1 00:00:00,000 --> 00:00:04,290 Robert Plank: Well, welcome back to the podcast. And are you one 2 00:00:04,290 --> 00:00:06,750 of those people that feels like you're always running out of 3 00:00:06,750 --> 00:00:08,970 time? There's There's never enough time in the day to do 4 00:00:08,970 --> 00:00:11,700 everything. Well, we are in the right place. We are talking with 5 00:00:11,700 --> 00:00:14,970 Dana mouse staff who is the founder of boss mom. She's the 6 00:00:14,970 --> 00:00:18,060 creator of the nurture to converse society. She's a 7 00:00:18,060 --> 00:00:21,660 mother, author, podcaster, content strategist, template 8 00:00:21,660 --> 00:00:25,320 architect, blindspot, reducer, engagement facilitator and 9 00:00:25,320 --> 00:00:27,960 movement maker. And what does all that mean, when combined? 10 00:00:27,960 --> 00:00:31,380 Well, here's what it means. She helps moms with beautifully 11 00:00:31,410 --> 00:00:35,040 unpredictable schedules grow successful and sustainable 12 00:00:35,040 --> 00:00:38,580 businesses that don't take up all their time. And that keep 13 00:00:38,580 --> 00:00:41,970 working even when they have to step away to be a mom or any 14 00:00:41,970 --> 00:00:44,940 other important role. I'm glad she made it. Dana, I know that 15 00:00:44,970 --> 00:00:48,150 it's been a hectic morning, but we're here we'll have some fun. 16 00:00:48,450 --> 00:00:51,600 Unknown: Yeah, yeah. And that's the funny part about moms is, 17 00:00:51,690 --> 00:00:55,380 this is a normal morning, where the kids tell you something 18 00:00:55,380 --> 00:00:57,660 random is happening a school they forgot to tell you. And 19 00:00:57,660 --> 00:01:00,630 then we realize we didn't practice guitar before the 20 00:01:00,660 --> 00:01:04,410 guitar lesson is today. And you know, and all this coordination. 21 00:01:05,040 --> 00:01:07,380 It's the same thing. It's the same thing in our businesses, 22 00:01:07,380 --> 00:01:10,680 our businesses are unpredictable, life is 23 00:01:11,010 --> 00:01:14,580 unpredictable. And I think one of the important things is that 24 00:01:14,610 --> 00:01:17,910 we don't look at it as chaotic, the moment we start seeing that 25 00:01:17,940 --> 00:01:21,600 unpredictability equals chaos, and then chaos means I don't 26 00:01:21,600 --> 00:01:24,120 have control. And if I don't have control, that I don't know 27 00:01:24,120 --> 00:01:27,210 how to get results, then all of a sudden, it seems really hard 28 00:01:27,210 --> 00:01:29,970 to be a parent or run a business. And if we look at 29 00:01:29,970 --> 00:01:33,060 chaos, as it's, it's not chaos, chaos just needs 30 00:01:33,090 --> 00:01:37,800 unpredictability. And we learn to be flexible, and agile as a 31 00:01:37,800 --> 00:01:40,860 startup company would call itself, then all of a sudden, it 32 00:01:40,860 --> 00:01:43,560 just becomes I'm not stressed out. I just, it's just a normal 33 00:01:43,560 --> 00:01:47,190 Friday morning. I wasn't sure what was gonna happen this 34 00:01:47,190 --> 00:01:49,740 morning, but I knew it was gonna be something I wasn't expecting. 35 00:01:50,339 --> 00:01:52,829 Robert Plank: Okay, expect the unexpected. And this is the kind 36 00:01:52,829 --> 00:01:55,079 of thing that has been on my mind the last few years, just 37 00:01:55,079 --> 00:01:58,559 this whole idea of don't wish it was easier wish you were better, 38 00:01:58,619 --> 00:02:01,589 don't wish to have less problems, have a more thicker 39 00:02:01,589 --> 00:02:04,859 skin or have the stronger muscle to be able to deal with what 40 00:02:04,859 --> 00:02:08,579 life tells you. My situation right now is I have a 15 month 41 00:02:08,579 --> 00:02:12,509 old me and wife, we both work from home. And so he's too young 42 00:02:12,509 --> 00:02:15,389 to be even going to school. But so much of life has already 43 00:02:15,389 --> 00:02:18,449 changed. And we've had to have such a schedule. And we're 44 00:02:18,449 --> 00:02:22,709 already terrified about even preschool kindergarten. And I 45 00:02:22,709 --> 00:02:27,779 can only imagine getting to your level of things with multiple 46 00:02:27,779 --> 00:02:31,289 kids with multiple schools and dropping off from picking up and 47 00:02:31,289 --> 00:02:34,799 activities. And it seems so overwhelming already. So what 48 00:02:34,829 --> 00:02:38,129 would you have to say just right off the bat to anyone who's 49 00:02:38,219 --> 00:02:41,729 maybe in your situation or about to get into your situation? Is 50 00:02:41,729 --> 00:02:45,779 there like a number one or top two pieces of advice just in the 51 00:02:45,779 --> 00:02:49,229 first couple of minutes that we need to just like tattoo on our 52 00:02:49,229 --> 00:02:50,489 inner eyelids or something? 53 00:02:51,089 --> 00:02:55,169 Unknown: Yeah, there is a couple things. So number one, I will 54 00:02:55,169 --> 00:02:59,429 just for you specifically, it gets better, right? Like I have 55 00:02:59,429 --> 00:03:05,279 a six and an eight year old, and the adorableness of a 15 month 56 00:03:05,279 --> 00:03:09,149 old that is, you know, probably starting to walk or you know, 57 00:03:09,149 --> 00:03:11,279 and they're rolling over. And every day, they're doing 58 00:03:11,279 --> 00:03:13,979 something new for the first time. And it's very action 59 00:03:13,979 --> 00:03:17,849 oriented, because their communication is limited. A six 60 00:03:17,849 --> 00:03:20,699 and an eight year olds are coming to me with existential 61 00:03:20,699 --> 00:03:26,699 questions, right, we're getting into what they really enjoy. And 62 00:03:26,699 --> 00:03:30,449 they have the the capacity, the brain capacity to go, I don't 63 00:03:30,449 --> 00:03:33,299 really like that. But I like this. And here's why. And here's 64 00:03:33,299 --> 00:03:36,239 how I feel about things. And this is what I'm experiencing in 65 00:03:36,239 --> 00:03:39,449 the world. We can play board games together. And we can 66 00:03:39,449 --> 00:03:42,329 create things together. We're watching movies that I actually 67 00:03:42,329 --> 00:03:46,619 like together. And so it just gets more fun. Like I can 68 00:03:46,619 --> 00:03:50,129 imagine, traveling I used to be traveling was like oh my gosh, 69 00:03:50,129 --> 00:03:52,709 I've got to prepare to go somewhere. And now it's like I 70 00:03:52,709 --> 00:03:57,449 can't wait to experience things with my kids because they can 71 00:03:57,479 --> 00:04:01,499 reciprocate and experience back as opposed to when they're 72 00:04:01,499 --> 00:04:05,459 younger. It's so much more of the newness. And the newness 73 00:04:05,459 --> 00:04:08,009 comes with a bunch of unpredictability, right. So so 74 00:04:08,009 --> 00:04:09,899 the tips that I would say there's a couple things. So 75 00:04:09,899 --> 00:04:15,299 number one is, I