1 00:00:00,000 --> 00:00:04,020 Robert Plank: Record. Welcome back to the marketer of a day 2 00:00:04,020 --> 00:00:08,520 podcast. We're here with 35 year old ex YouTuber, former 3 00:00:08,520 --> 00:00:12,330 professional basketball player. He is Augie Johnson. He is an 4 00:00:12,330 --> 00:00:15,360 entrepreneur. He is currently making waves in the video 5 00:00:15,390 --> 00:00:20,100 editing industry. As a result of his promising startup called vid 6 00:00:20,100 --> 00:00:24,630 shops. We're going to hear all about YouTube and about video 7 00:00:24,690 --> 00:00:27,240 and about monetizing and everything that comes with that 8 00:00:27,270 --> 00:00:29,640 Auggie. Glad to be talking to you. Thanks 9 00:00:29,640 --> 00:00:31,500 Unknown: for having me on the show, man. It's gonna be good. I 10 00:00:31,500 --> 00:00:33,630 can already tell I like the energy, you're kind of pumped 11 00:00:33,630 --> 00:00:36,030 out you drink some coffee. I'm 12 00:00:36,030 --> 00:00:38,970 Robert Plank: just starting on my coffee right now. Maybe by 13 00:00:38,970 --> 00:00:41,610 the time we're done, I'll be right at the end of it. But 14 00:00:41,640 --> 00:00:45,090 yeah, I'm excited. And I'm always intimidated talking to 15 00:00:45,090 --> 00:00:48,090 the video guys because there's always like a cool setup behind 16 00:00:48,240 --> 00:00:51,540 and all I have is just some, you know softbox lights in front of 17 00:00:51,540 --> 00:00:55,140 me and I just call it a day I'm kind of a get it done and filmed 18 00:00:55,140 --> 00:00:58,590 the video kind of guy I get a little overwhelmed when people 19 00:00:58,620 --> 00:01:02,550 geek out about technology and about like the light umbrellas 20 00:01:02,550 --> 00:01:05,310 and like they have some just off screen holding the light 21 00:01:05,310 --> 00:01:09,060 reflection. And so the the geekiness of video, it kind of 22 00:01:09,060 --> 00:01:13,890 discourages me but I like how slick some of the videos guys 23 00:01:13,890 --> 00:01:17,250 like you put out and I'm always impressed when guys like you put 24 00:01:17,250 --> 00:01:21,840 out the the quantity plus the quality. And the YouTube channel 25 00:01:21,840 --> 00:01:24,840 is just full of all kinds of videos with all kinds of views 26 00:01:24,840 --> 00:01:27,090 and all kinds of relevant keywords and it all looks like a 27 00:01:27,090 --> 00:01:30,990 super super slick system. So I'm excited to talk to you Auggie 28 00:01:30,990 --> 00:01:34,140 about whatever you feel is relevant with video on YouTube 29 00:01:34,140 --> 00:01:37,470 these days, especially what you have gone going on what has you 30 00:01:37,470 --> 00:01:41,100 passionate and excited? So maybe the last like six or 12 months? 31 00:01:41,160 --> 00:01:45,480 What has been your focus? What has had you fired up? Yeah, 32 00:01:45,480 --> 00:01:48,960 Unknown: so really, I'm here to talk about video and online 33 00:01:48,960 --> 00:01:51,900 video. And that's really what gets me fired up is is the 34 00:01:51,900 --> 00:01:55,140 future of online video and really just the power of online 35 00:01:55,140 --> 00:01:58,410 video, right? I'm talking about, you could literally use online 36 00:01:58,410 --> 00:02:01,680 video to grow a billion dollar business, right? And we're 37 00:02:01,680 --> 00:02:06,570 talking about using videos in your ads, videos in your sales 38 00:02:06,570 --> 00:02:09,900 process, and maybe even videos is part of your content 39 00:02:09,900 --> 00:02:12,870 marketing plan, right videos, online is what you need to be 40 00:02:12,870 --> 00:02:15,630 doing if you want to grow your business. Okay, so 41 00:02:15,660 --> 00:02:17,790 Robert Plank: we all need to be doing it. And you know, you 42 00:02:17,790 --> 00:02:21,330 making me think that I think I'm on video about five days a week 43 00:02:21,390 --> 00:02:26,280 between filming YouTube between doing podcasts, interviews, like 44 00:02:26,280 --> 00:02:29,250 what you're on here, I run a podcast show for someone else. 45 00:02:29,250 --> 00:02:33,300 So I'm always on video. I feel like if I was off a video for 46 00:02:33,300 --> 00:02:37,050 like two weeks, I wouldn't even know who the heck I am. But then 47 00:02:37,050 --> 00:02:40,740 also kind of like I said a moment ago is I don't have like 48 00:02:40,740 --> 00:02:43,320 the super fancy production quality and when when you're 49 00:02:43,320 --> 00:02:47,670 talking about you know, video production, sometimes I picture 50 00:02:47,670 --> 00:02:51,300 things like having like a like a landing page or a sales letter 51 00:02:51,360 --> 00:02:54,360 where the the person is like standing up and he's like way 52 00:02:54,360 --> 00:02:56,760 far back and there's like white all around him. It's like he's 53 00:02:56,760 --> 00:03:01,290 in like some kind of Apple branded void of space. And so 54 00:03:01,290 --> 00:03:03,810 what's the jumping off point for someone like that? If someone 55 00:03:03,810 --> 00:03:06,510 says, you know, I know I need to be doing video more, but I might 56 00:03:06,510 --> 00:03:10,500 not have like a whole background and a bunch of stuff like what's 57 00:03:10,500 --> 00:03:14,700 the easy win for someone who says I like Augie, I like what 58 00:03:14,700 --> 00:03:17,610 he has to teach and what he's doing with video what should we 59 00:03:17,610 --> 00:03:21,000 be doing to kind of tap More into this amazing video 60 00:03:21,000 --> 00:03:22,410 opportunity in front of us? 61 00:03:22,620 --> 00:03:25,050 Unknown: Yeah, so as far as being like intimidated by you 62 00:03:25,050 --> 00:03:27,690 know, the whole production side of it and stuff you shouldn't be 63 00:03:27,690 --> 00:03:31,200 I mean, I you know we have clients that that create videos 64 00:03:31,200 --> 00:03:35,430 with nothing but their iPhone and get you know, one to even 3 65 00:03:35,430 --> 00:03:39,480 million views a month on YouTube. So really what I would 66 00:03:39,480 --> 00:03:41,640 say as far as for those that are worried about the production 67 00:03:41,640 --> 00:03:45,480 side is is stop worrying about it just get the fundamentals 68 00:03:45,480 --> 00:03:48,510 right I can tell that you have your fundamentals right you have 69 00:03:48,510 --> 00:03:51,000 some sort of lighting right there's some decent lighting 70 00:03:51,000 --> 00:03:54,480 going on you have space behind you that's called you know depth 71 00:03:54,480 --> 00:03:57,210 of field so you have some space behind you not backed up against 72 00:03:57,210 --> 00:04:02,010 a wall but yeah, good lighting depth of field good audio. And 73 00:04:02,010 --> 00:04:05,280 that's really all you need those those three things to create a 74 00:04:05,280 --> 00:04:09,000 good video and there's no you know, there's no fancy equipment 75 00:04:09,000 --> 00:04:12,600 that you need and what I always tell is tell people is okay, 76 00:04:12,600 --> 00:04:16,800 record record 50 videos on your