a CEO, activity meeting setting and appointment booking 338 00:18:44,860 --> 00:18:48,220 in email or the DMS. It's an important skill, but it doesn't 339 00:18:48,220 --> 00:18:50,920 need to be you clothing. Same thing, it doesn't need to be you 340 00:18:50,920 --> 00:18:54,160 in long run. And yes, content and copywriting is really hard 341 00:18:54,160 --> 00:18:56,440 to offload, because your voice is your voice. But there's a way 342 00:18:56,440 --> 00:18:58,960 that you can learn how to repurpose your content in a very 343 00:18:58,960 --> 00:19:01,260 effective and efficient way. There's a way that you can get 344 00:19:01,260 --> 00:19:04,800 other copywriters who are just as good as you, who can reflect 345 00:19:04,800 --> 00:19:08,220 your voice and manage not just content creation, but content 346 00:19:08,220 --> 00:19:12,180 distribution and and traffic hacking. There's a lot of things 347 00:19:12,180 --> 00:19:14,940 that you can eventually offload which will enable your organic 348 00:19:14,940 --> 00:19:17,640 system to actually run itself. And then you can just kind of 349 00:19:17,640 --> 00:19:21,140 sit back and allow your employees and allow your team 350 00:19:21,140 --> 00:19:24,800 and some of your automations to really close people from all the 351 00:19:24,800 --> 00:19:27,140 way through right generating lead, all the way to closing 352 00:19:27,140 --> 00:19:30,380 that lead into a revenue and paying client eventually that 353 00:19:30,380 --> 00:19:32,900 doesn't need to be you at all. And that's how you can truly put 354 00:19:32,900 --> 00:19:35,600 organic marketing onto autopilot. And that's, to me, 355 00:19:35,600 --> 00:19:38,360 what I think is really important about organic at the highest 356 00:19:38,359 --> 00:19:42,039 Robert Plank: level. And I think the what you described there is 357 00:19:42,159 --> 00:19:45,639 it's really like the dream that I think a lot of people maybe 358 00:19:45,639 --> 00:19:49,059 have forgotten that they were at one point heading towards. And 359 00:19:49,059 --> 00:19:51,519 it's really easy to get caught up in the in the day to day, and 360 00:19:51,519 --> 00:19:56,919 the minutiae, the technicalities and I mean, what a cool idea of 361 00:19:56,919 --> 00:20:02,039 having having your business that. Uh, markets you and like 362 00:20:02,039 --> 00:20:04,859 this thing you're selling, the service you're providing. And 363 00:20:04,859 --> 00:20:08,699 then when you feel like going in and injecting your own 364 00:20:08,699 --> 00:20:12,119 uniqueness, you can when you when you feel like appearing on 365 00:20:12,119 --> 00:20:15,899 the podcast and having fun, you can do what's fun, but then the 366 00:20:15,899 --> 00:20:19,079 things that are more like work, like the writing, the content, 367 00:20:19,079 --> 00:20:22,159 the closing, the sales, like you said, the appointment setting, 368 00:20:22,279 --> 00:20:25,759 all of that. I mean the way that you describe it, it seems silly 369 00:20:26,119 --> 00:20:28,699 for for you, for you as the business owner, to be even 370 00:20:28,699 --> 00:20:31,519 thinking about that. It should just happen. And I think that 371 00:20:31,519 --> 00:20:35,779 we've all fallen into that, like we mentioned earlier, about that 372 00:20:35,779 --> 00:20:40,179 idea of like, going a mile wide and an inch deep with your with 373 00:20:40,179 --> 00:20:43,779 your like social platforms, it's easy to do that with your tasks 374 00:20:43,779 --> 00:20:46,299 as well, right, to just be like the jack of all trades, and 375 00:20:46,299 --> 00:20:50,379 then, well, maybe you can, maybe you can squeeze in 3% of your 376 00:20:50,379 --> 00:20:54,219 time on a podcast appearance. Maybe