1 00:00:00,000 --> 00:00:04,560 Unknown: Marketer of the day. Episode, 775 the Amazon jungle. 2 00:00:04,860 --> 00:00:08,220 Build credibility, create a winning brand and thrive in the 3 00:00:08,220 --> 00:00:10,560 Amazon marketplace with Jason Boyce. 4 00:00:15,360 --> 00:00:17,700 Robert Plank: Welcome back to the marketer of the day podcast, 5 00:00:17,700 --> 00:00:21,500 we are here with Jason Boyce, who is the co author of the 6 00:00:21,500 --> 00:00:25,580 Amazon jungle. We are going to be talking about e commerce, 7 00:00:25,820 --> 00:00:30,200 bootstrapping, branding, and also how Jason was able to get 8 00:00:30,200 --> 00:00:35,360 his company to become a top 200 Amazon seller and a top 1000 e 9 00:00:35,360 --> 00:00:38,300 commerce seller, according to internet retailer magazine. 10 00:00:38,360 --> 00:00:41,020 Super impressive. Jason, glad to be talking to you. 11 00:00:41,380 --> 00:00:43,360 Jason Boyce: Hey, great to be here. Robert, thanks for having 12 00:00:43,360 --> 00:00:43,540 me 13 00:00:44,260 --> 00:00:48,160 Robert Plank: so. So, yeah, Amazon e commerce. The only 14 00:00:48,160 --> 00:00:50,740 thing that, I guess two things come to mind about that, one 15 00:00:50,740 --> 00:00:54,580 thing is, like, I, I did some of that kind of Amazon e commerce 16 00:00:54,580 --> 00:00:59,560 stuff years ago, and my only two regrets, regret number one was 17 00:00:59,560 --> 00:01:03,780 realizing, like, how, how cut throat and fast paced some of 18 00:01:03,780 --> 00:01:08,100 that E commerce and Amazon kind of space is as far as like, I 19 00:01:08,100 --> 00:01:11,700 wish I had been like, building whole websites and YouTube 20 00:01:11,700 --> 00:01:14,820 channels and doing all these crazy outside the box things 21 00:01:14,820 --> 00:01:18,240 with that. And number two, I wish I had kind of like 22 00:01:18,240 --> 00:01:21,800 reinvested more doing that E commerce, like, doing the retail 23 00:01:21,800 --> 00:01:25,160 arbitrage and the private label, I wish I had, like, gotten a 24 00:01:25,160 --> 00:01:28,880 whole team of people to just keep the business afloat. And I 25 00:01:28,880 --> 00:01:32,240 wish I hadn't cashed out, like, the money every month. I wish I 26 00:01:32,240 --> 00:01:34,940 had just, like, kept it in there for like, six or 12 months. So 27 00:01:35,060 --> 00:01:38,900 those are my two like thoughts, comments on and regrets on 28 00:01:38,900 --> 00:01:41,560 Amazon e commerce. So like, like, what are your thoughts 29 00:01:41,560 --> 00:01:44,320 about this? What has you fired up about all this Amazon e 30 00:01:44,320 --> 00:01:45,160 commerce stuff? 31 00:01:45,700 --> 00:01:49,840 Jason Boyce: Yeah, well, you know, I I can appreciate what 32 00:01:49,840 --> 00:01:53,320 you're saying. You know, every month when we looked at our cash 33 00:01:53,320 --> 00:01:56,560 receipts, especially in the early days, and I was selling on 34 00:01:56,560 --> 00:02:02,760 Amazon as early as 2003 we had those discussions. And, you 35 00:02:02,760 --> 00:02:06,360 know, luckily, I was able to convince my brothers to just 36 00:02:06,360 --> 00:02:10,080 keep reinvesting, and, you know, building up our team and 37 00:02:10,080 --> 00:02:16,740 building up our brand. And so, yeah, for sure. I mean, it takes 38 00:02:16,740 --> 00:02:21,740 a long time to build up not only an Amazon seller account, but 39 00:02:21,740 --> 00:02:29,300 also a brand and and so it's definitely part, and I would, I 40 00:02:29,300 --> 00:02:33,860 would even say, in today's world, on Amazon, you have to 41 00:02:33,860 --> 00:02:36,740 make you have to have money up front. You have to have money to 42 00:02:36,740 --> 00:02:42,400 burn in the first three months, six months, even a year, in 43 00:02:42,400 --> 00:02:45,700 order to gain some