1 00:00:02,250 --> 00:00:04,680 Robert Plank: Welcome back to the marketer of the day podcast. 2 00:00:04,680 --> 00:00:07,230 We are here with Beatty, shalach. She is the growth 3 00:00:07,260 --> 00:00:11,460 architect, she was a single mom who was $135,000 in debt, she 4 00:00:11,460 --> 00:00:15,540 had to crack the new business code, she sold a business to 5 00:00:15,540 --> 00:00:18,330 Bill Gates through millions. And we are going to talk today about 6 00:00:18,330 --> 00:00:21,570 showing up about failing more about why failing is good for 7 00:00:21,570 --> 00:00:24,240 you and how you can get to where you need to go. Glad to be 8 00:00:24,240 --> 00:00:25,170 talking to you today. 9 00:00:25,590 --> 00:00:28,380 Unknown: I'm excited to be here, Robert. That's let's do it. 10 00:00:28,830 --> 00:00:31,650 Robert Plank: All right, let's do it. So if someone is just now 11 00:00:31,650 --> 00:00:34,740 tuning into this podcast episode, which they are, and 12 00:00:34,740 --> 00:00:38,130 they say, Who is this person? Why the heck should I even care 13 00:00:38,160 --> 00:00:41,280 out? Why should I not just close the podcast right now? Give me 14 00:00:41,280 --> 00:00:43,290 something interesting. Why should we continue listening? 15 00:00:43,800 --> 00:00:45,720 Unknown: Oh, that would be a horrible mistake if somebody 16 00:00:45,720 --> 00:00:49,380 would just which is not listen right now. So my story is, you 17 00:00:49,380 --> 00:00:52,290 know, really the the single mom immigrant originally from 18 00:00:52,290 --> 00:00:56,040 Germany, who made a lot of really great mistakes, figured 19 00:00:56,040 --> 00:01:00,030 out how to get herself in $135,000 in dead, how to then 20 00:01:00,030 --> 00:01:02,940 figure out how is it going to feed my kid, you know, be a 21 00:01:02,940 --> 00:01:06,480 successful business owner, and always say, and then I cracked 22 00:01:06,480 --> 00:01:09,780 the code, and then I sold it for millions of dollars to no other 23 00:01:09,780 --> 00:01:13,290 than Bill Gates. So that's why you want to listen, because if 24 00:01:13,290 --> 00:01:16,260 you want some shortcuts, blueprints, ideas, and what 25 00:01:16,260 --> 00:01:21,210 exactly it is that you need to do to turn, turn it around when 26 00:01:21,210 --> 00:01:24,510 the deck is so stacked against you. You're at the right spot. 27 00:01:25,110 --> 00:01:27,870 Robert Plank: Oh, fantastic. Well, I love blueprints, I love 28 00:01:27,870 --> 00:01:30,750 ideas. I love strategies and everything that goes along with 29 00:01:30,750 --> 00:01:34,140 it. So can you tell us what the heck what was a business that's 30 00:01:34,140 --> 00:01:36,810 so good that even Bill Gates wants it, it seems like he has 31 00:01:36,810 --> 00:01:39,360 everything he can just get whatever he wants. So what did 32 00:01:39,360 --> 00:01:40,740 you think Bill Gates? 33 00:01:41,640 --> 00:01:45,270 Unknown: Yeah, I see. You know, you'll actually never guess this 34 00:01:45,270 --> 00:01:48,960 because Bill Gates was at the time in a big buying frenzy with 35 00:01:48,960 --> 00:01:52,470 another competitor called Getty. And they were buying up all 36 00:01:52,470 --> 00:01:55,530 these stock photography, image syndications. And stock 37 00:01:55,530 --> 00:01:58,260 photography is you know, when you now go to a site, and you're 38 00:01:58,290 --> 00:02:02,100 illustrating your blog, or your website, with photos of people 39 00:02:02,100 --> 00:02:05,460 that are, you know, all happy and fake smiling and having a 40 00:02:05,460 --> 00:02:08,910 grand time. So we were specialized in architecture, 41 00:02:08,910 --> 00:02:13,500 interior and celebrity homes. And because we had been one of 42 00:02:13,500 --> 00:02:17,100 the very, very few companies in the world that were had, it had 43 00:02:17,100 --> 00:02:20,970 figured out how to do celebrity at home stories. And that's what 44 00:02:20,970 --> 00:02:23,640 attracted the attention. And while I didn't invent the 45 00:02:23,640 --> 00:02:27,270 celebrity at home story, I did make it a worldwide phenomenon 46 00:02:27,300 --> 00:02:31,680 and eventually turned it into a company that sold into 79 47 00:02:31,680 --> 00:02:35,160 countries in the world. And we were the industry leader in that 48 00:02:35,160 --> 00:02:39,900 category. And he wanted to grow a particular business that he 49 00:02:39,900 --> 00:02:43,380 had bought and couldn't grow it and so this was the natural 50 00:02:43,380 --> 00:02:46,710 extension. So I was just like when opportunity and being 51 00:02:46,710 --> 00:02:50,520 prepared, kind of comes together in this magic moment and you had 52 00:02:50,520 --> 00:02:52,320 the right place at the right time with the right offer. 