you can squeeze 2% of your 377 00:20:54,219 --> 00:20:58,779 time of thinking of new YouTube video ideas. Well, what it would 378 00:20:58,779 --> 00:21:03,779 make a lot more sensitive 90% of your time was being on video or 379 00:21:03,779 --> 00:21:06,659 being on podcast interviews. It seems like that's a way to just 380 00:21:06,659 --> 00:21:11,339 like, get the energy back, get the focus back and and I mean, 381 00:21:11,339 --> 00:21:14,099 this has been on my mind quite a bit lately. Lloyd is just that 382 00:21:14,099 --> 00:21:17,579 whole idea of having the team do it, but then keeping your own 383 00:21:17,579 --> 00:21:20,279 uniqueness and things like, maybe have them look back at 384 00:21:20,279 --> 00:21:23,479 your old content, or maybe you go and make quick edits. And, I 385 00:21:23,479 --> 00:21:26,839 mean, I'm sure, just like you, you look at these people that do 386 00:21:26,839 --> 00:21:31,099 a really great job at like, all the content marketing. Like, I 387 00:21:31,099 --> 00:21:33,679 hate mentioning Grant Cardone, because it's just a cliche. But 388 00:21:33,679 --> 00:21:36,679 like, you see him doing like a show every day, like a live 389 00:21:36,679 --> 00:21:40,239 stream, but then there'll be a LinkedIn post that's, you know, 390 00:21:40,239 --> 00:21:44,739 10 pages, and he didn't write that. He just was on video, on 391 00:21:44,739 --> 00:21:47,979 camera, someone who probably watched hundreds of hours of his 392 00:21:47,979 --> 00:21:51,579 content, watched the live stream that day, picked out a few 393 00:21:51,579 --> 00:21:54,939 ideas, made it sound like him, refined it a lot. I mean, that 394 00:21:54,939 --> 00:21:58,419 seems like quite the quite the goal for a lot of people to 395 00:21:58,419 --> 00:22:01,799 achieve, and it makes a lot of sense. So, so where do you come 396 00:22:01,799 --> 00:22:04,559 in? I mean, we've thrown a lot of ideas about things that 397 00:22:04,559 --> 00:22:08,759 people should be thinking about and doing, so if they have been 398 00:22:09,179 --> 00:22:11,399 taking some of these actions that we're talking about, like 399 00:22:11,399 --> 00:22:14,039 you said, doing something is better than doing nothing, at 400 00:22:14,039 --> 00:22:18,059 least, then you have some raw materials to then, like, amplify 401 00:22:18,059 --> 00:22:22,099 what you're doing. Where does attract and skill come in here. 402 00:22:22,099 --> 00:22:26,479 Where should people be stuck at in order to need you? And how 403 00:22:26,539 --> 00:22:29,479 can you get people unstuck? Yeah, 404 00:22:29,540 --> 00:22:31,760 Lloyd Yip: thank you for you know, asking me that Robert and 405 00:22:32,180 --> 00:22:36,920 the reality is, we help clients from all different stages. Like 406 00:22:36,920 --> 00:22:40,280 yesterday, I was interviewing a couple clients in my program and 407 00:22:40,280 --> 00:22:42,700 my mastermind, and they've all already, like, surpassed 100k 408 00:22:43,120 --> 00:22:45,760 per month mark, but I still have some clients that are pretty 409 00:22:45,760 --> 00:22:48,820 early on. So I can give you the entire life cycle of the 410 00:22:48,820 --> 00:22:52,060 problems that we solve at the earliest stage, the problems 411 00:22:52,060 --> 00:22:54,700 that we help clients solve is even just channel selection. 