1 00:00:00,000 --> 00:00:00,900 Walter Monteiro: I'm doing great. 2 00:00:01,620 --> 00:00:04,620 Robert Plank: All right, so we know each other a little bit, 3 00:00:04,740 --> 00:00:09,780 and I know you Walters, but it's always good to have a bio or a 4 00:00:09,780 --> 00:00:12,960 little like jumping off point for you. So do you have a bio? 5 00:00:12,960 --> 00:00:15,600 Or do you want to tell us about what we're talking about, or 6 00:00:15,600 --> 00:00:17,040 your website or anything like that? 7 00:00:17,220 --> 00:00:19,020 Walter Monteiro: Sure. Well, I'll give you a little bit of a 8 00:00:19,020 --> 00:00:21,800 rundown. I'm a real estate and mortgage agent in Cambridge, 9 00:00:21,800 --> 00:00:26,120 Kitchener Waterloo, Ontario, which is about 60 miles outside 10 00:00:26,120 --> 00:00:30,680 of Toronto. So we're at we're a great place to to sort of find 11 00:00:30,680 --> 00:00:33,320 the cheaper home when you're coming into the big city of 12 00:00:33,320 --> 00:00:37,040 Toronto, Ontario. And more importantly, what I like to do 13 00:00:37,040 --> 00:00:42,220 with with my time is I have a podcast called I Love Cambridge. 14 00:00:42,220 --> 00:00:44,560 I don't know if you're aware of it or not, but basically what I 15 00:00:44,560 --> 00:00:48,760 do is I give people in our community a platform for them to 16 00:00:48,760 --> 00:00:51,820 sort of demonstrate their professional services and 17 00:00:51,820 --> 00:00:56,800 abilities, and we just kind of offer it back out as a, you 18 00:00:56,800 --> 00:00:59,620 know, almost a thank you for the support that they've given me in 19 00:00:59,620 --> 00:01:01,260 my real estate business over the years, 20 00:01:02,280 --> 00:01:06,060 Robert Plank: and what's the URL for the I live Cambridge. 21 00:01:06,300 --> 00:01:07,140 Walter Monteiro: I love cambridge.ca.ca. 22 00:01:09,480 --> 00:01:12,780 Robert Plank: Alright, so we will. We'll plug that, and we 23 00:01:12,780 --> 00:01:16,380 don't need any more preparation. We'll just jump and see what 24 00:01:16,380 --> 00:01:18,060 happens. What do you think? Ready to start? 25 00:01:18,120 --> 00:01:20,120 Walter Monteiro: Sure. Let's give it a shot. All 26 00:01:20,120 --> 00:01:23,060 Robert Plank: right, so get a timer going for myself that we 27 00:01:23,060 --> 00:01:29,060 know how long we're going, and here we go. Hey, everyone. We're 28 00:01:29,060 --> 00:01:33,260 talking to Walter Montero from the I love Cambridge podcast. I 29 00:01:33,260 --> 00:01:38,540 love cambridge.ca Walter is a real estate mortgage agent six 30 00:01:38,540 --> 00:01:43,420 miles outside of Toronto, so if you are anywhere within that 31 00:01:43,420 --> 00:01:47,020 region, or you want to know about that region of Canada, you 32 00:01:47,020 --> 00:01:51,220 want to know about the local business owners and people who 33 00:01:51,640 --> 00:01:54,760 keep that city, keep that area running, check out the I love 34 00:01:54,760 --> 00:01:57,640 Cambridge podcast, and Walter will be here, so tell us all 35 00:01:57,640 --> 00:02:00,640 about the reasons why you should be listening to this show and 36 00:02:00,640 --> 00:02:03,600 everything about it. So Walter, glad to be talking to you well. 37 00:02:03,600 --> 00:02:05,280 Walter Monteiro: Thank you very much for having me on the show. 38 00:02:05,280 --> 00:02:08,460 I appreciate it, and I just want to make sure that people are 39 00:02:08,460 --> 00:02:11,940 aware that Cambridge is 60 miles outside of Toronto, not six. 40 00:02:12,000 --> 00:02:13,080 We're not that close. 41 00:02:13,680 --> 00:02:15,660 Robert Plank: All right. Big difference. Okay, little bit 42 00:02:15,660 --> 00:02:19,980 more driving time. Okay, so we're driving so Cambridge is 60 43 00:02:19,980 --> 00:02:23,300 miles, or whatever it is in kilometers in Canada, outside of 44 00:02:23,300 --> 00:02:27,380 Toronto. Okay, 100 kilometers. Nice round number. And what 45 00:02:27,380 --> 00:02:31,340 makes Cambridge different? What sets it apart from some other 46 00:02:31,340 --> 00:02:34,460 cities that might be 60 miles or 100 kilometers away? 47 00:02:34,700 --> 00:02:36,860 Walter Monteiro: Well, the great thing about Cambridge is say 48 00:02:36,860 --> 00:02:40,480 it's it's a real self contained area. Not only is it close to 49 00:02:40,480 --> 00:02:44,080 Toronto. For people that want to be located close to the city 50 00:02:44,080 --> 00:02:47,200 like that, it is a very self contained area. There's lots of 51 00:02:47,200 --> 00:02:50,380 employment going on around here. They actually call Cambridge 52 00:02:50,380 --> 00:02:53,020 kitchen of Waterloo the technology hub of Canada, 53 00:02:53,560 --> 00:02:56,860 because we're located very close to the University of Waterloo. 