1 00:00:01,110 --> 00:00:04,260 Robert Plank: marketer of the Day episode eight to eight, app 2 00:00:04,260 --> 00:00:08,100 masters, optimize and market your mobile app in the App Store 3 00:00:08,100 --> 00:00:15,960 and do your best with Steve Young. Welcome back to the 4 00:00:15,960 --> 00:00:19,380 marketer of the day podcast. We're here with returning guests 5 00:00:19,380 --> 00:00:21,990 after so many years, I don't even know how many years but I 6 00:00:21,990 --> 00:00:26,340 know young. I know Steve Young from app masters.co. And Steve 7 00:00:26,340 --> 00:00:30,150 Young is the founder of app masters, where he has helped and 8 00:00:30,180 --> 00:00:34,860 increased downloads and revenues for over 3300 apps. We have so 9 00:00:34,860 --> 00:00:38,370 many different subtopics talk about Steve, super glad to have 10 00:00:38,370 --> 00:00:38,880 you back. 11 00:00:39,120 --> 00:00:42,450 Unknown: Robert, it's the first time we talk 2017 I'm looking at 12 00:00:42,450 --> 00:00:45,870 our emails right now. That's episode 378. What do you like? 13 00:00:45,870 --> 00:00:46,920 1000s? In right, 14 00:00:47,459 --> 00:00:50,639 Robert Plank: I wish I think this is like maybe seven to 15 00:00:50,639 --> 00:00:55,769 seven or so. Okay, so should we get 1000s? And I've seen that as 16 00:00:55,769 --> 00:00:58,229 far as the numbers you do. I mean, I feel like you're in the 17 00:00:58,229 --> 00:01:01,589 1000s because I saw you do it in interviewing, like the whole 18 00:01:01,589 --> 00:01:05,819 universe, almost like the whole entire app store. And, and now 19 00:01:05,819 --> 00:01:08,549 it's a video world. I think when we last talked, it was audio 20 00:01:08,549 --> 00:01:12,809 only. And back then there were so much overthinking there was 21 00:01:12,809 --> 00:01:15,539 so much of like, well, let's plan a podcast or what am I 22 00:01:15,539 --> 00:01:18,479 going to do? And nowadays, it's just like, you show up, you hit 23 00:01:18,479 --> 00:01:21,719 the button, you do it? Who cares? How many gigabytes or 24 00:01:21,719 --> 00:01:25,109 what bit rate the videos are, who cares about equipment, it's 25 00:01:25,109 --> 00:01:29,399 all done in zoom. And, and I looked a little bit a couple of 26 00:01:29,399 --> 00:01:31,829 months ago on your YouTube channel. And I was super 27 00:01:31,829 --> 00:01:35,189 impressed with like the increase in production quality, how 28 00:01:35,189 --> 00:01:39,149 sometimes I'll see like you and your microphone and your laptop. 29 00:01:39,329 --> 00:01:41,879 And sometimes you'll have these interesting hooks in your 30 00:01:41,879 --> 00:01:45,629 YouTube channel. Like, you know, we'll make an app in 30 minutes, 31 00:01:45,629 --> 00:01:47,969 things like that. So So yeah, there's like, there's like so 32 00:01:47,969 --> 00:01:52,199 many cool things. And like just the lesson I get from where I've 33 00:01:52,199 --> 00:01:54,509 improved since then. And where you've improved since then, is 34 00:01:54,509 --> 00:01:59,369 just like gradual, incremental increase, and kind of the 35 00:01:59,429 --> 00:02:03,479 quantity ends up creating the quality, right, you just keep on 36 00:02:03,479 --> 00:02:06,059 making the episodes, keep on making the connections, and then 37 00:02:06,059 --> 00:02:10,229 the quality has naturally slowly improves over time. So very 38 00:02:10,229 --> 00:02:12,989 inspiring. Seeing what you've been up to, since our last 39 00:02:12,989 --> 00:02:14,099 communication. Robert, 40 00:02:14,129 --> 00:02:17,669 Unknown: I love that messaging, the quantity improves the 41 00:02:17,669 --> 00:02:20,849 quality I that is something I live by, because I think too 42 00:02:20,849 --> 00:02:23,129 many times, you know, when I first started creating YouTube, 43 00:02:23,159 --> 00:02:25,709 and that's the number one way people find me now is through 44 00:02:25,709 --> 00:02:29,189 YouTube. You know, it was just like, open up my laptop, and 45 00:02:29,189 --> 00:02:31,979 let's go right, like it was totally the Gary Vee type of 46 00:02:31,979 --> 00:02:34,169 style. Like, alright, let's get enough, let's open up the 47 00:02:34,169 --> 00:02:36,719 laptop, and let's go. And some of the most, like best 48 00:02:36,719 --> 00:02:40,109 performing videos have been just me be like, you know, this is 49 00:02:40,109 --> 00:02:43,229 interesting, not ready to shoot video, but I'm just gonna open 50 00:02:43,229 --> 00:02:45,719 up the laptop, I'm gonna like a hat, you know, not very 51 00:02:45,719 --> 00:02:49,319 presentable from a professional perspective. Let's go, let's 52 00:02:49,319 --> 00:02:51,959 just film it, and then you just get better. And then I don't 53 00:02:51,959 --> 00:02:54,509 think enough people will put in the hours of just like, you're 54 00:02:55,079 --> 00:02:57,779 close to 100 episodes, and then according to your website, and 55 00:02:57,779 --> 00:03:00,089 I'm at 800 episodes in and she's like, we've been doing this for 56 00:03:00,089 --> 00:03:01,019 a very long time. And, 57 00:03:01,829 --> 00:03:05,129 Robert Plank: and yeah, and, and just kind of continue continuing 58 00:03:05,129 --> 00:03:09,059 at it and see where it goes. And I think when I last emailed you, 59 00:03:09,059 --> 00:03:12,839 I kind of mentioned this whole thing of like you, you're a good 60 00:03:12,839 --> 00:03:16,949 example of, of you, you live in a universe, right? And a lot of 61 00:03:16,949 --> 00:03:19,049 people they're in a niche instead of instead of a 62 00:03:19,049 --> 00:03:24,149 university. So well my niche is I teach, you know, carpentry or 63 00:03:24,149 --> 00:03:27,119 like I teach how to be a lawyer, but you're like, Well, I'm in 64 00:03:27,119 --> 00:03:30,239 the app niche. And so there's a whole directory of like, pretty 65 00:03:30,239 --> 00:03:34,139 much anyone who has an app is someone who can be a guest on 66 00:03:34,139 --> 00:03:38,189 your show is something that can be a YouTube video. And then 67 00:03:38,189 --> 00:03:40,619 even there's even like other levels of that, like you can, 68 00:03:40,649 --> 00:03:44,729 you know, review hardware, you can review app creation tools. 69 00:03:44,879 --> 00:03:48,089 And then from an outside perspective, seeing you create 70 00:03:48,089 --> 00:03:52,259 all this content, it also makes me think that it leads to you 71 00:03:52,259 --> 00:03:56,159 being like the utmost authority on anyone who wants to create an 72 00:03:56,159 --> 00:03:59,489 app, right? Because it's like, it's one thing to make a podcast 73 00:03:59,489 --> 00:04:02,729 or create content, but we have to make money somehow. And with 74 00:04:02,729 --> 00:04:05,789 you with you like reviewing all these apps and showing what can 75 00:04:05,789 --> 00:04:09,419 be done with apps, then when it becomes time for someone to say 76 00:04:09,449 --> 00:04:13,349 I want to create an app of my own. It seems like then you 77 00:04:13,499 --> 00:04:16,919 Steve Young become the go to person for that solution. 78 00:04:17,159 --> 00:04:19,289 Unknown: Yeah, well, we don't make apps we just market them. 79 00:04:19,469 --> 00:04:23,249 But yeah, like it I think part of it's just trial and error. 