1 00:00:00,690 --> 00:00:03,450 Robert Plank: marketer of the Day episode eight to six 2 00:00:03,660 --> 00:00:07,710 unifying creative agency. Build your brand by taking the right 3 00:00:07,710 --> 00:00:11,190 actions in the order of importance to save time, money 4 00:00:11,220 --> 00:00:14,730 and agony with St. Louis marketing consultants bear 5 00:00:14,730 --> 00:00:15,270 weight 6 00:00:20,400 --> 00:00:23,550 Welcome back to the marketer of the day podcast we're here with 7 00:00:23,550 --> 00:00:26,520 bear Wade or you can call him Brandon way. But I think bear is 8 00:00:26,520 --> 00:00:31,830 a way cooler name, his website is unify dash agency.com. And 9 00:00:31,830 --> 00:00:35,370 more than a decade ago, bear Wade turned his self financed 10 00:00:35,370 --> 00:00:39,180 film into an award winning documentary for Patel Public 11 00:00:39,180 --> 00:00:42,690 Television. And now we're going to be talking today about brand 12 00:00:42,690 --> 00:00:46,290 messaging about video about making websites. So Bear glad to 13 00:00:46,290 --> 00:00:47,640 be talking to you. Yeah, 14 00:00:47,670 --> 00:00:48,840 Unknown: I appreciate it. Thanks for having me. 15 00:00:49,470 --> 00:00:51,330 Robert Plank: Glad to have you and appreciate you. So can you 16 00:00:51,330 --> 00:00:54,660 tell us what is your uniqueness? What is your stick? What makes 17 00:00:54,660 --> 00:00:57,750 you stand out? Why should we sit up and pay very close attention 18 00:00:57,750 --> 00:00:58,440 to what you're doing? 19 00:00:59,100 --> 00:01:02,700 Unknown: Sure, my biggest thing is that you should build your 20 00:01:02,700 --> 00:01:05,550 marketing in order, there's an order to building marketing, and 21 00:01:05,550 --> 00:01:10,080 nobody is talking about it. And after doing it for 20 years, I 22 00:01:10,080 --> 00:01:14,940 have this, this, you know, this battle cry of make sure you 23 00:01:14,940 --> 00:01:17,970 know, if your business owner or entrepreneur, you know, make 24 00:01:17,970 --> 00:01:19,800 sure you're building your marketing in order, you'll save 25 00:01:19,800 --> 00:01:23,250 a ton of time, a ton of money, and a ton of heartache. And so 26 00:01:23,730 --> 00:01:26,730 that's that's my big, my big, my big battle cry. 27 00:01:27,449 --> 00:01:30,479 Robert Plank: So you mean that when you say I'm being 28 00:01:30,479 --> 00:01:34,499 sarcastic, but when you you should do things in the specific 29 00:01:34,499 --> 00:01:37,319 order of importance, I should make business cards first, 30 00:01:37,319 --> 00:01:40,619 right? I should think of my email signature line first, 31 00:01:40,619 --> 00:01:44,759 right? So as far as the order of things like what is the wrong 32 00:01:44,759 --> 00:01:46,109 order? And what's the right order? 33 00:01:46,650 --> 00:01:48,960 Unknown: Well, I had people because I have a filmmaker, 34 00:01:48,960 --> 00:01:51,300 background, people would come to me for video, you know, for 35 00:01:51,300 --> 00:01:55,200 video production. And every time I'd get into a meeting for video 36 00:01:55,200 --> 00:01:59,700 production, I'd ask the client, you know, we're going to put 37 00:01:59,700 --> 00:02:02,550 your domain name at the end, you know, make sure that you know, 38 00:02:02,550 --> 00:02:04,680 your website and how is it looking? Is it converting 39 00:02:04,680 --> 00:02:08,250 viewers into paid customers and nine times out of 10? They're 40 00:02:08,250 --> 00:02:11,340 like, well, we have a website, but it also needs work. And we 41 00:02:11,340 --> 00:02:14,490 kind of look at each other like, Well, then why do the video, you 42 00:02:14,490 --> 00:02:17,370 know, first, you know, like, Let's push pause on it, let's 43 00:02:17,370 --> 00:02:20,220 get your website in order, you know, and kind of get your 44 00:02:20,220 --> 00:02:24,360 funnel figured out. And then from there, you know, we start 45 00:02:24,360 --> 00:02:26,730 working on our website, and we'd say, you know, every good 46 00:02:27,720 --> 00:02:33,120 website has a logo, brand colors, authentic photography, 47 00:02:34,200 --> 00:02:37,470 some sort of value proposition or brand script that says, you 48 00:02:37,470 --> 00:02:41,130 know, why we should choose you over the other guy, and some 49 00:02:41,130 --> 00:02:44,700 sort of call to action? And I say, do you have those in place, 50 00:02:44,700 --> 00:02:47,130 and they say, Well, we have a logo, but my uncle made it in 51 00:02:47,130 --> 00:02:51,690 PowerPoint 10 years ago, and it stopped me for this one. And so 52 00:02:51,690 --> 00:02:55,080 it's kind of like, okay, so I just realized after doing this 53 00:02:55,080 --> 00:02:59,070 for 20 years, backwards, or the wrong way that oh my god, 54 00:02:59,070 --> 00:03:01,440 there's an order to these things. And if we just did it in 55 00:03:01,440 --> 00:03:06,810 the right order, then we'd have a much better chance of, of not 56 00:03:06,810 --> 00:03:10,530 messing it up and having more of a I say unified look, you know, 57 00:03:10,530 --> 00:03:13,560 that named my company unify after that. But basically, what 58 00:03:13,560 --> 00:03:16,680 you're going to do is define every everything first, you 59 00:03:16,680 --> 00:03:20,850 know, then apply it, you know, and so I always start with a 60 00:03:20,940 --> 00:03:23,430 brand script, it's always, you know, if you can put it into 61 00:03:23,430 --> 00:03:27,000 words, and if you can say what you do, very succinctly and 62 00:03:27,000 --> 00:03:29,580 clearly, then you're going to put that everywhere. And, you 63 00:03:29,580 --> 00:03:34,560 know, an example of why you'd want to do that is if you, you 64 00:03:34,560 --> 00:03:39,570 know, as a video producer videographer, it is expensive to 65 00:03:39,570 --> 00:03:44,040 figure that out for a company. But you have to as part of the 66 00:03:44,040 --> 00:03:45,960 video production, if they don't have that figured out, you have 67 00:03:45,960 --> 00:03:48,660 to do that. And that's why video is expensive. And if you're 68 00:03:48,660 --> 00:03:52,050 building a website, that if you don't have that stuff figured 69 00:03:52,050 --> 00:03:54,720 out, you have to do it as part of the website because you need 70 00:03:54,720 --> 00:03:58,410 that. And if you're building a brochure, you need that stuff to 71 00:03:58,410 --> 00:04:02,430 put in the brochure. So once you have those things defined, it's 72 00:04:02,610 --> 00:04:07,560 a lot easier to build a website, it's a lot easier to build a 73 00:04:07,770 --> 00:04:10,380 brochure, and it's a lot easier to build the video. So now 74 00:04:10,380 --> 00:04:12,660 you're just going to collect the stuff and formatting it for the 75 00:04:12,720 --> 00:04:17,730 medium. So that's what what we're talking about. So I have, 76 00:04:18,000 --> 00:04:20,610 you know, these things this, we call them the unified brand 77 00:04:20,610 --> 00:04:25,140 steps, it's kind of Allah, Dave Ramsey's baby steps, but it's 78 00:04:25,140 --> 00:04:28,380 for branding. So you, if you, if you follow these steps in order, 79 00:04:28,410 --> 00:04:32,400 you can you can save a lot of time, money, 80 00:04:33,030 --> 00:04:36,090 Robert Plank: and you make it sound so easy and like the, and 81 00:04:36,090 --> 00:04:39,870 you're so right, that a huge part of the Dave