1 00:00:01,740 --> 00:00:04,440 Robert Plank: marketer of the Day episode eight to seven, 2 00:00:04,590 --> 00:00:08,760 website rental coaching, build a predictable passive income using 3 00:00:08,760 --> 00:00:12,480 small business lead generation and search engine optimization 4 00:00:12,480 --> 00:00:21,060 traffic with Luke Vanderveer. Welcome back to the marketer of 5 00:00:21,060 --> 00:00:24,330 the day podcast. We're here with Luke van deer. And we're going 6 00:00:24,330 --> 00:00:26,850 to be talking today about so many different things and so 7 00:00:26,850 --> 00:00:30,840 many possibilities. We're going to talk about rank and rent SEO, 8 00:00:30,960 --> 00:00:34,560 how to get your website to rank on the first page of Google side 9 00:00:34,560 --> 00:00:37,830 hustles. Getting people to pay without being good at sales, we 10 00:00:37,830 --> 00:00:40,440 will see where the conversation leads. So Luke, glad to be 11 00:00:40,440 --> 00:00:41,130 talking to you. 12 00:00:41,460 --> 00:00:43,170 Unknown: Yeah. Thanks for having me on. Robert. 13 00:00:43,799 --> 00:00:46,229 Robert Plank: I'm super happy to have you on. So what are we 14 00:00:46,229 --> 00:00:48,749 talking about here today? What is your passion? What has your 15 00:00:48,749 --> 00:00:51,599 fired up? What can you not help but tell us about 16 00:00:52,259 --> 00:00:55,349 Unknown: I just love teaching people how to create a passive 17 00:00:55,349 --> 00:00:57,899 income, especially the people who want to get rid of their 18 00:00:57,899 --> 00:01:02,099 nine to five job by renting out this digital real estate to 19 00:01:02,099 --> 00:01:04,049 business owners just doing lead generation. 20 00:01:04,890 --> 00:01:07,890 Robert Plank: And I mean, renting out digital real estate 21 00:01:07,890 --> 00:01:10,440 sounds awesome, because what comes to mind, just right off 22 00:01:10,440 --> 00:01:14,670 the bat is that I can build something I can, more or less 23 00:01:14,670 --> 00:01:18,810 kind of guarantee income coming in once I land someone who can 24 00:01:18,810 --> 00:01:21,870 buy from it. And then there's kind of that feeling of like 25 00:01:21,900 --> 00:01:24,630 kind of like what like the real estate idea in general is that I 26 00:01:24,630 --> 00:01:27,450 can own this thing. And then if the buyer drops off, or the 27 00:01:27,450 --> 00:01:30,630 income drops off, then I can maybe digitally evict that 28 00:01:30,630 --> 00:01:32,910 tenant and then get it in a new tenant, at least that's what 29 00:01:32,910 --> 00:01:37,620 comes to mind. So how far on the ball or off the ball? Am I as 30 00:01:37,620 --> 00:01:40,710 far as these first impressions about this whole renting out? 31 00:01:40,710 --> 00:01:42,090 Does your real estate idea? 32 00:01:42,659 --> 00:01:44,819 Unknown: Oh, that's right on the ball. That's exactly what it is. 33 00:01:44,819 --> 00:01:48,209 It's the same idea like physical real estate, you're just doing 34 00:01:48,209 --> 00:01:51,059 it with the internet and websites, instead of you know, 35 00:01:51,059 --> 00:01:53,759 buying a property and having tenants. Your tenants are now 36 00:01:53,759 --> 00:01:54,329 digital. 37 00:01:55,170 --> 00:01:58,410 Robert Plank: Okay, and so like, so what are we building? And 38 00:01:58,470 --> 00:02:00,600 what kind of access are we giving? Because then what comes 39 00:02:00,600 --> 00:02:03,930 to mind is, you know, everyone talks about build a website, and 40 00:02:04,290 --> 00:02:08,550 then you know, place ads or sell ads. But I imagine that you bet 41 00:02:08,550 --> 00:02:11,340 your idea is like, give them some kind of login access. But 42 00:02:11,340 --> 00:02:14,700 then there's the worry of well, will they trash the site? Will 43 00:02:14,700 --> 00:02:17,190 they take over the site, or cloned or something like that? 44 00:02:17,190 --> 00:02:20,970 So can you give us maybe like an example or a story like what do 45 00:02:20,970 --> 00:02:25,770 you build? And then how do you kind of move these these digital 46 00:02:25,770 --> 00:02:27,720 tenants into the digital property? 47 00:02:28,230 --> 00:02:33,000 Unknown: Sure. So you're looking for a market somewhere. Now, it 48 00:02:33,000 --> 00:02:35,220 could really be anywhere in the world, I just like to stick to 49 00:02:35,220 --> 00:02:38,580 the US just because I'm here. But look for a market where 50 00:02:38,580 --> 00:02:42,990 there's search volume and people that need some service, and that 51 00:02:42,990 --> 00:02:46,230 it's not being served, or it looks like it's easy to take 52 00:02:46,230 --> 00:02:49,380 over that market. And then you build a website to fill that 53 00:02:49,380 --> 00:02:53,490 need. And once you move that website up in the search 54 00:02:53,490 --> 00:02:57,360 results, on to that first page of Google people see it. So you 55 00:02:57,360 --> 00:02:59,790 have a lot of visibility. And now people are going to this 56 00:02:59,790 --> 00:03:03,420 website looking for whatever the services, you know, it could be 57 00:03:03,420 --> 00:03:07,560 a plumber, it could be a roofer, a tree service, a concrete 58 00:03:07,560 --> 00:03:11,370 person, whatever the whatever the niches, and when you have 59 00:03:11,370 --> 00:03:14,850 people that are looking for it now, those are all customers. So 60 00:03:14,850 --> 00:03:18,180 now we're going to connect that customer to a business owner, 61 00:03:18,180 --> 00:03:22,650 almost like a broker would. And then we charge for the fee of, 62 00:03:22,770 --> 00:03:25,680 you know, bringing them customers. And because it's your 63 00:03:25,680 --> 00:03:29,400 website, you built it, you own this digital asset, which gives 64 00:03:29,400 --> 00:03:33,060 you complete control of your income and what happens so you 65 00:03:33,060 --> 00:03:35,610 work with and many other things. 