constantly assess the things that I need to 76 00:04:15,299 --> 00:04:19,559 get done, versus the things that are frustrating to get done when 77 00:04:19,739 --> 00:04:22,529 when you have a child around or something happening around you. 78 00:04:22,529 --> 00:04:24,719 Because it's not always a kid. Sometimes it's you wake up and 79 00:04:24,719 --> 00:04:27,119 you just don't feel like it right. Like sometimes it's our 80 00:04:27,119 --> 00:04:30,119 own emotions, or our own whatever, or our in laws or 81 00:04:30,119 --> 00:04:33,359 whatever it is. And so number one is I noticed a lot of a lot 82 00:04:33,359 --> 00:04:36,419 of people will go, Oh, I need to get all of this work done. You 83 00:04:36,419 --> 00:04:38,939 know, so I break out my computer, but my child 84 00:04:38,939 --> 00:04:41,819 immediately sees that and wants to be all over my thing. All 85 00:04:41,819 --> 00:04:44,129 right. I didn't want to do something in the afternoon. So I 86 00:04:44,129 --> 00:04:47,249 waited, but it's right at that witching hour where my child is 87 00:04:47,249 --> 00:04:50,279 a complete jerk face, right? Because they're in the between 88 00:04:50,279 --> 00:04:53,999 being like hungry and tired and so they're just hangry and so 89 00:04:53,999 --> 00:04:57,989 what we do is like you stop being in this space before you 90 00:04:57,989 --> 00:05:01,649 had other responsibilities like chill And maybe mortgages and 91 00:05:01,649 --> 00:05:03,809 stuff like that when we're young. And it's like, well, I'll 92 00:05:03,809 --> 00:05:07,109 just stay up till 3am. And I'll just bang that thing out, well, 93 00:05:07,139 --> 00:05:10,229 maybe your kids up at 3am, because they didn't sleep, well, 94 00:05:10,259 --> 00:05:13,529 maybe, you know, your whole day kind of got thrown out of whack. 95 00:05:13,529 --> 00:05:17,399 So first assessing the things that you used to be able to just 96 00:05:17,399 --> 00:05:21,119 do whenever and recognize that some of those things can't be 97 00:05:21,119 --> 00:05:23,489 done when you have kids around, because either it takes too much 98 00:05:23,489 --> 00:05:26,849 mental capacity, or it is disruptive, because your kids 99 00:05:26,849 --> 00:05:29,939 want to interact, and it becomes frustrating. And start going, 100 00:05:29,939 --> 00:05:34,229 when can I know what those things are, and only do them 101 00:05:34,259 --> 00:05:36,749 when I know my child's down for a nap, because then we can 102 00:05:36,749 --> 00:05:41,609 prioritize? Not our time, but our actions within the time that 103 00:05:41,609 --> 00:05:44,909 we have. And I think that's one of the really important things 104 00:05:44,909 --> 00:05:47,939 because you can't just do anything, anytime when kids are 105 00:05:47,939 --> 00:05:50,429 out. So we generally break things up into three different 106 00:05:50,609 --> 00:05:53,069 categories, which is low mental requirement medium as 107 00:05:53,069 --> 00:05:55,859 requirement, large Metro, so large mental requirement would 108 00:05:55,859 --> 00:05:59,249 be, you know, like, I'm going to write a chapter in my book, I'm 109 00:05:59,249 --> 00:06:02,369 going to record a YouTube video, I'm going to one of those things 110 00:06:02,369 --> 00:06:04,979 that takes all of your cutting to do or all of your 111 00:06:04,979 --> 00:06:08,459 concentration. And the middle one might be reviewing something 112 00:06:08,459 --> 00:06:11,669 a team member, you know that you need to review or you know, 113 00:06:11,669 --> 00:06:14,039 going over an outlet, creating an outline of something it 114 00:06:14,039 --> 00:06:17,129 takes, you can have some distraction, and still be able 115 00:06:17,129 --> 00:06:19,229 to get done. And the other one is Oh, I just need to go online 116 00:06:19,229 --> 00:06:22,379 and engage with people in my community, right, you could have 117 00:06:22,469 --> 00:06:24,869 literally kids running around without, you know, naked 118 00:06:24,869 --> 00:06:28,469 everywhere, and you'd still be fine. And so when I get up in 119 00:06:28,469 --> 00:06:30,899 the morning, I look at my schedule, and I look at and now 120 00:06:30,899 --> 00:06:34,229 my kids go to school, so it's a little easier. But before I go, 121 00:06:34,229 --> 00:06:37,139 okay, and during the pandemic, it was, you know, who knew what 122 00:06:37,139 --> 00:06:39,119 was going to be going on. So their kids are out every all the 123 00:06:39,119 --> 00:06:41,969 time. And I would look and I'd go i'd fit things into those 124 00:06:41,969 --> 00:06:44,519 three buckets. And then I'd say for each of the things I have to 125 00:06:44,519 --> 00:06:46,829 get done today, could I get it done in 10 minutes, and if I 126 00:06:46,829 --> 00:06:50,669 couldn't, then I would break the tasks down into, okay, if I have 127 00:06:50,669 --> 00:06:53,879 to write something, I'm going to say that 110 minute task is 128 00:06:53,909 --> 00:06:56,759 outlining it. And the second 10 minute task is research for it. 129 00:06:56,759 --> 00:06:59,759 And the third, you know, and I break it out. So that as I went 130 00:06:59,759 --> 00:07:02,249 through the day, it's just like working out like I don't, I 131 00:07:02,249 --> 00:07:06,899 don't spend an hour working out. But I throughout the day, do 10 132 00:07:06,899 --> 00:07:10,049 pushups here and 10 push ups there and 20 squats while I'm 133 00:07:10,049 --> 00:07:12,629 making my coffee. And by the end of the day, I've done 100 of a 134 00:07:12,629 --> 00:07:16,109 lot of things. So you end up being productive in these in 135 00:07:16,109 --> 00:07:19,019 between moments, because you never know when your kid's gonna 136 00:07:19,019 --> 00:07:21,479 stay asleep, right? You never know when they're gonna have a 137 00:07:21,479 --> 00:07:24,539 great day. And that means that you don't want to work because 138 00:07:24,539 --> 00:07:26,459 you want to hang out with them, or they're gonna have a great 139 00:07:26,459 --> 00:07:28,799 day. And it means you get all this work done. Because they 140 00:07:28,799 --> 00:07:31,979 were, you know, golf playing on their own, like you just don't 141 00:07:31,979 --> 00:07:36,239 know. And so we have to plan for how much brainpower it takes and 142 00:07:36,239 --> 00:07:39,059 how much time it takes. So we can actually be super 143 00:07:39,059 --> 00:07:42,149 productive. And in between moments. I think that's that's 144 00:07:42,149 --> 00:07:43,709 the key. That's the advice I would give. 145 00:07:44,280 --> 00:07:46,800 Robert Plank: And it's very reassuring because especially 146 00:07:46,800 --> 00:07:50,370 the past, like year or so like I'm in so much has changed. This 147 00:07:50,370 --> 00:07:53,700 is this is my one and only kid, here's hoping I don't want to 148 00:07:53,700 --> 00:07:57,150 have any more. But