412 00:22:55,000 --> 00:22:58,360 They don't know what channel to use, and this is the hard 413 00:22:58,360 --> 00:23:03,720 problem, right? And it's funny, like podcasts are simultaneously 414 00:23:03,720 --> 00:23:05,940 the best thing that's ever happened to marketers, because 415 00:23:05,940 --> 00:23:08,400 you learn so much for free, but it's also the worst thing, 416 00:23:08,400 --> 00:23:11,400 because now people know too much, and it's like 417 00:23:11,400 --> 00:23:14,100 overwhelming. They don't know what to do. A big part of what 418 00:23:14,100 --> 00:23:18,660 my team and I do does is we help people to learn how to parse 419 00:23:18,660 --> 00:23:21,440 information and ignore the stuff that, frankly, wouldn't be the 420 00:23:21,440 --> 00:23:24,680 biggest needle mover. And that includes, like, Okay, this is 421 00:23:24,680 --> 00:23:26,960 the audience that I really should be going after with laser 422 00:23:26,960 --> 00:23:29,960 in and also, this is a channel that makes sense for me. Let's 423 00:23:29,960 --> 00:23:32,600 ignore everything else until we get to a level that we can 424 00:23:32,600 --> 00:23:35,660 justify spending additional resources on that extra channel, 425 00:23:35,780 --> 00:23:38,420 right? And that's always the earliest stages channel 426 00:23:38,420 --> 00:23:42,340 selection. And then, of course, single channel strategy, once 427 00:23:42,340 --> 00:23:45,520 you are, let's say, deciding on LinkedIn or Instagram or 428 00:23:45,520 --> 00:23:47,860 Facebook, how do you actually use it? Because it's not as 429 00:23:47,860 --> 00:23:49,720 though you can just say, All right, I'm going to make an 430 00:23:49,720 --> 00:23:52,480 Instagram account, and it just starts to work and generate 431 00:23:52,480 --> 00:23:55,180 clients. There's a really specific way in which each of 432 00:23:55,180 --> 00:23:57,940 these platforms behave and they're different. There's a way 433 00:23:57,940 --> 00:24:00,460 in which you can actually do outbound or content marketing or 434 00:24:00,460 --> 00:24:02,620 community building that's different across all these 435 00:24:02,620 --> 00:24:05,760 channels. All these channels. So how do you actually go and 436 00:24:05,760 --> 00:24:08,880 execute and monetize each of these channels so that you're 437 00:24:08,880 --> 00:24:12,180 not just getting ignored on your DMS or posting content that no 438 00:24:12,180 --> 00:24:15,840 one actually cares about, right? And then once you can actually 439 00:24:15,840 --> 00:24:19,620 learn how to solve a single channel, and you can do this in 440 00:24:19,620 --> 00:24:23,060 what, at the time will still be kind of a manual way. Eventually 441 00:24:23,060 --> 00:24:25,700 you want to start automating and delegating things, because if 442 00:24:25,700 --> 00:24:28,160 you can learn how to automate and delegate, it allows you to 443 00:24:28,160 --> 00:24:31,640 go multi channel. So this simultaneously removes you as a 444 00:24:31,640 --> 00:24:34,640 CEO from that particular channel, which will free up a 445 00:24:34,640 --> 00:24:36,980 ton of time. It's going to actually make your sales process 446 00:24:36,980 --> 00:24:39,560 more efficient. You're going to generate more leads, more 447 00:24:39,560 --> 00:24:42,280 interest, more sales, and with that additional time, you can 448 00:24:42,280 --> 00:24:44,800 start building projects on other channels, which will then 449 00:24:44,980 --> 00:24:48,880 multiply your business horizontally, right? So we work 450 00:24:48,880 --> 00:24:51,400 with clients at each and every single one of these stages. 451 00:24:51,400 --> 00:24:53,740 Whether it be okay, I got to hire a sales team because we 452 00:24:53,740 --> 00:24:56,200 have a ton of leads coming in from LinkedIn and Facebook. We 453 00:24:56,200 --> 00:24:58,240 don't know how to deal with them. That's a problem that I 454 00:24:58,240 --> 00:25:01,320 could potentially help someone solve. 