54 00:02:57,280 --> 00:03:00,300 And I don't know if you remember the old blackberries, but that's 55 00:03:00,300 --> 00:03:04,380 where they used to be made, in Waterloo, Ontario. And so a lot 56 00:03:04,380 --> 00:03:07,140 of tech companies kind of surround themselves around the 57 00:03:07,140 --> 00:03:10,020 university, trying to capture those students coming out of 58 00:03:10,020 --> 00:03:12,600 that area. And of course, we get, you know, a lot of 59 00:03:12,600 --> 00:03:15,600 different fallout from that. We've got a big Toyota plant 60 00:03:15,600 --> 00:03:20,840 here in the area that that employs about 8000 people. You 61 00:03:20,840 --> 00:03:23,540 know, there's some really good things going on here. The growth 62 00:03:23,540 --> 00:03:27,680 is, is quite something. Our average sale price in the 63 00:03:27,680 --> 00:03:30,620 community here is just skyrocketed. But still, in 64 00:03:30,620 --> 00:03:33,920 comparison to what you can buy in Toronto, you can get, you 65 00:03:33,920 --> 00:03:36,380 know, pretty much twice the house for what you pay in the 66 00:03:36,380 --> 00:03:36,680 city. 67 00:03:37,640 --> 00:03:40,540 Robert Plank: Fantastic. I like those sorts of areas where you 68 00:03:40,540 --> 00:03:43,360 don't have the crowded hustle and bustle of the city, but it's 69 00:03:43,360 --> 00:03:46,660 also not so rural that there's nothing to do, nowhere to go. 70 00:03:46,660 --> 00:03:50,800 And then you have kind of the college, you have the, you know, 71 00:03:50,800 --> 00:03:53,860 the big businesses that are kind of bringing the lifeblood, 72 00:03:53,860 --> 00:03:57,820 bringing the new people in. And so you have this, this podcast 73 00:03:57,880 --> 00:04:01,560 where you interview people in the community, so as far as the 74 00:04:01,560 --> 00:04:04,440 guests you've had, the business owners, people like that. Does 75 00:04:04,440 --> 00:04:07,620 anyone interesting or anyone remarkable come to mind that you 76 00:04:07,620 --> 00:04:09,240 want to tell us about? Yeah, we've 77 00:04:09,240 --> 00:04:11,640 Walter Monteiro: had some real interesting people on the show. 78 00:04:11,640 --> 00:04:14,700 I mean, some people have had some very traditional businesses 79 00:04:15,240 --> 00:04:18,360 that they have, but, you know, we get some real neat people on 80 00:04:18,360 --> 00:04:23,180 the show. We had a guy that has like, a, you know, those, those 81 00:04:23,180 --> 00:04:26,600 robot fights that you see on TV. We had a guy that was located 82 00:04:26,600 --> 00:04:29,480 right here in Kitchener that actually makes them, and he 83 00:04:29,480 --> 00:04:32,960 enters in these competitions and, and it was quite neat some 84 00:04:32,960 --> 00:04:36,260 of the time and money that's involved in developing those 85 00:04:36,260 --> 00:04:39,380 things, you know, we've got some, some other neat people 86 00:04:39,380 --> 00:04:43,180 that are very innovative in, you know, basically trying to cater 87 00:04:43,300 --> 00:04:46,480 to, you know, the way the pandemic is sort of played out 88 00:04:46,720 --> 00:04:50,020 with the economy. They've learned to pivot and change 89 00:04:50,020 --> 00:04:53,380 their their services, and all of a sudden, you know, they have, 90 00:04:53,560 --> 00:04:58,000 you know, some sort of type of Uber, type of competition, or, 91 00:04:58,720 --> 00:05:02,220 you know, that sort of thing. So we meet some really neat people. 92 00:05:02,580 --> 00:05:06,120 We've got a concierge service company called Top Notch 93 00:05:06,120 --> 00:05:11,940 concierge. They're kind of a go to for anybody that's kind of 94 00:05:11,940 --> 00:05:16,320 procrastinating certain jobs and tasks around their house. If 95 00:05:16,320 --> 00:05:18,840 these are things that you're kind of putting off, top notch 96 00:05:18,840 --> 00:05:23,240 is usually a great company to reach out to, because, you know, 97 00:05:23,240 --> 00:05:25,880 they can take care of the task for you, either they'll do it 98 00:05:25,880 --> 00:05:28,520 themselves, or find somebody that can do it for them. 99 00:05:29,600 --> 00:05:32,180 Robert Plank: Fantastic. And, and that's what's cool about 100 00:05:32,180 --> 00:05:34,460 talking to some of these local businesses, is there might be 101 00:05:34,460 --> 00:05:36,980 someone just right down the street right there might be 102 00:05:37,100 --> 00:05:41,440 someone who's just you drive by that every day, like in in town 103 00:05:41,440 --> 00:05:44,800 here, there is a some house and some sign that says Jessica's 104 00:05:44,800 --> 00:05:48,160 house, and I have no idea what it is. And then one time, I was 105 00:05:48,160 --> 00:05:50,920 at a, like, a Toastmaster meeting, and I met some guy that 106 00:05:50,920 --> 00:05:53,860 works for Jessica's house, and got to hear all about what that 107 00:05:53,860 --> 00:05:57,280 is. And so that's that's cool, because, like, if someone lives 108 00:05:57,400 --> 00:06:00,720 in town or nearby, or is thinking about moving there, or 109 00:06:00,720 --> 00:06:03,000 something like that, they can discover all of these hidden 110 00:06:03,000 --> 00:06:06,120 gems that, just like they might drive by every time that they 111 00:06:06,120 --> 00:06:09,060 come into town or leave town, and it's always there. And now 112 00:06:09,060 --> 00:06:12,360 they they know about it, so you have all and also it seems like 113 00:06:12,420 --> 00:06:16,320 