still just just one has changed so much. 149 00:07:57,150 --> 00:08:00,660 And sometimes I I get a little bit introspective. And I think 150 00:08:00,660 --> 00:08:03,720 like, you know what happened to me like, Am I getting old? What 151 00:08:03,720 --> 00:08:06,570 Why can't I do the all nighters anymore? Why can't they sit down 152 00:08:06,570 --> 00:08:09,450 and just get three hours of work done. And so so this is like, 153 00:08:09,480 --> 00:08:12,900 you're speaking my language here that you know, a lot of it is is 154 00:08:12,900 --> 00:08:15,840 those 10 minute windows and a lot of it is, like you said 155 00:08:15,840 --> 00:08:19,770 instead of carving out time to get this huge, long project 156 00:08:19,770 --> 00:08:22,440 done. It's just there's 10 minutes here, there's 10 minutes 157 00:08:22,440 --> 00:08:25,590 there. And it seems and I'm still getting used to this, this 158 00:08:25,590 --> 00:08:29,250 new new lifestyle change. But it's like the, there's less 159 00:08:29,250 --> 00:08:33,240 extremes, right? It used to be just like, you know, wait until 160 00:08:33,240 --> 00:08:36,420 the last minute to get this huge project done. And then spend two 161 00:08:36,420 --> 00:08:39,600 days getting it done. And then the next three days be super 162 00:08:39,600 --> 00:08:42,240 tired. And now it seems like with like what you're saying of 163 00:08:42,360 --> 00:08:46,620 planning ahead and anticipating things and taking being able to 164 00:08:46,620 --> 00:08:50,070 just like jump in. If there's just that 10 minutes free. It's 165 00:08:50,070 --> 00:08:54,090 like it feels like there's more stability. And there's also 166 00:08:54,090 --> 00:08:57,960 seems like as a byproduct of that is just being like more 167 00:08:57,960 --> 00:09:02,610 responsible. Like even, which sounds kind of like silly. And 168 00:09:02,610 --> 00:09:05,190 again, I don't know if it's having the candor or being older 169 00:09:05,220 --> 00:09:08,520 or if the kid has like aged me quicker or something like that. 170 00:09:08,520 --> 00:09:11,400 But it used to be like if I had a lot of things on my calendar, 171 00:09:11,400 --> 00:09:15,210 like like meetings and even like being on a podcast with you so 172 00:09:15,210 --> 00:09:18,030 many times I'd say oh, you know, I have something else that's 173 00:09:18,030 --> 00:09:20,850 more important. I'll just play on that appointment or cancel 174 00:09:20,850 --> 00:09:24,510 that and and lately, especially these last even few months, I've 175 00:09:24,510 --> 00:09:27,600 been saying if I say I'm going to do something, if I have 176 00:09:27,600 --> 00:09:30,810 something on the calendar, I'll show up and there's even been a 177 00:09:30,810 --> 00:09:35,250 little bit of like, like he said that the kids not a not a like, 178 00:09:35,250 --> 00:09:37,680 you know, talking or I can't really communicate that well 179 00:09:37,680 --> 00:09:42,210 yet. But I it's what's begun to creep in is like the role model 180 00:09:42,210 --> 00:09:45,840 thing of saying like, well, I don't want to raise a kid that 181 00:09:45,840 --> 00:09:48,270 always flakes on his appointment. So why would I 182 00:09:48,270 --> 00:09:51,990 myself be this person who's flaky so it's, it's like there's 183 00:09:51,990 --> 00:09:55,890 been a lot of growing up really fast. And I think probably with 184 00:09:55,890 --> 00:09:58,500 you too. I imagine that like before you had kids you thought 185 00:09:58,590 --> 00:10:01,560 oh I'm gonna be exactly the same person and it's such a cliche, 186 00:10:01,560 --> 00:10:03,390 but like it changes just so much I think 187 00:10:03,660 --> 00:10:08,040 Unknown: it does well. And I, I have a theory, which is involves 188 00:10:08,040 --> 00:10:11,520 the hierarchy of needs, right? So when we're younger, our 189 00:10:11,520 --> 00:10:15,150 hierarchy of needs are different, right? They like and 190 00:10:15,150 --> 00:10:19,050 survival modes feels fun, like survival mode is this adventure 191 00:10:19,050 --> 00:10:21,960 like I've got $10 in my pocket, I'm gonna go stay in a hostel in 192 00:10:21,960 --> 00:10:25,410 this thing, or I'm gonna try out this everything seems exciting, 193 00:10:25,440 --> 00:10:28,500 right? And there's this excitement because the only 194 00:10:28,500 --> 00:10:32,220 person you have to protect is yourself. Right? And oftentimes, 195 00:10:32,220 --> 00:10:35,010 we are not mature enough to know what that just like your kid 196 00:10:35,010 --> 00:10:37,200 you're like, how are you just about to walk in front of this 197 00:10:37,200 --> 00:10:39,900 moving car? How do you not see that there's a moving car there. 198 00:10:39,900 --> 00:10:42,810 I've told you 1000 times, like how are you not scared of 199 00:10:42,810 --> 00:10:46,050 climbing that tree that I'm in my mind, I'm sure I'm going to 200 00:10:46,050 --> 00:10:48,450 be going to the hospital today. They don't we grow up and we 201 00:10:48,450 --> 00:10:51,660 just don't have we we are given this space to not have those 202 00:10:51,660 --> 00:10:54,540 fears, we can test things out and try things out. When it's 203 00:10:54,540 --> 00:10:57,480 just you that you're worried about, then all of those things 204 00:10:57,480 --> 00:11:00,990 seem fun. And so the adventure the staying up late, it all just 205 00:11:00,990 --> 00:11:06,270 seems like part of this survival that you're in. And once we have 206 00:11:06,270 --> 00:11:09,900 kids, the Hierarchy of Needs just completely changes, because 207 00:11:09,960 --> 00:11:12,870 it's our children that we're supposed to make sure survives, 208 00:11:13,020 --> 00:11:16,260 that they don't walk off that cliff, they don't go into the 209 00:11:16,260 --> 00:11:19,680 cave with the bear. And and what i think i think you hit the nail 210 00:11:19,680 --> 00:11:22,290 on the head is what we start to do is we start to realize, oh my 211 00:11:22,290 --> 00:11:25,530 gosh, if I don't get my stuff together, how am I supposed to 212 00:11:25,530 --> 00:11:28,740 make sure they survive? You know, if I'm not showing up to 213 00:11:28,740 --> 00:11:31,500 things if I'm not getting up on time, if and and and so you 214 00:11:31,500 --> 00:11:34,170 start Okay, I need to, I need to figure out how to manage this 215 00:11:34,170 --> 00:11:37,050 better and your kids make you feel like there's so much much 216 00:11:37,050 --> 00:11:39,720 disruption and so lack of control because you have the 217 00:11:39,720 --> 00:11:42,510 second you start feeling like you know what's happening, 218 00:11:42,540 --> 00:11:46,500 there's a growth spurt of some kind and the chaos happens 219 00:11:46,500 --> 00:11:49,650 again, like just just wait, because you'll have two naps now 220 00:11:49,650 --> 00:11:53,100 just wait to get into one nap. And then us moms