1 00:00:01,020 --> 00:00:05,160 Unknown: marketer of the Day episode 810 scale your business, 2 00:00:05,190 --> 00:00:09,090 generate revenue, profitability and establish your reputation 3 00:00:09,180 --> 00:00:10,350 with Daniel snow. 4 00:00:15,870 --> 00:00:18,000 Robert Plank: Hey everyone, welcome back to the podcast. 5 00:00:18,000 --> 00:00:21,930 We're here with Daniel snow from the snow agency. And here's why 6 00:00:21,930 --> 00:00:24,750 he does sit up and pay very close attention to what Daniel 7 00:00:24,750 --> 00:00:29,010 has to say. He is a performance and Social Media Marketing 8 00:00:29,010 --> 00:00:33,030 Agency. They disrupt the E commerce landscape for DTC 9 00:00:33,030 --> 00:00:36,690 brands, and Daniel specifically himself, he is a proven expert 10 00:00:36,720 --> 00:00:39,990 having launched and scaled numerous viral e commerce brands 11 00:00:39,990 --> 00:00:44,430 himself over the course of 3.5 years, generating over a $50 12 00:00:44,430 --> 00:00:48,510 million in revenue. So if you are on your way up, if you want 13 00:00:48,510 --> 00:00:50,850 to be on your way up if you want to build your ecommerce brand, 14 00:00:50,850 --> 00:00:54,000 and if you think that Daniel and his agency can help you, or at 15 00:00:54,000 --> 00:00:57,720 least teach you a thing or two, then close all the doors, put 16 00:00:57,720 --> 00:01:00,240 the kids away, get a pen and paper and listen to Daniel 17 00:01:00,270 --> 00:01:01,740 Daniel, it's great to have you. 18 00:01:03,180 --> 00:01:05,490 Unknown: Thank you much for having me happy, too happy to be 19 00:01:05,490 --> 00:01:06,150 on the podcast. 20 00:01:06,810 --> 00:01:09,450 Robert Plank: Yeah, so I mean, there's all kinds of different, 21 00:01:09,450 --> 00:01:11,880 you know, things always happening, and SEO and 22 00:01:11,880 --> 00:01:16,860 ecommerce, and social media, but what is your focus these days? 23 00:01:16,860 --> 00:01:18,930 What's your passion? What do you feel like talking about? 24 00:01:20,280 --> 00:01:25,440 Unknown: Um, I would say I am General and passionate about 25 00:01:25,440 --> 00:01:29,250 growth. You know, we are a performance marketing agency. So 26 00:01:29,250 --> 00:01:32,850 growth is kind of our Mo for not only our agency, but for our 27 00:01:32,850 --> 00:01:36,540 clients as well. So in general, just grow with how we can 28 00:01:36,540 --> 00:01:40,320 problem solve and apply all our different skill sets to various 29 00:01:40,320 --> 00:01:43,830 problems and hopefully see the impact that has on many of our 30 00:01:43,830 --> 00:01:45,720 clients. So yeah. 31 00:01:46,230 --> 00:01:48,360 Robert Plank: And so I mean, so what does that mean? Like 32 00:01:48,360 --> 00:01:50,670 growth, because like, I don't know, when someone mentions 33 00:01:50,670 --> 00:01:54,090 growth, I think about like hiring a bunch of employees, or 34 00:01:54,090 --> 00:01:57,540 spending too much money, running a bunch of ads, looking at a lot 35 00:01:57,540 --> 00:02:02,820 of metrics. And it seems like a thing that is painful, but also 36 00:02:02,820 --> 00:02:06,720 scary, but also probably worth it. And then maybe something 37 00:02:06,720 --> 00:02:09,840 that a lot of us need to be thinking about, like instead of 38 00:02:09,840 --> 00:02:13,320 just surviving instead of just the day to day moving on to the 39 00:02:13,320 --> 00:02:15,930 big picture. So when you say growth, like what does that mean 40 00:02:15,930 --> 00:02:20,850 to you? And what kind of actions are should people be taking? 41 00:02:20,880 --> 00:02:21,900 Which they are not? 42 00:02:23,190 --> 00:02:27,840 Unknown: So yeah, I'm Jenna. And in general, like growth is what 43 00:02:27,840 --> 00:02:31,680 makes me feel fulfilled, that could be personally, 44 00:02:31,710 --> 00:02:36,570 professionally, really, anything of that aspect annually, both 45 00:02:36,570 --> 00:02:41,820 simultaneously. So specifically, professionally, you know, growth 46 00:02:41,820 --> 00:02:45,240 as it pertains to our agency, agency scale, or people. So like 47 00:02:45,240 --> 00:02:51,330 you said, a metric that we determine is growth, obviously, 48 00:02:51,330 --> 00:02:54,540 revenue, but revenue can only scale for an agency services 49 00:02:54,720 --> 00:02:58,440 with more people. So that is an easy function of how to 50 00:02:58,440 --> 00:03:01,860 determine growth for climate clients is also easy, you know, 51 00:03:01,890 --> 00:03:05,010 revenue growth, that's revenue growth and profitability for our 52 00:03:05,010 --> 00:03:09,360 clients is the only way we grow as an agency and the only way 53 00:03:09,360 --> 00:03:11,700 they keep paying our bills. So, 54 00:03:11,940 --> 00:03:15,570 Robert Plank: yeah. So and they help us kind of understand I 55 00:03:15,570 --> 00:03:19,500 mean, do you have any fun growth stories of like that have 56 00:03:19,500 --> 00:03:22,200 recently happened that you feel like talking about to kind of 57 00:03:22,320 --> 00:03:25,500 get us excited gets energized, get us in this growth mindset? 