Ramsey type of 82 00:04:39,870 --> 00:04:42,990 stuff. It's all about the order of importance, like even, you 83 00:04:42,990 --> 00:04:45,660 know, it's all things that you've heard of, but then 84 00:04:45,660 --> 00:04:48,630 everyone tries to do things in the wrong order, at least as far 85 00:04:48,630 --> 00:04:51,120 as that in that context. And that's why everything's all 86 00:04:51,120 --> 00:04:55,500 either like jammed up or working too hard or this isn't isn't 87 00:04:55,500 --> 00:05:00,300 being applied there. And what it reminds me of is like the It's 88 00:05:00,300 --> 00:05:03,630 like a traditional to do list, right? Why is it to do lists up 89 00:05:03,630 --> 00:05:06,810 because you list all the possible things that you can 90 00:05:06,810 --> 00:05:10,500 possibly do. And then there's the the temptation of like doing 91 00:05:10,500 --> 00:05:13,290 five things at once, and then you get so overloaded. And then 92 00:05:13,290 --> 00:05:16,230 you look at this whole long list and you say, we know that that 93 00:05:16,230 --> 00:05:19,500 little tiny task looks like a lot of fun this thing that it 94 00:05:19,500 --> 00:05:21,660 won't really make much of a difference, and it won't make me 95 00:05:21,660 --> 00:05:24,840 much money. But you know, at least if I do this one, test 96 00:05:24,840 --> 00:05:29,880 number 97, out of 100, at least I can draw a nice little line 97 00:05:29,880 --> 00:05:32,190 through it. And I'll feel really good for a few minutes. And it's 98 00:05:32,190 --> 00:05:35,430 like, I've achieved something. Yeah, right. Yeah. And you're 99 00:05:35,430 --> 00:05:38,700 just fooling yourself. And it's the same idea of like you said, 100 00:05:38,700 --> 00:05:41,790 like, oh, want to make a cool video, but I don't have a 101 00:05:41,790 --> 00:05:44,190 website yet or the website sign up and running. Yeah. And it's 102 00:05:44,190 --> 00:05:47,250 like, well, it'll, it'll make you feel good. But what are you 103 00:05:47,250 --> 00:05:50,520 in business? To make money or to make some progress or to help 104 00:05:50,520 --> 00:05:53,940 others or just to be selfish and make yourself look good? And so 105 00:05:54,330 --> 00:05:57,510 is there an easy way for us to kind of get in our heads 106 00:05:57,510 --> 00:06:02,040 encapsulate, these kind of bear Wade baby steps here? Yeah, 107 00:06:02,040 --> 00:06:02,790 sure. So 108 00:06:02,790 --> 00:06:05,520 Unknown: the there's basically five of them. And then within 109 00:06:05,520 --> 00:06:09,660 them, there are kind of sub steps. But basically, you define 110 00:06:09,660 --> 00:06:12,450 phase one is defining. So you're going to define your brand 111 00:06:12,450 --> 00:06:15,180 steps, you're going to define your brand identity, and then 112 00:06:15,180 --> 00:06:18,270 your brand media. So that's your photography, and your, you know, 113 00:06:18,270 --> 00:06:20,760 your explainer video, so people can easily understand what you 114 00:06:20,760 --> 00:06:23,760 do in a quick way. We all are learning from video these days. 115 00:06:23,760 --> 00:06:27,930 So we want to try and, you know, it seems like nine times out of 116 00:06:27,930 --> 00:06:32,340 10, that I'm looking for a software solution, or, you know, 117 00:06:32,370 --> 00:06:35,610 basically anything online, if I see the video, it's a lot easier 118 00:06:35,610 --> 00:06:38,670 for me to understand what service I'm getting what I'm not 119 00:06:38,670 --> 00:06:42,540 getting. So having that video in place, then once you have that 120 00:06:42,540 --> 00:06:46,230 done, it's about, you know what, this seems like a weird time to 121 00:06:46,230 --> 00:06:48,690 talk about it. But you want to define your pricing structure? 122 00:06:48,810 --> 00:06:52,950 How do How does somebody work with you? What does it cost, 123 00:06:52,980 --> 00:06:56,580 what are the deliverables, and if it's a product, you want to 124 00:06:56,580 --> 00:07:00,120 make sure you're defining what that product is. And if it's, if 125 00:07:00,120 --> 00:07:03,180 it's services, you want to also make sure you define it, but 126 00:07:03,180 --> 00:07:04,890 this is the way you do it, because then you're going to 127 00:07:04,890 --> 00:07:07,590 apply it to the, to the website, so you aren't building a website 128 00:07:07,590 --> 00:07:09,870 yet. So we haven't talked about websites, yet, a lot of people 129 00:07:09,870 --> 00:07:13,980 start there. And then they're like trying to reverse engineer. 130 00:07:15,060 --> 00:07:18,330 And then they're doing it twice. And everything costs a lot more. 131 00:07:18,990 --> 00:07:21,990 After that, then you're building your website now that you know, 132 00:07:21,990 --> 00:07:24,000 like what you're what you're selling, and what your brand 133 00:07:24,000 --> 00:07:28,500 scripts about. You You know, it's a lot easier to build, 134 00:07:28,530 --> 00:07:30,900 build the website, now you're just applying your brand media 135 00:07:30,900 --> 00:07:34,860 and your pricing structure in your, in your, in your brand 136 00:07:34,860 --> 00:07:38,010 script to the website. From there, you're working on your 137 00:07:38,010 --> 00:07:41,370 print media, if you have print media needs, so that business 138 00:07:41,370 --> 00:07:44,820 cards, you're talking about a brochure or any other like one 139 00:07:44,820 --> 00:07:47,460 sheet handout that you want to have to explain what you do to 140 00:07:47,460 --> 00:07:51,390 people in a face to face way, which is kind of going away as 141 00:07:51,390 --> 00:07:54,660 we're all quarantined, but you know, as, as things are opening 142 00:07:54,660 --> 00:07:58,110 back up, you know, prints gonna be even more valuable. So that's 143 00:07:58,110 --> 00:08:01,740 where you're gonna kind of do that. After that phase three is 144 00:08:01,740 --> 00:08:04,140 all about growing, you know, you want to make sure you have a 145 00:08:04,140 --> 00:08:07,920 customer list, you want to have some sort of lead generation 146 00:08:08,490 --> 00:08:12,660 figured out and define some sort of campaign initiative, you 147 00:08:12,660 --> 00:08:17,940 know, you're going to package up some thing that some service or 148 00:08:17,940 --> 00:08:22,230 product that you offer, that is that people can wrap their minds 149 00:08:22,230 --> 00:08:25,320 around, and then you want to continue to, to push out, you 150 00:08:25,320 --> 00:08:29,280 know, and, and people can understand what you're selling. 