1 00:00:00,900 --> 00:00:02,820 Robert Plank: Hey and welcome back to the marketer of the day 2 00:00:02,820 --> 00:00:06,360 podcast. We are here with Stephanie sheller from the 3 00:00:06,360 --> 00:00:10,680 Stephanie sheller.com she is the impact authority. She has 4 00:00:10,680 --> 00:00:13,800 studied human psychology for more than a decade and built her 5 00:00:13,800 --> 00:00:17,220 business from scratch in order to walk away from her job in 6 00:00:17,220 --> 00:00:20,540 less than five months, Stephanie has worked with more than 2500 7 00:00:21,260 --> 00:00:24,740 companies. She is dedicated to helping small business owners 8 00:00:24,800 --> 00:00:28,280 understand how to create their greatest impact. We're going to 9 00:00:28,340 --> 00:00:31,580 break out the violin a little bit later. She is a TEDx 10 00:00:31,580 --> 00:00:34,460 speaker, a two time best selling author. We are going to be 11 00:00:34,460 --> 00:00:37,820 talking about entrepreneurship, small business marketing. So 12 00:00:37,820 --> 00:00:39,500 Stephanie, glad to be talking to you today. 13 00:00:39,740 --> 00:00:41,980 Stephanie Scheller: I'm super excited to be chatting with you. 14 00:00:41,980 --> 00:00:44,920 I mentioned before we started recording, I've been I've been 15 00:00:44,920 --> 00:00:47,920 obsessing over your podcast, so this is fun for me. I'm super 16 00:00:47,920 --> 00:00:48,760 happy to be here. 17 00:00:49,300 --> 00:00:51,640 Robert Plank: Well, I'm glad to have you here, and I have some 18 00:00:51,700 --> 00:00:55,480 questions, both like open ended and then also maybe a few 19 00:00:55,480 --> 00:00:58,240 selfish ones, if I remember what I'm going to be mentioning. But 20 00:00:58,240 --> 00:01:01,200 I looked really quickly at your your website before we started, 21 00:01:01,200 --> 00:01:05,880 and your blog, and I, like the marketers like you, that kind of 22 00:01:05,880 --> 00:01:10,140 drip out the like, the continuous, kind of reassurance 23 00:01:10,140 --> 00:01:14,160 and the just like the advice, like I was looking at some blog 24 00:01:14,160 --> 00:01:17,640 posts about how you were talking about how, like, as you add more 25 00:01:17,640 --> 00:01:19,740 marketing tools to your business, that kind of like, 26 00:01:19,740 --> 00:01:22,880 it's a It's a curved graph instead of, like a straight 27 00:01:22,880 --> 00:01:26,300 line. And I mean, and you're so right? And so I'm excited to 28 00:01:26,300 --> 00:01:29,480 jump into some of those things. So just as far as what you have 29 00:01:29,480 --> 00:01:32,540 going on, what has you excited the last six to 12 months? What 30 00:01:32,540 --> 00:01:34,100 do you feel like unpacking today? 31 00:01:34,939 --> 00:01:37,819 Stephanie Scheller: Oh my gosh. What has me excited? Well, so 32 00:01:38,179 --> 00:01:41,259 six to 12 months, we launched the new brand of the impact 33 00:01:41,259 --> 00:01:44,079 authority. We've been going through this whole like, what is 34 00:01:44,079 --> 00:01:46,299 it that may like, what's the common denominator? I was a 35 00:01:46,299 --> 00:01:49,299 sales trainer, I was a marketing coach. I was This is that? And 36 00:01:49,299 --> 00:01:51,639 we finally realized, like, the common denominator is 37 00:01:51,639 --> 00:01:55,059 psychology, and it's about creating impact. Like, that's 38 00:01:55,059 --> 00:01:59,799 what we as small business owners do every day, all day long, is 39 00:01:59,799 --> 00:02:03,479 we impact the lives of our family because we, you know, 40 00:02:03,479 --> 00:02:07,139 we're changing our own life with working for ourselves. We impact 41 00:02:07,139 --> 00:02:09,899 lives of our employees. We impact the lives of their their 42 00:02:09,899 --> 00:02:12,599 families, our vendors, their client until it creates this 43 00:02:12,599 --> 00:02:15,119 really cool one of my friends calls it the ripple effect, and 44 00:02:15,119 --> 00:02:19,079 it creates this very cool ripple effect. So we've rolled that 45 00:02:19,079 --> 00:02:21,559 out. We've leveled up our events. We have we've been doing 46 00:02:21,559 --> 00:02:24,259 events. Okay. At time of filming, most people have not 47 00:02:24,259 --> 00:02:26,659 actually been doing live events, and we actually have been doing 48 00:02:26,659 --> 00:02:31,459 live events with zero viral spread, which has been just mind 49 00:02:31,459 --> 00:02:36,559 blowing. So that's probably what has me most excited, is just 50 00:02:36,799 --> 00:02:39,319 everything's coming together, the branding, the fact we can 51 00:02:39,319 --> 00:02:41,739 still do events, it's just amazing. 52 00:02:42,160 --> 00:02:44,560 Robert Plank: So what's your secret? Because I've been seeing 53 00:02:44,740 --> 00:02:49,360 like, I just like you, I follow, you know, marketers that run 54 00:02:49,360 --> 00:02:53,080 events, and I miss events, and sometimes I've seen like, the 55 00:02:53,200 --> 00:02:57,220 sales angle of, well, if the if everything's over, then We'll 56 00:02:57,220 --> 00:02:59,800 all meet in person, and if not, then your ticket will be used 57 00:02:59,800 --> 00:03:03,780 for something virtual. I've seen event organizers say, Well, 58 00:03:03,840 --> 00:03:06,780 we're going to have like, less capacity and more more 59 00:03:06,780 --> 00:03:10,260 ballrooms. So what's the secret at how the heck are you still 60 00:03:10,260 --> 00:03:12,720 doing it? And no one else is so 61 00:03:12,780 --> 00:03:16,080 Stephanie Scheller: I mean, we actually built like, a 25 page 62 00:03:16,080 --> 00:03:22,700 manual on how to run an event in a pandemic, and it's like our 63 00:03:22,700 --> 00:03:26,360 vendors, all of our venue, our caterers, everyone has to, like, 64 00:03:26,360 --> 00:03:29,300 check off and sign off on. We're doing these things right. 65 00:03:29,960 --> 00:03:32,540 Everyone who attends, they get emails in advance, before the 66 00:03:32,540 --> 00:03:34,520 event, saying, hey, here are the parameters. If you're not 67 00:03:34,520 --> 00:03:36,860 comfortable with these parameters, don't show up. This 68 00:03:36,860 --> 00:03:39,680 is what we're doing. One of the things that's, you know, super 69 00:03:39,680 --> 00:03:43,240 controversial, is we do require masks at our events, and what we 70 00:03:43,240 --> 00:03:45,340 tell people is like, I don't really care whether they work or 71 00:03:45,340 --> 00:03:53,020 not. We ran three events during spikes in the spread without 72 00:03:53,020 --> 00:03:56,260 anyone getting sick, and masks were apart. We're not changing 73 00:03:56,260 --> 00:03:59,260 we found a formula that works. We're not changing that. So they 74 00:03:59,260 --> 00:04:02,340 have to sign waivers. We're in touch with them ahead of time. 75 00:04:02,520 --> 00:04:07,560 We provide options if they're not like if you know the one we 76 00:04:07,560 --> 00:04:10,080 ran in January, people were texting me and calling me the 77 00:04:10,080 --> 00:04:12,900 day before. Hey, Steph, I just found out my wife tested 78 00:04:12,900 --> 00:04:16,620 positive. Hey, I just found right? So we made it very easy 79 00:04:16,620 --> 00:04:20,600 for them to switch. And we do a really good job with our virtual 80 00:04:20,600 --> 00:04:25,040 events. So it doesn't feel like most virtual events, and very 81 00:04:25,040 --> 00:04:29,420 few people were were put out that, you know, of the, I think 82 00:04:29,420 --> 00:04:31,820 five or six people who had to switch to virtual but they 83 00:04:31,820 --> 00:04:35,300 couldn't be there in person, and nobody who came in pitched a fit 84 00:04:35,300 --> 00:04:39,320 over, you know, the parameters we did, we had less than we 85 00:04:39,320 --> 00:04:44,080 actually did, a 25% capacity. So the room we had, what could hold 86 00:04:44,080 --> 00:04:49,240 400 people? We did 100 we've been keeping it to whatever 87 00:04:49,240 --> 00:04:54,520 capacity is. We do about 25 30% of what the capacity is. People. 