1 00:00:00,000 --> 00:00:03,810 Robert Plank: Hi. Welcome back to the marketer of the day 2 00:00:03,810 --> 00:00:06,780 podcast would you like to know about a high ticket group 3 00:00:06,780 --> 00:00:09,900 coaching program about evergreen launches about scaling your 4 00:00:09,900 --> 00:00:13,500 business and so much more. We're here with Rose Radford from Rose 5 00:00:13,500 --> 00:00:17,070 radford.com. She is a TEDx speaker. She is a business 6 00:00:17,070 --> 00:00:20,610 strategist and coach who specializes in helping coaches 7 00:00:20,610 --> 00:00:24,630 and online entrepreneurs to ditch the launch roller coaster 8 00:00:24,720 --> 00:00:28,290 and go evergreen with a high ticket group coaching program so 9 00:00:28,290 --> 00:00:31,620 that you can scale to six and multi six figures without 10 00:00:31,620 --> 00:00:33,540 launching rose. Glad to be talking to you. 11 00:00:34,050 --> 00:00:35,910 Unknown: Hey, thank you so much for having me. 12 00:00:36,210 --> 00:00:38,820 Robert Plank: super glad to have you. So what has been your 13 00:00:38,820 --> 00:00:40,800 passion these days? What has you're fired up? I know, there's 14 00:00:40,830 --> 00:00:43,740 we just listed like six different possible topics, but 15 00:00:43,770 --> 00:00:47,280 what has you personally super jazzed up excited these days? 16 00:00:47,610 --> 00:00:47,820 Oh, 17 00:00:47,820 --> 00:00:50,340 Unknown: my gosh. So I have to admit, I think I have cried 18 00:00:50,340 --> 00:00:54,690 probably three times the last month with just sheer joy for my 19 00:00:54,690 --> 00:00:57,750 business right now, and specifically for the clients 20 00:00:57,750 --> 00:01:01,080 that I am working with. And I think the reason that things are 21 00:01:01,080 --> 00:01:04,800 really good right now is because I'm working with some incredible 22 00:01:04,830 --> 00:01:09,630 high level high tickets, coaches and women inside my program and 23 00:01:09,660 --> 00:01:14,820 serving these women just feel so lead. So that is what I'm really 24 00:01:14,820 --> 00:01:15,930 excited about right now. 25 00:01:16,410 --> 00:01:17,970 Robert Plank: And you know, I couldn't relate to that, because 26 00:01:17,970 --> 00:01:21,090 it's really easy to get stuck in, you know, pushing the 27 00:01:21,090 --> 00:01:24,000 publish button and editing the pages and doing all the business 28 00:01:24,000 --> 00:01:28,080 stuff. And, and sometimes it's like, even if even if you have 29 00:01:28,080 --> 00:01:31,440 like a good, you know, membership site, or like, like a 30 00:01:31,440 --> 00:01:34,140 product or like a course or something, or even like a 31 00:01:34,140 --> 00:01:37,350 decently responding list, if the people that you're dealing with 32 00:01:37,350 --> 00:01:41,130 are kind of, I don't know, like not not very fun, or if they're 33 00:01:41,130 --> 00:01:43,830 negative, or if they bring you down, then it's like, I don't 34 00:01:43,830 --> 00:01:46,200 know about the euros, but like it just it's always this thing 35 00:01:46,200 --> 00:01:50,370 that it's eating on me. And then likewise, when I if I have like 36 00:01:50,400 --> 00:01:53,700 a client who's has something really exciting going on, or if 37 00:01:53,700 --> 00:01:56,820 I'm just dealing with people where I'm kind of doing the work 38 00:01:56,820 --> 00:02:00,930 for them, then then I myself am excited. And sometimes it even 39 00:02:01,050 --> 00:02:04,680 like breathes the energy in the life back into me on my own 40 00:02:04,680 --> 00:02:08,430 projects. And reminds me a lot of how if like if your own room 41 00:02:08,430 --> 00:02:11,100 or your own house is messy, you don't really feel like fixing it 42 00:02:11,100 --> 00:02:13,980 up. But if someone else has a messy house, you think, oh, you 43 00:02:13,980 --> 00:02:15,690 know, you should move the couch over there, and you should 44 00:02:15,690 --> 00:02:18,180 redecorate that. And it's just this weird thing that number 45 00:02:18,180 --> 00:02:21,930 one, like your clients energy is kind of rub off on you good or 46 00:02:21,930 --> 00:02:25,590 bad. And number two, it's sometimes like more fun to jump 47 00:02:25,590 --> 00:02:28,920 in on in someone else's niche in someone else's space than to 48 00:02:28,920 --> 00:02:30,420 kind of tinker with your own stuff. 49 00:02:30,870 --> 00:02:32,820 Unknown: Absolutely. Yeah. And I think one of the things I'm 50 00:02:32,820 --> 00:02:36,810 really enjoying right now is when you're working with such 51 00:02:36,840 --> 00:02:40,170 well matched clients, when you show them what you teach them 52 00:02:40,170 --> 00:02:42,330 something one thing like one particular thing in the 53 00:02:42,360 --> 00:02:44,940 business, for instance, they'll take it and then they'll run 54 00:02:44,940 --> 00:02:47,430 with it. And then they'll come back to the calls next week. 55 00:02:47,430 --> 00:02:49,980 You're like, bro, so I did that thing. And you're like, Wow, 56 00:02:50,010 --> 00:02:53,310 that's so cool. So just having people that are really committed 57 00:02:53,310 --> 00:02:55,680 to their own success, and that you're working with them as 58 00:02:55,680 --> 00:02:58,620 clients, I think it's just yeah, it's next level fun, I think. 