151 00:08:30,240 --> 00:08:33,690 From there. Phase four is ongoing. So once you've kind of 152 00:08:33,720 --> 00:08:37,620 built that whole platform, and it's out and it's in the world, 153 00:08:37,830 --> 00:08:40,500 you want to define your your content pipeline, so you can 154 00:08:40,500 --> 00:08:44,790 continue to serve your customers, or your prospective 155 00:08:44,790 --> 00:08:49,110 customers, and in define the roles. So if you start to have a 156 00:08:49,110 --> 00:08:52,830 team, you're you're not having to do everything yourself, which 157 00:08:52,830 --> 00:08:56,160 I highly recommend, so you don't burn yourself out. It's about 158 00:08:56,160 --> 00:08:58,530 who's doing what, and who's going to follow up with what and 159 00:08:58,530 --> 00:09:03,030 so defining that. And then from there, it's about defining your 160 00:09:03,030 --> 00:09:07,530 content schedule. So now that we know who's doing what, what kind 161 00:09:07,530 --> 00:09:09,720 of content are we going to get out there? What are the pain 162 00:09:09,720 --> 00:09:12,240 points of our potential customers? What are they 163 00:09:12,240 --> 00:09:16,770 struggling with? And how can we articulate why we're the 164 00:09:16,770 --> 00:09:20,280 solution, you know, over and over in different ways so that 165 00:09:20,430 --> 00:09:23,940 the content schedule. From there, we're gonna figure out 166 00:09:23,940 --> 00:09:26,970 how to deploy that content. And that's part of ongoing, and then 167 00:09:26,970 --> 00:09:29,760 from there it's scaling. The last step is, is how can we make 168 00:09:29,760 --> 00:09:32,490 it bigger and better and reach more people serve more people. 169 00:09:32,670 --> 00:09:36,450 And so we analyze what's working first, just to make sure that we 170 00:09:36,630 --> 00:09:39,840 hone it in as best we can. And then from there, we're going to 171 00:09:39,840 --> 00:09:42,210 work on some sort of project management system. There's no 172 00:09:42,210 --> 00:09:45,120 point in getting all these orders coming in if we can't 173 00:09:45,120 --> 00:09:48,600 fulfill them and track them. We can, you know, drop the ball 174 00:09:48,600 --> 00:09:51,150 there for sure. And so we want to make sure we have some sort 175 00:09:51,150 --> 00:09:54,570 of management system there in place, and that it's honed and 176 00:09:54,570 --> 00:09:58,590 everybody on your team can can can follow it. And then from 177 00:09:58,590 --> 00:10:01,860 there, it's just about hiring. delegating, training, following 178 00:10:01,860 --> 00:10:06,360 up inspiring your team to do better than what you could do by 179 00:10:06,360 --> 00:10:09,900 yourself. Oh, it's a lot. But you know, if you do that, in 180 00:10:09,900 --> 00:10:13,020 order, all this stuff is is listed on our website too. So 181 00:10:13,020 --> 00:10:17,640 you, it's all free free access to it. And it's much more 182 00:10:17,640 --> 00:10:20,430 helpful to read through it. And you can figure out which brands 183 00:10:20,430 --> 00:10:23,130 step you're on and, and go from there. Well, 184 00:10:23,159 --> 00:10:27,119 Robert Plank: it is a lot, but it's relatively speaking, it's 185 00:10:27,239 --> 00:10:30,689 less than what normally is a lot, right? Usually you hear 186 00:10:30,689 --> 00:10:33,119 about all this, like social media stuff, and all these 187 00:10:33,119 --> 00:10:37,169 harebrained ideas, and when I'm when I'm getting a lot from you, 188 00:10:37,169 --> 00:10:40,619 from your philosophy here your steps is, it seems to all of you 189 00:10:40,619 --> 00:10:43,259 about like the conciseness. And the short attention span, at 190 00:10:43,259 --> 00:10:46,139 least from just kind of getting a first impression of your steps 191 00:10:46,139 --> 00:10:48,599 here. Because you're mentioning things like in the beginning, 192 00:10:48,599 --> 00:10:52,199 like defining your brand, what you do your unique selling 193 00:10:52,199 --> 00:10:55,649 proposition basically and saying, like packaging it in a, 194 00:10:55,709 --> 00:10:58,619 you know, short, easy, concise way to tell people what it is 195 00:10:58,619 --> 00:11:01,049 that you do, then you're mentioning things in there like 196 00:11:01,199 --> 00:11:04,349 that, like the print media, and what came to mind there was, I 197 00:11:04,349 --> 00:11:06,599 mean, I still I send things out in the mail all the time to 198 00:11:06,599 --> 00:11:09,689 customers. And sometimes I'll print you know, like a one or 199 00:11:09,689 --> 00:11:12,329 two page letter, or just a quick, basically like very 200 00:11:12,329 --> 00:11:15,419 condensed sales letter, and I'll print off a couple 100 And like, 201 00:11:15,509 --> 00:11:19,079 send some in the mail to like my, like Top, Top 100 lead score 202 00:11:19,079 --> 00:11:22,139 customers, just to kind of hit them a different way. You 203 00:11:22,139 --> 00:11:25,799 mentioned things you mentioned about like the content schedule. 204 00:11:25,889 --> 00:11:28,199 And again, it was since we seem to be on like a Dave Ramsey 205 00:11:28,199 --> 00:11:31,349 theme today. Like I love Dave Ramsey's YouTube channel and I 206 00:11:31,349 --> 00:11:34,139 love how he has like five of them. And and it's and they're 207 00:11:34,139 --> 00:11:38,399 all just focused on like, three to six minute sort of questions 208 00:11:38,399 --> 00:11:41,489 people like call into, and I look at like, what's on the the 209 00:11:41,489 --> 00:11:44,129 YouTube page for him? Or like, whatever comes my way on the 210 00:11:44,129 --> 00:11:46,829 subscriptions? I'm like, Hmm, you know, that's one of my 211 00:11:46,829 --> 00:11:48,899 questions, or that's, that's one thing that I wouldn't want to 212 00:11:48,899 --> 00:11:52,439 know. Or like, I think even the whole The whole reason I even 213 00:11:52,439 --> 00:11:55,529 found a hit, because I knew of him but finding his YouTube 214 00:11:55,529 --> 00:11:58,139 channel. I think at one point I typed in some kind of a 215 00:11:58,139 --> 00:12:01,739 financial question. And just because he has hundreds or 1000s 216 00:12:01,739 --> 00:12:05,519 of these little videos made that aren't just here's me, here's 217 00:12:05,519 --> 00:12:08,129 something about it's, here's the problem that you're already 218 00:12:08,129 --> 00:12:10,799 searching for. Let me get in front of you. Let me explain it. 219 00:12:10,799 --> 00:12:14,159 And then let me kind of use that to draw you in. And then you 220 00:12:14,159 --> 00:12:16,949 even mentioned things like a lead magnet magnet and what 221 00:12:16,949 --> 00:12:20,879 comes to mind there is no quick landing page quick PDF document. 222 00:12:20,879 --> 00:12:24,689 So and even like when we, when we first came across each other 223 00:12:24,689 --> 00:12:28,919 you and me, I found this unify your marketing book trailer. And 224 00:12:29,039 --> 00:12:33,419 I mean, it's only a one minute and 12 seconds. So same deal is 225 00:12:33,479 --> 00:12:36,089 no even like you mentioning like, you know, the the branding 226 00:12:36,089 --> 00:12:38,369 colors and things like that. And that's, you know, quick 227 00:12:38,369 --> 00:12:41,459 judgment, first impression kind of thing. So just the the theme 228 00:12:41,459 --> 00:12:45,149 so far from you, describing your steps and describing your 229 00:12:45,149 --> 00:12:48,629 philosophy, it all just seems to be centered around like, short 230 00:12:48,659 --> 00:12:52,079 attention span. Let's get to it quickly. Let's tell them what 231 00:12:52,079 --> 00:12:55,649 we're all about. That way. We're not spending 15 minutes getting 232 00:12:55,679 --> 00:12:57,059 to the point. Well, 233 00:12:57,089 --> 00:13:01,079 Unknown: and to you know, Dave Ramsey's, going back to his 234 00:13:01,079 --> 00:13:04,739 example is he's a radio show, right? He has got like, a three 235 00:13:04,739 --> 00:13:07,739 hour show, I think he's still, you know, I think he still does, 236 00:13:07,739 --> 00:13:12,929 and he's broken up his segments into, you know, each question is 237 00:13:12,929 --> 00:13:16,559 now a segment on YouTube, it just, he's putting so many more 238 00:13:16,559 --> 