joke about 221 00:11:53,100 --> 00:11:55,830 that, when that one nap goes away and your kid starts taking 222 00:11:55,830 --> 00:11:59,040 a nap. And you're like, what am I gonna do with myself, you 223 00:11:59,040 --> 00:12:01,770 know, and so we have, we have this feeling and then you start 224 00:12:01,770 --> 00:12:04,980 to protect your time fiercely because you have so little of it 225 00:12:04,980 --> 00:12:08,670 to yourself. so little of your own space that you start to 226 00:12:08,850 --> 00:12:12,750 relish in routines, you start to relish in these rhythms that you 227 00:12:12,750 --> 00:12:16,260 get, and you start to really protect them. Because you're 10 228 00:12:16,260 --> 00:12:19,830 minutes in the bathroom is the only time you have when somebody 229 00:12:19,830 --> 00:12:24,480 doesn't need you. And there's this glorious burden of being 230 00:12:24,480 --> 00:12:28,500 needed and loved so much by another human being. I mean, it 231 00:12:28,500 --> 00:12:31,380 fills your heart until it wants to explode. And then it's also 232 00:12:31,380 --> 00:12:35,700 so insanely frustrating. And those two things but up against 233 00:12:35,700 --> 00:12:40,230 each other on a daily basis. And I think we try to find we feel 234 00:12:40,230 --> 00:12:42,150 like it's that we're growing up. But I think it's that we're 235 00:12:42,150 --> 00:12:46,080 trying to find some kind of tethering back to Earth to make 236 00:12:46,080 --> 00:12:49,800 it feel like we have control over something, when being a 237 00:12:49,800 --> 00:12:54,030 parent is just a whole lot of unpredictable illness. 238 00:12:55,050 --> 00:12:57,270 Robert Plank: Well, I think that relish in your routine needs to 239 00:12:57,270 --> 00:12:59,640 be assigned or put up on the wall somewhere or something like 240 00:12:59,640 --> 00:13:02,430 that, because that's that, that hits the nail on the head for me 241 00:13:02,430 --> 00:13:06,270 and the wife is has been stressing out a lot more than me 242 00:13:06,270 --> 00:13:09,480 with the napping we are down to one nap a day. But some days, 243 00:13:09,480 --> 00:13:12,030 there's there's none. And it really stresses her out. And 244 00:13:12,030 --> 00:13:15,630 even like, like he said, like sometimes you see, you see this 245 00:13:15,630 --> 00:13:18,030 happening in the kid and you say well, then then that kind of 246 00:13:18,030 --> 00:13:21,720 reflects back on to me. And like seeing seeing the wife get like 247 00:13:21,720 --> 00:13:24,690 super stressed out about the smallest of things makes me It 248 00:13:24,690 --> 00:13:27,660 puts things into perspective for me, because you know, of course, 249 00:13:27,660 --> 00:13:29,700 I'm the dad. So I'm not gonna I'm not gonna get as stressed 250 00:13:29,700 --> 00:13:33,270 out as the mom is. But it just, I don't know, for some reason 251 00:13:33,270 --> 00:13:36,600 seeing seeing her and I jump in and do absolutely everything I 252 00:13:36,600 --> 00:13:40,020 can. But sometimes she just gets so stressed out. And it makes me 253 00:13:40,080 --> 00:13:43,080 somehow less stressed for some reason, just seeing her like, 254 00:13:43,110 --> 00:13:46,020 get really freaked out over the smallest things. And I think 255 00:13:46,020 --> 00:13:50,640 like, Okay, well then I can like consciously make myself not as 256 00:13:50,640 --> 00:13:53,160 stressed out. And so there's a lot to think about there, 257 00:13:53,220 --> 00:13:56,940 especially about like the time management aspect of things. But 258 00:13:57,000 --> 00:13:59,070 I'm really curious. And I want to make sure that we have time 259 00:13:59,070 --> 00:14:02,490 to talk about you and your business and the you know what 260 00:14:02,490 --> 00:14:05,280 you do to make money because it's easy to say have a schedule 261 00:14:05,280 --> 00:14:07,890 and drop the kids off. But at some point, we have to pay the 262 00:14:07,890 --> 00:14:11,130 bills. So what is your business about and what has you excited 263 00:14:11,130 --> 00:14:11,850 about it lately? 264 00:14:12,240 --> 00:14:15,180 Unknown: Yeah, yeah. So and honestly, the funny part is, is 265 00:14:15,180 --> 00:14:19,890 I'm a marketer, you know, content strategy, messaging, 266 00:14:19,890 --> 00:14:24,000 positioning, that's my, my been my area of expertise for 1015 267 00:14:24,000 --> 00:14:29,250 years. And because I had kids and I felt this disruption, I'm 268 00:14:29,250 --> 00:14:33,030 the I'm a driven human being who likes to get things done. So 269 00:14:33,030 --> 00:14:36,210 throw kids in the mix, and I am driven to be a good parent, 270 00:14:36,210 --> 00:14:39,450 which means I want to read and understand I want to figure out 271 00:14:39,450 --> 00:14:42,210 how to do the things that are going to make my kids the kind 272 00:14:42,210 --> 00:14:46,050 of adults that I want to come home for Christmas, right? Like 273 00:14:46,050 --> 00:14:48,660 that I actually wanna hang out with so I want to do that well 274 00:14:48,660 --> 00:14:50,550 and then I have my business I want to run and there's all 275 00:14:50,550 --> 00:14:52,950 these things and then like you said, I used to stay up till two 276 00:14:52,950 --> 00:14:54,660 or three in the morning when something needed to get done. 277 00:14:54,660 --> 00:14:57,780 And now it's 11 o'clock and I can barely keep my eyes open. 278 00:14:58,170 --> 00:15:01,770 And and and it just, it's starts to weigh on you. So I ended up 279 00:15:01,770 --> 00:15:05,970 writing writing a book back in 2015 called boss mom. And it was 280 00:15:05,970 --> 00:15:08,490 the ultimate guide to raising your business and nurturing your 281 00:15:08,490 --> 00:15:11,460 family like a pro. We're actually working on a revised 282 00:15:11,460 --> 00:15:15,750 version of version of a right now. And and I wrote it because 283 00:15:15,780 --> 00:15:19,350 I felt this need to say, look, we can do both, there is a way 284 00:15:19,350 --> 00:15:21,960 to not feel guilty about it. So it's, it's funny that my 285 00:15:21,960 --> 00:15:25,440 positioning ended up niching me like into this space about 286 00:15:25,440 --> 00:15:28,530 parents, I end up talking a lot about parenting. You know, but I 287 00:15:28,530 --> 00:15:31,200 tell I tell everybody like I don't have a parenting 288 00:15:31,230 --> 00:15:35,700 psychology degree. I just like the those that what was it the I 289 00:15:35,700 --> 00:15:38,190 used to say, right, I don't have this, but I stayed at a Hilton 290 00:15:38,190 --> 00:15:41,520 last night, you know, commercial used to have it's like, a 291 00:15:41,520 --> 00:15:44,190 holiday and but I have a lot of friends that are psychologists 292 00:15:44,190 --> 00:15:46,740 and psychiatrists. So I've looked, I have a lot of people 293 00:15:46,740 --> 00:15:49,530 that pay me to learn about their businesses, which is amazing. 