1 00:00:00,420 --> 00:00:02,520 Robert Plank: All right, welcome back to the marketer of the day 2 00:00:02,520 --> 00:00:06,120 podcast. We have returned guest Lynn ilioff, who is going to be 3 00:00:06,120 --> 00:00:10,200 talking to us about mighty, tiny books and a mighty, tiny book 4 00:00:10,200 --> 00:00:13,620 Academy where Lynn teaches coaches, consultants and course 5 00:00:13,620 --> 00:00:17,340 creators how to write a book to market their business. But hold 6 00:00:17,340 --> 00:00:20,060 on a second. It's not just any book. We are talking about a 7 00:00:20,060 --> 00:00:24,620 book that is less than 100 pages and is designed to turn readers 8 00:00:24,680 --> 00:00:28,220 into paying clients, which is basically a business card on 9 00:00:28,220 --> 00:00:30,980 steroids. So Lynn, glad to be talking to you. Glad to have you 10 00:00:30,980 --> 00:00:31,400 back. 11 00:00:31,579 --> 00:00:34,579 Lin Eleoff: Thank you so much for having me back. It's been a 12 00:00:34,579 --> 00:00:37,159 while, but oh my gosh, so much to talk about, 13 00:00:37,639 --> 00:00:40,359 Robert Plank: so much to talk about and catch up on. And I had 14 00:00:40,359 --> 00:00:43,719 a quick look at your website, which for our listeners, is L, I 15 00:00:43,719 --> 00:00:48,099 N, E, L, E, O, F, F. And you know, a lot of people like talk 16 00:00:48,099 --> 00:00:51,999 about books and wish they had a book, but what I like about your 17 00:00:51,999 --> 00:00:56,139 process here is that it seems very doable, right? A lot of and 18 00:00:56,139 --> 00:01:00,539 also, something that you said on your web page is, don't go for 19 00:01:00,659 --> 00:01:04,799 the book sales, go for the turning them into coaching 20 00:01:04,799 --> 00:01:07,739 clients. Right don't try to sell a million books. Sell books to 21 00:01:07,739 --> 00:01:11,939 the right people, and then turn that into finding those handful 22 00:01:11,939 --> 00:01:15,119 of people that pay money. So yeah, if you're like jumping in 23 00:01:15,119 --> 00:01:18,599 and telling us about the mighty, tiny books and what we need to 24 00:01:18,599 --> 00:01:19,979 know. So 25 00:01:19,980 --> 00:01:23,360 Lin Eleoff: here's the thing, if your goal in life is to write a 26 00:01:23,360 --> 00:01:26,780 best seller and sell millions of books, and that's how you want 27 00:01:26,780 --> 00:01:31,280 to make money, that's one thing. But if you have a business that 28 00:01:31,280 --> 00:01:35,060 you want to generate income, then you can use a book, a non 29 00:01:35,060 --> 00:01:41,080 fiction book, to attract your ideal readers on a topic that 30 00:01:41,080 --> 00:01:44,320 you're an expert on, and then have and then have the book, 31 00:01:44,440 --> 00:01:48,340 which is like an employee working for you, and its job is 32 00:01:48,340 --> 00:01:51,820 to turn those readers into paying clients. Now a lot of 33 00:01:51,820 --> 00:01:54,580 people will say to me, Oh, my goodness, you know, I'd love to 34 00:01:54,580 --> 00:01:58,180 write a book, but a I don't, you know, the thought of writing 35 00:01:58,180 --> 00:02:01,980 hundreds of pages is so daunting, and so they don't do 36 00:02:01,980 --> 00:02:05,220 it, or they say, but I'm not a writer. I have something to say, 37 00:02:05,220 --> 00:02:09,360 but I'm not a writer. And then the third thing is, which is 38 00:02:09,360 --> 00:02:12,360 really not true, is I don't have anything to say, or I don't know 39 00:02:12,360 --> 00:02:15,060 what to write about. Like, we can overcome that, but the but a 40 00:02:15,060 --> 00:02:19,260 mighty, tiny book overcomes all of those objections like this. 41 00:02:19,260 --> 00:02:23,660 First of all, it's a book that's 50 pages, maybe 100 if you 42 00:02:23,660 --> 00:02:29,180 really want it to be, but it's easy to write because you know 43 00:02:29,180 --> 00:02:33,920 the subject matter. So in that, in that regard, no brainer. And 44 00:02:33,920 --> 00:02:36,620 so many people come to me and saying, all I have to do is 50 45 00:02:36,620 --> 00:02:39,980 to 100 pages. I can. I know I can do that. But what about the 46 00:02:39,980 --> 00:02:42,820 fact that I'm not a writer. Well, here's the thing, you're 47 00:02:42,820 --> 00:02:47,860 not writing a Harry Potter style book, right? You're not writing 48 00:02:47,860 --> 00:02:52,060 fiction which is meant to be more entertaining. There is a 49 00:02:52,060 --> 00:02:56,080 writing style involved. But with this kind of book, a non fiction 50 00:02:56,080 --> 00:02:58,960 book that's about your business, this is you're providing 51 00:02:58,960 --> 00:03:02,820 information, maybe some entertainment. If you've got 52 00:03:02,880 --> 00:03:06,300 that type of personality and you like to play around with your 53 00:03:06,300 --> 00:03:09,780 writing, that's fine. You can do that in a nonfiction book, but 54 00:03:09,780 --> 00:03:14,040 it's not required. If the information holds up, if people 55 00:03:14,040 --> 00:03:17,040 are learning from what you're teaching them in the book, they 56 00:03:17,040 --> 00:03:19,620 will just keep on turning the pages, and then by the time they 57 00:03:19,620 --> 00:03:23,300 get to the last page, they're like, how do I get more? How do 58 00:03:23,360 --> 00:03:26,720 how do I work with you? That's the idea, and that's what we 59 00:03:26,720 --> 00:03:29,900 teach people to do in mighty, tiny book Academy. And here's 60 00:03:29,900 --> 00:03:33,500 the thing, Robert, it's actually really fun, because when you 61 00:03:33,500 --> 00:03:38,720 think about what like when you design your mighty, tiny book, 62 00:03:38,840 --> 00:03:41,800 you have to start really thinking about your messaging 63 00:03:41,860 --> 00:03:44,320 which is related to your business, you have to think 64 00:03:44,320 --> 00:03:48,880 about your ideal client, and in this case, an ideal reader, 65 00:03:48,880 --> 00:03:52,180 which, of course, is related to your business, the ideal client. 66 00:03:52,180 --> 00:03:56,260 So everything, you're forced to kind of bring it all together. 