there's a lot of these kind of local businesses, so that way 114 00:06:16,980 --> 00:06:19,560 that they get the attention they need, like you said, with the 115 00:06:19,560 --> 00:06:24,800 pandemic, and maybe that helps the little guy, as opposed to, 116 00:06:24,920 --> 00:06:28,220 like, a big, you know, chain kind of company, they get the 117 00:06:28,220 --> 00:06:31,880 attention they need. And so what's in it for you? Like, when 118 00:06:31,880 --> 00:06:35,240 you do this kind of a show and you interview all these people, 119 00:06:35,720 --> 00:06:39,080 people might be thinking, well, what's the the upside for Mr. 120 00:06:39,080 --> 00:06:42,160 Walter, why would you put all this time and energy into this? 121 00:06:42,340 --> 00:06:44,260 Walter Monteiro: Sure, that's, that's a good question, and it's 122 00:06:44,260 --> 00:06:47,680 sometimes something that's asking me more than anything. 123 00:06:47,680 --> 00:06:51,640 It's number one, I enjoy doing it. So, you know, just my own 124 00:06:51,640 --> 00:06:55,120 personal pleasure of doing the show. But it's, it's a double 125 00:06:55,120 --> 00:06:58,780 edged sword, really, because number one, I get to introduce 126 00:06:58,780 --> 00:07:04,440 people in the community to my circle, or and vice versa. I get 127 00:07:04,440 --> 00:07:07,800 to be introduced into their circle, because a lot of times, 128 00:07:07,860 --> 00:07:10,260 you know, these people will share this interview with 129 00:07:10,260 --> 00:07:14,100 theirs, with their sphere, and it introduces me to a whole 130 00:07:14,100 --> 00:07:17,160 other group of people that I otherwise wouldn't be exposed 131 00:07:17,160 --> 00:07:17,280 to. 132 00:07:18,840 --> 00:07:21,200 Robert Plank: And that's the thing that it's, it seems so 133 00:07:21,200 --> 00:07:25,580 simple, but it takes a while to learn that value in the network. 134 00:07:25,580 --> 00:07:27,920 And a lot of the time, a lot of times in that journey, it seems 135 00:07:27,920 --> 00:07:31,220 like it's kind of a thankless job, right? That you're, you're 136 00:07:31,280 --> 00:07:33,680 going and meeting all these people, and you're not really 137 00:07:33,680 --> 00:07:37,580 sure where it pays off. And it also seems like a lot of the the 138 00:07:37,580 --> 00:07:41,200 realtors like you have that part of it figured out that if you 139 00:07:41,200 --> 00:07:45,100 know enough people, eventually it reaches the sort of critical 140 00:07:45,100 --> 00:07:49,180 mass where, if you meet someone doing this podcast and they need 141 00:07:49,180 --> 00:07:51,880 something, or they remind you of someone else, you can connect 142 00:07:51,880 --> 00:07:54,460 with, then you can send them their way, and they can send you 143 00:07:54,460 --> 00:07:56,980 your way. And you're just in the middle of this, right? You're 144 00:07:56,980 --> 00:07:59,560 the you're the person that knows everybody. So it seems like a 145 00:07:59,560 --> 00:08:05,340 really steadily going and predictable, repeatable way for 146 00:08:05,340 --> 00:08:07,080 you to build this kind of network. 147 00:08:07,560 --> 00:08:09,180 Walter Monteiro: Yeah, it's great. And then, of course, you 148 00:08:09,180 --> 00:08:11,580 know, as you're building up, you know, now that we've been doing, 149 00:08:11,580 --> 00:08:14,160 we've been going, I think probably for a couple years now, 150 00:08:14,640 --> 00:08:17,880 now I've got people that I just follow up on, just on a maybe a 151 00:08:17,880 --> 00:08:20,600 phone call or maybe a quick email. Sometimes I'll just send 152 00:08:20,600 --> 00:08:23,720 them a quick bomb bomb video and just let them know I'm thinking 153 00:08:23,720 --> 00:08:27,380 about them, and it just keeps, keeps us both top of mind in 154 00:08:27,380 --> 00:08:30,560 terms of my service to them and and, of course, their services 155 00:08:30,560 --> 00:08:31,880 to me. And you 156 00:08:31,880 --> 00:08:34,220 Robert Plank: mentioned there like a bomb bomb video. And I 157 00:08:34,220 --> 00:08:37,220 think I know what you're talking about, but I would appreciate 158 00:08:37,280 --> 00:08:40,840 jumping into that really quick, because there's all these apps 159 00:08:40,900 --> 00:08:44,620 where you can record a quick video message to someone 30 160 00:08:44,620 --> 00:08:47,920 seconds, 60 seconds, you say I was thinking about you or 161 00:08:47,920 --> 00:08:50,260 mentioned something personal. Is that what we're talking about 162 00:08:50,260 --> 00:08:52,120 here, like one of those quick apps you make a quick 163 00:08:52,120 --> 00:08:54,820 Walter Monteiro: video. Yep, exactly. So basically it's a 164 00:08:54,820 --> 00:08:57,760 bomb. Bomb is just basically a service that I use. It sort of 165 00:08:57,760 --> 00:09:00,600 latches into, I don't know how they latch in, but kind of works 166 00:09:00,600 --> 00:09:06,300 in with my with my Google, with my Gmail, simply click an icon, 167 00:09:06,540 --> 00:09:10,200 my camera pops open and rather than sending them a written 168 00:09:10,740 --> 00:09:14,040 email, which sometimes can