traction. Because, like, I mean, you said 44 00:02:45,700 --> 00:02:49,840 it best, Robert, it's really fast paced. I'm not sure what 45 00:02:49,840 --> 00:02:52,300 year you were on it, but it's even more fast paced by the 46 00:02:52,300 --> 00:02:54,340 month. So you know, 47 00:02:55,840 --> 00:02:59,020 Rick Cesari: shifted to a pay per plate, like you were saying 48 00:02:59,020 --> 00:02:59,920 platform, 49 00:03:01,600 --> 00:03:03,900 Robert Plank: and when I was in there, Jason, it was maybe 2014 50 00:03:04,380 --> 00:03:08,700 2015 so that was like there was a whole generation of of, like, 51 00:03:08,700 --> 00:03:12,600 2012 ish sellers who they missed the good old days of going, you 52 00:03:12,600 --> 00:03:15,120 just go into WalMart, load up the shopping cart, and you have 53 00:03:15,120 --> 00:03:19,500 a whole cart full of retail arbitrage items and then, but it 54 00:03:19,500 --> 00:03:23,240 was also kind of when a lot of these suppliers were first 55 00:03:23,300 --> 00:03:26,000 coming on there, and people were talking about, like the China 56 00:03:26,000 --> 00:03:28,820 Fairs and things like that. So it seems like, at least from 57 00:03:28,820 --> 00:03:32,600 what little I saw, that whenever some of these doors close, some 58 00:03:32,600 --> 00:03:34,760 new ones open up, kind of like how you're saying, Well, 59 00:03:34,820 --> 00:03:38,540 nowadays there's the pay to play. Nowadays you kind of have 60 00:03:38,540 --> 00:03:41,500 to have this upfront investment. But so does everyone else, 61 00:03:41,500 --> 00:03:44,560 right? Like, anytime I hear about there's this barrier of 62 00:03:44,560 --> 00:03:49,000 entry, I think, well, how can I make this not a big deal for me, 63 00:03:49,060 --> 00:03:52,120 realizing that it might be a big deal for many others, and kind 64 00:03:52,120 --> 00:03:54,100 of keep them out? Yeah, 65 00:03:54,100 --> 00:03:56,740 Jason Boyce: absolutely. Like, and you know, to my co author, 66 00:03:56,740 --> 00:03:59,560 Rickson, Jerry's point, it is paid to play on Amazon. Now it 67 00:03:59,560 --> 00:04:02,880 wasn't the case when I started, when I started, Robert, we were 68 00:04:02,880 --> 00:04:06,660 dropshippers, and so we didn't even carry any inventory. We 69 00:04:06,660 --> 00:04:10,800 listed products when we sold it. We send the order to the 70 00:04:10,800 --> 00:04:15,000 manufacturer, and they direct ship an individual product to 71 00:04:15,000 --> 00:04:17,520 our customer, and life is good. You didn't need any money. You 72 00:04:17,520 --> 00:04:19,980 know, when I started, I didn't have any money. So we went from 73 00:04:19,980 --> 00:04:23,540 100,000 sales in year, one than 1,000,002 million and 4 million, 74 00:04:23,720 --> 00:04:26,960 and we were doubling year over year. But then then Amazon sort 75 00:04:26,960 --> 00:04:30,920 of changed that game and started carrying inventory and buying 76 00:04:31,160 --> 00:04:35,360 our products at a lot less than we could ever afford to and 77 00:04:35,360 --> 00:04:38,240 carrying inventory. So that business sort of evaporated 78 00:04:38,240 --> 00:04:43,360 overnight, you know, and then we had to transition to getting 79 00:04:43,360 --> 00:04:46,240 some exclusives where we were the only owner of a UPC code or 80 00:04:46,420 --> 00:04:50,380 a product. And then eventually we developed our own private 81 00:04:50,380 --> 00:04:53,260 label brand, and that was the strongest position to be in. And 82 00:04:53,260 --> 00:04:56,080 Robert, you mentioned, what you mentioned is sort of retail 83 00:04:56,080 --> 00:04:59,860 arbitrage. We call them RAs, and there's, there's no play, there. 