1 00:00:00,000 --> 00:00:04,680 announcer: Marketer of the day. Episode, 773 master your weight, 2 00:00:04,740 --> 00:00:08,340 fitness and health in 12 weeks with health and wellness expert 3 00:00:08,340 --> 00:00:09,360 Richard fast. Hey 4 00:00:14,280 --> 00:00:16,200 Robert Plank: everyone, and welcome back to the marketer of 5 00:00:16,200 --> 00:00:20,100 the day podcast. We are here with Richard fast, a student of 6 00:00:20,100 --> 00:00:23,540 human behavior for over 35 years. We are going to talk 7 00:00:23,540 --> 00:00:28,580 today about how to design and master your ideal lifestyle, how 8 00:00:28,580 --> 00:00:31,820 to not just lose the weight, but keep it off, how to maximize 9 00:00:31,820 --> 00:00:36,260 your health and how to win that, that never ending war with your 10 00:00:36,260 --> 00:00:38,060 own mind. Richard, glad to be talking to you. 11 00:00:38,480 --> 00:00:41,620 Unknown: Robert, thank you for having me, man. So 12 00:00:41,620 --> 00:00:44,440 Robert Plank: I mean, what's up? What is your passion these days? 13 00:00:44,440 --> 00:00:47,020 What has you excited these last six to 12 months? 14 00:00:47,800 --> 00:00:52,720 Richard Fast: Well, I would have to say that it's, you know, even 15 00:00:52,720 --> 00:00:57,700 more than that, if I've been a student of trying to unravel the 16 00:00:57,700 --> 00:01:02,580 riddle of human behavior for 35 years, and that, to me, is, is 17 00:01:02,580 --> 00:01:06,000 just an endlessly fascinating topic. And I find, of course, 18 00:01:06,000 --> 00:01:09,420 you can apply to anything, and I've written a variety of books 19 00:01:09,420 --> 00:01:12,660 on different things, but my latest passion, Robert, is 20 00:01:12,660 --> 00:01:18,300 really focusing on on our health. Now that you know I'm, 21 00:01:19,260 --> 00:01:23,720 you know, getting into my 60s, it becomes high priority. So 22 00:01:23,900 --> 00:01:26,720 that's really my focus right now. How do we maximize our 23 00:01:26,720 --> 00:01:31,520 health? Because, you know, it just seems like when we enter 24 00:01:31,520 --> 00:01:37,520 the world of fitness and health, it's just this bizarre world of 25 00:01:37,520 --> 00:01:41,200 contradictions and mass confusion. And you know, Robert, 26 00:01:41,200 --> 00:01:47,440 I spend hours reading research papers and things like that. I 27 00:01:47,440 --> 00:01:52,720 can sort through it, but I wonder, like I empathize with 28 00:01:52,720 --> 00:01:55,960 the average person, how do you how do you untangle all this 29 00:01:55,960 --> 00:01:58,480 stuff one day, this is the thing to do. The next day, that's the 30 00:01:58,480 --> 00:02:00,900 thing to do. And everybody's contradicting. And these are 31 00:02:00,900 --> 00:02:04,320 science people. So how in the hell do you make sense of it 32 00:02:04,320 --> 00:02:07,680 all? So that's, that's kind of what I'm thinking. Okay, you 33 00:02:07,680 --> 00:02:10,440 know what we somebody needs to unravel this and really help 34 00:02:10,440 --> 00:02:14,160 somebody. You know how to navigate this? Because what is 35 00:02:14,160 --> 00:02:18,180 the most important thing that we have? It's our health. Yeah, 36 00:02:18,240 --> 00:02:21,920 Robert Plank: without it, you're dead. And and I can relate to, I 37 00:02:21,920 --> 00:02:25,040 can relate to so much of that, because it seems like there's 38 00:02:25,040 --> 00:02:28,100 maybe, like, there's like, four or five buckets, right? There's 39 00:02:28,100 --> 00:02:31,040 like the common sense bucket that says things like, well, 40 00:02:31,040 --> 00:02:35,720 drink water instead of soda, don't eat fast food, take a walk 41 00:02:35,720 --> 00:02:38,660 every day, do all the simple things, which that alone is hard 42 00:02:38,660 --> 00:02:41,140 to do. And then there, but there's also, like, you see 43 00:02:41,140 --> 00:02:44,080 people that, like you said, the science always changes, like, 44 00:02:44,140 --> 00:02:46,420 eggs are good for you and then eggs are bad for you and they're 45 00:02:46,420 --> 00:02:50,200 good for you again. And then you see people doing, like, the the 46 00:02:50,200 --> 00:02:53,380 keto diet and the intermittent fasting, and they'll lose, like, 47 00:02:53,380 --> 00:02:57,400 100 pounds, and they'll say, all I did was I just shaped, I began 48 00:02:57,400 --> 00:03:00,480 eating just in this window. And it's like, like you said, like 49 00:03:00,480 --> 00:03:05,160 it's a fire hose of information, and it seems like it seems like 50 00:03:05,160 --> 00:03:09,720 we're always falling behind. It's just a mess of a confusion 51 00:03:09,720 --> 00:03:12,900 of where to even begin. So where do we begin with all all this 52 00:03:12,900 --> 00:03:17,580 new information every single day? Where do we begin to to fix 53 00:03:17,580 --> 00:03:19,320 our