88 00:04:54,520 --> 00:04:58,540 Sign waivers. We do temperature checks, we do oxygen checks, we 89 00:04:58,540 --> 00:05:02,220 do masks. It's. It's a whole thing, and it requires more 90 00:05:02,220 --> 00:05:05,580 work, but at the end of the day, to be able to provide that space 91 00:05:05,580 --> 00:05:08,760 where people can still come and connect, I think it's, it's well 92 00:05:08,760 --> 00:05:09,240 worth it. 93 00:05:10,260 --> 00:05:13,860 Robert Plank: And I mean, and I mean, I haven't done events of 94 00:05:13,860 --> 00:05:16,440 your size. I've done smaller ones, and even the smaller ones, 95 00:05:16,740 --> 00:05:20,040 even before covid was like, it's like planning a wedding. There's 96 00:05:20,040 --> 00:05:22,580 so many nooks and crannies to keep track of, I can only 97 00:05:22,580 --> 00:05:26,240 imagine. I mean, it's got to be like, 10 or 20 times harder to 98 00:05:26,240 --> 00:05:30,320 do it with all the all the weird, like, covid restrictions 99 00:05:30,860 --> 00:05:33,560 first of all, but then also, like, the additional things that 100 00:05:33,620 --> 00:05:36,200 that you're adding just to be safe. And then there's even the 101 00:05:36,200 --> 00:05:39,980 layer of like, I mean, like, it's almost like, there's like, 102 00:05:39,980 --> 00:05:43,000 I don't know if like higher cancelation is the is the right 103 00:05:43,000 --> 00:05:47,140 term, but like higher, like, switching to the virtual and I 104 00:05:47,140 --> 00:05:50,500 am at and also, as you know, like, it's it's tough to even, 105 00:05:50,500 --> 00:05:54,640 like, sell an event, right? Because it's like, well, you 106 00:05:54,640 --> 00:05:57,700 have to convince someone to either, like, get on a plane and 107 00:05:57,700 --> 00:06:01,260 go in person, or even with the streaming, you're having to 108 00:06:01,260 --> 00:06:04,620 convince them that, like a thing that you haven't created yet. I 109 00:06:04,620 --> 00:06:07,860 promise it'll be good. It doesn't exist yet, but please 110 00:06:07,860 --> 00:06:10,860 pay you money for it now. So like adding covid On top of 111 00:06:10,860 --> 00:06:14,040 that. I mean, it just seems like a nightmare, but then, you know, 112 00:06:14,040 --> 00:06:16,920 what's cool about what you've done is you always hear, like 113 00:06:16,920 --> 00:06:19,740 business owners, entrepreneurs, saying, we'll figure it out, or 114 00:06:19,740 --> 00:06:23,540 go around the obstacle, and so many just flat out gave up and, 115 00:06:23,540 --> 00:06:27,140 like, didn't even try. And I kind of it shows, like, a lot of 116 00:06:27,140 --> 00:06:29,540 people kind of pay lip service to that idea, but like, you've 117 00:06:29,540 --> 00:06:30,320 actually done it, 118 00:06:30,860 --> 00:06:32,540 Stephanie Scheller: yeah, I mean, and that was, that was 119 00:06:32,540 --> 00:06:35,540 huge. It was really important for us. We did get a lot of 120 00:06:35,540 --> 00:06:39,140 flack, especially leading up to, you know, 100 person event in 121 00:06:39,140 --> 00:06:43,300 January, in the midst of a spike, we were it was definitely 122 00:06:43,360 --> 00:06:47,800 all the numbers were going up. Speakers were worried. Attendees 123 00:06:47,800 --> 00:06:50,620 were worried. You know, everyone's going is this 124 00:06:50,620 --> 00:06:52,720 happening? Are we doing this? And we were like, look, I mean, 125 00:06:52,720 --> 00:06:55,420 we were straight up just sending out the manual to people saying, 126 00:06:55,420 --> 00:06:58,060 Look, this is everything we're doing to keep you safe. If 127 00:06:58,060 --> 00:07:00,420 you're not comfortable with this, you can switch to a 128 00:07:00,420 --> 00:07:04,980 virtual ticket. But this, we're very confident in what we're 129 00:07:04,980 --> 00:07:09,840 doing, and so, yeah, I mean, it just came down to we need you 130 00:07:09,840 --> 00:07:14,520 look at the numbers, the stats and people have we're dealing 131 00:07:14,520 --> 00:07:18,240 with more depression and more anxiety and isolation. People 132 00:07:18,240 --> 00:07:21,680 are trying to operate in, in bubbles, in, in isolation, and 133 00:07:21,680 --> 00:07:25,100 it doesn't work. You know, social media only goes so far. 134 00:07:25,100 --> 00:07:30,020 Zoom only goes so far. We have to, we need that, that real 135 00:07:30,020 --> 00:07:33,200 connection. And it was very interesting, because especially 136 00:07:33,380 --> 00:07:37,280 we at time of filming this, we haven't, we have an event again 137 00:07:37,280 --> 00:07:39,980 next week, but our last big event was January, and people 138 00:07:39,980 --> 00:07:42,760 kept coming up to me and saying, I didn't know if I was going to 139 00:07:42,760 --> 00:07:44,980 come. I really wasn't sure. I just, I just, I just didn't 140 00:07:44,980 --> 00:07:47,800 know. Only reason I'm here is because, you know, I paid so 141 00:07:47,800 --> 00:07:50,740 much money for the ticket, but I'm so glad I came. I needed 142 00:07:50,740 --> 00:07:55,540 this more than I realized, and we are all about supporting 143 00:07:55,540 --> 00:07:58,780 small businesses and helping them thrive, because they really 144 00:07:58,780 --> 00:08:02,400 do struggle. They're up against so many odds, and they're the 145 00:08:02,400 --> 00:08:05,820 lifeblood of everything. And so for us, that's that's crucial. 