84 00:05:00,000 --> 00:05:04,680 On Amazon. But you know, you can go to a tent sale, and you can 85 00:05:04,680 --> 00:05:09,180 buy up everything that that that closeout retailer is offering 86 00:05:09,180 --> 00:05:12,720 and find a similar product listing on Amazon and attached 87 00:05:12,720 --> 00:05:15,840 to a listing, and you can still do some quick hits and make some 88 00:05:15,840 --> 00:05:19,500 money doing retail arbitrage. Drop Shipping, as it turns out, 89 00:05:19,500 --> 00:05:22,940 is now forbidden by Amazon's Terms of Service, although I 90 00:05:22,940 --> 00:05:26,900 know there's still some sellers that are doing it, but that's 91 00:05:26,900 --> 00:05:30,440 like, that's like a one hit here or there. What Rick and I talk 92 00:05:30,440 --> 00:05:36,380 about in the book is a long term strategy. It's this whole idea 93 00:05:36,380 --> 00:05:39,680 that forget about the product, forget about the sale. Today. 94 00:05:39,860 --> 00:05:44,920 What's a real value is that digital Amazon listing, and by 95 00:05:44,920 --> 00:05:47,560 having your own brand that you don't have to share the buy box 96 00:05:47,560 --> 00:05:50,980 with, and developing your own brand equity and selling your 97 00:05:50,980 --> 00:05:54,580 own product over time, as you get more reviews, as you get 98 00:05:54,580 --> 00:05:59,320 more sales, that product listing will move up the search results 99 00:05:59,320 --> 00:06:02,400 until eventually you can get on the first page, and when you get 100 00:06:02,400 --> 00:06:04,860 on the first page, magic starts to happen, and you start to 101 00:06:04,980 --> 00:06:08,700 really generate some additional sales. And so even though, you 102 00:06:08,700 --> 00:06:11,760 know, I certainly don't have any problem with the RA folks that 103 00:06:11,760 --> 00:06:14,040 are out there having fun. They they kind of, they like the 104 00:06:14,040 --> 00:06:16,920 thrill of the hunt, Robert. They like to go find a good deal and 105 00:06:16,920 --> 00:06:20,160 then attach it and make a nice rip. But it's a short term rip 106 00:06:20,280 --> 00:06:24,560 on Amazon. The longer play that Rick and I like to promote in 107 00:06:24,560 --> 00:06:28,100 our book Amazon jungle is, you know, you got to do this. You 108 00:06:28,100 --> 00:06:30,920 got to play the long game. Develop your own brand, get your 109 00:06:30,920 --> 00:06:34,160 registered trademark, start building up your brand equity 110 00:06:34,220 --> 00:06:37,460 and rise in the ranks, and your sales will rise with those those 111 00:06:37,460 --> 00:06:38,240 rank one 112 00:06:38,240 --> 00:06:40,340 Rick Cesari: thing we encourage people to do a little bit 113 00:06:40,340 --> 00:06:44,080 different than old style brick and mortar retailing is start at 114 00:06:44,080 --> 00:06:49,540 a lower price to generate the traffic, and then the normal or 115 00:06:49,540 --> 00:06:52,360 traditional retailing, you'd start at a higher price and drop 116 00:06:52,360 --> 00:06:55,480 it. Here, you start at a lower price and raise your prices as 117 00:06:55,480 --> 00:06:59,560 you get the traffic is coming into the listing, and we've seen 118 00:06:59,560 --> 00:07:03,240 it over and over again, there's no fall off in sales once you 119 00:07:03,240 --> 00:07:07,560 have that traffic and and reviews, and then you raise the 120 00:07:07,560 --> 00:07:12,240 price 20% and even more, the sales remain constant. 121 00:07:13,260 --> 00:07:15,060 Robert Plank: And it seems like a lot of what you guys are 122 00:07:15,060 --> 00:07:18,780 talking about is kind of like a startup mindset. This whole idea 123 00:07:18,840 --> 00:07:23,780 of like, like number one, don't be boxed into just the platform 124 00:07:23,780 --> 00:07:27,020 that you're on, right? Don't just live on Amazon. And I'm 125 00:07:27,020 --> 00:07:31,640 hearing from you guys, Amazon is a traffic source. And do what 126 00:07:31,640 --> 00:07:35,360 you can to like, break even and press Amazon, get a presence, 127 00:07:35,360 --> 00:07:39,560 get this keyword optimized listing, get lots of reviews. 