80 00:04:23,249 --> 00:04:26,459 Like I do these videos where I go, Hey, here's an app that's 81 00:04:26,459 --> 00:04:29,219 making X amount of money. And I just did that on a whim to goes 82 00:04:29,219 --> 00:04:32,879 like, how's this app making this much money? And I found that, 83 00:04:33,239 --> 00:04:35,909 you know, people like to see him. And so I was like, alright, 84 00:04:35,939 --> 00:04:38,549 well, let's do more of these. Let's try to find more unique 85 00:04:38,669 --> 00:04:41,459 type of apps that are making lots of money within the app 86 00:04:41,459 --> 00:04:43,979 store and just show people that, hey, this is what they're doing, 87 00:04:43,979 --> 00:04:46,019 right? This is what they're doing wrong. It's one of the 88 00:04:46,529 --> 00:04:50,039 easiest videos for me to create. But it's hard to find a good app 89 00:04:50,039 --> 00:04:52,409 that I want to cover that feel like hey, you know, this is 90 00:04:52,409 --> 00:04:55,379 actually a cool looking app that's actually making decent 91 00:04:55,379 --> 00:04:59,879 money. And so, you know, like, I think it's creating content, I 92 00:04:59,879 --> 00:05:02,339 think YouTube has totally changed the game for me. And 93 00:05:02,339 --> 00:05:06,509 then just being consistent with that content. But yeah, like, 94 00:05:06,509 --> 00:05:08,759 it's been pretty fun. I know, one of the things I wanted to 95 00:05:08,759 --> 00:05:11,099 talk to you about Robert, because you do this with your 96 00:05:11,099 --> 00:05:15,029 business too, is, you know, like this productize type of service 97 00:05:15,029 --> 00:05:19,229 where we can charge for you, it's done for you podcasting for 98 00:05:19,229 --> 00:05:23,099 me, we switched over to more what we do for our clients, here 99 00:05:23,099 --> 00:05:24,809 are the list of items we're going to do for you. And then 100 00:05:24,809 --> 00:05:28,829 you can pay on a monthly basis. And I think the biggest learning 101 00:05:28,829 --> 00:05:32,309 for me in businesses been lifetime value. And so what I 102 00:05:32,309 --> 00:05:35,459 used to charge for like, a package, that's a four or 103 00:05:35,459 --> 00:05:39,269 $5,000, one time fee, I now breaking it down to like smaller 104 00:05:39,269 --> 00:05:43,139 chunks on a monthly fee. And I'm betting the fact that you're 105 00:05:43,139 --> 00:05:47,159 going to love us, we're going to do a good job. And you're going 106 00:05:47,159 --> 00:05:50,549 to end up paying me more than the 4000 you would have paid me 107 00:05:50,579 --> 00:05:54,239 right. And that's really paying off. And so I believe in this 108 00:05:54,239 --> 00:05:57,449 whole unlimited blank type of thing you see like design 109 00:05:57,449 --> 00:06:01,739 pickle, or I pay for video Husky who does all my video editing. 110 00:06:01,829 --> 00:06:04,499 But this is like unlimited video editing, but you have a set 111 00:06:04,499 --> 00:06:06,719 amount of days. And there's only so much that you can get to the 112 00:06:06,719 --> 00:06:10,319 queue. But the way it works is one in one out. And so we said, 113 00:06:10,529 --> 00:06:13,469 let's do that we'll do Unlimited app. So before it was like 114 00:06:13,589 --> 00:06:17,249 $4,000 for one app, now we're like, forget it, you know, I was 115 00:06:17,249 --> 00:06:19,739 gonna say different effort. But other Forget it, let's do 116 00:06:19,769 --> 00:06:22,919 unlimited apps, we'll do all the SEO for the end. And then we'll 117 00:06:22,919 --> 00:06:25,619 make a bet that the fact that we're gonna do a good job, and 118 00:06:25,619 --> 00:06:28,379 they're gonna stay on longer, and that, you know, like, I love 119 00:06:28,379 --> 00:06:30,839 that model so much. I'm sure it's paying off for you with 120 00:06:30,989 --> 00:06:32,009 them for you podcasting. 121 00:06:32,459 --> 00:06:36,089 Robert Plank: Yeah, it seems it seems like having that that 122 00:06:36,089 --> 00:06:40,799 model of we'll we'll kind of do like an unlimited, but it's 123 00:06:40,799 --> 00:06:43,799 like, you know, one in one out. So there's so it's unlimited 124 00:06:43,829 --> 00:06:47,789 like work, but it's as fast as you can give us the work and 125 00:06:47,789 --> 00:06:50,519 review the work. It feels like at least from my side of things, 126 00:06:50,549 --> 00:06:54,329 it feels like it's like steady growth. And it seems like it's 127 00:06:54,329 --> 00:06:57,659 more encouraging just because it's easier to to land a monthly 128 00:06:57,659 --> 00:07:00,929 client, as opposed to doing all this work. And I know, it's 129 00:07:00,929 --> 00:07:03,809 like, I almost feel kind of like like a marketing and posture 130 00:07:03,809 --> 00:07:06,719 because you always hear you know, raise your prices and be 131 00:07:06,719 --> 00:07:09,299 high ticket and be that right, the white glove service. And 132 00:07:09,299 --> 00:07:12,569 it's like that, that's, that's nice. But in the meantime, I 133 00:07:12,569 --> 00:07:14,939 want to pay the bills, and I want to have some some 134 00:07:14,939 --> 00:07:17,939 stability, I don't want to be serving just a handful of 135 00:07:17,939 --> 00:07:21,359 masters that might quit at any moment. And then there's always 136 00:07:21,359 --> 00:07:25,049 that awkwardness of like meeting someone doing a discovery call 137 00:07:25,049 --> 00:07:29,009 doing the proposal. And in this day and age of apps where you 138 00:07:29,009 --> 00:07:31,349 just want to get the phone and push the button make it happen. 139 00:07:31,709 --> 00:07:36,059 I think about I've joined one of these graphics services like 140 00:07:36,059 --> 00:07:40,139 myself called No Limit creatives. And, and I joined it 141 00:07:40,169 --> 00:07:42,689 just like trying them out for a month seeing what the work comes 142 00:07:42,689 --> 00:07:46,859 in seeing if I can kind of like multiply the the money that I 143 00:07:46,859 --> 00:07:49,889 put in to come out. And then they had like a, like a video 144 00:07:49,889 --> 00:07:51,869 creation service, which like I've been thinking about 145 00:07:51,869 --> 00:07:54,989 upgrading to that as well. But like I when I think about like 146 00:07:54,989 --> 00:07:59,339 my purchases, if I'm making a $4,000 purchase, like I do that 147 00:07:59,339 --> 00:08:02,699 pretty regularly. But I need to be convinced I need to sometimes 148 00:08:02,699 --> 00:08:06,179 like save up the money or like justify it in the budget. 