health and make it the best it can be? 54 00:03:20,340 --> 00:03:26,960 Unknown: Yeah, there is a wonderful question. Um, okay, so 55 00:03:27,620 --> 00:03:36,020 what I, what I really, what I really focus on is, if we look 56 00:03:36,020 --> 00:03:39,080 at that, if we look at that weight and health industry, 57 00:03:39,440 --> 00:03:42,760 okay, everyone's selling a diet, everybody's, you know, pushing 58 00:03:42,760 --> 00:03:45,820 latest exercise contraption and stuff like that. But those, to 59 00:03:45,820 --> 00:03:53,140 me, are effects, the real cause of overweight, the real cause of 60 00:03:53,200 --> 00:03:57,520 poor health, or maybe we can't get ourselves to exercise. It 61 00:03:57,520 --> 00:04:00,660 really goes it's actually quite simple, but it's much deeper 62 00:04:00,660 --> 00:04:06,660 than what what all the fluff is. For example, let me begin by 63 00:04:06,660 --> 00:04:14,100 saying this exercise is completely unnatural. It is. It 64 00:04:14,100 --> 00:04:17,640 goes against the very grains, the very programming of 65 00:04:17,640 --> 00:04:23,360 survival. For example, could you imagine a line or a zebra or 66 00:04:23,420 --> 00:04:26,540 kangaroo, or anybody just saying, Well, I think I'm going 67 00:04:26,540 --> 00:04:30,440 to go for a run today. Well, that would be ludicrous. It 68 00:04:30,440 --> 00:04:33,740 would be equivalent to US taking our savings and just burning it 69 00:04:33,740 --> 00:04:37,700 for the hell of it. So we have to understand that there's a 70 00:04:37,700 --> 00:04:41,920 difference between physical activity and exercise. Exercise 71 00:04:41,920 --> 00:04:46,600 is deliberate physical activity. It happens because of survival. 72 00:04:46,900 --> 00:04:50,620 So here we find ourselves in this paradoxical world where we 73 00:04:50,620 --> 00:04:54,040 don't have to do shit, and we can have all the nutrients we 74 00:04:54,040 --> 00:04:58,660 want, and therein lies a real problem. So people say, Why am I 75 00:04:58,660 --> 00:05:00,960 lazy? Am i What's wrong with. Me, why can't I get off the 76 00:05:00,960 --> 00:05:04,560 coach? Hey, listen, you're programmed. You are programmed 77 00:05:04,560 --> 00:05:07,920 not to get off the coach. So in other words, in order to 78 00:05:07,920 --> 00:05:11,520 actually begin to exercise, you have to, you have to understand 79 00:05:11,520 --> 00:05:14,100 what's going on there and what you need to do in order to get 80 00:05:14,100 --> 00:05:18,420 yourself to exercise. And I want to say that if exercise is 81 00:05:18,420 --> 00:05:21,980 something you hate to do, it's not going to be a benefit. It's 82 00:05:21,980 --> 00:05:24,560 going to be worse, because now you're stressed out about it. 83 00:05:24,800 --> 00:05:28,820 But what I do is I take people through a process whereby you 84 00:05:28,820 --> 00:05:32,600 can learn to actually enjoy it. In fact, you must enjoy it. And 85 00:05:32,600 --> 00:05:35,300 I can say that, and I'm sure Robert, you can relate to this, 86 00:05:35,300 --> 00:05:39,620 that when I first started exercising years ago, I hated 87 00:05:39,620 --> 00:05:43,420 it, but eventually I learned to completely, in fact, it's my 88 00:05:43,420 --> 00:05:46,840 favorite time of the day, and I'm not unique. Millions of 89 00:05:46,840 --> 00:05:51,400 people do exercise, and those people have have bridged that 90 00:05:51,400 --> 00:05:55,000 gap, so they've gotten over their their natural instincts 91 00:05:55,000 --> 00:05:58,000 not to exercise. And of course, we can go the same route with 92 00:05:58,000 --> 00:06:02,880 weight. When people say, you know, I mean, I maybe I can take 93 00:06:02,880 --> 00:06:06,660 a pill to help me, you know, to overcome my my hunger cravings, 94 00:06:06,660 --> 00:06:10,380 and say, well, listen, that is a perfectly natural, healthy body. 95 00:06:10,380 --> 00:06:14,460 Your body is supposed to hoard. We've been programmed to hoard 96 00:06:14,460 --> 00:06:16,920 calories, to conserve it, because we don't know when our 97 00:06:16,920 --> 00:06:19,860 next meal is coming from. Once again, we find ourselves in this 98 00:06:19,860 --> 00:06:25,460 paradoxical world. So I so what I really focus on is helping 99 00:06:25,460 --> 00:06:30,800 people to to understand what is really going on. Because, you 100 00:06:30,800 --> 00:06:34,520 know, when people think, gee, I can't I can't seem to control 101 00:06:34,520 --> 00:06:39,500 myself. Well, that's because 95% of what drives us happens below 102 00:06:39,500 --> 00:06:42,700 our conscious awareness. So if we don't understand these 103 00:06:42,700 --> 00:06:46,840 drivers, and we horse around with one nonsensical diet after 104 00:06:46,840 --> 00:06:51,040 another, they all work. But the thing is, that's just the that's 105 00:06:51,040 --> 00:06:55,000 fluff. Whether the diet you follow doesn't it is irrelevant. 