58 00:03:26,610 --> 00:03:29,280 Unknown: Sure. Would you rather hear it for the growth of our 59 00:03:29,280 --> 00:03:31,950 agency or some of the brands we work with? Or even some of the 60 00:03:31,950 --> 00:03:34,560 brands? I don't have, you could take your pick. 61 00:03:35,280 --> 00:03:38,550 Robert Plank: I mean, I'd say up to you, but I'm interested in 62 00:03:38,550 --> 00:03:43,710 growth your agency, because it just it like, it's deep into 63 00:03:43,710 --> 00:03:46,140 what what you personally are doing? So yeah, let's hear about 64 00:03:46,140 --> 00:03:47,700 the growth of your agency. If you can't, 65 00:03:48,000 --> 00:03:51,360 Unknown: yes. So the agency we were we were fully well, the 66 00:03:51,360 --> 00:03:56,910 official launch was September 1 of 2019. Now we have 90 67 00:03:56,910 --> 00:04:03,630 employees. So you can imagine that scale, and how many, and 68 00:04:03,630 --> 00:04:05,790 even to this day, I just got a phone with my Director of 69 00:04:05,790 --> 00:04:10,920 Operations, how much the infrastructure has had to 70 00:04:10,920 --> 00:04:17,970 change, adopt constantly to, to grow, because growth of an 71 00:04:17,970 --> 00:04:21,960 agency with that many people is not linear. Every time you you 72 00:04:21,960 --> 00:04:24,540 know, you hire tranches of people build tranches, and 73 00:04:24,540 --> 00:04:27,630 people need additional support additional management cetera, 74 00:04:27,690 --> 00:04:31,260 and it's, then we're adding new services, you run into the same 75 00:04:31,260 --> 00:04:36,300 issue simultaneously. So it's been a whirlwind, and also just 76 00:04:36,300 --> 00:04:42,120 dealing with people, management of 90 human beings gets to be 77 00:04:42,330 --> 00:04:45,810 quite interesting to say the least. So funny stories on that. 78 00:04:46,260 --> 00:04:48,750 If you have any questions around, you know, any, any any 79 00:04:48,750 --> 00:04:49,920 capacity in there. 80 00:04:50,700 --> 00:04:53,460 Robert Plank: Well, and I have a couple of questions come to mind 81 00:04:53,460 --> 00:04:57,030 because I mean, you're so right, that it's it's scary. And 82 00:04:57,030 --> 00:05:00,000 there's also kind of a structure that's needed, right and when 83 00:05:00,000 --> 00:05:03,330 Uh, what comes to mind is back when I was in college learning 84 00:05:03,330 --> 00:05:05,880 like computer stuff, they taught us that, you know, see you have 85 00:05:05,880 --> 00:05:08,760 like a, like a memory card like a, like a piece of RAM and your 86 00:05:08,760 --> 00:05:13,200 computer like, you know, there's different chips on it, right? 87 00:05:13,200 --> 00:05:16,620 It's not show like, if you have a one gig memory card, it's not 88 00:05:16,620 --> 00:05:20,790 just one gig, it's like, there's maybe 10 little chips. And so 89 00:05:20,850 --> 00:05:23,610 and that way if if one fails, and there are the rest, and 90 00:05:23,610 --> 00:05:27,030 also, as far as like the way that things are wired in, it's 91 00:05:27,030 --> 00:05:30,420 just like, there's multiple modules that make up a bigger 92 00:05:30,420 --> 00:05:34,260 thing. And so and so kind of the reason that comes to mind is 93 00:05:34,260 --> 00:05:37,170 because you say, well, you hire 90 employees, it's not just like 94 00:05:37,230 --> 00:05:40,260 one person running 90 employees, there's, like you said, there's 95 00:05:40,260 --> 00:05:44,880 these tranches are like the cells. And so when you go from 96 00:05:45,000 --> 00:05:47,940 zero to 90, it almost sounds like a car. But you go from zero 97 00:05:47,940 --> 00:05:51,510 to 90 in December a month, like, what were the first couple of 98 00:05:51,510 --> 00:05:55,050 months? Like, was it like a jump to like, like five or 10? Or was 99 00:05:55,050 --> 00:05:58,290 it like one a week? Like, how did how did this nonlinear 100 00:05:58,290 --> 00:06:02,010 growth you're talking about? kind of start? 101 00:06:03,030 --> 00:06:08,010 Unknown: So um, so prior to the agency, we definitely had a huge 102 00:06:08,010 --> 00:06:10,440 head start because I was running my portfolio brands that you 103 00:06:10,440 --> 00:06:15,210 mentioned in the BaIa. So we, you know, we I had already 104 00:06:15,240 --> 00:06:19,350 developed, you know, some semblance of training processes, 105 00:06:19,800 --> 00:06:25,320 and it had the ability to manage teams. And obviously, we had the 106 00:06:25,350 --> 00:06:31,140 the sort of roadmap so to speak for scaling branch. So because 107 00:06:31,140 --> 00:06:34,290 we had that it was a bit easier. So now we had to figure out the 108 00:06:34,290 --> 00:06:36,750 sales part, how to get clients how to establish our name, and 109 00:06:36,750 --> 00:06:39,180 the reputation and how to get partnerships with companies how 110 00:06:39,180 --> 00:06:43,800 to get them down leads. So for me, what I did day one was that 111 00:06:43,800 --> 00:06:47,880 I knew I didn't want to sell people that I don't, I don't 112 00:06:47,880 --> 00:06:52,230 enjoy it. And it's very time consuming. There's just no way 113 00:06:52,230 --> 00:06:55,890 you can get around it time to get on the phones to follow ups 114 00:06:55,890 --> 00:06:59,430 to you know, messaging back and forth, getting the deal closed 115 00:06:59,430 --> 00:07:03,600 contracts, it's a whole process. So the first thing I did was 116 00:07:03,600 --> 00:07:09,810 hire a really talented head of sales, that ideally would be 117 00:07:09,810 --> 00:07:13,200 able to grow with the business and be able to manage himself. 