149 00:08:06,179 --> 00:08:09,929 Whereas with a lot of these where it's a few $100 a month, 150 00:08:10,019 --> 00:08:13,709 I'm more eager to risk that and I'm more eager to just give them 151 00:08:13,709 --> 00:08:17,609 a shot, try them out for a month or a few months. And then and 152 00:08:17,609 --> 00:08:21,119 review. And I feel like it's just way less of a of a 153 00:08:21,119 --> 00:08:23,879 roadblock to get those sales. And also, I don't know how you 154 00:08:23,879 --> 00:08:26,939 feel about the sea. But I feel like a lot of the high ticket 155 00:08:27,179 --> 00:08:30,209 kind of people are like sort of locked up, right? I feel like 156 00:08:30,209 --> 00:08:34,109 many times it's like a friend of a friend makes a recommendation 157 00:08:34,109 --> 00:08:36,119 and buys one of these high ticket services. And I'm 158 00:08:36,119 --> 00:08:38,819 thinking like, I'm in so many ways. I'm like locked out of the 159 00:08:38,819 --> 00:08:41,849 cool kids club because I'm not connected with exactly who I 160 00:08:41,849 --> 00:08:44,669 need to be. And then I feel like maybe maybe I'm kind of 161 00:08:44,669 --> 00:08:48,029 undercutting the market slightly and making it easier. Because if 162 00:08:48,029 --> 00:08:51,689 there's someone else who's who's $4,000 One time, and I'm $400 a 163 00:08:51,689 --> 00:08:55,229 month, it's for you and me we're thinking like it's kind of the 164 00:08:55,259 --> 00:08:58,319 almost the same thing, because we do this work over several 165 00:08:58,319 --> 00:09:02,189 months. But then again, there's like less barrier of entry, at 166 00:09:02,189 --> 00:09:04,979 least it feels like and so to understand you and your business 167 00:09:04,979 --> 00:09:07,859 model, what you have going on, you said you don't create apps, 168 00:09:07,889 --> 00:09:11,249 you market them, you grow them. So so if someone came to you and 169 00:09:11,249 --> 00:09:14,999 said, Alright, Steve Young app masters, you have this monthly 170 00:09:14,999 --> 00:09:18,569 service, what do I get for what I pay you monthly? Yeah, 171 00:09:18,600 --> 00:09:22,320 Unknown: it's unlimited apps. And we do. So our main bread and 172 00:09:22,320 --> 00:09:25,710 butter is app store optimization, which is SEO for 173 00:09:25,710 --> 00:09:28,200 the App Store. And so we'll help you with the creatives, what 174 00:09:28,200 --> 00:09:31,590 should your screenshots say, well be with optimizing your 175 00:09:31,590 --> 00:09:35,520 title, your subtitle, your description, to help you get 176 00:09:35,520 --> 00:09:38,190 better rankings for the keyword and drive more organic 177 00:09:38,190 --> 00:09:42,270 downloads. And then when we made a shift back in 2019, we said, 178 00:09:42,270 --> 00:09:45,630 hey, we don't want to just be good at app growth, because we 179 00:09:45,630 --> 00:09:48,270 feel like we you know, we've talked about that a lot. We feel 180 00:09:48,270 --> 00:09:51,030 like we're really decent at that. We want to help people 181 00:09:51,030 --> 00:09:54,660 make more money because frankly, like we've done really good in 182 00:09:54,660 --> 00:09:57,090 terms of app growth for a client and then he had to shut down the 183 00:09:57,090 --> 00:10:00,000 app because it just wasn't monetizing. So I made that 184 00:10:00,000 --> 00:10:03,120 shift, I started thinking about conversion rate optimization. I 185 00:10:03,120 --> 00:10:05,490 don't know if you remember, Robert, but like, I'm old 186 00:10:05,490 --> 00:10:08,640 school. So I remember in the web, we were talking to all 187 00:10:08,640 --> 00:10:11,520 about content marketing, guest blogging, super huge, right? And 188 00:10:11,520 --> 00:10:14,970 then slowly somebody pay or forgot his name, but he runs 189 00:10:14,970 --> 00:10:17,070 conversion XL, but he was talking about conversion rate 190 00:10:17,070 --> 00:10:20,220 optimization. He was like one of the two people talking about and 191 00:10:20,250 --> 00:10:22,590 certain more and more started, people started talking about 192 00:10:22,590 --> 00:10:24,780 conversion rate optimizations, just like essentially, how do 193 00:10:24,780 --> 00:10:27,630 you make more money? Or how do you get more email open. So it's 194 00:10:27,630 --> 00:10:30,090 all about these, like a B testing. And so I was like, you 195 00:10:30,090 --> 00:10:33,210 know, what, the, the mobile space is a little bit slower 196 00:10:33,240 --> 00:10:36,750 than the web space, I saw that happen. I was there, I was a 197 00:10:36,750 --> 00:10:40,230 part of it, I was a fan of it, let me do that. Let me be the 198 00:10:40,230 --> 00:10:43,710 leading voice when it comes to conversion rate optimization 199 00:10:43,770 --> 00:10:48,030 within the app space. And let me show you, you know, strategies 200 00:10:48,120 --> 00:10:52,350 that help you earn money from your abs, through just hey, here 201 00:10:52,350 --> 00:10:55,680 are all the tactics tactically, and here are all the like, the 202 00:10:55,680 --> 00:10:58,830 overarching strategies that work, increasing revenues, and 203 00:10:58,830 --> 00:11:01,890 we've seen phenomenal success with that. And that's where 204 00:11:01,890 --> 00:11:05,070 we're like, okay, so like, one plan comes with the basics, 205 00:11:05,070 --> 00:11:08,430 which is just SEO, some design, unlimited design for the app 206 00:11:08,430 --> 00:11:11,820 stores. And then other plans come with managing a client's 207 00:11:11,850 --> 00:11:15,150 ads or helping you make more money. So what we call an AP 208 00:11:15,150 --> 00:11:17,760 audit, conversion rate, optimisation, retention rate 209 00:11:17,760 --> 00:11:21,330 optimization, all that stuff. And a couple of tears just like 210 00:11:21,330 --> 00:11:22,140 you do, as well. 211 00:11:22,500 --> 00:11:25,230 Robert Plank: And yeah, and, and, and so that way, it's like, 212 00:11:25,260 --> 00:11:28,200 Yeah, cuz like, without having the tears, then sometimes they 213 00:11:28,200 --> 00:11:30,540 say, like, I want more of this, or less than that. So there's 214 00:11:30,540 --> 00:11:33,390 like, kind of like the right fit there. And so what's interesting 215 00:11:33,390 --> 00:11:36,240 about what you just listed there about, like, sort of the 216 00:11:36,240 --> 00:11:40,920 services you provide, is, it seems like it's, it's like 217 00:11:40,920 --> 00:11:43,590 repeatable, and you can have a smooth system for putting things 218 00:11:43,590 --> 00:11:47,580 out because like, I'm my origins are sort of like, I'm like a PHP 219 00:11:47,580 --> 00:11:52,170 WordPress type of guy. And I'm so jealous about these people 220 00:11:52,170 --> 00:11:55,740 that like, provide the like, if your site is hacked, they'll fix 221 00:11:55,740 --> 00:11:58,530 it, or they'll speed up your site. And I'm like, all that 222 00:11:58,560 --> 00:12:01,140 that would be such a cool service to provide. But it would 223 00:12:01,140 --> 00:12:05,730 require digging deep into into the weeds. And in the code, it 224 00:12:05,730 --> 00:12:08,580 doesn't sound very, very pleasant. And so likewise with 225 00:12:08,580 --> 00:12:12,960 you, it seems like you don't you don't edit their CO you don't 226 00:12:12,990 --> 00:12:16,110 edit their app, you're saying we'll give you copywriting 227 00:12:16,110 --> 00:12:20,100 basically landing page stuff with the wordage the graphics. 228 00:12:20,100 --> 00:12:24,000 And so it seems like by you avoiding getting deep into the 229 00:12:24,000 --> 00:12:27,240 code use, but you still have tapped into these things that 230 00:12:27,240 --> 00:12:30,480 are largely missing, right? Like the the, the graphics and the 231 00:12:30,480 --> 00:12:33,990 words and stuff like that. So it's like you can, it sounds 232 00:12:33,990 --> 00:12:36,720 bad. But if you can, like crank this out, right, you can find a 233 00:12:36,720 --> 00:12:39,750 client and you can easily say you need these 12 things and 234 00:12:39,750 --> 00:12:41,520 you're you're missing most of these things. And you can 235 00:12:41,520 --> 00:12:45,720 immediately put your team to work on, on pumping out these 236 00:12:45,720 --> 00:12:49,710 deliverables. Versus if you said, well, we'll go and edit 237 00:12:49,710 --> 00:12:51,630 your app and they could good you're saying, We'll do these 238 00:12:51,630 --> 00:12:54,570 things from our side. And here and we'll do the audit. And 239 00:12:54,570 --> 00:12:58,770 we'll tell your your programmers what to do in your app. But as 240 00:12:58,770 --> 00:13:01,950 far as the the app masters team, we'll just we'll put out these 241 00:13:01,950 --> 00:13:05,100 things from our side. But it's like, there's like some thought 242 00:13:05,100 --> 00:13:08,190 process into what you will touch and what you won't touch. 