53 00:02:53,130 --> 00:02:55,710 Robert Plank: And I love that because you always hear about 54 00:02:55,770 --> 00:02:59,280 these huge business people and they're known for like one or 55 00:02:59,280 --> 00:03:02,460 two things but they have so much going on behind the scenes they 56 00:03:02,460 --> 00:03:05,040 have all these other businesses where they might have a call 57 00:03:05,040 --> 00:03:08,880 center or some office and and so it's it to me if you think that 58 00:03:08,940 --> 00:03:12,870 okay, it's easy to to go for the obvious and to say, Well, you 59 00:03:12,870 --> 00:03:15,360 know, Mark Zuckerberg invented Facebook, so maybe I should 60 00:03:15,360 --> 00:03:19,590 invent Facebook, there were so many niche, specialized websites 61 00:03:19,590 --> 00:03:22,650 out there that that make money that people want that people 62 00:03:22,650 --> 00:03:25,560 buy, there's like almost, there's so much happening behind 63 00:03:25,560 --> 00:03:27,660 the scenes that we don't see going on. So that's really 64 00:03:27,660 --> 00:03:31,980 refreshing that even if we have some really specific niche, even 65 00:03:31,980 --> 00:03:35,160 crazy idea that it can still work, it can still make money, 66 00:03:35,220 --> 00:03:38,220 it doesn't necessarily have to be something that's mass appeal 67 00:03:38,220 --> 00:03:41,640 to anyone and everyone and so were you and I are talking about 68 00:03:41,940 --> 00:03:45,360 this idea of failure. So was this the this of this big 69 00:03:45,360 --> 00:03:48,990 success? Was this the first business that you created that 70 00:03:48,990 --> 00:03:52,140 you racked up this debt to build? Or was this like 71 00:03:52,140 --> 00:03:53,520 business? like seven or eight? 72 00:03:54,630 --> 00:03:57,690 Unknown: No, so um, yeah, that's actually a really good question. 73 00:03:57,750 --> 00:04:01,080 I don't think anybody's ever asked me that. What what number 74 00:04:01,080 --> 00:04:04,560 of business was it that you screwed up? So the first one was 75 00:04:04,560 --> 00:04:08,190 a photographer representation business, and then I started to 76 00:04:08,190 --> 00:04:10,290 do still photography productions, I've always been in 77 00:04:10,290 --> 00:04:14,100 the creative arts. And I just happened to be better at the 78 00:04:14,100 --> 00:04:17,700 business side behind it. And so then the photographer 79 00:04:17,700 --> 00:04:20,640 representation fell apart because I had the bad employee 80 00:04:20,640 --> 00:04:22,860 that got too close to my key vendor, and they came up with 81 00:04:22,860 --> 00:04:26,070 this idea on how to run my business just without me. And 82 00:04:26,070 --> 00:04:28,470 that ended up in a big lawsuit, and then I'm in this big 83 00:04:28,470 --> 00:04:31,590 lawsuit, but I have this juicy production season scheduled, you 84 00:04:31,590 --> 00:04:35,130 know, and it's Levi Strauss, and it's Wrangler. And it's Mercedes 85 00:04:35,130 --> 00:04:38,340 Benz, and BMW and all these jobs on the books and then September 86 00:04:38,340 --> 00:04:43,170 11, comes in and 24 hours I get wiped out. And so this business 87 00:04:43,170 --> 00:04:47,310 was, if you still want to the third one that was born out of 88 00:04:47,310 --> 00:04:51,480 this idea of what can I do now that makes and creates equity 89 00:04:51,660 --> 00:04:55,680 without me constantly having to be there. And that's how I 90 00:04:55,740 --> 00:04:59,970 that's how I ended up with that. And once you've like, lose your 91 00:05:00,000 --> 00:05:04,470 shirt in, in some of these things that you've done, believe 92 00:05:04,470 --> 00:05:08,430 me, you're very different in the way you set up your business, 93 00:05:08,700 --> 00:05:11,670 and what the business needs to do and how it needs to provide 94 00:05:11,670 --> 00:05:14,280 for us because you cannot ever have this happen to you again, 95 00:05:14,670 --> 00:05:15,120 ever. 96 00:05:16,230 --> 00:05:18,900 Robert Plank: And you sit in there that you I mean, you've 97 00:05:18,900 --> 00:05:21,300 gone through all kinds of difficulties, and I'm sure 98 00:05:21,300 --> 00:05:24,150 really stressful events. And he said in there something about 99 00:05:24,180 --> 00:05:27,750 like you, you