phone once you get to 50 then 77 00:04:16,800 --> 00:04:20,070 treat yourself up upgrade get yourself a nice camera and then 78 00:04:20,070 --> 00:04:22,050 there's a learning curve that comes with that you can learn 79 00:04:22,050 --> 00:04:25,200 that and then you know after you record 50 More videos there then 80 00:04:25,230 --> 00:04:27,990 upgrade again but I think starting with your phone and 81 00:04:27,990 --> 00:04:30,000 just it's all about the content and the words that come out of 82 00:04:30,000 --> 00:04:31,830 your mouth. That's that's the most important part. 83 00:04:32,430 --> 00:04:33,990 Robert Plank: I think you're speaking my language here 84 00:04:33,990 --> 00:04:38,910 because I'm similar in that way in that I know that my setup is 85 00:04:38,910 --> 00:04:41,670 not the best and I record some content and then I upgrade a 86 00:04:41,670 --> 00:04:44,460 little bit. I mean like how you have the Hansi the fancy 87 00:04:44,460 --> 00:04:48,000 headphones for so many years. I just use like this super cheapo 88 00:04:48,030 --> 00:04:51,960 $25 Logitech headset. I'm sure you've seen it. It's like the 89 00:04:51,960 --> 00:04:54,570 cheapest possible thing you could do aside from just 90 00:04:54,570 --> 00:04:58,170 speaking into your microphone when I upgraded I upgraded and I 91 00:04:58,170 --> 00:05:01,740 tried some equipment and then I left Finally just now added in, 92 00:05:02,190 --> 00:05:06,990 like the, the foam on the wall, but I mean, it took, like so 93 00:05:06,990 --> 00:05:10,230 many years to get there. So it's reassuring, kind of like it's 94 00:05:10,230 --> 00:05:12,750 like almost like stair stepping to where you need to go. And so 95 00:05:12,750 --> 00:05:16,920 now you're saying, okay, record 50 videos on your phone, and 96 00:05:16,920 --> 00:05:21,300 then upgrade and record 50 More videos, what kinds of videos are 97 00:05:21,300 --> 00:05:24,210 missing? And I know that it's kind of like, you know, a case 98 00:05:24,210 --> 00:05:28,500 by case basis. But as far as like, sometimes I'll look on a 99 00:05:28,500 --> 00:05:31,080 like search for something and I'll be like, Ha, I wonder if 100 00:05:31,080 --> 00:05:33,540 someone is searching this looking for me. And then I know 101 00:05:33,540 --> 00:05:36,180 there's like always tools, but I always get stuck there thinking 102 00:05:36,180 --> 00:05:40,500 like, Okay, if I wanted to record 50 videos of all you 103 00:05:40,500 --> 00:05:44,580 said, my homework assignment for the next few weeks figure out 50 104 00:05:44,580 --> 00:05:47,910 videos, what are what you wouldn't be recording videos 105 00:05:47,910 --> 00:05:48,330 about? 106 00:05:49,020 --> 00:05:51,750 Unknown: Yeah, that's a good question. And it all comes back 107 00:05:51,750 --> 00:05:55,470 to marketing, right? I mean, why are we creating the videos? 108 00:05:55,470 --> 00:05:57,450 Well, let's, let's go and start with that we're creating the 109 00:05:57,450 --> 00:06:01,020 videos to get what traffic, right we want more eyeballs on 110 00:06:01,020 --> 00:06:04,020 our products or our services. So if you're selling, I don't know 111 00:06:04,020 --> 00:06:07,140 a widget on your website. You could have a content marketing 112 00:06:07,140 --> 00:06:10,440 plan to release what say one video a week on YouTube and 113 00:06:10,650 --> 00:06:13,680 hopefully get get eyeballs and get traction on there to get 114 00:06:13,680 --> 00:06:17,100 more traffic to your website. So that's the why that's the why of 115 00:06:17,100 --> 00:06:21,630 why we're creating videos now. The how, as far as the the 50 116 00:06:21,630 --> 00:06:24,960 videos, it comes back to marketing, you need to look at 117 00:06:24,990 --> 00:06:29,010 who is your ideal client? Who is your ideal customer? Who is your 118 00:06:29,010 --> 00:06:32,340 avatar like is what most people say. And then you want to come 119 00:06:32,340 --> 00:06:35,580 up with video topics that they would like. So if I was to say 120 00:06:35,580 --> 00:06:38,460 like, let's say you're selling surfboards, okay, you're 121 00:06:38,460 --> 00:06:41,550 ecommerce selling surfboards? Online or maybe locally, who 122 00:06:41,550 --> 00:06:45,870 knows? Well, your avatars a surfer? Right? So what kind of 123 00:06:45,870 --> 00:06:48,990 stuff is are surfers looking up on YouTube? Well, they might be 124 00:06:48,990 --> 00:06:53,760 looking up. How to carve. I'm not a surfer myself. So I don't 125 00:06:53,760 --> 00:06:56,310 know all the lingo. So you'd want to make a video teaching 126 00:06:56,310 --> 00:07:00,090 them how to carve. That'd be a great video topic posted on 127 00:07:00,090 --> 00:07:03,300 YouTube. And you know, you could break for the search term, how 128 00:07:03,300 --> 00:07:06,720 to carve. Wave how to carve a wave? I guess? I don't know, 129 00:07:06,720 --> 00:07:08,520 that's not a good example. But you get the idea. 130 00:07:09,270 --> 00:07:12,390 Robert Plank: Okay, so So instead of just making it you 131 00:07:12,390 --> 00:07:15,930 know, product based or anything, you have some topic randomly you 132 00:07:15,930 --> 00:07:19,380 say figure out your customer avatar, and then reverse 133 00:07:19,380 --> 00:07:22,980 engineer or whatever term there is to think about okay, like, 134 00:07:22,980 --> 00:07:26,520 what, what would they be searching to find you? And then 135 00:07:26,550 --> 00:07:29,490 so then once you figure that out, do you have any like 136 00:07:29,550 --> 00:07:35,070 guidelines or best practices about like, just like the length 137 00:07:35,070 --> 00:07:37,860 of the video, or like what we should focus on, because you 138 00:07:37,860 --> 00:07:41,100 always hear about like things like short attention span, or 139 00:07:41,130 --> 00:07:44,430 like make a three to five minute video or like, think of three 140 00:07:44,430 --> 00:07:46,950 things are like the beginning and a middle and an end. And 141 00:07:47,100 --> 00:07:50,100 don't forget to tell people to smash that subscribe button, or 142 00:07:50,100 --> 00:07:53,640 here's the link to go. So like, what what are your handful of 143 00:07:53,640 --> 00:07:57,480 best practices, if we're making this video on, on how to car 144 00:07:57,480 --> 00:08:00,600 whatever the heck carving is? And we were to click that 145 00:08:00,600 --> 00:08:02,760 iPhone, because you said just start with an iPhone and go, 146 00:08:02,970 --> 00:08:06,810 What should we be keeping in mind when filming these first 147 00:08:06,810 --> 00:08:08,790 few videos? Yeah, 148 00:08:08,790 --> 00:08:11,610 Unknown: so you know, what you're going for on YouTube is 149 00:08:11,610 --> 00:08:14,460 you want people to watch your video for a long time, right? 