1 00:00:00,000 --> 00:00:03,960 Unknown: Marketer of the day. Episode 774 jump start your 2 00:00:03,960 --> 00:00:06,900 journey to success and take your life to the next level 3 00:00:07,140 --> 00:00:09,300 with Alicia stoby. 4 00:00:14,220 --> 00:00:16,740 Robert Plank: Hey everyone, and welcome back. We have Alicia 5 00:00:16,740 --> 00:00:20,720 stoby back on the show. She was previously here at marketer of 6 00:00:20,720 --> 00:00:25,400 the day.com, forward slash, 581, and if you don't know her, if 7 00:00:25,400 --> 00:00:29,180 you haven't heard her, she's been on Wall Street Journal NPR 8 00:00:29,180 --> 00:00:33,020 and Fox. She has been in the running for Pulitzer Prize. She 9 00:00:33,020 --> 00:00:37,040 has helped out with the New Oxford American Dictionary. She 10 00:00:37,040 --> 00:00:39,920 has presented at Harvard University. She is the best 11 00:00:39,920 --> 00:00:43,240 selling author of How to get approved for the best mortgage 12 00:00:43,240 --> 00:00:46,720 without sticking a fork in your eye. And she has a brand new 13 00:00:46,780 --> 00:00:50,680 book called journey to success. She has a brand new Facebook 14 00:00:50,680 --> 00:00:55,480 group, and we're going to talk all about how we can not only 15 00:00:55,480 --> 00:00:59,560 survive this pandemic or whatever economic upheaval we're 16 00:00:59,560 --> 00:01:03,060 currently listening, currently going through, if it's 2030, 17 00:01:03,600 --> 00:01:08,520 2035, whatever it is your your brain is something that can 18 00:01:08,580 --> 00:01:11,760 either help you or work against you. So Alicia will be helping 19 00:01:11,760 --> 00:01:15,480 you get through it and get past it and emerge better than you 20 00:01:15,480 --> 00:01:18,600 have ever been before. So Alicia glad to be talking to 21 00:01:18,600 --> 00:01:21,740 Elysia Stobbe: you. Hey, thanks. Robert, happy to be here. 22 00:01:22,280 --> 00:01:25,280 Robert Plank: Yeah. And what's really great about you, and like 23 00:01:25,280 --> 00:01:27,860 seeing what you do, I know we only catch up every few years, 24 00:01:27,860 --> 00:01:31,340 but it's like you're, you're like an overachiever, workaholic 25 00:01:31,340 --> 00:01:35,240 in the best possible way. And when I see what you've done with 26 00:01:35,240 --> 00:01:38,840 like growing the mortgage thing and doing the like the news and 27 00:01:38,840 --> 00:01:41,980 the podcast appearances, I'm always looking to like how to, 28 00:01:42,040 --> 00:01:45,700 how to tap into some of that, that motivation. So I'll be kind 29 00:01:45,700 --> 00:01:48,820 of keeping that in mind. But tell me about what you have been 30 00:01:48,820 --> 00:01:52,360 up to, and tell me about this whole 52 week motivational 31 00:01:52,360 --> 00:01:53,260 program you have. 32 00:01:53,860 --> 00:01:57,820 Elysia Stobbe: Thanks. Yeah, I'm super excited. So really, like a 33 00:01:57,820 --> 00:02:02,400 lot of people, when covid first hit, you know, I was overwhelmed 34 00:02:02,400 --> 00:02:06,840 and scared and fearful, and I have pre existing conditions 35 00:02:06,840 --> 00:02:11,940 myself, so I was probably a little bit, you know, over 36 00:02:11,940 --> 00:02:17,100 cautious or paranoid. And I was actually supposed to be retired 37 00:02:17,100 --> 00:02:22,100 and traveling in Europe. So none of that happened. And instead, I 38 00:02:22,100 --> 00:02:25,640 went to work, I focused on my mortgage coaching business and 39 00:02:25,640 --> 00:02:29,720 just put out some great products for them. And then I, you know, 40 00:02:29,720 --> 00:02:34,220 when I looked at myself, I just was kind of, you know, what am I 41 00:02:34,220 --> 00:02:39,500 doing? Like I'm just stuck here in no man's land, just kind of 42 00:02:39,500 --> 00:02:47,140 waiting. And I just, you know, I was overwhelmed, and just didn't 43 00:02:47,140 --> 00:02:51,100 know what to do. And so, little by little, you know, I 44 00:02:51,100 --> 00:02:54,580 remembered my training from Tony Robbins. I, you know, trained 45 00:02:54,580 --> 00:02:57,940 with him for three years, and then I'm on his senior 46 00:02:57,940 --> 00:03:01,740 leadership team with him for five so I was like, What am I 47 00:03:01,740 --> 00:03:04,380 doing? I have all these amazing tools. And then I started to 48 00:03:04,380 --> 00:03:08,760 develop my own tools and just kind of pull myself out of it. 49 00:03:08,760 --> 00:03:12,900 And just had, like, monumental shifts. And when I sat down to 50 00:03:12,900 --> 00:03:16,380 write this book, it was supposed to be a business book, but it 51 00:03:16,380 --> 00:03:18,600 