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Unknown: marketer of the Day
episode 18 dive into marketing

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fundamentals and create the
right plan to make your business

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fun and easy with Tim
Fitzpatrick.

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Robert Plank: Welcome back to
the podcast. We're here with Tim

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Fitzpatrick from reality
marketing.com. And if you are

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battling information overload
when it comes to marketing, then

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you are in the right place
listening to this podcast. If

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you tried every marketing
tactic, if you're making common

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avoidable mistakes, if you
wasted the money on your

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marketing, then you're in luck
because you're exactly where you

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should be. Tim is an
entrepreneur. He's a business

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owner. He has expertise in
marketing and business growth.

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He has a passion for
entrepreneurial experience

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developing and growing
businesses. And we're going to

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be talking about the marketing
fundamentals today, the things

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that you've overlooked that you
need to be doing. So Tim, glad

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to be talking to you,

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Unknown: Robert, thanks for
having me, man. I'm excited to

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be here. And I am excited to

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Robert Plank: have you here. And
you know, it's always easy to

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compare someone else's outsides
here. incises seems like

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everywhere you look, people have
like huge lists, tons of traffic

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paid ads are rocking and
rolling. They've got they've got

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apps, they've got books, and
it's it's easy to have the FOMO

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was easy to say, I feel like I
was behind 10 years ago. So what

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the heck would you have to say
just right off the bat as far as

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like reassurance, where we're
at, what should we do? What

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should we be thinking about make
me feel better?

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Unknown: Yeah. You know, first
off, and I don't remember where

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I heard this quote. But it's
something to the effect of, just

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don't compare yourself to
others. If you compare yourself

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to others, you are never going
to be happy. That goes in life

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and with marketing. So we see
all these people that are

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talking about the great things
they're doing in marketing.

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You're never getting the whole
picture. You know, you never get

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it, you know, people saying, oh,
yeah, I did X amount in revenue,

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you know, million dollars in
revenue last month? Well, that's

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great. But what you don't know
is did they spend $950,000 in

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ads, and they've got another,
you know, 30 grand in overhead.

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I mean, we don't know, we're
never we're seeing the tip of

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the iceberg. It is totally okay
to be overwhelmed by marketing.

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There's so many people in that
boat, it's marketing, I think

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has gotten a lot more, it
appears to have gotten a lot

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more complex, because there are
so many different channels. You

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know, when I first got in, when
I first got in business, the

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first business I was in was a
wholesale distribution company.

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At that time, it was the mid
90s. websites were informational

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brochures, there was no such
thing. As you know, there

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weren't paid ads at that point,
there was no social media.

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Marketing was different at that
point. Now, you know, you've got

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your website, you have all your
offline marketing tactics, you

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have Facebook ads, Google ads,
content, marketing, social

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media, email, marketing, boom,
boom, boom, the list goes on and

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on. It is so easy to get
overwhelmed and feel like you

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have to be in every channel to
be successful. You do not you

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don't have to be everywhere, you
have to find those channels that

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really work for you. Nail one,
and then you can start to expand

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from there. But I think too many
people try to bite off more than

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they can chew in the beginning.
And that's what really creates a

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lot of problems.

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Robert Plank: And I think you're
speaking my language here. And I

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like your philosophy here
because it's easy to like you

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said it's easy to see all the
things that people have going on

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you say oh my gosh, there's
there's I need to be on tick

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tock I need to be on. And, and,
and any time that I feel like I

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need like a boost in my business
or like you know, a little bit

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of a jolt, I go back to
something that I like forgot

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about years ago, that worked
like one time that I forgot

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doing it, like I'll I'll send an
email blast to my list. Or if I

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if I need some more webinar
attendance, I'll go and like

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look at like my top 20 like lead
scored, or most recent

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customers, and I'll send out
some some quick messages, I'll

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look at some recent purchases,
and I'll type a quick one page,

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like physical letter, I'll do a
mail merge, I'll send some stuff

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in the mail and like every time
and it works. And sometimes

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there's lag time, right?
Sometimes I'll be like, Okay,

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I'm a little bit desperate. And
I'll do this technique, and it

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will take like 30 days to pay
off. But it's like anytime, go

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just go back to just the simple
things and instead of doing 20

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things and wondering which of
the 20 things work, I just go

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back to like one thing that like
I know will work you know, send

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send some quick videos or send
some quick Facebook messages.

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It's like going back to the
marketing fundamentals. It's it

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feels good. It's reassuring.
It's like I don't have to be

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just running around and doing
all these things. And so when

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when you talk about the
marketing fundamentals, like

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what's your favorite technique
or what's your like handful of

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favorite techniques because it's
easy to like be all over the

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place but what is your go to?

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Unknown: So on my here's my view
point on the marketing

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fundamentals, I see them,
there's three of them, I call

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them the marketing strategy
trilogy, one, your target

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market, you have to understand
who you intend to attract, you

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know how you're going to serve
those people. Okay. And

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everything from marketing
standpoint starts there. If you

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don't know who the hell you're
going to attract who you intend

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to work with, well, then you
have no idea what to do with the

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second fundamental, which is
your messaging, how you

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communicate what you do the
problems, you solve the value

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you offer, if you don't
understand your target market,

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you have no idea what to say.
That's two, three is you have to

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have a plan, you have to have a
plan of how you're going to get

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that message in front of those
people. And most people, they

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maybe they've, then they may
have reached a certain level of

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success. And they skip these
tons of people skip them, or

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they give them lip service, and
don't do much with them. And

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they still have success. But
just because they've had success

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doesn't mean that that's the
best way to do it. Right?