150 00:08:14,460 --> 00:08:18,270 It's called watch time you've probably heard of before. And 151 00:08:18,630 --> 00:08:21,450 YouTube will reward you for that. So if you do release a 152 00:08:21,450 --> 00:08:25,710 video, how to carve a wave, and people are watching a good 153 00:08:25,710 --> 00:08:28,920 majority of it, then it most likely will rank for that search 154 00:08:28,920 --> 00:08:31,950 term. Another thing you're looking for on YouTube is yes, 155 00:08:31,950 --> 00:08:34,050 you want people to watch your video, they want to watch it for 156 00:08:34,050 --> 00:08:37,650 a long time. But you also want them to watch more videos. So 157 00:08:37,650 --> 00:08:41,190 we're all accustomed to the term binge watching, right? So we 158 00:08:41,190 --> 00:08:44,430 want to create a binge watching experience on our YouTube 159 00:08:44,430 --> 00:08:47,640 channel. And if we are able to do that, then YouTube will 160 00:08:47,640 --> 00:08:51,060 reward us and they will promote our videos to other people that 161 00:08:51,060 --> 00:08:54,450 are interested in surfing. So for example, there's somebody 162 00:08:54,450 --> 00:08:57,330 else that's interested in surfing, they finished watching 163 00:08:57,360 --> 00:09:00,750 a surfing video. Now our video gets recommended to them. 164 00:09:01,260 --> 00:09:04,770 Because they've shown to likes like surfing videos, and they 165 00:09:04,770 --> 00:09:07,470 click on ours and YouTube is rewarding us because other 166 00:09:07,470 --> 00:09:09,930 people watch our videos. And when they do watch them, they 167 00:09:09,930 --> 00:09:13,050 watch them for a long time. And they also watch multiple videos 168 00:09:13,050 --> 00:09:17,010 from us. So it's all part of this YouTube algorithm to not 169 00:09:17,010 --> 00:09:20,970 only rank for search, but you also get free promotion through 170 00:09:20,970 --> 00:09:23,400 the YouTube algorithm that's called suggested or browse 171 00:09:23,400 --> 00:09:25,380 views. Well, that makes 172 00:09:25,380 --> 00:09:28,140 Robert Plank: logical sense that YouTube would look at what 173 00:09:28,140 --> 00:09:31,140 percentage of your video that you watch. And if YouTube sees 174 00:09:31,140 --> 00:09:33,990 that, well, everyone's clicking in and after 20 seconds or 175 00:09:33,990 --> 00:09:36,690 clicking out. That's a good reason to punish you within if 176 00:09:36,690 --> 00:09:39,420 you have a five minute video and everyone was watching the like 177 00:09:39,420 --> 00:09:42,690 four minutes, 58 seconds cool people watch the whole things. 178 00:09:42,690 --> 00:09:46,110 And then when you have like your title and your keywords and 179 00:09:46,110 --> 00:09:48,840 things like that, then it also makes sense that if someone is 180 00:09:48,840 --> 00:09:52,470 watching a similar video, then YouTube will go and rank that 181 00:09:52,470 --> 00:09:55,290 and I noticed that in your bio and the things that we know 182 00:09:55,290 --> 00:09:58,740 about you is that you talk a lot about monetization, which is 183 00:09:58,800 --> 00:10:02,250 it's one of those things where I've never really like cared 184 00:10:02,250 --> 00:10:05,340 much about that or like paid much attention to it. Because as 185 00:10:05,370 --> 00:10:09,600 as a layperson, I always think of the YouTube monetization? 186 00:10:09,630 --> 00:10:11,280 Well, I think I think two things, the first thing that 187 00:10:11,280 --> 00:10:14,850 comes to mind is, if I monetize my YouTube channel, then that 188 00:10:14,850 --> 00:10:18,540 will kind of open up the someone else to run ads in front of my 189 00:10:18,540 --> 00:10:20,700 videos, which I know there's ways they can run ads on the 190 00:10:20,700 --> 00:10:23,220 sidebar, where I'm thinking, like, if I monetize my YouTube 191 00:10:23,220 --> 00:10:26,580 video, then they'll be run, there'll be ads, especially from 192 00:10:26,610 --> 00:10:30,120 a competitor. But then the also the also thing that comes to 193 00:10:30,120 --> 00:10:33,330 mind from from no no information, no data, just from 194 00:10:33,330 --> 00:10:37,260 like anecdotally is, it's like like, as if it's like AdSense, 195 00:10:37,260 --> 00:10:40,380 like all just, if I enable monetization, then it'll just be 196 00:10:40,380 --> 00:10:43,650 like a few pennies here and there, but then I know that you 197 00:10:43,680 --> 00:10:47,010 you have clients and you have a millions of views. So it adds 198 00:10:47,010 --> 00:10:49,980 up. But what are your thoughts on those two things? If I say, 199 00:10:49,980 --> 00:10:53,550 well, then YouTube does monetization. But is there a 200 00:10:53,550 --> 00:10:56,910 case where like, it wouldn't make sense to monetize? And if I 201 00:10:56,910 --> 00:11:01,590 did like it, would it at first just be those few pennies? Yeah, 202 00:11:01,590 --> 00:11:01,710 that's 203 00:11:01,710 --> 00:11:05,160 Unknown: a good question. So it actually is an AdSense program. 204 00:11:05,160 --> 00:11:08,010 So it is actually connected to AdSense. So funny, you say that, 205 00:11:08,010 --> 00:11:11,400 but you know, the YouTube ads, the way that you make money off 206 00:11:11,400 --> 00:11:15,150 YouTube ads, right? It's not, it's just like a cherry on top, 207 00:11:15,180 --> 00:11:18,390 it's not the main strategy that you should be using to monetize 208 00:11:18,390 --> 00:11:21,060 off of YouTube. I'll dive a little bit deeper into a few 209 00:11:21,060 --> 00:11:24,780 strategies here in a second. But just to touch on the ads, you 210 00:11:24,780 --> 00:11:27,480 know, it, the ads really depend on what type of content you're 211 00:11:27,480 --> 00:11:31,500 creating, as well, because I have seen, you know, a YouTuber 212 00:11:31,500 --> 00:11:34,830 who did an income report and reported on their income, and 213 00:11:34,830 --> 00:11:41,700 they made $530,000 off their YouTube ads in one month. So 214 00:11:41,970 --> 00:11:44,700 this is this is a YouTube channel called Meet Kevin, he 215 00:11:44,700 --> 00:11:48,990 gives out financial advice, he gives out real estate advice. So 216 00:11:49,290 --> 00:11:52,170 the amount of money that he makes off his YouTube ads is 217 00:11:52,170 --> 00:11:54,180 substantial, because he's getting a higher what's called 218 00:11:54,180 --> 00:11:58,440 CPM, he's getting a higher cost or higher, he's getting paid 219 00:11:58,440 --> 00:12:02,820 more per 1000 times an ad is shown on his video than the 220 00:12:02,820 --> 00:12:06,690 average person. So for me, you know, when I was a YouTuber, I 221 00:12:06,720 --> 00:12:10,020 grew a YouTube channel to about 20 million views, 200,000 222 00:12:10,020 --> 00:12:12,420 subscribers, I got the little silver play button, everything 223 00:12:12,420 --> 00:12:14,880 it was it was it was cool as a four, a four to five year 224 00:12:14,880 --> 00:12:20,910 journey. And, and I was quitting basketball training content. So 225 00:12:20,910 --> 00:12:23,940 the people that were watching my videos for kids, a lot of kids 226 00:12:23,940 --> 00:12:27,000 learning how to play basketball and stuff. And so I didn't get 227 00:12:27,000 --> 00:12:31,560 paid that much. For