be taken out of context. Obviously, 169 00:09:14,340 --> 00:09:17,460 when you're doing it on video, you know the message certainly 170 00:09:17,460 --> 00:09:21,020 comes across far more sincere. Certainly they understand your 171 00:09:21,020 --> 00:09:24,020 tonality and that sort of thing. So, you know, maybe if they're 172 00:09:24,020 --> 00:09:26,240 not reading it in the right mood, maybe they might 173 00:09:26,240 --> 00:09:30,920 misunderstand my message. So it really is a situation where, 174 00:09:31,580 --> 00:09:34,640 first of all, it does soften the delivery of the message. And 175 00:09:34,640 --> 00:09:37,160 secondly, sometimes there's those you know, those, sometimes 176 00:09:37,160 --> 00:09:39,980 you have those people that you know, you know you need to 177 00:09:39,980 --> 00:09:42,760 follow up on but you feel kind of awkward phoning them. Well, 178 00:09:42,760 --> 00:09:46,600 sending them a quick video on an email is just is sometimes just 179 00:09:46,600 --> 00:09:49,780 as good and you get your at least, you get your point of 180 00:09:49,780 --> 00:09:50,320 contact. 181 00:09:51,220 --> 00:09:54,160 Robert Plank: And I think it's more impressive, right, when you 182 00:09:54,160 --> 00:09:58,540 get even a quick video message from you specifically, then the 183 00:09:58,540 --> 00:10:02,640 recipient knows that it. Wasn't copy and paste. It wasn't some 184 00:10:02,640 --> 00:10:05,460 assistant sending it out. It was you, and from your point of 185 00:10:05,460 --> 00:10:07,920 view, it only took a few seconds, like you might sit down 186 00:10:07,920 --> 00:10:11,820 and waste five minutes writing a big, long paragraph when you say 187 00:10:11,820 --> 00:10:16,860 the same exact thing in 30 or 60 seconds on a video and that that 188 00:10:16,860 --> 00:10:20,300 right there. That's something that I mean any of your of your 189 00:10:20,300 --> 00:10:24,200 guests, any of your business owners should pay attention to, 190 00:10:24,200 --> 00:10:27,380 right? Because if they're showing up on your podcast, 191 00:10:27,380 --> 00:10:30,980 clearly they are looking to get themselves and their business 192 00:10:30,980 --> 00:10:33,800 out there get more exposure, and so that's kind of like a good 193 00:10:33,980 --> 00:10:37,100 thing for them to even use on you, right? If you're using it 194 00:10:37,100 --> 00:10:39,740 on them, why not return the favor? Yeah, 195 00:10:39,740 --> 00:10:42,340 Walter Monteiro: absolutely. Yeah, some agents are like, some 196 00:10:42,340 --> 00:10:44,980 people are using it in the real estate side, even, you know, 197 00:10:44,980 --> 00:10:48,400 because it's probably happening in your community as well, where 198 00:10:48,520 --> 00:10:52,240 it's very much a seller's market right now and and what buyers 199 00:10:52,240 --> 00:10:55,600 have been doing is creating sort of these, what they call these 200 00:10:55,600 --> 00:10:58,900 buyer love letters, where they send them to the seller to try 201 00:10:58,900 --> 00:11:02,520 and sell the seller on accepting their offer. Well, when you do 202 00:11:02,520 --> 00:11:05,700 it on a video, you can, you can, you know, pull out your phone, 203 00:11:05,880 --> 00:11:08,640 take a quick video of the family that's trying to buy the 204 00:11:08,640 --> 00:11:13,080 property. And sometimes that message can really deliver 205 00:11:13,080 --> 00:11:16,080 volumes to the seller, because, you know, you read something on 206 00:11:16,080 --> 00:11:19,200 a piece of paper, or you see the video, especially if they got, 207 00:11:19,200 --> 00:11:22,640 you know, maybe a little one, or, you know, a pet or something 208 00:11:22,640 --> 00:11:26,480 like that. It can really help get your offer accepted in such 209 00:11:26,480 --> 00:11:27,500 a competitive market. 210 00:11:28,580 --> 00:11:31,520 Robert Plank: That's awesome. And it seems like there's, at 211 00:11:31,520 --> 00:11:34,640 least in my town, or my experience, there's always like 212 00:11:34,640 --> 00:11:38,300 a handful of realtors who are tuned into some of these 213 00:11:38,300 --> 00:11:40,780 techniques, and there's so many other realtors that are just 214 00:11:40,960 --> 00:11:45,700 like missing the boat or doing things lazily, like one time I 215 00:11:45,700 --> 00:11:48,820 got a letter in the mail just from some realtor that was like, 216 00:11:48,880 --> 00:11:51,760 Hey, I'm new in town, and he didn't have anything to sell me. 217 00:11:51,760 --> 00:11:55,000 He just wanted to know that I exist. And then, likewise, to 218 00:11:55,000 --> 00:11:59,500 the other extreme, the house I'm living in now, the old realtor, 219 00:11:59,500 --> 00:12:02,880 agent that was selling this house every year, he sends me a 220 00:12:03,060 --> 00:12:06,720 like a calendar that as a magnet and sticks on the fridge. And we 221 00:12:06,720 --> 00:12:09,960 just, we take the scissors and we cut his picture out of it, 222 00:12:09,960 --> 00:12:12,180 and just have a calendar that's right there on the fridge. So 223 00:12:12,180 --> 00:12:16,140 you have kind of the the