128 00:07:39,620 --> 00:07:44,620 Kind of play Amazon's game, but also have your own property. And 129 00:07:44,620 --> 00:07:48,220 then also what you're saying Rick is kind of like gobble up 130 00:07:48,220 --> 00:07:51,820 the market when you first get there because of because that 131 00:07:51,820 --> 00:07:54,760 way, same idea, if you can get all these numbers, all these 132 00:07:54,760 --> 00:07:58,180 volumes of sales, then that kind of helps you rise in the 133 00:07:58,180 --> 00:08:01,680 ranking. So it's kind of like two things that that it seems 134 00:08:01,680 --> 00:08:04,680 like it goes against common sense, or it goes against kind 135 00:08:04,680 --> 00:08:07,620 of the traditional way of doing it, where now it's kind of more 136 00:08:07,620 --> 00:08:10,260 like the fast paced Internet startup kind of mindset. 137 00:08:11,580 --> 00:08:16,200 Rick Cesari: Yeah. And you know, Amazon's just a such a large and 138 00:08:16,200 --> 00:08:19,500 powerful distribution channel. Whenever someone's launching a 139 00:08:19,500 --> 00:08:23,420 product, we always say you have to be there, but a lot of the 140 00:08:23,420 --> 00:08:26,300 branding that you're doing is happening on your own website. 141 00:08:26,360 --> 00:08:29,720 You're really building your brand on almost everything you 142 00:08:29,720 --> 00:08:33,200 do off Amazon, but then on your brand page, all that stuff 143 00:08:33,200 --> 00:08:37,520 transfers over to Amazon, and like Jason said, you know, 144 00:08:37,520 --> 00:08:40,480 success on Amazon now is building a brand is 145 00:08:40,480 --> 00:08:44,560 differentiating your product from other products out there, 146 00:08:45,100 --> 00:08:47,740 so people have a reason to buy it, even though it's higher 147 00:08:47,740 --> 00:08:49,720 priced than than some others, 148 00:08:50,440 --> 00:08:53,500 Robert Plank: and it's and just kind of almost like in the in 149 00:08:53,500 --> 00:08:57,220 the in the periphery here, next to what we're talking about, 150 00:08:57,220 --> 00:08:59,740 like you're talking about having your own brand and having your 151 00:08:59,740 --> 00:09:03,180 own presence. Like, what's going through my head is it opens up 152 00:09:03,180 --> 00:09:07,140 all these, like, all these kind of tried and true methods, like 153 00:09:07,140 --> 00:09:10,860 building an email list. How many e comm sellers don't even 154 00:09:10,860 --> 00:09:15,060 consider that? Or things like do running retargeting ads from 155 00:09:15,060 --> 00:09:18,000 your website. So if someone was interested enough to go from 156 00:09:18,000 --> 00:09:21,020 Amazon to your website, if they're that curious about your 157 00:09:21,020 --> 00:09:24,740 product line, it makes sense to at least target them in kind of 158 00:09:24,740 --> 00:09:27,440 the retargeting ad. So it seems like as soon as we get off 159 00:09:27,440 --> 00:09:29,720 Amazon and kind of think like the bigger picture, like you 160 00:09:29,720 --> 00:09:34,340 guys are mentioning, then a lot of these other kind of marketing 161 00:09:34,400 --> 00:09:37,460 techniques that we've always heard about can suddenly connect 162 00:09:37,460 --> 00:09:40,100 again, whereas before, if we were just thinking in terms of 163 00:09:40,220 --> 00:09:43,120 just Amazon, then it didn't really apply. And like, you 164 00:09:43,120 --> 00:09:46,000 know, we're talking about a lot of ideas and theories here, and 165 00:09:46,060 --> 00:09:49,240 to kind of keep things like concrete and real world, can you 166 00:09:49,240 --> 00:09:51,760 guys share with me, like, a story from some of these brands 167 00:09:51,760 --> 00:09:54,340 that you're that you're