do business a lot better than than the average 100 00:05:27,750 --> 00:05:30,690 person that you set up a lot of things correctly, you do a lot 101 00:05:30,690 --> 00:05:34,350 of things, right. So what would you say sets you apart from from 102 00:05:34,350 --> 00:05:37,050 a lot, a lot of other people out there, why What makes you so 103 00:05:37,050 --> 00:05:38,460 good at business and what you do. 104 00:05:39,260 --> 00:05:41,660 Unknown: So number one, I've created something that's called 105 00:05:41,660 --> 00:05:44,000 the five stress success blueprint. So I literally been 106 00:05:44,000 --> 00:05:48,980 participating and happily, so in building, you know, 10s of 1000s 107 00:05:48,980 --> 00:05:53,870 of businesses. And what I find is that people get so caught up 108 00:05:53,870 --> 00:05:56,870 in like a detail here or there, or they don't understand that 109 00:05:56,870 --> 00:05:59,780 there's a, there's a whole pathway on how you need to go 110 00:05:59,780 --> 00:06:02,930 right, like you start at the bottom of the mountain, you pack 111 00:06:02,930 --> 00:06:04,970 up your gear, you get your water, you get your food, you 112 00:06:04,970 --> 00:06:07,700 put your hiking boots on, you know, you prepare for everything 113 00:06:07,700 --> 00:06:10,490 along the way. And then you start going and there's a bunch 114 00:06:10,490 --> 00:06:14,240 of different ways you can go. So you kind of need to know where 115 00:06:14,240 --> 00:06:17,060 you want to get to, because you might need to change the path, 116 00:06:17,060 --> 00:06:19,580 but you know where the end end goal is. 117 00:06:19,870 --> 00:06:24,550 And so there's a couple things about this a number one, the way 118 00:06:24,550 --> 00:06:30,010 I set up my businesses is that I rather have 10 people that work 119 00:06:30,010 --> 00:06:34,660 five hours a week for me, versus one person that works 40 because 120 00:06:34,660 --> 00:06:39,010 it reduces the risk of you being in business but and it gives you 121 00:06:39,010 --> 00:06:42,490 the ability to scale up pretty quickly, I find that the number 122 00:06:42,490 --> 00:06:45,400 one mistakes entrepreneurs always make is they try to do 123 00:06:45,490 --> 00:06:49,300 mini me cloning. And they find somebody who's just like them 124 00:06:49,300 --> 00:06:52,660 who can do just as much as they do. And then they give this one 125 00:06:52,660 --> 00:06:55,120 person everything. And then this person goes like great now You 126 00:06:55,120 --> 00:06:57,580 taught me how to do your business, they go and they do 127 00:06:57,580 --> 00:07:00,400 that. And then the business owner starts from zero all over 128 00:07:00,400 --> 00:07:01,990 again. So please don't do that. 129 00:07:02,380 --> 00:07:06,490 Number two is sometimes you get caught up into, you know, 130 00:07:06,490 --> 00:07:09,040 especially with the social media, with people if I need to 131 00:07:09,040 --> 00:07:12,340 be an influencer, and I'm going What are you influencing? Well, 132 00:07:12,340 --> 00:07:14,710 you know, a lot of people make a lot of money on social media, I 133 00:07:14,710 --> 00:07:17,230 said about what are you selling? Well, you know, if I'm an 134 00:07:17,230 --> 00:07:19,810 influence, I can sell anything as well, that's not really the 135 00:07:19,810 --> 00:07:23,020 way this works, you kind of got to flesh out what it is that 136 00:07:23,020 --> 00:07:26,890 you're doing first and not hope that winning the lottery somehow 137 00:07:27,160 --> 00:07:31,840 is a valid business strategy. Hint, it's not. So you want to 138 00:07:31,840 --> 00:07:34,750 go and take these steps as I outlined them in the five star 139 00:07:34,750 --> 00:07:38,980 success blueprint, step by step by step by step. Because that 140 00:07:38,980 --> 00:07:41,980 way you don't miss anything, you're covering your bases, and 141 00:07:41,980 --> 00:07:43,960 you're setting yourself up to grow, build and scale. 142 00:07:45,060 --> 00:07:46,980 Robert Plank: So there's a lot of things to think about there. 