1 00:00:00,930 --> 00:00:04,860 Robert Plank: marketer of the Day episode 836 pod match 2 00:00:04,920 --> 00:00:08,940 network with podcast guests and hosts to build your reach, 3 00:00:09,000 --> 00:00:12,300 influence and traffic with Alex and Flipo. 4 00:00:17,310 --> 00:00:20,310 Welcome back to the marketer other day podcast. We are here 5 00:00:20,310 --> 00:00:23,790 with Alex Sanfilippo. He is the host of the top rated 6 00:00:23,820 --> 00:00:27,120 entrepreneurship podcast, which is called creating a brand and 7 00:00:27,120 --> 00:00:29,910 he's the founder of something that you are going to want to 8 00:00:29,910 --> 00:00:33,270 join, even before this episode is over, you're going to kick 9 00:00:33,270 --> 00:00:36,150 yourself and think why this exists before. Why didn't I 10 00:00:36,150 --> 00:00:39,180 think of it? It's called pod match.com. This is a free 11 00:00:39,180 --> 00:00:42,780 service that matches podcast guests and hosts together for 12 00:00:42,780 --> 00:00:45,300 interviews. And that's even why we're here now. So Alex, that'd 13 00:00:45,300 --> 00:00:46,020 be talking to you, 14 00:00:46,350 --> 00:00:48,480 Unknown: Robert, thank you so much for having me in that plug 15 00:00:48,480 --> 00:00:50,130 right there at the beginning. Thank you, man. That means a 16 00:00:50,130 --> 00:00:50,520 lot. 17 00:00:50,940 --> 00:00:52,860 Robert Plank: I mean, that's why you're here, right? We're here 18 00:00:52,860 --> 00:00:56,010 to, to sell some books or sell some copies or you know, 19 00:00:56,040 --> 00:00:58,950 whatever, whatever the term is for, you know, selling some 20 00:00:58,950 --> 00:01:02,130 stuff. But it's also good to mix in the the education and the 21 00:01:02,130 --> 00:01:05,670 entertainment. And so yeah, tell me about yourself in podcast, 22 00:01:05,670 --> 00:01:07,860 SOP and pod match and all that cool stuff. 23 00:01:07,920 --> 00:01:10,770 Unknown: Yeah, for sure. So I've been a bit of a lifelong 24 00:01:10,770 --> 00:01:14,490 entrepreneur who got stuck in corporate for about 15 years. I 25 00:01:14,490 --> 00:01:17,910 thoroughly enjoyed that time. But when the when the idea of 26 00:01:17,910 --> 00:01:20,310 podcasting hit me, like when I decided to start a podcast, I 27 00:01:20,310 --> 00:01:22,650 realized, you know what, I want to move into podcasting full 28 00:01:22,650 --> 00:01:25,080 time. Like, it's something that love. So I started to show that 29 00:01:25,080 --> 00:01:27,420 up doing really well. And that's where the idea for pod match 30 00:01:27,420 --> 00:01:30,300 came into existence, which, as you mentioned, connects guests 31 00:01:30,300 --> 00:01:32,970 and hosts together, I was having trouble finding guests. And I 32 00:01:32,970 --> 00:01:35,400 want to be a guest. Sometimes I want to meet cool people and 33 00:01:35,400 --> 00:01:37,740 podcasters are always great, like, like you, Robert. So I was 34 00:01:37,740 --> 00:01:39,960 like, I gotta get there meets me people got to find a way to do 35 00:01:39,960 --> 00:01:43,320 this. And just long story short, had the idea for it. And 36 00:01:43,320 --> 00:01:46,530 podcasts. SOP is the next thing. But same idea. I was just hey, I 37 00:01:46,530 --> 00:01:48,930 want to get out there and serve podcasters. So for me, and 38 00:01:48,930 --> 00:01:51,210 entrepreneur through and through and just full time in the 39 00:01:51,210 --> 00:01:54,210 podcasting space was an area that I love. And I really just 40 00:01:54,210 --> 00:01:56,880 appreciate other hosts and listeners are great as well. So 41 00:01:56,880 --> 00:01:58,020 that's a little bit about me for you. 42 00:01:58,529 --> 00:02:00,479 Robert Plank: Well, fantastic. And I'm right there with you in 43 00:02:00,479 --> 00:02:04,529 that podcasting is something magical. I mean, I'm amazed when 44 00:02:05,009 --> 00:02:08,339 when I do interviews, and I talked to like YouTube ad 45 00:02:08,339 --> 00:02:11,369 people, Facebook ad people, Google Ad people, and yet 46 00:02:11,369 --> 00:02:14,699 they're still on podcasts like, like their Google ads aren't so 47 00:02:14,699 --> 00:02:17,819 good, that they can just give a party. Right. That's a good 48 00:02:17,819 --> 00:02:21,899 point. Yeah. And feel free to steal it. And then and also, as 49 00:02:21,899 --> 00:02:24,449 you know, like sometimes you interview people who have like 50 00:02:24,449 --> 00:02:27,359 huge businesses, right, they have like $10 million $20 51 00:02:27,359 --> 00:02:30,419 million businesses, and yet they're still slumming it on 52 00:02:30,419 --> 00:02:33,149 podcast. So there must be something to this podcasting 53 00:02:33,149 --> 00:02:33,419 thing. 