building, that you're growing, 168 00:09:54,340 --> 00:09:57,220 that you've helped with to kind of solidify what we're talking 169 00:09:57,220 --> 00:09:57,820 about here? 170 00:09:58,840 --> 00:10:02,520 Jason Boyce: Yeah, sure. And. And you know, whenever Rick and 171 00:10:02,520 --> 00:10:06,360 I talk to a lot of brands every week, and my advice, whether 172 00:10:06,360 --> 00:10:12,480 you're a well funded startup or or even a big brand, is what you 173 00:10:12,480 --> 00:10:15,720 said, Robert, first of all is you have to have your own e 174 00:10:15,720 --> 00:10:20,420 commerce. It's a direct to consumer world now and and I'll 175 00:10:20,420 --> 00:10:23,840 tell you a story about someone making the very a big brand, 176 00:10:23,840 --> 00:10:27,320 making a very difficult transition from Wholesale retail 177 00:10:27,320 --> 00:10:31,100 brand to a direct to consumer brand. And then the other thing 178 00:10:31,100 --> 00:10:34,160 that you have to do is be on Amazon, because Amazon is where 179 00:10:34,400 --> 00:10:39,740 now 60% of the online sales in the United States are going 180 00:10:39,740 --> 00:10:44,740 through amazon.com this year, Robert, they will surpass 181 00:10:44,740 --> 00:10:50,560 Walmart in gross merchandise. Val GMV numbers as the biggest 182 00:10:50,560 --> 00:10:55,240 US based retailer in the world. And they're massive. So you 183 00:10:55,240 --> 00:10:59,080 avoid being on Amazon at your own peril. And I'm going to give 184 00:10:59,080 --> 00:11:01,740 you a story. I'm going to give you an example, big national 185 00:11:01,740 --> 00:11:07,740 brand, wonderful brand Innova. They make auto diagnostic tools, 186 00:11:07,740 --> 00:11:11,700 which is a client of ours, and they own 80% of the online 187 00:11:11,700 --> 00:11:15,180 market share in every brick and mortar retail store like Pep 188 00:11:15,180 --> 00:11:17,820 Boys, AutoZone, O'Reilly's, all of those. They own the brand. 189 00:11:17,820 --> 00:11:22,580 They are the national brand, and they just didn't really have any 190 00:11:22,580 --> 00:11:28,280 presence on Amazon. And so you know what we started to see 191 00:11:29,000 --> 00:11:32,000 right away when we took over the account and built up their 192 00:11:32,000 --> 00:11:36,140 presence on Amazon, was we started to defend their brand 193 00:11:36,140 --> 00:11:40,900 name, which is very well known on on amazon.com, with the use 194 00:11:40,900 --> 00:11:44,680 of sponsored ads, and we immediately started to see sales 195 00:11:44,680 --> 00:11:47,680 increase. So what does this tell us? This tells us that this is a 196 00:11:47,680 --> 00:11:50,260 well known brand in the United States. People were searching 197 00:11:50,260 --> 00:11:53,080 for it. They were seeing it elsewhere, right? They were 198 00:11:53,080 --> 00:11:56,560 seeing it in stores, and then they were coming to Amazon and 199 00:11:56,560 --> 00:11:59,740 searching for the brand name. But before we took over the 200 00:11:59,740 --> 00:12:04,560 account, innova's competitors were spending money on their 201 00:12:04,560 --> 00:12:07,860 brand name, and they were stealing sales away from their 202 00:12:07,860 --> 00:12:12,600 brand recognition. And so there's an example of, you know, 203 00:12:12,720 --> 00:12:15,360 they probably didn't think much about Amazon as a channel, 204 00:12:15,360 --> 00:12:18,000 because they they had this wholesale model, and they had 205 00:12:18,000 --> 00:12:21,800 such massive success in the brick and mortar space, but by 206 00:12:21,800 --> 00:12:25,100 going on to Amazon, sticking a stake in the ground and 207 00:12:25,100 --> 00:12:28,760 defending their brand, they've had a lot of success in their 208 00:12:28,760 --> 00:12:31,820 they're gaining market share every month now. And what's cool 