294 00:15:50,160 --> 00:15:54,450 But so we wrote boss, Mom, or I wrote boss, Mom, we started the 295 00:15:54,450 --> 00:15:57,300 basketball community, we just hit I think 62,000 in the 296 00:15:57,300 --> 00:16:00,630 Facebook group that we we get about 200 people a day joining, 297 00:16:01,380 --> 00:16:06,960 we just re launched our local meetups. But we have them in 50 298 00:16:06,960 --> 00:16:10,530 different cities, United States and abroad. And that is 299 00:16:10,530 --> 00:16:14,040 continuing to grow every day. And so all of that community 300 00:16:14,040 --> 00:16:16,440 comes in and then our nurture to convert society. I've done many 301 00:16:16,440 --> 00:16:18,750 things over the last six years in turn, you know, group 302 00:16:18,750 --> 00:16:22,170 coaching programs, we've had large retreat events and things 303 00:16:22,170 --> 00:16:24,600 like that. But we've narrowed it down to a nurture convert 304 00:16:24,600 --> 00:16:30,960 society, which is a business growth, membership for mom 305 00:16:30,990 --> 00:16:34,200 entrepreneurs specifically built to show them how to build 306 00:16:34,230 --> 00:16:38,550 evergreen systems. We I'm an anti launch person, the second 307 00:16:38,580 --> 00:16:41,310 you're going to do something live and you're a mom, a kid 308 00:16:41,310 --> 00:16:44,100 gets sick, or something's that like the universe knows, and it 309 00:16:44,160 --> 00:16:47,910 just messes everything up. And so we show them how to build an 310 00:16:47,910 --> 00:16:51,990 evergreen system systems that have you know, funnels and have 311 00:16:51,990 --> 00:16:55,260 built in a salesperson into your email system so that they can 312 00:16:55,380 --> 00:16:58,650 actually have freed up time, instead of growing your business 313 00:16:58,650 --> 00:17:03,240 adding more time. And that is our core product, we don't sell 314 00:17:03,240 --> 00:17:07,560 anything else, we have a few little one offs that we funnel 315 00:17:07,560 --> 00:17:11,520 in. But for the most part, we put everybody into that system. 316 00:17:11,520 --> 00:17:14,640 And then the revenue comes in from monthly members from annual 317 00:17:14,640 --> 00:17:19,350 past members and from Lifetime members. And it's our goal, we 318 00:17:19,350 --> 00:17:22,320 treat it like software is to templatized it as much as 319 00:17:22,320 --> 00:17:26,760 humanly possible. So that everybody's life is easier. My 320 00:17:26,760 --> 00:17:29,610 goal is to make mom's lives easier, because most people 321 00:17:29,610 --> 00:17:32,190 aren't an expert in marketing. Most people are an expert in 322 00:17:32,190 --> 00:17:34,920 something. And they feel like they have to understand 323 00:17:34,920 --> 00:17:38,190 marketing in order to make money. And I want to take that 324 00:17:38,190 --> 00:17:40,440 out so that the women that I deal with that help you have a 325 00:17:40,440 --> 00:17:43,410 better relationship with your child, you know, that help you 326 00:17:43,410 --> 00:17:46,830 get past codependency that help you get past a divorce. Or 327 00:17:46,980 --> 00:17:49,620 there's one of the women in our community that helps women who 328 00:17:49,650 --> 00:17:52,950 are caregivers of their spouse, when their spouses are set. Like 329 00:17:52,950 --> 00:17:56,010 there's so many amazing things that these women and men are 330 00:17:56,010 --> 00:17:59,940 doing. And they don't they need to be able to do the marketing 331 00:17:59,940 --> 00:18:02,610 without thinking. And so that's what we've created. And we have 332 00:18:02,610 --> 00:18:06,390 so much more planned over the next five years. But that's what 333 00:18:06,390 --> 00:18:09,090 we've built our revenue on and it works pretty well. 334 00:18:10,170 --> 00:18:12,330 Robert Plank: Well, that sounds exciting. And there's I mean, as 335 00:18:12,330 --> 00:18:14,970 usual, with these answers you're giving there's so much to take 336 00:18:14,970 --> 00:18:19,320 in and I'm like okay, what are the 2020 little sub sub answers 337 00:18:19,320 --> 00:18:21,780 that you gave me? Do we dive into what's great, it gives me 338 00:18:21,780 --> 00:18:26,430 choices. But uh, but I really like how it seems like you said 339 00:18:26,430 --> 00:18:28,770 you're like a positioning branding person, it seems like 340 00:18:28,770 --> 00:18:31,800 you you you live what you teach you put a lot of your, your 341 00:18:31,800 --> 00:18:34,590 personality in your business, you have fun with what you're 342 00:18:34,590 --> 00:18:38,280 doing, which I imagine is inspiring for these other moms 343 00:18:38,280 --> 00:18:40,620 who join your group. And they say, well, cool, she's, she's 344 00:18:40,620 --> 00:18:43,710 done it, I can do it as well. And also what I liked about the 345 00:18:43,710 --> 00:18:46,890 way that you've set this up here is if you always hear about, 346 00:18:47,010 --> 00:18:49,350 like kind of like drawing a fence around what you do and 347 00:18:49,350 --> 00:18:52,110 saying we don't do this, we don't do that. And so that 348 00:18:52,110 --> 00:18:54,690 that's kind of just interesting to think about how you say you 349 00:18:54,690 --> 00:18:56,910 know, we don't we don't do launches, we don't like build up 350 00:18:56,910 --> 00:19:00,570 to this big huge with this one day or this one moment because 351 00:19:00,630 --> 00:19:03,750 as a as a mom or as a parent like that, that won't work 352 00:19:03,750 --> 00:19:06,300 there'll be something else that gets thrown in the mix. And so 353 00:19:06,300 --> 00:19:09,180 you say okay, we've got so many things happening and we're so 354 00:19:09,180 --> 00:19:12,720 organized and we have all these things planned that you have 200 355 00:19:12,720 --> 00:19:16,230 people flowing into the Facebook group every day so that way it's 356 00:19:16,230 --> 00:19:19,410 just these the trains are running on time so that's 357 00:19:19,410 --> 00:19:22,830 reassuring and a lot to think about and you you listed off how 358 00:19:22,890 --> 00:19:25,830 there are these different people in your group right there's like 359 00:19:25,830 --> 00:19:29,010 the caregiver person codependency person divorce 360 00:19:29,010 --> 00:19:34,260 person so so out of those is there one specific person and 361 00:19:34,260 --> 00:19:37,530 story that you feel like sharing with us today one person where 362 00:19:37,590 --> 00:19:40,140 there was like some kind of transformation that happened 363 00:19:40,140 --> 00:19:43,260 where they they came to you and they joined your group and 364 00:19:43,260 --> 00:19:46,230 things just were not great? And they applied what they applied 365 00:19:46,230 --> 00:19:49,170 your secret sauce and then everything was fantastic moving 366 00:19:49,170 --> 00:19:50,670 forward, anything