turned out to be a spiritual book. And because I really 52 00:03:18,600 --> 00:03:21,680 thought I can help all these other people, you know, week by 53 00:03:21,680 --> 00:03:24,740 week, it's not a huge time investment. People get 54 00:03:24,740 --> 00:03:28,160 overwhelmed if they have to do, you know, 15 or 20 minutes a 55 00:03:28,160 --> 00:03:32,060 day, even though that's optimal, but once a week, you know, most 56 00:03:32,060 --> 00:03:36,500 people can do and if you do the practices, week by week, you 57 00:03:36,500 --> 00:03:38,780 know, here it is, almost a year later, and look how much has 58 00:03:38,780 --> 00:03:42,760 changed if we actually can take control of that ourselves, which 59 00:03:42,760 --> 00:03:45,520 anybody can, right? We can always control the inside. We 60 00:03:45,520 --> 00:03:50,020 just forget. You can have a huge change in the same amount of 61 00:03:50,020 --> 00:03:52,480 time that you know, maybe nothing could have happened 62 00:03:52,480 --> 00:03:52,960 instead. 63 00:03:54,640 --> 00:03:58,060 Robert Plank: The time will pass anyway, and it seems that seems 64 00:03:58,060 --> 00:04:02,100 very doable, but just some small habits to do every week. It's 65 00:04:02,100 --> 00:04:04,380 kind of like that whole the whole thing everyone makes fun 66 00:04:04,380 --> 00:04:06,840 of where, when the new year rolls around, there's new year's 67 00:04:06,840 --> 00:04:10,680 resolutions, there's such a crowd of people that they just 68 00:04:10,680 --> 00:04:14,580 do everything right. They they buy all kinds of us. They throw 69 00:04:14,580 --> 00:04:17,880 out everything in the fridge. They get a year long gym 70 00:04:17,880 --> 00:04:21,020 membership. They try to run 10 miles, and they set themselves 71 00:04:21,020 --> 00:04:24,260 up for failure. They self sabotage, but then if you just 72 00:04:24,260 --> 00:04:26,660 kind of ease into it, if you make it a part of your daily 73 00:04:26,660 --> 00:04:29,840 life, then I mean, that can really add up over time. And I'm 74 00:04:29,840 --> 00:04:33,380 looking at the table of contents you're talking about, like, 75 00:04:33,380 --> 00:04:39,740 alignment, empowerment, family, failing forward. And I popped in 76 00:04:39,740 --> 00:04:42,340 on your facebook group a few minutes ago, and you were 77 00:04:42,340 --> 00:04:46,120 talking about how important it is to just say hi to people like 78 00:04:46,360 --> 00:04:49,420 strangers, because it's a thing we don't really do anymore, 79 00:04:49,420 --> 00:04:53,380 right? We we keep six feet away. We cross the street when someone 80 00:04:53,380 --> 00:04:57,100 else is showing up. So these all seem like things that we need to 81 00:04:57,160 --> 00:05:02,340 to stay on track and to just kind of, I. Prevent falling into 82 00:05:02,400 --> 00:05:07,740 the abyss. So you said that this started as a a business book and 83 00:05:07,740 --> 00:05:10,500 then turned into a spiritual book. And it just, it sounds 84 00:05:10,500 --> 00:05:13,320 like, from talking about what you went through, that this is 85 00:05:13,320 --> 00:05:16,200 like as much for yourself as for everyone else, at least, that's 86 00:05:16,200 --> 00:05:17,040 what it seems like. 87 00:05:17,340 --> 00:05:21,800 Elysia Stobbe: Yeah, absolutely, absolutely. I just, I started 88 00:05:21,860 --> 00:05:25,640 fine tuning these practices so I could help myself and keep 89 00:05:25,640 --> 00:05:30,860 myself in a peak state. I mean, for several months in the 90 00:05:30,980 --> 00:05:34,580 initial pandemic, I didn't go because of my concerns about my 91 00:05:34,580 --> 00:05:37,760 pre existing condition. I didn't go anywhere except for the 92 00:05:37,760 --> 00:05:42,340 grocery store, and so I was completely isolated. And, you 93 00:05:42,340 --> 00:05:46,420 know, we're humans. We track we have tribes, we have packs. 94 00:05:46,480 --> 00:05:48,940 We're supposed we have communities. We're supposed to 95 00:05:48,940 --> 00:05:54,160 be around other people. So I started these practices. And 96 00:05:54,280 --> 00:05:57,100 yeah, the initial concept was like, Okay, I'll do a 52 week 97 00:05:57,100 --> 00:06:02,400 business book. I'll find a business quote, and, you know, 98 00:06:02,400 --> 00:06:07,380 I'll, I'll do something inspirational for the quote, and 99 00:06:07,380 --> 00:06:10,440 then, you know, each chapter will be about what they could do 100 00:06:10,440 --> 00:06:13,740 for that quote for business. But when I started pulling together 101 00:06:13,740 --> 00:06:17,280 all the quotes, the things that came out, that