12, but then all the way 455 00:25:01,320 --> 00:25:03,900 down to All right, we just need to figure out our channel. All 456 00:25:03,900 --> 00:25:06,600 right, it's Facebook, okay. How do we make Facebook groups work? 457 00:25:06,840 --> 00:25:11,040 How do we make Facebook DMing work? How do we make outbound 458 00:25:11,040 --> 00:25:14,580 messaging on Facebook work? So those are different problems, 459 00:25:14,580 --> 00:25:18,660 but just within the general life cycle of making organic 460 00:25:18,660 --> 00:25:22,580 marketing work at scale, wherever you are, we can be of 461 00:25:22,580 --> 00:25:26,480 service. So that is, you know, more or less what it is that 462 00:25:26,480 --> 00:25:30,920 we're trying to help our clients with, and hopefully this was, 463 00:25:30,920 --> 00:25:34,340 like, an educational and informative, you know, couple 464 00:25:34,820 --> 00:25:37,880 couple minutes, people listening to me. There we 465 00:25:37,880 --> 00:25:39,920 Robert Plank: Yeah, and you really, you said, a lot of 466 00:25:39,920 --> 00:25:43,900 context there, as far as, like, I mean, people right now are 467 00:25:44,020 --> 00:25:46,660 listening to the podcast or watching it, and it's like, 468 00:25:46,660 --> 00:25:48,940 well, well, why are you doing that? Well, you're doing that 469 00:25:48,940 --> 00:25:51,400 because you're looking to move your business forward and solve 470 00:25:51,400 --> 00:25:55,420 some problems. But it's really easy to maybe go off on the 471 00:25:55,420 --> 00:26:00,660 wrong track or or maybe, like, be solving the wrong problem or 472 00:26:00,660 --> 00:26:03,120 not knowing what problem that you're solving right? It's 473 00:26:03,120 --> 00:26:05,400 really, I mean, there's only so much time in the day, and it's 474 00:26:05,400 --> 00:26:08,700 easy to replicate your mistakes. It's easy to say, like, well, I 475 00:26:08,700 --> 00:26:11,280 need to be marketing on Instagram. Well, why is that? 476 00:26:11,340 --> 00:26:15,900 Are you doing the right thing? Are you putting in enough juice 477 00:26:15,900 --> 00:26:18,360 in there? Are you doing too much of it yourself, and you're not 478 00:26:18,360 --> 00:26:21,380 hiring people to do it for you? I mean, it's really easy to get 479 00:26:21,380 --> 00:26:24,200 completely overwhelmed. But like you said, like people are 480 00:26:24,200 --> 00:26:26,960 listening to a podcast, and especially on this topic, 481 00:26:27,260 --> 00:26:29,840 because they're looking to be pointed somewhat in the right 482 00:26:29,840 --> 00:26:33,440 direction, but it's not going to be like, exactly personalized 483 00:26:33,440 --> 00:26:36,920 for them. So this is a good way right now, if people are 484 00:26:36,920 --> 00:26:42,040 listening to kind of get get an idea of the landscape, and kind 485 00:26:42,040 --> 00:26:45,640 of know what they should do to start. But as far as actually 486 00:26:45,700 --> 00:26:49,780 getting somewhere, getting on a path to a goal, they need to be 487 00:26:50,020 --> 00:26:52,840 maybe taking the next step. They need to be talking to you. But 488 00:26:52,840 --> 00:26:55,360 it's always good to kind of sample the menu right, get a 489 00:26:55,360 --> 00:26:58,120 little bit of a taste. And that's what this is. And so if 490 00:26:58,120 --> 00:27:02,040 people say, Well, okay, a lot of this makes sense. I know that I 491 00:27:02,040 --> 00:27:07,080 need to be taking my organic traffic seriously this year, and 492 00:27:07,080 --> 00:27:09,720 that there are, there's so many things that I should be 493 00:27:09,720 --> 00:27:13,140 ignoring, like 95% of what's out there should not be doing. But 494 00:27:13,140 --> 00:27:16,560 there's 5% of something that, if I just get a handle on these 495 00:27:16,560 --> 00:27:20,340 handful of tasks, that I can really kind of have the snowball 496 00:27:20,340 --> 