66 00:03:36,360 --> 00:03:38,280 Robert Plank: Well, right off the bat, this sounds amazing, 67 00:03:38,280 --> 00:03:41,580 because the I'm sure you've been in the situation many times 68 00:03:41,580 --> 00:03:46,380 where I need something fixed now, right? My sprinklers are 69 00:03:46,380 --> 00:03:50,610 broken, my water heaters broken, my dishwashers broken something 70 00:03:50,610 --> 00:03:55,020 like that. And then if you're anything like me, Luke, I go and 71 00:03:55,020 --> 00:03:59,580 I look on Yelp, I look on the Google Reviews. I'm desperately 72 00:03:59,580 --> 00:04:03,030 searching like my town name plus with the services. And then 73 00:04:03,030 --> 00:04:05,460 there's kind of the there's like the obvious answers, like 74 00:04:05,460 --> 00:04:08,070 sometimes there's some kind of 800 number and I'm like, that's 75 00:04:08,070 --> 00:04:11,790 not a local person. And then sometimes I'll find a phone 76 00:04:11,790 --> 00:04:14,580 number and I'll make a call and I'll end up on like a nationwide 77 00:04:14,580 --> 00:04:18,420 switchboard and right what city and I'm like, but I thought I'm 78 00:04:18,420 --> 00:04:21,810 calling a mom and pop. And then every now and then I'll come 79 00:04:21,810 --> 00:04:25,140 across one of these like landing pages. And it looks kind of like 80 00:04:25,230 --> 00:04:27,930 like a single page generic kind of lead capture thing. And I'm 81 00:04:27,930 --> 00:04:31,320 not exactly sure if it's owned by the person or what it is. So 82 00:04:31,320 --> 00:04:35,250 I think maybe that's me finding one of one of these types of 83 00:04:35,250 --> 00:04:38,340 websites that you're mentioning. And so it makes a lot of sense 84 00:04:38,340 --> 00:04:41,160 because at least from over the years of like, you know, 85 00:04:41,160 --> 00:04:43,830 homeownership I get so frustrated as far as like 86 00:04:43,830 --> 00:04:47,160 finding the solution that I need right now. Today. I get a call 87 00:04:47,160 --> 00:04:51,480 back a week later. And so you're saying like if this if someone 88 00:04:51,480 --> 00:04:55,890 is setting up like a plumber lead capture page in their town, 89 00:04:56,250 --> 00:04:58,980 someone needs a plumber, they find this page and it ranks 90 00:04:58,980 --> 00:05:01,500 highly on Google because They've done this you know digital 91 00:05:01,500 --> 00:05:05,220 marketing magic to get it set up, someone fills in, like their 92 00:05:05,220 --> 00:05:07,740 information, their name, phone number all that into this 93 00:05:07,740 --> 00:05:10,920 plumber lead capture form, where does it go? Because that's 94 00:05:10,950 --> 00:05:13,980 that's kind of the I always wonder like does it go to like a 95 00:05:14,010 --> 00:05:19,860 like an app, an email, a text message? How do you get the the 96 00:05:19,860 --> 00:05:23,400 lead to this person that you're selling the leads to? 97 00:05:23,880 --> 00:05:27,240 Unknown: Sure. So the lead when they go to the website, it kind 98 00:05:27,240 --> 00:05:30,450 of depends on what they're going to do if the person calls, calls 99 00:05:30,450 --> 00:05:34,080 can be forwarded with special call tracking software to 100 00:05:34,080 --> 00:05:38,190 anywhere. So you could call this tracking phone number, which we 101 00:05:38,190 --> 00:05:40,860 choose local for the exact reason you mentioned, right, I'm 102 00:05:40,860 --> 00:05:43,590 not going to put a one 800 number on there. Because I want 103 00:05:43,590 --> 00:05:46,170 that personal feeling, I'm going to choose a local number from 104 00:05:46,170 --> 00:05:49,470 that area. So it looks like you know, it's a local person, 105 00:05:49,470 --> 00:05:52,800 because that is who I'm going to send it to when the person calls 106 00:05:52,800 --> 00:05:55,230 in. But when somebody calls that phone number, you could have 107 00:05:55,230 --> 00:05:57,750 afforded to your cell phone, I could forward it to a business 108 00:05:57,750 --> 00:06:01,110 owner in the area, whatever I want to do. Initially, when the 109 00:06:01,110 --> 00:06:04,440 site's kind of moving up in the search engine rankings, if you 110 00:06:04,440 --> 00:06:07,710 haven't found a person who's going to take those leads yet 111 00:06:07,710 --> 00:06:11,220 and work on that. You know, you could just take the leads 112 00:06:11,250 --> 00:06:14,130 yourself and then just hand them off to people as you know, free 113 00:06:14,130 --> 00:06:17,460 referral to help some local business owners. But what would 114 00:06:17,460 --> 00:06:19,650 happen is, you know, somebody fills out the quote form, you 115 00:06:19,650 --> 00:06:22,230 put an email, and it will just email to whoever you want it to 116 00:06:22,230 --> 00:06:25,380 and the phone call for it's whoever you want it to. So once 117 00:06:25,380 --> 00:06:28,170 you find a business owner to work with, you just kind of 118 00:06:28,170 --> 00:06:31,860 punch in their information on the back end and lead flow is 119 00:06:31,860 --> 00:06:34,260 taken care of