106 00:06:55,000 --> 00:06:56,800 You've got to get your head straight. You've got to 107 00:06:56,800 --> 00:07:00,120 understand what's really going on. And when you do, you have, 108 00:07:00,120 --> 00:07:01,920 you have what I call mastery. 109 00:07:03,360 --> 00:07:06,000 Robert Plank: And it seems like a lot of what you're explaining 110 00:07:06,000 --> 00:07:10,260 here is that whole concept of our brains are running outdated 111 00:07:10,260 --> 00:07:13,560 software, right? It's like, you have a modern day computer, but 112 00:07:13,560 --> 00:07:17,280 it's still running Windows 95 we're still like, we're like, 113 00:07:17,280 --> 00:07:21,020 there are things that that are working for us, and they're kind 114 00:07:21,020 --> 00:07:23,900 of unnatural at first, but they become enjoyable, like you said, 115 00:07:23,900 --> 00:07:27,320 the the regular exercise, but you also make me think of like 116 00:07:27,320 --> 00:07:30,380 the things we do even throughout the day, right? Like I sit at a 117 00:07:30,440 --> 00:07:34,580 at a chair and a desk at a computer, and I do programming, 118 00:07:34,580 --> 00:07:38,660 and I think about abstract concepts, and none of that was 119 00:07:39,020 --> 00:07:42,280 part of the game in caveman times, just like we weren't 120 00:07:42,280 --> 00:07:46,540 supposed to be running from the zebra from 5am to 6am every 121 00:07:46,540 --> 00:07:49,480 morning. And so the way that you described this, it seems like 122 00:07:49,480 --> 00:07:54,880 you said that there's like the initial state is to hate it, to 123 00:07:54,880 --> 00:07:58,300 resist it, for it to be unnatural. And you said that you 124 00:07:58,300 --> 00:08:01,860 kind of cracked the code, and you found a way for you to enjoy 125 00:08:01,860 --> 00:08:04,860 it, and you found the way for others to enjoy it by kind of 126 00:08:04,920 --> 00:08:08,280 dealing with all the all that kind of subconscious patterns, 127 00:08:08,280 --> 00:08:12,240 habits, sabotage. So I How do you do it? Like when you help 128 00:08:12,240 --> 00:08:15,900 people go from hating exercise to loving it, or, you know, 129 00:08:15,960 --> 00:08:20,600 loving whatever the beneficial activity is for them. How what's 130 00:08:20,600 --> 00:08:22,580 even the process? Where do you even begin? 131 00:08:22,760 --> 00:08:27,200 Unknown: Yeah, okay, good. Well, okay, first of all, we have to 132 00:08:27,200 --> 00:08:32,000 understand that exercise, physical activity, if you will, 133 00:08:32,000 --> 00:08:36,500 is critical to our health. So let's take that as as Okay, 134 00:08:36,500 --> 00:08:39,800 that's a given. So how do we get ourselves to do it? And again, I 135 00:08:39,800 --> 00:08:42,760 said, you have to enjoy it. Well, you're going to need a 136 00:08:42,760 --> 00:08:46,960 modicum of willpower to begin but it doesn't take long before 137 00:08:46,960 --> 00:08:51,280 that willpower, our goal is to slide from willpower into 138 00:08:51,340 --> 00:08:54,520 forming a habit. And how do we do that? Well, a lot of times 139 00:08:54,520 --> 00:09:00,720 what happens is that in order to get into a habit, we have to go 140 00:09:00,720 --> 00:09:04,260 through a little period of, perhaps discomfort. There's 141 00:09:04,260 --> 00:09:07,920 million things we'd rather do with our time. So in order to 142 00:09:07,920 --> 00:09:11,160 establish habit, as I said, we need that. We need a modicum 143 00:09:11,160 --> 00:09:15,240 willpower to get going. But if you notice, what happens when we 144 00:09:15,660 --> 00:09:19,140 we've all heard of runners high. We've all heard of, you know, 145 00:09:19,380 --> 00:09:22,760 like people that exercise, if you all of a sudden take them 146 00:09:22,820 --> 00:09:25,160 out of exercise, if they get injured or something for a few 147 00:09:25,160 --> 00:09:28,520 days, well, they're walking around like a caged animal that 148 00:09:28,520 --> 00:09:32,840 they can't wait to get back. But even exercisers, on many given 149 00:09:32,840 --> 00:09:35,540 days will wake up and go, Oh, I don't feel like doing it, but 150 00:09:35,540 --> 00:09:39,020 they do it anyway. Why? Because they've established a habit. But 151 00:09:39,020 --> 00:09:43,240 more than that, they are addicted. I can tell you, 100% I 152 00:09:43,240 --> 00:09:47,560 am totally addicted to exercise. And what does that mean? Well, 153 00:09:48,280 --> 00:09:54,640 see, our bodies have set us up where we receive shots of 154 00:09:54,640 --> 00:09:59,080 dopamine, serotonin, various endorphins. But the problem is 155 00:09:59,080 --> 00:10:02,520 that doesn't happen. Until you get exercising into a regular 156 00:10:02,520 --> 00:10:05,820 part of your life. It takes a few weeks and maybe even