59 00:02:59,070 --> 00:02:59,340 And 60 00:02:59,340 --> 00:03:01,350 Robert Plank: I imagine that maybe you yourself feel like a 61 00:03:01,380 --> 00:03:04,080 like a Thomas Edison or someone right? Like you say, you know, 62 00:03:04,080 --> 00:03:06,300 you should have a pop up here, you should have an awesome page 63 00:03:06,300 --> 00:03:09,360 there. And it's just really simple idea to you and me that 64 00:03:09,360 --> 00:03:12,210 we might see everywhere we go. But for them in their space and 65 00:03:12,210 --> 00:03:14,880 what they have going on. It's like it's It's simple for you. 66 00:03:14,880 --> 00:03:18,120 But it's like it's game changing for them. So, so like, can you 67 00:03:18,120 --> 00:03:20,790 give us more details about these, these coaches that you're 68 00:03:20,790 --> 00:03:24,480 helping or like anyone right now that really stands out for you 69 00:03:24,480 --> 00:03:27,900 as far as like a fun story or some of these amazing things 70 00:03:27,900 --> 00:03:30,030 that you're telling them to do? And they go do and they really 71 00:03:30,030 --> 00:03:30,600 impress you. 72 00:03:31,380 --> 00:03:35,550 Unknown: So yeah. So the sort of people that I tend to work with 73 00:03:35,580 --> 00:03:38,610 are what I call roller coaster coaches when they come to me. 74 00:03:38,970 --> 00:03:41,280 And the reason that roller coaster coach is because they've 75 00:03:41,280 --> 00:03:44,190 been doing launches in their business so far. They've been in 76 00:03:44,190 --> 00:03:46,110 business for a couple of years. Typically, they've been doing 77 00:03:46,110 --> 00:03:48,600 this challenge launches, masterclass, launches all the 78 00:03:48,600 --> 00:03:50,430 types of orders you could possibly imagine. And they 79 00:03:50,490 --> 00:03:53,430 likely been creating success with them to a certain degree. 80 00:03:53,820 --> 00:03:56,580 And they've just got to a point where they're thinking, You know 81 00:03:56,580 --> 00:03:59,160 what, I don't want to be doing all these launches all the time 82 00:03:59,160 --> 00:04:03,090 anymore. Yes, they make me a lot of money. But I wish there was a 83 00:04:03,090 --> 00:04:05,790 more spacious way of growing my business, I wish there was a way 84 00:04:05,790 --> 00:04:08,460 of making more money without having to do all of the the 85 00:04:08,460 --> 00:04:10,860 burnout style launches that they've been doing for a very 86 00:04:10,860 --> 00:04:15,120 long time. And when they realize they can actually have high 87 00:04:15,120 --> 00:04:18,360 ticket clients join the group coaching program every single 88 00:04:18,360 --> 00:04:21,960 week on evergreen, it's like, Whoa, hang on a minute, I can do 89 00:04:21,960 --> 00:04:26,130 that. And often a lot of coaches and business strategies out 90 00:04:26,130 --> 00:04:28,950 there in the online space will talk about selling courses on 91 00:04:28,950 --> 00:04:32,220 evergreen, that whole passive income thing and that's all very 92 00:04:32,220 --> 00:04:37,470 well, but I actually teach high ticket sales on evergreen 93 00:04:37,470 --> 00:04:39,420 because if you can sell something that's something 94 00:04:39,420 --> 00:04:41,580 that's loaded on evergreen, you can absolutely sell something, 95 00:04:41,580 --> 00:04:43,950 it's high ticket and evergreen, obviously requires a slightly 96 00:04:43,950 --> 00:04:47,790 different strategy, but it's 100% possible to do that. So 97 00:04:49,050 --> 00:04:52,140 some of the there's obviously there's a lot of things I teach 98 00:04:52,140 --> 00:04:54,270 inside my programs and when it comes to high ticket on 99 00:04:54,270 --> 00:04:57,900 evergreen, but being able to take one short, sharp tactic and 100 00:04:57,900 --> 00:05:00,870 apply it into their business whether that is is a really 101 00:05:00,870 --> 00:05:03,840 succinct clear call to action in their content that they've been 102 00:05:03,840 --> 00:05:06,630 testing over a week and then had loads of people respond to them. 103 00:05:06,630 --> 00:05:09,690 And they're like, Okay, my Instagrams now flooded. My DMS 104 00:05:09,690 --> 00:05:11,910 are flooded with people interested in this offer. I've 105 00:05:11,910 --> 00:05:14,520 now got seven calls in the calendar this week rose, what 106 00:05:14,520 --> 00:05:16,560 the hell am I selling? Again, if you remind me, please, because I 107 00:05:16,560 --> 00:05:19,140 have all these amazing people. And I don't want to do now, and 108 00:05:19,140 --> 00:05:21,150 things like that. It's just really fun to be able to then 109 00:05:21,150 --> 00:05:26,190 problem solve. But yeah, I would say it's just the the ability to 110 00:05:26,190 --> 00:05:30,600 help somebody go from creating a certain level of success in 111 00:05:30,600 --> 00:05:33,240 their business with launching and with maybe low ticket offers 112 00:05:33,240 --> 00:05:35,550 as well, and be able to transform that same level of 113 00:05:35,550 --> 00:05:39,030 success into really that next level for them by actually 114 00:05:39,030 --> 00:05:41,070 removing things in their business getting really 115 00:05:41,070 --> 00:05:44,310 simplified, and allowing more spaciousness in their own 116 00:05:44,310 --> 00:05:46,950 business strategy. And also be able to call in those high 117 00:05:46,950 --> 00:05:48,330 ticket clients themselves too. 118 00:05:49,290 --> 00:05:51,330 Robert Plank: Well, that sounds like a thing that we all want, 119 00:05:51,330 --> 00:05:53,760 right? We all want to get off that roller coaster, and we all 120 00:05:53,760 --> 00:05:57,690 want to remove things and have less steps. So as anything come 121 00:05:57,690 --> 00:06:01,440 to mind, as far as some of the things that are easily removed, 122 00:06:01,440 --> 00:06:03,480 like I'm sure like, everyone's different, you have these 123 00:06:03,480 --> 00:06:06,090 different clients, and they all have like a million things that 124 00:06:06,090 --> 00:06:09,360 are just throwing throwing ideas at the wall, or, you know, 125 00:06:09,420 --> 00:06:11,760 they're like every day is different in their calendars 126 00:06:11,760 --> 00:06:14,580 show with this and that and they have all these things going on. 127 00:06:14,670 --> 00:06:19,230 So is there a common? Just like low hanging fruit that can 128 00:06:19,260 --> 00:06:22,140 easily be removed with most of these clients that you onboard 129 00:06:22,140 --> 00:06:22,440 here? 130 00:06:23,190 --> 00:06:26,550 Unknown: Yeah, so we've had one client recently that has simply 131 00:06:26,550 --> 00:06:29,310 decided to shed any clients that were paying her less than a 132 00:06:29,310 --> 00:06:32,490 certain amount of money. So any lead to get clients actually no, 133 00:06:32,490 --> 00:06:35,520 no longer aligned, are gonna do that anymore. We've had clients 134 00:06:35,520 --> 00:06:38,880 that have decided to remove their low ticket offers, and 135 00:06:38,880 --> 00:06:40,830 just focus on high ticket offers, because actually, they 136 00:06:40,830 --> 00:06:44,460 realize that, let's say 100 people in