243 00:13:08,340 --> 00:13:10,410 Unknown: Absolutely, yeah. And that's, that's how it works, 244 00:13:10,410 --> 00:13:12,300 right. That's how it should work. And that's why we're able 245 00:13:12,300 --> 00:13:15,480 to charge to charge an affordable rate. Because I know 246 00:13:15,480 --> 00:13:18,780 some companies that are in the marketing space, you know, 247 00:13:18,780 --> 00:13:20,610 they'll they won't talk to you unless you have like 248 00:13:20,610 --> 00:13:25,440 1020 $30,000 to spend and the market that I catered to. 249 00:13:25,440 --> 00:13:28,500 They're all app entrepreneurs, we've got big clients, you know, 250 00:13:28,500 --> 00:13:32,220 like we work with Red Bull, GoPro, all these big clients, 251 00:13:32,280 --> 00:13:35,430 but at the same time, like I know, 80% are people who are 252 00:13:35,460 --> 00:13:39,090 just in the startup entrepreneurial space to and one 253 00:13:39,090 --> 00:13:41,520 of our clients. She's like, she's known of me, she said, 254 00:13:41,520 --> 00:13:44,820 Follow my content. She's like, Hey, Steve, it's not only it was 255 00:13:44,820 --> 00:13:48,150 only until you change your plan, so that I felt like I could work 256 00:13:48,150 --> 00:13:50,490 with you. I was like, Oh, that's really eye opening. And guess 257 00:13:50,490 --> 00:13:52,770 what, Robert, she stayed on longer than the 4000 that I 258 00:13:52,770 --> 00:13:55,290 would have eventually charged her right. And but she's getting 259 00:13:55,320 --> 00:13:58,140 valued, because she wants that touch. And so that's what I've 260 00:13:58,140 --> 00:14:02,190 done with my plans. Like, if you want more, what's a high touch, 261 00:14:02,220 --> 00:14:03,930 you want more access to me? Well, you just got to pay a 262 00:14:03,930 --> 00:14:06,510 different plan, right? But if the basic one comes with like, 263 00:14:06,510 --> 00:14:09,810 just you and me Basecamp we'll talk then. But if you want to 264 00:14:09,810 --> 00:14:12,390 hop on a monthly call, here's this plan, if you want to hop on 265 00:14:12,420 --> 00:14:15,420 a bi weekly call us this plant, so there's ways to cut it. But 266 00:14:15,420 --> 00:14:19,260 I'm a firm believer in all this own limited stuff. I gotta tell 267 00:14:19,260 --> 00:14:21,780 you, like, I've always been a believer because just because I 268 00:14:21,780 --> 00:14:24,990 pay for so many of them. I use bench which does all my 269 00:14:24,990 --> 00:14:28,140 accounting and bookkeeping. I have video Huskie I used to pay 270 00:14:28,140 --> 00:14:30,870 for design pickle before I hired a full time designer. And I 271 00:14:30,870 --> 00:14:33,600 started this service as for copywriting. So I was like, Hey, 272 00:14:33,600 --> 00:14:36,360 we're gonna write blog posts. 370 a month, blah, blah, blah, 273 00:14:36,360 --> 00:14:38,880 right? And we were able to get some clients on it, but it 274 00:14:38,880 --> 00:14:43,200 became a huge pain in the butt. And so I after that, I ended up 275 00:14:43,200 --> 00:14:46,440 selling that business for like nothing really, but I was like, 276 00:14:46,470 --> 00:14:48,870 You know what, I should just do this for app space. That's what 277 00:14:48,870 --> 00:14:51,660 people know me for Steve, why are you trying to launch a brand 278 00:14:51,660 --> 00:14:55,110 new business that nobody knows you about? knows about you with 279 00:14:55,110 --> 00:14:59,130 blog writing all this stuff. Just start this type of model 280 00:14:59,160 --> 00:15:03,330 into the knees. that you already have. And that's when I finally 281 00:15:03,330 --> 00:15:05,880 did that I did that slowly, like, right, I was just all beta 282 00:15:06,240 --> 00:15:09,750 is literally the way I launched this was people contact me, I 283 00:15:09,750 --> 00:15:12,930 showed them presentation. And then they could use a PayPal 284 00:15:12,930 --> 00:15:15,900 link. And that's how they would pay me on a monthly basis in a 285 00:15:15,900 --> 00:15:18,240 subscription, right. So they would just pay me every month 286 00:15:18,240 --> 00:15:21,510 through PayPal. And I launched this very, very slowly to the 287 00:15:21,510 --> 00:15:24,090 point where now I'm like, hey, just check out this pricing. So 288 00:15:24,090 --> 00:15:26,910 that became the main thing, the main course before the main 289 00:15:26,910 --> 00:15:30,150 course, were still this one off packages. And then once that 290 00:15:30,150 --> 00:15:33,270 started really ramping up, I then just switched over. So as a 291 00:15:33,300 --> 00:15:36,330 just sign up for these monthly things. That's the best for you. 292 00:15:36,960 --> 00:15:40,170 Robert Plank: That and that makes it that's easy for anyone 293 00:15:40,170 --> 00:15:42,750 to take a similar journey, because you're you did an 294 00:15:42,750 --> 00:15:46,080 experiment, you try things out. And then and there's also a 295 00:15:46,080 --> 00:15:49,380 little bit in there, where you said like, there was like, what 296 00:15:49,380 --> 00:15:51,720 you what stuck with your business were like kind of the 297 00:15:51,720 --> 00:15:54,960 adjacent businesses, right? Like you said, Well, there's your no 298 00:15:54,960 --> 00:15:56,970 one in the app space. I mean, you're all the way over in this 299 00:15:56,970 --> 00:15:59,880 other area of like the blog posts and things like that, but 300 00:15:59,910 --> 00:16:03,360 when you made it like almost like the next business over, 301 00:16:03,420 --> 00:16:06,120 then that's, that's less of a stretch. And then and you always 302 00:16:06,120 --> 00:16:08,490 hear about that advice of like, you know, be known for one 303 00:16:08,490 --> 00:16:11,220 thing, but then it's also hard to balance that with with doing 304 00:16:11,220 --> 00:16:14,010 the fun experiments. So it seems to me like the solution is to 305 00:16:14,100 --> 00:16:17,820 kind of have these adjacent businesses and and then when you 306 00:16:17,880 --> 00:16:20,700 appear on the podcast like this one, you get to talk about 307 00:16:20,730 --> 00:16:23,580 what's fun for you and things like that. You don't have to be 308 00:16:23,670 --> 00:16:26,400 kind of saying why do this and this and this, you say I do 309 00:16:26,400 --> 00:16:28,800 apps, that's what I do. And so what was interesting, and I 310 00:16:28,800 --> 00:16:30,990 don't want to keep you for too long, because it can you believe 311 00:16:31,020 --> 00:16:34,110 over 20 minutes have passed just about and I don't want to keep 312 00:16:34,110 --> 00:16:37,710 you out of this whole length of time. But you mentioned earlier 313 00:16:37,740 --> 00:16:41,610 on about something about how like, some apps are really 314 00:16:41,610 --> 00:16:44,730 killing it right. And you've seen all the apps and you know, 315 00:16:44,730 --> 00:16:48,120 everyone wants to be like a candy crush or an anger birds or 316 00:16:48,120 --> 00:16:51,780 something like that. So what would you say just in these, 317 00:16:51,810 --> 00:16:54,150 like last few minutes that we have? What would you say are 318 00:16:54,150 --> 00:16:57,960 like the success factors like what are apps, the apps that are 319 00:16:57,960 --> 00:17:00,690 doing really well? What are they doing? Right? And what should 320 00:17:00,690 --> 00:17:02,040 out creators avoid? Maybe? 