I started writing 102 00:06:17,280 --> 00:06:20,660 about and prompting were all these lessons that I developed 103 00:06:20,660 --> 00:06:24,920 myself, and that's when I thought, Oh, this is like, this 104 00:06:24,920 --> 00:06:27,380 is what's supposed to happen, right? It's not supposed to be 105 00:06:27,380 --> 00:06:30,680 about business. Supposed to be about helping as many people as 106 00:06:30,680 --> 00:06:31,340 possible, 107 00:06:32,420 --> 00:06:34,820 Robert Plank: well. And that's cool, because I think that's 108 00:06:34,880 --> 00:06:37,760 when you know you're doing it right, when your book takes on 109 00:06:37,760 --> 00:06:40,660 life of its own and ends up being something that you didn't 110 00:06:40,660 --> 00:06:43,720 set out to create, and it's its own thing. I think that's that's 111 00:06:43,720 --> 00:06:49,660 way more magical. And it seems like that's kind of like you 112 00:06:49,660 --> 00:06:52,720 were writing to help people, instead of just going through 113 00:06:52,720 --> 00:06:54,940 the motions, filling in the gaps, because it would, it would 114 00:06:54,940 --> 00:06:58,840 have been so much easier to just stick with the business quotes 115 00:06:58,840 --> 00:07:01,200 and to just say, Well, I guess I'll just power through it. I'll 116 00:07:01,260 --> 00:07:04,200 find 10 more, and I'll write some lessons, but it's like you 117 00:07:04,200 --> 00:07:08,940 went with it and you figured out where it was going to evolve to. 118 00:07:08,940 --> 00:07:13,620 So out of all these 52 weeks, is there one lesson or one activity 119 00:07:13,620 --> 00:07:16,020 that really stands out for you? Is there one that's your 120 00:07:16,020 --> 00:07:16,380 favorite? 121 00:07:17,400 --> 00:07:20,480 Elysia Stobbe: Well, I usually try to focus on gratitude, which 122 00:07:20,480 --> 00:07:23,780 is the first chapter. It's also the longest chapter, because it 123 00:07:23,780 --> 00:07:28,520 really sets the tone for the entire book. So that one's my 124 00:07:28,520 --> 00:07:31,880 favorite, because they're, you know, if you make it, yes, you 125 00:07:31,880 --> 00:07:35,060 only have to do it once a week, but if you make it a daily 126 00:07:35,060 --> 00:07:38,480 practice, I just find that overall, I have better days and 127 00:07:38,480 --> 00:07:42,040 I'm happier human All right, because we can always focus on 128 00:07:42,040 --> 00:07:46,600 what's wrong or what's missing, but we can choose to focus on 129 00:07:46,600 --> 00:07:49,420 what's positive and what's great, right? Like with your 130 00:07:49,420 --> 00:07:53,140 baby, you could be like, Oh, the baby, you know, had diarrhea all 131 00:07:53,140 --> 00:07:55,720 over me this morning, or you could be like, my baby smiled at 132 00:07:55,720 --> 00:07:58,900 me, right? So what's, you know, I mean, not to be pretty 133 00:07:58,900 --> 00:08:01,800 graphic, but it's, you know, it's our choice what we want to 134 00:08:01,800 --> 00:08:02,460 focus on. 135 00:08:03,060 --> 00:08:05,280 Robert Plank: And, hey, graphics, okay, I'm living it. 136 00:08:05,340 --> 00:08:10,500 But that the the negativity is automatic. Like you don't even 137 00:08:10,500 --> 00:08:13,380 have to try to to have the bad thoughts, those will come in. 138 00:08:13,380 --> 00:08:17,400 It's, it takes the strength to to deal with those negative 139 00:08:17,400 --> 00:08:20,180 thoughts. And it kind of, it's like, takes, like, the the 140 00:08:20,360 --> 00:08:25,340 renewed energy every day to get it back and and like, for me, 141 00:08:25,340 --> 00:08:28,280 that that's huge, too. And like, I it's always a good reminder, 142 00:08:28,280 --> 00:08:32,240 because I forget to do the the gratitude exercises. But 143 00:08:32,240 --> 00:08:35,660 whenever I'm, like, really stressed out or really stuck or 144 00:08:35,660 --> 00:08:38,540 overwhelmed or whatever, I just kind of think back to that. And 145 00:08:38,600 --> 00:08:41,440 like you mentioned the baby, like he's probably the biggest 146 00:08:41,440 --> 00:08:44,380 reminder. Like, I look at it and I'm like, he'll, he'll never be 147 00:08:44,380 --> 00:08:48,340 this young again. I'm gonna, like, soak up every last little 148 00:08:48,340 --> 00:08:51,100 moment and enjoy all the time with him when he's just like a 149 00:08:51,100 --> 00:08:54,520 little guy. And I mean, that's been, been huge for me at so 150 00:08:54,520 --> 00:08:58,840 many like, like points along the way. So as far as the this whole 151 00:08:58,840 --> 00:09:02,220 like, gratitude for you in practical terms, you say that 152 00:09:02,220 --> 00:09:06,120 you do it every day instead of every week. Are you the kind of 153 00:09:06,120 --> 00:09:09,240 person that do you think of, like, three new things every 154 00:09:09,240 --> 00:09:11,820 time, or you focus on the same ones? Or, like, what's kind of 155 00:09:11,820 --> 00:09:14,400 your thought process with this, this gratitude thing, which, 156 00:09:14,400 --> 00:09:17,760 like a lot of people talk about, but then, what's the actual 157 00:09:17,760 --> 00:09:19,440 activity? Sure, 158 00:09:19,440 --> 00:09:22,880 Elysia Stobbe: that's a great question. So actually, I do have 159 00:09:23,720 --> 00:09:28,640 a video where I walk people through that first chapter. So I 160 00:09:28,640 --> 00:09:33,860 usually try to get centered and breathe and slow my breathing 161 00:09:33,860 --> 00:09:38,420 down. So it becomes a little bit of a meditation, depending on 162 00:09:38,420 --> 00:09:40,360 you know, what people are comfortable with, if you want to 163 00:09:40,360 --> 00:09:43,660 call it a meditation or an exercise. So I just breathe in 164 00:09:43,660 --> 00:09:47,740 through my nose and out through my mouth and just kind of slow 165 00:09:47,740 --> 00:09:52,120 everything down, and then I just think of three things. So I do, 166 00:09:52,120 --> 00:09:55,420 just like you said, Three doesn't need to be complicated, 167 00:09:55,420 --> 00:09:59,500 and it's whatever comes to mind or whatever I notice or I see, 168 00:09:59,500 --> 00:10:02,820 like today. In the in the Facebook group, the journey to 169 00:10:02,820 --> 00:10:06,060 success group, I just happened to be walking my dog and turned 170 00:10:06,060 --> 00:10:08,520 on the camera when, you know, when I ran into that other 171 00:10:08,520 --> 00:10:12,360 person, and just it was a beautiful sunrise. And so 172 00:10:12,360 --> 00:10:16,320 instantly, you know, I'm grateful for the beautiful 173 00:10:16,320 --> 00:10:20,160 weather, the you know, the beautiful sunrise and my health, 174 00:10:20,160 --> 00:10:23,420 that I can actually enjoy the walk. And then, you know, 175 00:10:23,420 --> 00:10:26,120 something else comes to mind, like, Hey, here's another person 176 00:10:26,360 --> 00:10:29,060 who's smiling at me, and I'm smiling at them. And then I ran 177 00:10:29,060 --> 00:10:31,820 into somebody else, and we had an interesting conversation. So 178 00:10:31,820 --> 00:10:36,020 it's just, and the whole time in the back of my head, I had an 179 00:10:36,020 --> 00:10:38,900 eight. So that was early. That was like, 730 I had an eight, a 180 00:10:39,620 --> 00:10:43,540 be on camera for and in the meantime, I'm like, I'm not 181 00:10:43,540 --> 00:10:46,300 going to stress. I'll make it back by eight, and I'm just 182 00:10:46,300 --> 00:10:49,120 going to be present in the moment with this beautiful 183 00:10:49,120 --> 00:10:53,140 sunrise and these other these other humans. And I think that's 184 00:10:53,140 --> 00:10:57,220 a big piece of it too, is being present and enjoying the moment 185 00:10:57,220 --> 00:11:00,420 and not thinking about all the other things I had to do the 186 00:11:00,420 --> 00:11:03,900 rest of the day. And I actually prefer to say I get to, not I 187 00:11:03,900 --> 00:11:07,320 have to, because it again, it's a little trick that I play on my 188 00:11:07,320 --> 00:11:11,520 own mind. But when you think of it that way, you're looking 189 00:11:11,520 --> 00:11:14,520 forward to all these things. Because the reality is, right, 190 00:11:14,760 --> 00:11:18,600 it's your life, it's my life, it's our lives. So if we're 191 00:11:18,600 --> 00:11:22,340 doing things we get to instead of, we have to right like, 192 00:11:22,640 --> 00:11:25,820 changing the baby's diaper or whatever. Again, it's just a 193 00:11:25,820 --> 00:11:29,420 little trick that helps you be more positive than, Oh my gosh, 194 00:11:29,420 --> 00:11:32,180 I have all this stuff the rest of the day, and how am I going 195 00:11:32,180 --> 00:11:35,240 to get all the timing done? And, like, it's really easy for your 196 00:11:35,240 --> 00:11:38,780 brain to just go in that stress pattern, but if you just do 197 00:11:38,780 --> 00:11:42,340 those little tricks and focus on right now, like here, being with 198 00:11:42,340 --> 00:11:43,900 you. It's awesome. 199 00:11:44,860 --> 00:11:48,400 Robert Plank: I agree. It's being it's sort of, sort of 200 00:11:48,400 --> 00:11:51,640 counterintuitive, because you think that if I think about 201 00:11:51,640 --> 00:11:54,220 every single thing that'll happen the rest of the day, then 202 00:11:54,280 --> 00:11:57,460 I'll have total control over and I know exactly what's happening. 