my ads, I got maybe two to $3 for every 228 00:12:31,560 --> 00:12:37,530 1000 views. So that was not substantial for me. So with all 229 00:12:37,530 --> 00:12:41,520 that said, the best way to monetize off a YouTube is to 230 00:12:41,520 --> 00:12:44,640 build an audience there. And then like I said before, get 231 00:12:44,640 --> 00:12:48,000 people to click a link, which we'll talk about a few different 232 00:12:48,000 --> 00:12:51,690 ways you can do that. But to click a link, go to your website 233 00:12:51,690 --> 00:12:54,780 and purchase your product or to click a link, go to your website 234 00:12:54,810 --> 00:12:58,560 and enter their email to build a lead for your business. And 235 00:12:58,560 --> 00:13:02,280 those, that's really the best way to monetize. And for me 236 00:13:02,280 --> 00:13:07,320 personally, with my basketball training business, what I did is 237 00:13:07,320 --> 00:13:11,160 I had people click off, go to get a free workout, it was like 238 00:13:11,160 --> 00:13:14,250 a PDF and a video that they would follow it was a step by 239 00:13:14,250 --> 00:13:17,280 step basketball training workout, and they would enter 240 00:13:17,280 --> 00:13:20,940 their email for that. And, and then I followed up with email 241 00:13:20,940 --> 00:13:24,210 marketing, and we sold different products, we had about 11 242 00:13:24,210 --> 00:13:27,150 different products, some physical, some digital, like an 243 00:13:27,150 --> 00:13:30,600 online course, you know, 12 week training program on how to shoot 244 00:13:30,600 --> 00:13:35,850 better, stuff like that. And it worked, it works great. It's, 245 00:13:35,850 --> 00:13:40,950 it's, for me, the most powerful way to build a lead. Because 246 00:13:41,100 --> 00:13:43,770 people are watching a video of you. They're consuming content, 247 00:13:43,770 --> 00:13:45,780 you're giving them value, this is how to content, you're 248 00:13:45,780 --> 00:13:48,210 positioning yourself as the expert, then they're clicking 249 00:13:48,210 --> 00:13:50,700 the link, they're going over to your website. For us, it was 250 00:13:50,700 --> 00:13:52,470 like a squeeze page where they enter their email for the 251 00:13:52,470 --> 00:13:56,160 workout. And I ran traffic to that squeeze page for the 252 00:13:56,160 --> 00:14:00,240 workout from Facebook ads. And about 15 to 20% of the people 253 00:14:00,240 --> 00:14:03,780 would enter their email from Facebook ads. From YouTube, it 254 00:14:03,780 --> 00:14:08,010 was almost 50% It's like 40 some percent of the people that 255 00:14:08,010 --> 00:14:10,830 visited that page from a YouTube video would enter their email. 256 00:14:11,160 --> 00:14:15,330 And then the crazier part is in the email follow up, we saw the 257 00:14:15,390 --> 00:14:18,060 people that who entered their email from YouTube were much, 258 00:14:18,090 --> 00:14:20,940 much more likely to buy, then somebody that entered their 259 00:14:20,940 --> 00:14:24,540 email from the Facebook ad like I'm talking about much more 260 00:14:24,690 --> 00:14:27,990 likely to purchase. So that's kind of the whole the whole 261 00:14:27,990 --> 00:14:32,070 strategy right there. And as far as the link, right, where do you 262 00:14:32,070 --> 00:14:34,320 put the link YouTube makes it really easy on you, you can put 263 00:14:34,320 --> 00:14:37,170 the link in your description, and you can have a call to 264 00:14:37,170 --> 00:14:40,020 action at the end of your video. Hey, guys, if you guys liked 265 00:14:40,020 --> 00:14:42,780 that video today and you want to improve your basketball skills, 266 00:14:42,810 --> 00:14:45,390 click the link in the description, head over there in 267 00:14:45,390 --> 00:14:48,570 your email and get the free workout. YouTube also has things 268 00:14:48,570 --> 00:14:52,230 called end cards. And an end card is a little card that pops 269 00:14:52,230 --> 00:14:55,950 up at the end of your video. And you can add a clickable link 270 00:14:55,980 --> 00:14:59,340 that on mobile or on desktop people can click on that link 271 00:14:59,430 --> 00:15:03,150 and it'll send them to your website as well. And so YouTube 272 00:15:03,150 --> 00:15:06,840 makes it easy for you to actually be able to get people 273 00:15:06,840 --> 00:15:09,300 off of YouTube to your offer. 274 00:15:10,349 --> 00:15:12,149 Robert Plank: Well, super cool and what you're mentioning 275 00:15:12,149 --> 00:15:14,909 there, it seems like I mean, it applies on almost any platform 276 00:15:14,909 --> 00:15:20,009 right? Like, like websites with just like a regular Google 277 00:15:20,009 --> 00:15:23,219 Adsense not on YouTube but just like having the little ad box on 278 00:15:23,219 --> 00:15:26,069 a website, someone clicks it, you get your two cents and then 279 00:15:26,069 --> 00:15:28,679 it goes off and does some affiliate program or someone 280 00:15:28,679 --> 00:15:31,739 else is wondering, will they where do they make way more and 281 00:15:32,519 --> 00:15:36,179 versus you know, promoting an affiliate program yourself? And 282 00:15:36,209 --> 00:15:38,849 you know, same thing with the, with what you're mentioning here 283 00:15:38,849 --> 00:15:42,419 with YouTube of instead of just taking like the pennies of of 284 00:15:42,419 --> 00:15:46,859 what YouTube gives you? Why not have a better strategy there? 285 00:15:46,889 --> 00:15:49,739 Why not send someone to a landing page where you can sell 286 00:15:49,739 --> 00:15:53,219 them something or get them to opt in? And like build upon it 287 00:15:53,219 --> 00:15:55,559 from there. And and you mentioned me coming I know 288 00:15:55,559 --> 00:15:58,889 exactly who me Kevin is I first came across him on what you 289 00:15:58,889 --> 00:16:02,159 mentioned earlier of the suggested titles like he had 290 00:16:02,159 --> 00:16:05,819 some video about it was like Grant Cardone restraining order, 291 00:16:05,849 --> 00:16:08,579 like Grant Cardone had a restraining order against him 292 00:16:08,579 --> 00:16:11,099 because he was kind of stalking Grant Cardone. And then I ended 293 00:16:11,099 --> 00:16:13,619 up watching a few of his videos, and he was talking about real 294 00:16:13,619 --> 00:16:17,369 estate stuff. And then he um, he like ran for governor in 295 00:16:17,369 --> 00:16:20,849 California when there's a recall election. So like crazy how like 296 00:16:20,849 --> 00:16:24,389 some of these YouTubers start here and then kind of go off 297 00:16:24,599 --> 00:16:27,509 into like, bigger and better things. And so you mentioned a 298 00:16:27,509 --> 00:16:30,359 little bit in there, you said something like, you used to be 299 00:16:30,359 --> 00:16:33,239 on YouTube, or you were talking about some of this basketball, 300 00:16:33,509 --> 00:16:37,469 like videos content you made in the past tense. So what's 301 00:16:37,469 --> 00:16:39,569 happened there? What what did that turn into? 302 00:16:40,440 --> 00:16:43,440 Unknown: Yeah, so as I was creating content for youtube, 303 00:16:43,440 --> 00:16:47,250 like I said, I did it for a long time, I got a little burnt out, 304 00:16:47,400 --> 00:16:49,950 you know, at some point, I got a little burnt out, creating 305 00:16:49,950 --> 00:16:52,650 videos all the time. It's challenging. And so I said, Hey, 306 00:16:52,680 --> 00:16:55,680 what's happening here and kind of looked at my process and what 307 00:16:55,680 --> 00:16:59,250 I was doing and, and I realized that I was spending a ton of 308 00:16:59,250 --> 00:17:02,160 time editing the videos, like, I would go and record like four 309 00:17:02,160 --> 00:17:05,490 YouTube tutorials in like an hour at the gym. And then I'd 310 00:17:05,490 --> 00:17:07,950 have these four videos at home. And I would be like, Okay, let 311 00:17:07,950 --> 00:17:10,620 me sit down and start editing them. And I did it. The first 312 00:17:10,620 --> 00:17:13,680 one took me like, you know, two, three hours. And then the second 313 00:17:13,680 --> 00:17:15,660 one. And so I was like, You know what, I'm gonna try to solve 314 00:17:15,660 --> 00:17:18,720 this this pain point for YouTubers. And so that's 315 00:17:18,720 --> 00:17:22,320 actually what ended it ended my, my time on YouTube as I started 316 00:17:22,320 --> 00:17:26,100 focusing on a new company called vid shops where we edit for 317 00:17:26,100 --> 00:17:30,360 YouTubers, and that's kind of our shtick is, is that we edit 318 00:17:30,450 --> 00:17:33,660 YouTube content, we got a bunch of clients, and that's what kind 319 00:17:33,660 --> 00:17:35,370 of ended my, my YouTube career 320 00:17:36,090 --> 00:17:38,760 Robert Plank: is just getting getting burnout on recording and 321 00:17:38,760 --> 00:17:41,070 then having to switch gears to editing and you say, I just want 322 00:17:41,070 --> 00:17:42,330 to be the guy that records it. 323 00:17:43,830 --> 00:17:46,260 Unknown: You Yeah, yeah, exactly. And for me, it was it 324 00:17:46,260 --> 00:17:50,820 was more like, how do I solve this for for YouTubers, and 325 00:17:50,820 --> 00:17:54,420 create this, this editing solution. And it kind of just 326 00:17:54,420 --> 00:17:56,490 took my attention away from actually being a YouTuber 327 00:17:56,490 --> 00:17:59,190 myself. So that's kind of what you know, I started focusing on 328 00:17:59,190 --> 00:18:00,510 this new thing. Okay, 329 00:18:00,540 --> 00:18:03,210 Robert Plank: well, fair enough, it evolved it into something 330 00:18:03,210 --> 00:18:08,070 else. And so and so then. So as far as, like, what, like, you 331 00:18:08,070 --> 00:18:10,980 know, anyone could say, you know, like, oh, sure, I'll find 332 00:18:10,980 --> 00:18:13,740 the time to edit it. But then, you know, as you and I know, 333 00:18:13,800 --> 00:18:17,070 that's time that can be better spent to other things. And it 334 00:18:17,070 --> 00:18:20,310 might be like, so aggravating is so time consuming. And you might 335 00:18:20,310 --> 00:18:22,890 like miss out, miss out on, like, certain things with the 336 00:18:22,890 --> 00:18:26,490 editing. And so from what you've seen, and all these clients that 337 00:18:26,490 --> 00:18:28,920 you've had, and all this, like editing that your team has done, 338 00:18:29,130 --> 00:18:33,780 are there like specific things that that should be done with 339 00:18:33,810 --> 00:18:36,360 with YouTube videos, because like, you always hear about 340 00:18:36,360 --> 00:18:39,660 things like, you know, have like quick cuts, or have, you know, 341 00:18:39,660 --> 00:18:43,050 like, like subtitles or captions or have you know, titles or you 342 00:18:43,050 --> 00:18:46,470 hear about things like, Well, if you have like a very light music 343 00:18:46,470 --> 00:18:49,350 soundtrack, it will make the video seem like quicker and 344 00:18:49,350 --> 00:18:52,440 shorter. Does any of that apply? Or are there like a handful of 345 00:18:52,440 --> 00:18:56,850 like, must do or nice to have things with with video editing? 346 00:18:57,690 --> 00:18:59,880 Unknown: Yeah, so if you're talking about strictly YouTube 347 00:18:59,880 --> 00:19:02,790 content, most likely, you're talking about talking head 348 00:19:02,790 --> 00:19:06,510 videos, right? I mean, there are vlogs there are these other 349 00:19:06,510 --> 00:19:09,690 kinds of videos, action video action type videos, but I would 350 00:19:09,690 --> 00:19:12,030 say the majority on YouTube are talking head videos, which is 351 00:19:12,030 --> 00:19:14,760 basically what we're creating right now. Right? So to edit a 352 00:19:14,760 --> 00:19:18,240 talking head video, there are a few things that that we do at 353 00:19:18,240 --> 00:19:23,340 Vid chops we we use cuts and we use crop ins and crop outs. So 354 00:19:24,330 --> 00:19:28,200 for example, a jump cut is when it's a common thing that you'll 355 00:19:28,200 --> 00:19:30,690 see on YouTube where someone's talking and there's quick cuts 356 00:19:30,690 --> 00:19:33,930 and removing all the pauses basically and most likely 357 00:19:33,930 --> 00:19:36,930 removing all the mistakes that the that the video creator is 358 00:19:36,930 --> 00:19:39,630 making. And so what you can do is you can kind of create what's 359 00:19:39,630 --> 00:19:43,680 called a multicam look almost like the creators using two 360 00:19:43,680 --> 00:19:46,800 cameras one that's cropped in and one that's cropped out and 361 00:19:46,800 --> 00:19:50,370 in the edit you can kind of just create like a pattern interrupt 362 00:19:50,430 --> 00:19:54,150 keep attention by cropping in right so all sudden like for 363 00:19:54,150 --> 00:19:56,850 this video right all sudden it's cropped in I'm talking here, and 364 00:19:56,850 --> 00:19:59,640 then in the edit you can cut it and now it's cropped out, you 365 00:19:59,640 --> 00:20:02,160 know talk Back here. So that's, that's one tactic. Another 366 00:20:02,160 --> 00:20:06,750 tactic would be to create like full screen titles. So you know, 367 00:20:06,750 --> 00:20:10,200 we all know text animation can go on the screen here. But 368 00:20:10,200 --> 00:20:12,720 another way to create a good pattern interrupt is to create 369 00:20:12,720 --> 00:20:16,200 like a full screen cover with like, just text to, you know, 370 00:20:16,200 --> 00:20:19,260 switch it up on the viewer, keep it engaging, have them read 371 00:20:19,260 --> 00:20:22,110 something that hopefully will hook them to stick around 372 00:20:22,110 --> 00:20:25,950 longer. So that's just another strategy, there's, there's a lot 373 00:20:25,950 --> 00:20:29,070 more that we do, you know, creating an end card at the end, 374 00:20:29,250 --> 00:20:32,130 if we're talking about YouTube, we spoke about the end card. If 375 00:20:32,130 --> 00:20:34,140 you're familiar with YouTube videos, normally at the end, the 376 00:20:34,140 --> 00:20:37,200 screen will switch a little bit. There'll be like a template 377 00:20:37,200 --> 00:20:39,960 there, where you have the subscribe button on the screen, 378 00:20:40,080 --> 00:20:43,350 maybe another video on the screen. So that's all part of 379 00:20:43,590 --> 00:20:45,810 the YouTube editing process. And 380 00:20:45,810 --> 00:20:48,060 Robert Plank: it seems like with some of the, when the editing 381 00:20:48,060 --> 00:20:50,580 has done really well, they haven't really dialed in where 382 00:20:50,790 --> 00:20:53,220 where's the end screen, and there's like the suggested 383 00:20:53,220 --> 00:20:57,450 videos, and sometimes they they have the graphic plan so well 384 00:20:57,450 --> 00:21:00,990 that the suggested little cards on YouTube are like exactly 385 00:21:00,990 --> 00:21:04,530 aligned with that end screen. And, and I've sometimes seen 386 00:21:04,590 --> 00:21:07,350 things like with like other podcasters, they'll have like 387 00:21:07,350 --> 00:21:10,050 that second camera, and they'll just have it like off to the 388 00:21:10,050 --> 00:21:12,360 side. So then we have you're talking at some big long 389 00:21:12,360 --> 00:21:14,850 conversation like it'll sometimes like just seamlessly 390 00:21:14,850 --> 00:21:17,280 cut over there for that part of the sentence and then back and 391 00:21:17,280 --> 00:21:19,890 you can just tell that they probably just were running these 392 00:21:19,890 --> 00:21:22,830 cameras at the same time. And maybe you sent it off to the 393 00:21:22,830 --> 00:21:25,920 video editor and said, Here, you cut it in where it makes sense. 394 00:21:25,920 --> 00:21:28,260 And I mean, and that seems amazing, right Augie to just be 395 00:21:28,260 --> 00:21:31,920 able to say, Let me click the button, make my content, and 396 00:21:31,920 --> 00:21:34,590 then the team will make it look really great for me, they'll 397 00:21:34,590 --> 00:21:37,830 have that full title card, they'll have the end card, 398 00:21:37,890 --> 00:21:40,620 they'll have it cut into things for the pattern interrupt to 399 00:21:40,620 --> 00:21:44,490 make it all super, super a great experience for the person 400 00:21:44,490 --> 00:21:47,370 watching. It'll seem like good production quality, it'll be 401 00:21:47,370 --> 00:21:51,060 entertaining, it'll feel good to watch. It'll satisfy YouTube's 402 00:21:51,060 --> 00:21:53,970 algorithm because with all the quick cuts, suddenly it's six 403 00:21:53,970 --> 00:21:56,850 minutes later, and it feels like it's been 30 seconds watching 404 00:21:56,850 --> 00:22:00,180 this video. So it sounds like an amazing thing that we all should 405 00:22:00,180 --> 00:22:04,470 be doing. But how do we know if we're kind of at that point, 406 00:22:04,470 --> 00:22:07,500 like you said, we need to start off simple start with just the 407 00:22:07,500 --> 00:22:11,520 phone record the 50 videos is Is it always a good time to get 408 00:22:11,520 --> 00:22:14,940 someone to edit our videos? Or is that a thing to then later 409 00:22:14,940 --> 00:22:15,690 work up to? 410 00:22:16,620 --> 00:22:19,830 Unknown: Yeah, well, it depends on on who you are and what 411 00:22:19,830 --> 00:22:22,710 you're doing. Right? If you're just like a solopreneur, who 412 00:22:23,070 --> 00:22:26,040 just is trying to launch a newsletter and you're creating 413 00:22:26,040 --> 00:22:28,680 these videos yourself, then no, there's no there's no budget, 414 00:22:28,710 --> 00:22:32,400 right for to hire somebody to edit the videos. But if you're a 415 00:22:32,400 --> 00:22:36,720 business, right, and you have a budget, then I definitely think 416 00:22:36,750 --> 00:22:39,450 that you should be outsourcing and hiring people to edit your 417 00:22:39,480 --> 00:22:42,330 your videos, because, like I said, it could take you four 418 00:22:42,330 --> 00:22:45,990 hours to edit video, you know, you should probably be spending 419 00:22:45,990 --> 00:22:48,570 those four hours doing something, you know, more 420 00:22:48,570 --> 00:22:52,560 productive in your business. And that goes for most people. So I 421 00:22:52,560 --> 00:22:55,320 guess the line is drawn is, you know, what are your profits 422 00:22:55,320 --> 00:22:57,600 looking like, you know, how much money are you making off what 423 00:22:57,600 --> 00:23:02,040 you're doing. And if you can afford to hire somebody than you 424 00:23:02,040 --> 00:23:05,010 should, because you can focus on more important things. 425 00:23:05,730 --> 00:23:07,920 Robert Plank: And, you know, I'm sure that you know, some of 426 00:23:07,920 --> 00:23:12,180 these, these high profile YouTubers who are who have this 427 00:23:12,180 --> 00:23:15,300 problem was spending too much time of editing drone videos, 428 00:23:15,300 --> 00:23:18,240 like the names escape me, but every now and then you hear 429 00:23:18,240 --> 00:23:22,500 about some YouTuber who gets their channel taken away, or 430 00:23:22,500 --> 00:23:25,740 they get YouTube slapped for some reason. And then the thing 431 00:23:25,740 --> 00:23:28,290 that always comes up with them is like you hear they drop these 432 00:23:28,290 --> 00:23:31,140 little bits of like, I'm spending 12 or 13 hours on this 433 00:23:31,140 --> 00:23:33,840 channel, I'm thinking like, Well, I understand, you know, 434 00:23:33,840 --> 00:23:36,450 doing your research and during your recording and you know, 435 00:23:36,450 --> 00:23:38,940 making it look good and doing multiple takes. But then if you 436 00:23:39,030 --> 00:23:42,330 add your own editing on top of that, like it's at a certain 437 00:23:42,330 --> 00:23:45,720 point, it seems like a bad use of the time that there's 438 00:23:45,720 --> 00:23:48,600 probably like eight or nine other tasks that are slightly 439 00:23:48,600 --> 00:23:51,390 higher in the order of importance. So that makes a lot 440 00:23:51,390 --> 00:23:55,830 of sense. But when it comes time to, to jump into this editing 441 00:23:55,830 --> 00:23:59,010 thing, like you said, if you're serious about your business, if 442 00:23:59,010 --> 00:24:02,130 you're if you're looking to get the message out, then it might 443 00:24:02,130 --> 00:24:05,670 may be time to have this whole editing service editing team. 444 00:24:05,820 --> 00:24:10,230 And what should we be budgeting for for this this venture 445 00:24:10,230 --> 00:24:13,680 because I honestly have no idea if this is like hundreds of 446 00:24:13,680 --> 00:24:16,440 dollars per month that this is a 1000s of dollars per month that 447 00:24:16,440 --> 00:24:20,490 this is like a flat rate per video. So what more or less is 448 00:24:20,490 --> 00:24:23,280 like the budget that we shouldn't be thinking about for 449 00:24:23,490 --> 00:24:24,360 video editing. 