a month 157 00:10:05,820 --> 00:10:10,740 or two before you get that that high. So if you're right now not 158 00:10:10,740 --> 00:10:14,280 exercising, you're out of shape, you won't, all of a sudden, 159 00:10:14,280 --> 00:10:16,920 start and get that runner's high. But the fact is, that's 160 00:10:16,920 --> 00:10:20,480 the carrot that when you get there, you'll have it for life. 161 00:10:20,480 --> 00:10:25,520 You will be completely addicted to exercise for life. So I, I, 162 00:10:25,580 --> 00:10:28,880 that's what my programs do, is I help people. I take them kind of 163 00:10:28,880 --> 00:10:32,960 by the hand, and I walk them through those first few critical 164 00:10:32,960 --> 00:10:37,040 weeks where you can ease into, become, into becoming a habit, 165 00:10:37,220 --> 00:10:40,360 and then ultimately, once it becomes an addiction, you're off 166 00:10:40,360 --> 00:10:43,360 and running, but, but that's the most healthy addiction you can 167 00:10:43,360 --> 00:10:46,240 get. And believe me, it is very real 168 00:10:46,900 --> 00:10:49,720 Robert Plank: better than eating junk food or smoking cigarettes 169 00:10:49,720 --> 00:10:52,960 and and so, yeah, I can, I can relate to that. And like that 170 00:10:52,960 --> 00:10:56,920 lesson there. That's something that I think I forgot about it 171 00:10:56,920 --> 00:10:59,680 for a number of years, and maybe just remembered maybe three or 172 00:10:59,680 --> 00:11:03,900 four years ago, just in general, that idea of it will be awkward 173 00:11:03,900 --> 00:11:08,880 at first for a few weeks, and there will be some days, even 174 00:11:08,880 --> 00:11:11,940 within those few weeks, where you just don't feel like doing 175 00:11:11,940 --> 00:11:14,640 it. And I mean, again, it applies to so many things, 176 00:11:14,640 --> 00:11:19,080 right? It applies to through writing that email. It applies 177 00:11:19,080 --> 00:11:22,100 to making that web page. It doesn't necessarily have to be 178 00:11:22,160 --> 00:11:26,300 the running but like just that's it's such a simple lesson, but 179 00:11:26,300 --> 00:11:30,980 it's easy to forget that we don't have to wait for the 180 00:11:30,980 --> 00:11:34,880 motivation or the inspiration to to show up, and then we take 181 00:11:34,880 --> 00:11:37,220 action, like you said, it sometimes take up, takes a 182 00:11:37,220 --> 00:11:40,900 modicum of willpower, just a little bit of a push. And then 183 00:11:41,020 --> 00:11:44,440 even on those down days, even on those bad days, you can still 184 00:11:44,500 --> 00:11:48,400 make it happen. And so when you help out these people, is it, is 185 00:11:48,400 --> 00:11:51,760 it always running? Or do they want to do swimming or walking, 186 00:11:51,760 --> 00:11:55,120 or like, what's the what's kind of the ballpark here, 187 00:11:55,540 --> 00:12:00,120 Unknown: whatever brings you joy that that is the key. So it 188 00:12:00,120 --> 00:12:04,380 doesn't matter what you do, but what I do in my programs, the 189 00:12:04,380 --> 00:12:07,320 thing is, it's all science based, first of all, and it's 190 00:12:07,320 --> 00:12:10,140 about really getting people understand, okay, this is 191 00:12:10,140 --> 00:12:13,200 something that you have to do. You can't just choose to do it. 192 00:12:13,200 --> 00:12:17,400 If you want help, you have to do it. But, but the point is, it's, 193 00:12:17,460 --> 00:12:20,160 it doesn't matter what you do, you just have to get your heart 194 00:12:20,160 --> 00:12:25,340 rate up and get going, because it's whatever moves you. And of 195 00:12:25,340 --> 00:12:28,640 course, I say that with, you know, in parenthesis, but it is 196 00:12:28,640 --> 00:12:32,840 whatever moves you. Everything works, you know, like they've 197 00:12:32,840 --> 00:12:36,800 done. I think the most valuable thing we can do is look at the 198 00:12:36,800 --> 00:12:41,860 studies of modern day hunters and gatherers. And again, I put 199 00:12:41,860 --> 00:12:44,980 that in parenthesis, but, but if you look at modern day hunters 200 00:12:44,980 --> 00:12:49,240 and gatherers, I'm going to use the pods people. And even there, 201 00:12:49,240 --> 00:12:51,880 we're losing that now, but, but we're going to go back to say 202 00:12:51,880 --> 00:12:55,420 some studies that they did even 1020, years ago. What they found 203 00:12:55,420 --> 00:13:00,280 was that hunters and gatherers, they sit for 910, hours a day. 204 00:13:00,340 --> 00:13:03,900 So they're not they're not unlike us, we sit 910, 10 hours 205 00:13:03,900 --> 00:13:07,140 a day at our computers, but the difference between them and us 206 00:13:07,140 --> 00:13:12,600 is that they move for maybe two to three hours a day, hunting 207 00:13:12,600 --> 00:13:15,960 and gathering, and that's all you need. And those people are 208 00:13:16,020 --> 00:13:19,920 massively healthy, but the point is they aren't exercising. 