203 00:11:57,460 --> 00:12:00,040 And it's like, but if you, if you overload yourself, then you 204 00:12:00,040 --> 00:12:02,520 won't get anything done, and you won't think about anything. So 205 00:12:02,520 --> 00:12:06,900 the only logical way to go about it is to chip away one thing at 206 00:12:06,900 --> 00:12:10,200 a time. And there's just, yeah, there's so many times when, you 207 00:12:10,200 --> 00:12:13,080 know, we see the garbage overflowing, and you know, I get 208 00:12:13,080 --> 00:12:16,680 to take the garbage out. I'll feel better once that's taken 209 00:12:16,680 --> 00:12:19,920 care of. I'll feel that a little bit of accomplishment. I'll 210 00:12:19,920 --> 00:12:23,300 have, you know, walked outside and gotten some some fresh air, 211 00:12:23,300 --> 00:12:26,180 and things like changing the baby's diaper. And I mean, like, 212 00:12:26,360 --> 00:12:29,900 it works better for everyone overall. And I mean that whole 213 00:12:30,020 --> 00:12:33,320 concept there of like, I get to, versus I have to, for some 214 00:12:33,320 --> 00:12:37,220 reason, I think back to there was some random moment where me 215 00:12:37,220 --> 00:12:40,600 and some family members had to clear out a house, like, like, 216 00:12:40,600 --> 00:12:43,300 my dad had died, and we had to clear out all of his stuff, and 217 00:12:43,540 --> 00:12:46,900 the three of us, just one person went to this room, one person 218 00:12:46,900 --> 00:12:50,440 went to that room. Like, no one was lazy. No one had to stop and 219 00:12:50,440 --> 00:12:52,660 say, Wait, what do you want me to do? We just sprung into 220 00:12:52,660 --> 00:12:58,360 action, just because it was just the thing to do. And I mean, the 221 00:12:58,360 --> 00:13:01,440 time, like we said, the time will pass anyway you might just, 222 00:13:01,440 --> 00:13:04,560 like, you can choose to sit on the couch and watch TV, but like 223 00:13:04,560 --> 00:13:07,020 you're still you're still doing the work, right? You're still 224 00:13:07,020 --> 00:13:09,360 breathing, your heart's still beating. You might as well be 225 00:13:09,420 --> 00:13:14,880 productive there. And so as far as like, you kind of branching 226 00:13:14,880 --> 00:13:18,900 off into this new area is this, like, the new you are you still 227 00:13:18,960 --> 00:13:21,320 doing, like, the mortgage coaching in parallel, like, 228 00:13:21,500 --> 00:13:24,740 what's the master plan here? Or is one? Or does there even have 229 00:13:24,740 --> 00:13:25,280 to be one? 230 00:13:26,720 --> 00:13:29,300 Elysia Stobbe: I kind of think there to be one, but it's 231 00:13:29,300 --> 00:13:32,120 interesting because, and if I could just go back to you taking 232 00:13:32,120 --> 00:13:35,780 out the garbage comment real quick. See, I look at that like 233 00:13:35,780 --> 00:13:39,620 not all the things you said were awesome. And for me, I'd be 234 00:13:39,620 --> 00:13:44,500 like, Thank God I have food to make garbage, right? Like, if we 235 00:13:44,500 --> 00:13:49,540 look at where we are around the planet, I mean, most of us, you 236 00:13:49,540 --> 00:13:52,960 know, really are, we have so much to be grateful for so but 237 00:13:52,960 --> 00:13:56,080 anyway, back to the plan, not the plan. So it's interesting 238 00:13:56,080 --> 00:14:00,660 because, yeah, I mean, it just depends on kind of where you 239 00:14:00,660 --> 00:14:04,440 know me from, I guess, right as to what? So I'm still doing the 240 00:14:04,440 --> 00:14:08,580 mortgage. I'm still originating mortgages, and thank goodness, 241 00:14:08,580 --> 00:14:12,240 because it's been a phenomenal year, rates are low, and due to 242 00:14:12,240 --> 00:14:14,820 the pandemic, a lot of people want to move. They want bigger 243 00:14:14,820 --> 00:14:19,740 space. They want a bigger yard. So that's kept me busy and 244 00:14:19,740 --> 00:14:25,160 fortunate to really dial it down and serve on a greater level of 245 00:14:25,160 --> 00:14:29,540 my mortgage coaching clients, but the spirituality. I mean, 246 00:14:29,540 --> 00:14:33,800 really, for the past eight years, I went through some major 247 00:14:33,800 --> 00:14:37,700 shifts, and then about five, four and five years ago, I had 248 00:14:37,700 --> 00:14:42,820 major health challenges. So that's really the point where I 249 00:14:43,060 --> 00:14:48,100 began making lifelong changes, little by little by little, both 250 00:14:48,100 --> 00:14:53,260 with, you know, my spirituality and my mental focus, as well as 