like that come to mind. 367 00:19:51,450 --> 00:19:54,000 Unknown: Yeah, go My gosh, we have them all day long, which I 368 00:19:54,000 --> 00:19:58,590 absolutely love. But yeah, one one is a wonderful one Melissa 369 00:19:58,590 --> 00:20:03,810 and she actually helps Women who take care of foster children and 370 00:20:03,810 --> 00:20:09,030 adopt. And so it she goes in and she helps them understand how to 371 00:20:09,030 --> 00:20:11,550 deal with foster children, and then how to go through the 372 00:20:11,550 --> 00:20:14,580 process of adoption through there. So there's this really 373 00:20:14,580 --> 00:20:19,290 beautiful Miss and necessity as somebody who loves the idea. And 374 00:20:19,290 --> 00:20:21,510 I don't believe I could, I'm like you like two kids is more 375 00:20:21,510 --> 00:20:25,350 than I could possibly handle. I don't think I can ever have 376 00:20:25,350 --> 00:20:27,930 foster children. That's just something that I'm not, I think, 377 00:20:27,960 --> 00:20:31,050 like emotionally capable of doing. But the fact that I get 378 00:20:31,050 --> 00:20:34,650 to facilitate helping somebody do their job better. So she 379 00:20:34,650 --> 00:20:37,320 started implementing our system. So most of her time was being 380 00:20:37,320 --> 00:20:41,730 spent before she came to us and join the society, selling right 381 00:20:41,730 --> 00:20:44,670 most of her time, instead of helping, most of her time was 382 00:20:44,670 --> 00:20:48,240 spent selling. So it was trying to find the right people trying 383 00:20:48,240 --> 00:20:50,220 to go out there. So she started doing our system. And we have a 384 00:20:50,220 --> 00:20:52,410 system of the way we help you build buzz through good 385 00:20:52,410 --> 00:20:58,500 questions. So we show you how to, in and sort of pull your 386 00:20:58,500 --> 00:21:02,760 ideal client out of social media, by asking really good 387 00:21:02,760 --> 00:21:04,890 questions, I have a journalism background. So we show you how 388 00:21:04,890 --> 00:21:07,140 to do that. And then we show you how to get them into your 389 00:21:07,140 --> 00:21:09,660 system, we show you how to build community, if that makes sense 390 00:21:09,660 --> 00:21:12,240 for your industry. And then we show you how to build the back 391 00:21:12,240 --> 00:21:14,730 end, we call them the night the 90 day nurture system, we use 392 00:21:14,730 --> 00:21:18,030 something called permission sandwiches, to nurture them into 393 00:21:18,030 --> 00:21:22,050 a sale in a way that isn't you know, the email them every day, 394 00:21:22,260 --> 00:21:24,300 tell them there's you know, there's always this that like, 395 00:21:24,330 --> 00:21:26,550 like doing a lot of pushiness, which women have a hard time 396 00:21:26,550 --> 00:21:30,270 with anyway. So she just posted in the group, I want to say 397 00:21:30,270 --> 00:21:34,890 maybe a month ago and just said she had a first 10k a month not 398 00:21:34,890 --> 00:21:38,730 working any more time. In fact, she works less time and and she 399 00:21:39,150 --> 00:21:42,840 gets to actually help more do more of what she loves. Because 400 00:21:42,840 --> 00:21:45,570 the system does the the nurturing of the selling for 401 00:21:45,570 --> 00:21:49,230 her. So her only job is to market research and connect with 402 00:21:49,230 --> 00:21:54,600 her audience and go out and and, and build buzz, and then to 403 00:21:54,630 --> 00:21:58,710 deliver. And so we take all the middle part out of the becoming 404 00:21:58,710 --> 00:22:02,220 note known. And then the serving your clients and all the middle 405 00:22:02,220 --> 00:22:04,350 part of figuring out how to get them to actually buy from you. 406 00:22:04,350 --> 00:22:08,310 We take all of that out and simplify it so that she gets to 407 00:22:08,400 --> 00:22:11,220 engage in a way that's fulfilling, and then deliver in 408 00:22:11,220 --> 00:22:14,640 a way that's fulfilling and the rest, we help her automate. And 409 00:22:14,970 --> 00:22:17,730 in a way that still feels really authentic to her. And yeah, so 410 00:22:17,730 --> 00:22:22,650 that's just one example of, of a lot of what we've tried to work 411 00:22:22,650 --> 00:22:24,300 for, for the members we have. 412 00:22:25,200 --> 00:22:27,810 Robert Plank: Well, sounds super cool. And you you tapped into 413 00:22:27,810 --> 00:22:30,630 something that it's been I don't know, it's been frustrating for 414 00:22:30,630 --> 00:22:35,880 me, the last so many years of it seems like the again, it's it's 415 00:22:35,880 --> 00:22:39,510 another cliche here, it seems like the the men market one way, 416 00:22:39,630 --> 00:22:42,270 and the women market some other way. And it's like the men are 417 00:22:42,270 --> 00:22:45,900 super like bros and pushy, at least a lot of the ones I come 418 00:22:45,900 --> 00:22:49,260 across. And then the women are like not pushy enough. And like 419 00:22:49,260 --> 00:22:52,020 they don't have a plan, they don't have a system like you 420 00:22:52,020 --> 00:22:54,840 share. So I think this is really needed to kind of meet in the 421 00:22:54,840 --> 00:22:57,540 middle somewhere of like you said, Where, especially if 422 00:22:57,540 --> 00:23:00,180 you're if you're a woman trying to sell and selling the woman, 423 00:23:00,210 --> 00:23:02,550 sometimes that just psychologically it just doesn't 424 00:23:02,550 --> 00:23:06,060 hit right. And then if you go and try to apply, like all the 425 00:23:06,090 --> 00:23:08,370 all the systems and all these funnels and all this stuff with 426 00:23:08,370 --> 00:23:11,160 the conversion rate email three times a day, it's like that's 427 00:23:11,160 --> 00:23:14,370 not a solution either. So it seems like this is kind of, in 428 00:23:14,370 --> 00:23:17,790 some ways, kind of like merging the two worlds and figuring out 429 00:23:17,790 --> 00:23:21,060 what works on what doesn't. And so that's it's cool to think 430 00:23:21,060 --> 00:23:24,690 about in order to get us to where we need to go. And so as 431 00:23:24,690 --> 00:23:28,800 we are kind of approaching more of the tail end of our 432 00:23:28,800 --> 00:23:33,420 conversation here, do you see a number one mistake in your 433 00:23:33,420 --> 00:23:36,210 industry and all these people that you're dealing with, like a 434 00:23:36,210 --> 00:23:38,880 number one mistake that's so easily fixed that if people 435 00:23:38,880 --> 00:23:42,150 could just get out of their own way and not do this one thing, 436 00:23:42,210 --> 00:23:44,400 everything would be better. I know we already talked about 437 00:23:44,400 --> 00:23:47,700 things like like systems and and trying to not focus so much on 438 00:23:47,700 --> 00:23:50,010 selling. But this is just like a number one mistake that just 439 00:23:50,010 --> 00:23:50,850 drives you crazy. 