67 00:03:57,040 --> 00:04:01,440 And from that, when you have that done, oh my goodness, it 68 00:04:01,440 --> 00:04:05,520 becomes so much easier to create content. Like I tell people, 69 00:04:05,520 --> 00:04:09,180 there's content in there that you can repurpose for a year in 70 00:04:09,240 --> 00:04:13,500 emails, in blog posts and podcast topics. All of that is 71 00:04:13,500 --> 00:04:18,120 in the book, and it makes life a whole lot easier. And 72 00:04:18,119 --> 00:04:19,919 Robert Plank: there's so many good things in there that you 73 00:04:19,919 --> 00:04:22,639 mentioned, and as you're explaining all that, what came 74 00:04:22,639 --> 00:04:26,839 to mind is, back in school, when they said, write a paper on the 75 00:04:26,839 --> 00:04:30,019 subject, I would be completely stuck. But when they said, write 76 00:04:30,019 --> 00:04:33,979 a paper that's two pages, suddenly the gears began 77 00:04:33,979 --> 00:04:36,799 turning. Suddenly, I began thinking about, Okay, well, if 78 00:04:36,799 --> 00:04:40,399 it's this small length, I can't fit that in, but I can fit this 79 00:04:40,399 --> 00:04:43,239 in. And then if I but if I have this, I should probably have 80 00:04:43,239 --> 00:04:46,539 this before. And it's like, just by having the limit on the 81 00:04:46,539 --> 00:04:50,139 length that, like, it begins to take shape, and it suddenly 82 00:04:50,139 --> 00:04:53,859 becomes more doable. And you think about like a TV show or a 83 00:04:53,859 --> 00:04:56,499 movie, there's always like, deleted scenes or, like, there's 84 00:04:56,499 --> 00:04:58,479 things that they could have added in there, but there's a 85 00:04:58,479 --> 00:05:01,799 reason why they. They started where they did. There's a reason 86 00:05:01,799 --> 00:05:04,979 why they started with the action. So it's like, the way 87 00:05:04,979 --> 00:05:08,219 you're putting it is, it works good for both sides, right? It's 88 00:05:08,219 --> 00:05:10,679 like, it's easy for you to write, but then what's really 89 00:05:10,679 --> 00:05:13,259 important are the people who are reading your books, and you 90 00:05:13,259 --> 00:05:15,839 said, make it a page turner. Don't make it like fiction, 91 00:05:15,839 --> 00:05:19,679 where you sit down and you enjoy it, and you read Harry Potter 92 00:05:19,679 --> 00:05:23,119 book six, and you went at it for six months. Like, if someone has 93 00:05:23,119 --> 00:05:25,639 a real problem and they're reading your nonfiction book in 94 00:05:25,639 --> 00:05:29,179 six months, it's too late. You want them to get there quickly. 95 00:05:29,179 --> 00:05:31,879 And I really like how you said, kind of leave them wanting more, 96 00:05:31,879 --> 00:05:36,079 make it where it's it's short to the point, and it's a page 97 00:05:36,079 --> 00:05:38,299 turner. But by the end, they're like, oh my gosh, I want more. I 98 00:05:38,299 --> 00:05:40,899 want to contact you. And it seems like that's really 99 00:05:40,899 --> 00:05:43,479 missing, right? A lot of people are just going through the 100 00:05:43,479 --> 00:05:46,479 motions making a book and not really knowing, like, why 101 00:05:46,479 --> 00:05:49,359 they're doing it or what it leads to. But this seems like a 102 00:05:49,359 --> 00:05:51,459 clear roadmap for people well, 103 00:05:51,460 --> 00:05:54,040 Lin Eleoff: and you say roadmap that is, I think that's what's 104 00:05:54,040 --> 00:05:57,760 key, Robert, like, when we have direction, then it's easy to 105 00:05:57,760 --> 00:06:00,840 start. Oh, I know how to I know that topic. I know how to talk 106 00:06:00,840 --> 00:06:04,560 about that so, but when you're just told write a book, it's 107 00:06:04,560 --> 00:06:06,180 like, Ah, well, how? 108 00:06:06,360 --> 00:06:11,340 But when you have a process to follow, it becomes much easier. 109 00:06:11,460 --> 00:06:14,940 And also, what you said is, people don't want the kitchen 110 00:06:14,940 --> 00:06:18,780 sink thrown at them. They have a problem. They want it solved. 111 00:06:18,840 --> 00:06:22,520 How do you solve it? So that's the unique thing. Like, we put 112 00:06:22,520 --> 00:06:27,620 your unique twist on it. What is unique about you and the way you 113 00:06:27,620 --> 00:06:30,800 teach this? Because people will say, Oh, I went on Amazon. That 114 00:06:30,800 --> 00:06:34,340 book's already been written 100 times. No, that is not the 115 00:06:34,340 --> 00:06:37,820 approach. And if that were the approach, then we would not 116 00:06:37,820 --> 00:06:40,240 have, I don't know the exact number, Robert, but it's like 117 00:06:40,240 --> 00:06:44,320 millions of books every year, so don't tell me they're all brand 118 00:06:44,320 --> 00:06:47,500 new topics that have never been written about before. Of course 119 00:06:47,500 --> 00:06:50,920 not, but they have a spin. The good ones, there's a new spin, a 120 00:06:50,920 --> 00:06:54,280 new perspective, a new way to look at things. And so when you 121 00:06:54,280 --> 00:06:58,900 take your expertise and put it into a book, and you take 122 00:06:58,900 --> 00:07:03,540 someone from page one, where they're feeling their problem, 123 00:07:04,140 --> 00:07:07,440 and to the end of the book, where it's not that their 124 00:07:07,440 --> 00:07:12,180 problem is solved, but they have hope that, oh my gosh, there is 125 00:07:12,180 --> 00:07:15,420 a way to do this. I've learned some things in this book, and if 126 00:07:15,420 --> 00:07:18,840 I really want to take it further, this book tells me what 127 00:07:18,840 --> 00:07:23,000 to do. So this, this really is like, I call it like a business 128 00:07:23,000 --> 00:07:26,120 card on steroids, because people don't like if you hand out a 129 00:07:26,120 --> 00:07:29,180 business card, people are not paying attention. But if you 130 00:07:29,180 --> 00:07:31,700 have a really cool book and a cool title that's eye catching, 131 00:07:31,700 --> 00:07:34,640 then people are going to pay attention. And then if they read 132 00:07:34,640 --> 00:07:39,140 it and they go through your process, it's Think of it this 133 00:07:39,140 --> 00:07:45,700 way, if you were to read a book about how to ride a bike, you'd 134 00:07:45,880 --> 00:07:49,840 you get it like, it's like, Oh, I see, but now I have to go out 135 00:07:49,840 --> 00:07:52,540 and do it. And that's when they're going to turn to you and 136 00:07:52,540 --> 00:07:55,660 say, Can you actually teach me how to ride this bike like in 137 00:07:55,660 --> 00:07:58,900 real life, as opposed like I get the concept. But now we have to 138 00:07:58,900 --> 00:08:02,160 do it. So think of your book like that. It's a book about 139 00:08:02,580 --> 00:08:07,440 