450 00:24:25,230 --> 00:24:29,010 Unknown: Yeah, for us. What we charge is very affordable. I 451 00:24:29,010 --> 00:24:32,670 mean, if you release one YouTube video a week, you're a YouTuber, 452 00:24:32,700 --> 00:24:36,480 like that's a that's a pretty common YouTube release schedule 453 00:24:36,510 --> 00:24:40,980 one video a week. So for that, we have a plan that's $325 a 454 00:24:40,980 --> 00:24:44,610 month and we edit four videos a month for you. You know, you 455 00:24:44,610 --> 00:24:48,300 just log into our you record your footage, you upload it to 456 00:24:48,300 --> 00:24:51,840 Google Drive, you log in to our portal, we have like a back end 457 00:24:51,840 --> 00:24:56,100 app, you complete a short form, you hit go and then we return 458 00:24:56,100 --> 00:25:00,540 the video back in two days or less. So that's you know, That's 459 00:25:00,990 --> 00:25:04,230 four videos a month. If you're wanting to go even deeper, we 460 00:25:04,230 --> 00:25:07,410 have a plan, that's eight to 12 videos a month. And that gets up 461 00:25:07,410 --> 00:25:11,100 there a little bit more, that's 595 a month, you get eight to 12 462 00:25:11,100 --> 00:25:13,170 videos. Now, that's a lot of videos, right? 12 videos in a 463 00:25:13,170 --> 00:25:17,040 month is a lot. And then we also have another plan that is 16 to 464 00:25:17,040 --> 00:25:21,390 20 videos a month. So there are people that release 20 YouTube 465 00:25:21,390 --> 00:25:24,810 videos a month. And, you know, we have one client, when she 466 00:25:24,810 --> 00:25:29,160 started with us, she was getting about 55,000 views a month, she 467 00:25:29,160 --> 00:25:33,690 was doing pretty good pretty well. And then in just, I think 468 00:25:33,690 --> 00:25:37,200 it was two months with us. And she started releasing 20 videos 469 00:25:37,200 --> 00:25:39,660 a month, she increased over a million views a month. And now 470 00:25:39,660 --> 00:25:42,510 she's at over 2 million views a month and she releases 20 videos 471 00:25:42,510 --> 00:25:44,490 a month. And you know, we edited them all for. 472 00:25:45,360 --> 00:25:48,570 Robert Plank: And I mean, for someone who wants to who knows, 473 00:25:48,690 --> 00:25:52,860 okay, it's good to be realistic. And to start with one video a 474 00:25:52,860 --> 00:25:55,710 month, but man 20 videos a month. Like that sounds like an 475 00:25:55,710 --> 00:25:58,650 amazing goal to aspire to. Like, it seems like once you're at 476 00:25:58,650 --> 00:26:03,330 that level, like the amount of of keywords and traffic and 477 00:26:03,330 --> 00:26:07,080 clicks that you could pick up is like amazing if you if you do it 478 00:26:07,080 --> 00:26:10,350 right, if you're not putting out bad call quality content, if 479 00:26:10,350 --> 00:26:12,930 you're like, you know, targeting the things that people want and 480 00:26:13,050 --> 00:26:16,440 keyword research and you know, if the editing is slick because 481 00:26:16,440 --> 00:26:19,230 of your team, and it all, you know makes it for a good video. 482 00:26:19,290 --> 00:26:21,870 I mean, that sounds like a really awesome goal to aspire 483 00:26:21,870 --> 00:26:24,990 to. And I know that it like it, it's getting to that goal 484 00:26:25,020 --> 00:26:28,770 depends on what else you want to accomplish. But do you have any 485 00:26:28,890 --> 00:26:32,430 kind of like encouraging words of advice for people out there 486 00:26:32,430 --> 00:26:36,480 that are thinking like, man 20 videos a month, I'd love to hit 487 00:26:36,480 --> 00:26:40,440 that goal and like just stick with that for forever and ever. 488 00:26:40,440 --> 00:26:44,130 So is there hope to get there? And what would you say as far as 489 00:26:44,130 --> 00:26:46,530 like the encouraging advice to get to that point? 490 00:26:47,520 --> 00:26:50,370 Unknown: Yeah, there is hope. And my advice is just the start 491 00:26:50,370 --> 00:26:53,340 because you're only going to get better. And you know, it's the 492 00:26:53,370 --> 00:26:56,100 video or the video coming up the video SEO and doing all that. 493 00:26:56,340 --> 00:26:58,530 That's that's the easy stuff like that stuff will happen. You 494 00:26:58,530 --> 00:27:01,380 can sit down and make that happen. The hard part is the 495 00:27:01,380 --> 00:27:03,960 words that come out of your mouth, right, the hard part is 496 00:27:04,110 --> 00:27:07,080 sitting in front of the camera and being able to deliver your 497 00:27:07,080 --> 00:27:10,590 lines and and deliver good content that's valuable, right? 498 00:27:10,590 --> 00:27:14,370 That's the hard part. So my advice to you is you're gonna 499 00:27:14,370 --> 00:27:17,370 suck at first you are I mean, I can look back at my old videos, 500 00:27:17,370 --> 00:27:19,620 my first one suck, you could probably relate to that in some 501 00:27:19,620 --> 00:27:22,560 way to the first podcast you made you probably were terrible. 502 00:27:22,770 --> 00:27:26,550 But now you're amazing. And same with me I got better over time 503 00:27:26,580 --> 00:27:31,650 on with my delivery and how I recorded and, you know, after I 504 00:27:31,650 --> 00:27:34,110 don't know, you think about a 50 videos in, you're gonna be 505 00:27:34,110 --> 00:27:37,350 pretty good at delivering your lines and stuff. And even to 506 00:27:37,350 --> 00:27:40,710 this day, like it just rings in my head. What's up guys argue 507 00:27:40,710 --> 00:27:43,860 Johnson here baller bootcamp.com In today's video, I'm going to 508 00:27:43,860 --> 00:27:46,110 be teaching you how to shoot a jump shot. You know, like it 509 00:27:46,110 --> 00:27:48,810 just comes so naturally now because of practice. So it's 510 00:27:48,810 --> 00:27:51,750 like growth mindset, have a growth mindset know you're gonna 511 00:27:51,750 --> 00:27:55,440 get better, you know, actually publish those videos, a lot of 512 00:27:55,440 --> 00:27:57,390 people record them, they edit them, they're ready to publish, 513 00:27:57,390 --> 00:27:59,970 they get nervous, they never even publish them. You have to 514 00:27:59,970 --> 00:28:03,930 get past that part. And in your first few videos, you know, 515 00:28:03,930 --> 00:28:06,630 you're not going to get a ton of traction anyway. So just just 516 00:28:06,630 --> 00:28:07,860 get started as my advice. 517 00:28:08,310 --> 00:28:10,380 Robert Plank: I love that advice. Get it out of the way. 518 00:28:10,470 --> 00:28:13,890 And they're all also seems to be and what you're mentioning is a 519 00:28:13,890 --> 00:28:16,770 lot of like maybe like psyching yourself up just just to get it 520 00:28:16,770 --> 00:28:19,680 done. And then when it's recorded to say, Well, hey, 521 00:28:19,680 --> 00:28:22,290 actually publish it, because because they need to start 522 00:28:22,290 --> 00:28:25,620 somewhere. And everyone else started somewhere and just get 523 00:28:25,620 --> 00:28:29,220 it out there. And also, I mean, you're making me think like, 524 00:28:29,310 --> 00:28:31,800 there's something to be said about the scrappy years, right? 