146 00:08:05,820 --> 00:08:08,880 So to realize it was making that much of an impact for these 147 00:08:08,880 --> 00:08:12,660 small business owners, we I didn't feel like we had a 148 00:08:12,660 --> 00:08:15,420 choice, like we had to find a way to make this work. That was 149 00:08:15,420 --> 00:08:18,660 End of discussion. There was no I didn't entertain questions 150 00:08:18,660 --> 00:08:21,080 from the team about whether or not we were doing. It was like, 151 00:08:21,140 --> 00:08:25,160 what's the obstacle? Find it. One of our core values is the 152 00:08:25,160 --> 00:08:30,020 indomitable spirit, black belts. Don't give up. We find a way 153 00:08:30,020 --> 00:08:32,900 through. We push through with art, with that spirit. And that 154 00:08:32,900 --> 00:08:36,500 is how we live and breathe everything. So that was just, it 155 00:08:36,500 --> 00:08:39,200 was just, there was no question of whether or not we were doing 156 00:08:39,200 --> 00:08:42,520 it. It was, we're doing this. We're gonna make it work 157 00:08:43,000 --> 00:08:45,820 Robert Plank: so you have that. That's that spirit that you 158 00:08:45,820 --> 00:08:49,300 mentioned. You've mentioned, kind of the like, the being on 159 00:08:49,300 --> 00:08:52,300 the ball with things, and like having, like, the checklist, the 160 00:08:52,300 --> 00:08:56,920 25 page manual you've mentioned, like, having the team. Like, and 161 00:08:56,920 --> 00:09:00,220 do you think, I mean, because I'm curious about, like, what 162 00:09:00,280 --> 00:09:04,020 makes what makes you succeed where others are failing, 163 00:09:04,020 --> 00:09:06,840 especially with, I mean, even, like, even with the the factor 164 00:09:06,840 --> 00:09:10,560 of, like, filling in, filling in seats and events in general, 165 00:09:10,680 --> 00:09:13,740 like, is it these things you mentioned, or is it like, even 166 00:09:13,740 --> 00:09:15,900 more things? Or, like, what? What's the secret? What are 167 00:09:15,900 --> 00:09:17,340 others lacking that you have? 168 00:09:17,760 --> 00:09:20,220 Stephanie Scheller: Well, so, I mean, I do think the anomalous 169 00:09:20,280 --> 00:09:22,580 spirit is a big part of it. Because I think one of the 170 00:09:22,580 --> 00:09:25,220 things, and this is something I fell into when I first started 171 00:09:25,220 --> 00:09:30,560 doing events, was I looked at it very much as if you build it, 172 00:09:30,560 --> 00:09:34,100 they will come right. If you put on a really good event, people 173 00:09:34,100 --> 00:09:38,600 will show up. And I realized very quickly that it doesn't 174 00:09:38,600 --> 00:09:42,700 work like that. There are a lot of good events out there. And 175 00:09:42,700 --> 00:09:45,760 what's worse, there are a lot of really good marketers, 176 00:09:45,880 --> 00:09:49,060 marketing, really crappy events. Don't know if I'm allowed to say 177 00:09:49,060 --> 00:09:56,260 that word, but let's be Yeah, really bad events. And so you're 178 00:09:56,260 --> 00:09:59,080 sitting here going, I've got a great like, I get so many people 179 00:09:59,080 --> 00:10:01,740 who ask questions. About events, and they're like, you know, they 180 00:10:01,740 --> 00:10:03,720 they have a plan for how they're going to do it, and they're 181 00:10:03,720 --> 00:10:07,560 putting all of their energy into the details of the event, into 182 00:10:07,560 --> 00:10:10,500 where is it going to be and what are we going to do for the food 183 00:10:10,500 --> 00:10:13,560 and the agenda, and step by step, and they put everything 184 00:10:13,560 --> 00:10:18,660 here, and they forget about the marketing side. They forget 185 00:10:18,660 --> 00:10:22,940 about the sales side. And one of the very early things I learned 186 00:10:22,940 --> 00:10:25,940 was that if we were going to do events, we really had to up the 187 00:10:25,940 --> 00:10:29,000 ante on our marketing. One, we had to start getting creative. 188 00:10:29,000 --> 00:10:31,760 Another friend of mine, Jesse Cole, he likes to say that, you 189 00:10:31,760 --> 00:10:35,780 know, attention is everything, right? You have to be able to 190 00:10:35,780 --> 00:10:38,420 get their attention. If you cannot get their attention, 191 00:10:38,660 --> 00:10:41,620 you've got nothing. And so we had to start getting creative 192 00:10:41,620 --> 00:10:45,340 with one, with the marketing, but two, with the sales side 193 00:10:45,340 --> 00:10:49,300 too. Because the events we're selling, um, you know, we have 194 00:10:49,300 --> 00:10:51,400 some, we have some that are, that are less expensive, but a 195 00:10:51,400 --> 00:10:54,340 lot of the events we're selling are $3,000 tickets, $7,000 196 00:10:54,940 --> 00:10:58,660 tickets, like these are, these are designed for a very specific 197 00:10:58,660 --> 00:11:01,800 business owner. And those are not small commitments, and they 198 00:11:01,800 --> 00:11:06,180 need some support to feel comfortable making that decision 199 00:11:06,180 --> 00:11:09,300 and investing that money. So the sales process has to be on 200 00:11:09,300 --> 00:11:13,740 point. The marketing really you have to do. I think people 201 00:11:13,740 --> 00:11:16,740 underestimate how many marketing messages they have to put out if 202 00:11:16,740 --> 00:11:19,800 they want to do an event and sell tickets and move tickets 203 00:11:19,800 --> 00:11:23,780 and and the other thing they'll do is they'll give up right at 204 00:11:23,780 --> 00:11:26,720 the cusp, right they've put out five or six or 10 messages, and 205 00:11:26,720 --> 00:11:30,500 they haven't gotten anybody to grab it. And so they panic, 206 00:11:30,500 --> 00:11:32,720 because now they're going, oh my god, I'm putting on an event, 207 00:11:32,720 --> 00:11:35,360 and three people are going to show up, and one's my mom, the 208 00:11:35,360 --> 00:11:38,360 other one's me, the third person is our guest speaker. Like, Oh 209 00:11:38,360 --> 00:11:42,340 crap. And so then they cancel the event. And what happens is 210 00:11:42,340 --> 00:11:46,660 it actually really damages your brand to do that, because what 211 00:11:46,660 --> 00:11:50,500 it says to your audience is, don't buy my ticket because you 212 00:11:50,500 --> 00:11:52,540 don't know whether or not my event is actually going to 213 00:11:52,540 --> 00:11:57,400 happen. And so when you make the stand and say, I'm putting on 214 00:11:57,400 --> 00:12:01,980 this event, like it's really important to put the event on, 215 00:12:01,980 --> 00:12:05,160 be smart about before you commit and make that announcement and 216 00:12:05,160 --> 00:12:07,800 that decision, be smart about it, because once you make the 217 00:12:07,800 --> 00:12:12,060 announcement, I do not I there's no going back, put the event on, 218 00:12:12,060 --> 00:12:15,960 make it happen, whatever you've got to do, find a way through or 219 00:12:15,960 --> 00:12:18,300 don't make that commitment, because you're just damaging 220 00:12:18,300 --> 00:12:18,900 your brand. 