automatically go straight to them. 120 00:06:34,980 --> 00:06:38,220 Robert Plank: Well, this sounds a thing that maybe at first 121 00:06:38,220 --> 00:06:41,850 could be exciting, but also scary. And I hope that that I'm 122 00:06:41,850 --> 00:06:45,600 not asking you for you to give away any of your secrets. But 123 00:06:45,600 --> 00:06:48,720 let's say that you're just starting out and you're trying 124 00:06:48,720 --> 00:06:51,180 to get these first few leads to come in. And maybe you're doing 125 00:06:51,180 --> 00:06:54,570 some SEO magic, but you're saying, Okay, I want to capture 126 00:06:54,570 --> 00:06:58,260 leads for a local plumber. And maybe you haven't even landed 127 00:06:58,260 --> 00:07:01,590 this local plumber yet. You're saying that, like take the phone 128 00:07:01,590 --> 00:07:05,910 call yourself. So how does that work? Exactly? Like if if I'm 129 00:07:05,970 --> 00:07:07,800 say, I'm setting this up? And I'm saying, Well, I don't I 130 00:07:07,800 --> 00:07:10,590 don't have a client yet. And I want me to go into my phone and 131 00:07:10,590 --> 00:07:13,500 ring and my phone rings. And someone says help I need a 132 00:07:13,500 --> 00:07:16,650 plumber. Like what what's someone even going to be asking 133 00:07:16,650 --> 00:07:19,350 me or like am I going to be like, like fraudulent for like 134 00:07:19,350 --> 00:07:22,080 pretending to be a plumber? Like, it's like, I'm excited 135 00:07:22,080 --> 00:07:24,360 about it. But I'm also like really afraid of a million 136 00:07:24,360 --> 00:07:26,430 things that could go wrong, but I might be overthinking 137 00:07:26,430 --> 00:07:29,790 Unknown: it. Yeah, no fair question. It's, it's one of 138 00:07:29,790 --> 00:07:32,520 those things where like, first time that happens, somebody 139 00:07:32,520 --> 00:07:34,860 calls up and I'm like, Oh, my God, what am I supposed to say 140 00:07:34,860 --> 00:07:38,370 here? But really, you're just gonna, you know, act as if you 141 00:07:38,370 --> 00:07:40,890 were the Secretary just take down, you know, what they need? 142 00:07:40,950 --> 00:07:43,320 That that's essentially all it is, they're gonna call in with 143 00:07:43,320 --> 00:07:46,320 some issue. And you're just gonna say, Oh, great. Yeah, 144 00:07:46,350 --> 00:07:49,440 what's, um, what? Tell me what's going on? And just get a little 145 00:07:49,440 --> 00:07:52,860 bit of detail on that. Okay, well, where are you located? 146 00:07:53,220 --> 00:07:55,860 Okay, great, what's a good phone number for you, you know, just 147 00:07:55,860 --> 00:07:58,080 collect all the basic information, someone would need 148 00:07:58,080 --> 00:08:01,650 to reach out to them. And then my response is typically, like, 149 00:08:01,680 --> 00:08:05,280 listen, all our guys are in the field at the moment, I will get 150 00:08:05,280 --> 00:08:06,720 in touch with them. And I'll have somebody give you a call 151 00:08:06,720 --> 00:08:11,040 back in a couple hours. So, you know, unless it's an emergency 152 00:08:11,040 --> 00:08:13,830 thing where they need somebody, right? The second, that's a 153 00:08:13,830 --> 00:08:17,310 pretty standard response, where now I have a couple hours to go 154 00:08:17,310 --> 00:08:20,640 reach out and find a local business in the area who can 155 00:08:20,670 --> 00:08:23,820 handle the work. And it's only something I have to do, you 156 00:08:23,820 --> 00:08:28,470 know, initially until I find a business owner that I think, you 157 00:08:28,470 --> 00:08:31,110 know, is a good one for the area, they can actually serve 158 00:08:31,110 --> 00:08:34,050 clients and they do a good job. Because then I'll work out a 159 00:08:34,050 --> 00:08:36,150 deal with that person specifically, so that it just 160 00:08:36,150 --> 00:08:39,900 goes to them. And I don't have to keep doing the, you know, 161 00:08:39,900 --> 00:08:44,400 information collection, and then a broker stuff, right? Once I 162 00:08:44,400 --> 00:08:47,460 get the deal set up, that'll be fine. But initially, you can 163 00:08:47,460 --> 00:08:48,600 take the calls like this. 164 00:08:49,290 --> 00:08:51,120 Robert Plank: I mean, you make it sound so simple, because 165 00:08:51,120 --> 00:08:53,400 like, hey, up, and up until two minutes ago, I was thinking, 166 00:08:53,760 --> 00:08:57,000 like a like a chicken in the egg problem of like, well, I can't, 167 00:08:57,120 --> 00:09:00,060 I can't get find the plumber first, because I don't even have 168 00:09:00,060 --> 00:09:02,640 leads to send him. But then if I get the leads, I don't know what 169 00:09:02,640 --> 00:09:05,640 to send it. So you're saying take take the call at first be 170 00:09:05,640 --> 00:09:08,640 this pretend to be the secretary, get the information, 171 00:09:08,760 --> 00:09:12,480 and then go and find someone to give that lead to knowing that 172 00:09:12,540 --> 00:09:16,440 it won't be forever knowing that this is kind of your way of so 173 00:09:16,470 --> 00:09:19,590 is this a way of like delivering value first because I imagine if 174 00:09:19,590 --> 00:09:23,760 you only have like one, one hot lead or you know, one of these 175 00:09:23,760 --> 00:09:26,580 calls per week, it's not something to say like, Hey, give 176 00:09:26,580 --> 00:09:28,710 me 20 bucks for this or something. Right? Like, am I 177 00:09:28,710 --> 00:09:31,530 right in saying that? At first you're passing these leads along 178 00:09:31,530 --> 00:09:34,680 for free maybe to like make a first impression with that 179 00:09:34,680 --> 00:09:35,160 plumber. 