321 00:17:02,250 --> 00:17:04,170 Unknown: Yeah, yeah, that's a great question. So I think what 322 00:17:04,170 --> 00:17:06,840 they're doing right, I'll give you main points. So those who, 323 00:17:07,290 --> 00:17:10,440 already most of the time, Robert, I find like people have 324 00:17:10,440 --> 00:17:12,810 an app idea already, right? Because one of the things I try 325 00:17:12,810 --> 00:17:15,600 to share too, is here's how you find million dollar app ideas. 326 00:17:15,600 --> 00:17:17,280 Here's how I've been doing it. And that's why I'm creating 327 00:17:17,280 --> 00:17:20,730 these videos. Most people already have an app idea. So if 328 00:17:20,730 --> 00:17:25,950 you already have an app idea, then what I would say 80 to 90% 329 00:17:25,950 --> 00:17:28,830 of all your in app purchases, let's talk about non games, 330 00:17:28,860 --> 00:17:31,230 subscription apps, just like you and I have a subscription 331 00:17:31,230 --> 00:17:34,740 service, I think subscription apps are the way to go. So 80 to 332 00:17:34,740 --> 00:17:38,100 90% of your in app purchases, your subscriptions are going to 333 00:17:38,100 --> 00:17:41,640 come from two main screens. Okay. Robert, number one is 334 00:17:41,640 --> 00:17:45,060 going to be during the welcome flow. So the onboarding, you 335 00:17:45,060 --> 00:17:46,860 know, you download an app, they have couple of different 336 00:17:46,860 --> 00:17:50,340 screens, very important to try to prep them up. Because think 337 00:17:50,340 --> 00:17:53,370 of a download as drunk and download meaning you and I had 338 00:17:53,370 --> 00:17:57,390 drinks. And then you tell you tell me about an app, I forget 339 00:17:57,390 --> 00:17:59,250 all about it. I opened the next day. I'm like, What the hell is 340 00:17:59,250 --> 00:18:03,300 this app again, remind them, add some social proof, talk about 341 00:18:03,300 --> 00:18:07,500 unique benefits, and then show them the pricing page. That's 342 00:18:07,500 --> 00:18:11,580 where about 60% of your in app purchases are going to come from 343 00:18:11,580 --> 00:18:15,780 that pricing page. And the second spot is your main page of 344 00:18:15,780 --> 00:18:19,230 an app. So just like you and I on our homepage is have you ever 345 00:18:19,230 --> 00:18:21,810 linked to done for you podcasting Aveling to my 346 00:18:21,810 --> 00:18:25,560 services, a way to contact me some pricey right? On your main 347 00:18:25,560 --> 00:18:30,030 page, don't hide it in the Settings tab of your app, put 348 00:18:30,030 --> 00:18:32,970 the upgrade somewhere on this homepage, because that's where 349 00:18:32,970 --> 00:18:36,090 most people are going to see it. And so those are two critical 350 00:18:36,090 --> 00:18:39,600 areas where if you do anything, those are the two things, if you 351 00:18:39,600 --> 00:18:42,510 haven't in place, you'll do you'll do a lot better than what 352 00:18:42,510 --> 00:18:45,090 I've seen most app developers do, because that's still the 353 00:18:45,090 --> 00:18:46,440 critical mistakes that I see. 354 00:18:47,130 --> 00:18:48,690 Robert Plank: And that seems like very low hanging fruit. 355 00:18:48,690 --> 00:18:52,380 It's and I imagine from all the things you say I mean, even just 356 00:18:52,380 --> 00:18:55,140 you mentioning that that don't hide it in the Settings app. It 357 00:18:55,140 --> 00:18:58,440 makes it seem like most of these apps have have the upgrade 358 00:18:58,440 --> 00:19:01,650 hitting in the Settings app. And and yeah, you're making me think 359 00:19:01,650 --> 00:19:05,040 like there's so many times when I wanted to like change my plan 360 00:19:05,040 --> 00:19:09,060 or upgrade or downgrade and I had to like I even me as a 361 00:19:09,060 --> 00:19:12,180 computer geek was like well, do I click on the gear? Or do I 362 00:19:12,180 --> 00:19:14,970 click on my picture to try to find that? Do I look at like 363 00:19:15,000 --> 00:19:18,060 account settings or billing sometimes it's even multiple 364 00:19:18,060 --> 00:19:20,700 clicks deep and it's like the way that you put it it's like 365 00:19:20,700 --> 00:19:22,950 you're you're making it difficult for people to give you 366 00:19:22,950 --> 00:19:26,220 money. So that's really good to think about right there is put 367 00:19:26,220 --> 00:19:30,930 it on the Welcome Screen and put it on the main screen. And so as 368 00:19:30,930 --> 00:19:34,020 we kind of are near the tail end of our conversation, it feels 369 00:19:34,020 --> 00:19:36,510 like like we said the time has flown by but we want to keep 370 00:19:36,510 --> 00:19:40,710 people hungry or thirsty or eager to get a you and more of 371 00:19:40,770 --> 00:19:44,490 your content. Can you tell us your best dad joke? Because we 372 00:19:44,610 --> 00:19:47,820 saw that in the list of questions. I had to keep it fun. 373 00:19:47,850 --> 00:19:50,730 What do you have for us as far as dad jokes? And is there an 374 00:19:50,730 --> 00:19:53,010 app for dad jokes but oh man, 375 00:19:53,010 --> 00:19:56,790 Unknown: there's there should be there is an app for dad jokes. 376 00:19:57,120 --> 00:20:00,600 And yes, there is one but I don't think it's Doing well from 377 00:20:00,600 --> 00:20:03,780 one session standpoint, so nobody's probably paying for it. 378 00:20:03,900 --> 00:20:07,170 One thing I want to hit on one last thing I want to hit on too, 379 00:20:07,620 --> 00:20:11,820 as we're talking is so longer pricing pages. So maybe the 380 00:20:11,820 --> 00:20:14,190 first two tips I gave her, like pretty obvious like the thing, 381 00:20:14,190 --> 00:20:18,360 Steve, that's Captain Obvious. But the last guy says the longer 382 00:20:18,360 --> 00:20:21,030 pricing pages as you as I know, when I see your lock your 383 00:20:21,030 --> 00:20:23,940 pricing page I'm done for you podcasting, like longer pricing 384 00:20:23,940 --> 00:20:27,300 pages convert better. Same thing on mobile, what we've seen is 385 00:20:27,300 --> 00:20:30,690 longer pricing pages are outperforming one of our apps we 386 00:20:30,690 --> 00:20:34,020 work with 12x is revenues, another app increases in 387 00:20:34,020 --> 00:20:38,040 revenues by 65%. By just having a longer pricing page, because 388 00:20:38,040 --> 00:20:40,440 it's a consider purchase, right? You're you're signing up for 389 00:20:40,440 --> 00:20:43,440 something you just want to know. And people will scroll and read 390 00:20:43,440 --> 00:20:46,260 what they want to read. So longer pricing pages are 391 00:20:46,290 --> 00:20:49,560 performing a lot better. Okay. Here's a dad joke. All right, 392 00:20:49,560 --> 00:20:54,150 here we go. Robert, what did the nut say when it was chasing the 393 00:20:54,150 --> 00:20:57,450 other night? What did one not say? While he was chasing the 394 00:20:57,450 --> 00:21:02,850 other? Not? No idea. I'm a cashew. There, everyone put him 395 00:21:03,570 --> 00:21:05,730 up. We need some sound effects. I should have brought that in. 396 00:21:05,970 --> 00:21:06,180 But you 397 00:21:06,540 --> 00:21:09,960 Robert Plank: should have had an app ready for that. You know 398 00:21:09,960 --> 00:21:12,480 what, you know what is interesting is I was 399 00:21:12,480 --> 00:21:16,410 interviewing a guy, I think the other day who he had some kind 400 00:21:16,410 --> 00:21:20,130 of like cryptocurrency box device appliance kind of thing. 