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Sometimes we succeed in spite of
ourselves. And at some point,

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those people that skip them,
reach a ceiling that they can't

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break through. And most of the
time, you can come back to the

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fundamentals, and then start
jumping in to all your other

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tactics. Because a lot of people
that I talk to come to me and

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they say, Well, you know, I've
tried, I've tried SEO, or I

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tried paid ads, or I tried
Facebook, and it didn't work.

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Well, those things didn't work,
because they had no idea who

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they wanted to work with. And or
their message wasn't engaging,

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it didn't attract anyone. So it
wasn't the wrong tactic. Okay,

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it was the right tactic, it was
just done at the wrong time.

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They put the cart before the
horse, you know, so if you think

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about it, think about like
standing up and hitting a

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baseball, okay. I'm not a huge
baseball guy, but I, you know, I

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played when I was a kid, you
can't stand up to the plate and

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expect to hit a fastball. Unless
you know where to stand at the

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plate, how far your stance
should be where to hold the bat,

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you've got good hand eye
coordination. If you don't have

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those fundamentals in place,
it's never gonna work. And those

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fundamentals never change the
fundamentals of any discipline,

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I don't care whether we're
talking about marketing, or

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anything else, whether it's
golf, or, you know, baseball, or

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some other business, fundamental
operational fundamentals. They

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don't change. They're evergreen,
but they're not cool. They're

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not sexy. It's not tick tock.
It's not clubhouse, right. But

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if you don't do them, you are
going to waste time and money.

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And you're going to have to come
back to them at some point. So

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you might as well do it now.

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Robert Plank: I relate to love a
lot. And I'm kind of the same

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thing with the baseball aspect.
I don't like the sport itself.

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But I also played as a kid. And
I remember as a kid, like they'd

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put me in, like left field or
third base or shortstop. And I

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remember feeling a little like
jealous of like, why don't they

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ever put me it's like catcher or
as like outfielder like or like

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first base. And it's because
like I was exactly where I

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needed to be. And then there was
a kid on my team who had always

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hit home runs. But that's all he
would hit. Either he'd striker

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or he'd hit home runs. I
wouldn't be like, Why don't I

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Why do I only get base hits? Why
don't I can hit home runs. But

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then like, all these decades
later, I'm thinking like, Well,

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I had kind of a handful of
things that always worked for

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me. So at the time, instead of
looking at what I didn't have, I

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should have looked at what my
strengths were and had more done

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on the kind of like improve
those instead of trying to be

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like instead of ignoring my
strengths and going over where

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to the weaknesses are. And so
and I kind of again, I think

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kind of the same thing with the
modern day marketing with the

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things that work in the things
that don't work. And I ended up

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when people bring up things like
you know, tick tock and

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clubhouse I kind of almost I
like almost don't want to hear

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it. I'm almost like feeling a
little bit allergic to eggs. I'm

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like, I'm like yeah, clubhouse
like that's a distraction from

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things that currently work. And
could it grow into something

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that would work in my business
will sure, but I'm always like

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defensive these days of losing
focus or losing time for the the

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the bright shiny object over
there. And so that helped us

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kind of get get a handle on on
what we should be doing. Do you

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have any interesting stories
here? Since we're talking about

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the marketing fundamentals? Do
you have any of these fun

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stories where there was this
scenario where you had some kind

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of client or something where
they wanted to pursue the bright

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shiny object? And you said,
Well, wait a second, go back to

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your your customer list or go
back to your your website, copy

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and you jumped in? And those
fundamentals really saved the

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day?

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Unknown: Yeah, so let's talk
about um, we have we have a

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client that is a she's a CPA,
okay. When we started working

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with her, you know, her business
was was doing okay. I mean, she

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was doing fairly well, but she,
she wasn't, she wasn't exactly

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where she wanted to be. And she
wasn't working with the types of

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clients that she wanted to
continue sistent Lee. So, we we

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started when we started with
her, we, you know, we worked on

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a plan with her, but we really
dug into her target market and

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who she was working with. And it
was fairly broad, right? It was

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a lot of, you know, small
business owners, entrepreneurs,

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right. And there's nothing wrong
with that, per se. But they

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weren't. They weren't ideal
clients for her. And when we

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started looking at those clients
that really just fit the bill

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for her that were great clients,
they were good long term

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clients, they valued her. She
identified that the clients that

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she had worked with in the past
that really fit the bill for her

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were women owned vet practices,
and dentists. So those are the

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two ideal client types that she
started to go after. And when

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she went, That's pretty narrow,
right? But when she went that

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narrow, now, all of a sudden,
you can start to think about,

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okay, if I intend to attract
vets, or dentists, where do I

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need to be? Well, you start to
create a list. What associations

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do they belong to? What
influencers do they follow? What

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podcasts do they? Do they listen
to what YouTube channels? Do

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they you know, do they watch?
What trade shows do they attend,

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and now you've got a list of all
those places, doesn't mean you

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have to be, but places you could
start to be to put your message

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in front of those people that
you intend to attract. But you

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can't do that. Until you know
who you're going to attract,

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right? Or who you want to
attract. So we helped her Deuce

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the start doing that work. And
now, she knows where she needs

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to be. She knows what to say, to
those events, and dentists how

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to speak their language. And
she's getting in front of and

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she's starting to work with a
lot more of those ideal clients.