180 00:09:35,520 --> 00:09:37,740 Unknown: Yeah, yeah, I think it's a it's a good way to do it. 181 00:09:37,740 --> 00:09:39,840 I mean, it kind of depends on how you want to do it. There's a 182 00:09:39,840 --> 00:09:41,970 lot of different ways so you could reach out to somebody 183 00:09:42,270 --> 00:09:46,470 before you have any leads and say, Hey, listen, I'm I saw that 184 00:09:46,470 --> 00:09:49,710 you serve the local area like Do you Do you offer XYZ service, 185 00:09:49,710 --> 00:09:52,830 whatever you happen to be targeting on your website. And 186 00:09:53,370 --> 00:09:55,800 if they do, and it looks like you know, they do a good job, 187 00:09:55,800 --> 00:09:58,350 you can check, you know, Yelp and Google reviews and so forth 188 00:09:58,350 --> 00:10:02,730 to kind of get a feel for how Are, you could just say, Listen, 189 00:10:02,730 --> 00:10:05,280 man, I'm putting up a website I'm going to be generating leads 190 00:10:05,280 --> 00:10:08,940 for this niche. And my end goal is once the website reaches, you 191 00:10:08,940 --> 00:10:11,610 know, the top of the search results, I'm going to find a 192 00:10:11,610 --> 00:10:14,610 local provider who wants to rent it from me. I'll send them all 193 00:10:14,610 --> 00:10:16,410 the business from it, and they'll pay me a monthly fee. 194 00:10:16,410 --> 00:10:19,560 But in the meantime, I don't want these customers to go 195 00:10:19,560 --> 00:10:22,380 unserved. So, you know, if you'd like some free referrals, I'd 196 00:10:22,380 --> 00:10:25,350 love to send some your way. And nobody's going to turn that 197 00:10:25,350 --> 00:10:28,830 down. Right? Everybody's like, yeah, that'd be awesome. And if 198 00:10:28,830 --> 00:10:31,200 it turns out that, you know, when the site gets to that 199 00:10:31,200 --> 00:10:34,530 point, they want to continue receiving leads, great, you can 200 00:10:34,530 --> 00:10:38,070 make a deal with them. If not, you know, you now have a website 201 00:10:38,070 --> 00:10:40,320 that's producing all these leads. So it's worth a lot of 202 00:10:40,320 --> 00:10:43,560 money. And you can just reach out to somebody else who wants 203 00:10:43,560 --> 00:10:46,260 it. Typically, people who are already paying for leads, 204 00:10:46,260 --> 00:10:50,760 because they already believe that they'll get value from, you 205 00:10:50,760 --> 00:10:54,600 know, paying for leads, people HomeAdvisor, Google ads, so 206 00:10:54,600 --> 00:10:54,960 forth. 207 00:10:55,559 --> 00:10:58,199 Robert Plank: This is so cool. And it's like the way that you 208 00:10:58,199 --> 00:11:01,379 describe it here, it seems like there's there's like the proof 209 00:11:01,379 --> 00:11:03,869 of concept built in, right, because we always share it will 210 00:11:03,869 --> 00:11:06,389 build build things or have an idea of our project. And we'll 211 00:11:06,389 --> 00:11:09,329 be like, well, you know, getting something ranked in Google 212 00:11:09,329 --> 00:11:11,549 that's that sounds good in theory, or getting people to 213 00:11:12,269 --> 00:11:14,849 call a number or fill in a form that that always sounds good. 214 00:11:14,849 --> 00:11:17,699 But then you never know until you actually get it working. But 215 00:11:17,699 --> 00:11:20,099 then, as you know, look with some of this internet stuff, 216 00:11:20,159 --> 00:11:22,829 it's never instant, right? You say? Well, I want to get to the 217 00:11:22,919 --> 00:11:26,279 front page of Google, maybe you'll be on page three, and you 218 00:11:26,279 --> 00:11:29,219 work your way up to two and then one or something like that. And 219 00:11:29,219 --> 00:11:32,729 so what's what I like about your your thought process here is 220 00:11:32,879 --> 00:11:35,909 every step of the way, we can kind of take these baby steps, 221 00:11:35,939 --> 00:11:39,419 and you can't lose because like you said, it's an asset that 222 00:11:39,419 --> 00:11:42,929 grows in value. So the next thing that comes to mind here is 223 00:11:43,049 --> 00:11:47,069 like Do you Do you know, more or less like what the, the numbers 224 00:11:47,069 --> 00:11:52,139 are? Like, like as far as, like, when you when you go and like 225 00:11:52,139 --> 00:11:55,019 try like you contact these say we're on the plumbers, right? 226 00:11:55,349 --> 00:11:58,259 You're contacting these plumbers? Do you know like, if 227 00:11:58,259 --> 00:12:02,639 you contact like, 10 of them with these leads? Do you get one 228 00:12:02,639 --> 00:12:05,579 of them to rent the site? Or like I don't like I don't even 229 00:12:05,579 --> 00:12:09,089 know what I'm really how to phrases but like, how much input 230 00:12:09,329 --> 00:12:14,099 do do people typically have to put in to get the one renter, I 231 00:12:14,099 --> 00:12:15,179 guess, is what I'm asking. 232 00:12:15,750 --> 00:12:18,960 Unknown: Right? Okay, so, um, it's probably going to depend on 233 00:12:18,990 --> 00:12:21,720 you know, how good the person is just having a conversation. 234 00:12:22,110 --> 00:12:26,070 Initially, when I was doing this sales was always something that 235 00:12:26,400 --> 00:12:28,950 I was kind of nervous about, I was like, I don't know how this 236 00:12:28,950 --> 00:12:33,000 is going to go. Just because I'm not like a natural salesperson. 