251 00:14:54,040 --> 00:14:59,680 innovation and diet and health habits. So I mean, that's been 252 00:14:59,680 --> 00:15:04,920 going. On for about five or six years now, because I had to, or, 253 00:15:04,920 --> 00:15:07,920 you know, I might not be here. And traditional medicine, 254 00:15:07,920 --> 00:15:13,500 unfortunately, really wasn't that helpful. So, so, yeah, so I 255 00:15:13,500 --> 00:15:16,620 just think it's another component that maybe, if you 256 00:15:16,620 --> 00:15:20,160 know me from the, you know, from the Tony Robbins environment, 257 00:15:20,160 --> 00:15:22,700 then, yeah, you're like, Oh, of course, a lot of people actually 258 00:15:22,700 --> 00:15:26,000 in that environment don't even know that I do mortgages, so 259 00:15:26,240 --> 00:15:29,660 it's kind of just like, What do you know me by? And obviously 260 00:15:29,960 --> 00:15:34,520 the mortgage gets a lot more publicity, but yeah, it's just 261 00:15:34,520 --> 00:15:35,900 another part of me. I guess 262 00:15:37,160 --> 00:15:41,080 Robert Plank: it works for you, yeah. And I think that I can 263 00:15:41,080 --> 00:15:45,280 relate to, maybe having, having just enough chaos, right? And, 264 00:15:45,280 --> 00:15:47,800 like, I'm kind of similar where, like, some people know me for 265 00:15:47,800 --> 00:15:51,520 like, programming reasons, and some for podcast reasons and and 266 00:15:51,520 --> 00:15:56,140 so I like your, your kind of philosophy there that, well, if 267 00:15:56,140 --> 00:15:59,800 they, if they happen to know you from that, then that's just how 268 00:15:59,800 --> 00:16:02,520 they how they know you. And, I mean, it's always good to, like, 269 00:16:02,520 --> 00:16:05,340 examine the branding, but sometimes I drive myself crazy 270 00:16:05,340 --> 00:16:07,740 when someone says, Well, you should only be known for one 271 00:16:07,740 --> 00:16:10,080 thing. Well, can I be known for like, three like, I'm not 272 00:16:10,080 --> 00:16:13,380 looking to be known for like 30, but can I be known for a 273 00:16:13,380 --> 00:16:16,500 handful? So that's that's kind of reassuring for some of us who 274 00:16:16,560 --> 00:16:19,860 feel like we're going through that kind of identity crisis. 275 00:16:20,040 --> 00:16:23,780 And so since we're on the topic of business and marketing in 276 00:16:23,780 --> 00:16:28,520 these last final minutes, one of the questions that you sent to 277 00:16:28,520 --> 00:16:32,060 me for me to ask you is, what is your favorite marketing hack? So 278 00:16:32,060 --> 00:16:34,700 I couldn't resist that. What is your favorite marketing hack? 279 00:16:35,420 --> 00:16:38,780 Elysia Stobbe: I think whenever you can leverage social media, 280 00:16:39,020 --> 00:16:44,500 it's just, it's my favorite hack. However, it has to be done 281 00:16:44,620 --> 00:16:50,140 genuinely and sincerely. So you know, from when we've talked 282 00:16:50,140 --> 00:16:53,800 before, I really try to approach everything from a serving 283 00:16:53,860 --> 00:17:00,040 mentality. So I mean, if anybody asked me to do anything to help 284 00:17:00,040 --> 00:17:05,400 them, I will always do it. But when it comes to social media, I 285 00:17:05,400 --> 00:17:10,620 just feel like, you don't, you can't always only post the stuff 286 00:17:10,620 --> 00:17:14,340 where you're doing great things, like, you just have to be real 287 00:17:14,340 --> 00:17:18,300 and sometimes, you know, eat a slice of humble pie. There was a 288 00:17:18,300 --> 00:17:20,960 post I did in the journey to success group a couple of nights 289 00:17:20,960 --> 00:17:25,340 ago, and it was just like, if you're familiar with Esther 290 00:17:25,340 --> 00:17:30,740 Perel, she's relationship coach. Oh, she's so in tune. It's 291 00:17:30,740 --> 00:17:34,700 amazing. But I put one of her podcasts on, and I just said, 292 00:17:34,700 --> 00:17:39,800 you know, if I point the finger at myself, I have the 293 00:17:39,800 --> 00:17:42,280 opportunity to grow like if there's a relationship 294 00:17:42,280 --> 00:17:45,280 challenge, friend, love or whatever, but if I point the 295 00:17:45,280 --> 00:17:48,940 finger somewhere else, I don't learn anything about myself. So, 296 00:17:49,660 --> 00:17:52,300 you know, and I took that from a real life situation, so I feel 297 00:17:52,300 --> 00:17:57,340 like social media, if you know, if you use it genuinely and 298 00:17:57,340 --> 00:18:01,440 sincerely with the true intent to serve, it's, it's a great 299 00:18:01,440 --> 00:18:01,920 hack, 300 00:18:03,360 --> 00:18:06,600 Robert Plank: and it