their low ticket offer 137 00:06:44,460 --> 00:06:48,030 is equal to 10 people in the high ticket offer, oh, why would 138 00:06:48,030 --> 00:06:51,150 I spend all my time serving 100 people when I could just spend 139 00:06:51,150 --> 00:06:54,570 my time serving 10 people, and then they get even better from 140 00:06:54,570 --> 00:06:57,390 me because I'm less exhausted. So there's been that kind of 141 00:06:57,420 --> 00:07:00,060 just really basic math in the business. And then of course, 142 00:07:00,420 --> 00:07:04,980 I'm also been experimenting with removing people from their team 143 00:07:04,980 --> 00:07:08,520 who are not income generating. And actually removing the admin 144 00:07:08,520 --> 00:07:10,560 that comes from managing that person that isn't income 145 00:07:10,560 --> 00:07:13,140 generating has been interesting to see as well. So it's not 146 00:07:13,140 --> 00:07:15,780 always marketing sales, it can also be more operational that we 147 00:07:15,780 --> 00:07:20,520 can remove. But choosing to dial down of one social media 148 00:07:20,520 --> 00:07:22,560 platform and focusing on another, it's been really 149 00:07:22,560 --> 00:07:25,740 powerful, too. I think in a day, we all have limited time and 150 00:07:25,740 --> 00:07:29,820 resources. So choosing where to focus our time and money and our 151 00:07:29,820 --> 00:07:33,390 team time as well, the most is really important to then get to 152 00:07:33,390 --> 00:07:35,670 the end goal and the result that we really want in the business. 153 00:07:35,670 --> 00:07:37,980 And that obviously looks different for everybody. And 154 00:07:37,980 --> 00:07:39,390 Robert Plank: so all these things that you're mentioning 155 00:07:39,390 --> 00:07:42,900 here about, you know, the we're moving, like under a certain 156 00:07:42,900 --> 00:07:46,170 price point, or moving posting to a certain platform, they're 157 00:07:46,170 --> 00:07:49,500 all things that you're making me think of like, they're things 158 00:07:49,500 --> 00:07:52,980 that like I sometimes hang on to just out of almost superstitious 159 00:07:52,980 --> 00:07:56,370 reasons, right. Like, why do I also post in the LinkedIn when 160 00:07:56,370 --> 00:07:58,740 that's if that's not my main thing? Or why do I have these 161 00:07:58,740 --> 00:08:01,230 kinds of low ticket items? And so, and there are many things 162 00:08:01,230 --> 00:08:05,190 that years later, I look back at what I was doing five years, or 163 00:08:05,220 --> 00:08:07,770 10 years ago, or 10 years ago, and I think, you know, why 164 00:08:07,770 --> 00:08:10,980 didn't I just take that risk? Then why didn't I just remove 165 00:08:10,980 --> 00:08:13,890 that that thing, then? And so you come across this sort of 166 00:08:13,950 --> 00:08:16,800 resistance from your clients? If you say, you know, I've got this 167 00:08:16,800 --> 00:08:20,790 crazy idea, stop doing this, remove the the income of the non 168 00:08:20,790 --> 00:08:24,420 income generating people from your team? Do they fight you on 169 00:08:24,420 --> 00:08:27,600 it? Does it take some kind of convincing? Like, what's what 170 00:08:27,600 --> 00:08:30,420 stop? I mean, it's, it almost seems like if they would have if 171 00:08:30,420 --> 00:08:33,300 it was that easy to just make this kind of painful decision, 172 00:08:33,390 --> 00:08:36,030 when they have already made it without you. So they kind of 173 00:08:36,030 --> 00:08:39,090 need you to help make the leap. So like, what is happening as 174 00:08:39,090 --> 00:08:42,180 far as like the conflict, the drama, as far as getting these 175 00:08:42,180 --> 00:08:45,300 people to take these kind of scary, risky actions? 176 00:08:45,690 --> 00:08:48,930 Unknown: Yeah. And really, the answer to that is connecting to 177 00:08:48,960 --> 00:08:54,030 the bigger goal, and what the best possible business and 178 00:08:54,060 --> 00:08:57,870 identity looks like for them. So let's say do they want to be 179 00:08:57,870 --> 00:09:00,570 posting reels every day for the rest of their life? And 180 00:09:00,570 --> 00:09:04,410 actually, if they don't, why are they on Instagram, or thinking 181 00:09:04,410 --> 00:09:07,020 about the fact that their ideal client or their next level ideal 182 00:09:07,020 --> 00:09:09,150 client, the person they really want to call into that group 183 00:09:09,150 --> 00:09:12,600 coaching program is actually on LinkedIn, if we really look at 184 00:09:12,600 --> 00:09:15,210 it, if we're very honest about it. And then just thinking, 185 00:09:15,240 --> 00:09:18,000 actually, if we want to go that direction, let's make sure all 186 00:09:18,000 --> 00:09:21,570 the actions you're taking are gonna get you to that end point, 187 00:09:21,810 --> 00:09:24,510 rather than keeping a hold of something for old times sake. 188 00:09:24,720 --> 00:09:27,480 And a really specific example would be a client recently who 189 00:09:27,510 --> 00:09:30,900 was genuinely debating between Doris Day on Instagram or do 190 00:09:30,900 --> 00:09:34,380 more focus on LinkedIn. And what she ended up doing was deciding, 191 00:09:34,380 --> 00:09:36,510 okay, I've got an Instagram here. I've been using it for a 192 00:09:36,510 --> 00:09:39,150 good couple of years. I'm not going to delete it, but I am 193 00:09:39,150 --> 00:09:43,860 going to hand it over to a team member who is going to do low 194 00:09:43,860 --> 00:09:47,850 level lead generation for me on there. And then that team member 195 00:09:47,850 --> 00:09:51,660 is going to flag to her whenever there is a lead on Instagram 196 00:09:51,660 --> 00:09:54,630 that's worth her voice noting. So then she can get them on to 197 00:09:54,630 --> 00:09:57,120 record with her. And other than that, she's not going to worry 198 00:09:57,120 --> 00:09:59,160 about Instagram because the team is just going to focus on that 199 00:09:59,160 --> 00:10:02,190 for now. I'm just going to So I budget for Instagram being 200 00:10:02,220 --> 00:10:05,730 continued platform to be used. But with a very clear goal of 201 00:10:05,910 --> 00:10:08,160 this is only important to me if it's going to create the