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And when we're working with
ideal clients, in my view, ideal

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clients are people that you love
to work with, that are

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profitable, that you do great
work for. So she's working with

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those people. Look, I'm not
gonna say nobody, but you're

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never gonna work with ideal
clients every single time,

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right? Or you might, but every
once in a while somebody is

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gonna sneak through, right. But
she's working with a lot more

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ideal clients, which is making
her business a lot more

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enjoyable and a lot more
profitable.

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Robert Plank: And the way you
lay this out, it seems like

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having having this strategy is a
recipe for less guessing. Where

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before, like, I mean, you think,
Well, I'm looking at a blank

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sales page, what do I even save
for the headline? Or let me just

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try such and such traffic method
just because it seems good. But

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it seems like when you you have
this ideal client in mind, and

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you have it as narrow as you're
talking about, then the traffic

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kind of figures itself out?
Where do they hang out? You make

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a list, you figure out within
that list, where do you look for

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and it also seems like it would
be kind of more exciting and

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more encouraging the way that
you explain this, because we've

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all been there, we've all been
there, kind of making a webpage,

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and it's halfway done, or we're
trying to write that email and

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we get stuck, because we're just
like, Well, who am I even

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talking to. But if you have
this, this ideal client, you say

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I'm going, I'm contacting this
dentist or this fit or an area,

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then you might even have an
image in your head of like, who

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is the exact veterinarian that
maybe I have a handful of those.

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And I want more or there's
there's one that I want and I'll

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make the email copy directly for
them. And it's it's like, it

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just seems like overall, just a
way better way more targeted way

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of going about it. And it's
almost like you're like pulled

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towards your goal this way,
instead of just like seeing what

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sticks to the wall.

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Unknown: Absolutely. Right. So
it takes out the guesswork. It

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gives you clarity on what your
priorities are. And when you

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know what your priorities are
and you have clarity, it reduces

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stress, you know exactly what
you need to do it. Also, when

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you know what your priorities
are, it helps you eliminate

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distraction. And, Robert, you
and I both know there are so

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many distractions when it comes
to marketing. If you don't have

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a plan that's laid out your
priorities, it is so easy to you

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know, see an ad or see some
email come into your inbox and

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go oh my god, I've got to do
that tactic and you just you're

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a squirrel chasing a nut. And
that's never going to be a good

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long term. That's not a good
long term plan. You're just

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going to be spinning your
wheels. So when you go through

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and you nail the fundamentals,
you know exactly what you need

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to execute, execute on. And when
you execute consistently you're

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going to get more consistent and
repeatable results.

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Robert Plank: And I mean and you
get your attraction this way and

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even what comes to mind here is
that the like you never really I

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mean, you might get stuck but
not get stuck as often because I

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don't know about you, Tim but
there's been so many times when

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I said you know should I should
I eat Use this WordPress theme

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or should I use this plug in? Or
should I use this? Shannon for

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this monthly SAS service? And
it's like, when you think about

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someone who really knows what
they want, it's like the tool

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doesn't really matter. You're
like, Okay, well, like, I'll

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figure it out, like some way
I'll use whatever website

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platform to make it work. It's
just if you know, where you want

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to get, you know what, what the
future looks like, and what you

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know, getting this project done,
or having this goal done looks

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like then all these little finer
details, like, they're just

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things to figure out. But
they're not things to stop you

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from getting there.

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Unknown: Yes, No, I totally
agree. And it's when you have

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the right plan in place, and you
know, what metrics you're going

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to track you're going to track.
Now you can determine whether

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the actions you're taking are
having an impact or not. And you

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and I both know, this, look,
anybody that tells you, Oh, do

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this, and it's good. You know,
it's always gonna work. No, it's

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like, that's, our businesses are
all a little bit different.

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There's own, there's always
nuances. Nothing you do with

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marketing is always going to
work, you're always going to

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have to be testing, tracking the
right metrics to determine

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what's working and what's not,
and make those course

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corrections along the way. If
you know what, I'm not perfect,

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I'm, you know, I'm a marketer.
I'm not perfect, no marketers

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perfect. We're always testing,
we're always looking how we can,

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you know, make incrementally
better, and it's those small,

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incremental changes over time
that make all the difference in

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the world. But, you know, I talk
to people all the time ago,

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yeah, I was spending money on
marketing, I had no idea whether

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it was working or not. Yeah, cuz
you weren't tracking anything we

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need to track and when we track
and we get data, now we can make

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knowledgeable, informed
decisions about the adjustments

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and changes we need to make to
get to where we want to be. But

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until we have the data, we have
no idea.