00:13:22,109 hooks into the ocean to catch more viewers. And so that is, 239 00:13:22,139 --> 00:13:25,169 you know, that idea of like repurposing your content, 240 00:13:25,169 --> 00:13:28,439 thinking about it once making it once and then slicing and dicing 241 00:13:28,439 --> 00:13:31,289 and spreading it everywhere and turning that I'm real big on 242 00:13:31,289 --> 00:13:34,679 like, make because I have this video background, it's like you 243 00:13:34,679 --> 00:13:39,929 make the video, then transcribe the audio, and turn that into a 244 00:13:39,929 --> 00:13:45,479 blog post, have the audio become a podcast, and then you know, 245 00:13:45,509 --> 00:13:49,529 you're getting and then you can cut that up into short little 246 00:13:49,919 --> 00:13:53,789 social media posts. And, you know, you can really take a big 247 00:13:53,819 --> 00:13:57,989 concept and make it more digestible, for our very short 248 00:13:58,019 --> 00:14:02,399 attention, social media, attention spans. And, and same 249 00:14:02,399 --> 00:14:06,389 thing with, you know, email, we don't want to write these long 250 00:14:06,719 --> 00:14:10,169 essays anymore, it's got to be quick and, and let's just get 251 00:14:10,169 --> 00:14:12,539 them the quick win, you know, and that's, that's what we're 252 00:14:12,539 --> 00:14:12,929 about. 253 00:14:13,679 --> 00:14:16,559 Robert Plank: And it's like, the, like my thought process, 254 00:14:16,589 --> 00:14:20,099 especially the last few years have been like, of course, we 255 00:14:20,099 --> 00:14:23,189 should have a team and scale and delegate and have project 256 00:14:23,189 --> 00:14:25,469 management and all that kind of stuff. But if you look at like 257 00:14:25,469 --> 00:14:28,379 the total amount of work that's involved, if you're writing if 258 00:14:28,379 --> 00:14:33,149 you're sending an email in 2002, you'd send the big long 20 page 259 00:14:33,149 --> 00:14:36,689 long newsletter but but in this current day and age, if it's you 260 00:14:36,689 --> 00:14:41,639 know, 2025 or 2030 or something, you would make your video and 261 00:14:41,639 --> 00:14:44,819 then But then the same amount of work would be done in you know, 262 00:14:44,819 --> 00:14:48,539 making a still social graphic and making a quick like a 263 00:14:48,539 --> 00:14:52,289 headliner, like sound bite kind of thing for social media and 264 00:14:52,289 --> 00:14:56,129 making podcast notes and making a quick like it's a tweets and 265 00:14:56,129 --> 00:14:59,519 making the emails promoting it. So it's, it seems like it's like 266 00:14:59,519 --> 00:15:04,679 the It's still all this big long amount of work. But it's, it's 267 00:15:04,679 --> 00:15:07,709 like kind of customizing it for each platform and each 268 00:15:07,709 --> 00:15:11,759 personality type. So it's like, it's not like we're taking a 269 00:15:11,759 --> 00:15:15,599 shortcut, or it's not like we're saying, Well, I only do 10% of 270 00:15:15,599 --> 00:15:18,269 the work I used to do, it's still, it's just kind of being 271 00:15:18,269 --> 00:15:21,839 smarter with like, saying the same thing, but leveraging it in 272 00:15:21,839 --> 00:15:23,879 all these different ways. So I like that a lot. 273 00:15:23,909 --> 00:15:27,239 Unknown: Yeah, and people learn different ways. So some people 274 00:15:27,239 --> 00:15:30,209 like learning by watching videos, some like to read some 275 00:15:30,239 --> 00:15:32,849 listen while they're commuting. And so you know, we have all 276 00:15:32,849 --> 00:15:36,479 these different, some learn by scrolling. And, you know, 277 00:15:36,479 --> 00:15:38,969 reading very quickly, and so we have to meet them where they 278 00:15:38,969 --> 00:15:42,269 are. And so this idea of, of repurposing your content, and 279 00:15:42,299 --> 00:15:47,339 then meeting them where they are is, I'm big on so that's, that's 280 00:15:47,339 --> 00:15:49,049 my, another takeaway for today. 281 00:15:49,709 --> 00:15:51,959 Robert Plank: And along those lines, along the lines of, you 282 00:15:51,959 --> 00:15:55,019 know, people are different, what kind of sparks an idea in my 283 00:15:55,019 --> 00:15:57,959 head of talking to you is, like some of this, I don't know if 284 00:15:57,989 --> 00:16:00,269 you could call it cutting edge, but there's like some, like 285 00:16:00,269 --> 00:16:03,509 advanced kind of like video techniques that sometimes I'm 286 00:16:03,509 --> 00:16:05,879 like, that's kind of an interesting idea. So like, for 287 00:16:05,879 --> 00:16:08,939 example, sometimes you'd be we'll talk about like, kind of 288 00:16:08,939 --> 00:16:12,269 like, choose your own adventure, kind of courses that branch off, 289 00:16:12,299 --> 00:16:16,289 or I saw this one lady, like a couple of years ago had some 290 00:16:16,289 --> 00:16:20,459 kind of a, like a certification course, where this it was like a 291 00:16:20,459 --> 00:16:23,729 non Fast Forward video, and you'd watch it and randomly it 292 00:16:23,729 --> 00:16:27,209 would stop and say, like, it's quiz time, you have to answer a 293 00:16:27,209 --> 00:16:29,819 quiz based on something I've said in the last 30 minutes, and 294 00:16:29,819 --> 00:16:32,819 you have like 30 seconds to respond. And if you responded 295 00:16:32,819 --> 00:16:35,669 incorrectly, it would pull you all the way back to the 296 00:16:35,669 --> 00:16:38,519 beginning of that lesson. And it just makes me think of like, all 297 00:16:38,519 --> 00:16:41,699 these surely might be like, cutting edge, or like more 298 00:16:41,699 --> 00:16:44,099 advanced things. And there might be like, more foundational 299 00:16:44,099 --> 00:16:46,829 things that are more important now. But it's like, there's all 300 00:16:46,829 --> 00:16:50,609 these like cool ideas and things that just like, seem to not be 301 00:16:50,609 --> 00:16:53,669 used or not be used very much like gamification and things 302 00:16:53,669 --> 00:16:56,729 like that. So Does anything come to mind with like, some of this, 303 00:16:56,729 --> 00:17:00,629 these, these, these cool, high tech video solutions that like, 304 00:17:00,629 --> 00:17:02,789 I know, they're not foundational, but they're just 305 00:17:02,789 --> 00:17:04,919 not really used that often these days? 306 00:17:05,579 --> 00:17:10,049 Unknown: Well, I think that I mean, to be honest, that we're 307 00:17:10,049 --> 00:17:14,369 seeing so many really interesting uses of video in the 308 00:17:14,399 --> 00:17:20,189 Tick Tock and Instagram reels. Euro where where transitions are 309 00:17:20,189 --> 00:17:24,209 really neat, you know, the use of text is, is interesting. 310 00:17:24,599 --> 00:17:28,169 People are understanding that music really can help make a 311 00:17:28,169 --> 00:17:33,569 video interesting, which, when I started, people understood it, 312 00:17:33,569 --> 00:17:39,779 but it wasn't as prolific as it is now. So, I mean, it. I think 313 00:17:39,779 --> 00:17:43,949 it's really interesting how it's evolving. And it'll be 314 00:17:43,949 --> 00:17:49,019 interesting to see how it continues to morph and, and 315 00:17:49,019 --> 00:17:53,129 grow. But I'm really excited that people understand the power 316 00:17:53,129 --> 00:17:57,029 of video. And are we're using it to communicate with one another? 