the 202 00:10:08,160 --> 00:10:11,130 leads that I want to have conversations with. Meanwhile, 203 00:10:11,160 --> 00:10:13,260 she's focusing her energy over on LinkedIn, because that's 204 00:10:13,260 --> 00:10:14,430 where the needle movers really are. 205 00:10:15,360 --> 00:10:18,210 Robert Plank: And so is this is this kind of a common solution 206 00:10:18,210 --> 00:10:20,370 here where you say, you know, we're going to do some like 207 00:10:20,370 --> 00:10:22,530 partial outsourcing or we're going to, like, you know, 208 00:10:22,530 --> 00:10:26,070 delegate some of this stuff and kind of tee up the things that 209 00:10:26,070 --> 00:10:28,740 are worth your time. Is that like, Does that happen a lot 210 00:10:28,740 --> 00:10:31,260 where it's like, well, we don't want to necessarily, like give 211 00:10:31,290 --> 00:10:33,990 you wanting to give up the time spent on this, but we don't 212 00:10:33,990 --> 00:10:36,750 necessarily want to give up like the benefits from it. So it was 213 00:10:36,750 --> 00:10:40,260 a lot of the the problem solving here involving, like, you know, 214 00:10:40,290 --> 00:10:43,920 assigning, like, an outsourced employee or someone to like 215 00:10:43,920 --> 00:10:46,890 handle the repetitive tasks that happen frequently, 216 00:10:47,490 --> 00:10:50,610 Unknown: sometimes, or it's so let's that a bit of automated 217 00:10:50,610 --> 00:10:53,100 tech deal with it instead, whether you're going to use me 218 00:10:53,100 --> 00:10:56,910 like recur post or later.com, or just one of those scheduling 219 00:10:56,910 --> 00:11:01,740 platforms for posting content, for example. So yeah, sometimes 220 00:11:01,740 --> 00:11:04,620 it's a team solution. Sometimes it's a delete solution. 221 00:11:04,830 --> 00:11:07,410 Sometimes it's a handover to the tech solution, but it really 222 00:11:07,410 --> 00:11:08,070 depends. 223 00:11:08,550 --> 00:11:10,830 Robert Plank: Okay, well, fair enough. But in general, it seems 224 00:11:10,830 --> 00:11:12,810 like it's just like a lot of things, it'd be like a 225 00:11:12,810 --> 00:11:15,960 reorganization problem, right. And going back to the beginning, 226 00:11:16,020 --> 00:11:18,480 where it seemed like we were talking about, a lot of things 227 00:11:18,480 --> 00:11:21,630 are done out of chaos, or for old times sake, or this is the 228 00:11:21,630 --> 00:11:25,260 way it's been happening, or these are just the time wasters 229 00:11:25,260 --> 00:11:28,830 that have crept into my week. And you say, well, this can go, 230 00:11:28,890 --> 00:11:32,640 this can be technology, this can be someone else that you pay a 231 00:11:32,640 --> 00:11:35,460 little bit of money to do. So it's kind of like move around 232 00:11:35,490 --> 00:11:39,030 around the pieces on the board. And so that next leads me to 233 00:11:39,090 --> 00:11:42,300 wondering, well, what are the difficulties and getting from 234 00:11:42,300 --> 00:11:45,420 point A to point B, because it's easy enough to say your business 235 00:11:45,720 --> 00:11:48,900 is a mess, here's a better goal, here's what you need to do to 236 00:11:48,900 --> 00:11:52,320 get to that goal. But then along the way, there might be like 237 00:11:52,320 --> 00:11:55,620 some kind of difficulties or like, you know, struggles and 238 00:11:55,620 --> 00:11:58,950 getting the new traffic to work or getting the new kind of, you 239 00:11:58,950 --> 00:12:01,980 know, customer flow to work. So do you have any, any fun stories 240 00:12:01,980 --> 00:12:05,160 like that, where things didn't quite go as expected, yet, it 241 00:12:05,160 --> 00:12:06,780 had to panic and readjust. 242 00:12:08,130 --> 00:12:11,700 Unknown: So I think the most relevant story here would be 243 00:12:11,700 --> 00:12:15,210 around when clients come to me and they want to ditch the 244 00:12:15,210 --> 00:12:18,510 launch roller coaster and go evergreen, with a high ticket 245 00:12:18,510 --> 00:12:20,730 group coaching program. And often that group coaching 246 00:12:20,730 --> 00:12:23,190 program has a new offer for them as well, they may have had a low 247 00:12:23,190 --> 00:12:25,470 ticket thing, they may have done one on one a lot, things like 248 00:12:25,470 --> 00:12:30,720 that. But it's a new offer, too. And the immediate mindset switch 249 00:12:30,720 --> 00:12:33,870 I get them to make is instead of thinking about your launch, as 250 00:12:33,870 --> 00:12:36,270 this is going to be a six figure launch, or I want to make 50 251 00:12:36,270 --> 00:12:39,720 grand on this launch. And it'd be one of those exercises where 252 00:12:39,720 --> 00:12:42,870 you spend a couple of months creating assets to go into that 253 00:12:42,870 --> 00:12:46,710 launch with whether it's emails or, or slides or videos and all 254 00:12:46,710 --> 00:12:49,470 that kind of stuff that you're creating. And instead of knowing 255 00:12:49,470 --> 00:12:51,990 you're just gonna use that for that launch, and then maybe use 256 00:12:51,990 --> 00:12:55,560 it again next year. Who knows, instead, go in with a mindset of 257 00:12:55,590 --> 00:12:59,490 you are building a million dollar asset in your evergreen 258 00:12:59,490 --> 00:13:03,690 funnel. And you're also building a million dollar asset in your 259 00:13:03,690 --> 00:13:07,110 group coaching program and the curriculum and the way you're 260 00:13:07,110 --> 00:13:11,280 crafting that program. Because that evergreen funnel will 261 00:13:11,280 --> 00:13:14,130 deliver a million dollars to you if you design it well over the 262 00:13:14,130 --> 00:13:16,980 next couple of years. And then that program will deliver on 263 00:13:16,980 --> 00:13:19,620 that million dollars of value just sold. So let's look at it 264 00:13:19,620 --> 00:13:22,950 from that perspective. And that might mean that you need to do a 265 00:13:22,950 --> 00:13:25,950 couple of live funnel tests as what I call them. When you're 266 00:13:25,950 --> 00:13:28,590 beginning to get evergreen, you might need to do a few live 267 00:13:28,590 --> 00:13:32,400 funnel tests, test some messaging, see what's converting 268 00:13:32,400 --> 00:13:36,240 