221 00:12:19,920 --> 00:12:21,740 Robert Plank: I agree completely. I mean, there was 222 00:12:21,740 --> 00:12:25,640 one time when, like, to use an analogy, like, I went to go to 223 00:12:25,640 --> 00:12:28,400 the movies once, and they forgot to turn the lights off when they 224 00:12:28,400 --> 00:12:31,640 played the movie and like. And even something as simple as 225 00:12:31,640 --> 00:12:33,860 that, like, I still think back to that. And I think that was, 226 00:12:33,860 --> 00:12:36,080 like, five or six years ago, and like, one of the one of the 227 00:12:36,080 --> 00:12:39,380 people I had to go and find someone to like, turn the light 228 00:12:39,380 --> 00:12:41,920 off and like. But imagine if you went to the movies and, like, 229 00:12:41,980 --> 00:12:44,620 the movie didn't play at all, or if they were like, Oh, we know 230 00:12:44,620 --> 00:12:47,140 that you bought tickets for the Showtime. And even for like, a 231 00:12:47,320 --> 00:12:50,440 $10 movie ticket, if you're like, there, we're not playing 232 00:12:50,440 --> 00:12:53,140 it, I would think like, I might never go back to that movie 233 00:12:53,140 --> 00:12:55,900 theater just because of that, that one thing. So there's that, 234 00:12:55,900 --> 00:12:58,660 there's that damaging your brand, and I also imagine that 235 00:12:58,780 --> 00:13:02,160 it's probably really demotivating, like, if you 236 00:13:02,160 --> 00:13:05,700 yourself just were like, you know, said, I want to have an 237 00:13:05,700 --> 00:13:08,700 event. Gonna figure out all these details. Gonna nail it 238 00:13:08,700 --> 00:13:12,180 down, like the city, the hotel, the date, the speakers, all the 239 00:13:12,180 --> 00:13:15,600 minutia, just to like you said, at the cusp, right at the end, 240 00:13:15,600 --> 00:13:18,780 you've done all this work, and then you give up like you 241 00:13:18,780 --> 00:13:21,920 probably wouldn't even be motivated to do an event ever 242 00:13:21,920 --> 00:13:25,760 again. So, I mean, you're so right, of like, know that you're 243 00:13:25,760 --> 00:13:28,280 sure and then commit to it and make it work. 244 00:13:28,580 --> 00:13:31,460 Stephanie Scheller: Yeah, can you I, you know, you think about 245 00:13:31,460 --> 00:13:35,540 just how much I like to talk a lot about how our greatest asset 246 00:13:35,540 --> 00:13:39,260 isn't our time, our greatest asset is our energy. And because 247 00:13:39,260 --> 00:13:41,860 look here, we've all had time. You've, you know, gotten to the 248 00:13:41,860 --> 00:13:44,200 end of the workday and you're exhausted and you can't really 249 00:13:44,200 --> 00:13:46,660 do anything else. You have time, and you just go sit on the couch 250 00:13:46,660 --> 00:13:49,780 and zone and watch TV. You don't do anything with it because you 251 00:13:49,780 --> 00:13:52,900 don't have energy. So without energy, time is a useless asset. 252 00:13:53,200 --> 00:13:56,620 And for me, like, I look at that and I'm like, Look at the amount 253 00:13:56,620 --> 00:13:59,860 of energy you just put out for nothing. You didn't even give it 254 00:13:59,860 --> 00:14:05,100 a chance for a return. I mean, for crying out loud, if you have 255 00:14:05,100 --> 00:14:11,400 to go give away scholarships to get people into seats, then do 256 00:14:11,400 --> 00:14:15,420 it, but make the event happen. And there were a lot of events 257 00:14:15,420 --> 00:14:19,740 that that was what we did, was we would have, you know, 50% of 258 00:14:19,740 --> 00:14:22,760 the seats sold that we wanted, and we're sitting there going, 259 00:14:22,760 --> 00:14:25,040 all right, well, let's go scholarship some people in and 260 00:14:25,040 --> 00:14:28,760 get, you know, get at least to 70% of what we wanted sold for 261 00:14:28,760 --> 00:14:32,480 the event. And so it started to create this really consistent 262 00:14:32,480 --> 00:14:37,460 brand. And so I think a lot of people look at events as a quick 263 00:14:37,460 --> 00:14:41,020 way to make money and a quick way to make a lot of money. They 264 00:14:41,020 --> 00:14:44,740 sit there and they hear the numbers of, you know, this event 265 00:14:44,740 --> 00:14:47,680 was worth you know, I went to a Grant Cardone about a few years 266 00:14:47,680 --> 00:14:51,160 back, and everyone was running the numbers of how much money 267 00:14:51,160 --> 00:14:53,380 they closed off the stage. They were like, oh my god, Damon John 268 00:14:53,380 --> 00:14:57,700 just closed $1.7 million in sales in an hour. So everyone's 269 00:14:57,700 --> 00:14:59,920 looking at these going, oh my god, we can make so much money. 270 00:15:00,060 --> 00:15:05,160 Funny. And you know, the reality is, like you have to work a lot 271 00:15:05,160 --> 00:15:09,240 to get to that level, like events have a very steep curve. 272 00:15:10,320 --> 00:15:14,100 Have you ever heard of the dip by Seth Godin the book? Yes. 273 00:15:14,220 --> 00:15:17,700 Okay, so he talks about how, you know, the reward is on the other 274 00:15:17,700 --> 00:15:20,960 side of a deep dip, right? Well, events have a very deep dip, 275 00:15:21,140 --> 00:15:24,140 because there is a lot of reward on the other side. And so it's 276 00:15:24,140 --> 00:15:27,320 all about mitigate your exposure, right limit your 277 00:15:27,320 --> 00:15:30,500 exposure, so you don't end up destroyed. But push through and 278 00:15:30,500 --> 00:15:34,100 really focus on building a brand that people will trust, because 279 00:15:34,100 --> 00:15:38,300 now we can put on an event in a pandemic and have people still 280 00:15:38,300 --> 00:15:42,880 show up and play full out. And it was just one of the coolest 281 00:15:42,880 --> 00:15:44,080 experiences for me. 282 00:15:44,740 --> 00:15:47,440 Robert Plank: And I imagine that whether it's pandemic or no 283 00:15:47,440 --> 00:15:51,580 pandemic, you have all of these. I don't know if tricks is the 284 00:15:51,580 --> 00:15:53,620 right word, but you have, you have all these tactics in your 285 00:15:53,620 --> 00:15:56,080 back pocket, right? Like, like, the scholarship thing is one 286 00:15:56,080 --> 00:16:00,420 example. And I'm sure you have a bunch of like, because it was a 287 00:16:00,540 --> 00:16:05,760 rough path in the past, and you had to maybe scramble. You kind 288 00:16:05,760 --> 00:16:09,480 of have, almost like a, like, an unofficial library of all these, 289 00:16:09,540 --> 00:16:12,780 these things that you can try and I mean, like, there's so 290 00:16:12,780 --> 00:16:16,920 many of the times, like I saw my own problems. I think back to, 291 00:16:16,920 --> 00:16:19,920 like, oh yes, six years ago, when I was in this other jam 292 00:16:19,920 --> 00:16:22,880 with this product launch, like, I use that. Or, like, 10 years 293 00:16:22,880 --> 00:16:26,240 ago, I saw this person use this thing. And so it's, it's like, I 294 00:16:26,240 --> 00:16:30,200 imagine that now you, you have all these, like, reusable ideas, 295 00:16:30,200 --> 00:16:33,800 when, when the failure happens, because there's always failure, 296 00:16:33,800 --> 00:16:36,140 right? There's always setbacks. And now you have all these, 297 00:16:36,140 --> 00:16:38,300 these things you can use. It's, you 298 00:16:38,300 --> 00:16:40,960 Stephanie Scheller: know, best analogy. And this is, you know, 299 00:16:40,960 --> 00:16:43,900 kind of drawing it back to the whole marketing thing is to 300 00:16:43,900 --> 00:16:46,780 build your bench like you think about, I'm not a sports person, 301 00:16:47,620 --> 00:16:50,740 but you think about like baseball, right? They have an 302 00:16:50,740 --> 00:16:55,300 entire bench of