209 00:12:31,820 --> 00:12:33,800 Robert Plank: about what you just mentioned there is it seems 210 00:12:33,800 --> 00:12:36,800 like if you just do a little bit of thinking, there's always some 211 00:12:36,800 --> 00:12:40,100 kind of low hanging fruit that can be done right? Especially, 212 00:12:40,160 --> 00:12:42,340 especially in this e commerce world, like you said, where 213 00:12:42,340 --> 00:12:44,680 they're on, like, a platform, like Amazon, they're running 214 00:12:44,680 --> 00:12:46,900 sponsored ads, and there might, just might be some kind of 215 00:12:46,900 --> 00:12:49,600 cleanup to be done there. And, like, I mean, we had a client a 216 00:12:49,600 --> 00:12:52,360 couple of years ago who was selling some kind of cream, and 217 00:12:52,360 --> 00:12:57,100 we said, make a $50,000 button, make an option for, like, a 218 00:12:57,100 --> 00:13:00,160 huge, crazy amount. Where, just like, if someone wants to bulk 219 00:13:00,160 --> 00:13:04,080 buy a whole big garage full they can and then he made one sale of 220 00:13:04,080 --> 00:13:07,140 it, just from thinking to have the button. So when you're 221 00:13:07,140 --> 00:13:09,120 mentioning they're like, cleaning up the sponsored adj 222 00:13:09,120 --> 00:13:11,640 just makes me think of like, there's always like something 223 00:13:11,640 --> 00:13:14,940 that's like, easy, low hanging fruit. So kind of, since we're a 224 00:13:14,940 --> 00:13:18,480 little bit on that topic, is there anything that you Rick or 225 00:13:18,480 --> 00:13:21,980 you Jason can can think of that's like something that a lot 226 00:13:21,980 --> 00:13:24,560 of these e comm sellers are missing, that it would just be 227 00:13:24,560 --> 00:13:27,920 so easy if they just apply this one quick, low hanging fruit, 228 00:13:27,920 --> 00:13:30,260 they could make a lot more money, or at least grow their 229 00:13:30,260 --> 00:13:31,100 business faster. 230 00:13:33,500 --> 00:13:35,540 Rick Cesari: Case, and I probably have some different 231 00:13:35,540 --> 00:13:42,040 things to say about that. My two cents would be use more video if 232 00:13:42,040 --> 00:13:45,580 they aren't using video on their website, and now, especially 233 00:13:45,580 --> 00:13:49,360 Amazon, is opening up to more of that. We've just seen over and 234 00:13:49,360 --> 00:13:55,120 over again, how that increases sales and conversions. So if 235 00:13:55,120 --> 00:13:59,080 they aren't utilizing video as much as they should, we that's 236 00:13:59,080 --> 00:14:02,400 one thing where we push all our clients to start doing and 237 00:14:02,400 --> 00:14:04,980 especially more on Amazon now as well. 238 00:14:06,120 --> 00:14:08,520 Robert Plank: And so easy to do, right? Yeah, break out your 239 00:14:08,520 --> 00:14:11,520 phone. Film the product in action. You're done. Yeah, 240 00:14:11,640 --> 00:14:12,060 Rick Cesari: yep, 241 00:14:12,540 --> 00:14:14,760 Jason Boyce: I couldn't agree more. And by the way, Rick's 242 00:14:14,760 --> 00:14:18,060 book video persuasion. Rick's forgotten more about how to 243 00:14:18,060 --> 00:14:22,880 create a video that sells than most people know, and he 244 00:14:22,880 --> 00:14:26,780 literally wrote the book on it. So I would completely agree with 245 00:14:26,780 --> 00:14:31,580 Rick's comment about video is not only the future, it's the 246 00:14:31,580 --> 00:14:36,020 now. I've got a laundry list of low hanging fruit items that you 247 00:14:36,020 --> 00:14:38,600 can do on Amazon. Robert probably one of the ones a 248 00:14:38,600 --> 00:14:43,240 little bit humorous, and it's a no brainer. You'd be amazed at 249 00:14:43,240 --> 00:14:46,660 how many sellers right now are selling on Amazon, and they 250 00:14:46,660 --> 00:14:50,020 don't even realize they're out of stock, or they