237 00:12:33,420 --> 00:12:38,490 But I kind of switched how I looked at it, to just trying to 238 00:12:39,000 --> 00:12:41,490 get this person to understand that I really just want to help 239 00:12:41,520 --> 00:12:43,590 because it's, it's like a win win for everybody, right, we're 240 00:12:43,590 --> 00:12:46,350 going to help the customer get what they need, I can help this 241 00:12:46,350 --> 00:12:48,720 business owner grow their business, and I can create a 242 00:12:48,720 --> 00:12:52,980 passive income for myself. So I think just approaching it with 243 00:12:52,980 --> 00:12:56,850 that mindset helps. But then in terms of like reaching out to 244 00:12:56,850 --> 00:12:59,790 the business owners, lots of different ways to do it. And I 245 00:12:59,790 --> 00:13:04,290 think your success rate goes way up. If you're talking to people 246 00:13:04,290 --> 00:13:07,980 who already believe in paying for leads, so like if you think 247 00:13:07,980 --> 00:13:11,010 about the different types of businesses, so you have a, you 248 00:13:11,010 --> 00:13:13,530 know, a family business or something they've never paid for 249 00:13:13,530 --> 00:13:15,570 leads in their life, everything they've gotten is from 250 00:13:15,570 --> 00:13:18,330 referrals, and friends and family and so forth. And they 251 00:13:18,330 --> 00:13:20,760 don't really believe in paying for marketing, it's going to be 252 00:13:20,760 --> 00:13:25,140 really hard for me to convince them to pay me to generate them 253 00:13:25,140 --> 00:13:27,390 leads, because they're saying, well, we've always just done 254 00:13:27,390 --> 00:13:31,050 referrals, why do we need to do that. But if I go to somebody 255 00:13:31,050 --> 00:13:34,920 who's on, say, Groupon, for example, you know, I've seen 256 00:13:34,920 --> 00:13:37,980 plumbers on there with a $200 service, and they're discounting 257 00:13:37,980 --> 00:13:41,730 it to $35, just to get some people in the door to try to 258 00:13:41,730 --> 00:13:46,020 build up that customer base. So you know, they're, they can't be 259 00:13:46,020 --> 00:13:50,130 feeling great about losing that much, because they provide a lot 260 00:13:50,130 --> 00:13:52,590 of value, but they're discounting heavily to get new 261 00:13:52,590 --> 00:13:59,010 customers. So now I can provide, you know, similar if not better 262 00:13:59,010 --> 00:14:03,120 quality customer for them and solve that problem. They don't 263 00:14:03,120 --> 00:14:06,300 have to discount their services anymore. So really, it's just 264 00:14:06,300 --> 00:14:11,400 finding those people who you know, are in that situation want 265 00:14:11,400 --> 00:14:13,590 to grow their business are looking for more leads are 266 00:14:13,590 --> 00:14:16,350 currently paying, whether it's people paying for Google ads, 267 00:14:16,350 --> 00:14:19,680 people using HomeAdvisor, thumbtack, Groupon, any of these 268 00:14:19,680 --> 00:14:22,710 other services, or people that are, you know, buried 20 pages 269 00:14:22,710 --> 00:14:26,310 back in Google, that nobody's ever going to find. If you 270 00:14:26,310 --> 00:14:30,960 contact them. The majority of people will happily have a 271 00:14:30,960 --> 00:14:33,780 conversation with you and say, Yeah, it'd be great. You know, 272 00:14:33,780 --> 00:14:36,210 if you can show me that this provides value I'll pay for it. 273 00:14:37,320 --> 00:14:39,390 Robert Plank: And and you reminded me of all these things 274 00:14:39,390 --> 00:14:42,480 that like I've heard over the years and forgot, like, when 275 00:14:42,480 --> 00:14:46,020 Groupon first became a huge hit, there was like, I don't I don't 276 00:14:46,020 --> 00:14:48,420 remember what year but there was one year when, like Groupon like 277 00:14:48,450 --> 00:14:52,530 blew up and was huge. And this photo went viral of, I think it 278 00:14:52,530 --> 00:14:55,620 was like a bakery or a coffee shop or something. And it was 279 00:14:55,620 --> 00:14:59,970 this big long receipt and someone paid $16 For like two 280 00:15:00,000 --> 00:15:03,420 $100 worth of like, coffees and muffins. Like they bought up the 281 00:15:03,420 --> 00:15:06,570 whole store for like $16 because they used all these Groupons. 282 00:15:06,570 --> 00:15:09,450 And so at one point, I heard something along the lines of 283 00:15:09,450 --> 00:15:13,860 like any any local business, if they've used Groupon, they've 284 00:15:13,860 --> 00:15:18,360 probably been so unhappy with it as far as the discounting the 285 00:15:18,390 --> 00:15:22,020 the giving away so many things. And, and, and I just kind of 286 00:15:22,020 --> 00:15:25,800 heard something along the lines of they, they've seen the light, 287 00:15:25,830 --> 00:15:29,850 they know that they need to pay for ads and things like that. 288 00:15:29,880 --> 00:15:32,850 But then they've been frustrated with Groupon. So it's like the 289 00:15:33,000 --> 00:15:35,910 business owner, they're almost there, right? They just, instead 290 00:15:35,910 --> 00:15:38,910 of using Groupon, they need to use you and they need to use 291 00:15:38,910 --> 00:15:43,380 your, your lead capture referral kind of service. And I mean, I 292 00:15:43,380 --> 00:15:46,530 mean, all these good ideas that you listed, right? If you do a 293 00:15:46,530 --> 00:15:49,860 search already, and you see them running ads already, well, then 294 00:15:49,860 --> 00:15:53,730 maybe the this you referring