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Robert Plank: Hey everyone, and
welcome back to the marketer of

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the day podcast. And I have a
quick question for you. Are you

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nervous, scared, uncertain,
frustrated about starting a new

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business or growing your
business? Would you like help in

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getting things off the ground
and getting the phone to ring?

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Well, if so, this is the perfect
podcast episode interview for

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you to be watching or listening
right now, we have Charlie

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diamond on the line, who has
made it his personal mission to

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get 1000 entrepreneurs to make
$1,000 a day for 1000 days. It

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is his $1 billion challenge. We
are going to be hearing all

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about life struggles, setbacks,
business problems and more.

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Charlie diamond, glad to be
talking to you.

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Charlie Diamond: Hi, Robert, how
are you?

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Robert Plank: I am super great
today, and I know that you are

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as well, but you are not without
your various life struggles. So

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Can Can you tell us all about
yourself and like what you're

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all about and what has you
excited these days?

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Charlie Diamond: Yes, thank you.
Well, myself, I'm running a

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digital marketing agency and
consultancy, and I focus on

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online education and coaching
and also running a multimedia

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production promotion and
publishing company. So a couple

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of years ago, I was supposed to
speak on a big stage in London,

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UK, and in front of 750 internet
marketers. I was also planning

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to launch my new book at the
time on that stage. And while I

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was preparing the event with my
team, I got a phone call two

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weeks before the actual event,
and they told me that my spot on

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stage has been had been given to
somebody else, and I was not

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welcome at that event. I lost my
temper for like, about two

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minutes, and then I left my
team, and I sat on a table with

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a white piece of paper, and in
20 minutes, I had designed a new

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business plan, and I decided to
be independent of other event

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organizers and start organizing
my own events. And I was

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operating in the UK at the time,
and I came up with that idea of

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the $1 billion challenge,
because I knew already that to

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make money online, to be
profitable and sustainable, you

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need to have a business that I
mean a proper business. And so I

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thought, if I can help 1000
people to make $1,000 a day for

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at least 1000 days, so a little
bit under three years, I would

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have a billion dollar company
running for myself, and I would

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have helped to create 1000
businesses and and more. So

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fantastic,

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Robert Plank: so and so you're
saying, So, $1,000 a day. What?

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What elements are involved in
this? What is the path to

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getting to $1,000 per day?

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Charlie Diamond: Well, I'm
fortunate to be operating in the

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most important niche in the
world, and that's the niche of

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local businesses. As a matter of
fact, 96% of companies in the

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world, or local businesses, or
small and medium sized

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businesses, and so people like
you, other internet

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entrepreneurs, they're also
business owners, and they are

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making money through business
profits, right? And I know that

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a lot of people are convinced
they have to start a business

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that they don't know how. It's a
lot of hassle, it costs a lot of

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money, it takes a lot of time,
and since I had that experience

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in the past, I thought I would
copy paste my, my, let's say my,

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my part, like you said, and help
other people be successful

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online and at the time. And.
Till today, so I run a digital

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marketing company that focuses
on generating leads for business

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owners. So as you know, the
lifeblood of any business is

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their customers, their clients,
their patients and people.

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Struggle nowadays to find new
customers and buying leads

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online. So since I am producing
1000s of leads actually every

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day, I can share them with 1000
other entrepreneurs easily. Now

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my customers, they are business
owners, and they spend $2,500 a

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month or more on leads with my
company. So I thought I would

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share 20% of my revenue with
this 1000 future internet

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millionaires, right? And so 20%
of 2500 is $500 so if I can,

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like, put 60 of my clients under
every one of these 1000

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entrepreneurs, that would mean
that they make 60 times $500

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that's $30,000 per month or
$1,000 per day. Okay, so

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actually, what we have here is
not a promise. It's just a

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business that is already running
and that is willing to share 20%

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of its revenue for the coming
three years. Okay, okay, with

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this 1000 candidates. Now, of
course. I will start with a

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course, a three month course,
and these people will learn how

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to set up a business that is
successful, and I mean