118 00:07:13,260 --> 00:07:18,030 So that being said, it still was like, a six month ramp up period 119 00:07:18,030 --> 00:07:19,890 for him to really know the ins and outs of the industry and 120 00:07:19,890 --> 00:07:23,580 speak to our specifics, etc. So that was the very first actually 121 00:07:23,580 --> 00:07:29,040 one of the very first hires I made was sales to so I can focus 122 00:07:29,040 --> 00:07:33,900 at least on the partnerships, you know, our branding of the 123 00:07:33,900 --> 00:07:38,880 agency, and then obviously, our our client growth. So that was 124 00:07:38,880 --> 00:07:42,000 the first thing I did. And another thing we do when we're 125 00:07:42,000 --> 00:07:45,660 hiring marketers, is we typically hire marketers in 126 00:07:45,660 --> 00:07:49,110 classes, because it is the same amount of effort if you're 127 00:07:49,110 --> 00:07:53,820 training one person or four people. And very oftentimes, 128 00:07:53,820 --> 00:07:57,870 especially when you're training entry level people, there's 129 00:07:57,870 --> 00:08:01,950 there's a, there's turn their turn, because they might not 130 00:08:01,950 --> 00:08:04,770 know what they're getting themselves into, there's turn 131 00:08:04,770 --> 00:08:07,680 because of stress, there's turned because this isn't they 132 00:08:07,680 --> 00:08:11,430 want to do, they're sure and because of a million things. So 133 00:08:12,000 --> 00:08:18,180 we learn that very early on, and we hired new classes of p of 134 00:08:18,180 --> 00:08:22,830 people so that not only is their turn on their end, but also we 135 00:08:22,830 --> 00:08:27,210 find people aren't a good fit. It gives you know, we're you 136 00:08:27,210 --> 00:08:31,440 know, it requires a lot of time and energy. So that was a that 137 00:08:31,440 --> 00:08:35,970 was a very first first learning lesson for the agency. And you 138 00:08:35,970 --> 00:08:38,760 know, as we grow now, that's the class of people get bigger and 139 00:08:38,760 --> 00:08:44,460 bigger. So yeah, then as we grow, then we learned, you know, 140 00:08:44,490 --> 00:08:48,030 in order to be very strong in media buying, we needed creative 141 00:08:48,030 --> 00:08:52,080 strategists and creative editors to be able to move quicker 142 00:08:52,080 --> 00:08:55,230 because creative controls advertising spend, we created 143 00:08:55,230 --> 00:08:59,250 our next department, which was creative strategists. Soon 144 00:08:59,250 --> 00:09:04,050 after, we realized email and SMS marketing were absolute needs, 145 00:09:04,050 --> 00:09:08,850 we found a department leader and grew a team around him. And then 146 00:09:08,850 --> 00:09:12,330 we found some dude, same thing with the studio just bought our 147 00:09:12,330 --> 00:09:15,300 studio whole building last week. So now we're doing the same 148 00:09:15,300 --> 00:09:18,330 thing there. And we're continuing this trend of finding 149 00:09:18,360 --> 00:09:21,780 great department leaders and building around them. So yeah. 150 00:09:22,620 --> 00:09:24,540 Robert Plank: And it's interesting to kind of hear your 151 00:09:24,540 --> 00:09:27,630 thought process of you know, you started here and then one thing 152 00:09:27,630 --> 00:09:31,230 led to the next that's the next and and it's cool to think about 153 00:09:31,230 --> 00:09:33,930 that, right? Like as far as you say, well, here's what here's 154 00:09:33,930 --> 00:09:36,930 like the bare essentials, here's what we need. And here's what 155 00:09:36,960 --> 00:09:39,780 I'm not able to do or what I don't want to do so all like 156 00:09:39,780 --> 00:09:42,750 I'll hire this person or this team and then this leads to 157 00:09:42,750 --> 00:09:48,210 this. And also that whole idea of the hiring like a few people 158 00:09:48,210 --> 00:09:50,970 for the same task and teach them all at the same time and have 159 00:09:50,970 --> 00:09:53,580 them all come up together. That's that's the thing that you 160 00:09:53,580 --> 00:09:57,030 just pointed out that like I've kind of done that. Not on your 161 00:09:57,030 --> 00:10:00,000 scale but like on a smaller scale without really realized 162 00:10:00,000 --> 00:10:04,140 Seeing it that because my team is about eight right now, but 163 00:10:04,200 --> 00:10:07,710 what the last couple of like, times I've gone back and