what isn't converting understand the sort of that say avatar that 269 00:13:36,240 --> 00:13:39,000 goes through your funnel and is most likely to convert on the 270 00:13:39,000 --> 00:13:42,000 back end versus the one that isn't, what are the objections 271 00:13:42,000 --> 00:13:45,150 you're hearing from people about buying this high ticket group 272 00:13:45,150 --> 00:13:48,150 coaching program that you're offering. And so I've had a 273 00:13:48,150 --> 00:13:51,600 number of clients, I've done a live Funnel Test, learn all the 274 00:13:51,600 --> 00:13:54,630 lessons, they needed to learn to then go and do another life 275 00:13:54,630 --> 00:13:58,620 Funnel Test and then begin to see results from there. So I 276 00:13:58,620 --> 00:14:02,190 think instead of thinking about a launch as something where you 277 00:14:02,190 --> 00:14:04,770 want to make all your money in one go, the beauty of going 278 00:14:04,800 --> 00:14:09,300 evergreen allows you to really hone your messaging to hone your 279 00:14:09,300 --> 00:14:12,510 conversion ability to hone the offer that you're putting out 280 00:14:12,510 --> 00:14:15,810 there. So that it might be a very slow start to begin with, 281 00:14:15,810 --> 00:14:18,330 you might spend a couple of months really mastering it. And 282 00:14:18,330 --> 00:14:21,120 then after that the growth becomes month on month because 283 00:14:21,120 --> 00:14:23,220 you've got your messaging sorted, you've got your funnel 284 00:14:23,220 --> 00:14:25,890 going, it's pumping out the right people onto your calls or 285 00:14:25,890 --> 00:14:28,680 into your DMS on the back end. And then obviously they're 286 00:14:28,680 --> 00:14:31,830 converting because you've got all the messaging going really 287 00:14:31,830 --> 00:14:33,990 well all the way through least all the way through the offer 288 00:14:33,990 --> 00:14:37,650 and the funnel in a really consistent way. And then you've 289 00:14:37,650 --> 00:14:41,910 got your million dollar assets going. It's a really beautiful 290 00:14:41,910 --> 00:14:45,120 space to be in. However, most people will give up five minutes 291 00:14:45,120 --> 00:14:47,220 before the miracle, because they'd be like, Oh man, nobody 292 00:14:47,220 --> 00:14:49,830 can invest on that masterclass or nobody converted on my sales 293 00:14:49,830 --> 00:14:52,530 page. So it must be crap. I'm just gonna give up and try 294 00:14:52,530 --> 00:14:54,720 something different. And actually what they need to do is 295 00:14:54,720 --> 00:14:58,560 take the feedback, make tweak and go again. And 296 00:14:58,560 --> 00:15:00,660 Robert Plank: that's, I love the way that you put If that because 297 00:15:00,660 --> 00:15:04,560 instead of, like, you know, more more guessing or more of like, 298 00:15:04,680 --> 00:15:07,500 getting to things that you think you forgot, you say, Well, let 299 00:15:07,500 --> 00:15:10,170 me look at the feedback. And let me see what kind of like 300 00:15:10,170 --> 00:15:13,260 keywords to put in my copy. And also even the way that you're 301 00:15:13,260 --> 00:15:15,210 thinking you're talking about, like, you know, getting him up 302 00:15:15,210 --> 00:15:18,210 to this goal or that goal. It's like, I'm sure it's a lot of 303 00:15:18,570 --> 00:15:20,940 just like looking at where like, the weak point is in the funnel 304 00:15:20,940 --> 00:15:24,240 list, right? Like, are they not opening email? Number four? Are 305 00:15:24,240 --> 00:15:27,810 they not? You know, getting? Are they not joining this or opening 306 00:15:27,810 --> 00:15:30,690 that or like getting to this step in the funnel. And so it 307 00:15:30,690 --> 00:15:34,680 seems like at a certain point, it gets very scientific. And so, 308 00:15:34,740 --> 00:15:39,030 so one thing that has always made me hesitate about going 309 00:15:39,030 --> 00:15:41,700 more evergreen, because I think that we're all like, somewhat 310 00:15:41,700 --> 00:15:44,400 evergreen, and that's sometimes somewhat in with the launching. 311 00:15:44,400 --> 00:15:47,760 But what's made me hesitate from going more evergreen is just 312 00:15:47,760 --> 00:15:51,420 this idea of, of having to, like, tweak it, and sometimes 313 00:15:51,420 --> 00:15:53,940 even like rebuild the whole dang thing, right? Because like, like 314 00:15:53,940 --> 00:15:57,420 you said, the kind of simple math for the launch is you might 315 00:15:57,420 --> 00:16:00,780 spend a bunch of months out of the year just to lead it to one 316 00:16:00,780 --> 00:16:03,150 day. And then you're kind of taking a gamble, and you're 317 00:16:03,150 --> 00:16:06,030 hoping that launch works. And then you might save someone the 318 00:16:06,030 --> 00:16:09,900 materials for the same launch next year or something similar, 319 00:16:09,960 --> 00:16:12,240 but it always seems to be revolving around all of us 320 00:16:12,240 --> 00:16:15,330 months, or I'm sorry, all these years worth of work for maybe 321 00:16:15,330 --> 00:16:17,640 like a week or two in the launch. And then so as far as 322 00:16:17,640 --> 00:16:22,050 the Evergreen process here, I mean, it once you get this 323 00:16:22,050 --> 00:16:24,690 funnel setup and all these assets in place and things like 324 00:16:24,690 --> 00:16:28,740 that, I mean, like is your mindset more of like, after like 325 00:16:28,740 --> 00:16:32,490 three or four years, it's time to really do a major overhaul? 326 00:16:32,490 --> 00:16:35,790 Or is it like, every couple of months, it's make sure to like 327 00:16:35,790 --> 00:16:38,370 really, like improve these things before they become 328 00:16:38,370 --> 00:16:41,580 problems or like kind of what's the kind of ongoing like 329 00:16:41,580 --> 00:16:45,600 maintenance time management in your eyes with the Evergreen 330 00:16:45,600 --> 00:16:47,460 versus the launching? Yeah, 331 00:16:47,490 --> 00:16:50,820 Unknown: so I check in on my stats every week, and I will 332 00:16:50,820 --> 00:16:54,240 have a look at conversion rates throughout. Most important thing 333 00:16:54,240 --> 00:16:56,640 for me is actually profitability. So yeah, you can 334 00:16:56,640 --> 00:16:59,520 look get really granular about email for, as you said, or 335 00:16:59,520 --> 00:17:01,620 really granular with like the landing page conversion, landing 336 00:17:01,620 --> 00:17:04,260 page conversion rates. And all of that is very, very valuable. 