seems to be just easier and simpler to do it 301 00:18:06,600 --> 00:18:10,800 that way. If you, if you're doing 10 takes, and it has to be 302 00:18:10,800 --> 00:18:13,260 exactly perfect, and it has to be super bubbly, and 303 00:18:13,320 --> 00:18:17,760 everything's positive, it's like so you're working harder to be 304 00:18:17,760 --> 00:18:22,940 less sincere, for people to be kind of tired of it much more 305 00:18:22,940 --> 00:18:26,120 quickly. It doesn't make a lot of sense. Why not just the 306 00:18:26,240 --> 00:18:29,960 cameras and the phones are good enough. Just fire it up. And if 307 00:18:29,960 --> 00:18:32,960 you're walking your dog at the beach, saying hi to people, why 308 00:18:32,960 --> 00:18:35,900 not just document that? Why not have something that's real? It 309 00:18:35,900 --> 00:18:38,780 makes a lot of sense, exactly, 310 00:18:38,840 --> 00:18:39,740 Elysia Stobbe: exactly. 311 00:18:40,280 --> 00:18:44,680 Robert Plank: And so to to connect the the group, to the 312 00:18:44,680 --> 00:18:47,620 the book and the course, like, what's what's your plan here? 313 00:18:47,620 --> 00:18:49,840 What route do you want people to go through? 314 00:18:50,500 --> 00:18:53,140 Elysia Stobbe: So if they want to go to key to success in 315 00:18:53,140 --> 00:18:59,140 life.com, that's where they can get there's actually a 10 page 316 00:18:59,380 --> 00:19:03,600 freebie that I'm giving away that's not in the book. So if 317 00:19:03,600 --> 00:19:08,640 they want to go ahead and do that, they can and then if they 318 00:19:08,640 --> 00:19:13,080 choose to buy the book, it's on Amazon, or the link is also from 319 00:19:13,740 --> 00:19:18,900 my website, Alicia stovey books, plural.com, they can click on it 320 00:19:18,900 --> 00:19:23,300 and get the book there. If they enjoy the book and would like to 321 00:19:23,300 --> 00:19:28,100 write a review, I actually have two free videos for the first 322 00:19:28,100 --> 00:19:32,840 two weeks of the 52 week course that goes along with the book, 323 00:19:32,900 --> 00:19:35,360 where basically I'm walking people through and it's really 324 00:19:35,360 --> 00:19:39,740 more accountability, because it's easy to do like the first 325 00:19:39,740 --> 00:19:43,600 two chapters and then not come back to it next Sunday. And 326 00:19:43,600 --> 00:19:46,900 then, you know, then people feel like, Oh, I'm behind the bottom 327 00:19:46,900 --> 00:19:49,000 line is, I didn't make it January through December. 328 00:19:49,000 --> 00:19:51,640 There's 52 weeks. You can start whenever you want. You can do 329 00:19:51,640 --> 00:19:54,040 two chapters a week, but if they like the book and are kind 330 00:19:54,040 --> 00:19:56,380 enough to give a review on Amazon, because I want to help 331 00:19:56,380 --> 00:20:00,240 as many people as possible, then I give away those first. To 332 00:20:00,660 --> 00:20:04,080 video, we and they can also see if they like the style and the 333 00:20:04,080 --> 00:20:07,800 format of that as well. And I just, I want to help as many 334 00:20:07,800 --> 00:20:12,180 people as possible make positive, incremental changes 335 00:20:12,180 --> 00:20:14,280 and shifts in their life, because there's so much 336 00:20:14,280 --> 00:20:17,160 craziness going on. You know, we just need a little more joy 337 00:20:17,160 --> 00:20:19,500 juice, as I like to call it, in our lives every day. 338 00:20:20,400 --> 00:20:23,060 Robert Plank: I agree, and it seems like you're filling a need 339 00:20:23,060 --> 00:20:27,560 here, because it's it's easy to hop on YouTube and dial up some 340 00:20:27,560 --> 00:20:31,340 self help video, and that gets you by, but then there's no long 341 00:20:31,400 --> 00:20:35,660 term plan, there's no routine, and then you could go to a Tony 342 00:20:35,660 --> 00:20:38,240 Robbins event and buy a big old, huge course, and that's fine 343 00:20:38,240 --> 00:20:41,560 too, but then that's quite the commitment. And I love when 344 00:20:41,680 --> 00:20:46,840 things are set up in like a 30 day, or a 52 week, or a 365 day 345 00:20:46,840 --> 00:20:49,360 kind of thing, because it kind of has the best of both, right? 