143 00:07:46,980 --> 00:07:49,830 And I liked your visual of climbing the mountain and as you 144 00:07:49,830 --> 00:07:52,290 were saying that what was going through my head is this, this 145 00:07:52,290 --> 00:07:55,560 idea of you know, you're, here's the here's the.up here at the 146 00:07:55,560 --> 00:07:58,500 top of the mountain where you want to get to, and it won't be 147 00:07:58,500 --> 00:08:02,220 a straight line. And you might have to take some detours and do 148 00:08:02,220 --> 00:08:06,000 this or that or stop at risk for a while. And so even if even if 149 00:08:06,000 --> 00:08:09,690 you get blocked along the way, as long as you get there, that's 150 00:08:09,690 --> 00:08:13,290 still a point. And so that was a cool visual, I feel like you 151 00:08:13,290 --> 00:08:16,380 need to bust out a pen and paper and draw that and then you're 152 00:08:16,380 --> 00:08:19,470 mentioning that in order to scale it's more important 153 00:08:19,470 --> 00:08:23,760 instead of cloning yourself to figure out what the pieces of 154 00:08:23,760 --> 00:08:28,230 you are and then hire people to fill in the pieces in some way 155 00:08:28,230 --> 00:08:30,720 because I mean if you think about it, yeah like if you had a 156 00:08:30,720 --> 00:08:33,750 clone of yourself and you said hey clone, do everything that I 157 00:08:33,750 --> 00:08:36,930 want to do well, you yourself don't feel like doing it 158 00:08:36,930 --> 00:08:41,340 forever. So why would your clone do that? And then and also this 159 00:08:41,340 --> 00:08:46,140 idea of Okay, instead of just pursuing the dream of just money 160 00:08:46,140 --> 00:08:49,290 or just being an influencer and hoping that things will work 161 00:08:49,290 --> 00:08:52,710 out, figure out exactly what to sell and you know, you make me 162 00:08:52,710 --> 00:08:56,820 think about even like when you see famous YouTubers or 163 00:08:56,820 --> 00:08:59,190 influencers and they have sponsors and things like that, 164 00:08:59,190 --> 00:09:02,610 I've noticed usually they have one big sponsor and they have 165 00:09:02,610 --> 00:09:06,030 their big client or their Big Whale or kind of go to and then 166 00:09:06,030 --> 00:09:09,120 they have lots of other little you know, sponsors and things 167 00:09:09,120 --> 00:09:11,400 like that, that they promote like, but usually like I'm 168 00:09:11,400 --> 00:09:14,310 thinking about, like, I think Tim Ferriss always mentioned 169 00:09:14,310 --> 00:09:16,860 like something called wealth front, I have no idea what it 170 00:09:16,860 --> 00:09:20,670 is. But then that's like his go to big thing and so so yeah, 171 00:09:20,670 --> 00:09:24,630 that's that's a lot to think about, as far as maybe the the 172 00:09:24,720 --> 00:09:28,140 things that we've noticed from successful business, people from 173 00:09:28,140 --> 00:09:33,000 influencers, maybe just not 100% match up with what they're 174 00:09:33,000 --> 00:09:36,510 really making money with, and what they're really doing behind 175 00:09:36,510 --> 00:09:39,030 the scenes. And so there's a lot to think about as far as the 176 00:09:39,030 --> 00:09:43,170 things that we need to be taking action on and focusing on. And 177 00:09:43,170 --> 00:09:47,670 so you sold this, this stock photography, celebrity home 178 00:09:47,670 --> 00:09:50,520 business to Bill Gates, and then what did you do what was the 179 00:09:50,520 --> 00:09:51,570 next step after that? 180 00:09:52,260 --> 00:09:54,630 Unknown: Well, and then they hired me to become their Senior 181 00:09:54,630 --> 00:09:57,570 Director of Global entertainment and that's when really the 182 00:09:57,570 --> 00:10:01,620 journey begins all over again. As I'm working in there, Robert, 183 00:10:01,620 --> 00:10:06,600 I'm finding out that the way business is being set up really 184 00:10:06,600 --> 00:10:10,680 sucks that, you know, these inflexible structures and 185 00:10:10,680 --> 00:10:14,520 systems of corporate America, it's just like dreadful. I mean, 186 00:10:15,000 --> 00:10:18,660 you know, as I'm in there, and I'm finding out that you know, 187 00:10:18,690 --> 00:10:21,510 how women are being treated in the system, how minorities are 188 00:10:21,510 --> 00:10:24,300 being treated in the system, how anybody who's non conforming, is 189 00:10:24,300 --> 00:10:27,510 being treated, so they bring you in, they say, You're So Amazing, 190 00:10:27,510 --> 00:10:30,300 you're so amazing. And then that's the first thing they try 191 00:10:30,300 --> 00:10:32,910 to beat out of you by saying, like, now we forcing you in this 192 00:10:32,910 --> 00:10:35,790 structure, this is exactly what you have to do. This is how you 193 00:10:35,790 --> 00:10:38,670 have to do it. And no wonder that people are so fed up with, 194 00:10:39,030 --> 00:10:44,130 with, with working for, for the man basically. And after that I 195 00:10:44,130 --> 00:10:47,130 