337 00:17:04,470 --> 00:17:07,830 However, the number I look at every single week is how much 338 00:17:07,830 --> 00:17:10,950 should I spend on ads? What was the revenue that I got back in 339 00:17:10,950 --> 00:17:13,350 return, and what was the profitability percentage on 340 00:17:13,350 --> 00:17:16,620 that. And when I focus on those numbers, of course, that's what 341 00:17:16,620 --> 00:17:21,840 grows the most. So in August, I spent $4,000 on ads, and I had 342 00:17:21,840 --> 00:17:27,300 $200,000 month. And we very consistently spend between three 343 00:17:27,300 --> 00:17:30,360 and $4,000 a month on ads at the moment, we have done it for a 344 00:17:30,360 --> 00:17:33,630 few months now. And my revenue has grown month on month and 345 00:17:33,630 --> 00:17:37,080 month to month. And so I'm just tweaking and tweaking. So 346 00:17:37,320 --> 00:17:41,520 typically on that profitability, I'll see above 95% and be 347 00:17:41,520 --> 00:17:46,200 between 95 and 98% profitability when I look at it from the ads 348 00:17:46,200 --> 00:17:50,070 to sales perspective. So of course, I just continue refining 349 00:17:50,070 --> 00:17:53,430 and ramping up and like, okay, we can add an extra few $100 on 350 00:17:53,430 --> 00:17:56,760 here and things like that. And of course, a lot of the 351 00:17:56,760 --> 00:18:00,060 conversion comes from the back end of the funnel too. It's all 352 00:18:00,060 --> 00:18:02,460 very well having front end people come in and new leads 353 00:18:02,460 --> 00:18:04,980 come into your world. But the real conversion often comes on 354 00:18:04,980 --> 00:18:07,770 the back end, making sure you're spending enough time energy 355 00:18:07,770 --> 00:18:10,740 resources and ad spend potentially on the back end with 356 00:18:10,740 --> 00:18:12,450 your warm audience. Because those are the ones are most 357 00:18:12,450 --> 00:18:14,730 likely to convert, because we've got got to use to get used to 358 00:18:14,730 --> 00:18:16,020 you now you can see your messaging and that kind of 359 00:18:16,020 --> 00:18:19,980 stuff. So in terms of tweaking or changing the Evergreen 360 00:18:19,980 --> 00:18:23,130 funnel, I make a little tweak almost every week just to test 361 00:18:23,130 --> 00:18:25,500 something kind of AB test a little bit, see what impact it 362 00:18:25,500 --> 00:18:31,140 has. But I've run the same funnel now for almost six 363 00:18:31,140 --> 00:18:33,630 months. So we launched that. I think it was end of April time, 364 00:18:33,630 --> 00:18:35,820 something like that, when it was evergreen. So we've got May, 365 00:18:35,820 --> 00:18:38,610 June, July, August, September, okay, right, we're in the sixth 366 00:18:38,610 --> 00:18:45,510 month, we've done over $350,000 in that funnel in the last six 367 00:18:45,510 --> 00:18:47,940 months. So I'm not planning on it's obviously got a really high 368 00:18:47,940 --> 00:18:50,130 conversion of high profitability on it. I'm not planning on 369 00:18:50,130 --> 00:18:54,060 changing anytime soon. It's working all the Evergreen 370 00:18:54,060 --> 00:18:57,660 ecosystem I have built around it in terms of content in terms of 371 00:18:57,660 --> 00:19:01,260 retargeting sends all the messaging like the making sure 372 00:19:01,260 --> 00:19:03,420 it's really succinct. We're not changing that anytime soon, 373 00:19:03,420 --> 00:19:06,450 because that's working to. So I'll just keep doing this until 374 00:19:06,450 --> 00:19:09,060 maybe it crashed and burned, I probably won't do because to be 375 00:19:09,060 --> 00:19:11,670 honest, I'm making improvements every single week. So I can't 376 00:19:11,670 --> 00:19:14,910 imagine it'll crash and burn, which is a very, very different 377 00:19:14,910 --> 00:19:19,470 situation to doing a launch. And then six months later doing 378 00:19:19,470 --> 00:19:21,900 another launch and only being able to test your marketing 379 00:19:21,900 --> 00:19:25,770 strategy every six months. Whereas right now I have almost 380 00:19:25,770 --> 00:19:29,550 like that 1% Better every week thing going on, which creates an 381 00:19:29,550 --> 00:19:33,000 exponential results in the long run. And I really, really prefer 382 00:19:33,000 --> 00:19:37,020 paying playing the long game playing that I'm taking a long 383 00:19:37,020 --> 00:19:39,750 term view on this knowing that somebody enters my funnel today. 384 00:19:39,960 --> 00:19:43,140 They might become a client in 612 18 months time and I'm so 385 00:19:43,140 --> 00:19:45,360 willing to be patient and wait for them to do that. 386 00:19:45,930 --> 00:19:48,180 Robert Plank: That sounds like an amazing place to be that that 387 00:19:48,210 --> 00:19:52,440 like 1% compounding again and again. And to get to the point 388 00:19:52,440 --> 00:19:56,370 where when like you said, when you get to that back and when 389 00:19:56,370 --> 00:19:59,280 you get to that high ticket, then they're they're already 390 00:19:59,310 --> 00:20:01,530 like primative Ready for you? Right? They've known him for the 391 00:20:01,530 --> 00:20:04,650 last six months, they've been kind of trained to, to know what 392 00:20:04,650 --> 00:20:07,260 you have. They've been buying this amount from you, they've 393 00:20:07,260 --> 00:20:10,320 been responding in all the right ways. And so that seems like a 394 00:20:10,320 --> 00:20:13,650 less stressful and a more predictable method of going 395 00:20:13,650 --> 00:20:17,100 about this, then a lot of the kind of launch alternatives that 396 00:20:17,100 --> 00:20:19,770 we're talking about, and I don't know about you rose, but like, 397 00:20:19,830 --> 00:20:23,430 sometimes I'll I'll, I'll see people talking about things like 398 00:20:23,430 --> 00:20:25,740 split testing, I'm looking at their business. And I'm like, 399 00:20:25,890 --> 00:20:28,380 when do we when do you even have time to split test? Right? 