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financially successful, so
profitable from day one and

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making $1,000 a day. Now, you
know, setting up a business is

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not just getting started. It's
also getting funded. It's also

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marketing the business,
expanding the business, scaling

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the business and so on. And so I
know I will have to coach or

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accompany this future
entrepreneurs for a longer time

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than three months, right? So it
will be for the better part of

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three years. So we will help
them set up their company

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properly, legally, of course,
with the necessary bank

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accounts. We will help fund
their company. We will give them

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customers, product services, and
also we will help set up a

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business of their own. Okay? So
whatever their business may be,

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they may have no idea today, but
maybe tomorrow, we will help

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them set it up and make it
profitable from day one. Now,

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how will I do that behind or
beyond the challenge, I mean, is

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after the course by helping
them, teaching them how to

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market certain niches, and
especially the niche of their

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choice. Okay, because,

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Robert Plank: and so you
mentioned these certain niches.

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So am I understanding you right?
You mentioned these local

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businesses. And when I hear
local business plus a niche, I

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think, like a dentist or a
chiropractor or something like

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that, is that the kind of niches
that you go after

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Charlie Diamond: absolutely and
much more, because at present,

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we have more than 280 niches in
our portfolio. So it can be the

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dentist and the surgeon, but it
can be the dog walker or the

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nurse also. And so we have
designed a specific client,

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getting website for each of
these niches through which we

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channel, actually the phone
calls of prospects. Okay, so. It

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can be, actually, any niche
imaginable. And

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Robert Plank: so these client
gating websites that you create,

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are they like, lead capture
forms where someone fills in the

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phone number and then they end
up calling or like, what are

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these websites look like? And
what do they do?

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Charlie Diamond: Okay, so these
websites are based on a certain

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template that we have designed,
and that is working very well.

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But this website also are filled
with real content, from the Head

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Start, with real content, right?
So the content has been written

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by professionals. So by by by
medical people, by legal people,

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etc, etc, so by people from the
field. It's a full fledged

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website that is not designed to
replace the company's website,

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but that we put, if you want, if
you will, in front of any other

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business website. We send the
traffic to these websites, and

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they can fill in a form. Of
course, we use drop down menus.

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We we use a call to action, but
the main button, the most

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important button, is the phone
call. So with one click, we

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transfer the phone call to this
business owner, so to our

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customers, and so we have a
perfect view over how many

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customers are calling our
clients, and so we can charge

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them accordingly, on a weekly
basis, not even on a monthly

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basis, on a weekly basis.

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Robert Plank: And so how are you
getting traffic to these sites?

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It's one thing to say, you make
website, you create content, but

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then are you doing search engine
optimization? Are you doing pay

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per click? Are you buying leads?
How do you get people prospects

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from where they are to these
websites to then get to the

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phone call?

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Charlie Diamond: Yeah, that's a
very good question, actually, to

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our clients. It doesn't matter
where these leads are coming

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from. So actually, it's also not
a sales point, I mean, I mean,

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it's not important, because our
customers, they want results. So

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they want so the, let's say the
the architect, he he expects a

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phone call from prospects who
are interested in building a

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house, you understand? So where
it comes from is not that

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important, but I will answer
your question. So we use every

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trick in the book. It can be
Facebook marketing, it can be

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YouTube, it can be LinkedIn, it
can be magazines, it can be a

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lot of it can be chambers of
commerce, a lot of things. But

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actually the key elements in our
lead generation is a software

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program that we own and that we
manage actually, and we can

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generate all the relevant
information from every

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registered business in the
world. Okay, so, and that

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includes the name of the owner,
the street address, the email,

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the phone call, his pay per
click expenditure on on Google,

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etc, etc, etc. So that's how we
approach these people. And also

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the other part of the lead
generation is we work with

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professional companies who do
that for us. So we all source,

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actually, the leads that we want
to send to our customers.