have to defend for about a year, I said, screw this, I'm gonna 196 00:10:47,160 --> 00:10:50,910 I'm gonna I'm gonna fix it. And that's when I quit. And I 197 00:10:50,910 --> 00:10:54,870 started working on this idea of this new business code on how do 198 00:10:54,870 --> 00:11:00,420 we need to change the structure, that it changes the way we want 199 00:11:00,420 --> 00:11:04,290 to feel when we are in it. You know, and what I found in the 200 00:11:04,290 --> 00:11:07,050 beginning, when I was working on it, I created something called 201 00:11:07,050 --> 00:11:10,920 the women's code, because I felt that women were horrible it to 202 00:11:10,920 --> 00:11:15,210 each other in organizations, you know, just like that. I mean, 203 00:11:15,210 --> 00:11:20,370 terrible, terrible backstabbing, bitches miserable. And I was 204 00:11:20,370 --> 00:11:23,130 like, you know, I don't, I don't think this is going to be 205 00:11:23,130 --> 00:11:26,010 helpful if we ever want to get to equality and have equal 206 00:11:26,010 --> 00:11:29,790 opportunity for everybody. So the women's codes about teaching 207 00:11:29,790 --> 00:11:35,550 women how to be in charge of ourselves, and how to get along, 208 00:11:35,550 --> 00:11:38,550 and how to have a code amongst women, which women really truly 209 00:11:38,550 --> 00:11:42,690 do not have, certainly not when it comes to work. And then as 210 00:11:42,720 --> 00:11:46,110 you know, the events now over the last couple years, kind of 211 00:11:46,110 --> 00:11:49,140 took a life on an honor on its own, I found out that the system 212 00:11:49,140 --> 00:11:52,170 and the structure doesn't work for men either. And that men are 213 00:11:52,170 --> 00:11:56,580 just as unhappy, especially Gen Z, and millennials hate being in 214 00:11:56,580 --> 00:12:00,120 corporate America. And this is all about money and being a 215 00:12:00,120 --> 00:12:03,360 number in the machine. You know, they don't care about free beer 216 00:12:03,360 --> 00:12:06,990 Fridays anymore. They don't care about the ping pong table, they 217 00:12:06,990 --> 00:12:10,740 want to have a sense of belonging and purpose and, and 218 00:12:10,740 --> 00:12:13,920 enjoyment of feeling like they're working towards 219 00:12:13,920 --> 00:12:18,270 something bigger, that's beneficial for everyone. And so 220 00:12:18,270 --> 00:12:20,490 that's really what I've been working on this new business 221 00:12:20,490 --> 00:12:22,830 code, how do we change the structure? How do we raise the 222 00:12:22,830 --> 00:12:26,940 awareness that as we are going into business on whether as 223 00:12:26,940 --> 00:12:31,110 entrepreneurs or you know why we working for someone else, that 224 00:12:31,110 --> 00:12:35,160 we have a greater joy, a sense of belonging, and feeling like 225 00:12:35,160 --> 00:12:38,370 we really contributing to the world, because people are 226 00:12:38,370 --> 00:12:39,090 miserable. 227 00:12:40,770 --> 00:12:42,900 Robert Plank: I mean, I you hear about this more and more these 228 00:12:42,900 --> 00:12:48,810 days about how the norm in you know, 60s 70s 80s, was you 229 00:12:48,810 --> 00:12:53,040 figure out your career, you get one employer, hopefully, you 230 00:12:53,040 --> 00:12:55,560 just stay with that one, and you write it out, and you stick it 231 00:12:55,560 --> 00:12:58,230 out, and you get to retirement. And then at some point along the 232 00:12:58,230 --> 00:13:01,800 way, when you heard about like, like the idea of like a serial 233 00:13:01,800 --> 00:13:05,280 entrepreneur or a freelancer or someone that lives like a 234 00:13:05,280 --> 00:13:09,750 nomadic kind of lifestyle, and going place to place and getting 235 00:13:09,750 --> 00:13:12,240 different clients, I get first, that seemed like a weird 236 00:13:12,240 --> 00:13:15,600 concept, right? It seemed like you maybe you were like a rebel 237 00:13:15,600 --> 00:13:18,900 or someone who like didn't quite fit in or was not a team player. 