209 00:13:19,920 --> 00:13:22,700 They're just they move because they have to do to survive, and 210 00:13:22,700 --> 00:13:25,760 that's what we so we have to understand that's our that's our 211 00:13:25,760 --> 00:13:29,360 inherent programming. So it's natural for us to sit all day. 212 00:13:29,360 --> 00:13:34,760 That's cool, but you can't not get up and do something, and so 213 00:13:34,760 --> 00:13:40,820 we have to, we have to to really cognitively understand that 214 00:13:40,820 --> 00:13:45,400 that's the hurdle that we have to get over. But of course, when 215 00:13:45,400 --> 00:13:49,180 you get that addiction, oh man, it is. You'll never give it up. 216 00:13:49,240 --> 00:13:52,480 So that's what I really try to that's where I really try to 217 00:13:52,480 --> 00:13:55,720 walk people through that big chasm from, you know, not 218 00:13:55,720 --> 00:13:57,940 getting off the coach, because that's what our programming 219 00:13:57,940 --> 00:14:01,800 tells us to saying, you know, what? If I can exercise, I don't 220 00:14:01,800 --> 00:14:04,800 mind missing it for a day or two, but, oh shit, I can't live 221 00:14:04,800 --> 00:14:09,120 my life without getting up. And you can do that till the day you 222 00:14:09,120 --> 00:14:10,920 die, well into your 90s. 223 00:14:11,940 --> 00:14:14,580 Robert Plank: And I've been hearing from, maybe from more 224 00:14:14,580 --> 00:14:17,220 and more people who are more advanced in the years that once 225 00:14:17,220 --> 00:14:20,100 you get into your 70s and 80s, like you kind of have to 226 00:14:20,100 --> 00:14:23,900 exercise like, if you're in, you know, 20s, 30s, 40s, maybe you 227 00:14:23,900 --> 00:14:26,600 can go without it. But once you get to a certain age, like, in 228 00:14:26,600 --> 00:14:29,720 order to just stay alive, nor, like you said in your bio, 229 00:14:29,720 --> 00:14:33,200 something about what's the point of being the richest person in 230 00:14:33,200 --> 00:14:36,800 the nursing home, right? So you need to, once you get to a 231 00:14:36,800 --> 00:14:41,080 certain age, you kind of have to do this. And there are, and I 232 00:14:41,080 --> 00:14:43,480 don't run every day. But on the days when I do start the day 233 00:14:43,480 --> 00:14:47,140 running, man, that that's almost guaranteed to be a good day, it 234 00:14:47,140 --> 00:14:50,800 feels my brain is like a super bright light bulb. But then even 235 00:14:50,800 --> 00:14:53,320 on those days I don't run, like, I make sure to, like, get lots 236 00:14:53,320 --> 00:14:56,380 of little walks in throughout the day, to, like, stop and 237 00:14:56,380 --> 00:14:59,500 think and unplug and, you know, kind of just slow down and 238 00:14:59,500 --> 00:15:03,180 change this. And all that good stuff and so, so I'm right there 239 00:15:03,180 --> 00:15:06,420 with you as far as just all the all these benefits, both 240 00:15:06,420 --> 00:15:09,420 physical and mental, of getting out and doing this. But I 241 00:15:09,420 --> 00:15:13,080 imagine that your students maybe stumble a little bit right. 242 00:15:13,080 --> 00:15:15,720 Like, it's easy to have, like, the initial excitement of 243 00:15:15,720 --> 00:15:19,380 something new and like, get the get the habit in there, turn it 244 00:15:19,380 --> 00:15:23,060 into addiction. But I imagine that maybe after a few weeks or 245 00:15:23,060 --> 00:15:26,120 a few months, there might be some maybe difficulties, or 246 00:15:26,180 --> 00:15:29,000 maybe a little bit of resistance. Am I Am I right 247 00:15:29,000 --> 00:15:31,340 there? Am I wrong? There? Are there? Is there trouble down the 248 00:15:31,340 --> 00:15:32,840 road, or is it all just easy? 249 00:15:33,440 --> 00:15:38,600 Unknown: Well, Robert, life gets in the way. There's no doubt. I 250 00:15:38,600 --> 00:15:41,260 mean, hey, what happens when you get injured? What happens like 251 00:15:41,260 --> 00:15:44,620 you, you have a new child, I guess. And and so there you're, 252 00:15:44,620 --> 00:15:47,620 you know, you're going along, you got your schedule and and 253 00:15:47,620 --> 00:15:50,320 then something like that happens. One of the things that 254 00:15:50,320 --> 00:15:53,920 I really do in my programs, and it's not something that I set 255 00:15:53,920 --> 00:15:58,060 up, but I set the table for for people, and whether it's me or 256 00:15:58,060 --> 00:16:01,260 anybody else, but I think it's so important. A lot of times you 257 00:16:01,260 --> 00:16:03,360 read a book by an author that says, you know, you should do 258 00:16:03,360 --> 00:16:05,280 this. You should do that. Well, who the hell are they talking 259 00:16:05,280 --> 00:16:08,760 to? You know, a 25 year old bachelor has a massively 260 00:16:08,760 --> 00:16:12,000 different life than a 35 year old mother of a three versus, 261 00:16:12,000 --> 00:16:15,240 you know, somebody who's six years old and maybe looking at 262 00:16:15,240 --> 00:16:20,720 retirement. So there's no one thing fits all, but there are 263 00:16:20,720 --> 00:16:24,440 some basic fundamentals that you can't escape it, ie, you, you 264 00:16:24,440 --> 00:16:27,800 know, what are the rules to good health? Well, you got to get 265 00:16:27,800 --> 00:16:30,380 proper sleep, you got to get some physical activity, you got 266 00:16:30,380 --> 00:16:33,080 to eat a good diet. I mean, that's pretty much basic stuff. 