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Robert Plank: Okay, so you're
saying you you set up these,

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these niche, specific templates.
You, you use every trick in the

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book to get traffic, Facebook,
LinkedIn, magazines, special

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software, lead generation
companies. And so, if I'm

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understanding and the the goal
is to charge local businesses

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$2,500 a month in order to send
leads to them and get the phone

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ringing. And is there a number
of, like, guaranteed leads, or

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like, what's the offer? Exactly?
If you go to the architect and

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you say, architect, you will pay
me $2,500 per month. Then what

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does the architect get in
return?

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Charlie Diamond: Yeah, so the
actually a. Uh, we have based

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our business on a subscription
model, right? So the architect,

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he buys, if you want, like, 10
leads per week or 10 phone calls

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per week. So we are not using
pay per click, but pay per call,

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right? So he pays to receive 10
phone calls, or 25 phone calls,

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or 100 phone calls per week from
people who are looking for his

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specific services in his
specific area. So our clients

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actually are always very, very
satisfied, because through this

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leads that call, then they
improve their bottom line. And

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that's the only thing that
matters for an entrepreneur

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that's making more money every
week.

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Robert Plank: Okay, so, so you
say, we'll send you that this

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number of phone calls per week
to match that, that price that

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they pay and so, like, what
sorts of like, objections or

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questions Does the local
architect or dentist have? Do

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they ask things like, well,
like, how many phone calls do I

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need? Or do they ask, like, how
many phone calls convert like,

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what's what sort of resistance
do you get when you bring this

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offer to these local businesses.
Yes,

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Charlie Diamond: the bigger part
of our clients, they are already

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generating leads from somewhere.
Okay, so a lot of them are

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working with with Google, pay
per click, of course, and but

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they know that they pay actually
a lot of money for a lot of

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useless clicks, and the phone
calls they get from us are

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already qualified. So there's
not there's never a loss of

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money. So let's say the lead
cost is $50 so if they have 10

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prospects every week. That's
$500 a week, and it's up to them

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to close the customer, to make
the appointment, etc, etc. Also,

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we offer additional services,
but certain entrepreneurs, they

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don't want to do the administer
administrative stuff, and we

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close the appointment, and we
make the meeting for the clients

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that we have

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Robert Plank: interesting. Okay?
So they always satisfy the

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appointment.

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Charlie Diamond: Yeah, they
always satisfied because the

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cost of the lead is, let's say,
10% of the average cost of the

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average revenue of the customer
per month. So actually, after

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one paid customer, they have
their lead cost back

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Robert Plank: and so and it's
good for us to talk numbers and

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theories. But do you have an
interesting story about one of

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these businesses that you've
helped out, an interesting case

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study where you approach them
and they're making a certain

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amount of money in their
business, and then because of

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your services, they were able to
increase that? Does any specific

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business come to mind that
you've helped?

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Charlie Diamond: Yes, indeed, I
have this young dentist.

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Actually just finished
university, and he needed to

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start with a portfolio of people
with tooth aches, you know, and

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he was trying to find new
patients online through Google.

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In this case, he paid. He paid
1000s and 1000s and 1000s of

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dollars per month for this work
as clicks, because these

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patients that called him
eventually, but they did not

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always make the appointment
right. So what we are delivering

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actually our leads who are
locally based and who have a

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problem and our client has a
solution. So it's like they they

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convert our leads up to 80%
easily, interesting. So yeah,

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and so he was, he started six
months before he he met us, and

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what? Six weeks after he started
working with us, he already

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tripled his number of patients,
and he's still a customer. He

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was one of our first customers.

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Robert Plank: And when you say
he tripled the number of

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patients, do you know what the
starting point and the finishing

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point was the exact number of
patients?

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Charlie Diamond: Yes. Today. A
you have to wait two months

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before you can make an
appointment. So his schedule is

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full, full, full. So says it
all. Yeah, that says it all.

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Robert Plank: And so as far as
like, someone joining your

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program and you say, Here's my
proven system, here's my way to

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get your leads. What does
someone have to do to land some

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of these clients? Do they have
to, like, walk in the door,

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physically? Do they make phone
calls? How does a student of

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yours land a local business
using your system?