00:27:23,120 effect that you described, where if things work, then you can 497 00:27:23,180 --> 00:27:26,720 hire someone to run things, and then that way, that makes money, 498 00:27:26,720 --> 00:27:29,720 and then you can hire someone to go and move over onto this 499 00:27:29,720 --> 00:27:32,720 platform, and that makes money, and then that way, it frees up 500 00:27:32,900 --> 00:27:35,900 time and money in the budget to maybe automate some things. So 501 00:27:35,900 --> 00:27:39,200 it kind of gets better and better. So for things to be kind 502 00:27:39,200 --> 00:27:44,260 of on this upward spiral, where should they go, and how do they 503 00:27:44,380 --> 00:27:47,020 get some of this personalization? How do they get 504 00:27:47,020 --> 00:27:50,440 you on a call, or I hope someone on your team right, because 505 00:27:50,500 --> 00:27:53,620 they're talking about delegating and all that. So how do they how 506 00:27:53,620 --> 00:27:57,640 does talk to someone from a track in scale and figure out if 507 00:27:57,640 --> 00:28:00,300 what you provide is right for them? And some next steps here? 508 00:28:00,900 --> 00:28:01,620 Yeah, 509 00:28:01,740 --> 00:28:03,420 Lloyd Yip: thank you for allowing me to share a bit more 510 00:28:03,420 --> 00:28:06,420 about my my business, Robert, and there's a couple of 511 00:28:06,420 --> 00:28:10,560 different ways. The first way, actually, is just filling out 512 00:28:10,560 --> 00:28:13,860 this online quiz that I've built, and it will actually tell 513 00:28:13,860 --> 00:28:18,180 you where you are in terms of your organic growth. Are you 514 00:28:18,180 --> 00:28:21,560 still very early on, where you don't have much sophistication 515 00:28:21,560 --> 00:28:24,260 built up, where you're still doing everything yourself, or 516 00:28:24,260 --> 00:28:26,240 are you someone who's already built out a team and you're 517 00:28:26,240 --> 00:28:29,060 doing multi channel marketing and et cetera, et cetera. But 518 00:28:29,060 --> 00:28:31,880 the cool thing about this quiz is it'll actually just ask you a 519 00:28:31,880 --> 00:28:34,820 couple questions, you can finish it in literally a few minutes, 520 00:28:35,060 --> 00:28:39,080 and it'll give you a customized report. And that's why I think 521 00:28:39,080 --> 00:28:41,980 this is a really interesting asset, because it's fully unique 522 00:28:41,980 --> 00:28:44,980 and tailored to you based off of where you are in your business, 523 00:28:44,980 --> 00:28:47,500 and it's going to give you recommendations which are 524 00:28:47,560 --> 00:28:50,740 actually relevant to your business, instead of just giving 525 00:28:50,740 --> 00:28:53,560 you some sort of can generic one off strategy. That's what I'm 526 00:28:53,560 --> 00:28:55,660 always about, like, it's the reason why I do one on one 527 00:28:55,660 --> 00:28:58,000 coaching for the most part, and it's a reason why whenever I 528 00:28:58,000 --> 00:29:00,420 create content, I try to contextualize it so that it's 529 00:29:00,480 --> 00:29:03,420 relevant to you, and the fact that your business is unique, 530 00:29:03,420 --> 00:29:06,540 like a fingerprint. So if you want to go check that out, it'll 531 00:29:06,540 --> 00:29:09,300 give you a very, very educational and interesting 532 00:29:09,300 --> 00:29:13,200 report. And if you actually just want to talk to me or my team 533 00:29:13,200 --> 00:29:17,220 directly, you can do that as well. I will provide a link so 534 00:29:17,220 --> 00:29:21,440 that you guys can book a call directly through Robert's page 535 00:29:21,440 --> 00:29:25,940 links, and if you just want you know an additional asset, maybe 536 00:29:26,480 --> 00:29:29,660 check out a really, really dense piece of content that'll give 537 00:29:29,660 --> 00:29:33,140 you more on the actual technical side of organic marketing. 