old, tired, lazy way of going about 224 00:12:16,140 --> 00:12:18,960 it, and then something that's maybe, uh, maybe it's not even 225 00:12:18,960 --> 00:12:21,980 that cutting edge. I mean, video has been around forever. You 226 00:12:21,980 --> 00:12:24,800 know, sending a lot of letters have been around forever, but 227 00:12:24,800 --> 00:12:27,980 just these things that are slightly more effort, but not 228 00:12:27,980 --> 00:12:32,240 even that much. And then so few people are are doing them, and 229 00:12:32,240 --> 00:12:35,240 including your your podcast, including your show. And so when 230 00:12:35,240 --> 00:12:39,140 you have these guests who are on your show, and maybe they are 231 00:12:39,140 --> 00:12:42,520 not always tapped into some of the marketing techniques that 232 00:12:42,520 --> 00:12:46,660 work really well. Is there anything that you wish that they 233 00:12:46,660 --> 00:12:51,460 knew, or is there anything that maybe they could like know about 234 00:12:51,460 --> 00:12:55,240 to make their time on on your show smoother? Is that a good? A 235 00:12:55,240 --> 00:12:55,480 good? 236 00:12:56,080 --> 00:12:56,620 Unknown: Yeah. I 237 00:12:56,620 --> 00:12:58,120 Robert Plank: think it makes sense. Yeah. I 238 00:12:58,120 --> 00:12:59,860 Walter Monteiro: think the big thing more than anything, would 239 00:12:59,860 --> 00:13:04,320 be to probably to share that experience with with their 240 00:13:04,320 --> 00:13:06,960 audience a little more. I mean, some of them really get it and 241 00:13:06,960 --> 00:13:09,540 do it really well. Because, I mean, we, we've got, you know, 242 00:13:09,540 --> 00:13:12,780 with Bomb, bomb and and with YouTube and all that kind of 243 00:13:12,780 --> 00:13:16,140 stuff, we can sort of get an idea of video counts, and you 244 00:13:16,140 --> 00:13:19,080 can see the, you know, the merchants or the business people 245 00:13:19,080 --> 00:13:21,260 that have shared it and the people that haven't. Because you 246 00:13:21,260 --> 00:13:24,620 can really see a difference in the in the in the counts of, you 247 00:13:24,620 --> 00:13:28,400 know, the times that the video has been watched. So I think if 248 00:13:28,400 --> 00:13:31,700 they just embrace that, you know, just reaching out to their 249 00:13:31,700 --> 00:13:36,380 own sphere would probably be, you know, just as beneficial to 250 00:13:36,380 --> 00:13:37,580 them as it is to me. 251 00:13:38,720 --> 00:13:41,320 Robert Plank: And you're making me think of all these, these 252 00:13:41,320 --> 00:13:44,860 like potential ways to attack it, right that say there's some 253 00:13:44,980 --> 00:13:48,040 brick and mortar business that is saying, Okay, well, I heard 254 00:13:48,040 --> 00:13:51,400 about this bomb, bomb tool. I heard about this video tool. And 255 00:13:51,460 --> 00:13:54,580 maybe if they just started off with just a handful of videos, 256 00:13:54,580 --> 00:13:57,880 or even if they just dedicated one day and looked at what are 257 00:13:57,880 --> 00:14:00,220 the recent transactions, or, depending on the type of 258 00:14:00,220 --> 00:14:03,960 business, they could run some numbers and say, well, who's 259 00:14:03,960 --> 00:14:07,500 been with us the longest, or who's bought with us the most, 260 00:14:07,500 --> 00:14:11,280 or who has bought from us, but then it has dropped off, and 261 00:14:11,400 --> 00:14:15,180 again, back, thinking back to the realtor. Thing I have not 262 00:14:15,240 --> 00:14:19,800 heard from the realtor that sold me my my home, and like since, 263 00:14:19,800 --> 00:14:24,140 since it got sold since for 12 or 13 years, and I imagine if 264 00:14:24,140 --> 00:14:27,140 that realtor had followed up, and, you know, five years later, 265 00:14:27,140 --> 00:14:31,280 10 years later, then there might have been a reconnecting there, 266 00:14:31,280 --> 00:14:33,740 or a business relationship, but there's so many times there's 267 00:14:33,740 --> 00:14:37,040 just like, zero contact, and even the simple touches that 268 00:14:37,040 --> 00:14:40,460 you're mentioning can make such a difference, yeah. 269 00:14:40,460 --> 00:14:42,940 Walter Monteiro: Oh, for sure. And you know, I've been at this 270 00:14:42,940 --> 00:14:47,620 I've been in the business now for about 34 years, and I'd have 271 00:14:47,620 --> 00:14:51,280 to say that's probably the biggest mistake that people make 272 00:14:51,280 --> 00:14:54,820 in the industry, is just losing contact with the people that 273 00:14:54,820 --> 00:14:57,520 they originally did business with. Because what's, what's 274 00:14:57,520 --> 00:15:01,440 really puzzling about that is, i. I can't remember the exact 275 00:15:01,440 --> 00:15:04,140 numbers, but the numbers were very impressive. You know, from 276 00:15:04,140 --> 00:15:06,960 the National Association of Realtors, where they vast people 277 00:15:06,960 --> 00:15:09,660 after they had their real estate experience with their realtor, 278 00:15:09,780 --> 00:15:13,020 what is the likelihood of them using that realtor again? And 279 00:15:13,020 --> 00:15:15,960 that likelihood was really high. I can't remember the specific 280 00:15:15,960 --> 00:15:19,200 number, but it was, it was actually very, very high. But 281 00:15:19,200 --> 00:15:21,740 unfortunately, these people have lost touch with those people. 