leads to them can work in 295 00:15:53,730 --> 00:15:56,970 addition to that, or instead of that, or like you said, go to 296 00:15:57,120 --> 00:16:01,140 the the deeper pages of Google where almost nobody clicks, but 297 00:16:01,140 --> 00:16:03,720 they're still living there and say, hey, you know, you're 298 00:16:03,750 --> 00:16:06,390 you're not getting the search engine results that you want. 299 00:16:06,390 --> 00:16:09,300 But I can send these people to you and make it make it a lot 300 00:16:09,300 --> 00:16:13,920 easier on you. And I imagined to it does this lead to other 301 00:16:13,920 --> 00:16:16,380 things as well, because I imagine that, you know, if 302 00:16:16,380 --> 00:16:18,690 you're a digital agency, and there are things you can do 303 00:16:18,690 --> 00:16:22,260 like, like a Facebook ad campaign or a website or 304 00:16:22,260 --> 00:16:24,930 something like that, I imagine that if you can get your foot in 305 00:16:24,930 --> 00:16:28,320 the door, by sending them these customers, then maybe if they're 306 00:16:28,320 --> 00:16:31,020 talking to you, then some of these businesses are open to 307 00:16:31,230 --> 00:16:34,560 other ideas and services from you as well. Is that on the 308 00:16:34,560 --> 00:16:35,130 right track? 309 00:16:35,429 --> 00:16:38,219 Unknown: Absolutely. Yeah, I think, you know, one of the 310 00:16:38,219 --> 00:16:41,789 easiest ways to work with a person is just send free leads 311 00:16:41,789 --> 00:16:44,849 in advance to build up that trust. Because if you think 312 00:16:44,849 --> 00:16:48,629 about most businesses, they've been burned before by something, 313 00:16:49,049 --> 00:16:51,299 whether it's, you know, advertising, and they're just 314 00:16:51,299 --> 00:16:53,909 paying tons of money for ads, when competitors are clicking on 315 00:16:53,909 --> 00:16:56,339 it just running up their bill, or, you know, maybe they had a 316 00:16:56,339 --> 00:16:59,489 marketing company that didn't do a very good job, whatever it is, 317 00:16:59,489 --> 00:17:03,299 a lot of these people have had a really rough go, so they're not 318 00:17:03,299 --> 00:17:06,659 going to be the most trusting. But if you send some stuff in 319 00:17:06,659 --> 00:17:09,449 advance, send some free leads, send some referrals. And that 320 00:17:09,449 --> 00:17:13,949 works out, you know, you've now proven that you have value. And 321 00:17:13,949 --> 00:17:16,349 you've never asked for anything, right. And all these people all 322 00:17:16,349 --> 00:17:20,309 day long are getting emails, you know, hey, we'll you know, 323 00:17:20,309 --> 00:17:24,329 charge you $2,000 We'll get your website, you know, the top in 324 00:17:24,329 --> 00:17:27,809 three months, or hey, you know, it'll be five grand will build 325 00:17:27,809 --> 00:17:30,269 your website, it's going to be great. It's all these things 326 00:17:30,269 --> 00:17:32,729 where they're paying up front and not knowing if they'll ever 327 00:17:32,729 --> 00:17:35,519 actually get what they've been promised. So we're just flipping 328 00:17:35,519 --> 00:17:39,809 it. And by doing that, it's it's an easy win for you, they're 329 00:17:39,809 --> 00:17:42,989 gonna want to work with you. And you're absolutely right, they it 330 00:17:42,989 --> 00:17:45,269 opens the door to a lot of different stuff, it just depends 331 00:17:45,269 --> 00:17:49,139 on whether you want to fulfill that. So for me, you know, my 332 00:17:49,139 --> 00:17:52,709 end goal was passive income, I wanted to build some assets, 333 00:17:53,579 --> 00:17:56,909 have this digital real estate, get it rented out on like an 334 00:17:56,909 --> 00:18:00,029 auto payment with a credit card, just have it auto charge on 335 00:18:00,029 --> 00:18:03,029 stripe, so that once it's kind of lined up, the leads are going 336 00:18:03,029 --> 00:18:06,329 in, I don't have to do anything for maintenance, and I can just 337 00:18:06,329 --> 00:18:09,629 be paid every month and just move on to the next project. But 338 00:18:09,659 --> 00:18:13,199 you know, if somebody has an agency, they want to, you know, 339 00:18:13,199 --> 00:18:15,479 work on other people's websites, they want to run Facebook ad 340 00:18:15,479 --> 00:18:18,809 campaigns, Google ad campaigns, all this stuff comes up because 341 00:18:18,809 --> 00:18:21,359 these business owners want more sometimes their websites not 342 00:18:21,359 --> 00:18:23,489 great. And they're like, you know, hey, do you offer web 343 00:18:23,489 --> 00:18:27,779 design to and for me right now I typically take those and I just 344 00:18:27,779 --> 00:18:30,149 refer them out to other people that I know want to do that. 345 00:18:30,359 --> 00:18:34,439 Could I do it? Yes. But again, it takes away from my goal which 346 00:18:34,439 --> 00:18:35,429 was passive income. 