538 00:29:33,260 --> 00:29:35,660 Obviously, today it was a bit more high level. I didn't go 539 00:29:35,660 --> 00:29:38,240 into the specific tools that I use. I didn't go into the copy 540 00:29:38,240 --> 00:29:40,900 that I write, the campaigns that I have, how I've set up some 541 00:29:40,900 --> 00:29:44,620 automations and systems. I do have an half an hour webinar 542 00:29:44,680 --> 00:29:48,400 that goes super deep into just technical, organic marketing. 543 00:29:48,640 --> 00:29:51,100 And if you're just a nerd like me and you just want to learn 544 00:29:51,100 --> 00:29:53,920 about the actual day to day stuff, you can also check that 545 00:29:53,920 --> 00:29:56,440 out. So there's a lot of different options, but for sure, 546 00:29:56,440 --> 00:29:59,560 join my community. I have a community of 3500 people on 547 00:29:59,560 --> 00:30:02,640 Facebook. Facebook, other marketers, SaaS, founders, 548 00:30:02,640 --> 00:30:05,760 agency owners, coaches, consultants, online business 549 00:30:05,940 --> 00:30:09,060 owners. And we are always just geeking out about organic 550 00:30:09,060 --> 00:30:11,880 marketing. I do interviews. There master classes, 551 00:30:11,880 --> 00:30:14,340 everything's for free. So if you want to check that out and just 552 00:30:14,340 --> 00:30:17,460 be in our community, please do I'll send you the link there as 553 00:30:17,460 --> 00:30:20,780 well. And that's pretty much it. People have many options they 554 00:30:20,780 --> 00:30:23,720 can choose from as to how they want to stay engaged. Totally up 555 00:30:23,720 --> 00:30:25,520 to them. Fantastic. 556 00:30:25,520 --> 00:30:27,200 Robert Plank: And that's just how the world is right now. 557 00:30:27,200 --> 00:30:30,560 Right used to be, you would turn on the TV and there might be 558 00:30:30,740 --> 00:30:33,320 maybe, like, 20 or 30 channels, and you would flip through and 559 00:30:33,320 --> 00:30:35,960 maybe find something, but you were stuck with what was on 560 00:30:35,960 --> 00:30:38,420 right then and there, and if you missed it, you missed it. But 561 00:30:38,420 --> 00:30:41,380 nowadays, there's on demand, there's there's Netflix, there's 562 00:30:41,380 --> 00:30:44,200 Hulu, and the same, I think, is true on the internet and in 563 00:30:44,200 --> 00:30:46,480 business, there's so many choices out there so that you 564 00:30:46,480 --> 00:30:51,040 can get dialed into exactly what you want, when you want it, and 565 00:30:51,220 --> 00:30:54,520 so lots of different choices. But like we've been saying, it's 566 00:30:54,520 --> 00:30:58,360 also easy to get lost in the shuffle, so it's important that 567 00:30:58,360 --> 00:31:02,460 people take action right now and and decide, well, do you want to 568 00:31:02,460 --> 00:31:05,160 watch that half an hour webinar? Do you want to take that quiz? 569 00:31:05,160 --> 00:31:08,460 And so, like you said, Lloyd, we will be, we'll have the links to 570 00:31:08,460 --> 00:31:11,940 that, but just in case someone happens to be, like, listening 571 00:31:11,940 --> 00:31:14,700 on the phone or on a walk or in their car or something, is there 572 00:31:14,760 --> 00:31:17,820 a quick link we can drop just in case they can't get to those 573 00:31:17,820 --> 00:31:19,320 links? Yeah, 574 00:31:19,319 --> 00:31:22,579 Lloyd Yip: I'm glad that you asked. So the link to the quiz 575 00:31:22,819 --> 00:31:27,319 is attract and scale.com/organic so really, really simple, 576 00:31:27,319 --> 00:31:30,379 attract and scale is spelt the way that you would assume it's 577 00:31:30,379 --> 00:31:33,679 spelled. And so is organic. That is the slug. So attract and 578 00:31:33,679 --> 00:31:36,979 scale.com/organic, and that will bring you to the quiz. 579 00:31:37,399 --> 00:31:40,459 Everything else, a little bit of a longer URL, so I'll make sure 580 00:31:40,459 --> 00:31:42,799 that that's in the show notes, and people can consume that up 581 00:31:42,799 --> 00:31:43,539 there. It at their time. 582 00:31:44,680 --> 00:31:46,540 Robert Plank: Well, fantastic. So attract and scale.com/organic 583 00:31:48,040 --> 00:31:50,980 and one thing, as we're wrapping up winding down, is it's always 584 00:31:50,980 --> 00:31:53,440 good to have those kind of, those reminders about of the 585 00:31:53,440 --> 00:31:56,980 basics and kind of seeing what you've built and hearing about 586 00:31:56,980 --> 00:31:59,560 your thought process. Here there's that reminder of that, 587 00:31:59,560 --> 00:32:02,400 like people are at different levels of awareness, right? 588 00:32:02,400 --> 00:32:04,800 That's like you mentioned things about, like, long funnels. And 589 00:32:04,800 --> 00:32:08,880 sometimes people are just researching, just dipping their 590 00:32:08,880 --> 00:32:12,000 toe in the water. And sometimes things like the podcast, or you 591 00:32:12,000 --> 00:32:15,120 talk about high level strategies are good, or sometimes even 592 00:32:15,300 --> 00:32:19,140 taking the quiz is good to figure out what to focus on. And 593 00:32:19,140 --> 00:32:21,260 then you said, like, then there's things like, if I just 594 00:32:21,260 --> 00:32:24,140 want to know the nuts and bolts, the technical details, then 595 00:32:24,140 --> 00:32:26,900 there's things like a half an hour webinar. So I think even 596 00:32:26,900 --> 00:32:31,220 just that alone, of seeing how you work it, I think even just 597 00:32:31,220 --> 00:32:34,580 that is helpful, because it's easy to get stuck and say, well, 598 00:32:34,580 --> 00:32:37,400 organic content, that sounds good. But like, what are we 599 00:32:37,400 --> 00:32:40,720 even, you know, blog about, make videos about. And even just just 600 00:32:40,720 --> 00:32:43,960 that concept alone, that there are some people that they don't 601 00:32:43,960 --> 00:32:46,720 even know they have a problem. There are some people that they 602 00:32:46,720 --> 00:32:49,900 know that they want to solve this, but they're not sure about 603 00:32:49,900 --> 00:32:52,540 solutions. Maybe they know what the solution but they need to be 604 00:32:52,540 --> 00:32:54,760 convinced about your solution. Maybe they know about your 605 00:32:54,760 --> 00:32:57,100 solution, but there's like something technical, or they 606 00:32:57,100 --> 00:32:59,620 have, like something really specific. Well, if we think them 607 00:32:59,620 --> 00:33:02,940 in those terms, there's, like, unlimited ideas for content 608 00:33:02,940 --> 00:33:05,640 unlimited it is for social posting, because there are 609 00:33:05,640 --> 00:33:09,600 different people at different levels of hurt. And like you've 610 00:33:09,600 --> 00:33:12,540 been mentioning, is that by having organic content, we can 611 00:33:12,540 --> 00:33:15,900 really, kind of optimize our time. Because it's really 612 00:33:15,900 --> 00:33:18,960 tempting to say, I'll take a phone call with anyone, right? 613 00:33:18,960 --> 00:33:22,040 I'll one on one, sell anyone. And you might talk to 100 people 614 00:33:22,040 --> 00:33:25,160 and you're talking to all the wrong people, but if you have a 615 00:33:25,160 --> 00:33:28,160 funnel, if you have traffic, you have to have organic content. 