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Robert Plank: You make it sound
so simple. And I mean, that that

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idea right there of just like
like finger tracking, measuring

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and having the data. I mean,
it's, it's the answer to so many

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problems. And it's even the
answer, I think, to even

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problems that we didn't know, we
were asking, because it's easy

301
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enough to say, Okay, well, I
should be like me, no measuring

302
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my ads, and so that way, no,
like, if I spend $1, and I get

303
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$1.20, back, then I'll do like,
I'll do more of that. And that

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part makes sense. But even like,
just things in, in, in your

305
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business in general, like if I
put time into this is paying out

306
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money and even like, you know,
simple things like, you know,

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you're on a podcast here with me
and, and I sometimes get blocked

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with hosting a podcast or being
on podcast. But then someone

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told me some advice a few months
ago of like, we'll just track

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how much money that's making.
And like, if you host a podcast

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episode, like, like, figure out
based on like, all these guests

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and how much money you're making
and how much time it is like,

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how, what's the dollar figure
per podcast? That's your host.

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And if you're, if you're slow
about being on other podcast,

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then like, measure that too. And
at least then you can have this

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kind of educated decision, like,
like you mentioned in here of

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saying like, Okay, well, if I'm
making, you know, $50, or $90,

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then is that something to
encourage me to continue going?

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It is, if the number is too low,
joining you to do some tweaking,

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if the numbers really low, is it
just a reason to just completely

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like, throw it out and try
something else. But at least

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this way, we're not just
guessing we're not doing things

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based on emotion. Like we're,
we're actually doing things

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based on the data, what a
concept, and it's it not doing

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it sounds insane from the
outside looking in. But I think

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I just feel like this is a
common problem, just not even

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knowing that like, this needs to
be a thing that we need to be

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aware of.

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Unknown: It happens all the
time. So if you're in that boat,

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you're not alone, and it's
totally okay. It's not your

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fault. Frankly, there's so many
different metrics with

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marketing. There's this sea of
metrics, and a lot of them don't

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matter. They're just their
vanity metrics. So it's not your

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fault if you're in that boat.
Here's three simple metrics to

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start. Okay, look, I was a math
major. Okay, I'm super

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analytical, I can dig into the
weeds on this stuff. But I think

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the easiest place for most
business owners to start is with

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three metrics. One is how many
leads are you generating. Two is

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where did those leads come from
where did each one of those

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leads that you generate come
from, that tells you the source.

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And the third is how many leads
are then converting to new

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customers. Really simple. Once
you have those three, then you

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can start to get a little bit
more sophisticated but in my

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opinion, until you know those
three metrics, you have no

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business tracking anything else
because none of it matters when

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you know how many leads you
generate where they're coming

347
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from, which tells you whether
some of the activity which

348
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activities you're taking place
with in right now are actually

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working and then how many leads
it takes for you to get a

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customer that's super empowering
because now you can start to

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work work your way backwards.
And if you say hey, I you know,

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I want to grow my business to
what X amount of revenue. Well,

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now you start Now you have
enough. Now you have some data,

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right? Well, to get to that
amount of revenue, we need X

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amount of customers, right?
Because we know our average

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customer is worth X amount of
dollars. And it takes x amount

357
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of leads to get one customer.
Now you know exactly how many

358
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leads you need to generate to
hit the revenue you want. That's

359
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the easiest place to start. Can
Do we need? Can we get more

360
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sophisticated? Yes, we can. But
until you understand those top

361
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line numbers, I don't I think
you're wasting your time going

362
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into other metrics.

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Robert Plank: That's fantastic.
That makes it a no brainer and

364
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easy starting point. How many
leads are he getting? Where are

365
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they coming from? And then how
many of those are turning into

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sales customers? And like, just
from those three answers, like

367
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you said, like, there's all
kinds of like, like answers in

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between the three that ends up
getting, like getting solved for

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you. Because like you say, like,
well, if it's if it's a low

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number of a man of leads every
day, or if it's zero, then

371
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that's just like, that's the
first problem to solve. And if

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you have that problem solved,
then it's like, okay, well,

373
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based on the source of where
those leaves are, if I like that

374
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the result overall, then I'll
just go back to the well have

375
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more of that. And And again,
like how we're talking about,

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like, how, what's the value of
these leads coming in? So now,

377
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you know, like, if it's
worthwhile, like, it's just

378
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those those three things. I
mean, that's fantastic. That

379
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solves a lot of problems right
there. And so we're kind of

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getting close to the end of our
conversation here. And I want to

381
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make sure that we work in like,
a little bit of failure, not

382
00:21:33,390 --> 00:21:36,270
much, but just talk about some
difficulties struggles, because

383
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that's always like the
interesting part. And it's

384
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always good to see the failures
like a before and after,

385
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because, you know, we like
anymore being relatable here,

386
00:21:43,500 --> 00:21:46,620
right? Like you're seeing a lot
of things like it's okay, don't

387
00:21:46,620 --> 00:21:49,380
don't stress out too much about
like where you're at right now.