317 00:17:57,990 --> 00:18:01,050 Robert Plank: Well, fair enough. And so you mentioned a little 318 00:18:01,050 --> 00:18:05,700 bit about how you you work with clients, and many times they 319 00:18:05,820 --> 00:18:08,040 they want to do things in like a different order, and you say, 320 00:18:08,040 --> 00:18:10,980 you know, hey, wait, here are the steps, or you are like 321 00:18:10,980 --> 00:18:13,800 they're missing out on things like they're missing, like some 322 00:18:13,800 --> 00:18:17,130 of like, the very basic things they should be doing. And so I'm 323 00:18:17,130 --> 00:18:21,210 kind of curious about if you have an interesting fun, Client 324 00:18:21,240 --> 00:18:24,030 Success Story case study to share with us just to kind of 325 00:18:24,030 --> 00:18:28,710 demonstrate your magic. What you do as far as you go in there, 326 00:18:28,710 --> 00:18:32,040 you apply the secret sauce, you use video to improve someone's 327 00:18:32,040 --> 00:18:33,900 business, any fun stories like that come to mind. 328 00:18:35,460 --> 00:18:39,030 Unknown: Yeah, I mean, we have quite a few but a couple are 329 00:18:39,060 --> 00:18:42,960 have a side hustle called red meat lover, which is a YouTube 330 00:18:42,960 --> 00:18:48,780 and cooking channel. And it's all about cooking meat, which is 331 00:18:48,840 --> 00:18:52,500 kind of a funny niche, but me and a buddy of mine partnered up 332 00:18:52,500 --> 00:18:55,350 to he's the head of the in he's the front of the camera guy, and 333 00:18:55,350 --> 00:18:58,110 I'm the behind the scenes. And, you know, we've grown our 334 00:18:58,110 --> 00:19:02,430 YouTube channel to be we got over 130,000 subscribers and our 335 00:19:02,430 --> 00:19:08,100 website is getting, I think over 50,000 views a month, and for 336 00:19:08,100 --> 00:19:12,570 being just a side hustle and turning it through, you know, 337 00:19:12,570 --> 00:19:17,730 from being just a you know, publishing once a month and 338 00:19:17,730 --> 00:19:20,940 barely publishing once a month to now publishing once a week. 339 00:19:21,360 --> 00:19:26,220 And, you know, posting to multiple platforms and, and, you 340 00:19:26,220 --> 00:19:30,210 know, that whole idea of, of reaching an audience with video 341 00:19:30,210 --> 00:19:34,530 has been really fun and seeing it's fun to see that grow. For a 342 00:19:34,530 --> 00:19:38,610 client we've had, it wasn't specifically video, but the idea 343 00:19:38,610 --> 00:19:42,810 of making sure you build your marketing in order. We have a 344 00:19:42,810 --> 00:19:47,670 case study that a client of ours who I originally did their 345 00:19:47,670 --> 00:19:53,790 branding, probably, I don't know 10 years ago, came back to us 346 00:19:53,790 --> 00:19:56,940 and they said, you know, we have some marketing money in our 347 00:19:56,940 --> 00:20:00,000 budget this year. And we want to, we're thinking about reading 348 00:20:00,000 --> 00:20:04,050 Brandon and trying to, you know, level up some more, because we 349 00:20:04,050 --> 00:20:06,420 are an industry leader, but we don't quite look like it 350 00:20:06,420 --> 00:20:09,150 anymore, you know, our stuff stated and, and we want to take 351 00:20:09,150 --> 00:20:12,060 a take another crack at it. So we just started over, you know, 352 00:20:12,060 --> 00:20:16,050 we, we some of their branding kind of looks related so to what 353 00:20:16,050 --> 00:20:20,640 it used to be, but we, you know, we started with the brand script 354 00:20:20,640 --> 00:20:24,630 again. And while we didn't do it the first time, so we started 355 00:20:24,630 --> 00:20:27,900 with a brand script, and really narrowed in on, on what they 356 00:20:27,900 --> 00:20:32,430 were, who they were serving and what why they were the right 357 00:20:32,430 --> 00:20:35,940 solution and how they understood the pain points that their 358 00:20:35,940 --> 00:20:40,440 viewers were having. And we updated their identity, visual 359 00:20:40,440 --> 00:20:44,160 identity, their branding their logo signature to in the color 360 00:20:44,160 --> 00:20:49,140 palette to be more aligned with what who they were serving, they 361 00:20:49,140 --> 00:20:51,360 were not there serving nonprofits, so it had to look a 362 00:20:51,360 --> 00:20:54,450 little more, a little more friendly and a little less 363 00:20:54,480 --> 00:20:58,110 corporate. And, you know, we updated their other brand media, 364 00:20:58,140 --> 00:21:01,680 and they landed, as soon as we rolled all this stuff out, we 365 00:21:01,680 --> 00:21:04,050 did their business cards and stuff and, and they were getting 366 00:21:04,050 --> 00:21:07,440 ready to do a trade show. And they landed this client who took 367 00:21:07,440 --> 00:21:11,130 one of the partners who like, you know, they lined up work for 368 00:21:11,130 --> 00:21:14,460 the rest of the year. So they had him for like, you know, on 369 00:21:14,490 --> 00:21:18,030 on retainer for the next 10 months, and, you know, their ROI 370 00:21:18,030 --> 00:21:23,730 on their spend with us was some 900% to 943% or something. And 371 00:21:23,730 --> 00:21:28,260 so that was worth it, you know, by far that they they got so 372 00:21:28,260 --> 00:21:33,120 much more work just by looking like they had their their stuff 373 00:21:33,120 --> 00:21:36,390 together, you know, by looking professional being clear. And 374 00:21:36,810 --> 00:21:40,050 I'm super proud of them. And, you know, we worked ourselves 375 00:21:40,050 --> 00:21:43,980 out of a job, that's totally fine. Proud of them anyway. 376 00:21:45,210 --> 00:21:47,460 Robert Plank: Well, there's a few lessons in those stories. I 377 00:21:47,460 --> 00:21:50,640 mean, one thing that comes to mind is, again, back to the Dave 378 00:21:50,640 --> 00:21:54,360 Ramsey, again, a phrase he uses a lot is what we need, like 379 00:21:54,360 --> 00:21:57,120 we're cleaning up the mess, right? If someone like comes to 380 00:21:57,120 --> 00:22:00,180 him, and he says you need to go back and do the steps, it's get 381 00:22:00,180 --> 00:22:03,510 this this student loan out of the way or you know, get this 382 00:22:03,510 --> 00:22:06,990 tax fallen out of the way clean it the best that way, your life 383 00:22:06,990 --> 00:22:09,750 is a lot simpler. And as you're explaining that, where you have 384 00:22:09,750 --> 00:22:13,320 that that client where they didn't do the the branding the 385 00:22:13,320 --> 00:22:17,010 first time around, or things matched up, but not quite. You 386 00:22:17,010 --> 00:22:20,280 have to wonder with that mess in place, you had to wonder how 387 00:22:20,280 --> 00:22:23,850 much were they may be hesitating, or maybe not having 388 00:22:23,850 --> 00:22:26,850 the confidence they needed or right they wish they would be 389 00:22:26,850 --> 00:22:30,300 like not noticed just enough to not land that big deal. So 390 00:22:30,300 --> 00:22:33,090 there's something to be said just in general about keeping it 391 00:22:33,090 --> 00:22:36,150 simple, and cleaning up the mess. And, and that's the thing 392 00:22:36,150 --> 00:22:39,810 that I noticed, like I've been doing podcasting for a bunch of 393 00:22:39,810 --> 00:22:42,000 years. But as soon as when I first jumped into it, and I got 394 00:22:42,000 --> 00:22:45,270 all kinds of guests, I noticed how many times guest people 