people that they can play. And so they very, very 303 00:16:55,300 --> 00:16:57,820 rarely get all the way down to the very bottom of the bench, 304 00:16:57,820 --> 00:17:00,840 and they have no more options. But the deeper that bench, the 305 00:17:00,840 --> 00:17:03,960 more robust that bench. And so if we think about each of those 306 00:17:03,960 --> 00:17:07,920 players as different skill sets we can learn for our business, 307 00:17:08,040 --> 00:17:11,760 then you have a whole bunch of skill sets you can pull and come 308 00:17:11,760 --> 00:17:14,820 into play, and you can implement some of them right off the bat 309 00:17:14,820 --> 00:17:17,400 that you know work every time, and some of them maybe they're 310 00:17:17,400 --> 00:17:20,600 more expensive. And so you save those as like your your last 311 00:17:20,600 --> 00:17:22,700 ditch effort. They're, they're more expensive, and they get a 312 00:17:22,700 --> 00:17:27,140 little bit less results. So you save those as like at the very 313 00:17:27,140 --> 00:17:30,920 All right, I'll try this if you know we need to, but you got to 314 00:17:30,920 --> 00:17:34,880 have, and that's, you know, is the constant. Here's the goal. 315 00:17:34,880 --> 00:17:38,360 We have to keep working towards it regardless, no matter what 316 00:17:38,360 --> 00:17:41,680 look if we have to start, I will always remember my the very 317 00:17:41,680 --> 00:17:45,040 first event we did. This is a perfect, perfect example. Very 318 00:17:45,040 --> 00:17:49,660 first event we did was 2015 fall of 2015 it was a two day sales 319 00:17:49,660 --> 00:17:52,480 training seminar. And the idea was, you come to this two day 320 00:17:52,480 --> 00:17:55,480 seminar and you're going to walk out with your entire sales 321 00:17:55,480 --> 00:17:59,800 process scripted out, step by step in a workbook that you can 322 00:17:59,800 --> 00:18:10,260 then take and use. And I sold six tickets, and the workshop 323 00:18:10,260 --> 00:18:14,400 was kicking off on Sunday, between Thursday night and 324 00:18:14,400 --> 00:18:18,600 Friday morning, four of those six people had called the cancel 325 00:18:18,600 --> 00:18:19,800 and said they wouldn't be able 326 00:18:20,459 --> 00:18:21,319 Unknown: to attend. Jeez, so I'm 327 00:18:22,460 --> 00:18:26,480 Stephanie Scheller: sitting here going, are you I mean, do I 328 00:18:26,480 --> 00:18:30,260 cancel? I'm down to two people, two people attending. What do I 329 00:18:30,260 --> 00:18:34,400 do? Like, do I cancel the event? Do I and, you know, me being the 330 00:18:34,400 --> 00:18:37,100 stubborn, you know, person that I am, and the the indominal 331 00:18:37,100 --> 00:18:40,360 spirit, right push through and find a way I spent all day 332 00:18:40,360 --> 00:18:43,840 Friday, when I was planning to be practicing the content and 333 00:18:43,840 --> 00:18:46,300 preparing, I spent all day Friday making calls. Every 334 00:18:46,300 --> 00:18:49,000 single person on my list got a call. Hey, I'm doing this event. 335 00:18:49,000 --> 00:18:51,640 I had a spot open up. Do you want it? And we ended up, I 336 00:18:51,640 --> 00:18:54,460 ended up picking, I mean, last minute still, picked up two 337 00:18:54,460 --> 00:18:57,580 tickets to do this event, and we had four people there. They were 338 00:18:57,580 --> 00:19:00,160 present the whole time. It was a phenomenal two day seminar, and 339 00:19:00,340 --> 00:19:04,560 it started to give me a glimpse of what we could do and the 340 00:19:04,560 --> 00:19:09,600 amount of effort that was necessary to do that, to make it 341 00:19:09,600 --> 00:19:14,520 really happen. So I think, you know, as a marketer, as a 342 00:19:14,520 --> 00:19:19,800 business owner, that is what we do every single day, is we find 343 00:19:19,800 --> 00:19:21,140 a way through 100% 344 00:19:22,520 --> 00:19:25,580 Robert Plank: and and it's always like, there's always more 345 00:19:25,700 --> 00:19:28,700 options than you think there are. And what you just mentioned 346 00:19:28,700 --> 00:19:31,760 right there of just like, like hitting the phone, like calling 347 00:19:31,760 --> 00:19:34,040 everyone on your list. I mean, that's always that's like the 348 00:19:34,040 --> 00:19:37,340 most obvious thing, but like, I always forget that's a 349 00:19:37,340 --> 00:19:40,220 possibility. And then I imagine, like, there's kind of like an 350 00:19:40,220 --> 00:19:43,600 eight minute or, like, a four minute mile type of concept. 351 00:19:43,600 --> 00:19:45,400 There were, like, once, once you've done it, you're like, 352 00:19:45,400 --> 00:19:49,420 Okay, if I had to do this again. Now, now I know that I can do 353 00:19:49,420 --> 00:19:51,820 it. And you know, you even mentioned, like, Grant Cardone 354 00:19:51,820 --> 00:19:55,060 there a little bit. And, like, I know, like, he's obnoxious on 355 00:19:55,060 --> 00:19:57,520 all the place. But like, some of this stuff is, like, it's so 356 00:19:57,520 --> 00:20:01,200 simple. I'm like, I have, I've never. Heard it presented that 357 00:20:01,200 --> 00:20:04,500 simply before. And like, he mentions, you know, 10x and, and 358 00:20:04,500 --> 00:20:07,500 like people don't even dive into like, what that what that means, 359 00:20:07,500 --> 00:20:11,400 because one time, like, I heard him say, like, well, 10x is you 360 00:20:11,400 --> 00:20:14,400 have your goal, and then you like, 10x the goal. And like, 361 00:20:14,400 --> 00:20:18,600 everyone's heard of that part. But then he's like, also 10x the 362 00:20:18,660 --> 00:20:23,120 the work that you think you have to do, and like, everyone wants 363 00:20:23,120 --> 00:20:25,820 to skip over that part. They just want to say, like, oh, 364 00:20:25,880 --> 00:20:30,200 dream bigger. And it's like, yeah. But also imagine if, if 365 00:20:30,200 --> 00:20:33,560 you wanted to sell a, you know, 20, or if you wanted to sell, 366 00:20:33,560 --> 00:20:36,620 like, 100 seats at your event, will you do enough work where 367 00:20:36,620 --> 00:20:39,560 you'd sell 1000 seats, and then it probably would work out where 368 00:20:39,560 --> 00:20:42,340 you'd sell 100 seats. Like, I think that's the thing. People 369 00:20:42,340 --> 00:20:44,800 don't really talk about, what that whole 10x concept? 