388
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But if you as any failure come
to mind, Tim, as far as like

389
00:21:52,950 --> 00:21:55,740
some area where like you
struggled, you were frustrated,

390
00:21:55,740 --> 00:21:59,550
but then there were eventually
was a rainbow at the end of the

391
00:21:59,550 --> 00:22:01,800
storm. And eventually, if you're
getting it out, and any fun

392
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stories like that come to mind,
you

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Unknown: will you know, I mean?
Look, I'll use myself as an

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example. Because it's a man, I
failed so many times. It's

395
00:22:09,270 --> 00:22:14,280
stunning time funny. But I when
I initially got involved in

396
00:22:14,280 --> 00:22:18,810
marketing, I struggled man, it
was hard, dude, it's I mean,

397
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there are so many marketing
companies out there. And I just

398
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I really didn't have a firm
understanding of the types of

399
00:22:26,160 --> 00:22:29,970
clients I wanted to work with,
you know, saying the same things

400
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as everybody else. And I really
didn't have a plan. I was trying

401
00:22:34,800 --> 00:22:38,880
all these different things that
people said, you know, I needed

402
00:22:38,880 --> 00:22:41,970
to do, and I'm like, Dude, this
stuff. This isn't working. Like

403
00:22:42,000 --> 00:22:46,350
I mean, I'm an implementer. I
take action. And I'm like, Why

404
00:22:46,350 --> 00:22:52,170
is this not working? And it
wasn't until I was exposed to a

405
00:22:52,170 --> 00:22:55,920
couple different things. One was
story brand. Are you familiar

406
00:22:55,920 --> 00:22:56,490
story brand?

407
00:22:57,059 --> 00:22:58,829
Robert Plank: I've heard of it.
But I wouldn't be able to

408
00:22:58,829 --> 00:22:59,879
explain it if you asked me.

409
00:22:59,910 --> 00:23:02,460
Unknown: Yeah, story brand
story, story brand was company

410
00:23:02,460 --> 00:23:05,670
founded by Donald Miller. And
that's the messaging framework

411
00:23:05,670 --> 00:23:10,230
that we use. Man when I when
that was introduced to me, it

412
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just made sense to me. And I was
like, This is so this is so

413
00:23:14,610 --> 00:23:20,370
simple. Why aren't more people
doing this? And, and that was

414
00:23:20,370 --> 00:23:25,320
one turning point for me. The
second was, I actually joined a

415
00:23:25,500 --> 00:23:28,230
marketing consultant network,
called the duct tape marketing

416
00:23:28,230 --> 00:23:31,560
networks was founded by John
Janssen Vance. Yeah, he's been,

417
00:23:31,650 --> 00:23:33,630
he's been in small business
marketing for I don't know how

418
00:23:33,630 --> 00:23:37,890
many years. Super smart guy.
And, you know, the whole

419
00:23:37,890 --> 00:23:41,160
approach with duct tape
marketing is about applying

420
00:23:41,160 --> 00:23:44,730
marketing as a system, you know,
so that you can execute it

421
00:23:44,730 --> 00:23:50,430
consistently and get results.
And one of the firm foundations

422
00:23:50,460 --> 00:23:54,960
of duct tape marketing is about
strategy, getting strategy I

423
00:23:54,960 --> 00:23:58,800
what I call the fundamentals,
getting those fundamentals in

424
00:23:58,800 --> 00:24:02,850
place before you start to get
tactical and take action. And so

425
00:24:02,850 --> 00:24:08,970
it wasn't until I had those two
things that really helped me and

426
00:24:08,970 --> 00:24:13,020
that, that changed my business
when I was able to start taking

427
00:24:13,020 --> 00:24:16,410
those principles and really
implement the fundamentals of my

428
00:24:16,410 --> 00:24:19,680
business. Then I started to get
traction, and started getting

429
00:24:20,370 --> 00:24:24,270
much closer to where I wanted to
go. But until that point, I was

430
00:24:24,270 --> 00:24:27,060
just I just felt like I was
spinning my wheels. And I think

431
00:24:27,060 --> 00:24:30,840
a lot of people are in that boat
where they just they get in they

432
00:24:30,840 --> 00:24:33,240
start a business because a lot
of us start our business because

433
00:24:33,240 --> 00:24:36,540
we have a passion for it right
we love you know we're crafts

434
00:24:36,540 --> 00:24:40,620
people we love doing that. But
man, the business side of it and

435
00:24:40,620 --> 00:24:43,200
the marketing side of it, which
you know, marketing man, if you

436
00:24:43,200 --> 00:24:46,170
don't have marketing, you have
the best product or service in

437
00:24:46,170 --> 00:24:47,670
the world. And none of it
matters because you're not

438
00:24:47,670 --> 00:24:50,790
bringing in any leads and
customers so who cares? So

439
00:24:50,790 --> 00:24:55,080
marketing is in my opinion, I
look we're biased, right? We're

440
00:24:55,080 --> 00:24:59,280
both we're both marketers. But
you got to have marketing in

441
00:24:59,280 --> 00:25:04,260
some way, shape or form. And I
struggled with that in the

442
00:25:04,260 --> 00:25:08,250
beginning. And it was that it
was getting introduced to those

443
00:25:08,250 --> 00:25:12,900
two concepts. And then, you
know, crafting it in a way that

444
00:25:12,900 --> 00:25:16,980
it made sense to me, so that I
can implement it. That's when my

445
00:25:16,980 --> 00:25:17,910
business changed.