395 00:22:45,270 --> 00:22:48,090 would just like go back every like two or three years and just 396 00:22:48,150 --> 00:22:51,750 redo their website, redo their branding. And I always was super 397 00:22:51,750 --> 00:22:54,870 impressed. And I was like with all the other random things you 398 00:22:54,870 --> 00:22:58,290 have going on every week, in your life in your business, how 399 00:22:58,290 --> 00:23:01,410 do you find time to go back and like refresh these website 400 00:23:01,410 --> 00:23:05,370 designs because they have steps, right? Because if things are out 401 00:23:05,370 --> 00:23:07,980 of order, they can say let me go back to the very beginning. And 402 00:23:07,980 --> 00:23:11,580 let me make sure some of the colors about my message about 403 00:23:11,670 --> 00:23:15,630 like, like we said before the the print media that the freebie 404 00:23:15,720 --> 00:23:19,230 and just go back through and make sure that it's all taken 405 00:23:19,230 --> 00:23:22,320 care of that things are cleaned up. I mean that that's really 406 00:23:22,320 --> 00:23:25,860 powerful right there. And the other thing that I noticed from 407 00:23:25,860 --> 00:23:29,100 your stories here is even this side hustle you have even this, 408 00:23:29,370 --> 00:23:32,310 this red meat cooking thing you have as a hobby, you still know 409 00:23:32,310 --> 00:23:35,400 your numbers, right? Even though something can be fun, and 410 00:23:35,400 --> 00:23:37,470 something can be something you're just doing to see where 411 00:23:37,470 --> 00:23:41,100 it goes. There's something to be said about taking it seriously. 412 00:23:41,130 --> 00:23:43,890 I mean, imagine if imagine if you and your friends were 413 00:23:43,890 --> 00:23:46,560 hanging out like playing kickball, and that could be fun, 414 00:23:46,650 --> 00:23:49,050 every now and then for a few minutes. But imagine if you you 415 00:23:49,050 --> 00:23:52,800 and your friends were like on a kickball team and you knew rules 416 00:23:52,800 --> 00:23:55,170 and you knew how to play like games, you know, you had 417 00:23:55,170 --> 00:23:58,860 positions, then you'd have like a higher level of fun. So that's 418 00:23:58,860 --> 00:24:02,430 what kind of comes to mind. And I mean, I'm sure with you video 419 00:24:02,430 --> 00:24:06,240 guys. There's so much of like, keeping up with with the 420 00:24:06,240 --> 00:24:09,990 technology and you know, dealing with things like like video 421 00:24:09,990 --> 00:24:13,590 production and lighting and equipment. But if you just kind 422 00:24:13,590 --> 00:24:18,240 of did it for fun and just kind of screwed around. It wouldn't 423 00:24:18,240 --> 00:24:23,010 be as fulfilling as no having some knowledge plus using that 424 00:24:23,010 --> 00:24:26,700 to to play around with and I'm sure that even without having 425 00:24:26,730 --> 00:24:29,550 seen the red meat kitchen, I'm sure like the production quality 426 00:24:29,550 --> 00:24:31,890 looks super good. And I'm sure that you practice what you 427 00:24:31,890 --> 00:24:34,890 preach, preach and you have the brand colors and you have the 428 00:24:34,890 --> 00:24:41,340 music, but it would be so easy to just fool around and not have 429 00:24:41,340 --> 00:24:44,250 this like these elevated levels of fun and fulfillment from it. 430 00:24:44,579 --> 00:24:47,369 Unknown: No, totally, totally. But it also is a burden. It's 431 00:24:47,369 --> 00:24:51,029 like the more you know about anything the more you know about 432 00:24:51,029 --> 00:24:54,689 kickball, the more the more you're like yeah, I do need the 433 00:24:54,689 --> 00:24:58,289 right shoes or Yeah, I don't have the right ball or you know, 434 00:24:58,319 --> 00:25:02,129 you just kind of get into it. I can practice my my swing. Yeah, 435 00:25:02,159 --> 00:25:04,739 I guess my kick better or you know, you just start getting 436 00:25:04,739 --> 00:25:08,339 into knowing all the things you can do to make yourself better. 437 00:25:08,459 --> 00:25:11,219 And sometimes that gets in the way of just making content, 438 00:25:11,219 --> 00:25:15,749 having fun. And so you have to find that balance for sure. 439 00:25:15,749 --> 00:25:18,959 Because sometimes it is super fun. Because you feel like 440 00:25:18,959 --> 00:25:20,969 you're really knocking it out of the park and you're giving it 441 00:25:20,969 --> 00:25:23,519 your best. And other times, you're bogged down because you 442 00:25:23,519 --> 00:25:28,049 got to give it your best. Because you feel guilty if you 443 00:25:28,049 --> 00:25:28,559 don't, you know. 444 00:25:30,089 --> 00:25:32,819 Robert Plank: Yeah. And so do you have any words of advice on 445 00:25:32,849 --> 00:25:35,789 on that point, as we're kind of approaching these last few 446 00:25:35,789 --> 00:25:38,279 minutes of our conversation, because like, that comes to mind 447 00:25:38,279 --> 00:25:41,639 all the time is, I'm sure I'm not alone, in that I have a 448 00:25:41,639 --> 00:25:45,389 document just full of YouTube ideas. And I kind of I get to 449 00:25:45,389 --> 00:25:48,779 them with with some regularity. And I'll usually go down the 450 00:25:48,779 --> 00:25:51,449 list and I'll be like, well, this, this seems like something 451 00:25:51,449 --> 00:25:55,019 that it's not just easy for me, but it's easy and important. And 452 00:25:55,019 --> 00:25:57,779 it's timely, I'll move it to the top of the list. And many times 453 00:25:57,779 --> 00:26:00,959 I'll just knock up a video right then and there. So that way, I'm 454 00:26:00,959 --> 00:26:04,049 not getting caught in like the over planning gaze. And so do 455 00:26:04,049 --> 00:26:07,709 you have any words of advice as far as like staying organized, 456 00:26:07,709 --> 00:26:10,889 sticking to a schedule, and cranking out that video, because 457 00:26:10,889 --> 00:26:13,739 it's it seems like sometimes it gets pushed to the bottom of the 458 00:26:13,739 --> 00:26:16,289 list. And I'm sure that some people including me, but I'm 459 00:26:16,289 --> 00:26:19,589 sure others could use that encouragement, motivation to 460 00:26:19,589 --> 00:26:21,059 keep on cranking out the content. 461 00:26:21,840 --> 00:26:26,280 Unknown: Well, what gets scheduled gets done, me and Joe 462 00:26:26,280 --> 00:26:29,910 with red meat lover, we plan out, you know, we schedule that 463 00:26:29,910 --> 00:26:32,130 we're going to have a shoot day and we batch you know, we try 464 00:26:32,130 --> 00:26:37,470 and get five recipes shot in a day. And we spend the whole time 465 00:26:37,530 --> 00:26:39,870 you know, the whole day doing it, if we're going to set up and 466 00:26:39,870 --> 00:26:42,900 we're going to spend our our energy, our mind energy and 467 00:26:42,900 --> 00:26:45,480 attention on it. And we've already blocked out time from 468 00:26:45,480 --> 00:26:49,470 war, you know, the rest of work, then, let's make it good. You 469 00:26:49,470 --> 00:26:51,810 know, and let's, so we don't have to come back as often 470 00:26:51,810 --> 00:26:57,990 either, to shoot, so that helps. And then my biggest tip, to be 471 00:26:57,990 --> 00:27:00,930 honest with you, as I'm getting older, is outsource your 472 00:27:00,930 --> 00:27:04,650 editing. The there are some amazing editors out there, 473 00:27:04,650 --> 00:27:08,250 including us, you know, we offer us a video editing service. 