238 00:13:18,900 --> 00:13:21,540 But the more and more you hear about this, especially when 239 00:13:21,630 --> 00:13:25,260 you're getting into remote work, and like things in the in the 240 00:13:25,260 --> 00:13:28,770 cloud, and things and all those things of that nature, you just 241 00:13:28,770 --> 00:13:31,680 hear more about how like the tide is turning, and what you're 242 00:13:31,680 --> 00:13:36,600 talking about here of, you know, throwing out a lot of those old 243 00:13:36,600 --> 00:13:40,500 corporate america norms and having this new set of rules, I 244 00:13:40,500 --> 00:13:44,010 think that it's very much needed. And so can you unpack a 245 00:13:44,010 --> 00:13:46,980 little bit about this new business code? And maybe I know 246 00:13:46,980 --> 00:13:49,830 there's not enough time to go into all of it. But can you tell 247 00:13:49,830 --> 00:13:52,680 us about like some of the pieces, the buckets, so we get 248 00:13:52,680 --> 00:13:54,420 an idea of what's in this code? 249 00:13:54,839 --> 00:13:58,649 Unknown: Yes, absolutely. So in essence, it's based upon a very 250 00:13:58,649 --> 00:14:05,069 simple notion. And it is that we have really misappropriated the 251 00:14:05,069 --> 00:14:08,879 idea of diversity, equity and inclusion. And we've and it's 252 00:14:08,879 --> 00:14:12,509 created canceled culture as a result. Because if you now show 253 00:14:12,509 --> 00:14:15,419 up and you are not saying the right thing to the right person 254 00:14:15,419 --> 00:14:20,309 that sensitive enough, you know, and I have a client who is a 255 00:14:20,309 --> 00:14:24,479 photographer, and when he was describing the kind of makeup a 256 00:14:24,479 --> 00:14:29,039 particular skin type should be using, he was called into HR 257 00:14:29,039 --> 00:14:31,919 from this company and told him he had to actually change the 258 00:14:31,919 --> 00:14:35,429 wording because somebody who had oily skin 259 00:14:36,840 --> 00:14:43,530 or you know, yellow tinted skin would be possibly sensitive to 260 00:14:43,530 --> 00:14:48,180 that, and it could be considered racist. I mean, this is how far 261 00:14:48,180 --> 00:14:51,120 we've gone now is that you can't even tell people what makeup to 262 00:14:51,120 --> 00:14:55,440 use for their skin type. And I look at this and I say, the 263 00:14:55,470 --> 00:15:00,270 entire idea of of working together is built on what It's 264 00:15:00,270 --> 00:15:04,440 built up on strength. It's like you and I were sitting here we 265 00:15:04,440 --> 00:15:08,430 having an interview. We're doing this because you're doing 266 00:15:08,430 --> 00:15:11,250 something that I find interesting, I'm doing something 267 00:15:11,250 --> 00:15:14,820 you find interesting. And now we are sharing our opinions, but 268 00:15:14,820 --> 00:15:18,600 neither am I trying to convince you nor are not vice versa, 269 00:15:18,600 --> 00:15:21,960 right? We're having a conversation about ideas. And, 270 00:15:21,990 --> 00:15:25,110 you know, if you if you've, if I say something stupid, and you go 271 00:15:25,110 --> 00:15:28,290 like, Well, I'm not sure if I'm going to buy that. But you know, 272 00:15:28,290 --> 00:15:30,450 hey, let's just leave it there for what it is right? But 273 00:15:30,450 --> 00:15:33,480 there's no need for you to cancel me out, because I said 274 00:15:33,480 --> 00:15:36,630 something that you disagree with. But that's not the case in 275 00:15:36,630 --> 00:15:39,840 what we're seeing. Now. We're seeing now that it's gotten so 276 00:15:39,840 --> 00:15:44,430 far, that the judgment of each other for not being perfect, has 277 00:15:44,430 --> 00:15:48,600 gotten so high, that everybody's afraid to speak up, or God 278 00:15:48,600 --> 00:15:51,780 forbid, make a comment somewhere about something. So my message 279 00:15:51,780 --> 00:15:55,950 is everyone just calm down, just calm down. Because the idea here 280 00:15:55,950 --> 00:16:02,670 is that if I, the new business code is about teaching men, how 281 00:16:03,000 --> 00:16:09,480 women operate, teaching women, how men operate, it's about 282 00:16:09,480 --> 00:16:14,790 teaching people how non conforming people operate, so 283 00:16:14,790 --> 00:16:19,770 that they get some sort of measures of that their idea is 284 00:16:19,800 --> 00:16:24,810 only their perception. But it's not the ultimate truth, because 285 00:16:24,930 --> 00:16:29,100 50 people have 50 different experiences. So it's not for me 286 00:16:29,100 --> 00:16:33,990 to say, I am black, I am white, I'm Asian, this is my 287 00:16:33,990 --> 00:16:36,960 experience, and you have to relate to every single one of my 288 00:16:36,960 --> 00:16:41,910 experience, which is ridiculous, how the heck could I possibly do 289 00:16:41,910 --> 00:16:47,370 that? So rather, it is for this new business coach to help 290 00:16:47,370 --> 00:16:51,780 people to establish a parameter to say, Tell me about that. 291 00:16:52,080 --> 00:16:56,760 What's that feel like? And then instead of judging, taking it as 292 00:16:56,760 --> 00:17:02,700 face value, as an experience that I can learn from or simply 293 00:17:02,700 --> 00:17:06,330 store, so that instead of saying, but I cannot possibly 294 00:17:06,330 --> 00:17:10,620 true that you feel like this. So that if I understand, let's say, 295 00:17:10,620 --> 00:17:14,580 in broad strokes, how most men operate in business, which is 296 00:17:14,580 --> 00:17:19,710 logic, competitive, winning, strategic persuasive, right? 