347 00:18:36,360 --> 00:18:38,940 Robert Plank: And what's cool about this thought process at 348 00:18:38,940 --> 00:18:42,600 this stage is this is rinsing and repeating, right you you 349 00:18:42,600 --> 00:18:45,390 you've got you collected these leads, and you send them to the 350 00:18:45,390 --> 00:18:49,800 plumber you demonstrated value first and then maybe you land 351 00:18:49,800 --> 00:18:52,200 them in that way and then if they want these Facebook ads or 352 00:18:52,200 --> 00:18:55,710 this website then guess what you take that lead and you find 353 00:18:55,710 --> 00:18:58,560 someone that does the Facebook ad or the website and it's like 354 00:18:58,590 --> 00:19:01,950 continuing the process so it's pretty cool how it's like kind 355 00:19:01,950 --> 00:19:04,680 of just like pivoting or pointing this in a whole 356 00:19:04,680 --> 00:19:07,890 different direction and doing the same thing and and you make 357 00:19:07,890 --> 00:19:10,740 it sound so simple, but we've mentioned little bits and pieces 358 00:19:10,740 --> 00:19:13,980 here where there's things left out right there's things like 359 00:19:14,040 --> 00:19:18,120 how to figure out the phone number and the forwarding and 360 00:19:18,120 --> 00:19:20,550 the landing page and you mentioned stripe and there's 361 00:19:20,550 --> 00:19:23,760 billing So what's cool about this is that we've mentioned the 362 00:19:23,760 --> 00:19:28,140 concept the process but then there's also a with two people 363 00:19:28,140 --> 00:19:31,650 need to go to you to figure out the exact system the exact 364 00:19:31,650 --> 00:19:35,400 secret sauce and I also like how you mentioned here that you 365 00:19:35,400 --> 00:19:39,060 don't have to be a salesperson that if you're kind of more on 366 00:19:39,060 --> 00:19:42,240 the shy side which I mean guys guys like you would mean where 367 00:19:42,600 --> 00:19:45,930 we can be social we can be on a podcast like we are now but 368 00:19:45,990 --> 00:19:49,860 there's a reason why we got a job are not a job but you know 369 00:19:49,860 --> 00:19:54,300 we we make our living sitting behind a computer and not going 370 00:19:54,300 --> 00:19:57,060 face to face and doing a sales call. It's like because we don't 371 00:19:57,060 --> 00:20:00,300 want to be a salesperson and I think that I was I would go even 372 00:20:00,300 --> 00:20:03,420 go as far to say like, the average person probably is not 373 00:20:03,420 --> 00:20:06,360 wanting to be a salesperson. And so what's cool about this system 374 00:20:06,360 --> 00:20:08,670 that you've mentioned here is that you're just being a 375 00:20:08,670 --> 00:20:12,780 connector, you're just being a recommender. And your first 376 00:20:12,780 --> 00:20:15,390 impression, your first foot in the door, is you're saying, 377 00:20:15,390 --> 00:20:18,030 here's this thing for free, here's this way I want to help 378 00:20:18,030 --> 00:20:20,640 you out. You're not being like those pushy guys on the phone 379 00:20:20,640 --> 00:20:24,180 saying, websites, five grand pay me money. So so that's really 380 00:20:24,180 --> 00:20:28,260 cool, too. So so man, my brain is alive and on fire, thinking 381 00:20:28,260 --> 00:20:31,500 about the possibilities of the actions that can be taken. I 382 00:20:31,500 --> 00:20:34,140 feel like right now, I want to go out and build a spreadsheet 383 00:20:34,260 --> 00:20:37,200 of all the plumbers, or all the roofers in my town or something 384 00:20:37,200 --> 00:20:40,290 like that. So this is exciting. And so people are listening, and 385 00:20:40,290 --> 00:20:42,870 they're excited about the possibilities as well. What's 386 00:20:42,870 --> 00:20:46,590 the next step here? How do they continue this conversation with 387 00:20:46,590 --> 00:20:48,660 you? What's the website? What's the offer? 388 00:20:49,110 --> 00:20:51,630 Unknown: Yeah, there's there's a lot to the process. So it's, 389 00:20:51,630 --> 00:20:54,390 it's something that I've spent years trying to figure out nail 390 00:20:54,390 --> 00:20:58,410 down an exact process to make this, you know, easier. 391 00:20:59,220 --> 00:21:01,470 Definitely not easy, you still have to put in some work but 392 00:21:01,500 --> 00:21:05,400 easier and something you can follow step by step. And right 393 00:21:05,400 --> 00:21:08,070 now the easiest thing to do for you know, anybody who's 394 00:21:08,070 --> 00:21:09,960 interested in just learning more about this would be to go to 395 00:21:09,960 --> 00:21:14,160 website rental coaching comm. That's my website that covers 396 00:21:14,160 --> 00:21:17,100 it. It's called website rental coach, and I teach people how to 397 00:21:17,100 --> 00:21:20,340 follow this process and create a passive income doing it, we have 398 00:21:20,340 --> 00:21:24,360 a good mix of nine to five employees that have just 399 00:21:24,390 --> 00:21:27,420 completely replaced their incomes and left their jobs. And 400 00:21:27,420 --> 00:21:29,400 then we have business owners in there who are generating leads 401 00:21:29,400 --> 00:21:34,560 for themselves and also building residual income on the side. And 402 00:21:34,560 --> 00:21:38,790 that website has a mini course that walks through all the steps 403 00:21:39,090 --> 00:21:42,180 and a webinar, so you can get a high level idea of what we've 404 00:21:42,180 --> 00:21:44,940 talked about today, a little bit of how, what it looks like and 405 00:21:44,940 --> 00:21:48,570 get the visual, I walk through the call tracking software and 406 00:21:48,780 --> 00:21:52,410 you know, my thought process on fixed picking niches and how to 407 00:21:52,440 --> 00:21:55,740 make the website worth, you know, money, how to make sure 408 00:21:55,740 --> 00:21:58,680 it's gonna have search volume, and make sure that you'll be 409 00:21:58,680 --> 00:22:01,470 able to find a business owner and all that. And then if people 410 00:22:01,470 --> 00:22:05,250 end up wanting to do that, and they want support, you know, 411 00:22:05,250 --> 00:22:06,540 they can apply to work with my team. 412 00:22:07,740 --> 00:22:10,830 Robert Plank: super fantastic website rental coaching calm 413 00:22:10,860 --> 00:22:14,940 and, and with this sort of this sort of like venture 414 00:22:14,940 --> 00:22:18,210 opportunity. It's really tempting Luke to say, Okay, I 415 00:22:18,210 --> 00:22:20,850 got what I wanted out of that podcast, let me go and do my let 416 00:22:20,850 --> 00:22:23,580 me do my own research. And let me set my own thing. And let me 417 00:22:23,580 --> 00:22:26,610 reinvent the wheel on my own. But there's so many ways just to 418 00:22:26,610 --> 00:22:30,570 get stuck almost every day and some of the ways to get stuck, 419 00:22:30,660 --> 00:22:34,140 maybe technical, like how do I do this with the website? Or how 420 00:22:34,140 --> 00:22:36,840 do I do this with the SEO and some of the ways to get stuck 421 00:22:36,930 --> 00:22:40,440 might be emotional, just like I'm not even sure I have the 422 00:22:40,440 --> 00:22:43,410 confidence or the time to do this. So what's what's really 423 00:22:43,410 --> 00:22:47,670 cool about this, this idea is that you do it you have this 424 00:22:47,670 --> 00:22:50,430 whole community of students who've done it so that so that 425 00:22:50,430 --> 00:22:54,840 way, like you said, it's not easy, per se but it's easier 426 00:22:54,870 --> 00:22:57,870 because if you try to do it on your own, you'll get stuck in in 427 00:22:57,870 --> 00:23:01,080 so many ways, some of them even unforeseen or some of them with 428 00:23:01,080 --> 00:23:05,430 confidence issues. So why blaze the trail yourself? Why not go 429 00:23:05,430 --> 00:23:08,310 with someone who has already followed the path that way you 430 00:23:08,310 --> 00:23:11,790 can just follow the path yourself and kind of build this 431 00:23:11,880 --> 00:23:15,360 this passive income this monthly income and build it towards the 432 00:23:15,360 --> 00:23:17,850 lifestyle that you want. Like you said loop? Some people are 433 00:23:17,850 --> 00:23:20,460 nine to fivers and just want that extra monthly income some 434 00:23:20,460 --> 00:23:23,220 people have built a whole business around it so the 435 00:23:23,220 --> 00:23:27,870 website once again is website rental coaching calm to get that 436 00:23:27,870 --> 00:23:32,340 right. Yes, sir. Fantastic website rental coaching calm and 437 00:23:32,340 --> 00:23:34,980 we'll see you there. And any final parting words of advice 438 00:23:34,980 --> 00:23:36,930 before we wrap up a conversation with 439 00:23:37,680 --> 00:23:40,740 Unknown: I would say just you know, thinking about coaching 440 00:23:40,740 --> 00:23:44,280 and where you want to be originally, my thought just kind 441 00:23:44,280 --> 00:23:46,590 of being entrepreneurial and trying to find some way to get 442 00:23:46,590 --> 00:23:49,620 rid of my job. I was always looking for something I could do 443 00:23:49,620 --> 00:23:52,680 and wanting to try to figure it out myself so I don't have to 444 00:23:53,100 --> 00:23:55,620 pay somebody else. But I realized that it was the wrong 445 00:23:55,620 --> 00:23:58,230 mindset. Right because I was looking at it from a scarcity 446 00:23:58,230 --> 00:24:02,790 mindset money comes back, but time does not. So ever since I 447 00:24:02,790 --> 00:24:05,730 realized that I've been paying people who are where I want to 448 00:24:05,730 --> 00:24:10,140 be to get me there faster. And it's absolutely worth it because 449 00:24:10,140 --> 00:24:15,150 the years of time and 1000s of dollars I spent could have been 450 00:24:15,180 --> 00:24:18,570 potentially shortcutted had I found somebody who had done this 451 00:24:19,560 --> 00:24:22,650 and just gotten help, but I didn't have that so I'm trying 452 00:24:22,650 --> 00:24:26,310 to offer people that opportunity so they can skip all that 453 00:24:26,310 --> 00:24:29,910 struggle that I went through. But grant has still till still 454 00:24:29,910 --> 00:24:32,520 takes action still got to decide that you want it and go for it. 455 00:24:33,090 --> 00:24:36,150 Robert Plank: Yet Yes, there are some problems to be solved but I 456 00:24:36,150 --> 00:24:39,090 think we should put that on a t shirt money comes back time does 457 00:24:39,090 --> 00:24:43,170 not and so if you if you delay on this if you wait a week or a 458 00:24:43,170 --> 00:24:45,960 month or a year you'll look back with regret and say you know I 459 00:24:45,960 --> 00:24:49,830 should have gone to website rental coaching.com years ago so 460 00:24:49,890 --> 00:24:52,290 guess what now's your chance do it right now today while it's 461 00:24:52,290 --> 00:24:55,050 still fresh on your mind before this podcast episode even runs 462 00:24:55,050 --> 00:24:58,590 up to the last second but a website rental coaching calm and 463 00:24:58,590 --> 00:25:01,950 we will see you there. Thanks, Luke for stopping by showing up. 464 00:25:02,400 --> 00:25:03,630 Unknown: Hey, thanks for having me on. 465 00:25:07,919 --> 00:25:09,809 Robert Plank: We really appreciate you being a listener 466 00:25:09,809 --> 00:25:12,839 of the marketer of the day Podcast the place to go right 467 00:25:12,839 --> 00:25:15,839 now if you want to know more about running your own podcast 468 00:25:15,869 --> 00:25:21,839 is dF wine podcast.com/free Go there right now claim your free 469 00:25:21,839 --> 00:25:26,189 gift. DFI podcast.com/free