616 00:33:28,340 --> 00:33:31,640 You can take those 100 people and maybe narrow down the three 617 00:33:31,640 --> 00:33:35,780 or four people worth talking to, who automatically get to know 618 00:33:35,780 --> 00:33:38,660 you better, and it kind of tees up things for you. And I mean, 619 00:33:38,660 --> 00:33:41,140 you only have to take three calls then, and they're really 620 00:33:41,140 --> 00:33:44,140 easy, and they're all ready to go. And, like you said, then 621 00:33:44,140 --> 00:33:47,440 eventually hire someone else to do all that. So a lot of the 622 00:33:47,440 --> 00:33:50,140 work is being done for you. So you out there in podcast land, 623 00:33:50,140 --> 00:33:53,080 if you want more of the work to be done for you, if you want 624 00:33:53,080 --> 00:33:56,020 things to be easier, grow faster, more strategic, just 625 00:33:56,140 --> 00:33:59,080 less of a headache in general, go to attract and 626 00:33:59,080 --> 00:34:03,720 scale.com/organic. To take that quiz, we see we will see you 627 00:34:03,720 --> 00:34:07,140 there, and as we say goodbye right now, Lloyd, as we wrap up 628 00:34:07,140 --> 00:34:10,440 wind down is, are there any lasting thoughts that you want 629 00:34:10,440 --> 00:34:14,520 to share with us? Any final like one or two sentences that if we 630 00:34:14,580 --> 00:34:17,760 if that really stuck with us, that would be so helpful to us 631 00:34:17,760 --> 00:34:20,660 in our businesses? Anything come to mind? One or two sentences of 632 00:34:20,660 --> 00:34:22,820 some parting words, yeah, 633 00:34:22,880 --> 00:34:27,260 Lloyd Yip: for sure. And I will say this, I have been on the 634 00:34:27,260 --> 00:34:32,900 podcast binge for years, even before I became a real 635 00:34:32,900 --> 00:34:36,260 entrepreneur, I listening to different podcasts, Pat Flynn's, 636 00:34:36,260 --> 00:34:39,440 like everyone's podcast I've been listening to for five, if 637 00:34:39,440 --> 00:34:42,220 not more years before I had ever started my business, and the 638 00:34:42,220 --> 00:34:45,640 reason why is because I was just a chronic content consumer, but 639 00:34:45,640 --> 00:34:49,240 I didn't implement so regardless of which podcaster you're 640 00:34:49,240 --> 00:34:52,900 listening to or which episode you're listening to, actively 641 00:34:52,900 --> 00:34:55,960 implement right? Because I was referencing this earlier, the 642 00:34:55,960 --> 00:34:58,540 biggest danger of podcasts is that it allows people to feel 643 00:34:58,540 --> 00:35:01,260 like they're being productive and. Even though they're not 644 00:35:01,260 --> 00:35:03,420 right, just listening to a podcast doesn't really mean 645 00:35:03,420 --> 00:35:05,760 anything unless you go and apply the things that you're learning. 646 00:35:05,760 --> 00:35:08,160 It doesn't need to be the stuff that I'm teaching necessarily. 647 00:35:08,160 --> 00:35:11,700 Either it can be someone else's but go and actually listen to a 648 00:35:11,700 --> 00:35:16,080 podcast and then apply that same day or the day after, make usage 649 00:35:16,080 --> 00:35:18,000 of the content and the information that you're 650 00:35:18,000 --> 00:35:20,180 learning, because otherwise it's just information that will 651 00:35:20,180 --> 00:35:23,720 eventually disappear into thin air, right? So that's what I 652 00:35:23,720 --> 00:35:27,260 have to say. Seize the moment, trust the process, execute, 653 00:35:27,440 --> 00:35:30,860 implement, because that's what actually generates results at 654 00:35:30,860 --> 00:35:31,400 the end of the 655 00:35:34,880 --> 00:35:37,460 Robert Plank: day, please subscribe, rate and review our 656 00:35:37,460 --> 00:35:41,980 show at marketer of the day.com/itunes, and like us on 657 00:35:41,980 --> 00:35:46,060 Facebook, at marketer of the date.com/facebook, you.