400 00:20:28,380 --> 00:20:30,990 You're, you're putting the landing page up a week before 401 00:20:30,990 --> 00:20:34,110 the big launch? Like, are you really even looking back at 402 00:20:34,110 --> 00:20:36,510 those things that again, and again, months later, and you 403 00:20:36,510 --> 00:20:39,630 know, as we get closer to like more more of the tail end of 404 00:20:39,630 --> 00:20:43,500 this call here. One thing that kind of comes to mind is like 405 00:20:43,500 --> 00:20:48,060 the kind of mindset about looking looking at kind of the 406 00:20:48,090 --> 00:20:51,150 things that are maybe a little bit worn out and kind of that 407 00:20:51,150 --> 00:20:54,060 have been existing for a while, because as you said, you keep 408 00:20:54,060 --> 00:20:57,060 your eye on the ball, you say, I have this ad spend, and I have 409 00:20:57,060 --> 00:21:00,180 this amount of profit. And you say, let me do this experiment 410 00:21:00,180 --> 00:21:02,610 this week. And it seems like with a lot of what you do, 411 00:21:02,640 --> 00:21:05,550 there's a lot of like, revisiting and you know, fine 412 00:21:05,550 --> 00:21:08,490 tuning and going back and looking what already exists. But 413 00:21:08,490 --> 00:21:13,770 do you ever struggle with looking at the things that are 414 00:21:13,770 --> 00:21:16,500 not new and shiny, because sometimes that can be fun, right 415 00:21:16,500 --> 00:21:20,190 to say, I have an idea of a new app, new website, new product, 416 00:21:20,190 --> 00:21:23,430 something new coaching program, anything like that, but then it 417 00:21:23,460 --> 00:21:27,060 maybe it's for me, sometimes it requires some discipline to go 418 00:21:27,060 --> 00:21:31,020 back and look at the landing page. It's been there for six 419 00:21:31,020 --> 00:21:34,320 months. So do you struggle with that? Or do you see people who 420 00:21:34,320 --> 00:21:38,040 have trouble just kind of go at going back and forcing ourselves 421 00:21:38,040 --> 00:21:41,430 to, to work on what we know is proven and works versus the 422 00:21:41,430 --> 00:21:43,350 bright shiny objects? Yeah, 423 00:21:43,350 --> 00:21:45,480 Unknown: classic, shiny object syndrome? I love that question. 424 00:21:45,480 --> 00:21:50,070 Absolutely. I think the reason that I don't end up chasing the 425 00:21:50,070 --> 00:21:52,980 shiny things all the time is because I've got to a point in 426 00:21:52,980 --> 00:21:57,510 the business where I can serve incredible clients make a really 427 00:21:57,510 --> 00:22:01,920 amazing income and not work very much. And I quite like that 428 00:22:01,920 --> 00:22:04,890 freedom, I quite like I have time to travel and I have time 429 00:22:04,890 --> 00:22:08,670 to train for a triathlon, I have time to meet with friends. And I 430 00:22:08,670 --> 00:22:11,820 would have to give up that lifestyle element to then add in 431 00:22:11,820 --> 00:22:15,960 the shiny new object and to have time for that. And I also aware 432 00:22:15,960 --> 00:22:20,520 that any shiny object might often require either team time 433 00:22:20,550 --> 00:22:23,520 or financial investment, or obviously my time to really go 434 00:22:23,520 --> 00:22:28,050 and master. And that comes at a cost in one way or another. So 435 00:22:28,050 --> 00:22:31,350 that shiny new object has got to be very aligned with my bigger 436 00:22:31,350 --> 00:22:33,480 picture, the bigger mission, the bigger purpose, where I'm going 437 00:22:33,480 --> 00:22:36,360 in the next 12 to 18 months for it to be like, yeah, that's 438 00:22:36,360 --> 00:22:38,820 definitely something I'm gonna go and pursue otherwise, is a 439 00:22:38,820 --> 00:22:41,490 distraction, it stops me having the lifestyle I want to have, 440 00:22:41,760 --> 00:22:45,300 and I don't want to jeopardize that. So yeah, I feel like I'm 441 00:22:45,300 --> 00:22:48,690 in a really nice place. That that extra new shiny objects got 442 00:22:48,690 --> 00:22:51,450 to be really, really value added for you to consider these days. 443 00:22:52,050 --> 00:22:52,230 Well, 444 00:22:52,230 --> 00:22:54,300 Robert Plank: fair enough. And so what I'm getting from a lot 445 00:22:54,300 --> 00:22:57,240 of your, your philosophy here and your answers is that we all 446 00:22:57,240 --> 00:23:00,330 need to be thinking and maybe not just thinking but also 447 00:23:00,360 --> 00:23:03,750 thinking things through to the end. Because it's easy to just 448 00:23:03,750 --> 00:23:06,450 say, Well, I don't feel like doing this, or I feel like doing 449 00:23:06,450 --> 00:23:09,180 that. But then what would that lead you and for a lot of us 450 00:23:09,180 --> 00:23:12,720 that has led to maybe this roller coaster that we're on. 451 00:23:12,750 --> 00:23:16,290 And a better lifestyle is something that gets better and 452 00:23:16,290 --> 00:23:19,110 better where you're continuously optimizing. And you're saying, 453 00:23:19,200 --> 00:23:21,510 Well, this requires my attention. And this doesn't 454 00:23:21,510 --> 00:23:25,500 instead of just always being spread so thin, always running 455 00:23:25,500 --> 00:23:28,080 around putting out the fires. Who the heck wants that? And I 456 00:23:28,080 --> 00:23:30,450 want to make sure that in a moment here, rows that we 457 00:23:30,510 --> 00:23:33,210 mentioned about your website and your contact information. But 458 00:23:33,210 --> 00:23:36,270 just before we do, do you think is there anything that that we 459 00:23:36,270 --> 00:23:40,560 left out, or the people who need to embrace this evergreen 460 00:23:40,620 --> 00:23:43,110 lifestyle, but you mentioning things that they really need to 461 00:23:43,110 --> 00:23:44,730 hear anything like that come to mind? 462 00:23:45,150 --> 00:23:49,320 Unknown: I think the big thing is, if you're looking at courses 463 00:23:49,320 --> 00:23:52,200 like passive income type courses on evergreen right now, that's 464 00:23:52,200 --> 00:23:57,870 all very well, however, in your pursuit to go and create passive 465 00:23:57,870 --> 00:24:02,310 income, have you considered the power of having high ticket 466 00:24:02,340 --> 00:24:05,370 recurring revenue coming in instead, and by that, I mean, 467 00:24:05,550 --> 00:24:07,950 having a group coaching program where people are paying you 468 00:24:07,980 --> 00:24:11,340 $1,000 a month, every single month for 12 months in a row. 469 00:24:11,790 --> 00:24:14,340 And those payments are just dropping in and you've got 50 470 00:24:14,340 --> 00:24:17,580 people in that group. That's a really quick way to get to 50k 471 00:24:17,580 --> 00:24:21,390 in cash, just showing up for two or three hours a week on calls. 