446
00:25:18,779 --> 00:25:21,659
Robert Plank: And that was a
painful lesson. And I think for

447
00:25:21,659 --> 00:25:25,559
me early on to thinking that I
would just take take it day by

448
00:25:25,559 --> 00:25:28,829
day, I thought that I would just
make it up as I went along. I

449
00:25:28,829 --> 00:25:32,219
felt like I was so unique. No
one else has been on this path.

450
00:25:32,309 --> 00:25:35,699
And no, I mean, kudos to you for
for not taking these concepts

451
00:25:35,699 --> 00:25:38,789
and like, you know, merging it
and trying to say that you

452
00:25:38,789 --> 00:25:41,579
thought of it, you say, story
brand, you say duct tape

453
00:25:41,579 --> 00:25:44,939
marketing. And you're you're
taking those proven systems and

454
00:25:44,939 --> 00:25:47,279
applying it to your own
uniqueness. And that we kind of

455
00:25:47,279 --> 00:25:50,039
have the best of both worlds,
right? You have something that

456
00:25:50,069 --> 00:25:52,649
that that works, but then also
you've tailored it, you

457
00:25:52,679 --> 00:25:55,679
customize it for your own needs.
And since we're talking about

458
00:25:55,709 --> 00:25:58,949
marketing fundamentals, I mean,
that's that, that's the simple

459
00:25:58,949 --> 00:26:01,289
way of going about it. That's
the way of doing it without

460
00:26:01,289 --> 00:26:04,139
having to fall into that the not
invented here syndrome, I'm

461
00:26:04,139 --> 00:26:07,649
thinking, like, you know, just
do everything from scratch, like

462
00:26:07,679 --> 00:26:11,039
people have already somewhat
blazed the trail and like, sure

463
00:26:11,039 --> 00:26:13,829
you can kind of, you know, make
it your own and carve out your

464
00:26:13,829 --> 00:26:16,769
own little unique niche. But
there's so many internet,

465
00:26:16,889 --> 00:26:20,339
computer marketing problems out
there that people have already

466
00:26:20,339 --> 00:26:23,609
solved way before you came
along. Like why make it so hard

467
00:26:23,609 --> 00:26:26,429
on yourself, why not plug into
something that works. And you

468
00:26:26,429 --> 00:26:29,129
also mentioned in there a little
bit of like a, like a, like a

469
00:26:29,129 --> 00:26:31,889
marketing mastermind shoe and
like having people to bounce

470
00:26:31,889 --> 00:26:35,339
ideas off of and other people
who again, they have problems

471
00:26:35,339 --> 00:26:37,949
that you might not have yet, or
problems that aren't quite

472
00:26:37,949 --> 00:26:40,619
yours, where you can relate to.
And again, I these are all

473
00:26:40,679 --> 00:26:42,449
antennas, we're talking about
like marketing fundamentals,

474
00:26:42,449 --> 00:26:44,909
like they're all just kind of
reminders for people like us.

475
00:26:44,909 --> 00:26:48,809
And it's so easy to get so
advanced, and they get so often

476
00:26:48,809 --> 00:26:52,049
is some other path and say, Wait
a second, I forgot about this

477
00:26:52,049 --> 00:26:54,419
really important thing that I
need to be doing, and maybe

478
00:26:54,419 --> 00:26:57,059
going back and thinking about
that target audience or even

479
00:26:57,059 --> 00:26:59,789
like, like rethinking the target
audience, right? Because it's

480
00:26:59,789 --> 00:27:02,999
easy to let the ego get in the
way and say, you know, I figured

481
00:27:02,999 --> 00:27:06,299
all that out five years ago, 10
years ago, but maybe it's time

482
00:27:06,299 --> 00:27:09,089
to revisit and there's something
that you said, kind of near the

483
00:27:09,089 --> 00:27:11,399
beginning of our conversation
here, Tim, when you said like

484
00:27:11,429 --> 00:27:15,689
some people say, Well, this
didn't work, right, paid ads

485
00:27:15,689 --> 00:27:18,629
didn't work. SEO didn't work.
But it's like, if it's the thing

486
00:27:18,629 --> 00:27:23,309
you need to do, go back and make
it work, would you say I tried

487
00:27:23,309 --> 00:27:25,679
tying my shoes and it didn't
work. And now just don't worry.

488
00:27:26,129 --> 00:27:29,519
I tried driving hard, didn't
work, like some some things, go

489
00:27:29,519 --> 00:27:32,939
back and make it work or figure
out a way to apply in your

490
00:27:32,939 --> 00:27:36,539
business. So this is all I think
this could be a wake up call for

491
00:27:36,539 --> 00:27:40,049
a lot of people who think that
they just need to skip over all

492
00:27:40,049 --> 00:27:42,779
this stuff. And, you know, skip
elementary school and jump right

493
00:27:42,779 --> 00:27:45,869
into college will maybe the
reason why you've been having so

494
00:27:45,869 --> 00:27:49,109
much difficulty why things have
been so tough this whole time is

495
00:27:49,109 --> 00:27:52,439
because you haven't gone back to
the simple things that work that

496
00:27:52,439 --> 00:27:55,619
you need to maybe put the ego
aside and go back and revisit.