done 164 00:10:07,710 --> 00:10:11,670 some hiring, I've hired like two people at a time three people at 165 00:10:11,670 --> 00:10:15,750 a time. And usually one or two have just like not worked out, 166 00:10:15,780 --> 00:10:18,750 we've kind of like thrown them in and see how they work. And, 167 00:10:19,260 --> 00:10:22,080 and it was when the ones that have worked, it's like, they all 168 00:10:22,110 --> 00:10:24,990 are kind of trained the same way. And then they can't, they 169 00:10:24,990 --> 00:10:27,030 kind of became friends and things like that. So that's 170 00:10:27,030 --> 00:10:29,640 interesting to think about. And then a lot of people's minds, 171 00:10:29,640 --> 00:10:32,400 maybe they say, Well, I'm just gonna hire this this one person 172 00:10:32,400 --> 00:10:36,450 for one thing, but if the, if the budget makes sense, or if 173 00:10:36,450 --> 00:10:40,650 the workload makes sense, if it's possible, why not hire a 174 00:10:40,650 --> 00:10:44,100 few people for the same task. And then that way, you have a 175 00:10:44,100 --> 00:10:46,800 backup, because you always hear about, like, you know, depending 176 00:10:46,800 --> 00:10:50,340 on this person, and then they might drop out, and then you're 177 00:10:50,340 --> 00:10:52,800 screwed. So you have a backup, but then also the train that 178 00:10:52,800 --> 00:10:56,010 same way. And so that's really cool to think about. And so and 179 00:10:56,010 --> 00:10:58,770 then this is exciting, right? You're buying buildings, you're 180 00:10:58,800 --> 00:11:02,130 figuring out video studios, and just going on to bigger and 181 00:11:02,130 --> 00:11:05,610 better things. And so so now that we kind of got a feel of 182 00:11:05,610 --> 00:11:10,080 that a feel of your agency and its growth, I also want want to 183 00:11:10,080 --> 00:11:13,350 kind of go back to the other little teaser, you gave me a 184 00:11:13,380 --> 00:11:16,050 you've helped these brands, right? Because I definitely 185 00:11:16,050 --> 00:11:18,480 don't want to pass up that stuff. That's why we're here, 186 00:11:18,480 --> 00:11:21,570 right? People, all different shapes and sizes are are 187 00:11:21,570 --> 00:11:24,240 watching listening to your interview. And some are a 188 00:11:24,240 --> 00:11:27,750 perfect fit for you and your agency. Some are maybe up and 189 00:11:27,750 --> 00:11:31,950 comers. So as far as the brands that you help, I want to jump 190 00:11:31,950 --> 00:11:36,300 into in a second to talk about maybe a success story. But I'm 191 00:11:36,300 --> 00:11:39,600 always curious about when we're talking with agency, what's the 192 00:11:39,600 --> 00:11:43,680 right size of client for you, that way, we know who we're 193 00:11:43,680 --> 00:11:45,480 talking to. So what's the right size here? 194 00:11:47,130 --> 00:11:51,360 Unknown: Um, typically, you know, we work with many brands 195 00:11:51,360 --> 00:11:54,090 that we launch them from scratch, typically the brands 196 00:11:54,090 --> 00:11:56,670 that we want from scratch or venture back, because they have 197 00:11:56,670 --> 00:12:00,810 enough money in the bank to be able to understand the first few 198 00:12:00,810 --> 00:12:04,050 months there might be losses taken first, and that they have 199 00:12:04,050 --> 00:12:08,550 to invest into content and to advertising etc. And it's not 200 00:12:08,550 --> 00:12:12,420 just you know, you push a button and it just grows, it's not the 201 00:12:12,420 --> 00:12:16,350 way it especially post is 14. So remove, remove those, because we 202 00:12:16,350 --> 00:12:19,890 do work with a lot of brands that start from scratch. We just 203 00:12:19,890 --> 00:12:22,830 launched a brand, you know, two months ago, they literally from 204 00:12:22,860 --> 00:12:27,000 from zero, and they're already yet 100k plus a month in revenue 205 00:12:27,030 --> 00:12:31,170 on their second month of business. So besides those, I 206 00:12:31,170 --> 00:12:36,000 would say that the typical size of a brand would be brands that 207 00:12:36,000 --> 00:12:38,940 are doing 30k plus a month in revenue. So we work with brands 208 00:12:38,940 --> 00:12:42,330 that are doing at between 30k month revenue to $3 million 209 00:12:42,660 --> 00:12:45,780 worth of revenue, and then even some really large enterprise 210 00:12:45,810 --> 00:12:47,100 level clients beyond that. 211 00:12:48,030 --> 00:12:51,810 Robert Plank: Fantastic 30k to 3 million per month. And then so 212 00:12:51,810 --> 00:12:55,620 then as far as giving us a feel of one of these case studies, 213 00:12:55,710 --> 00:12:58,440 what comes to mind, what's the brand out there that they were 214 00:12:58,440 --> 00:13:01,920 maybe doing great, but could have been doing better and found 215 00:13:01,920 --> 00:13:05,490 you in your agency, and you really jumped in and worked your 216 00:13:05,490 --> 00:13:08,100 magic and made it super great. What what happened there, 217 00:13:08,550 --> 00:13:11,100 