what you know and what you want to share, how to ride a bike, 140 00:08:07,440 --> 00:08:10,680 but then they're going to have to come to you to really do the, 141 00:08:10,800 --> 00:08:13,320 do the work of riding a bike. 142 00:08:14,280 --> 00:08:16,620 Robert Plank: And when you're like, explaining that and using 143 00:08:16,620 --> 00:08:20,100 like, the example of riding the bike, what comes to mind is, 144 00:08:20,220 --> 00:08:23,540 there's like the there's like the straightforward, obvious 145 00:08:23,540 --> 00:08:26,120 part of the book, which is like, the facts, right, the 146 00:08:26,120 --> 00:08:29,480 information, and then you said in there that it's important, 147 00:08:29,480 --> 00:08:33,080 like, or it's important, but like, not, not 100% required to 148 00:08:33,140 --> 00:08:36,800 put yourself in it and or at least add some uniqueness. And 149 00:08:36,800 --> 00:08:39,440 that's something that it's been really on my mind, like, last 150 00:08:39,440 --> 00:08:43,900 five to 10 years, is like sprinkling in the the fun 151 00:08:43,900 --> 00:08:49,180 stories and the encouragement and like getting people excited, 152 00:08:49,180 --> 00:08:52,060 and you said in there, like, give them hope. And so do you, 153 00:08:52,060 --> 00:08:54,820 have you ever struggled with that? Or do your clients do? 154 00:08:54,820 --> 00:08:57,220 Because that's always the thing, where it doesn't seem like it's 155 00:08:57,220 --> 00:09:00,040 always like a straightforward approach. It seems like 156 00:09:00,040 --> 00:09:02,640 sometimes we like have to maybe attack the problem in different 157 00:09:02,640 --> 00:09:05,520 ways. Like start with, start with some stories and see if 158 00:09:05,520 --> 00:09:09,120 they fit, or see if stories come in later. I mean, is this? Is 159 00:09:09,120 --> 00:09:12,900 this a common problem? It's trying to add the fun, the 160 00:09:12,900 --> 00:09:16,980 stories uniqueness, so that way it's not just super dry. Well, 161 00:09:16,980 --> 00:09:17,220 first 162 00:09:17,220 --> 00:09:20,720 Lin Eleoff: of all, stories are always impactful. Like, whether 163 00:09:20,720 --> 00:09:24,800 you're you're saying, Look, I was where you are right now. I 164 00:09:24,800 --> 00:09:28,280 used to be there, and this is how it impacted my life. And 165 00:09:28,280 --> 00:09:31,880 they're reading, wow, that that I can relate to, that he's been 166 00:09:31,880 --> 00:09:35,420 through what I went through. And then you talk about how you 167 00:09:35,420 --> 00:09:39,620 worked through the process now, they're thinking, Whoa, I'd 168 00:09:39,620 --> 00:09:42,580 never thought of it that way, or nobody's ever talked about it 169 00:09:42,580 --> 00:09:46,000 that way. And so I'm in, I'm in, and then by the end, they're 170 00:09:46,000 --> 00:09:50,560 like, Yes, I'm in, and I want to work with you. So the thing that 171 00:09:50,980 --> 00:09:54,340 a lot of the biggest mistake that I think people make, and I 172 00:09:54,340 --> 00:09:58,660 made this mistake for so long, and sounds like kind of what 173 00:09:58,660 --> 00:10:01,800 you're saying, Robert about. Like, what, what am I talking 174 00:10:01,800 --> 00:10:04,800 about? What's my message? What should I be putting out into the 175 00:10:04,800 --> 00:10:07,560 world? And we try this, we try that, we throw spaghetti. And I 176 00:10:07,560 --> 00:10:11,940 think the biggest mistake we make is that we give all the 177 00:10:11,940 --> 00:10:14,820 information out right? Like, so we always hear, just give it all 178 00:10:14,820 --> 00:10:19,740 away, give it away for free. And I totally disagree with that. I 179 00:10:19,740 --> 00:10:23,240 agree that we need to be giving things away for free, but it but 180 00:10:23,240 --> 00:10:26,660 not everything. So the stuff that you're giving away for 181 00:10:26,660 --> 00:10:29,240 free, like what you would put in this book, for example, you 182 00:10:29,240 --> 00:10:33,140 would have a strong message. So, so for example, with this book, 183 00:10:33,140 --> 00:10:38,300 my message is you don't have to write hundreds of pages for your 184 00:10:38,300 --> 00:10:41,980 book. You don't have to be a writer. You just have to tap 185 00:10:41,980 --> 00:10:46,180 into your expertise, and I'm going to show you why that's 186 00:10:46,180 --> 00:10:49,180 important and why you need to do this, and how that's going to be 187 00:10:49,180 --> 00:10:53,560 good for your business. Now, in the book where I to write a 188 00:10:53,560 --> 00:10:57,340 book, a mighty, tiny book about how to write a mighty, tiny 189 00:10:57,340 --> 00:11:01,320 book, I would highlight all the things about why this is a good 190 00:11:01,320 --> 00:11:04,680 idea, kind of like what we're doing now, but we're not getting 191 00:11:04,680 --> 00:11:10,020 into the nitty gritty how to do it, like page one is going to be 192 00:11:10,020 --> 00:11:14,640 about this, and then chapters, and it wouldn't be the exact how 193 00:11:14,640 --> 00:11:18,720 to that's what you teach. That's what people pay you to teach 194 00:11:18,720 --> 00:11:22,400 them. So what you're doing, and this is no less valuable is 195 00:11:22,400 --> 00:11:27,140 you're pointing out to them, like what this problem is, what 196 00:11:27,200 --> 00:11:32,660 it has cost them, and like it cost you in your own life, what? 197 00:11:32,840 --> 00:11:38,420 What happens if we don't solve this problem? And then, what is 198 00:11:38,420 --> 00:11:43,420 the process that I use, or you might use in your program to 199 00:11:43,420 --> 00:11:49,540 take people through but just like it's not possible to teach 200 00:11:49,540 --> 00:11:53,200 someone how to actually ride the bike until we get on the bike, 201 00:11:53,380 --> 00:11:57,340 the book is is pretty much the same way we're teaching them how 202 00:11:57,340 --> 00:12:01,800 and why and what's important, but You've got to work with me 203 00:12:01,800 --> 00:12:05,940 to really nail this thing down. Sure you can go out and try to 204 00:12:05,940 --> 00:12:09,780 do it on your own, but we've all tried that before, and we know 205 00:12:09,780 --> 00:12:13,080 that when we're working with someone, we do get the best 206 00:12:13,080 --> 00:12:16,320 results. When someone is guiding us through and holding us 207 00:12:16,320 --> 00:12:21,380 accountable to our own deadlines and goals, it really is an 208 00:12:21,380 --> 00:12:25,400 entirely different process. Like, have you had coaches, or 209 00:12:25,400 --> 00:12:28,760 anyone mentors who, when you're working with them, it's a whole 210 00:12:28,760 --> 00:12:30,140 different experience. 