497
00:27:56,309 --> 00:27:59,219
Unknown: Yeah, and I think one
of the things that you just said

498
00:27:59,219 --> 00:28:03,689
that I think is really important
is the your business is

499
00:28:03,689 --> 00:28:07,529
evolving. So these funds this
fundamental work that you do,

500
00:28:07,829 --> 00:28:11,399
it's not set in stone, it's not
it's not in concrete. You mean,

501
00:28:11,429 --> 00:28:13,949
you need to revisit it every
once in a while to make sure

502
00:28:13,949 --> 00:28:17,519
that it's that you're still on
track. And if you're not do you

503
00:28:17,519 --> 00:28:20,069
need to make shifts, and it's
totally okay to make shifts. I

504
00:28:20,069 --> 00:28:23,429
mean, I see people change their
and update their target market

505
00:28:23,429 --> 00:28:27,899
and their ideal clients all the
time, it happens, and that's

506
00:28:27,899 --> 00:28:32,249
okay. But, you know, so don't
feel like this is a one and done

507
00:28:32,249 --> 00:28:36,749
thing, it is something that you
have to stay on top of. And, you

508
00:28:36,749 --> 00:28:39,989
know, like you said, you a lot
of people just get tactical

509
00:28:39,989 --> 00:28:43,979
immediately, and they're
skipping, you know, kindergarten

510
00:28:43,979 --> 00:28:46,469
in first grade, they're, they're
jumping right into, you know,

511
00:28:46,469 --> 00:28:48,269
their senior year in high
school, and it's like, Dude,

512
00:28:48,269 --> 00:28:51,839
that's never gonna work. You're
gonna you're gonna flounder

513
00:28:52,529 --> 00:28:54,899
because you skipped all the
grades before, that's what the

514
00:28:54,899 --> 00:28:59,279
fundamentals do is they lay that
foundation, so that you can

515
00:28:59,279 --> 00:29:03,149
start to get much more tactical.
And when you do get tactical,

516
00:29:03,479 --> 00:29:07,949
the results, you're giving those
tactics, the best chance of

517
00:29:07,949 --> 00:29:08,669
succeeding.

518
00:29:09,600 --> 00:29:12,210
Robert Plank: I like that a lot.
You're instead of just jumping

519
00:29:12,210 --> 00:29:15,240
into tactics and hoping that
they'll work on their own. If

520
00:29:15,240 --> 00:29:19,110
you combine that with the the
strategy that you have in place

521
00:29:19,110 --> 00:29:21,630
already, then you're kind of
getting the benefit of both

522
00:29:21,630 --> 00:29:24,540
things instead of just the shot
in the dark. So this is this is

523
00:29:24,540 --> 00:29:28,230
great to hear this The greatest
thing about reassuring, simple,

524
00:29:28,260 --> 00:29:30,840
doable. And now where do you
come in? If someone listened to

525
00:29:30,840 --> 00:29:33,270
our podcast conversation
yesterday, and they say, you

526
00:29:33,270 --> 00:29:37,080
know, I'm fired up. A lot of
things make sense. I want to

527
00:29:37,080 --> 00:29:40,470
take some action. Tim says he's
an implementer. I want to be an

528
00:29:40,470 --> 00:29:43,680
implementer like him. What's the
next step? Where do we go? What

529
00:29:43,680 --> 00:29:46,290
do we do? What's the website?
What's the action you take?

530
00:29:46,349 --> 00:29:49,319
Unknown: Yeah, absolutely.
Appreciate that. So our website

531
00:29:49,319 --> 00:29:54,779
is real marketing.com That's our
IA LTO marketing.com The first

532
00:29:54,779 --> 00:29:57,899
place I would recommend you go
we set up a landing page just

533
00:29:57,899 --> 00:29:59,999
for your listeners. So if they
go to reality marketing calm

534
00:29:59,999 --> 00:30:06,119
COMM forward slash marketer dash
have dash, the dash day, there

535
00:30:06,119 --> 00:30:09,029
are some free resources there
about these fundamentals that we

536
00:30:09,029 --> 00:30:11,759
touched on, you know the
marketing plan template, we use

537
00:30:11,759 --> 00:30:16,199
the messaging template, you
know, target market resources

538
00:30:16,199 --> 00:30:19,679
there for you just go there.
Next step, if you're interested

539
00:30:19,679 --> 00:30:23,129
in talking to us just schedule a
free console, get a free console

540
00:30:23,159 --> 00:30:28,019
is all over our website, what we
do is we help people get those

541
00:30:28,019 --> 00:30:31,709
fundamentals in place, target
market messaging, having a plan

542
00:30:31,709 --> 00:30:34,229
so that you know what your
priorities are, and what you're

543
00:30:34,229 --> 00:30:39,389
going to execute on. And then we
can help be there as a coach or

544
00:30:39,389 --> 00:30:43,919
an advisor or consultant, as
that that plan is implemented.

545
00:30:43,919 --> 00:30:47,159
So we can be we can just be an
advisor and give people the

546
00:30:47,159 --> 00:30:49,469
feedback so that they know as
they implement their plan that

547
00:30:49,469 --> 00:30:52,109
they're doing it right. Or we
can actually be the owner of the

548
00:30:52,109 --> 00:30:53,099
plan and drive it.