don't realize 251 00:14:50,020 --> 00:14:53,020 that their listing has been either buy box suppressed or 252 00:14:53,020 --> 00:14:55,960 taken down, because Amazon doesn't do a good job of 253 00:14:55,960 --> 00:14:58,660 messaging and letting them know. And there's one thing I know 254 00:14:58,660 --> 00:15:01,380 about marketing, and this is. Golden Rule, if you don't have 255 00:15:01,380 --> 00:15:04,740 inventory and your customers have no way of buying it, you 256 00:15:04,740 --> 00:15:10,200 will not sell anything. I mean, you'd be amazed at how many 257 00:15:10,200 --> 00:15:12,720 clients we talked to where, well, you're out of stock. Do 258 00:15:12,720 --> 00:15:14,940 you think maybe your sales would improve if you got some 259 00:15:14,940 --> 00:15:18,300 inventory into FBA, the Fimo by Amazon? That might be a good 260 00:15:18,300 --> 00:15:22,040 place to start. So, you know, some no brainer stuff really 261 00:15:22,040 --> 00:15:22,940 helps a lot. 262 00:15:24,080 --> 00:15:26,360 Robert Plank: And so, you know, we've talked about a lot of 263 00:15:26,360 --> 00:15:29,780 ideas here. So if, if people are are interested in some of this, 264 00:15:29,780 --> 00:15:33,260 you know, Amazon, FBA, e commerce world, and they want to 265 00:15:33,260 --> 00:15:35,900 keep this conversation going, they want to check out your book 266 00:15:35,900 --> 00:15:38,360 and check out you and your company and your services. 267 00:15:38,480 --> 00:15:41,800 What's the next step here? And how do people know if they're 268 00:15:41,860 --> 00:15:44,320 the right fit to be reaching out to you? Well, 269 00:15:45,820 --> 00:15:47,560 Jason Boyce: you want to take that one first. Rick, no, go 270 00:15:47,560 --> 00:15:47,800 ahead. 271 00:15:47,800 --> 00:15:50,980 Rick Cesari: Jason, do talk about the agency? Great. Yeah. 272 00:15:50,980 --> 00:15:51,220 So 273 00:15:51,220 --> 00:15:55,660 Jason Boyce: my agency Avenue, the number seven, media.com is 274 00:15:55,660 --> 00:15:59,020 the best place to find out more about what we do. We're 275 00:15:59,020 --> 00:16:02,520 essentially your outsourced Amazon department. We do 276 00:16:02,520 --> 00:16:06,240 everything from product and review research. We do the 277 00:16:06,240 --> 00:16:10,680 creative, we do some some minor editing. Talk to Rick if you 278 00:16:10,680 --> 00:16:13,860 want to produce some good video, because he's your guy and and 279 00:16:14,400 --> 00:16:18,360 then we also run advertising. We help manage inventory, and we 280 00:16:18,360 --> 00:16:21,200 even do customer service for clients. So we're completely 281 00:16:21,260 --> 00:16:26,000 turnkey solution. If you want to sell on Amazon, and in terms of, 282 00:16:26,420 --> 00:16:29,900 in terms of clients that are ideal for us, it's good if you 283 00:16:29,900 --> 00:16:34,280 have, you know, maybe a six figure brand. It doesn't have to 284 00:16:34,280 --> 00:16:37,100 be on Amazon right now, at least, doing 100,000 to 500,000 285 00:16:37,700 --> 00:16:41,920 in sales annually, and you're just sort of running up against 286 00:16:41,920 --> 00:16:44,560 it on Amazon, and you want to take it to the next level. We're 287 00:16:44,560 --> 00:16:47,980 a great agency, and if you're below those numbers, you know 288 00:16:47,980 --> 00:16:53,020 you can also go to our website, Avenue seven media, and click on 289 00:16:53,020 --> 00:16:57,040 the Amazon jungle, because Rick and I produce some classes to 290 00:16:57,040 --> 00:17:01,680 help startup folks figure out, sort of the nuts and bolts of 291 00:17:01,680 --> 00:17:05,040 getting the foundation a good, solid foundation. And then, of 292 00:17:05,040 --> 00:17:08,100 course, they can read the book as well. It's a real 293 00:17:08,280 --> 00:17:11,160 chronological, step by step guide on what you need to do in 294 00:17:11,160 --> 00:17:13,560 order to have success on Amazon as an Amazon brand. 