211 00:12:30,560 --> 00:12:33,920 Robert Plank: Oh, yeah. And it's like, anytime you took any class 212 00:12:33,920 --> 00:12:38,000 in school, imagine even the even one of the easiest classes you 213 00:12:38,000 --> 00:12:41,140 took, if you had to learn that from a book you might not have 214 00:12:41,140 --> 00:12:41,860 passed, 215 00:12:42,040 --> 00:12:45,280 Lin Eleoff: right? And I remember, too in math class, 216 00:12:45,340 --> 00:12:48,580 everything was explained in the textbooks. But when I had a 217 00:12:48,580 --> 00:12:53,500 teacher that could go to the blackboard and explain it in 218 00:12:53,500 --> 00:12:58,060 ways that I was like, I just understood this most complicated 219 00:12:58,060 --> 00:13:01,680 thing because, and I had a teacher that did this with math, 220 00:13:01,680 --> 00:13:07,500 I and she was extraordinary, and I learned so much. I realized I 221 00:13:07,500 --> 00:13:11,280 was really good at math, if someone just would teach me the 222 00:13:11,280 --> 00:13:16,020 right way. So absolutely, when you have a coach, a teacher, an 223 00:13:16,020 --> 00:13:18,000 expert who really knows what they're doing and they're 224 00:13:18,000 --> 00:13:21,500 guiding you through the process, now you take what you learn in 225 00:13:21,500 --> 00:13:25,940 the book and you implement it in your life. And 226 00:13:25,940 --> 00:13:28,940 Robert Plank: I mean, it took me so many years to realize that 227 00:13:29,000 --> 00:13:31,880 sometimes I'm asking the wrong questions, and it's easy to 228 00:13:31,880 --> 00:13:34,520 think that, okay, well, here's the question, here's the answer, 229 00:13:34,520 --> 00:13:37,460 but if you're like, looking for the wrong thing, or even, like, 230 00:13:37,520 --> 00:13:42,160 you know that whole like riding a bike analogy, let's say, let's 231 00:13:42,160 --> 00:13:44,260 say, if it just jumped into, like, here's how you start 232 00:13:44,260 --> 00:13:46,360 pedaling. You're like, wait a second, do I need to know about 233 00:13:46,360 --> 00:13:50,020 like balancing or our kickstand or like types of bikes to look 234 00:13:50,020 --> 00:13:53,860 for? And if I don't know, yeah, I mean, there's so many 235 00:13:53,860 --> 00:13:57,160 unknowns. And it's like, sometimes I'm asking the wrong 236 00:13:57,160 --> 00:14:00,540 question, and I'm wasting all this time looking up this thing 237 00:14:00,540 --> 00:14:04,500 that's either not important at all or might be an issue later 238 00:14:04,500 --> 00:14:07,800 on down the road, maybe it's time just to start riding the 239 00:14:07,800 --> 00:14:10,800 bike with the training wheels and then worry about balance 240 00:14:10,800 --> 00:14:14,340 later. So there's kind of like the order of importance issue 241 00:14:14,340 --> 00:14:18,120 there, where you might even be unknowingly setting yourself up 242 00:14:18,120 --> 00:14:21,140 for failure if you're doing all the all these wrong things 243 00:14:21,140 --> 00:14:23,660 first, and you're going down the wrong path and and, like you 244 00:14:23,660 --> 00:14:27,500 said, like with the right teacher, sometimes solving the 245 00:14:27,560 --> 00:14:30,920 math problem with this correct way is the way to do it. And so 246 00:14:30,920 --> 00:14:33,980 what I'm, I'm getting from you is there's, like, all these 247 00:14:33,980 --> 00:14:37,220 different approaches, like, even, even the way that you 248 00:14:37,220 --> 00:14:39,260 describe some of these things came to mind was, like, 249 00:14:39,260 --> 00:14:42,880 objections, right? What? What reasons, what roadblocks would 250 00:14:42,880 --> 00:14:46,960 someone put in their own way, from the stopping them from 251 00:14:46,960 --> 00:14:50,740 riding the bike or losing weight or something like that? And so 252 00:14:50,740 --> 00:14:54,160 it seems like you're kind of like empathizing with their 253 00:14:54,160 --> 00:14:57,880 problem and then kind of getting ahead of it, and then something 254 00:14:57,880 --> 00:15:01,500 that that I'm going to really file a. For storage later that 255 00:15:01,500 --> 00:15:05,460 you said there is, like, put it in a new way, a new way that 256 00:15:05,460 --> 00:15:08,160 they hadn't even thought of it before. It kind of break them 257 00:15:08,160 --> 00:15:10,620 out of their own thinking, right? I 258 00:15:10,620 --> 00:15:14,100 Lin Eleoff: mean, I So, for example, in a bigger picture, 259 00:15:14,100 --> 00:15:17,760 what I what I want is for people to have their own businesses, to 260 00:15:17,760 --> 00:15:20,960 become entrepreneurs, and have the freedom that we all long 261 00:15:20,960 --> 00:15:23,840 for, right? And I think the best way to do that is to be your own 262 00:15:23,840 --> 00:15:27,680 boss. So people think, Okay, I'm going to start my own business. 263 00:15:27,680 --> 00:15:31,460 So what do they do? The first thing they do, many of them, is 264 00:15:31,460 --> 00:15:35,300 they start a website. And then they'll come to me and say, but 265 00:15:35,300 --> 00:15:37,760 nobody's coming to my website. And I look at the website, I'm 266 00:15:37,760 --> 00:15:41,080 like, no kidding, nobody's coming to your website. What 267 00:15:41,080 --> 00:15:44,860 were you thinking? It's like saying I'm going to ride a bike 268 00:15:45,160 --> 00:15:49,840 and I'm, you know, five feet tall, and I go to a store and I 269 00:15:49,840 --> 00:15:53,740 buy a bike that's meant for a man, that's six two, then I 270 00:15:53,740 --> 00:15:56,320 can't figure out why I can't ride this bike, because I 271 00:15:56,320 --> 00:16:00,120 haven't done my homework. I haven't laid the foundation for 272 00:16:00,120 --> 00:16:05,700 what I need to accomplish the goal. And there's so many 273 00:16:05,700 --> 00:16:09,180 misconceptions about how to start a business or how to do 274 00:16:09,180 --> 00:16:13,560 anything right, until we really find the answers and the step by 275 00:16:13,560 --> 00:16:17,520 step. Like, do this first. Don't do anything first. Like, for me, 276 00:16:17,520 --> 00:16:22,040 I tell people, don't even think about a website