525 00:28:31,800 --> 00:28:35,040 The the scrappy years were kind of fun. And, and there's been so 526 00:28:35,040 --> 00:28:38,070 many times when I think, man, I think it was maybe like, maybe 527 00:28:38,070 --> 00:28:41,640 like 15 years ago, I was just looking at on how to how to do a 528 00:28:41,640 --> 00:28:44,340 green screen, right, like how to have the backdrop how to do the 529 00:28:44,340 --> 00:28:47,280 lighting, how to use the software, and there was like one 530 00:28:47,280 --> 00:28:49,560 piece of software that did it and it was one click, and I 531 00:28:49,560 --> 00:28:53,100 found this this like really poorly done video from this 532 00:28:53,130 --> 00:28:56,010 eight year old kid and I wouldn't even know how to find 533 00:28:56,010 --> 00:28:58,740 it. But I wish I could find that video because that eight year 534 00:28:58,740 --> 00:29:02,040 old kids probably like 30 something now, and it was just 535 00:29:02,040 --> 00:29:05,040 like super, I mean kind of poorly done from like a 536 00:29:05,040 --> 00:29:08,220 production standpoint, but it was exactly what I needed. And I 537 00:29:08,220 --> 00:29:10,680 think I clicked through like three or four videos before 538 00:29:10,680 --> 00:29:13,740 then. And there was like all this intro and leading up to it 539 00:29:13,740 --> 00:29:15,660 and trying to be official and trying to be perfect. And I'm 540 00:29:15,660 --> 00:29:19,710 like, just show me the nitty gritty tutorial from the kid who 541 00:29:19,710 --> 00:29:22,800 says go to the software, drag this and click this thing. And 542 00:29:22,800 --> 00:29:25,590 there might even been like a message on the bottom of like, 543 00:29:25,620 --> 00:29:28,230 this is like the trial version of your video recording 544 00:29:28,230 --> 00:29:31,680 software. I really didn't care because I just wanted the answer 545 00:29:31,680 --> 00:29:34,140 to what I was looking for. So you're you're bringing back all 546 00:29:34,140 --> 00:29:38,280 these positive memories of putting out the early content, 547 00:29:38,280 --> 00:29:42,180 putting out the videos, maybe in a little bit of a sloppy way but 548 00:29:42,180 --> 00:29:45,030 in a way that's authentic and genuine and helps people to get 549 00:29:45,030 --> 00:29:48,360 the the answer from what what their problem is. And knowing 550 00:29:48,360 --> 00:29:52,830 that the Polish, the slickness, the production quality all will 551 00:29:52,830 --> 00:29:56,280 just naturally increase over time. As long as we kind of have 552 00:29:56,280 --> 00:29:59,880 that habit stick with it. Make money from it that way there is 553 00:29:59,880 --> 00:30:02,250 more more of a reason to keep going and more of a reason to 554 00:30:02,250 --> 00:30:05,760 kind of reinvest and, and improve the equipment and 555 00:30:05,760 --> 00:30:08,490 everything that comes along with it. So now that we've kind of 556 00:30:08,610 --> 00:30:12,120 heard about the things we need to do, we've been impressed by 557 00:30:12,180 --> 00:30:14,760 your accomplishments and your clients stories and things like 558 00:30:14,760 --> 00:30:17,700 that. What's the next step here? How do we jump on board this 559 00:30:17,760 --> 00:30:19,230 video editing bandwagon? 560 00:30:20,040 --> 00:30:22,560 Unknown: Yeah, so if you want to check us out, you can check us 561 00:30:22,560 --> 00:30:26,220 out at Vid chops.com. And like I said, we're here just to take 562 00:30:26,220 --> 00:30:28,650 the burden of editing off anybody that creates online 563 00:30:28,650 --> 00:30:33,150 videos. And, you know, a lot of our clients are thought leaders, 564 00:30:33,240 --> 00:30:36,810 you know, experts, some, some YouTube personalities, and a lot 565 00:30:36,810 --> 00:30:39,750 of them are small businesses. I mean, even companies like stream 566 00:30:39,750 --> 00:30:43,950 yard and stuff have used us and do use us. So yeah, if you're 567 00:30:43,950 --> 00:30:45,960 creating online video and you and you need a solution for 568 00:30:45,960 --> 00:30:48,600 editing, then you can check us out. Fabulous 569 00:30:48,600 --> 00:30:51,750 Robert Plank: vintage shops.com is the place to go. And that is 570 00:30:51,780 --> 00:30:54,630 Auggie Johnson any final parting words of advice as you as we 571 00:30:54,630 --> 00:30:59,250 wrap this up any like sentence or two to really help just give 572 00:30:59,250 --> 00:31:02,580 us a message that sticks with us that way, we keep on going and 573 00:31:02,580 --> 00:31:06,480 we just continue to to find bigger and better heights, any 574 00:31:06,510 --> 00:31:07,740 parting words of advice? 575 00:31:08,490 --> 00:31:10,800 Unknown: Just you know, we talked a lot about YouTube as 576 00:31:10,860 --> 00:31:15,660 part of like content marketing today. But really, online video 577 00:31:15,960 --> 00:31:19,020 is should be part of your marketing strategy in many ways, 578 00:31:19,020 --> 00:31:22,950 whether it's your ads you run, whether it's the landing page 579 00:31:22,950 --> 00:31:25,560 that has a video on it, or the content you're creating, 580 00:31:25,560 --> 00:31:28,950 because, in my opinion, video is by far the most powerful media. 581 00:31:29,190 --> 00:31:31,740 I mean, I could probably show you a video right now that would 582 00:31:31,830 --> 00:31:34,980 make you cry. Right? I mean, I'd say it's possible. I don't know 583 00:31:34,980 --> 00:31:38,490 if you're a sucker for sad movies, but it could happen it 584 00:31:38,490 --> 00:31:40,620 could happen you know, and that's how that's the power of 585 00:31:40,620 --> 00:31:43,770 video. So you know, we people buy through emotion. So if 586 00:31:43,770 --> 00:31:46,050 you're looking to sell your product videos where you want to 587 00:31:46,050 --> 00:31:46,320 be 588 00:31:46,950 --> 00:31:50,610 Robert Plank: awesome Auggie Johnston vid chops.com We will 589 00:31:50,610 --> 00:31:53,580 see you there go there right now before the podcast is even over 590 00:31:53,580 --> 00:31:56,070 because there's going to be some other distraction and it might 591 00:31:56,070 --> 00:31:58,560 even be a video right? It might be a video on Facebook or 592 00:31:58,560 --> 00:32:01,740 YouTube and your life and your day is full of so many 593 00:32:01,740 --> 00:32:04,470 distractions that can always pull you away from what you want 594 00:32:04,470 --> 00:32:06,600 to do. But what do you want to do you want to grow your 595 00:32:06,600 --> 00:32:08,700 business you want to get more attention to what you want 596 00:32:08,700 --> 00:32:11,610 attention on the way to do that as video but you can't be 597 00:32:11,610 --> 00:32:14,130 spending all this time figuring out the editing. So Augie 598 00:32:14,130 --> 00:32:18,120 Johnston vid shops.com Go there right now. And thank you all for 599 00:32:18,120 --> 00:32:21,750 stopping by and for having fun with me and for telling us what 600 00:32:21,750 --> 00:32:24,060 we need to know about our YouTube video content. I 601 00:32:24,060 --> 00:32:25,320 appreciate it. Yeah, 602 00:32:25,320 --> 00:32:27,300 Unknown: thanks for having me. Always fun to talk business.