267 00:16:33,260 --> 00:16:36,860 But, you know, I guess the devil's in the details. How do 268 00:16:36,860 --> 00:16:41,920 we get ourselves to apply that so, so that's, that's really to 269 00:16:41,920 --> 00:16:46,540 me, I always believe that if we really want to make behavioral 270 00:16:46,540 --> 00:16:51,340 change, it starts between our own ears, all the other stuff, 271 00:16:51,340 --> 00:16:55,120 all the fluff that we see. Well, that's just secondary stuff, but 272 00:16:55,120 --> 00:16:59,800 we got to get it in our heads first, and that's the key to 273 00:16:59,800 --> 00:17:01,140 long term success. 274 00:17:02,640 --> 00:17:04,920 Robert Plank: I agree with you that. I mean, you can have all 275 00:17:04,920 --> 00:17:08,340 the information, you can have all the tools, but if your your 276 00:17:08,340 --> 00:17:11,700 brain is not focused right and doing the right things, and 277 00:17:11,700 --> 00:17:15,060 what's the point? I mean, I think we all have that at least 278 00:17:15,180 --> 00:17:18,480 a friend or two with a book shelf full of all the different 279 00:17:18,480 --> 00:17:21,500 diet books, right? All the ones that come out every month, and 280 00:17:21,680 --> 00:17:25,160 the ones that say, well, bread is good for you, but then this 281 00:17:25,160 --> 00:17:28,340 other one says that meat is good for you. And it's like, well, 282 00:17:28,340 --> 00:17:31,580 you keep on buying the books and starting the new diets, but not 283 00:17:31,580 --> 00:17:34,700 finishing. You already have your addiction. Why not replace it 284 00:17:34,700 --> 00:17:37,700 with something else? And as we're starting to wind down, 285 00:17:37,700 --> 00:17:40,720 starting to get near the end here, I'm really curious about 286 00:17:40,780 --> 00:17:44,500 like you personally, because I wonder if, if you personally 287 00:17:44,500 --> 00:17:48,340 have come across some of these struggles with yourself, like 288 00:17:48,400 --> 00:17:51,400 with your own health and staying motivated, even if it was like 289 00:17:51,400 --> 00:17:53,920 so many years ago and you've come such a long way since then, 290 00:17:54,040 --> 00:17:57,100 is there anything like that that comes to mind, any of your own 291 00:17:57,100 --> 00:18:00,480 personal like struggles that you've had to Maybe use these 292 00:18:00,480 --> 00:18:02,340 tools to overcome Oh, 293 00:18:02,340 --> 00:18:06,180 Unknown: hell yeah. You know, I saw a picture of myself. We have 294 00:18:06,180 --> 00:18:09,000 this gorgeous pool, and we were holding, we hold a lot of pool 295 00:18:09,000 --> 00:18:11,880 parties. And I was looking at some pictures. I was 55 years 296 00:18:11,880 --> 00:18:15,180 old, and I looked at this picture. Who the hell is that? 297 00:18:15,300 --> 00:18:18,360 So I kind of zoomed in because I noticed this fat, chubby guy 298 00:18:18,360 --> 00:18:21,380 wearing my bathing suit. Who is that? I wouldn't land out my 299 00:18:21,380 --> 00:18:25,580 bathing suit, and it's like, holy crap. That's me. So I was 300 00:18:25,640 --> 00:18:31,280 at 55 years old. I was 205 pounds, and it just happened. 301 00:18:31,280 --> 00:18:36,080 And I was still exercising regularly, but it just happened 302 00:18:36,080 --> 00:18:41,080 and I thought, holy shit, this is nuts. So i i I said, That's 303 00:18:41,080 --> 00:18:43,900 it. I'm going to start losing weight. Well, four months later, 304 00:18:43,900 --> 00:18:49,180 I was still 205 pounds, and all of a sudden I realized, okay, 305 00:18:49,180 --> 00:18:52,960 maybe this isn't quite so straightforward as I thought. So 306 00:18:52,960 --> 00:18:57,100 that's when I started trying to unravel this mystery, which I 307 00:18:57,100 --> 00:19:00,240 did, and I really, like we touched on a little bit earlier, 308 00:19:00,240 --> 00:19:04,080 but, but really, Age has nothing to do with fitness. And I can 309 00:19:04,140 --> 00:19:08,460 attest this that, you know, at 60 I could do things that I 310 00:19:08,460 --> 00:19:14,100 could not do at 25 by a long shot, and at 62 I can do stuff 311 00:19:14,100 --> 00:19:18,660 that I could not do it at 60. So, you know, the