549
00:30:54,359 --> 00:30:56,579
Robert Plank: Fantastic. Well,
the place to go is reality

550
00:30:56,579 --> 00:31:00,959
marketing comm slash marketer
dash have dash the dash day. And

551
00:31:00,959 --> 00:31:05,009
you know what some whenever I am
resisting change, I tell myself,

552
00:31:05,009 --> 00:31:09,119
well, let me just give myself X
number of weeks to try it out.

553
00:31:09,119 --> 00:31:11,789
And if I don't like the the
templates that are on that

554
00:31:11,789 --> 00:31:14,939
landing page, I'll give it a
chance for a few weeks. And if I

555
00:31:14,939 --> 00:31:17,819
don't like it, I can always go
back to the way that things

556
00:31:17,819 --> 00:31:21,269
always are. And if I go to and
if I go to one of these free

557
00:31:21,269 --> 00:31:24,059
consultations, and if I don't
like the advice that I hear, or

558
00:31:24,059 --> 00:31:27,269
I try the advice, and after two
months, I don't like it, I can

559
00:31:27,269 --> 00:31:30,569
always revert back to the way
the place where I started. But

560
00:31:30,569 --> 00:31:34,289
there's a reason why you
podcasts, us and there are here

561
00:31:34,319 --> 00:31:37,139
listening to our episode,
because you're not entirely

562
00:31:37,139 --> 00:31:41,129
satisfied with the way things
are and you're not 100% just

563
00:31:41,159 --> 00:31:44,669
it's not all completely working
the path that you're on now. So

564
00:31:44,729 --> 00:31:47,759
it's time to maybe be open to
some new ideas and try things

565
00:31:47,759 --> 00:31:50,879
and if you don't like the way it
goes, you can always go back but

566
00:31:50,939 --> 00:31:54,059
why not give it a chance because
Tim and I have been talking so

567
00:31:54,059 --> 00:31:56,909
much about the bright shiny
object and you start on

568
00:31:56,909 --> 00:31:58,859
something and then you don't
finish and you start on

569
00:31:58,859 --> 00:32:02,099
something else and we can all
relate to that. So how about

570
00:32:02,129 --> 00:32:05,429
this is the the motivation that
you finally have that you

571
00:32:05,429 --> 00:32:07,829
finally need. I mean, since
we're talking this whole call

572
00:32:07,829 --> 00:32:11,099
about about how important it is
to think about the people you're

573
00:32:11,099 --> 00:32:13,769
helping and where they're
hanging out while you are one of

574
00:32:13,769 --> 00:32:17,339
the people that Tim wants to
help out right now so why not

575
00:32:17,429 --> 00:32:21,269
accept his help and stop going
it alone. Use him and his team

576
00:32:21,269 --> 00:32:23,429
to get to where you need to go
reality

577
00:32:23,429 --> 00:32:29,489
marketing.com/marketer-have-the-day
Go there get those templates,

578
00:32:29,519 --> 00:32:32,909
click on the free consultation
button you have everything to

579
00:32:32,909 --> 00:32:36,329
gain and nothing to lose. Try
him out see what he has to say

580
00:32:36,389 --> 00:32:39,359
and I guarantee you you'll love
it reality marketing comm slash

581
00:32:39,359 --> 00:32:42,659
marketer of the day anything to
say Here Tim to wrap up and

582
00:32:42,659 --> 00:32:43,889
weigh down our conversation.

583
00:32:44,940 --> 00:32:48,000
Unknown: Yeah, just don't
overlook the fundamentals. So

584
00:32:48,000 --> 00:32:50,970
many people skip them they're
they're not cool, they're not

585
00:32:50,970 --> 00:32:55,020
sexy, but they lay the
foundation for you to build the

586
00:32:55,020 --> 00:32:59,400
rest of your marketing house
from so super important I can't

587
00:32:59,400 --> 00:33:03,840
stress you're going to save
yourself so much time and money

588
00:33:04,110 --> 00:33:06,330
if you get them in place first
so

589
00:33:08,309 --> 00:33:10,469
Robert Plank: fantastic and you
know what Sam the the

590
00:33:10,469 --> 00:33:14,909
fundamentals that the end result
can be sexy like a two by four

591
00:33:14,909 --> 00:33:17,759
board on its own is not sexy,
but if you if you make a really

592
00:33:17,759 --> 00:33:20,789
cool looking house out of it,
then what it creates for you can

593
00:33:20,789 --> 00:33:24,449
be sexy, so even if the present
is not sexy the future can

594
00:33:24,450 --> 00:33:26,700
Unknown: be Yes, that's
absolutely right.

595
00:33:30,960 --> 00:33:34,290
Robert Plank: This is Robert
plank from DF white podcast.com

596
00:33:34,320 --> 00:33:38,040
forward Slash Free. Me and my
team are super excited to jump

597
00:33:38,040 --> 00:33:41,880
into your podcast, whether it
already exists, whether it's

598
00:33:41,880 --> 00:33:45,210
brand new, whether it's just in
the idea stage, set up a call

599
00:33:45,210 --> 00:33:48,060
and contact us today claim your
free gift at deify

600
00:33:48,060 --> 00:33:51,660
podcast.com/free and we will see
you there