297 00:17:19,770 --> 00:17:23,280 more men in business are like that than women. Not all of 298 00:17:23,280 --> 00:17:28,110 course, then I look at women. And I say, here, women, for the 299 00:17:28,110 --> 00:17:32,670 most part, most women, not all women are more empathetic and 300 00:17:32,670 --> 00:17:38,550 more community driven, you know, are able to multitask a lot more 301 00:17:38,730 --> 00:17:41,370 men compartmentalize, if I take some of these things that are 302 00:17:41,370 --> 00:17:44,580 proven in science where we have, you know, we know that the 303 00:17:44,580 --> 00:17:47,220 brains are different, and I take these things, and I say, look, 304 00:17:47,460 --> 00:17:51,210 there's differences. There's in our nature and our DNA, there 305 00:17:51,210 --> 00:17:54,390 are differences in the way we operate. Why don't we just 306 00:17:54,390 --> 00:17:57,390 acknowledge that they exist, instead of saying you shouldn't 307 00:17:57,390 --> 00:18:01,950 be that way. And then I teach in this new business code, how to 308 00:18:01,950 --> 00:18:07,770 take advantage of finding whose strength It is to be in which 309 00:18:07,770 --> 00:18:12,960 position on a team, so that we can form teams and task force 310 00:18:13,200 --> 00:18:18,600 for specific outcomes based up on strength based innate 311 00:18:18,630 --> 00:18:22,110 leadership attributes. And at that point, we'll remove the 312 00:18:22,110 --> 00:18:26,610 gender, remove the sexual orientation, we remove the skin 313 00:18:26,610 --> 00:18:32,130 color, then we only looking at what's the experience, and the 314 00:18:32,340 --> 00:18:36,810 necessity at the piece that I need to bring to launching this 315 00:18:36,810 --> 00:18:41,160 product to five different markets. Who do I need to have 316 00:18:41,160 --> 00:18:47,850 on my team? And then I go look, and I get Marla and Susie and 317 00:18:47,850 --> 00:18:51,600 john and Scott on it, because I know that they're bringing this 318 00:18:51,600 --> 00:18:58,260 particular piece that I need to form a complete whole new, solid 319 00:18:58,710 --> 00:19:03,900 team that's not based on on likes and favors, but that's 320 00:19:03,930 --> 00:19:07,020 based upon innate strength. That's the whole idea. 321 00:19:08,010 --> 00:19:10,590 Robert Plank: I like this a lot. I think that this is very 322 00:19:10,590 --> 00:19:14,370 important, where as you said, I think that the the top I mean, 323 00:19:14,370 --> 00:19:18,180 the the way that cultural norms are swinging these days, it's 324 00:19:18,180 --> 00:19:22,080 crazy. And I think that for a number of years, it was bad in 325 00:19:22,080 --> 00:19:24,840 one way. And now it's bad in a different way. So what you're 326 00:19:24,840 --> 00:19:28,950 saying is we need to acknowledge the strengths and weaknesses. 327 00:19:28,950 --> 00:19:31,680 And instead of trying to turn people into something, they're 328 00:19:31,680 --> 00:19:35,460 not finding the right fit for them to be on that team to get 329 00:19:35,490 --> 00:19:38,640 the business working the way that it should be working. And 330 00:19:38,640 --> 00:19:43,170 so people listening are excited and energized and super jazzed 331 00:19:43,200 --> 00:19:45,720 up about what you have going on. They want to know more about 332 00:19:45,720 --> 00:19:48,090 this business code. They want to know more about you and your 333 00:19:48,090 --> 00:19:50,700 business. What's the next step or what are some resources where 334 00:19:50,700 --> 00:19:51,330 should we go? 335 00:19:51,810 --> 00:19:54,630 Unknown: Well, the first step I would encourage everyone to do 336 00:19:55,200 --> 00:19:59,970 is go to airtight avatar.com. So in this five star success boot 337 00:20:00,000 --> 00:20:04,260 One of the foundational steps is you got to figure out who you're 338 00:20:04,260 --> 00:20:08,460 selling to. So I provide the you know, how can you find out what 339 00:20:08,460 --> 