282 00:15:21,740 --> 00:15:24,440 They don't know how to get a hold of them anymore. They don't 283 00:15:24,440 --> 00:15:26,780 even know if they're in the real estate business anymore. So if 284 00:15:26,780 --> 00:15:30,020 they simply use, you know, a simple little tool like Bomb, 285 00:15:30,020 --> 00:15:33,560 bomb, for example, they would, you know, they'd be a country 286 00:15:33,560 --> 00:15:37,340 mile ahead of the competition and 287 00:15:37,340 --> 00:15:40,600 Robert Plank: so, so with all of this, you know, like the bomb on 288 00:15:40,600 --> 00:15:44,260 videos and reconnecting and having multiple types of 289 00:15:44,260 --> 00:15:46,540 connections. Like, there's, you know, prospects or other 290 00:15:46,540 --> 00:15:50,800 business owners, things like that. Do you think about, or do 291 00:15:50,800 --> 00:15:54,700 you worry about, about competition or anything like 292 00:15:54,700 --> 00:15:58,000 that? Like, are any realtors, like, getting in on your turf? 293 00:15:58,000 --> 00:16:01,600 Are you getting on their turf? Or is that just not a thing? Uh, 294 00:16:01,600 --> 00:16:03,480 Walter Monteiro: yeah, it's a thing for sure. I mean, you've 295 00:16:03,480 --> 00:16:06,060 got, you know, the thing about the real estate business is, you 296 00:16:06,060 --> 00:16:09,180 know, obviously it's, it's something that pays very well. 297 00:16:09,840 --> 00:16:13,140 So, you know, when you get people, especially you know, 298 00:16:13,920 --> 00:16:17,160 that are victims of downsizing or any kind of unemployment, 299 00:16:17,400 --> 00:16:20,720 you're getting a very talent. You've got a very talented pool 300 00:16:20,720 --> 00:16:24,620 of people that, all of a sudden, are coming into the real estate 301 00:16:24,620 --> 00:16:27,980 business, sort of as a second career. So, you know, in the old 302 00:16:27,980 --> 00:16:32,420 days it was more of a, you know, it was a different approach, a 303 00:16:32,420 --> 00:16:34,940 different kind of person used to come in the business. But now 304 00:16:34,940 --> 00:16:38,840 I'm finding, you know, the caliber of people, and they're 305 00:16:38,840 --> 00:16:41,620 just their their knowledge of business, that are coming into 306 00:16:41,620 --> 00:16:44,560 the business now, yeah, you've got to, you've got to stay ahead 307 00:16:44,560 --> 00:16:47,440 of the game, because there's some pretty smart people coming 308 00:16:47,440 --> 00:16:50,440 into the industry all the time. So yeah, competition is always 309 00:16:50,440 --> 00:16:54,220 something. Do I worry about it? No, but I can tell you, it does 310 00:16:54,220 --> 00:16:55,960 keep me sharp. Well, 311 00:16:55,960 --> 00:16:57,820 Robert Plank: good. And I think of that in the same way that 312 00:16:57,820 --> 00:17:00,900 there's always someone, someone younger or someone who move 313 00:17:00,900 --> 00:17:04,680 faster or further in you, and it kind of keep keeps you on your 314 00:17:04,680 --> 00:17:07,920 on your game, keeps you honest. And so would Are there any 315 00:17:08,100 --> 00:17:13,020 possibilities of, like, like a coaching or a mentorship kind of 316 00:17:13,020 --> 00:17:16,260 kind of thing in your future? Like, if you're this connector 317 00:17:16,380 --> 00:17:18,900 and you're this realtor and you're making a name for 318 00:17:18,900 --> 00:17:22,760 yourself, and some one of these new people come along? Do you 319 00:17:22,760 --> 00:17:26,240 think someone would want your guidance? Or is that something 320 00:17:26,240 --> 00:17:28,220 you've considered or thinking about? 321 00:17:28,460 --> 00:17:30,860 Walter Monteiro: I, you know, that that is such a crowded 322 00:17:30,860 --> 00:17:33,920 space. It's something that I, you know, it's always kind of 323 00:17:33,920 --> 00:17:37,880 crossed my mind, but I, I found that there's some really good 324 00:17:37,880 --> 00:17:41,260 people at it. I don't know that the industry might benefit by 325 00:17:41,260 --> 00:17:45,220 having another coach. Maybe they would. At the moment, I'm I'm 326 00:17:45,460 --> 00:17:48,340 having a lot of fun doing what I'm doing. Maybe in the future, 327 00:17:48,340 --> 00:17:49,660 it could be something in the cards 328 00:17:50,380 --> 00:17:53,080 Robert Plank: and fair enough. And like you see, you hear about 329 00:17:53,080 --> 00:17:56,560 like those who can't do teach. And what's reassuring about this 330 00:17:56,560 --> 00:17:59,320 is that there are many different paths now, right? It's not 331 00:17:59,320 --> 00:18:02,100 always like, it's not one or the other. It's not just, can I make 332 00:18:02,100 --> 00:18:05,520 a living at this, or if I can't, then teach someone else how to 333 00:18:05,520 --> 00:18:08,220 do it, or do those in parallel. You can kind of have fun with it 334 00:18:08,220 --> 00:18:12,000 and like, build these other assets, right? Like you're Mr. 335 00:18:12,000 --> 00:18:14,160 Real Estate, you're all about. You know, you have this 336 00:18:14,160 --> 00:18:16,980 property, and you build it up in this the same is happening with 337 00:18:17,100 --> 00:18:20,300 your website, with your podcast. The lot, the more it's 338 00:18:20,300 --> 00:18:23,060 established. The more people you have, and the bigger it grows. 