or posting on 277 00:16:22,040 --> 00:16:24,920 social media for business purposes, until you know what 278 00:16:24,920 --> 00:16:27,980 your message is like. What is that thing that makes you 279 00:16:27,980 --> 00:16:31,580 distinct? Otherwise you'll come out of the gate and you will 280 00:16:31,580 --> 00:16:36,020 blend in and and they'll go, oh, there's just another one, you 281 00:16:36,020 --> 00:16:39,920 know, talking about coaching or or whatever. We don't want to 282 00:16:39,920 --> 00:16:43,360 blend in. We want to have a message that people go, Huh, 283 00:16:43,780 --> 00:16:46,960 whoa. And I'll tell you, everybody that's out there who 284 00:16:46,960 --> 00:16:50,620 has created a successful business, that's what they've 285 00:16:50,620 --> 00:16:53,560 got. And if you pay attention, you'll catch it like, what do 286 00:16:53,560 --> 00:16:58,420 they say differently? That attracts me to them, and that's 287 00:16:58,420 --> 00:17:01,260 another point, too. They won't attract everybody, but they will 288 00:17:01,260 --> 00:17:05,040 attract their ideal audience because they know how to talk in 289 00:17:05,040 --> 00:17:08,700 a way that people will listen. And so I always say that's the 290 00:17:08,760 --> 00:17:12,180 very first thing you, excuse me, you have to learn how to do is 291 00:17:12,720 --> 00:17:17,640 learn to talk in a way that makes people your ideal audience 292 00:17:17,640 --> 00:17:21,260 Listen, figure that out, and everything else is super easy 293 00:17:22,159 --> 00:17:25,939 Robert Plank: and even like, I think of the these, these people 294 00:17:25,939 --> 00:17:28,159 that really get a lot of attention, that have a huge 295 00:17:28,159 --> 00:17:31,819 following, they they alienate the wrong or they alienate the 296 00:17:31,819 --> 00:17:34,339 people they don't want, right? They're not afraid to like. They 297 00:17:34,339 --> 00:17:37,999 don't purposefully get people angry. But don't, they make a 298 00:17:37,999 --> 00:17:41,379 stand. They say, This is not my cut. Yeah, they polarized. 299 00:17:41,379 --> 00:17:44,859 They're saying I don't like this, or I'm against that. Don't 300 00:17:44,859 --> 00:17:48,039 do it this way. And the people that are left over are those, 301 00:17:48,279 --> 00:17:51,339 those big, kind of raving fans. And so when you say these 302 00:17:51,339 --> 00:17:56,139 things, like, you help people overcome not being a writer, and 303 00:17:56,139 --> 00:18:00,839 kind of like teasing out all of their, all of their, sort of 304 00:18:00,899 --> 00:18:06,059 their uniqueness and those things that they have. I mean, 305 00:18:06,059 --> 00:18:10,319 think about this. How do I phrase this? Um, man, I just, I 306 00:18:10,319 --> 00:18:14,339 just blank a little bit. Um, so like, when, when, when people 307 00:18:14,339 --> 00:18:18,659 are not when they usually think that they're they're not 308 00:18:18,659 --> 00:18:22,159 writers. It's like, if like, there you you notice things as a 309 00:18:22,159 --> 00:18:25,699 coach that, number one, they might have the blind spots and 310 00:18:25,699 --> 00:18:29,719 they might not see or they might not have the confidence to 311 00:18:29,719 --> 00:18:34,159 really, like, make this, talk about their struggles, talk 312 00:18:34,159 --> 00:18:37,819 about their mistakes in the past. Like it's like, if you're 313 00:18:37,819 --> 00:18:39,919 if you're just going it alone, it seems like the way you're 314 00:18:39,919 --> 00:18:43,659 talking about this, there's the tendency to play it safe and 315 00:18:43,659 --> 00:18:47,199 blend in. And there's been so many times when there was 316 00:18:47,199 --> 00:18:51,039 something that was easy for me, like a computer thing or 317 00:18:51,039 --> 00:18:53,319 something, and when I showed it to someone, they were like, 318 00:18:53,499 --> 00:18:56,379 that's the most amazing thing. Or they would be stuck on 319 00:18:56,379 --> 00:18:58,419 something simple. And I was like, you know, if you click 320 00:18:58,419 --> 00:19:01,439 this button, you can get this problem solved. And so it's 321 00:19:01,439 --> 00:19:05,339 like, if we're trying to do it alone without this outside 322 00:19:05,339 --> 00:19:08,159 coach, we'll miss so much without without someone like 323 00:19:08,159 --> 00:19:09,479 you, yeah, and 324 00:19:09,900 --> 00:19:14,160 Lin Eleoff: what we miss out on, really, is the someone who can, 325 00:19:14,340 --> 00:19:18,780 who can be, you know, have a sort of a neutral stance when 326 00:19:18,780 --> 00:19:23,480 self doubt takes over us, right? Because we all have self doubt, 327 00:19:23,720 --> 00:19:27,200 and the self doubt is what makes us say, No, that's not for me, 328 00:19:27,200 --> 00:19:32,180 or I'm too busy. I'm not ready. I'll do it next year, next week. 329 00:19:32,180 --> 00:19:36,140 Whatever it is that's just self doubt. That's the way you think 330 00:19:36,140 --> 00:19:38,840 you're protecting yourself, because if you go out and do the 331 00:19:38,840 --> 00:19:42,940 thing, you might fall flat on your face. And I always say, oh 332 00:19:42,940 --> 00:19:48,340 my goodness, like, worse than falling flat on my face is the 333 00:19:48,340 --> 00:19:53,500 regret I'm gonna feel at the end of my life for not doing those 334 00:19:53,500 --> 00:19:56,080 things. Like, that's worse than falling on my face. So I'd 335 00:19:56,080 --> 00:19:59,740 rather follow my face. Pick myself up. Figure it out, get it 336 00:19:59,740 --> 00:20:02,760 right. Move on, so that by the time I get to the end of my 337 00:20:02,760 --> 00:20:07,920 life, I'm like, Well done, gutsy girl, you did all the things you 338 00:20:07,920 --> 00:20:11,280 said that you wanted to do. And so I think that it's that 339 00:20:11,280 --> 00:20:15,420 balancing between I don't know how to write a book, and so I'm 340 00:20:15,420 --> 00:20:18,840 not going to write a book, versus I don't know how to write 341 00:20:18,840 --> 00:20:22,520 a book, but I'm going to figure it out, because that's what we 342 00:20:22,520 --> 00:20:26,660 all know how to do, is figure things out. Or if we really 343 00:20:26,660 --> 00:20:29,240 don't know what we're doing, we can get help so that we can 344 00:20:29,240 --> 00:20:33,620 figure it out. That's all we really need to feel confident 345 00:20:33,620 --> 00:20:37,400 about. And then the rest comes into play. And again, you know, 346 00:20:37,400 --> 00:20:42,220 telling yourself, but I'm not a writer, is is flawed thinking. 