00:20:13,020 the avatar of your really really good client is? in this in this 340 00:20:13,020 --> 00:20:16,080 masterclass free program that I provide for everyone just go to 341 00:20:16,080 --> 00:20:19,410 airtight avatar.com sign up for it you'll get the guide you 342 00:20:19,410 --> 00:20:22,800 know, it's pages and pages you just check market it's kind of 343 00:20:22,800 --> 00:20:26,310 like done for you with a couple videos, and then you'll know who 344 00:20:26,340 --> 00:20:30,420 you should be selling to number one. Number two, I want to 345 00:20:30,450 --> 00:20:33,540 remind all your listeners, Robert, that the reason you and 346 00:20:33,540 --> 00:20:37,620 I are doing this is because we live by your feedback. So reach 347 00:20:37,620 --> 00:20:41,670 out you know, leave a leave a comment for the show, or reach 348 00:20:41,670 --> 00:20:46,080 out to me personally at BC at Beata chill, calm I do check my 349 00:20:46,080 --> 00:20:50,130 own email. And let me know let us know what you're taking away 350 00:20:50,130 --> 00:20:56,880 what resonated. And check out my resources on my website, join my 351 00:20:57,120 --> 00:21:01,890 my group on Facebook, it's called my entrepreneur forum and 352 00:21:02,010 --> 00:21:06,120 reach out and I'll be happy to help any way I can to get you to 353 00:21:06,120 --> 00:21:08,370 create the business that supports you the way you want to 354 00:21:08,370 --> 00:21:08,970 be supportive. 355 00:21:09,870 --> 00:21:12,600 Robert Plank: Fantastic, that is my entrepreneur form. And you 356 00:21:12,600 --> 00:21:15,540 know what? Beyonce, you bring up a good point that so many people 357 00:21:15,570 --> 00:21:18,480 are just too passive as far as they're learning, and they're 358 00:21:18,480 --> 00:21:21,990 listening you and I hear we're real people, we have these 359 00:21:21,990 --> 00:21:24,960 podcasts interviews happening. So it's such a good idea for for 360 00:21:24,960 --> 00:21:29,460 anyone, if it's something that you said resonated with them, 361 00:21:29,520 --> 00:21:31,890 they should go and leave that feedback, they should go and 362 00:21:31,890 --> 00:21:34,380 contact you. They should visit those websites. Because 363 00:21:34,380 --> 00:21:37,620 otherwise, you're just taking in information and kind of nodding 364 00:21:37,620 --> 00:21:40,410 and saying, Oh, that sounds nice. And moving on to the next 365 00:21:40,410 --> 00:21:42,960 thing. You might as well be watching TV. It's that's kind of 366 00:21:42,960 --> 00:21:47,460 a waste. So if something helps, it's so so important to go and 367 00:21:47,460 --> 00:21:50,580 leave that feedback. And so to make sure that we have that web 368 00:21:50,580 --> 00:21:54,780 address for that avatar tool, can you tell us what that is one 369 00:21:54,780 --> 00:21:56,190 more time, so I didn't quite catch it. 370 00:21:56,640 --> 00:21:59,970 Unknown: It's airtight avatar.com. 371 00:22:00,600 --> 00:22:03,510 Robert Plank: airtight avatar calm. Oh, fantastic. And we will 372 00:22:03,510 --> 00:22:06,660 see you there. And we will see you in the Facebook group. And 373 00:22:06,660 --> 00:22:11,070 make sure to also send that an email to give your feedback. And 374 00:22:11,070 --> 00:22:13,680 as we wrap up, wind down our conversation today. Do you have 375 00:22:13,680 --> 00:22:17,280 any final parting words just to give us all something like a 376 00:22:17,280 --> 00:22:20,880 sentence or two to really chew on and think about for the rest 377 00:22:20,880 --> 00:22:23,130 of the day or the week something really good and powerful, 378 00:22:23,130 --> 00:22:24,060 anything come to mind? 379 00:22:24,420 --> 00:22:29,700 Unknown: Yes. Look at failure as a road sign. That just tells you 380 00:22:29,700 --> 00:22:32,940 please don't go this way instead of throwing a temper tantrum and 381 00:22:32,940 --> 00:22:36,150 throwing yourself on the ground and crying over why this way 382 00:22:36,150 --> 00:22:39,900 doesn't work. But look at it as a sign from Spirit God the 383 00:22:39,900 --> 00:22:43,050 universe that they want you not to go there so you can save 384 00:22:43,050 --> 00:22:46,380 yourself a lot of time and money and find the right way to go 385 00:22:46,380 --> 00:22:49,440 that because that's the number one thing I see is that a lot of 386 00:22:49,440 --> 00:22:53,610 especially new entrepreneurs get completely hung up because 387 00:22:53,640 --> 00:22:57,780 something didn't work, fail faster.