339 00:18:23,060 --> 00:18:25,700 It's kind of like an appreciating asset, only 340 00:18:25,760 --> 00:18:27,140 digital, not physical, 341 00:18:27,560 --> 00:18:28,640 Walter Monteiro: exactly. Yep, 342 00:18:28,940 --> 00:18:32,360 Robert Plank: I would agree. And, and, so do you what? So you 343 00:18:32,360 --> 00:18:36,680 only take guests in your area, or something really special came 344 00:18:36,680 --> 00:18:39,380 across from, like some other country or anywhere else in the 345 00:18:39,380 --> 00:18:42,520 country. What do you take them, or is it strictly just in town? 346 00:18:42,760 --> 00:18:45,700 Walter Monteiro: Well, the focus of the show has typically been 347 00:18:45,700 --> 00:18:50,440 to assist and expose people that are already in our community. So 348 00:18:50,440 --> 00:18:53,320 that's that's been the objective. Sometimes there are 349 00:18:53,320 --> 00:18:55,900 people that are not in our community, but our community 350 00:18:55,900 --> 00:18:59,140 would benefit by knowing about their services. So we're, you 351 00:18:59,140 --> 00:19:01,560 know, we're starting to reach out a little bit more in that 352 00:19:01,560 --> 00:19:04,980 regard, like there's a property manager that's actually located 353 00:19:04,980 --> 00:19:08,160 in the city just next door to me here, called Hamilton, and that 354 00:19:08,160 --> 00:19:13,500 they provide, like consulting services for people that own 355 00:19:13,500 --> 00:19:16,560 rental properties, especially Mom and Pop type of operations. 356 00:19:16,800 --> 00:19:19,560 So I think she'd be a great guest on the show. She doesn't 357 00:19:19,560 --> 00:19:22,160 live in our community, but I think there'd be a lot of people 358 00:19:22,160 --> 00:19:24,500 in our community that would benefit by knowing about her 359 00:19:24,500 --> 00:19:25,160 services. 360 00:19:25,880 --> 00:19:28,640 Robert Plank: And so maybe you need to send her a bon bon video 361 00:19:28,640 --> 00:19:31,760 once a week until she finally caves in. And exactly, 362 00:19:31,760 --> 00:19:33,800 Walter Monteiro: that's a great idea. And 363 00:19:33,800 --> 00:19:36,980 Robert Plank: so when you have these guests, like, is it do you 364 00:19:36,980 --> 00:19:39,860 ask like, the same questions, or are there usually, like, your go 365 00:19:39,860 --> 00:19:42,520 to questions? Or is it completely unpredictable? As far 366 00:19:42,520 --> 00:19:43,780 as the interview, I 367 00:19:43,780 --> 00:19:46,120 Walter Monteiro: used to have sort of a structured way of 368 00:19:46,120 --> 00:19:50,320 doing it. I, you know, I kind of modeled, you know, the the 369 00:19:50,320 --> 00:19:54,100 Entrepreneur on Fire type of setup where the questions were 370 00:19:54,100 --> 00:19:59,260 very uniform. But to be honest with you, I I found that the the 371 00:19:59,260 --> 00:20:03,360 conversation. Was not authentic. I was too focused on asking 372 00:20:03,360 --> 00:20:08,520 these questions, and was almost, you know, so wrapped up in 373 00:20:08,520 --> 00:20:11,460 making sure that I didn't miss the next question that I almost 374 00:20:11,460 --> 00:20:15,240 missed what the, you know, what my guest was, was trying to 375 00:20:15,660 --> 00:20:18,720 message they were trying to convey. So now it's a little bit 376 00:20:18,720 --> 00:20:22,400 more of a, you know, an authentic conversation. We joke 377 00:20:22,400 --> 00:20:25,160 around a bit. You know, Cambridge is only about 150,000 378 00:20:26,360 --> 00:20:31,100 people, so a lot of times we may know somebody of a you know, 379 00:20:31,100 --> 00:20:34,220 that a mutual friend, or maybe a friend of a friend. So it's a 380 00:20:34,220 --> 00:20:38,120 little bit more on the lighter side, which, which can make the 381 00:20:38,120 --> 00:20:40,780 conversations a little bit more fun. And 382 00:20:40,780 --> 00:20:42,940 Robert Plank: that's my style too, right? Like, I feel like 383 00:20:42,940 --> 00:20:46,660 you, you yourself get bored if you're asking the same thing and 384 00:20:46,660 --> 00:20:49,840 it's kind of awkward and inauthentic. And so I'm all 385 00:20:49,840 --> 00:20:53,560 about that. I'm all about if there's a thread we can pull on, 386 00:20:53,560 --> 00:20:56,740 or if there's a Detroit to go down, that's that's more 387 00:20:56,740 --> 00:21:02,340 interesting. And so are so are people ever reluctant to appear 388 00:21:02,340 --> 00:21:04,560 on your show? Do you ever like? Do you're reaching out? And 389 00:21:04,560 --> 00:21:07,140 people are like, Well, I'm not sure I got to be doing on 390 00:21:07,140 --> 00:21:09,900 camera. I'm not sure about the live conversation. Any 391 00:21:09,960 --> 00:21:12,720 hesitation with your guests and prospects like that? Yes, 392 00:21:12,720 --> 00:21:15,480 Walter Monteiro: very much. So very much. It's interesting. 