472 00:24:21,630 --> 00:24:24,900 Have you thought about that opportunity versus the sheer 473 00:24:24,900 --> 00:24:28,620 amount of work required to get to 50k a month in passive income 474 00:24:28,680 --> 00:24:32,460 from a low cost $500 course. And I think when you take a step 475 00:24:32,460 --> 00:24:34,680 back and think well, I've got two options in front of me here 476 00:24:34,680 --> 00:24:39,030 to start to scale my business, high ticket, reoccurring revenue 477 00:24:39,270 --> 00:24:42,240 is often the sexiest and the most exciting, but most people 478 00:24:42,240 --> 00:24:44,580 don't realize it because there's not enough people educating 479 00:24:44,580 --> 00:24:46,800 others about this right now, which is why I'm doing this so 480 00:24:46,800 --> 00:24:47,340 much more. 481 00:24:47,820 --> 00:24:49,890 Robert Plank: Well, I'm glad that you are on because we need 482 00:24:49,890 --> 00:24:53,220 to be educated and that this sounds like just there are so 483 00:24:53,220 --> 00:24:56,400 many possibilities that are unexplored that need to be 484 00:24:56,400 --> 00:24:59,250 explored. Like even like what you said if you can get get 1000 485 00:24:59,250 --> 00:25:01,950 people and paying every month for group coaching, get 50 of 486 00:25:01,950 --> 00:25:04,470 those. Why make it hard on yourself, that doesn't have to 487 00:25:04,470 --> 00:25:07,530 be so complicated. You don't always have to be chasing the 488 00:25:07,590 --> 00:25:11,280 webinars that launches the affiliates. But one time offers 489 00:25:11,280 --> 00:25:14,730 all these things. And maybe you can even apply them in more 490 00:25:14,760 --> 00:25:18,660 predictable, stable, repeatable ways. And that way, it can just 491 00:25:18,660 --> 00:25:21,390 be a piece of your business that serves you forever and ever. 492 00:25:21,450 --> 00:25:23,940 Which if you think about it, in this day and age of being able 493 00:25:23,940 --> 00:25:27,780 to click a button, and you set up some kind of service, you set 494 00:25:27,780 --> 00:25:30,600 up something on the cloud, or yet some kind of like landing 495 00:25:30,600 --> 00:25:33,420 page and place it you set it up and it sits there. What Why 496 00:25:33,420 --> 00:25:36,060 would you be doing yourself the disservice of going all this 497 00:25:36,060 --> 00:25:38,910 work, and then in a few weeks or a few months, you have to tear 498 00:25:38,910 --> 00:25:41,430 it all down, and then you have to gear up for the next launch 499 00:25:41,430 --> 00:25:44,430 and set it all back up. I mean, why do that? It sounds crazy. 500 00:25:44,490 --> 00:25:47,580 There has to be a better way. Rose Radford has the better way. 501 00:25:47,580 --> 00:25:51,360 So can you tell us rose about if we are super duper excited, 502 00:25:51,450 --> 00:25:54,390 we're fired up. We love hearing about all these possibilities. 503 00:25:54,390 --> 00:25:57,900 We say I want more. I didn't get enough. I'm even more hungry. 504 00:25:57,900 --> 00:26:00,660 Now. Where do I go? What's the website? How do we take the next 505 00:26:00,660 --> 00:26:01,230 step with you? 506 00:26:01,680 --> 00:26:04,230 Unknown: Okay, so the best place to start would be to come hang 507 00:26:04,230 --> 00:26:08,910 out with me on Instagram. I am rose Radford, drop me a DM and 508 00:26:08,910 --> 00:26:11,850 tell me that you came to me through this podcast because I'd 509 00:26:11,850 --> 00:26:15,150 love to say hi to drop your voicemail back. And then if you 510 00:26:15,150 --> 00:26:18,570 want to go check out a training all about how to launch and 511 00:26:18,570 --> 00:26:21,360 scale a high ticket group coaching program on evergreen 512 00:26:21,360 --> 00:26:23,910 and exactly how I've reached the results that I've created in the 513 00:26:23,910 --> 00:26:29,070 last couple of months. Then head to Rose radford.com/step up all 514 00:26:29,070 --> 00:26:32,310 one word, all lowercase. And that will take you to a free 515 00:26:32,310 --> 00:26:35,190 training on exactly that topic. Fantastic. 516 00:26:35,190 --> 00:26:38,970 Robert Plank: The place to go is Rose radford.com/step up and 517 00:26:38,970 --> 00:26:44,790 just spell that out. That's r o s e, r a d, f o r d and an 518 00:26:44,790 --> 00:26:49,380 Instagram. I am rose Radford, go there, send her a message. 519 00:26:49,410 --> 00:26:52,080 Tillery found her on the marketer of the day podcast and 520 00:26:52,080 --> 00:26:54,390 she will respond to you and you'll have a lot of fun 521 00:26:54,390 --> 00:26:57,150 checking out about evergreen launches and everything that 522 00:26:57,150 --> 00:27:01,410 comes with it. And all the steps you need to take to get from 523 00:27:01,440 --> 00:27:04,380 where you are now to that lifestyle where you just check 524 00:27:04,380 --> 00:27:07,500 in every week and make the little tweaks do the little 525 00:27:07,500 --> 00:27:11,310 things to increase your income month after month week after 526 00:27:11,310 --> 00:27:15,060 week. It sounds like a far less insane way than doing launches. 527 00:27:15,090 --> 00:27:18,510 So check it out right now. Rose Red for.com You're gonna love it 528 00:27:18,510 --> 00:27:21,090 and any final parting words of advice before we say goodbye 529 00:27:21,090 --> 00:27:21,600 rose. 530 00:27:22,590 --> 00:27:25,710 Unknown: So if you feel called by listening to this, then 531 00:27:25,710 --> 00:27:28,950 please know there is a different way that I got answers for you. 532 00:27:28,950 --> 00:27:31,230 If you've got questions, just drop me a message. I'm more than 533 00:27:31,230 --> 00:27:32,730 happy to answer them for you.