370 00:20:45,099 --> 00:20:46,899 Stephanie Scheller: Well, yeah, and people start to panic. And 371 00:20:46,899 --> 00:20:48,999 they're like, Well, what if? What if I then end up with so 372 00:20:48,999 --> 00:20:51,219 many people wanting tickets and I don't have room for it? I 373 00:20:51,219 --> 00:20:53,439 can't do all that work. It's like, Look, if you end up with 374 00:20:53,439 --> 00:20:55,839 that many people wanting tickets and you don't have room for it, 375 00:20:55,839 --> 00:21:00,239 here's what you do. You raise the rate. Like, if you have, if 376 00:21:00,239 --> 00:21:03,179 you're at that point, because you have to get especially for 377 00:21:03,179 --> 00:21:09,059 events. Events are kind of a unique I mean, they're fun, but 378 00:21:09,059 --> 00:21:11,279 you're going to end up with people who are going to cancel 379 00:21:11,279 --> 00:21:14,039 last minute, right? It's almost like the, you know, the 380 00:21:14,039 --> 00:21:18,899 situation of the now, we do not do this, but if I were doing 381 00:21:18,899 --> 00:21:23,119 like, really large scale events, I would do the whole airplane 382 00:21:23,119 --> 00:21:25,939 model of where you oversell by 20% because you know that 383 00:21:25,939 --> 00:21:30,799 anywhere from 20 to 40% aren't going to show up, but you really 384 00:21:30,799 --> 00:21:34,459 do. You have to put in that extra work. And sometimes it's 385 00:21:34,459 --> 00:21:37,999 doing the stuff that you don't want to do, like making calls. 386 00:21:37,999 --> 00:21:41,319 Like that freaks people out. Sometimes you only didn't make 387 00:21:41,319 --> 00:21:44,919 calls. Oh my god, stuff. I made 10 calls. I didn't get anywhere, 388 00:21:44,919 --> 00:21:48,699 so I stopped. Well, why did you stop? Why didn't you evaluate 389 00:21:48,699 --> 00:21:51,939 the script, adjust the script and try again? And also, why are 390 00:21:51,939 --> 00:21:54,819 you adjusting the script after only 10 calls? Like, you did not 391 00:21:54,819 --> 00:21:57,699 have a wide enough sampling, you can adjust your script after 392 00:21:57,699 --> 00:22:01,379 you've made 25, 3050, calls. Like, then you go, okay, like, 393 00:22:01,439 --> 00:22:03,839 this is a actually, perfect chance to use the violin, right? 394 00:22:03,839 --> 00:22:09,299 So, yeah, it's kind of funny, when the violin, it gets a lot 395 00:22:09,299 --> 00:22:12,359 of lot of attention. Just in general, people are like, Oh my 396 00:22:12,359 --> 00:22:16,559 God, it's a violin, right? So they get excited about it. But 397 00:22:16,559 --> 00:22:19,259 there's also very wide recognition of the violin is one 398 00:22:19,259 --> 00:22:22,699 of the most challenging instruments to play. And part of 399 00:22:22,699 --> 00:22:26,359 that is because there's so many mechanics that are going into 400 00:22:26,359 --> 00:22:28,759 play just to be able to make you know, it sound good. The joke 401 00:22:28,759 --> 00:22:31,219 with the violin is that it takes five minutes to learn how to 402 00:22:31,219 --> 00:22:35,059 play the violin and then five years to make it sound good. And 403 00:22:35,059 --> 00:22:39,679 it's only kind of a joke because it's it's kind of true, but like 404 00:22:39,739 --> 00:22:43,299 one of the things that you constantly have to be doing is 405 00:22:43,299 --> 00:22:47,379 evaluating how you're playing and adjusting how you're 406 00:22:47,379 --> 00:22:50,019 playing. So there's this one piece that I'm working on 407 00:22:50,259 --> 00:22:53,259 learning right now, and there's this section of the piece that 408 00:22:53,259 --> 00:22:54,279 goes like this, 409 00:23:02,500 --> 00:23:06,300 right and it keeps going, and I can play the piece through, but 410 00:23:06,300 --> 00:23:12,360 I was having trouble. But it wasn't sounding good, right? It 411 00:23:12,360 --> 00:23:15,360 sounded it started to sound to my ear. It sounded muddy, like 412 00:23:15,360 --> 00:23:18,720 the notes didn't sound distinct and individual. And so I had to 413 00:23:18,720 --> 00:23:21,200 take time to sit back, and after, you know, you play it one 414 00:23:21,200 --> 00:23:22,940 time and you're like, Okay, I could have just, you know, 415 00:23:22,940 --> 00:23:25,880 little mistake. But when you're consistently playing it and it's 416 00:23:25,880 --> 00:23:28,580 sounding muddy, you kind of have to slow down and go, Okay, so 417 00:23:28,580 --> 00:23:30,440 where is the problem coming from? You? 418 00:23:43,599 --> 00:23:46,539 And then you go, Oh, my right hand and my left hand aren't 419 00:23:46,539 --> 00:23:50,559 syncing up. I'm playing my left hand's over here, like moving to 420 00:23:50,559 --> 00:23:54,339 like two, just two beats faster than my left hand, which means 421 00:23:54,339 --> 00:23:58,779 it sounds money. But if we don't sit here and we don't evaluate 422 00:23:58,779 --> 00:24:02,819 constantly, I mean, that is what the violin is, is constant, 423 00:24:03,119 --> 00:24:06,419 evaluating yourself to figure out where's the problem coming 424 00:24:06,419 --> 00:24:09,479 from. How do I fix it? Why did that not sound good? Oh, I was 425 00:24:09,479 --> 00:24:12,599 out of tune. Okay, why was I out of tune? Oh, because I moved my 426 00:24:12,599 --> 00:24:15,899 wrist. Okay, well, now I can fix that. But if we don't evaluate 427 00:24:16,019 --> 00:24:17,819 we don't have the opportunity to grow. 428 00:24:19,440 --> 00:24:21,620 Unknown: Karen said that's huge. Yep, 429 00:24:21,859 --> 00:24:24,019 Stephanie Scheller: it's, I mean, and I think the violin 430 00:24:24,019 --> 00:24:27,379 makes a very easy way for people to see that, because you can 431 00:24:27,379 --> 00:24:34,459 play, you know, Twinkle, twinkle, little star, super 432 00:24:34,459 --> 00:24:39,139 basic. And you can stay there forever as that's the level 433 00:24:39,139 --> 00:24:43,539 you're at, or you can start to evaluate, what can I do to make 434 00:24:43,539 --> 00:24:46,539 had learn new techniques, and how can I jazz it up, and how 435 00:24:46,539 --> 00:24:49,239 can I make it a little bit more fun, and you can turn it into, 436 00:24:49,239 --> 00:24:49,599 you know. 437 00:25:01,260 --> 00:25:04,380 And so we can actually have same song, right, but little bit 438 00:25:04,380 --> 00:25:07,320 different techniques, and you can play with it, but you never 439 00:25:07,320 --> 00:25:11,100 get that opportunity unless you sit there, and I will tell you, 440 00:25:11,100 --> 00:25:13,980 watching someone practice the violin is the most boring thing 441 00:25:13,980 --> 00:25:17,580 in the world, 100% because when we're practicing the violin, 442 00:25:17,580 --> 00:25:19,860 really practicing, I mean, we're sitting here going, 443 00:25:28,220 --> 00:25:32,900 it's obnoxious, right? But without the practice, you're 444 00:25:33,080 --> 00:25:37,340 never going to be able to stand on stage. And I think that's 445 00:25:37,520 --> 00:25:39,860 perfectly ties into the events, too, if you don't put in the 446 00:25:39,860 --> 00:25:43,780 work on your marketing, to evaluate it, to adjust it, to 447 00:25:43,780 --> 00:25:47,860 improve it, to add more skills to your your bench, you're never 448 00:25:47,860 --> 00:25:50,800 gonna be able to stay on stage at the event either. And that's 449 00:25:52,000 --> 00:25:54,460 probably the biggest misconception that people have, 450 00:25:54,520 --> 00:25:58,660 is that events are all about the planning the event. Events are 451 00:25:58,720 --> 00:26:04,200 20% about planning the event. They're 80% about marketing the 452 00:26:04,500 --> 00:26:06,120 heck out of that event, 453 00:26:07,200 --> 00:26:09,360 Robert Plank: well. And the whole like, the like, running an 454 00:26:09,360 --> 00:26:14,040 event, it kind of, it's higher stakes in your your business, 455 00:26:14,040 --> 00:26:16,680 right? And it's like, these, some of these analogies are 456 00:26:16,680 --> 00:26:20,520 throwing out, like, the the musician and the sports thing. 