Unknown: our biggest case study as a brand called Hollywood hair 218 00:13:11,100 --> 00:13:14,790 bar. And we started this in the very early, early stages of our 219 00:13:14,790 --> 00:13:18,510 business. And our third month in business. She was doing $30,000 220 00:13:18,510 --> 00:13:24,540 a month in revenue. And she came to us and had already seen what 221 00:13:24,540 --> 00:13:26,340 was cool, because she had already seen a lot of the brands 222 00:13:26,340 --> 00:13:29,310 that we've created in the past. So she was really excited that 223 00:13:29,340 --> 00:13:32,910 and thankful actually that we reached out to her because she 224 00:13:33,150 --> 00:13:36,210 she was ready to really grow her business. So at the time she was 225 00:13:36,210 --> 00:13:39,300 focused on organic revenue chooses you build up a nice base 226 00:13:39,300 --> 00:13:43,950 of revenue, like I said about $30,000 a month revenue. And 227 00:13:45,720 --> 00:13:49,950 within six months, she was already doing $2 million a month 228 00:13:49,950 --> 00:13:55,380 revenue, her first 12 months in business with us, she did $25 229 00:13:55,380 --> 00:14:00,270 million in that 12 month time period. So we took her from you 230 00:14:00,270 --> 00:14:04,590 know, 30k Model T to $200,000 a year in revenue to 25 million 231 00:14:04,590 --> 00:14:08,700 plus a year in revenue. So that's a pretty phenomenal case 232 00:14:08,700 --> 00:14:16,200 study of bootstrap business. You know, one owner so she's a 233 00:14:16,200 --> 00:14:21,210 badass, and she moves extremely quickly because it's not you 234 00:14:21,210 --> 00:14:23,340 can't you know, in order to grow a business, the key assumption 235 00:14:23,340 --> 00:14:27,000 advertising you need to scale Customer Service Inventory 236 00:14:27,000 --> 00:14:30,420 operations alongside of it. And she was in she constantly was 237 00:14:30,420 --> 00:14:33,990 pushing to keep up the demand. So that's a really great case 238 00:14:33,990 --> 00:14:37,290 study. And we've been I mean, we've become very great friends 239 00:14:37,290 --> 00:14:38,190 in the process. 240 00:14:38,820 --> 00:14:40,950 Robert Plank: And what do you think was was the difference 241 00:14:40,950 --> 00:14:43,950 there? Was it a matter of like locating the low hanging fruit? 242 00:14:43,950 --> 00:14:47,070 Was it one easy thing, a combination of things? How did 243 00:14:47,070 --> 00:14:49,980 you make get this huge boost to happen? 244 00:14:51,480 --> 00:14:55,080 Unknown: Um, it's a combination of things. Number one, there is 245 00:14:55,080 --> 00:14:59,100 definitely product market fit. Number two, she has a strong 246 00:14:59,100 --> 00:15:01,980 organic social media Media, because she had a strong organic 247 00:15:01,980 --> 00:15:05,430 social media, she had an influx of content that we can repurpose 248 00:15:05,430 --> 00:15:10,110 on ads. And most importantly, she understood that we were 249 00:15:10,110 --> 00:15:13,860 experts. So it sounds crazy. But she took our advice on 250 00:15:13,860 --> 00:15:16,260 everything. And I don't mean that sound pompous. But a lot of 251 00:15:16,260 --> 00:15:18,390 clients get pushback, they want to do things the way they want 252 00:15:18,390 --> 00:15:21,600 to do things. That's what I let them know you hire us, to allow 253 00:15:21,630 --> 00:15:26,280 us to do what we do best. So she was constantly open to feedback, 254 00:15:26,310 --> 00:15:30,180 constantly open to suggestions. And we you know, we became a 255 00:15:30,180 --> 00:15:30,990 great team. 256 00:15:32,190 --> 00:15:33,960 Robert Plank: And I mean, what you mentioned right there, I 257 00:15:33,960 --> 00:15:36,480 mean, that's so huge, isn't it, that the whole idea of like 258 00:15:36,480 --> 00:15:39,240 being, I don't know if coachable is the right word, but like, 259 00:15:39,330 --> 00:15:43,410 like, willing to change, and knowing that, you know, there's 260 00:15:43,410 --> 00:15:46,290 this, there's agency, and you guys are experts, you know, what 261 00:15:46,290 --> 00:15:48,600 you're doing? And if someone comes to you and hires you, it's 262 00:15:48,600 --> 00:15:50,850 like, well, which which would you rather have? Like, would you 263 00:15:50,850 --> 00:15:53,670 rather feel good, or maybe have a little bit of pain at first 264 00:15:53,670 --> 00:15:55,740 and say, you know, you need to be doing these things, you need 265 00:15:55,740 --> 00:15:57,810 to be working together with these things, and actually 266 00:15:57,810 --> 00:16:00,420 implement. And so when you're talking about these huge 267 00:16:00,420 --> 00:16:03,960 numbers, I mean, what comes to mind is like, is this like a 268 00:16:03,960 --> 00:16:06,570 brick and mortar or a place of multiple locations? Because 269 00:16:06,570 --> 00:16:09,150 sometimes when you think about it, there's only so many hours 270 00:16:09,150 --> 00:16:12,690 in a day, it's only so much retail space? Like how how do 271 00:16:12,690 --> 00:16:16,320 you, you know, get to these huge numbers, when there's some of 272 00:16:16,320 --> 00:16:17,850 these limitations in place. 