347 00:20:42,280 --> 00:20:46,000 Because who says, first of all, what is your definition of a 348 00:20:46,000 --> 00:20:50,800 writer? And who says, You have to be that definition to write 349 00:20:50,860 --> 00:20:54,700 this kind of book? So, I mean, I love getting into it with people 350 00:20:54,700 --> 00:20:57,040 when they throw these obstacles at me, and then, you know, we 351 00:20:57,040 --> 00:21:00,180 get to the bottom is, I'm just, I'm afraid to put it out there. 352 00:21:00,480 --> 00:21:04,200 I'm afraid of people. What like, what if? What if my mom thinks 353 00:21:04,200 --> 00:21:08,100 I'm crazy for writing this book, like all these things that are 354 00:21:08,100 --> 00:21:11,880 really at play, and that's why I say, you know, starting your 355 00:21:11,880 --> 00:21:15,660 business, or writing a book, or anything difficult, like this, I 356 00:21:15,660 --> 00:21:19,260 call it an AFCO, another freaking growth opportunity, 357 00:21:19,260 --> 00:21:23,480 because it throws all our all these things at us, and it 358 00:21:23,480 --> 00:21:27,200 brings all our fears to the surface. And so the opportunity 359 00:21:27,200 --> 00:21:31,220 is for us to learn and grow and become, you know, better 360 00:21:31,220 --> 00:21:34,460 versions, and I say that respectfully, but you know, more 361 00:21:34,460 --> 00:21:38,120 evolved versions of who we are today. Does that make 362 00:21:38,120 --> 00:21:41,740 Robert Plank: sense? It does. I mean every time that we go and 363 00:21:41,740 --> 00:21:46,420 do something new and take a risk and go to a new a new address or 364 00:21:46,420 --> 00:21:49,420 meet a new person, there's always that, that fear, but 365 00:21:49,420 --> 00:21:52,180 that's a good thing to have. And so you're based, you're saying 366 00:21:52,180 --> 00:21:55,360 that there's like, the, if you look at like the where you are 367 00:21:55,360 --> 00:21:57,880 in life now and then, like the end of your life, like, that's, 368 00:21:57,880 --> 00:22:00,900 that's the whole equation. And a lot of people are missing or not 369 00:22:00,900 --> 00:22:06,480 thinking about the end of life regret that they would have of 370 00:22:06,480 --> 00:22:09,900 not having this book. And there's also, kind of like, the 371 00:22:09,960 --> 00:22:15,660 cause and effect here of the procrastination is really self 372 00:22:15,660 --> 00:22:20,240 doubt, which is really your body protecting itself. And it's 373 00:22:20,240 --> 00:22:23,120 like, by hearing it that way, it's it's more reassuring, 374 00:22:23,120 --> 00:22:26,780 right? It means that we're not alone in this. There's nothing 375 00:22:26,780 --> 00:22:30,620 wrong with you if you have the self doubt, but it's something 376 00:22:30,620 --> 00:22:33,800 that's inevitably going to creep in. It won't last forever, but 377 00:22:33,800 --> 00:22:37,100 it's a thing that it will happen. And we need that safety 378 00:22:37,100 --> 00:22:41,200 net. We need like a coach or some kind of a support system to 379 00:22:41,200 --> 00:22:44,680 get us out of that, that pothole in the road, because if we 380 00:22:44,680 --> 00:22:47,620 don't, then that'll just, you'll just give up right right there 381 00:22:47,620 --> 00:22:50,740 and get distracted by something else. And so people really need 382 00:22:50,800 --> 00:22:54,340 your program, and they need to have a mighty tiny book and they 383 00:22:54,340 --> 00:22:57,280 need to join the mighty, tiny book Academy. So can you tell us 384 00:22:57,280 --> 00:23:00,180 about this program and and what it is and its uniqueness, and 385 00:23:00,180 --> 00:23:03,060 why they need this, instead of trying to go about it 386 00:23:03,060 --> 00:23:05,460 themselves, because how's that been working out for you? 387 00:23:06,480 --> 00:23:09,900 Lin Eleoff: So? So what we do in mighty tiny book, and this is 388 00:23:09,900 --> 00:23:13,500 how I approach, this is my underlying message for anything 389 00:23:13,500 --> 00:23:16,740 that I've put out into the world, is that this is an 390 00:23:16,740 --> 00:23:20,720 opportunity for your own personal growth. It yes, it's to 391 00:23:20,720 --> 00:23:23,540 build your business, but your business is there for your own 392 00:23:23,540 --> 00:23:26,780 personal growth. If you approach it that way, which is, you know, 393 00:23:26,780 --> 00:23:30,020 people who are drawn to me want to approach it that way. Other 394 00:23:30,020 --> 00:23:32,600 people will say she's nuts. I'm not working with her. That 395 00:23:32,600 --> 00:23:35,480 doesn't even make any sense. So I'm okay with that. That's 396 00:23:35,480 --> 00:23:39,140 polarizing, right? Like, if all you want is to start a business 397 00:23:39,140 --> 00:23:41,800 and make a lot of money or sell a lot of books so you can make a 398 00:23:41,800 --> 00:23:45,880 lot of money. I'm not your gal. I mean that that's just not but 399 00:23:45,880 --> 00:23:48,760 cool. You know, it's nice to meet you, but if you're working 400 00:23:48,760 --> 00:23:53,020 with me, we're going to get into like, what is, what is? Why is 401 00:23:53,020 --> 00:23:56,380 this book important to you? What? And then how to self doubt 402 00:23:56,380 --> 00:24:00,700 get in the way of what you really want to say and share 403 00:24:00,700 --> 00:24:02,940 with the world. And if you could think of those people who are 404 00:24:02,940 --> 00:24:06,900 just waiting for you in this book, and that you could help 405 00:24:06,900 --> 00:24:10,380 them, heal them, solve the problem, whatever it is like, 406 00:24:10,380 --> 00:24:14,640 can you keep that in the front of your mind so that when self 407 00:24:14,640 --> 00:24:17,460 doubt comes up and it will just like, you know it's going to 408 00:24:17,460 --> 00:24:21,260 rain in a week, or two weeks, or whatever, and you don't say, oh 409 00:24:21,260 --> 00:24:25,580 my gosh, it's raining outside. You expect it to rain. That's 410 00:24:25,580 --> 00:24:29,720 what. How I think of self doubt. It comes up, and then I do what 411 00:24:29,720 --> 00:24:32,900 I need to do when I go into self doubt, which is kind of like 412 00:24:32,900 --> 00:24:36,260 putting up an umbrella when it's raining, like we have tools. And 