346 00:20:49,360 --> 00:20:53,020 There's the bite sized chunks, but then I also feel like it's 347 00:20:53,020 --> 00:20:55,840 moving somewhere. And like you said, if you stall out on week 348 00:20:55,840 --> 00:20:59,020 nine and you pick it up later, well then you just kind of 349 00:20:59,020 --> 00:21:03,420 continue on in those steps in that path. So we said key, or 350 00:21:03,420 --> 00:21:07,500 keys to success in life.com. To get those 351 00:21:07,560 --> 00:21:11,280 Elysia Stobbe: singular, yes, sorry, key is singular key to 352 00:21:11,280 --> 00:21:12,960 success in life. So 353 00:21:12,960 --> 00:21:15,420 Robert Plank: just just the one key that the one most important 354 00:21:15,420 --> 00:21:20,540 key to success in life.com. To get the freebie, and then Alicia 355 00:21:20,600 --> 00:21:25,580 Stobie books.com to find out that book and leave a review on 356 00:21:25,580 --> 00:21:28,940 Amazon and join that Facebook group, so that way you can get 357 00:21:28,940 --> 00:21:32,240 that accountability that Alicia was talking about, where you can 358 00:21:32,240 --> 00:21:36,440 see other people posting if Alicia finds a cool podcast or 359 00:21:36,440 --> 00:21:39,440 decides to live stream on on the beach, that is the place to go 360 00:21:39,440 --> 00:21:42,460 to. And so is that easily accessible? Is that just a 361 00:21:42,460 --> 00:21:45,340 search on Facebook thing, or do you funnel them to that group 362 00:21:45,340 --> 00:21:46,360 from someplace? 363 00:21:47,080 --> 00:21:50,620 Elysia Stobbe: If they do the opt in for the free 10 page 364 00:21:50,620 --> 00:21:54,280 download, then they should get a follow up email to join the 365 00:21:54,280 --> 00:21:57,460 Facebook group journey to success. However, they can also 366 00:21:57,460 --> 00:22:00,480 search on Facebook. It's not hidden, it's public. I wanted to 367 00:22:00,480 --> 00:22:04,080 help as many people as possible. And also, one of the things that 368 00:22:04,080 --> 00:22:08,880 I really am enjoying is that I'm not the guru, like I give some 369 00:22:08,880 --> 00:22:12,420 info, but other people in the group I'm so impressed with 370 00:22:12,420 --> 00:22:16,380 who's stepping up and sharing information. And there's amazing 371 00:22:16,380 --> 00:22:20,360 posts in there from a lot of different people, which I like 372 00:22:20,360 --> 00:22:23,840 so. And one thing I will say too, since the title of the book 373 00:22:23,840 --> 00:22:27,320 is journey to success, I just wanted to let your audience know 374 00:22:27,320 --> 00:22:32,000 that it's not my definition of success that's part of the point 375 00:22:32,000 --> 00:22:36,440 of the book is the reader gets to figure out what they want to 376 00:22:36,440 --> 00:22:40,600 do, what makes them happy, and therefore they determine their 377 00:22:40,600 --> 00:22:44,380 own definition of success. It's not somebody else telling you so 378 00:22:44,380 --> 00:22:46,540 Robert Plank: nice so, so it's everyone has their own 379 00:22:46,540 --> 00:22:49,060 personalized goal. That way you're not trying to fit into 380 00:22:49,060 --> 00:22:51,760 some kind of cookie cutter. Here's what success is. It's 381 00:22:51,760 --> 00:22:56,200 what you decide what what success is. That's great, yeah. 382 00:22:56,380 --> 00:22:57,520 Elysia Stobbe: So it's empowering, 383 00:22:58,480 --> 00:23:01,080 Robert Plank: fantastic. Well, if you in podcast saying that 384 00:23:01,080 --> 00:23:04,080 you would like to be empowered if you want to get that 385 00:23:04,140 --> 00:23:07,560 consistent help, you want to join that community key to 386 00:23:07,560 --> 00:23:12,180 success in life.com, and then that will get you to that, that 387 00:23:12,180 --> 00:23:15,540 freebie, and then eventually to the journey to success, Facebook 388 00:23:15,540 --> 00:23:18,780 group as we wrap up wind down here, Alicia, do you have any 389 00:23:18,840 --> 00:23:22,340 final parting words or thoughts, anything that you wish would 390 00:23:22,340 --> 00:23:24,860 just like stick in our minds long after we listen to this 391 00:23:24,860 --> 00:23:25,400 episode. 392 00:23:27,860 --> 00:23:31,160 Elysia Stobbe: I think sometimes it can be scary to embark on a 393 00:23:31,160 --> 00:23:35,840 journey of personal growth. Not everybody is like woohoo, and it 394 00:23:35,840 --> 00:23:39,740 can be challenging and painful, but the bottom line is, when you 395 00:23:39,740 --> 00:23:43,420 come out on the other side, you have a life that you can truly 396 00:23:43,420 --> 00:23:47,200 enjoy for yourself, because you've defined it with your own 397 00:23:48,220 --> 00:23:52,360 own depth too happy. So I say, give it a shot. Get in there. 398 00:23:57,160 --> 00:23:59,740 Robert Plank: Did you leave us a quick review on iTunes? Yet it's 399 00:23:59,740 --> 00:24:02,640 quick and easy. Just go to marketer of the day.com/itunes 400 00:24:04,440 --> 00:24:08,640 click the View in iTunes button, and we would be very grateful.