440 00:23:51,540 --> 00:23:54,120 Unknown: I never went home this is I actually have a training. 441 00:23:54,270 --> 00:23:58,260 This is called the seven mistakes by smile make that ends 442 00:23:58,260 --> 00:24:00,480 up draining their time, their energy and their money. So I've 443 00:24:00,480 --> 00:24:06,240 got I've got seven, but I will pick one for you. I think one of 444 00:24:06,240 --> 00:24:10,230 the this is me. I think one of the biggest mistakes that people 445 00:24:10,230 --> 00:24:13,290 make, it's very frustrating and social media makes everybody 446 00:24:13,290 --> 00:24:17,940 feel like they need to do this is they confuse the market by 447 00:24:17,940 --> 00:24:20,640 putting content out for the sake of content. So what everybody 448 00:24:20,640 --> 00:24:24,600 tells you is consistency is key. But consistently putting out 449 00:24:24,600 --> 00:24:29,430 confusing information. It just ruins the ability for you to 450 00:24:29,430 --> 00:24:32,130 make sales. So what they do is they go oh, well, I put on an 451 00:24:32,130 --> 00:24:34,680 outfit this morning. So I'm going to go on social media and 452 00:24:34,680 --> 00:24:36,930 I'm going to show everybody my outfit, but what they're they're 453 00:24:36,930 --> 00:24:39,690 not teaching you how to wear clothes. They're not doing any 454 00:24:39,690 --> 00:24:42,270 of those things they want to, you know, design your website. 455 00:24:42,540 --> 00:24:45,480 And then they go on and they're like, Well, let me let me show 456 00:24:45,480 --> 00:24:48,930 you share this article that my competitor did. And let me do 457 00:24:48,930 --> 00:24:52,650 all these things. And so we go out and we are told to be 458 00:24:52,650 --> 00:24:56,880 consistent and so we are consistently murky and what we 459 00:24:56,880 --> 00:25:00,000 try the amount of times I've interacted with somebody and I 460 00:25:00,000 --> 00:25:03,060 cannot for the life of me figure out what they sell or what they 461 00:25:03,060 --> 00:25:06,810 do. And so that becomes a problem. And so the the, the 462 00:25:06,810 --> 00:25:11,340 solution to that is repetition. I want consistency of messaging, 463 00:25:11,370 --> 00:25:14,730 not consistency of content. And I think that's really important 464 00:25:14,730 --> 00:25:17,370 because you I know people that have put out a blog every single 465 00:25:17,370 --> 00:25:20,100 week for the last six years and make no money. I know people 466 00:25:20,100 --> 00:25:22,590 that have been on Instagram, they've even built a following. 467 00:25:22,590 --> 00:25:25,140 And they're consistently on stories and they make no money, 468 00:25:25,410 --> 00:25:28,530 right? consistency of content doesn't mean anything unless you 469 00:25:28,530 --> 00:25:31,560 have consistency of messaging. And so I tell people stop 470 00:25:31,560 --> 00:25:33,840 quoting other people and start becoming quotable. The 471 00:25:33,840 --> 00:25:36,720 progression is you are seen, which means you're out there, 472 00:25:36,720 --> 00:25:38,970 and people will forget you just as quickly as they saw you, 473 00:25:38,970 --> 00:25:41,580 you're noticed, which means they recognize you. So you're at 474 00:25:41,580 --> 00:25:44,640 least being out there enough and consistent enough for them to 475 00:25:44,700 --> 00:25:47,160 recognize who you are and what you stand for. And then being 476 00:25:47,160 --> 00:25:50,610 known is where they actually tell people about you. And they 477 00:25:50,610 --> 00:25:52,980 have your products on their bucket list. And they're in your 478 00:25:52,980 --> 00:25:56,190 email and they're constantly saying, Oh, that's Adana ism, or 479 00:25:56,190 --> 00:25:58,950 Yes, that's that's what boss mom stands for. And so that 480 00:25:58,950 --> 00:26:02,880 consistency of messaging is key, stop just posting stuff, stop 481 00:26:03,090 --> 00:26:05,940 being consistent in the content that you create in a way that 482 00:26:05,940 --> 00:26:08,820 you're constantly trying to figure out new ways and new 483 00:26:08,820 --> 00:26:11,820 things to talk about. And so then you just start getting 484 00:26:11,820 --> 00:26:16,140 farther and farther away from the key concepts and opinions 485 00:26:16,140 --> 00:26:18,540 and products that you are trying problems that you're trying to 486 00:26:18,540 --> 00:26:21,930 solve, and start being consistent, just staying. And I 487 00:26:21,930 --> 00:26:24,540 would rather you have five pieces of content, you talk 488 00:26:24,540 --> 00:26:27,360 about all the time, that consistently making something 489 00:26:27,360 --> 00:26:29,940 new all the time, and the people that you see doing it 490 00:26:29,940 --> 00:26:31,890 consistently and making money, it's because they built the 491 00:26:31,890 --> 00:26:35,610 backend systems first. So it's stop putting people and be 492 00:26:35,610 --> 00:26:38,970 quotable to fix that problem. And the other one is, let me see 493 00:26:38,970 --> 00:26:43,920 if I can say this, right is stop saying different things to the 494 00:26:43,920 --> 00:26:47,040 same people and start saying the same thing to different people. 495 00:26:48,060 --> 00:26:51,060 Robert Plank: And that sounds like that a lot. That's huge. 496 00:26:51,060 --> 00:26:53,910 And, and you're I mean, you're you're making me noticed so many 497 00:26:53,910 --> 00:26:57,030 different things. Like I used to know a guy way before there was 498 00:26:57,030 --> 00:27:00,330 even social media, who would just do what I when article, 499 00:27:00,330 --> 00:27:02,610 marketing was a thing. And he'd write three articles a day, and 500 00:27:02,610 --> 00:27:05,850 he was so proud of it. But then after a few months, he was 501 00:27:05,850 --> 00:27:10,110 talking about taking a walk and and seeing plants off the 502 00:27:10,140 --> 00:27:12,990 sidewalk. And I'm like, What are you talking about? You keep on 503 00:27:13,020 --> 00:27:15,990 you're going so far off the beaten path. And you're so 504 00:27:15,990 --> 00:27:20,010 right, that it's it's there's that kind of natural tendency 505 00:27:20,010 --> 00:27:23,460 to, I don't know, I don't know if it's being being lazy or shy 506 00:27:23,460 --> 00:27:26,910 or sluggish, or just kind of hiding in your little tiny hidey 507 00:27:26,910 --> 00:27:30,780 hole, and just talking the same people and then saying different 508 00:27:30,780 --> 00:27:34,860 things, as opposed to having the same messaging or consistent 509 00:27:34,860 --> 00:27:38,910 messaging to this wider group of people, which may be is a little 510 00:27:38,910 --> 00:27:41,760 bit scary, a little bit getting outside of our comfort zone. But 511 00:27:41,790 --> 00:27:44,010 But otherwise, what the heck are you doing right? Otherwise, 512 00:27:44,010 --> 