401 00:21:20,310 --> 00:21:22,650 And his whole strategy was looking at what's already 402 00:21:22,650 --> 00:21:26,790 existing and combining it into one. So I wonder if in your dad 403 00:21:26,790 --> 00:21:31,680 joke app, if you if you combined the the random bad joke, and 404 00:21:31,680 --> 00:21:35,640 then had like a soundboard where when you made the lame joke, you 405 00:21:35,640 --> 00:21:39,390 could hit tap a button and then make the you know, the haha or 406 00:21:39,390 --> 00:21:40,830 the or the rim shot or something like 407 00:21:40,830 --> 00:21:44,220 Unknown: that. Yeah, yeah, that that's, that's great. I think 408 00:21:44,220 --> 00:21:46,740 you know, like, onto that idea. Like, that's how you find these 409 00:21:46,740 --> 00:21:50,820 apps, like go to app, Annie, go under top charts, figure out and 410 00:21:50,820 --> 00:21:53,550 pick a different category, don't just look at the top overall 411 00:21:53,550 --> 00:21:56,040 charts, because you can see the obvious Netflix, all that stuff. 412 00:21:56,250 --> 00:21:59,010 But pick a category that you think might be interesting. And 413 00:21:59,010 --> 00:22:02,550 then look at it, you know, I found a, there's a an app that 414 00:22:02,550 --> 00:22:05,970 allows you to see a secret menu of Starbucks, right? That is 415 00:22:05,970 --> 00:22:10,050 making $1,000 a month. It's like what so you can do that. And 416 00:22:10,050 --> 00:22:13,140 then you go into sensor tower.com. And then you pull 417 00:22:13,140 --> 00:22:15,840 that you put that app into it, you can do this all for free, 418 00:22:15,840 --> 00:22:18,570 Robert, you put that app in there, and then Sensor Tower 419 00:22:18,660 --> 00:22:23,550 will go report the last month's revenue and downloads. And so 420 00:22:23,640 --> 00:22:26,460 they're not always accurate, but they're pretty accurate, right? 421 00:22:26,460 --> 00:22:28,500 They're pretty accurate. So you can get a sense of how well an 422 00:22:28,500 --> 00:22:31,140 app is doing. And then if it makes sense, you can build 423 00:22:31,170 --> 00:22:32,340 something similar. And so 424 00:22:32,670 --> 00:22:34,890 Robert Plank: and that right there, that's a good reminder 425 00:22:34,920 --> 00:22:39,600 that it it's sometimes you see, like, you know, apps that do 426 00:22:39,600 --> 00:22:42,900 really well. And it's easy to think like, oh, they just they 427 00:22:42,900 --> 00:22:45,450 struck gold, they just they thought of something and they 428 00:22:45,450 --> 00:22:49,200 made it and it was a runaway hit. But it seems like there's a 429 00:22:49,200 --> 00:22:51,990 way to have all this data, there's a way to kind of like 430 00:22:51,990 --> 00:22:56,220 hedge our bets and and kind of you know, have have some of the 431 00:22:56,250 --> 00:22:58,530 the scientific approach. And then you combine it with your 432 00:22:58,530 --> 00:23:02,610 own creativity and kind of make an informed decision and say, 433 00:23:02,610 --> 00:23:06,030 Well, what's already out there, what's drinking what's selling. 434 00:23:06,150 --> 00:23:08,910 And then if you have a new spin on it, now, you don't always 435 00:23:08,910 --> 00:23:13,230 have to have a shot in the dark. Now, it's not as risky. Because 436 00:23:13,230 --> 00:23:15,750 you're not necessarily just jumping out with a harebrained 437 00:23:15,750 --> 00:23:18,240 idea, you can say, you know, there's this popular app that 438 00:23:18,240 --> 00:23:21,120 makes me think if this is popular, maybe this idea is 439 00:23:21,120 --> 00:23:23,910 popular, or maybe this app can be combined with something else 440 00:23:23,910 --> 00:23:27,060 or has some sort of some missing feature. And even like, you 441 00:23:27,060 --> 00:23:30,510 know, since you and your service revolves around graphics and 442 00:23:30,510 --> 00:23:34,590 copywriting, I'm sure that there are like, you know, phrases and 443 00:23:34,590 --> 00:23:38,520 like, you know, power words and like headline templates, and, 444 00:23:38,640 --> 00:23:42,060 you know, graphics templates that you know, like this thing 445 00:23:42,060 --> 00:23:44,610 with the big logo or the big text or these bright colors or 446 00:23:44,610 --> 00:23:47,700 work. And so that's kind of the lesson I get there is that you 447 00:23:47,700 --> 00:23:52,230 can weigh the data along with your own personal creativity. 448 00:23:52,890 --> 00:23:55,200 Unknown: Yeah, that's it. That's it. 449 00:23:56,160 --> 00:23:59,040 Robert Plank: Well, cool. Well, what is in the future for you? 450 00:23:59,040 --> 00:24:01,950 What's the like you have this new productize service that's 451 00:24:01,950 --> 00:24:05,670 that's happening, you have multiple levels. What is on the 452 00:24:05,670 --> 00:24:09,750 horizon for Mr. Steve Young and the whole app masters franchise? 453 00:24:10,170 --> 00:24:11,820 Unknown: Hopefully getting on survivor, I'm gonna put that 454 00:24:11,820 --> 00:24:14,970 into the universe. I love that show. And so put that in the 455 00:24:14,970 --> 00:24:19,350 universe. Let's see what happens there. But honestly, I'm so 456 00:24:20,250 --> 00:24:24,000 bullish on this whole, like, membership subscription type of 457 00:24:24,000 --> 00:24:28,380 thing, figuring out ways to leverage that. And so thinking 458 00:24:28,380 --> 00:24:31,410 about ways that I can create a membership site out of that, 459 00:24:31,470 --> 00:24:35,250 where people have access to me monthly type of thing. We do 460 00:24:35,250 --> 00:24:38,520 have a digital course that generate some revenue every 461 00:24:38,520 --> 00:24:41,250 month. And so like I'm like, Well, how do I break that down? 462 00:24:41,250 --> 00:24:44,550 Instead of charging $1,000? a one time fee on it, make it more 463 00:24:44,550 --> 00:24:48,060 affordable, get more people in? So same type of thought process? 464 00:24:48,180 --> 00:24:51,900 As I went with our $4,000 example, and thinking about how 465 00:24:51,900 --> 00:24:54,960 do I do that well for community because I already have a 466 00:24:54,960 --> 00:24:58,470 community. I love community. I wouldn't be where I'm at today 467 00:24:58,470 --> 00:25:02,700 if I didn't join a match Mine early on, in while still 468 00:25:02,700 --> 00:25:05,820 working, I was doing this on the side. And so I still am for 469 00:25:05,820 --> 00:25:08,250 believer, but at the same time, it's time consuming. And while I 470 00:25:08,250 --> 00:25:11,190 love to give my time that's also protected. And so I've been 471 00:25:11,190 --> 00:25:15,090 thinking about how do we turn this membership model into a 472 00:25:15,090 --> 00:25:19,320 community where provide content, and also more access to me? So 473 00:25:19,650 --> 00:25:21,990 that's what I'm most excited about 2022? 