295 00:17:15,480 --> 00:17:18,000 Robert Plank: Well, fantastic. Well, so people should be going 296 00:17:18,000 --> 00:17:23,120 to Avenue number seven, media.com to either contact them 297 00:17:23,120 --> 00:17:26,780 as an agency or check out that Amazon Jungle Book, so that way 298 00:17:26,780 --> 00:17:30,020 you can get caught up to speed as we're wrapping up winding 299 00:17:30,020 --> 00:17:32,900 down here. Do you think that is there anything you think we left 300 00:17:32,900 --> 00:17:35,780 out of this conversation, or anything kind of wrap things up 301 00:17:35,780 --> 00:17:39,140 here so to leave people with some kind of lasting thought or 302 00:17:39,140 --> 00:17:42,160 impression or idea? I'll 303 00:17:42,160 --> 00:17:44,320 Jason Boyce: let I let Rick go first. Yeah, no, 304 00:17:44,320 --> 00:17:46,900 Rick Cesari: so Robert, first of all, thank you for having both 305 00:17:46,900 --> 00:17:51,640 of us on we really appreciate the opportunity and that there's 306 00:17:51,640 --> 00:17:54,940 not a short, quick answer to that, to that question. I mean, 307 00:17:54,940 --> 00:17:59,260 we could talk to you for hours and hours and about things to do 308 00:17:59,260 --> 00:18:02,640 on Amazon, but also on their own website and things like that. 309 00:18:02,700 --> 00:18:05,040 And I think that's one of the reasons we started writing 310 00:18:05,040 --> 00:18:09,780 books, is to share some of that knowledge with people. And, you 311 00:18:09,780 --> 00:18:14,220 know, I would just say, Read, read some of the books that 312 00:18:14,220 --> 00:18:17,760 we've done, and, and, and the courses that we've done, and you 313 00:18:17,760 --> 00:18:20,420 can get a lot more information, because Jason might have to 314 00:18:20,420 --> 00:18:23,420 saying, he likes to say, I've made every mistake possible, so 315 00:18:23,420 --> 00:18:24,380 you don't have to 316 00:18:26,000 --> 00:18:29,120 Robert Plank: Nice. Okay, so the website is the perfect place to 317 00:18:29,120 --> 00:18:32,960 go to check out that book and to get some more of those ideas. 318 00:18:33,080 --> 00:18:38,720 Avenue seven, media.com to find to dive into this e commerce 319 00:18:38,720 --> 00:18:41,560 world where there's just so many new things to keep up with. I 320 00:18:41,560 --> 00:18:45,880 mean, you could have 20 people full time working all around the 321 00:18:45,880 --> 00:18:49,540 clock, just playing around and doing all these marketing 322 00:18:49,540 --> 00:18:51,820 techniques, all these things, as far as, like you mentioned, 323 00:18:51,820 --> 00:18:56,020 Jason the research and the ads and all these things to get the 324 00:18:56,020 --> 00:18:59,860 product sold. So why not do it the easy way, and instead of you 325 00:18:59,920 --> 00:19:02,820 bumping into all these mistakes that Jason's made over the 326 00:19:02,820 --> 00:19:06,000 years. Why not just learn from his mistakes without having to 327 00:19:06,000 --> 00:19:10,800 go through all of that hassle? Avenue seven media.com where you 328 00:19:10,800 --> 00:19:15,300 can find the Amazon jungle, authored by Jason Boyce and Rick 329 00:19:15,300 --> 00:19:19,080 cezeri. Glad to be talking to you guys, and we'll see you at 330 00:19:19,080 --> 00:19:20,400 Avenue sevenmedia.com 331 00:19:22,860 --> 00:19:25,340 Unknown: you please follow 332 00:19:25,340 --> 00:19:29,600 Robert Plank: me on Twitter, at twitter.com/robert plank. That's 333 00:19:29,600 --> 00:19:34,160 twitter.com/robert plank. And while you're adding me, also 334 00:19:34,160 --> 00:19:37,880 like marketer of the day on Facebook by going to 335 00:19:37,940 --> 00:19:40,820 facebook.com/robert plank. Show you.