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Charlie Diamond: Yeah, I like
that question because I did not

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mention that yet, but everything
is done for you. Everything is

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done for you because we have the
business running already so you

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can profit from our expertise
and our experience, and we lay

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the basis for a successful
business for you. But on top of

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that, we will help you with
different things in the course

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of the next three years. And so
after the course, after the

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first three months, we will
focus on one niche of your

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choice, yes, and where we will
provide the leads, and you will

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pay for them, of course, but the
profits will go to your bank

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account, and not so much to our
bank account at that point. The

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thing is that our students, our
partners, actually, we expect

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them, not only to make that $1
million after these three years,

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but they are expected to make
between three and $4 million in

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these three years with what we
will teach them after the first

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course, actually. So we work
this way. So the challenge and

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the program that we are offering
is an investment of one time,

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one time investment out of
pocket, and every monthly

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investment after that we come
out of profit. Okay,

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interesting. So the the lowest
entry point is $2,000 yes, and

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that's for 60 leads, okay, 60
leads at $500 so that's $30,000

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so you invest 2001 time, and you
make 30,000 within one month. So

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that's not 15% that's 15 100%
right? So then you will be

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willing to reinvest another 2000
another 2000 for the rest of the

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three years out of your profits,
right? And we will help you to

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to put enough money aside to pay
for all your expenses the next

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month. And then we will help you
not save money, but capitalize

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money. So build a capital, yes,
next to your business, actually,

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so you will have income as much
as you want. You will be able to

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pay all your bills forever and
ever. And you will build a

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capital that will grow month
after month after month. Okay?

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And

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Robert Plank: if this is, if
this is done for you, and it's

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so easy, why don't you just do
it, why is there the the outside

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investor and coming off of the
profit? Why don't you just do

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all of this?

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Charlie Diamond: But I'm already
doing that, okay? The challenge

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is to help 1000 other people to
achieve the same that I am

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achieving. So me, I don't mind
sharing 20% of my revenue. It's

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the revenue is skyrocketing
already. So that's not the point

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you understand.

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Robert Plank: And so you say
your goal is 1000 students. How

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many do you have so far?

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Charlie Diamond: Yes, I like
that question too, because now

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I'm looking, actually for just
50 of them to test drive the

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whole program, the whole
formula, the whole coaching,

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okay, and in the course of the
next months with these 50

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people, we will also organize
podcasts. We will organize

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virtual summits. We will
organize other events to make

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them enjoy the Ben. Fits that
the actual clients afterwards

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will enjoy. And so by December
of this year, we will have over

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81,000 customers, yes, that we
will allocate, if you will,

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under this 1000 candidates
millionaire now I will find this

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50 very easily, but also this
1000 we find very easily. You

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know, both in the UK and in the
US, I have two joint ventures. I

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have a list of over 300,000
internet marketers, right So,

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and I only need 1000 so people
will be fighting, but we

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restructure everything so
everything, everybody that

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enters the program will also
exit the program successfully.

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Robert Plank: So I like your
strategy here that you, I mean,

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you have come across many
different obstacles, roadblocks,

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and your strategy is, well, how
can I make the math make sense?

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What is my schedule? What is my
timetable, my calendar, and then

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as far as making it happen you,
you're thinking, well, I'll just

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use every possible strategy I
can. From the having that this

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big list, from making these
leads to doing the podcasting,

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it says I hear a lot of just
every possible avenue. Why not

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use that? And so I know that you
said, before we begin recording,

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that the you're in between
websites, that the website is

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down, but you will have a new
one in the meantime. Is there

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any contact information, or is
there any way for people to

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contact you until the website is
ready?

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Charlie Diamond: Oh, yes,
absolutely, I can give you my

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email address that I use for the
moment, and that is Charlie

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diamond consulting@gmail.com so
very easy. Charlie diamond

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consulting, that's one of my
companies@gmail.com,

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Robert Plank: Charlie diamond
consulting@gmail.com shoot him a

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message, asking about this
business opportunity, and as we

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wrap up wind down, Charlie, is
there anything that we left out

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of our conversation today,
anything that you think we we

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missed or skipped over that is
worth mentioning?