474 00:27:08,400 --> 00:27:13,800 Because as I have gotten more experienced and more focused on 475 00:27:13,830 --> 00:27:16,500 owning a business rather than just working in a business. 476 00:27:17,250 --> 00:27:22,410 Video Editing is such a time. So it's so time intensive, it's 477 00:27:22,860 --> 00:27:25,890 it's expensive in the fact that you need some gear, you need 478 00:27:25,890 --> 00:27:30,900 hard drives, and some software. And boy, you can just never end 479 00:27:30,900 --> 00:27:34,650 with editing it just the more you do it, the better it gets. 480 00:27:34,650 --> 00:27:39,450 And then you just click in and you get kind of paralyzed on 481 00:27:39,450 --> 00:27:44,580 just shipping the damn thing. And so I highly recommend hiring 482 00:27:44,580 --> 00:27:47,520 an editor. So you're still the master your content, you know, 483 00:27:47,520 --> 00:27:50,340 you're the Pro, that's why we need to learn from you. But 484 00:27:50,370 --> 00:27:54,600 hiring an editor to make you look good, it can go a very long 485 00:27:54,600 --> 00:27:57,900 way and not burn you out. Because I feel like if I'm 486 00:27:57,900 --> 00:28:00,510 shooting the stuff and then having to edit it, I had to do 487 00:28:00,510 --> 00:28:03,960 that today for for a quick little social media post and me 488 00:28:03,960 --> 00:28:06,330 having to sit there and edit. Like, this isn't the best use of 489 00:28:06,330 --> 00:28:09,330 my time, but we got to get out today. And you know, I, my our 490 00:28:09,330 --> 00:28:12,660 editors already booked today. So I you know, I'm sitting here in 491 00:28:12,660 --> 00:28:15,780 the seat, you know, cranking it up. But that's one of those 492 00:28:15,780 --> 00:28:19,650 things that if you can plan ahead, outline or kind of script 493 00:28:19,650 --> 00:28:23,520 what you want to say, I haven't you know, we have some free 494 00:28:23,520 --> 00:28:27,780 resources at my website, Bear way.com that has, the best thing 495 00:28:27,780 --> 00:28:30,000 that I can give you there is that we have a free resource 496 00:28:30,000 --> 00:28:34,080 called the push record checklist, which is a list of 497 00:28:34,080 --> 00:28:38,280 things that you need to consider before pushing record. The so 498 00:28:38,790 --> 00:28:42,270 you know, check your wardrobe, check your hair, know how you're 499 00:28:42,270 --> 00:28:47,700 going to get in and out of a of the of the story or the 500 00:28:47,730 --> 00:28:50,730 recording that you're going to do. It's, you usually know the 501 00:28:50,730 --> 00:28:52,980 middle part, but it's the beginning like how am I going to 502 00:28:52,980 --> 00:28:55,890 start and then how am I going to wrap this up. So you just don't 503 00:28:55,890 --> 00:28:59,040 keep moving, you know, keep chattering along like I'm doing 504 00:28:59,040 --> 00:29:02,400 right now. But also, but you know, there's other things like 505 00:29:02,400 --> 00:29:05,490 that, that are really helpful. Like make sure you format your 506 00:29:05,610 --> 00:29:08,070 your SD card. If you're shooting with a camera, make sure your 507 00:29:08,070 --> 00:29:10,470 lights Nice. Check the background to make sure there's 508 00:29:10,470 --> 00:29:13,500 no distractions, make sure the sound is quiet that the 509 00:29:13,500 --> 00:29:15,990 dishwasher is not running or you know, whatever, that there's 510 00:29:15,990 --> 00:29:19,380 nobody jackhammering next door. So stuff like that. So that push 511 00:29:19,380 --> 00:29:22,470 record checklist is a free resource that we have on our 512 00:29:22,470 --> 00:29:22,860 website. 513 00:29:23,609 --> 00:29:25,619 Robert Plank: Well fantastic. Well I think you just gave us 514 00:29:25,649 --> 00:29:29,069 three really excellent things for us to consider. Thing number 515 00:29:29,069 --> 00:29:33,419 one is if there's something that you need to be doing schedule it 516 00:29:33,449 --> 00:29:38,099 know the start and the end time and know in that space will you 517 00:29:38,099 --> 00:29:41,549 be doing five videos will you be doing three videos and I think 518 00:29:41,549 --> 00:29:44,339 that's been my problem lately bear like I said, like, I've got 519 00:29:44,339 --> 00:29:47,099 all these other things that I have. But as far as being 520 00:29:47,099 --> 00:29:51,299 consistent with the YouTube videos, I just, I record them 521 00:29:51,329 --> 00:29:54,269 when when there's time for it, which as you know, it's 522 00:29:54,269 --> 00:29:56,759 sometimes there's there's zero time unless you carve out the 523 00:29:56,759 --> 00:30:00,389 time, you know ahead of time. So that's one thing for us to Keep 524 00:30:00,389 --> 00:30:05,129 in mind is is number one to schedule the important things 525 00:30:05,189 --> 00:30:09,509 before we do them. And then at the end there you were saying 526 00:30:09,539 --> 00:30:12,659 how important it is to basically have a checklist, even though it 527 00:30:12,659 --> 00:30:16,319 might seem tedious, like well make sure the dishwashers off, 528 00:30:16,619 --> 00:30:20,219 still have that checklist so that way, you know, when you're, 529 00:30:20,249 --> 00:30:23,159 you're getting in and out of the story. And then in the middle 530 00:30:23,159 --> 00:30:26,999 there we use, you talked about the importance of having a video 531 00:30:26,999 --> 00:30:29,849 editor, which I've just now recently started doing, I have 532 00:30:29,849 --> 00:30:33,539 kind of a virtual assistant. And he's not the best editor, but I 533 00:30:33,539 --> 00:30:36,059 don't really I don't care that much about having like movie 534 00:30:36,059 --> 00:30:39,149 level production quality, but there are certain things that I 535 00:30:39,149 --> 00:30:42,929 like to have in my videos. Like I like to have music, I like to 536 00:30:42,929 --> 00:30:46,859 have like a URL at the bottom. And I'm a little bit of a sucker 537 00:30:46,859 --> 00:30:51,389 for maybe not like exact subtitles, like the Gary Vee 538 00:30:51,389 --> 00:30:55,319 kind of kind of videos. But if I'm on a like a topic, or I see 539 00:30:55,319 --> 00:30:58,349 an important sentence, I kind of want the text to be right there 540 00:30:58,349 --> 00:31:01,619 on the bottom. And for me to go back and watch my own videos 541 00:31:01,619 --> 00:31:04,859 five or 10 times and be like, oh, where's the sentence? Like, 542 00:31:05,039 --> 00:31:08,219 that's not like you said, it's not a good use of my time. And I 543 00:31:08,219 --> 00:31:11,729 also relate to what you said in there a little bit of since I'm 544 00:31:11,729 --> 00:31:15,719 getting older, I think maybe my brain is not as like, like fluid 545 00:31:15,719 --> 00:31:19,439 or something. And to switch gears from being like the the 546 00:31:19,439 --> 00:31:22,709 high level business owner or content creator, and then switch 547 00:31:22,709 --> 00:31:25,709 over to being someone who's like editing software and making 548 00:31:25,709 --> 00:31:29,249 clicks and then switch back to being the marketer again, like, 549 00:31:29,579 --> 00:31:32,549 I'm not sure if it's an age thing or what but like, my brain 550 00:31:32,549 --> 00:31:35,729 can't handle that anymore. And and I don't want to I don't want 551 00:31:35,729 --> 00:31:39,299 to do it. Yeah, it is exhausting. And unlike you said 552 00:31:39,389 --> 00:31:42,419 it, we all, we all kind of have maybe a little bit of that 553 00:31:42,419 --> 00:31:45,809 skill. Like I can jump in and do some programming, I can do some 554 00:31:45,809 --> 00:31:49,229 copywriting do some video editing, I can do it if I have 555 00:31:49,229 --> 00:31:52,859 to if if I don't have the time plan well, or something's due 556 00:31:52,859 --> 00:31:55,979 soon. But do I want to do that all day, every day and always be 557 00:31:55,979 --> 00:31:58,709 switching gears. I mean, that sounds exhausting. So a lot of 558 00:31:58,709 --> 00:32:02,489 what you mentioned here today are like very doable, easy tips 559 00:32:02,489 --> 00:32:05,759 that are maybe like so obvious that we haven't even noticed 560 00:32:05,789 --> 00:32:08,219 they're staring right in front of our face. And so we need to 561 00:32:08,219 --> 00:32:12,299 be going back to basics, taking these steps doing these things. 