457 00:26:20,520 --> 00:26:23,240 It's, I mean, it's all about this dip, right? There's, like, 458 00:26:23,240 --> 00:26:26,000 the there's the jumping off point, and there's that huge 459 00:26:26,060 --> 00:26:30,080 middle gap where you're just going through the fundamentals 460 00:26:30,080 --> 00:26:32,420 and, like, repeating and, like you said, trying to going 461 00:26:32,420 --> 00:26:35,240 through it slower, and figuring out where your wrist is, all the 462 00:26:35,300 --> 00:26:38,300 things no one wants to hear about that, like the hard work, 463 00:26:38,300 --> 00:26:41,920 so to speak, and like, almost giving up and giving up for 464 00:26:41,920 --> 00:26:44,800 real, but then starting back over and getting frustrated just 465 00:26:44,800 --> 00:26:48,880 to get to the, like, the not even the finish line, but like, 466 00:26:48,880 --> 00:26:52,540 the next mile milestone, right? Of like, saying, like, okay, 467 00:26:52,540 --> 00:26:56,680 like, we have, we're booked enough where, like, I think 468 00:26:56,680 --> 00:26:58,960 we'll fill some seats and then, but then you have to actually, 469 00:26:58,960 --> 00:27:01,200 like, have have the event and all these other things that go 470 00:27:01,200 --> 00:27:04,320 into it, like, you're never really complete. It gives you a 471 00:27:04,320 --> 00:27:08,280 lot to think about. And I mean, even as you were explaining that 472 00:27:08,280 --> 00:27:12,720 and showing the violin, like, what, what hit me was just that 473 00:27:12,720 --> 00:27:15,360 sometimes we have to, like, really think fast and go for it 474 00:27:15,360 --> 00:27:17,880 all in but sometimes you really need to, like, slow down. And I 475 00:27:17,880 --> 00:27:20,600 was thinking one time, like I was at 20 years old, and I was 476 00:27:20,600 --> 00:27:23,180 mixing a picture of lemonade when you have to count, like, I 477 00:27:23,180 --> 00:27:26,600 think was like three and a third cups. And I remember losing 478 00:27:26,600 --> 00:27:29,960 count because I was just letting myself get so distracted, and I 479 00:27:29,960 --> 00:27:32,480 wasn't in the moment. I was thinking about all these things, 480 00:27:32,600 --> 00:27:36,260 and I was like, Man, I feel really dumb. I can't even count. 481 00:27:36,260 --> 00:27:39,320 I literally can't even count to three and a third mixing this, 482 00:27:39,500 --> 00:27:42,700 this picture of lemonade. But I mean, sometimes we're moving so 483 00:27:42,700 --> 00:27:46,540 fast that we miss things, and that's I mean, and sometimes we 484 00:27:46,540 --> 00:27:50,020 let like, the fear get in our way, and we let the the emotions 485 00:27:50,020 --> 00:27:53,140 like override the facts, like you say, Well, no one's gonna 486 00:27:53,140 --> 00:27:55,840 show up no matter what I do, and this event's gonna cost me all 487 00:27:55,840 --> 00:27:59,380 this money, and I should just cancel it. And so with all of 488 00:27:59,380 --> 00:28:04,200 your the events you've run and all of your your years of of 489 00:28:04,560 --> 00:28:08,100 like running a business and being a violinist, is there a 490 00:28:08,100 --> 00:28:11,580 secret? Is there something that you think that we all need to be 491 00:28:11,640 --> 00:28:15,300 like paying more attention to or doing more of in order to kind 492 00:28:15,300 --> 00:28:17,040 of tap into some of your success? 493 00:28:19,500 --> 00:28:21,680 Stephanie Scheller: That's a good question. I feel like, feel 494 00:28:21,680 --> 00:28:24,260 like I could give a lot of different answers. Here's the 495 00:28:24,260 --> 00:28:35,060 problem. But I think the the best, the best piece, is just 496 00:28:35,060 --> 00:28:39,320 too man. I've got, like, literally six ideas. So 497 00:28:39,380 --> 00:28:41,920 Robert Plank: those are thinking too fast, too many distractions. 498 00:28:41,980 --> 00:28:43,420 Stephanie Scheller: I know too well. You know that kind of ties 499 00:28:43,420 --> 00:28:45,520 that I was kind of like, like, as you were saying, Oh, I 500 00:28:45,520 --> 00:28:47,800 couldn't even keep track of my three. I was like, You know what 501 00:28:47,800 --> 00:28:49,900 would have been the smart entrepreneur move would have 502 00:28:49,900 --> 00:28:53,980 been to measure the three into a separate bowl so that if you 503 00:28:53,980 --> 00:28:56,620 lost counter, you messed up, then you could pour it back and 504 00:28:56,620 --> 00:28:59,140 restart, instead of pouring it into the water. And now you're 505 00:28:59,140 --> 00:28:59,620 going, Wait, I 506 00:28:59,619 --> 00:29:02,039 Robert Plank: don't know, no backup plan. Yeah, right. So 507 00:29:02,100 --> 00:29:04,620 Stephanie Scheller: have a backup plan, which, I guess, 508 00:29:04,620 --> 00:29:07,140 there we go. Let's go with that. That's our, that's our, that's 509 00:29:07,140 --> 00:29:10,500 the number one is have a backup plan. Have a backup plan to your 510 00:29:10,500 --> 00:29:13,440 backup plan, and work your ass off to make them both happen, 511 00:29:13,560 --> 00:29:18,900 right? Like they your plan A is rarely gonna pan out. And that's 512 00:29:18,900 --> 00:29:22,040 just, that's life, that's business. You know, everyone 513 00:29:22,340 --> 00:29:25,400 wants to play. Well, okay, when I started the violin, right? I 514 00:29:25,400 --> 00:29:27,980 started playing the violin because I wanted to play like 515 00:29:27,980 --> 00:29:29,840 Lindsay Sterling, right? And, you know, she's over there 516 00:29:29,840 --> 00:29:32,900 dancing on stage, and sounds all gorgeous, and she's making it 517 00:29:32,900 --> 00:29:36,920 all look fabulous. And, and then you start playing, and it sounds 518 00:29:36,920 --> 00:29:42,400 nothing like Lindsay Sterling. And you know, at in that moment 519 00:29:42,400 --> 00:29:46,720 when you're experiencing that, you know, we'll call it a 520 00:29:46,720 --> 00:29:48,820 failure, because you know it is right. You're standing there 521 00:29:48,820 --> 00:29:51,400 trying to play it and going, Yeah, this what happened? Why 522 00:29:51,400 --> 00:29:54,340 does this not sound anything like her? And when you're 523 00:29:54,340 --> 00:29:57,100 standing there in that moment and one, this is where the 524 00:29:57,100 --> 00:29:59,440 backup plan comes into play, because you have to have, okay, 525 00:29:59,440 --> 00:30:02,460 so I couldn't. Play I couldn't play Lindsay's song. Is there 526 00:30:02,460 --> 00:30:05,220 something else I can work on that will help me get to that 527 00:30:05,220 --> 00:30:09,780 level? But two, that's where it becomes so important to really 528 00:30:09,780 --> 00:30:12,540 understand why you're doing what you're doing and what