273 00:16:17,879 --> 00:16:20,879 Unknown: That's an online store. So you could not do that in 274 00:16:20,879 --> 00:16:24,419 retail. You know, at any given point, let's say she has 500 275 00:16:24,419 --> 00:16:28,589 people on the website, you know, say 50, people checking out, you 276 00:16:28,589 --> 00:16:32,189 can't do that in retail, it's not, it's not possible to scale 277 00:16:32,189 --> 00:16:36,659 that in retail. I guess you could scale it for many stores 278 00:16:36,659 --> 00:16:38,489 all over the country, but you wouldn't be able to do in such a 279 00:16:38,489 --> 00:16:43,409 small timeframe. Well, I guess maybe you could, if you had a 280 00:16:43,409 --> 00:16:46,889 ton of money and hiring tons of people simultaneously, I don't 281 00:16:46,889 --> 00:16:47,279 know. But 282 00:16:48,210 --> 00:16:49,380 Robert Plank: if you're Amazon are so 283 00:16:50,580 --> 00:16:53,130 Unknown: much harder, much, much, much, much, much harder, 284 00:16:53,340 --> 00:16:56,160 and less profitable. So yeah. 285 00:16:57,060 --> 00:16:59,760 Robert Plank: And then so I mean, was there any things that 286 00:16:59,790 --> 00:17:03,270 having said that, like, was there anything scary in, in 287 00:17:03,330 --> 00:17:06,150 getting these numbers punched up? Because like, even with 288 00:17:06,180 --> 00:17:10,410 online, I can imagine, like, you know, there's extra ad costs, 289 00:17:10,410 --> 00:17:14,400 there might be like, extra, like inventory, or like, you know, 290 00:17:14,400 --> 00:17:18,120 deals with shipping or like multiple, you know, multiple 291 00:17:18,120 --> 00:17:21,720 fulfillment, kind of, you know, deals to be worked out. So, 292 00:17:21,720 --> 00:17:25,560 like, was there any kind of hiccups hang ups, like stumbling 293 00:17:25,560 --> 00:17:28,680 blocks, as far as getting this business where it needed to go? 294 00:17:30,060 --> 00:17:37,110 Unknown: Definitely bought forecasting inventory was, as I 295 00:17:37,110 --> 00:17:41,760 would say, forecasting inventory and fulfillment, were two of the 296 00:17:41,760 --> 00:17:44,640 largest issues when we've started to rapidly scale her 297 00:17:44,640 --> 00:17:48,810 business. Because it takes both things take time, I think when 298 00:17:48,810 --> 00:17:52,890 we first met her, also, she was fulfilling orders herself. So 299 00:17:54,000 --> 00:17:57,510 once again, thankful that she listened to us right away, and 300 00:17:57,510 --> 00:18:01,830 she was able to get into a three PL who was able to handle all 301 00:18:01,830 --> 00:18:06,450 that for her. But then, you know, ramping up inventory, when 302 00:18:06,450 --> 00:18:08,130 you scale, that asset is tough, too, because then the 303 00:18:08,130 --> 00:18:12,930 manufacturers have to have have to scale that to which a lot of 304 00:18:12,960 --> 00:18:16,950 now is beyond your control. So those were two of the largest 305 00:18:18,090 --> 00:18:21,900 bottlenecks along with James just stealing customer service 306 00:18:21,900 --> 00:18:26,160 and processes around that. Alongside that. Oh, cool. 307 00:18:26,160 --> 00:18:28,890 Robert Plank: And so you mentioned that you work with the 308 00:18:28,920 --> 00:18:33,180 these venture backed companies. And I don't know that much about 309 00:18:33,180 --> 00:18:37,440 that space. But I imagine that it might be easy to make 310 00:18:37,440 --> 00:18:41,400 mistakes or easy to make bigger mistakes or easy to to burn 311 00:18:41,400 --> 00:18:45,120 through money. Is that the case? Or like what's what's kind of 312 00:18:45,150 --> 00:18:49,050 the dangers of what's kind of like the the drawbacks to having 313 00:18:49,050 --> 00:18:51,600 a venture backed company versus anyone else out there? 314 00:18:52,230 --> 00:18:56,040 Unknown: I wouldn't say it's easier to burn through it, I 315 00:18:56,040 --> 00:19:00,390 would just say they're more aggressive in, in their growth 316 00:19:00,390 --> 00:19:05,850 goals. And for that reason, they're willing to test more and 317 00:19:05,850 --> 00:19:10,830 make more mistakes. Why? Because that's, that's, you know, that's 318 00:19:10,830 --> 00:19:14,370 how you you learn faster, you fail faster, and you succeed 319 00:19:14,370 --> 00:19:18,420 faster. So that really is the best way to go about things. 