562 00:32:12,299 --> 00:32:16,259 And you said that bear wade.com Is that place where we can find 563 00:32:16,259 --> 00:32:22,259 some of these free resources, B E, A R wad? And yes, they also 564 00:32:22,259 --> 00:32:25,649 want to want to plug the book and then the branding and the 565 00:32:25,649 --> 00:32:29,129 company. So in addition to bear weight.com, where else should we 566 00:32:29,129 --> 00:32:33,389 go? And what else should we do if our appetite has has been 567 00:32:33,449 --> 00:32:36,059 energized? And we need to get some good stuff from you? Yeah, 568 00:32:36,059 --> 00:32:36,359 no, 569 00:32:36,360 --> 00:32:39,030 Unknown: a lot of the free resources and place where you 570 00:32:39,030 --> 00:32:42,690 can pick up the book and we're recording a course right now. So 571 00:32:42,690 --> 00:32:46,200 I have to do a lot of video shooting myself. So I've been 572 00:32:46,680 --> 00:32:50,070 trying to schedule it and try to block out time for it just like 573 00:32:50,070 --> 00:32:54,090 you. But know the all of that you can be you can find a better 574 00:32:54,090 --> 00:32:57,450 way calm. So just start there, that's a great place, we also 575 00:32:57,450 --> 00:33:00,270 have a quiz. So you can figure out which brands step you're on. 576 00:33:00,300 --> 00:33:04,200 And all the brand steps are listed there. So you can figure 577 00:33:04,200 --> 00:33:06,420 out, you know, I kind of rattle them off, but it's gonna be hard 578 00:33:06,420 --> 00:33:09,000 to remember them all. So if you get a chance, you can go there, 579 00:33:09,240 --> 00:33:12,390 bear wave calm and go to the unify brand steps. 580 00:33:12,990 --> 00:33:17,160 Robert Plank: Fantastic. And just to put a put an end cap on 581 00:33:17,160 --> 00:33:19,200 the Dave Ramsey stuff, because it seems like that's been the 582 00:33:19,200 --> 00:33:22,680 analogy we've been using, you can learn the Dave Ramsey steps 583 00:33:22,680 --> 00:33:26,970 in about 20 seconds, right? It's just the list. But then as a as 584 00:33:26,970 --> 00:33:30,690 a as a prospect or as a consumer, it took me at least 585 00:33:30,780 --> 00:33:34,860 six to 12 months, if not longer to actually digest it. So that's 586 00:33:34,860 --> 00:33:37,470 like something well, and like Dave Ramsey, he's such a good 587 00:33:37,470 --> 00:33:41,670 example. As far as like, the what, as far as the the content 588 00:33:41,670 --> 00:33:44,490 marketing and making it simple and all of that, like there's so 589 00:33:44,490 --> 00:33:47,430 many little Dave Ramsey lessons where like, it just takes it 590 00:33:47,430 --> 00:33:51,420 took me so many months to digest just the list that was right in 591 00:33:51,420 --> 00:33:54,270 front of me in the beginning. And at first maybe I felt 592 00:33:54,270 --> 00:33:56,850 stupid, but I mean, I'm not super, I know the people out 593 00:33:56,850 --> 00:34:00,030 there who are trying to get a grip on this marketing thing, 594 00:34:00,030 --> 00:34:03,510 this video thing, this branding thing, whatever it is, wherever 595 00:34:03,510 --> 00:34:05,640 they're stuck with their course or their software, they need to 596 00:34:05,640 --> 00:34:08,520 get the word out, they need traffic, they need sales. The 597 00:34:08,520 --> 00:34:11,520 lesson I'm getting here is you're not stupid. Even if the 598 00:34:11,670 --> 00:34:15,660 list is is short. Sometimes it takes a while to digest what 599 00:34:15,660 --> 00:34:18,480 exactly it means and the place to get started places to take 600 00:34:18,480 --> 00:34:23,070 the very first step is going to bear way.com poke around, see 601 00:34:23,070 --> 00:34:26,580 what excites you because as we said at the beginning here, bear 602 00:34:26,580 --> 00:34:30,030 people learn in different ways. So maybe someone learns best 603 00:34:30,030 --> 00:34:33,630 from getting your book, taking your quiz, reading some of the 604 00:34:33,630 --> 00:34:36,480 content there. But the good news is it's all there a better 605 00:34:36,480 --> 00:34:40,140 way.com to jump in and see what happens next. And any final 606 00:34:40,140 --> 00:34:43,080 parting words of advice as we wrap up our conversation today? 607 00:34:43,890 --> 00:34:44,280 No, 608 00:34:44,340 --> 00:34:47,730 Unknown: I mean, really, once you use the steps, it's it. You 609 00:34:47,730 --> 00:34:50,760 don't get overwhelmed with doing all of the things you know you 610 00:34:50,760 --> 00:34:54,510 don't have to worry about doing all the steps at once, just like 611 00:34:54,510 --> 00:34:58,350 Dave Ramsey's baby steps. If you're if you have debt, you're 612 00:34:58,350 --> 00:35:00,630 gonna focus on your debt snowball. If you You know, if 613 00:35:00,630 --> 00:35:03,780 you, if you don't have your your, you know, once you figure 614 00:35:03,780 --> 00:35:06,240 out what step you're on, you just focus on that one. You 615 00:35:06,240 --> 00:35:08,970 don't have to do all the other things yet. So it really will 616 00:35:08,970 --> 00:35:11,970 help you focus on what's the most important for growing your 617 00:35:11,970 --> 00:35:17,280 company and scaling as you go. And I wish you, you all, 618 00:35:18,000 --> 00:35:20,430 prosperous business ventures. 619 00:35:21,330 --> 00:35:24,720 Robert Plank: Fantastic. And so, to take the next step, go to 620 00:35:24,720 --> 00:35:28,650 bear wade.com Barry Wade, thanks for stopping by and helping us 621 00:35:28,650 --> 00:35:29,070 out here. 622 00:35:29,130 --> 00:35:30,810 Unknown: I appreciate it. Robert, thank you so much. 623 00:35:35,550 --> 00:35:37,710 Robert Plank: Do you wish you had a podcast just like this 624 00:35:37,710 --> 00:35:41,490 one? Do you wish you did more with your podcast like getting 625 00:35:41,490 --> 00:35:44,970 more traffic, being active on social media getting more 626 00:35:44,970 --> 00:35:48,930 guests, better guests, or you being a guest on other podcast? 627 00:35:49,080 --> 00:35:51,870 Or maybe you just want your podcast to serve the same but 628 00:35:51,870 --> 00:35:54,840 you don't want the time commitment you currently put 629 00:35:54,840 --> 00:35:58,470 into your podcast, if any or all of that sounds great to you. Go 630 00:35:58,470 --> 00:36:03,510 right now to DF y podcast.com/free. To claim your 631 00:36:03,510 --> 00:36:05,670 12 podcast boosters