474 00:25:22,350 --> 00:25:24,510 Robert Plank: Well, we will have to follow up with you and a 475 00:25:24,510 --> 00:25:27,720 couple of years again, to see how that played out. And, and 476 00:25:27,720 --> 00:25:29,940 yeah, there's been, there's just been so much to think about in 477 00:25:29,940 --> 00:25:33,000 our conversation and like, what's coming to mind as far as 478 00:25:33,150 --> 00:25:36,270 hearing about your journey, and kind of what you built here is, 479 00:25:36,420 --> 00:25:40,800 like, I first tried just the the freelancing route, and that was 480 00:25:40,800 --> 00:25:43,290 kind of had its own frustrations, and then I went to 481 00:25:43,290 --> 00:25:46,410 the kind of corroding products, and then you know, selling 482 00:25:46,410 --> 00:25:50,580 things for like $1,000 $2,000. But then it's, it's a little 483 00:25:50,580 --> 00:25:53,880 hard to explain, right? Like, if you say, Well, I do this, and 484 00:25:53,880 --> 00:25:56,070 they say, Oh, you do this for me? Well, no, you have to buy my 485 00:25:56,070 --> 00:25:59,550 course. And then there was kind of a phase where I said, well, 486 00:25:59,640 --> 00:26:02,790 the done for you option is this huge price, because I really 487 00:26:02,790 --> 00:26:05,730 don't want to do it. But if it's as high price, and it's worth my 488 00:26:05,730 --> 00:26:10,260 while, but then that kind of was not very predictable income and 489 00:26:10,260 --> 00:26:12,630 make these high ticket sales, but I couldn't make the sales 490 00:26:12,630 --> 00:26:16,710 every day every week. And then there's all and there's just all 491 00:26:16,710 --> 00:26:19,380 these gaps in the middle. And you've said a few times here 492 00:26:19,380 --> 00:26:22,860 that like you have this thing that's kind of high ticket and 493 00:26:22,860 --> 00:26:25,890 you provide the service that that helps. But how do you get 494 00:26:25,890 --> 00:26:28,530 it to be more into the masses, get it in my hands and more 495 00:26:28,530 --> 00:26:31,050 people without discounting yourself? Because that's the 496 00:26:31,050 --> 00:26:34,050 easy way out? The easy way is just to say, Well, I'm scared 497 00:26:34,050 --> 00:26:36,840 all I'll make the price super low. But how do you kind of have 498 00:26:36,840 --> 00:26:40,020 your cake and eat it too. And like even just talking to you, 499 00:26:40,020 --> 00:26:43,230 there's just so many different ideas of like, you know, people 500 00:26:43,230 --> 00:26:46,680 say, Well, you can sell this this course. And then after they 501 00:26:46,680 --> 00:26:49,830 buy the course, then you have kind of the monthly or the done 502 00:26:49,830 --> 00:26:53,220 for you are the coaching and you subtract the price of that off 503 00:26:53,220 --> 00:26:55,950 of the course of the year and bought. So in a way they get a 504 00:26:55,950 --> 00:26:58,830 two for one. But also you get paid for something that doesn't 505 00:26:58,830 --> 00:27:01,950 cost you anything extra, even talking to you. And since you're 506 00:27:01,950 --> 00:27:05,460 the app guy, you make me think like man, even for what I do, 507 00:27:05,580 --> 00:27:08,790 there should be like an app or like a thing they get for free 508 00:27:08,790 --> 00:27:11,760 just by installing it. And then on that welcome screen or on 509 00:27:11,760 --> 00:27:14,370 that main screen, they can tap a button and upgrade and get 510 00:27:14,370 --> 00:27:17,580 something that they paid for. I mean, so many, so many cool 511 00:27:17,580 --> 00:27:21,180 possibilities. And even just looking at your YouTube channel, 512 00:27:21,180 --> 00:27:25,620 which everyone should do is just super inspiring. As far as the 513 00:27:25,620 --> 00:27:28,230 quantity like we said at the beginning, there's the quantity 514 00:27:28,230 --> 00:27:30,870 and the quality, the quantity that we should all be putting 515 00:27:30,870 --> 00:27:34,470 out and connecting and always being just a super energetic 516 00:27:34,470 --> 00:27:39,090 machine of answering questions and talking about what to talk 517 00:27:39,090 --> 00:27:41,820 about and doing the reviews and just going into all these cool 518 00:27:41,820 --> 00:27:45,900 things. And so people if they were as excited as I am, and 519 00:27:45,900 --> 00:27:48,810 just going a mile a minute just talking to you. They should be 520 00:27:48,810 --> 00:27:53,070 checking out@masters.co and the app masters YouTube channel, and 521 00:27:53,070 --> 00:27:55,170 what do you feel like like plugged in here, Steve? If 522 00:27:55,170 --> 00:27:57,600 someone really enjoyed our conversation, and they their 523 00:27:57,600 --> 00:28:00,060 brains on fire with tons of ideas, where should they go? 524 00:28:00,060 --> 00:28:00,840 What should they do? 525 00:28:01,080 --> 00:28:04,110 Unknown: Well, you can go to app masters.co and the.com. So you 526 00:28:04,110 --> 00:28:06,600 can go either one they'll work but the checkout the YouTube, I 527 00:28:06,600 --> 00:28:09,420 think I'm very, very much trying to grow that channel as much as 528 00:28:09,420 --> 00:28:12,900 possible. App masters.com/youtube will get you 529 00:28:12,900 --> 00:28:15,900 straight there. So if you can do me a favor, just hit that 530 00:28:15,900 --> 00:28:18,810 subscribe button, try to impress my son close to 20,000 531 00:28:18,810 --> 00:28:21,360 subscribers. Once we hit that want to have a party I said we 532 00:28:21,360 --> 00:28:23,730 should do something didn't celebrate it kind of celebrate 533 00:28:23,730 --> 00:28:26,490 1000 cells a big milestone, didn't really celebrate any 534 00:28:26,490 --> 00:28:29,610 other milestones is just like, hey, we did it cool for and try 535 00:28:29,610 --> 00:28:31,380 to really celebrate 20,000 536 00:28:31,830 --> 00:28:34,050 Robert Plank: and it will your son really be impressed with 537 00:28:34,050 --> 00:28:36,540 20,000? Or is he one of those kids that you hear about where 538 00:28:36,570 --> 00:28:37,650 nothing impresses though? 539 00:28:37,800 --> 00:28:41,910 Unknown: No, Robert, he's a good kid. He he was impressed with 540 00:28:41,910 --> 00:28:45,300 just like five, you know, like, you actually will tell his 541 00:28:45,330 --> 00:28:48,450 friends that Yeah, my dad has 20,000 subscribers because he 542 00:28:48,450 --> 00:28:51,000 has his own YouTube channel. And he knows how hard it is. I think 543 00:28:51,060 --> 00:28:54,180 when you talk to people aren't impressed with 20,000 Those, we 544 00:28:54,180 --> 00:28:57,420 don't have a YouTube channel or haven't tried to create their 545 00:28:57,420 --> 00:29:00,840 own platform, you and I both know how hard it is to get any 546 00:29:00,840 --> 00:29:04,980 type of traction for any type of content that we create. And so 547 00:29:04,980 --> 00:29:08,310 he understands that, like he's just trying to get like 100 on 548 00:29:08,310 --> 00:29:10,500 his YouTube channel. I'm trying to help him do that. Just 549 00:29:10,500 --> 00:29:13,080 playing video games. So he understands it. And I I never 550 00:29:13,080 --> 00:29:16,470 tried to say anything bad about content creators or just 551 00:29:16,500 --> 00:29:19,410 creators in general, because you know how hard it is to create. 