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Charlie Diamond: Yes, so during
these three years, the partners

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will have to do nothing much
besides working on their own

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business, but we will meet twice
a week online in a webinar of

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One hour on Tuesdays and on
Thursdays, and that for 36

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months in a row. So will be that
that's the only thing you will

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have to do. And we will also
join venture partner with nine

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other big internet
entrepreneurs, maybe you would

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be or you could be one of them.
And so we will help them market

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or sell as an affiliate nine of
these high paying programs on

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top of the challenge that we are
having, but we will also, and

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that's the important thing. We
will talk a lot about finances

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and numbers and business, but I
am not in the marketing

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business, okay? I am into
business marketing, which is

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slightly different, right? And
I'm in the people business.

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That's what it's all about.
That's why I'm not worried to

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share 20% of my revenue. I mean,
that doesn't make any difference

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in my life, but it's about
people, so our company and

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companies and also this, this
project, it is important that we

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are being ethical, that we are
being helpful towards people,

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respectful towards people that
you can have the lifestyle of

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your dreams, but without
scamming anything or anyone.

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That's very, very, very
important. So the social

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responsibility of everyone in
this program, they will be

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vetted, by the way, of course,
because there's a lot of money

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and taxes involved also. So. The
people will be vetted, but they

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will they will need like some
purpose in their life, besides

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making money in their business,
and that's why we will also set

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up a private charity for every
one of our participants. And we

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will also help every one of
these 1000 would be

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millionaires, to have at least
1000 affiliates under their belt

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within these three years. So
it's not only $1 billion but

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it's also 1 billion affiliates.
Actually

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Robert Plank: interesting, cool.
So

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Charlie Diamond: you're giving
back 1000 days. I

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Robert Plank: mean, okay, so
you're giving back to the

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charity, and then also you're
setting up the affiliate program

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to continue this forever into
the future. I like the way that

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you think. You think in huge
scale terms. It is amazing to to

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hear your thought process.
Charlie diamond

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consulting@gmail.com and in
these final seconds here,

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00:31:11,340 --> 00:31:15,300
Charlie, with all of your ups
and downs in life, with all the

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00:31:15,300 --> 00:31:17,640
things that have gotten in the
way of your success, and you had

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00:31:17,640 --> 00:31:22,640
to scramble and make new plans.
Is there any final, lasting life

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00:31:22,640 --> 00:31:26,240
advice that you would like to
share with us, anything that

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00:31:26,240 --> 00:31:29,060
that you personally have found
very helpful?

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00:31:30,619 --> 00:31:38,419
Charlie Diamond: Yes, one is
two. Three things you know, when

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00:31:38,419 --> 00:31:45,999
I was in in dire straits. I was
always thinking of that one

365
00:31:45,999 --> 00:31:54,339
saying from Rockefeller, and he
said, I have been very poor and

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00:31:54,339 --> 00:31:59,199
I have been very rich, and I
like very rich better. You

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00:31:59,199 --> 00:32:03,719
understand what I mean. I have
been in very difficult

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00:32:03,779 --> 00:32:11,579
situation, and I've always kept
thinking, you can do it. It's

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00:32:11,639 --> 00:32:15,959
all in your head, so stay the
course, and you will succeed.

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And I can say the same for
everyone, but you cannot do it

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00:32:20,719 --> 00:32:24,079
on your own, so you need that
help, and that's why I want to

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share everything I have from the
past as experience and expertise

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with this 1000 people.

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Robert Plank: I love it,
fantastic, amazing. Charlie

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00:32:35,180 --> 00:32:39,860
diamond consulting@gmail.com
contact him, and we will see you

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00:32:39,860 --> 00:32:44,380
there and see how it works out
with these 1000 students, $1,000

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00:32:45,160 --> 00:32:47,620
a day, 1000 days. Thank you very
much. Charlie.