320 00:19:20,100 --> 00:19:22,320 Just in general, and because they have the money, they're 321 00:19:22,320 --> 00:19:26,040 willing to do that. So they can move quicker on things. They 322 00:19:26,040 --> 00:19:29,880 they're willing to make mistakes along the way, with the intent 323 00:19:29,910 --> 00:19:33,660 of learning faster along the way and succeeding faster and 324 00:19:33,660 --> 00:19:37,590 growing faster. So that's the advantage of just having money 325 00:19:37,590 --> 00:19:41,190 in the bank to be able to withstand some losses and test. 326 00:19:41,880 --> 00:19:44,790 Robert Plank: And I imagine that because of the the speed, 327 00:19:44,910 --> 00:19:47,550 there's the need to have a lot of a lot of brains on the 328 00:19:47,550 --> 00:19:50,730 problem, right? A lot of people just like keeping a watchful eye 329 00:19:50,730 --> 00:19:53,580 on what's happening and thinking things through because if just 330 00:19:53,580 --> 00:19:57,120 what comes to mind is if things are moving so fast, it's easy to 331 00:19:57,120 --> 00:19:59,820 be kind of on the wrong direction or doing the wrong 332 00:19:59,820 --> 00:20:02,790 thing. For too long and not, and you know if something is a 333 00:20:02,790 --> 00:20:05,460 mistake, not correcting it or if there's if there is an 334 00:20:05,460 --> 00:20:08,550 opportunity not pursuing is that is that on the right track that 335 00:20:08,550 --> 00:20:11,460 there's just this need to like, just really be always thinking 336 00:20:11,460 --> 00:20:13,290 about things and always have your eye on the ball? 337 00:20:13,320 --> 00:20:17,490 Unknown: Yeah, yeah, absolutely. And just what we find is, you 338 00:20:17,490 --> 00:20:19,650 know, it's never good enough enough, nothing's ever good 339 00:20:19,650 --> 00:20:22,770 enough, which is fine on my end and constantly grow. We agree on 340 00:20:22,800 --> 00:20:27,570 now we got to double it. Double just caught that constantly. So 341 00:20:28,020 --> 00:20:29,280 keeps us on our toes. 342 00:20:29,610 --> 00:20:31,290 Robert Plank: Yeah. And that's a good thing. Right? That's 343 00:20:31,290 --> 00:20:34,830 exciting, especially if you think that way. And so. So I'm 344 00:20:34,830 --> 00:20:38,190 sure that you since you said, like, you're out there so much 345 00:20:38,220 --> 00:20:42,120 that this even this Hollywood hair of our company, they they 346 00:20:42,120 --> 00:20:46,020 notice they notice you even though you notice them see get 347 00:20:46,020 --> 00:20:49,950 out a lot. And is there anything that you see these venture 348 00:20:49,950 --> 00:20:53,520 backed companies doing that they everyone makes this mistake, and 349 00:20:53,550 --> 00:20:56,550 it drives you crazy, and you wish that this company in this 350 00:20:56,550 --> 00:20:59,640 company would make that mistake? Does anything come to mind? As 351 00:20:59,640 --> 00:21:02,820 far as that just like a common mistake that everyone's making? 352 00:21:02,820 --> 00:21:04,470 They need to stop doing it yesterday. 353 00:21:06,360 --> 00:21:09,990 Unknown: I would say just the most common mistake is is is 354 00:21:09,990 --> 00:21:15,150 when people when brands are just don't take our advice, or they 355 00:21:15,150 --> 00:21:18,360 wait so long to take our advice that they're failing. And then 356 00:21:18,360 --> 00:21:21,510 it's like, okay, we were out, you know, we need to do 357 00:21:21,510 --> 00:21:23,520 something differently. What do we do, it's like, the thing we 358 00:21:23,520 --> 00:21:26,190 told you three months ago that you still haven't done because 359 00:21:26,250 --> 00:21:31,290 you don't want to pay a few 100 bucks or whatever. So yeah, the 360 00:21:31,320 --> 00:21:35,130 single most important mistake, though, is investing into 361 00:21:35,130 --> 00:21:37,980 content, investing into Ambassador programs, which leads 362 00:21:37,980 --> 00:21:41,430 to organic content, and everything around that because 363 00:21:41,460 --> 00:21:44,670 content is truly the single greatest bottleneck. For 364 00:21:44,670 --> 00:21:48,180 advertising. You need content for specifically for Facebook 365 00:21:48,180 --> 00:21:50,610 and Instagram ads, you need it for Tik Tok ads you need for 366 00:21:50,610 --> 00:21:53,970 Snapchat for YouTube. And all this content is different for 367 00:21:53,970 --> 00:21:57,870 each platform. So you need to brands really need to focus on 368 00:21:57,870 --> 00:22:02,790 this and constantly test because you need content from you know, 369 00:22:02,790 --> 00:22:06,960 your customer personas that are buying your products can't just 370 00:22:06,960 --> 00:22:11,040 say oh, we got one, one product video from someone who 371 00:22:11,040 --> 00:22:13,230 represents this person. And that's it. It goes around 372 00:22:13,260 --> 00:22:16,110 testing various unique value propositions, different 373 00:22:16,110 --> 00:22:19,560 problems, different demographics. So it really is 374 00:22:19,560 --> 00:22:25,950 really a very time intensive task of trying to get constant 375 00:22:25,950 --> 00:22:29,280 influxes of content, so that you can touch on advertising. 