393 00:21:15,480 --> 00:21:21,320 Like, I would say 50% are okay with it, but the other half are 394 00:21:22,040 --> 00:21:26,180 they get really nervous about being on camera and and just 395 00:21:26,180 --> 00:21:28,580 kind of messing up the interview. So I have to reassure 396 00:21:28,580 --> 00:21:31,580 them that, you know, that, hey, it's just a late conversation. 397 00:21:31,700 --> 00:21:34,280 If something really goofy happens, don't worry about it. 398 00:21:34,280 --> 00:21:37,880 We can edit it out. It's not a big deal. And, but yeah, we've 399 00:21:37,880 --> 00:21:40,720 had a few people kind of, you know, they book, they cancel, 400 00:21:40,720 --> 00:21:43,180 they book, they cancel, and then, you know, when we follow 401 00:21:43,180 --> 00:21:46,660 up to find out, hey, what's is there an issue? And their their 402 00:21:46,660 --> 00:21:49,180 biggest issue is this, if they're nervous to go on camera, 403 00:21:50,200 --> 00:21:52,720 Robert Plank: and I'm sure what for those people that finally 404 00:21:52,780 --> 00:21:55,000 bite the bullet, or maybe attempt number five, they 405 00:21:55,000 --> 00:21:57,820 finally show up, maybe there's nervousness for a minute or two, 406 00:21:57,820 --> 00:22:00,360 but then by the end, it's a lot of fun. They glad they did it 407 00:22:00,360 --> 00:22:01,680 right? Exactly, 408 00:22:01,740 --> 00:22:03,660 Walter Monteiro: exactly? Yeah. We try and keep it as light as 409 00:22:03,660 --> 00:22:06,660 possible. And again, that's one of the reasons that I sort of 410 00:22:06,660 --> 00:22:10,500 shied away from the scripting, just because it can, it can make 411 00:22:10,500 --> 00:22:12,000 the conversation very awkward, 412 00:22:13,020 --> 00:22:15,660 Robert Plank: fair enough, and so, so it's like, I'm thinking 413 00:22:15,660 --> 00:22:18,840 that there's kind of two, two sections of like an audience 414 00:22:18,840 --> 00:22:21,980 here. There's people that should be on your show, and people that 415 00:22:21,980 --> 00:22:24,500 are in the area that want to listen to your show. So if 416 00:22:24,500 --> 00:22:29,960 someone is in that that Toronto, Cambridge area, and they're a 417 00:22:29,960 --> 00:22:33,440 local business, and they should be contacting you to see if 418 00:22:33,440 --> 00:22:36,320 they're a right fit, where should they go to reach out to 419 00:22:36,320 --> 00:22:38,240 you to be a guest on your show? Well, 420 00:22:38,240 --> 00:22:39,920 Walter Monteiro: I mean, they can do it a couple ways. They 421 00:22:39,920 --> 00:22:44,620 can send me an email, which is, I go by real estate 422 00:22:44,620 --> 00:22:49,300 walter@gmail.com pretty easy or pretty easy handle to remember. 423 00:22:49,300 --> 00:22:52,120 Or they can just call me directly on my cell. I mean, I'm 424 00:22:52,120 --> 00:22:54,640 in the real estate business, so I give out that number all the 425 00:22:54,640 --> 00:23:00,100 time, 519-240-0360, call me anytime, night or day. 426 00:23:00,820 --> 00:23:03,540 Robert Plank: Fantastic. And that is on brand and so. And 427 00:23:03,540 --> 00:23:07,260 then, if someone is interested in just being a listener, can we 428 00:23:07,260 --> 00:23:10,320 give one more plug of that website and tell them, why 429 00:23:10,320 --> 00:23:15,060 should they should run, not walk to listen to your podcast? Yeah, 430 00:23:15,060 --> 00:23:18,060 Walter Monteiro: absolutely. So we are on a couple of different 431 00:23:18,060 --> 00:23:21,200 platforms. Obviously, we're on iTunes. You can find us on the I 432 00:23:21,200 --> 00:23:24,500 love, you know, simply search us for I love Cambridge. We have a 433 00:23:24,500 --> 00:23:28,820 YouTube channel, which is, I love Cambridge again. And, and 434 00:23:28,820 --> 00:23:32,540 then the I love cambridge.ca website, they can go on there 435 00:23:32,540 --> 00:23:35,840 and, and they can go through the whole library and kind of see 436 00:23:35,840 --> 00:23:40,720 what kind of businesses mesh with them. And if they want to 437 00:23:40,720 --> 00:23:44,440 be a guest on the show. We we're always looking for guests, and 438 00:23:44,440 --> 00:23:47,140 we'd love to have them on. Fantastic. 439 00:23:47,140 --> 00:23:50,740 Robert Plank: And that is, I love cambridge.ca, that is real 440 00:23:50,740 --> 00:23:53,800 estate walter@gmail.com and can we get that phone number one 441 00:23:53,800 --> 00:23:55,600 last time, just to make sure people have it 442 00:23:55,840 --> 00:23:56,860 Walter Monteiro: absolutely, 519-240-0360, 443 00:24:01,600 --> 00:24:04,140 Robert Plank: fantastic. And we will see you there. And thank 444 00:24:04,140 --> 00:24:07,320 you, Walter for telling us about your podcast and the interesting 445 00:24:07,320 --> 00:24:08,880 people you have on it. Awesome. 446 00:24:08,880 --> 00:24:10,620 Walter Monteiro: Thank you very much, Robert. I appreciate it. 447 00:24:11,340 --> 00:24:11,460 Bye.