beauty is, we 312 00:19:18,660 --> 00:19:27,080 can really transform our health at any age. But I stress this. I 313 00:19:27,080 --> 00:19:30,140 stress mastery, mastery of weight, mastery of health, 314 00:19:30,140 --> 00:19:34,160 mastery of fitness. And what is mastery? Well, if we look at any 315 00:19:34,160 --> 00:19:37,340 master, whether it's a brew masters, a woodworking master, 316 00:19:37,340 --> 00:19:40,720 anybody they know. They're not looking for shortcuts. They're 317 00:19:40,720 --> 00:19:44,320 not looking for quick fixes. They know a process takes time. 318 00:19:44,320 --> 00:19:47,140 If you're going to brew a great beer, it takes x amount of time. 319 00:19:47,140 --> 00:19:50,500 You can't rush it. Well, the same thing happens when it comes 320 00:19:50,500 --> 00:19:53,080 to our health. It's not where we are two weeks from now, it's not 321 00:19:53,080 --> 00:19:55,600 where we are two months from now, but where are we? Where 322 00:19:55,600 --> 00:19:59,920 will we be a year from now? And you know, it's amazing what you. 323 00:20:00,000 --> 00:20:04,440 Do in one year. I know I've lived through this. It's 324 00:20:04,440 --> 00:20:08,460 amazing, but you have to look at it in a greater in a greater 325 00:20:08,460 --> 00:20:12,360 time perspective. And if you do, you'll look back a year from now 326 00:20:12,360 --> 00:20:14,940 and go, Holy shit, I cannot believe the difference. And 327 00:20:15,000 --> 00:20:18,600 that's but that all begins between your ears. It's, it's 328 00:20:18,600 --> 00:20:21,680 not, it's, it's nothing quick, but when you look back and it 329 00:20:21,680 --> 00:20:22,940 all happens pretty quickly, 330 00:20:23,840 --> 00:20:27,140 Robert Plank: I love it the big picture and that these small, 331 00:20:27,140 --> 00:20:33,260 consistent habits adding up to a lot, and and, yeah, so this has 332 00:20:33,260 --> 00:20:36,980 been a lot of interesting things to think about, because we will 333 00:20:36,980 --> 00:20:40,780 all get old. We will if we let things fall by the wayside, we 334 00:20:40,780 --> 00:20:45,040 will all let our health fall into decline unless we kind of 335 00:20:45,040 --> 00:20:48,640 be more aware of things and and make sure to improve ourselves. 336 00:20:48,700 --> 00:20:51,280 So where do you come in with this? If people are are 337 00:20:51,280 --> 00:20:53,800 listening or watching this podcast, and they say, you know, 338 00:20:53,860 --> 00:20:57,880 I'm a I'm a busy business owner, I'm sitting at home, or I know I 339 00:20:57,880 --> 00:21:00,420 need to make my health a priority, and I know, and a lot 340 00:21:00,420 --> 00:21:03,900 of the things that Richard said made sense. What's the next step 341 00:21:03,900 --> 00:21:07,620 is the next step? Like a website, a book, personal 342 00:21:07,620 --> 00:21:11,640 coaching discovery call what can and what should people do, and 343 00:21:11,640 --> 00:21:14,460 what should they go and rush to do after listening to our 344 00:21:14,460 --> 00:21:16,260 conversation today? Okay, 345 00:21:16,260 --> 00:21:20,220 Unknown: well, thanks, Robert, what I would recommend is I 346 00:21:20,220 --> 00:21:25,340 write a lot on health and fitness. I do you know videos. 347 00:21:25,400 --> 00:21:30,140 I'm starting to very regular videos on LinkedIn. So check me 348 00:21:30,140 --> 00:21:35,180 out on LinkedIn, read some of my articles, watch some of my 349 00:21:35,240 --> 00:21:40,600 videos, see if they're catching something of interest. You're 350 00:21:40,600 --> 00:21:43,420 going to learn a lot right then. And there, I offer programs 351 00:21:43,420 --> 00:21:47,560 which I will, which are detailed there, but, but that's what I 352 00:21:47,560 --> 00:21:51,820 would recommend. I mean, I'm not about I'm really about trying to 353 00:21:51,820 --> 00:21:55,420 help people do what I believe is the most important thing is that 354 00:21:55,420 --> 00:21:59,140 is Get, get the right headspace. And when you get that, it's, you 355 00:21:59,140 --> 00:22:02,220 know, I'm not going to get into that right now, but, but when 356 00:22:02,220 --> 00:22:03,900 you get that, you're off and running. 