376 00:22:30,360 --> 00:22:32,220 Robert Plank: Awesome. Well, that's really good advice. And 377 00:22:32,250 --> 00:22:35,670 when you say that you made me think about how sometimes I'll 378 00:22:35,670 --> 00:22:38,700 just kind of end up liking someone's page, or I'll end up 379 00:22:38,700 --> 00:22:41,340 just like seeing someone's content on social media. And 380 00:22:41,460 --> 00:22:45,660 over time, they'll they'll, I'll be warmed up. And so next thing 381 00:22:45,660 --> 00:22:48,960 I know, every time they post, I'm always looking at it. And 382 00:22:48,960 --> 00:22:53,160 then sometimes for fun, I'll go and look at some brands, ads, 383 00:22:53,160 --> 00:22:55,680 like you know, on Facebook and go and see all that all the ads 384 00:22:55,680 --> 00:22:58,350 are running. And some of these huge companies like you scroll 385 00:22:58,350 --> 00:23:01,770 and scroll, and it's like AD AD and it's like, I scroll for 386 00:23:01,920 --> 00:23:04,860 through like 1000s of ads. And so it's like this reminder for 387 00:23:04,860 --> 00:23:09,120 me that even though I might just suddenly notice some brand or 388 00:23:09,120 --> 00:23:12,510 suddenly notice some storefront, like there's a lot that goes 389 00:23:12,510 --> 00:23:15,390 into it. It's just the tip of the iceberg. And so you're so 390 00:23:15,390 --> 00:23:18,060 right. And I think that's really great advice to be focusing on 391 00:23:18,060 --> 00:23:21,270 content. And we're putting working on it so much. Because 392 00:23:21,270 --> 00:23:24,240 there's like you said, every platform is different. And we 393 00:23:24,330 --> 00:23:27,180 always need to be always, you know, cranking out some new 394 00:23:27,180 --> 00:23:33,030 stuff. So So yeah, so there is the snow agency.com. And on 395 00:23:33,030 --> 00:23:37,170 Facebook, it's facebook.com/the Snow agency. So what's the next 396 00:23:37,170 --> 00:23:39,690 step here? I mean, if someone listening or a conversation 397 00:23:39,690 --> 00:23:42,690 today and they say, you know, maybe I'm one of these venture 398 00:23:42,690 --> 00:23:45,900 backed agencies, and I want to start a conversation, or maybe 399 00:23:45,900 --> 00:23:48,570 I'm someone else, and I want to go and follow you and check out 400 00:23:48,570 --> 00:23:51,840 what you have, where do we go from here after people jump off 401 00:23:51,840 --> 00:23:54,210 this interview? What's the website and what's the action to 402 00:23:54,210 --> 00:23:54,720 be taken? 403 00:23:55,169 --> 00:23:57,809 Unknown: Also, we've worked with many, many bootstrap brands and 404 00:23:57,839 --> 00:23:59,909 all my brands were all bootstrapped as well. So we're 405 00:23:59,909 --> 00:24:02,939 very, very accustomed to working with people that are scrappy, 406 00:24:02,969 --> 00:24:05,549 and I love it. So keep that in mind as well for anyone 407 00:24:05,549 --> 00:24:08,129 listening, but you want to follow me on social media on 408 00:24:08,129 --> 00:24:11,909 Twitter. It's I am dense now constantly posting tweet threads 409 00:24:11,909 --> 00:24:16,019 on growth tactics and new thing and insights in the commerce and 410 00:24:16,019 --> 00:24:19,409 digital landscape. And on Instagram. It's dapper, so just 411 00:24:19,409 --> 00:24:23,729 da P P E. R, and if you want to shoot me an email, it's Dan at 412 00:24:23,729 --> 00:24:25,649 Valve snow agency.com. 413 00:24:26,220 --> 00:24:29,790 Robert Plank: Fantastic. Dan at Snow agents or the snow 414 00:24:29,790 --> 00:24:35,730 agency.com. And then and then what was the im Dan snow on? 415 00:24:36,210 --> 00:24:39,990 Twitter, Twitter. All right. And then what was never on 416 00:24:39,990 --> 00:24:44,190 Instagram. All right. Cool. So we will we see you there and 417 00:24:44,190 --> 00:24:47,370 those places, and it's always good, especially if you listen 418 00:24:47,370 --> 00:24:50,100 to a podcast interview. And as someone who you really like 419 00:24:50,160 --> 00:24:53,550 their ideas, you really like how they think whether you are a 420 00:24:53,550 --> 00:24:57,360 bootstrap brand or a venture capital grant, follow Dan on 421 00:24:57,360 --> 00:25:00,660 social media. That way you can get into his head He can get 422 00:25:00,660 --> 00:25:03,150 into your head and then when when the time is right when he 423 00:25:03,150 --> 00:25:05,730 has a really good idea when there's that technique you need 424 00:25:05,730 --> 00:25:10,500 to be following when he has a webinar or an offer or something 425 00:25:10,500 --> 00:25:13,650 like that you can jump on it and you do because you got to know 426 00:25:13,650 --> 00:25:17,940 like and trust Dan so we'll see you over at the snow agency.com 427 00:25:18,030 --> 00:25:20,790 and all those other links that we mentioned. Thanks you so much 428 00:25:20,790 --> 00:25:24,180 Dan for stopping by and taking the time I learned a lot I think 429 00:25:24,180 --> 00:25:26,970 that people listening learn a lot. I appreciate you very much. 430 00:25:27,180 --> 00:25:28,410 Unknown: Thank you so much. 431 00:25:33,060 --> 00:25:35,130 Robert Plank: Thank you for tuning in to the marketer of the 432 00:25:35,130 --> 00:25:40,110 day podcast. marketer of the day is managed by de FY podcast, 433 00:25:40,170 --> 00:25:46,530 clean your 12 podcast boosters at Def Why podcast.com/free