00:27:47,280 you're not really marketing, if you're, if you're just being 513 00:27:47,280 --> 00:27:49,920 content with just that same little group of people all the 514 00:27:49,920 --> 00:27:53,190 time. So this, this is this is deep, this is powerful. These 515 00:27:53,190 --> 00:27:56,400 are things we all need to be thinking about. And applying 516 00:27:56,400 --> 00:27:59,490 because it kind of a common theme in our conversation here, 517 00:27:59,490 --> 00:28:03,540 it seems like is that we can't get more time. And we might even 518 00:28:03,540 --> 00:28:05,730 have less time that we had before. And it seems like with 519 00:28:05,730 --> 00:28:08,820 your success stories here, people have been getting more 520 00:28:08,820 --> 00:28:11,280 success and putting in less time. So it's not a matter of 521 00:28:11,310 --> 00:28:15,210 more time or trying harder. It's just being smarter with our work 522 00:28:15,210 --> 00:28:18,210 and kind of having a better strategy. And you know, having 523 00:28:18,210 --> 00:28:20,820 better focus and having the focus in on instead of being 524 00:28:20,820 --> 00:28:24,540 over here have to be over there. And so what we need people like 525 00:28:24,540 --> 00:28:27,180 you, we need people like your community. So can you tell us 526 00:28:27,180 --> 00:28:30,630 about it? Can you tell us if people are dazzled and amazed by 527 00:28:30,630 --> 00:28:33,150 our conversation today? What's the next step here? Where do we 528 00:28:33,150 --> 00:28:33,600 go? 529 00:28:33,840 --> 00:28:35,580 Unknown: Yeah, yeah, absolutely. And before I tell you that, by 530 00:28:35,580 --> 00:28:38,310 the way, you reminded me, I was just finishing up reading, I 531 00:28:38,310 --> 00:28:41,040 think it's Greg McGowan. He wrote essential ism. And he just 532 00:28:41,040 --> 00:28:45,240 came out with effortless. And he talks about, like, residual 533 00:28:45,240 --> 00:28:48,180 results. And that's what we're talking about is the idea that 534 00:28:48,180 --> 00:28:51,060 that that parenting is hard. Business is hard, but hard isn't 535 00:28:51,060 --> 00:28:54,690 bad, right. And if we let if we understand how to leverage what 536 00:28:54,690 --> 00:28:57,990 we're doing, then we can get residual results, which means we 537 00:28:57,990 --> 00:29:00,300 keep getting results without putting in more effort. That's 538 00:29:00,300 --> 00:29:02,790 what scaling is scaling. You can't say your business is 539 00:29:02,790 --> 00:29:06,330 scaling. Unless you are you don't have to do as much in 540 00:29:06,330 --> 00:29:09,780 order to grow bigger like that. Otherwise, you're just growing, 541 00:29:09,780 --> 00:29:11,670 growing and scaling are two different things. So you want to 542 00:29:11,670 --> 00:29:16,080 be able to scale which means you can get larger with a with a 543 00:29:16,590 --> 00:29:21,270 very measurable increment of effort along along the way. So 544 00:29:21,300 --> 00:29:25,320 you can find us though at boss stash mom calm, and that leads 545 00:29:25,320 --> 00:29:27,720 you to our Facebook community. It leads you to the boss mom 546 00:29:27,720 --> 00:29:30,360 podcast, we're just about to hit our fifth 100 episodes. So a lot 547 00:29:30,360 --> 00:29:34,200 of episodes. We've got I've got three books. So it'll show you 548 00:29:34,200 --> 00:29:36,330 where our Bossman book is my last book, climb your own 549 00:29:36,330 --> 00:29:38,910 ladder, which shows you the stages of how you're growing 550 00:29:38,910 --> 00:29:41,220 your business so that in the beginning you don't beat 551 00:29:41,220 --> 00:29:44,700 yourself up about not being the CEO of your own business when 552 00:29:44,700 --> 00:29:48,330 you're really the intern because you're starting out and it shows 553 00:29:48,330 --> 00:29:52,320 you our meetups which we've just relaunched and all of that fun 554 00:29:52,320 --> 00:29:55,530 stuff as well as a lot of resources our you know trainings 555 00:29:55,560 --> 00:29:58,230 on we have a training on how to structure your time. We have a 556 00:29:58,230 --> 00:30:01,530 training on the seven mistakes And yeah and it's a really 557 00:30:01,530 --> 00:30:04,890 vibrant community we have a lot of women where their entire 558 00:30:05,130 --> 00:30:08,490 business base and client base they get from the boss mom 559 00:30:08,490 --> 00:30:09,840 community which is pretty awesome. 560 00:30:10,620 --> 00:30:12,750 Robert Plank: Fantastic. Well sounds like a place we all need 561 00:30:12,750 --> 00:30:15,630 to go sooner rather than later right now it's still fresh on my 562 00:30:15,630 --> 00:30:18,300 mind Don't even wait 30 seconds to go there go there right 563 00:30:18,300 --> 00:30:22,080 number four, this podcast is over, Boss dash, mom calm. And 564 00:30:22,080 --> 00:30:24,840 as we finally wrap up, wind down here. Danna, do you have any 565 00:30:24,840 --> 00:30:28,290 final words of advice? Any anything just to leave us with 566 00:30:28,290 --> 00:30:29,640 to wrap up this conversation? 567 00:30:30,180 --> 00:30:32,310 Unknown: Yeah, I was watching. This is totally random. But I 568 00:30:32,310 --> 00:30:35,520 was watching a something that came up on Facebook video about 569 00:30:35,520 --> 00:30:40,590 somebody that lost 200 pounds. And they they made the statement 570 00:30:40,590 --> 00:30:43,710 that they said, and I actually put it on my phone. So I would 571 00:30:43,710 --> 00:30:45,930 see it every morning. But it says discipline is more 572 00:30:45,930 --> 00:30:49,050 important than motivation. I think right now everybody goes 573 00:30:49,050 --> 00:30:51,240 find something you're passionate about. You have to love 574 00:30:51,240 --> 00:30:55,530 everything. But ultimately work doing good work, right? Like 575 00:30:55,530 --> 00:30:59,100 doing the work to raise a kid and not giving up doing the work 576 00:30:59,100 --> 00:31:01,590 to raise a business and not giving up and having the 577 00:31:01,590 --> 00:31:06,030 discipline to continue even when you're not motivated actually 578 00:31:06,030 --> 00:31:09,630 creates results that motivates you. So stop putting the cart 579 00:31:09,630 --> 00:31:12,240 before the horse and feeling that you have to be motivated in 580 00:31:12,240 --> 00:31:14,700 order to take action and recognize that action creates 581 00:31:14,700 --> 00:31:18,420 motivation. And you will succeed because everybody else is 582 00:31:18,420 --> 00:31:21,450 waiting to be motivated to do something and you are going to 583 00:31:21,450 --> 00:31:22,560 be lightyears ahead. 584 00:31:23,550 --> 00:31:26,100 Robert Plank: Fantastic. I love it. Let's Let's all think about 585 00:31:26,100 --> 00:31:30,510 that as we go to boss dash mom calm then ml staff glad to see a 586 00:31:30,600 --> 00:31:32,190 bus dash mom calm