357 00:22:05,280 --> 00:22:07,740 Robert Plank: Okay, well, fantastic. Well, Richard fast on 358 00:22:07,740 --> 00:22:11,520 LinkedIn. And is there a URL, a website, or just go on LinkedIn, 359 00:22:11,520 --> 00:22:13,920 find Richard fast, watch those videos. No, I'm 360 00:22:13,920 --> 00:22:15,960 Unknown: going to leave you there for now, because there's 361 00:22:15,960 --> 00:22:20,100 lots there. Okay, that's a good place to start. LinkedIn, you'll 362 00:22:20,100 --> 00:22:23,120 find, you'll let you'll get some answers to some questions that, 363 00:22:23,180 --> 00:22:28,640 how do I get myself over that, that crazy gap, the information, 364 00:22:28,640 --> 00:22:32,360 you'll find it there. And then, of course, I have the ability to 365 00:22:32,360 --> 00:22:35,960 take your hand if you want that. We can do that together, because 366 00:22:35,960 --> 00:22:39,860 that's what we do. We focus on creating a lifestyle, not short 367 00:22:39,860 --> 00:22:43,780 term, but a long term lifestyle that you will just fall into 368 00:22:44,500 --> 00:22:44,860 nice 369 00:22:44,860 --> 00:22:46,600 Robert Plank: and that is exactly on brand with you, 370 00:22:46,600 --> 00:22:51,940 right? The whole idea of develop mastery, which, to me, mastery 371 00:22:52,120 --> 00:22:56,140 doesn't mean just studying or doesn't also doesn't mean like 372 00:22:56,380 --> 00:22:59,380 learning the whole entire thing before you take action. It's 373 00:22:59,440 --> 00:23:02,400 like getting very deep in the knowledge, but also from, like, 374 00:23:02,400 --> 00:23:05,220 a practical sense, like you mentioned about, if you're a 375 00:23:05,220 --> 00:23:10,020 master brewer, well, you've, you've experimented, you've 376 00:23:10,260 --> 00:23:12,960 you've, like, played around with the process tons of times from 377 00:23:12,960 --> 00:23:15,780 start to finish. And so that's why I love, I love that term you 378 00:23:15,780 --> 00:23:18,780 threw out their mastery, because to me, it means that you've 379 00:23:18,780 --> 00:23:21,560 actually done some practical things, and you've actually 380 00:23:21,560 --> 00:23:26,000 taken some action. You're not just studying and so yeah, Link 381 00:23:26,120 --> 00:23:30,200 Richard fast on LinkedIn, and don't just think about it. Go 382 00:23:30,200 --> 00:23:32,780 there right now. Log on, even if it's been a while since you've 383 00:23:32,780 --> 00:23:36,080 been on LinkedIn, go and search Richard fast and watch some of 384 00:23:36,080 --> 00:23:39,500 his videos, and don't just watch a couple of videos. If something 385 00:23:39,500 --> 00:23:42,760 that Richard said really made a lot of sense to you, even if it 386 00:23:42,760 --> 00:23:46,000 was so simple that you hadn't thought of it before yourself. 387 00:23:46,000 --> 00:23:49,780 And click like on some of those videos, leave a comment and even 388 00:23:49,780 --> 00:23:52,600 go and add Richard as a connection and send them a 389 00:23:52,600 --> 00:23:55,840 message and tell them how much you enjoyed his videos, and if 390 00:23:55,840 --> 00:23:59,020 there's one in particular that helped you, I mean, so few 391 00:23:59,020 --> 00:24:03,000 people take the time to tell somebody that a video helped 392 00:24:03,000 --> 00:24:06,360 them. So go and find Richard fast on LinkedIn. And is there 393 00:24:06,360 --> 00:24:08,640 anything that comes to mind as we close the book on our 394 00:24:08,640 --> 00:24:12,420 conversation here, Richard, any lasting final words of advice 395 00:24:12,420 --> 00:24:13,320 for people out there? 396 00:24:14,760 --> 00:24:21,620 Unknown: Um, you know what? Remember this the you touched on 397 00:24:21,620 --> 00:24:24,740 it earlier. I said a lot of times we don't do what we do 398 00:24:24,740 --> 00:24:28,940 because we're so busy, we're making a living and things like 399 00:24:28,940 --> 00:24:32,840 that. And obviously those things are really super important. But 400 00:24:32,840 --> 00:24:37,460 I think I really want to stress that the most valuable thing we 401 00:24:37,460 --> 00:24:40,600 own, whether it's physical, mental or whatever, is our 402 00:24:40,600 --> 00:24:44,020 health you're no good to anybody else, and you're certainly no 403 00:24:44,020 --> 00:24:47,260 good to yourself without that. So let's make that a priority, 404 00:24:47,260 --> 00:24:49,960 and it doesn't mean that anything else takes a back seat. 405 00:24:50,200 --> 00:24:53,380 But let's never take our health for granted, because the day 406 00:24:53,380 --> 00:24:56,320 will come when we're going to be very, very sorry about doing 407 00:24:56,320 --> 00:25:00,840 that. And the point is exercise and fitness. In health is not 408 00:25:00,840 --> 00:25:05,280 for some far off way. When we're 7080, 90, you enjoy. It's the 409 00:25:05,280 --> 00:25:08,880 one thing that you can cash in, and it pays interest, starting 410 00:25:08,940 --> 00:25:13,620 immediately, just that daily health and vitality that you 411 00:25:13,620 --> 00:25:18,900 will get. It's the most amazing investment you can make. So 412 00:25:19,380 --> 00:25:22,340 that's what I want to say, invest in your health. It's the 413 00:25:22,340 --> 00:25:23,360 best you can do. 414 00:25:26,780 --> 00:25:28,880 Robert Plank: Thank you for listening to marketer of the 415 00:25:28,880 --> 00:25:32,780 day. Subscribe and listen to other shows at marketer of the 416 00:25:32,780 --> 00:25:35,300 day.com/episodes, you.