413 00:24:36,260 --> 00:24:39,800 so all through the process, as we're dealing with self doubt 414 00:24:39,800 --> 00:24:42,460 and putting it in its right place. We're going through the 415 00:24:42,460 --> 00:24:46,660 process of, what is it that I want to say? What is the what 416 00:24:46,660 --> 00:24:50,380 framework do I want to use to teach? Or maybe you already have 417 00:24:50,380 --> 00:24:53,740 one, like oftentimes people come in, they already have a process 418 00:24:53,740 --> 00:24:57,820 that they teach, and we turn that into a book. And if you 419 00:24:57,820 --> 00:25:00,720 don't have a framework, we created an. Book, and then you 420 00:25:00,720 --> 00:25:04,020 take that framework and it becomes your coaching program, a 421 00:25:04,020 --> 00:25:08,280 six week program, a six month program, an entire year program, 422 00:25:08,280 --> 00:25:13,020 that that's what you can get out of this book. So it's not just a 423 00:25:13,020 --> 00:25:15,780 book that you could say, Hey, I wrote a book. It's like, Hey, I 424 00:25:15,780 --> 00:25:20,040 wrote this book. I believe it can help you. And when you when 425 00:25:20,040 --> 00:25:23,600 you go through this, I'm going to follow up with you, and we're 426 00:25:23,600 --> 00:25:26,540 going to go through what's the next step? Some people will 427 00:25:26,600 --> 00:25:30,920 absolutely want to go on and work with you, and what better 428 00:25:30,920 --> 00:25:35,060 way is that is there to, you know, get people to get to know 429 00:25:35,060 --> 00:25:39,680 you, rather than just a freebie that you put up. And they might 430 00:25:39,680 --> 00:25:43,420 or might not be interested, but a book really catches their 431 00:25:43,420 --> 00:25:47,260 attention, and that alone sets you apart Robert, because it's 432 00:25:47,260 --> 00:25:53,020 like, not everybody writes a book. So if, if, if you're 433 00:25:53,020 --> 00:25:55,720 weighing it between two colors and you're not sure which one, 434 00:25:55,720 --> 00:25:58,780 and it's like, yeah, but this one wrote a book that's instant 435 00:25:58,840 --> 00:26:03,360 authority, instant credibility and and an opportunity for you 436 00:26:03,360 --> 00:26:05,100 to shine. And 437 00:26:05,100 --> 00:26:07,260 Robert Plank: like we said at the beginning, there are so many 438 00:26:07,260 --> 00:26:09,780 books out there, but some of those books are old. Some of 439 00:26:09,780 --> 00:26:13,200 those books have been out there for years. This is a brand new, 440 00:26:13,260 --> 00:26:17,100 hot off the fresh presses, cutting edge information. And 441 00:26:17,100 --> 00:26:21,380 this is something that like, it seems like you have a whole, 442 00:26:21,380 --> 00:26:24,920 like, I kind of, sort of follow up system, right? Like this, 443 00:26:24,920 --> 00:26:28,460 this book comes with your building a list, you have a 444 00:26:28,460 --> 00:26:33,860 sequence. And another way that that people that follow your 445 00:26:33,860 --> 00:26:36,740 program will have an advantage over other people is that 446 00:26:36,860 --> 00:26:40,900 there's this whole, like, the seeking the right audience kind 447 00:26:40,900 --> 00:26:45,640 of, kind of, kind of concept here, of, instead of trying to 448 00:26:45,640 --> 00:26:49,900 appeal to everyone, you're singling out the these ideal 449 00:26:49,900 --> 00:26:52,360 sorts of people, and you're adding your own uniqueness. So 450 00:26:52,360 --> 00:26:57,100 there are a lot of maybe, maybe factors that people have been 451 00:26:57,100 --> 00:27:00,840 overlooking where that have been causing them to to not want the 452 00:27:00,840 --> 00:27:02,940 book, but like, there's all these cool, exciting things. 453 00:27:02,940 --> 00:27:05,100 There's a framework that you might even know you have. 454 00:27:05,100 --> 00:27:08,280 There's all kinds and and also, I mean, have you noticed this, 455 00:27:08,280 --> 00:27:11,340 that your book kind of at a certain point, not not right 456 00:27:11,340 --> 00:27:15,720 away, not at the halfway point, but at like, 63% it kind of 457 00:27:15,720 --> 00:27:19,020 takes on a life of its own right at a certain point when you're 458 00:27:19,020 --> 00:27:22,220 like, not quite done, but almost there, you're like, this thing 459 00:27:22,220 --> 00:27:26,900 I've created, it's different than what I had when I started, 460 00:27:27,020 --> 00:27:30,080 and then by the time it's done, you're like, it's like, a 461 00:27:30,080 --> 00:27:32,420 completely different perspective. I don't know how to 462 00:27:32,420 --> 00:27:34,280 how to even describe it. Well, I 463 00:27:34,280 --> 00:27:38,480 Lin Eleoff: think it's like, if you were going to climb a 464 00:27:38,480 --> 00:27:42,520 mountain and you go halfway up, and you're like, slugging along, 465 00:27:42,520 --> 00:27:44,920 and you turn around and you look at how far you've gone, you're 466 00:27:44,920 --> 00:27:49,900 like, holy smokes, I'm awesome. I did that and I and that just 467 00:27:49,960 --> 00:27:53,440 gives you the impetus to want to keep going, right? It's like, I 468 00:27:53,440 --> 00:27:56,140 already did that, and I just want to keep going kind of like 469 00:27:56,140 --> 00:28:00,480 what you said earlier, too. It's like, if I write just two pages 470 00:28:00,480 --> 00:28:04,380 of that essay. And now I want to expand on it, because the 471 00:28:04,380 --> 00:28:08,520 teacher said I had to have five. Now you can go in and say, you 472 00:28:08,520 --> 00:28:12,480 know, I can add something here. I can add something there. I 473 00:28:12,480 --> 00:28:17,040 need a stronger conclusion. I can put more upfront. So in a 474 00:28:17,040 --> 00:28:21,920 way, when we write, you know, your lousy first draft, even it 475 00:28:21,920 --> 00:28:25,580 can often be only 20 to 25 pages, and it's like, Okay, I'm 476 00:28:25,580 --> 00:28:29,540 done. And you can either hand it off to one of our editors, or 477 00:28:29,540 --> 00:28:32,300 you can just put it away for a few days, and then you come back 478 00:28:32,300 --> 00:28:38,060 to it and you say, Oh, I missed this part. I forgot all about 479 00:28:38,060 --> 00:28:41,500 this thing that I teach people. I need to put that somewhere. 