matters 529 00:30:12,540 --> 00:30:16,500 most to you. Because we are going to run into those 530 00:30:16,500 --> 00:30:22,760 obstacles all day long, and when we try to be motivated for 531 00:30:22,820 --> 00:30:30,200 external reasons. We will the push, the drive will not be 532 00:30:30,200 --> 00:30:35,240 there when we need it most. So knowing why you're doing it and 533 00:30:35,240 --> 00:30:38,180 having a backup plan to move yourself and your business 534 00:30:38,180 --> 00:30:43,540 forward, I don't think as marketers, as business owners, I 535 00:30:43,540 --> 00:30:46,360 don't think we can survive without those 536 00:30:48,460 --> 00:30:50,320 Robert Plank: and it makes it less stressful. I mean, I know 537 00:30:50,320 --> 00:30:53,140 that the stress won't completely go away, but if you say, well, 538 00:30:53,200 --> 00:30:56,740 if no one shows up to the event, or no one buys tickets, we'll do 539 00:30:56,740 --> 00:30:59,980 the scholarship. So you have some of those backup plans to at 540 00:30:59,980 --> 00:31:05,100 least maybe, like, not be deer in headlights and also not run 541 00:31:05,100 --> 00:31:07,920 out of time, right? Like, if you have an event coming in weeks, 542 00:31:08,040 --> 00:31:11,100 you're not like thinking for two weeks about a way to get out of 543 00:31:11,100 --> 00:31:14,460 it. You say, Okay, I'll put, take this tactic off of the 544 00:31:14,460 --> 00:31:17,220 bench, so to speak, and then put it right in because we already 545 00:31:17,220 --> 00:31:21,800 had it ready to go. And so if people have been listening or 546 00:31:21,800 --> 00:31:24,500 watching and they've been impressed with your your your 547 00:31:24,500 --> 00:31:27,440 drive and all these problem solving things you've done at 548 00:31:27,440 --> 00:31:30,200 the events and the violinist skills, how do people take the 549 00:31:30,200 --> 00:31:33,140 next step here? How do they find you and your websites and sign 550 00:31:33,140 --> 00:31:35,000 up for your amazing events? 551 00:31:35,359 --> 00:31:38,599 Stephanie Scheller: Yeah, so you can always get to my website, 552 00:31:38,599 --> 00:31:41,199 which is the Stephanie scheller.com like the one and 553 00:31:41,199 --> 00:31:46,119 only the coolest, the best, the stephaniescheller.com I always 554 00:31:46,119 --> 00:31:48,999 have to joke with that, because someone squatted on 555 00:31:48,999 --> 00:31:51,999 stephaniescheller.com for years, and they kept trying to get me 556 00:31:51,999 --> 00:31:54,279 to buy it for five grand. And I was like, why would I do that? 557 00:31:54,279 --> 00:31:57,699 When I could be the Stephanie Scheller? But if you go there, 558 00:31:57,759 --> 00:32:01,379 you can get to information about some of our events. You can also 559 00:32:01,379 --> 00:32:03,839 just skip that step. If you aren't interested in learning 560 00:32:03,839 --> 00:32:06,179 about me and you want to go straight to the events, you can 561 00:32:06,179 --> 00:32:10,499 go to the company website, which is grow disrupt.com G, R, O, W, 562 00:32:10,559 --> 00:32:14,039 D, i, s, r, u, p, T, like grow your business in a disruptive, 563 00:32:14,039 --> 00:32:15,119 new, exciting way. 564 00:32:16,319 --> 00:32:18,539 Robert Plank: Fantastic. Well, then we will see everyone at 565 00:32:18,539 --> 00:32:24,139 grow disrupt.com and at the Stephanie sheller.com and as we 566 00:32:24,139 --> 00:32:27,619 wrap up wind down, do you have any like, final piece of advice, 567 00:32:27,619 --> 00:32:31,099 anything you thought we forgot to mention or anything like that 568 00:32:31,099 --> 00:32:33,379 would be like a really helpful reminder moving forward, 569 00:32:33,980 --> 00:32:35,840 Stephanie Scheller: I think the best thing I will leave you guys 570 00:32:35,840 --> 00:32:38,900 with is one of my favorite acronyms. It's when I created 571 00:32:38,900 --> 00:32:42,160 myself. It's action, right? The most important thing we can do 572 00:32:42,220 --> 00:32:46,000 as as in any, anything you want to lose weight, then you got to 573 00:32:46,000 --> 00:32:49,120 do. You got to you want to build a business, you want to start 574 00:32:49,120 --> 00:32:52,600 doing events. You want, whatever you want to do, we have to take 575 00:32:52,840 --> 00:32:57,400 action. And action simply stands for achieve considerable 576 00:32:57,400 --> 00:33:03,060 traction in objective nailing, and it's, you know, a Yoda style 577 00:33:03,060 --> 00:33:07,320 sentence, because it had to say, action, not act. You know, so 578 00:33:07,800 --> 00:33:12,300 action. And see, when we take action, we start to create 579 00:33:12,300 --> 00:33:16,680 momentum. We create traction that carries us forward. You 580 00:33:16,680 --> 00:33:20,780 spend less gas turning the wheel to change directions at 60 miles 581 00:33:20,780 --> 00:33:25,160 per hour than you do. Getting the car up to 60 miles per hour, 582 00:33:25,220 --> 00:33:28,640 it's easier to turn the wheel a little bit and change direction 583 00:33:28,820 --> 00:33:32,300 than it is to get yourself up to speed. So start taking action. 584 00:33:32,300 --> 00:33:36,320 Find the little things you can do and go, go, go, go. Because, 585 00:33:36,320 --> 00:33:38,660 trust me, people panic all the time. I don't want to share my 586 00:33:38,660 --> 00:33:41,180 ideas. Someone else is going to run with them and be more 587 00:33:41,180 --> 00:33:43,900 successful than I will? Well, yeah, that's because you're not 588 00:33:43,900 --> 00:33:47,260 taking action. Not you, Robert, but like that, you know, right? 589 00:33:47,260 --> 00:33:50,560 Stop sitting in and hoarding. Start taking action. Start 590 00:33:50,560 --> 00:33:52,900 moving yourself and your business forward. Because, trust 591 00:33:52,900 --> 00:33:55,660 me, the only reason someone's going to take your idea and run 592 00:33:55,660 --> 00:33:58,240 with it and make money off of it instead of you is because they 593 00:33:58,240 --> 00:34:01,680 take action and you don't whatever your idea is go for it, 594 00:34:01,740 --> 00:34:05,640 and you would be amazed at how much momentum you can create if 595 00:34:05,640 --> 00:34:09,720 you'll just start to take action. 596 00:34:10,559 --> 00:34:12,719 Robert Plank: Very powerful. Take Action, get that momentum, 597 00:34:12,719 --> 00:34:16,319 and the very first action I take is open up two browser tabs, one 598 00:34:16,319 --> 00:34:21,139 to growdisrupt.com the other tab to V stephanie.com, see you 599 00:34:21,139 --> 00:34:23,659 there. And thanks Stephanie for stopping by and sharing your 600 00:34:23,659 --> 00:34:26,899 wisdom so that we can create, or we can make an impact or 601 00:34:26,899 --> 00:34:29,119 increase our impact. Beautiful. 602 00:34:29,120 --> 00:34:31,040 Stephanie Scheller: I love it absolutely. Thank you again. 603 00:34:31,220 --> 00:34:33,860 This has been a blast. I'm so excited we got to do this. 604 00:34:34,220 --> 00:34:35,000 Robert Plank: Me too.