552 00:29:19,440 --> 00:29:23,730 And so whether it's ugly, bad video quality, bad audio 553 00:29:23,730 --> 00:29:26,220 quality, it doesn't matter. You have the guts to create it and 554 00:29:26,220 --> 00:29:29,850 put it out in the world if you did that. You deserve some 555 00:29:29,880 --> 00:29:32,730 props. So yeah, he's a good kid. 556 00:29:33,150 --> 00:29:35,280 Robert Plank: Well, that's a very good philosophy. I think 557 00:29:35,280 --> 00:29:37,830 that you're teaching them right that it takes just as much 558 00:29:37,830 --> 00:29:42,030 energy to be positive as it does as it is negative. And so why 559 00:29:42,030 --> 00:29:44,910 put that out in the road? What Why kill someone else's dreams 560 00:29:44,910 --> 00:29:47,880 and you never know if you're just offhandedly being negative, 561 00:29:48,030 --> 00:29:51,060 if you're causing them to give up. I mean, they might be the 562 00:29:51,060 --> 00:29:54,090 next Steve Young or they might be the next YouTube person. And 563 00:29:54,090 --> 00:29:57,600 it's easy to like look at this huge, unattainable goal like the 564 00:29:57,690 --> 00:30:00,960 the kid that makes like $7 million a year. Boys knees like 565 00:30:00,960 --> 00:30:04,470 seven years old, like like, we'll never get to that level. 566 00:30:04,470 --> 00:30:07,020 But anyone out there should be applauded for doing what they 567 00:30:07,110 --> 00:30:09,840 are doing and know so as we're kind of getting the final 568 00:30:09,840 --> 00:30:12,930 minutes your Steve like something that I that impressed 569 00:30:12,930 --> 00:30:16,020 me years ago that I forgot. And now you're making me remember 570 00:30:16,020 --> 00:30:19,590 again was like 15 years ago, I was at a seminar. And this guy 571 00:30:19,590 --> 00:30:22,890 presenting he was making $20 million a year. And someone who 572 00:30:22,890 --> 00:30:25,710 like asked a question said, you know, I'm working on my 573 00:30:25,710 --> 00:30:30,390 business, and I've only made $500 lifetime. And the $20 574 00:30:30,390 --> 00:30:34,380 million a year guy was impressed. He was like, just the 575 00:30:34,380 --> 00:30:37,620 fact that you've made $500, it's more than zero. And we'll see 576 00:30:37,620 --> 00:30:40,590 what you're making me think of is, it's all it's easy to look 577 00:30:40,590 --> 00:30:44,610 at all these cute, crazy apps that have millions of downloads, 578 00:30:44,610 --> 00:30:48,030 millions of users made millions of dollars. But even if you if 579 00:30:48,030 --> 00:30:51,330 you have an app, if you're if you have a handful of downloads, 580 00:30:51,510 --> 00:30:54,360 that is something to be applauded, because you're so far 581 00:30:54,360 --> 00:30:57,990 ahead of people who haven't tried who given up and all those 582 00:30:57,990 --> 00:31:01,320 other things. So that's just a very like optimistic thing that 583 00:31:01,350 --> 00:31:04,350 I'm going to take to heart and I'm gonna teach to my own son, 584 00:31:04,500 --> 00:31:08,310 that even a handful is better than zero. And anyone should be 585 00:31:08,310 --> 00:31:13,200 encouraged for doing that. So very inspiring. At masters 586 00:31:13,200 --> 00:31:15,900 calm@masters.com, forge slash YouTube, don't just hit the 587 00:31:15,900 --> 00:31:19,110 subscribe button, smash that subscribe button, as the kids 588 00:31:19,110 --> 00:31:23,340 say these days, any final lessons or parting words of 589 00:31:23,340 --> 00:31:25,410 advice? Anything you think left out today, Steve? 590 00:31:25,680 --> 00:31:28,770 Unknown: Robert, you, you hit it on the head. And I think a lot 591 00:31:28,770 --> 00:31:31,740 of it, we think sometimes, you know, you alluded to this a 592 00:31:31,770 --> 00:31:35,040 couple of times was you're talking, we see these guys 593 00:31:35,040 --> 00:31:38,490 selling $10,000 courses, making millions of dollars, and we 594 00:31:38,490 --> 00:31:41,760 think we have to be there, I thought the same thing. And then 595 00:31:41,760 --> 00:31:44,850 we should be proud. Like, I have a business that sustains my 596 00:31:44,850 --> 00:31:48,780 lifestyle. And I'm happy I get to spend a lot of time with my 597 00:31:48,780 --> 00:31:53,040 kids too. And so I think happiness is the barometer that 598 00:31:53,040 --> 00:31:55,410 we should be really thinking about when it comes to success, 599 00:31:55,560 --> 00:31:58,470 rather than just hearing about the next big success story. And 600 00:31:58,470 --> 00:32:01,080 like, yeah, I got to do that. Great. If that's what it's gonna 601 00:32:01,080 --> 00:32:03,630 make you happy, great. But there's, you know, plenty of 602 00:32:03,630 --> 00:32:06,450 rich guys making millions of dollars a year that aren't 603 00:32:06,450 --> 00:32:09,690 happy. And so what is going to bring you happiness that should 604 00:32:09,690 --> 00:32:12,240 be the ultimate barometer. And I think took me a while to really 605 00:32:12,240 --> 00:32:15,060 learn this. So it wasn't easy for me because I kept thinking 606 00:32:15,060 --> 00:32:18,150 that I had to go bigger. And this business is too small. It's 607 00:32:18,150 --> 00:32:21,210 just a lifestyle business, who cares about that stuff? And then 608 00:32:21,210 --> 00:32:23,550 a certain point, you're just like, You know what, I love my 609 00:32:23,550 --> 00:32:26,610 life like, this is good. I don't need to go bigger. So when 610 00:32:26,610 --> 00:32:28,260 people are like, You need to get bigger you need to get more 611 00:32:28,260 --> 00:32:30,930 clients. I'm like, No, I'm good. I got a good now amount of 612 00:32:30,930 --> 00:32:34,200 clients and more joint great, but if more don't, that's fine, 613 00:32:34,200 --> 00:32:36,120 too. You know what I mean? Like Life is good. 614 00:32:36,810 --> 00:32:39,630 Robert Plank: Very wise, very inspiring. You're going at the 615 00:32:39,630 --> 00:32:43,050 pace you should be at your your business is exactly the size it 616 00:32:43,050 --> 00:32:46,200 needs to be, you're exactly where you need to be. And the 617 00:32:46,200 --> 00:32:49,770 place that you in podcast land should be going to his app 618 00:32:49,770 --> 00:32:54,300 masters.com/youtube. And we will see you there. And thanks, Steve 619 00:32:54,300 --> 00:32:57,870 for showing up and just blown our minds with all this sage 620 00:32:57,870 --> 00:33:05,610 advice. I really appreciate it. Thanks, Robert. Do you wish you 621 00:33:05,610 --> 00:33:09,420 had a podcast just like this one? Do you wish you did more 622 00:33:09,420 --> 00:33:12,690 with your podcast like getting more traffic, being active on 623 00:33:12,690 --> 00:33:16,860 social media getting more guests better guests or you being a 624 00:33:16,860 --> 00:33:20,250 guest on other podcast? Or maybe you just want your podcast to 625 00:33:20,250 --> 00:33:23,580 save the same but you don't want the time commitment you 626 00:33:23,580 --> 00:33:26,910 currently put into your podcast and any or all of that sounds 627 00:33:26,910 --> 00:33:33,000 great to you go right now to DF y podcast.com/free to claim your 628 00:33:33,000 --> 00:33:35,160 12 podcast boosters