480 00:28:41,620 --> 00:28:46,420 And so sure enough, soon you're at like, 50 pages. It's amazing 481 00:28:46,420 --> 00:28:50,080 how much you have inside you that you don't realize until you 482 00:28:50,080 --> 00:28:50,860 start pulling it 483 00:28:50,859 --> 00:28:54,579 Robert Plank: out. And it seems more manageable once you make 484 00:28:54,579 --> 00:28:59,139 progress. And then you, like you said, you can just then focus on 485 00:28:59,199 --> 00:29:03,539 a small, mighty, tiny problems for your mighty, tiny book. Work 486 00:29:03,539 --> 00:29:07,859 on just the conclusion chapter, or just on, on adding this other 487 00:29:07,859 --> 00:29:11,519 thing that I forgot about. It seems like it's it's easier to 488 00:29:11,579 --> 00:29:15,119 to chip away at this one, one bite at a time, and then also 489 00:29:15,179 --> 00:29:19,079 keep things, uh, realistic, doable, short book. That way it 490 00:29:19,079 --> 00:29:21,679 gets done in a reasonable amount of time, and that way we're 491 00:29:21,679 --> 00:29:24,259 still excited about it, right? Because if it took six years to 492 00:29:24,259 --> 00:29:26,719 make a book, I mean, who knows what's even gonna happen in six 493 00:29:26,719 --> 00:29:29,299 years, you would, you would be so completely over it. But if it 494 00:29:29,299 --> 00:29:32,839 can then be done in a quick, a reasonable amount of time, you 495 00:29:32,839 --> 00:29:36,139 see some results, and then you're not super tired, right? 496 00:29:36,139 --> 00:29:38,959 You didn't use up all your energy making a book. Now you 497 00:29:38,959 --> 00:29:42,219 see, I still have energy left where I can market this thing 498 00:29:42,279 --> 00:29:45,459 and get the word out and sell some copies. So what is the next 499 00:29:45,459 --> 00:29:48,939 step here? People say, I love this idea. I want to join 500 00:29:48,999 --> 00:29:51,699 mighty, tiny book Academy. I want to take the next step. 501 00:29:51,699 --> 00:29:53,919 Where do they go? What do they do? Mighty, 502 00:29:53,920 --> 00:29:58,060 Lin Eleoff: tiny book academy.com. That's it. It's all 503 00:29:58,060 --> 00:30:01,800 laid out there. It gives you. Do everything you need to know 504 00:30:01,800 --> 00:30:06,840 about this program and the way we walk you through it, we we 505 00:30:06,840 --> 00:30:10,560 absolutely can get you to write a book in 90 days. 50 page book 506 00:30:10,560 --> 00:30:15,300 is not that difficult to do. And again, we're not saying this is 507 00:30:15,300 --> 00:30:19,800 a shortcut. This is absolutely an impactful book. But you don't 508 00:30:19,800 --> 00:30:24,620 need more than 90 days to write a 50 page or 40 page book, and 509 00:30:24,620 --> 00:30:27,800 if you're telling yourself I don't have time, or I can't do 510 00:30:27,800 --> 00:30:32,840 it, or it's too daunting, then notice that's just code for self 511 00:30:32,840 --> 00:30:36,860 doubt has creeped in again and and is trying to thwart your 512 00:30:36,860 --> 00:30:40,600 best laid plans of doing what you want to do in the world, 513 00:30:41,559 --> 00:30:43,479 Robert Plank: and you've seen all you've seen it all before. 514 00:30:43,479 --> 00:30:46,059 If the self doubt creeps in, like you said, it's like the 515 00:30:46,059 --> 00:30:49,119 rain. We've seen it so many times in our life. We know it's 516 00:30:49,119 --> 00:30:51,939 coming. We know it won't last forever. There are tools like 517 00:30:51,939 --> 00:30:56,919 the umbrella to ride out of it, and then you continue on. But 518 00:30:56,919 --> 00:31:00,599 don't let it ruin your whole day. So mighty, tiny book 519 00:31:00,599 --> 00:31:04,439 academy.com, any final parting words of advice. As we wrap up 520 00:31:04,439 --> 00:31:05,219 wind down here, 521 00:31:05,760 --> 00:31:09,840 Lin Eleoff: I think that you know, the overall advice that I 522 00:31:09,840 --> 00:31:15,660 always have for people is to not understand or recognize the two 523 00:31:15,660 --> 00:31:18,780 different voices in your head. Recognize when they're the one 524 00:31:18,780 --> 00:31:21,680 voice is telling you you shouldn't do this. You can't do 525 00:31:21,680 --> 00:31:25,220 this. You're just way too busy to do anything else. Like that 526 00:31:25,220 --> 00:31:28,880 is all baloney. And listen to the voice in your head that's 527 00:31:28,880 --> 00:31:32,720 connected to your heart that's saying, I but I really want 528 00:31:32,720 --> 00:31:35,840 this. I really want this. And everybody's telling me why it's 529 00:31:35,840 --> 00:31:39,800 not a good idea. My own head is telling me, but I really want 530 00:31:39,800 --> 00:31:43,600 this, and so we need to honor that, however, in whatever 531 00:31:43,600 --> 00:31:46,780 fashion we may choose to honor that. We need to pay attention 532 00:31:46,780 --> 00:31:50,020 to that part of ourselves that wants what it wants, and it 533 00:31:50,020 --> 00:31:54,220 doesn't always make sense. And so, but that's how we get to the 534 00:31:54,220 --> 00:31:58,360 end of our life and we say, Well done. Well done. It 535 00:31:58,360 --> 00:32:01,140 Robert Plank: reminds me of the cartoons where the but the devil 536 00:32:01,140 --> 00:32:04,320 pops up on one shoulder and then the angel pops up on the other. 537 00:32:04,320 --> 00:32:07,620 And it's like, which, which will you listen to, the one that will 538 00:32:07,620 --> 00:32:08,580 help you or the one 539 00:32:09,119 --> 00:32:11,399 Lin Eleoff: that will hurt you? Robert, one's Laverne, and the 540 00:32:11,399 --> 00:32:17,159 other is Shirley. Nice. Beat me up. And Shirley's like, Come on, 541 00:32:17,159 --> 00:32:20,099 let's do it. So, yeah, 542 00:32:20,939 --> 00:32:24,079 Robert Plank: fantastic. Well, the place to go is mighty tiny 543 00:32:24,139 --> 00:32:28,039 book academy.com go there right now. Don't wait how long you've 544 00:32:28,039 --> 00:32:31,459 been waiting for you having your own book. Go drop everything 545 00:32:31,459 --> 00:32:34,639 you're doing you can spend two minutes and just get the browser 546 00:32:34,639 --> 00:32:37,639 window open. Get it open on your phone, if you're driving, pull 547 00:32:37,639 --> 00:32:42,459 over and at least write it down. Mighty tiny book academy.com go 548 00:32:42,459 --> 00:32:45,579 there. You'll be glad you did. And Lynn, thanks for taking the 549 00:32:45,579 --> 00:32:48,399 time showing up and giving us some awesome content. Thank you. 550 00:32:48,640 --> 00:32:50,020 Lin Eleoff: Thank you, Robert. You.