54 00:02:33,930 --> 00:02:36,360 Unknown: Yeah, you know, there's got to be one of the things I 55 00:02:36,390 --> 00:02:39,000 know to be true. And you've heard this before, I did not 56 00:02:39,000 --> 00:02:41,430 make this up. But people do business with who they know, 57 00:02:41,460 --> 00:02:44,730 like and trust people to visit with who I know, like and trust. 58 00:02:44,940 --> 00:02:47,220 And to develop some sort of know, like, and trust with 59 00:02:47,220 --> 00:02:49,260 somebody, they have to feel like they get to know you, that's 60 00:02:49,260 --> 00:02:51,090 hard to do with a website, that's hard to do with an 61 00:02:51,090 --> 00:02:53,070 advertisement that's hard to do, just because you have a massive 62 00:02:53,070 --> 00:02:56,430 business. But when you listen to somebody talk for 10 or 15 63 00:02:56,430 --> 00:02:58,950 minutes, or longer or shorter, whatever it might be, you can 64 00:02:58,950 --> 00:03:01,770 start to know as the listener if you know, like and trust that 65 00:03:01,770 --> 00:03:03,900 person who's sharing their expertise. And I think that's 66 00:03:03,900 --> 00:03:07,320 why we're seeing so many big business people joining the 67 00:03:07,320 --> 00:03:09,030 people that are into advertising, they're into 68 00:03:09,030 --> 00:03:11,310 blogging, all those things. We're seeing them join 69 00:03:11,310 --> 00:03:13,740 podcasting, because they want to develop that know, like and 70 00:03:13,740 --> 00:03:15,210 trust with their ideal clients. 71 00:03:15,750 --> 00:03:17,430 Robert Plank: I agree completely. And I mean, you 72 00:03:17,430 --> 00:03:20,340 always hear about how, like, you know, Gary Vee loves to say 73 00:03:20,340 --> 00:03:22,470 like, well, there used to be just three TV channels. And now 74 00:03:22,470 --> 00:03:25,080 there's all these different things and like, how the heck do 75 00:03:25,080 --> 00:03:29,070 you get still get in front of eyeballs? Well, it's by kind of 76 00:03:29,070 --> 00:03:32,970 being customized by being like, you know, personalizable and by 77 00:03:32,970 --> 00:03:35,340 like just showing up to all these places where you need to 78 00:03:35,340 --> 00:03:39,150 be showing up. So we need to be podcasting more. And it's cool 79 00:03:39,150 --> 00:03:42,690 that you have this service. And I've mentioned it earlier today 80 00:03:42,690 --> 00:03:45,570 on a mastermind call, but I do I've mentioned pod match already 81 00:03:45,570 --> 00:03:48,840 to a bunch of people. And thank you. Well, yeah, I mean, I can't 82 00:03:48,840 --> 00:03:52,110 help it's such a good idea. We all need to be doing it. And but 83 00:03:52,110 --> 00:03:56,160 my problem is, like my spiel for it, it's a little wrong, because 84 00:03:56,160 --> 00:04:00,030 I say, what's a dating site for podcasters. But don't worry, 85 00:04:00,030 --> 00:04:02,700 it's not like to go on a date with another podcaster. But 86 00:04:02,700 --> 00:04:04,500 there's got to be like, it's like the reverse of that. But 87 00:04:04,500 --> 00:04:07,890 there's got to be a better way to kind of explain that, but I 88 00:04:07,890 --> 00:04:11,250 like you're better. You're way better. Have you match up the 89 00:04:11,280 --> 00:04:14,910 guests and the host together? And so So yeah, you see, you 90 00:04:14,910 --> 00:04:19,530 said like you have this need of getting guests and being on 91 00:04:19,530 --> 00:04:22,950 other shows. And for I mean, and we sort of know, like, why this 92 00:04:22,950 --> 00:04:25,590 exists, but why the heck didn't this exist before? I mean, it's 93 00:04:25,590 --> 00:04:28,170 amazing that we made it this many years in podcasting. And as 94 00:04:28,170 --> 00:04:30,540 far as I know, like you're the only one that has this kind of 95 00:04:30,540 --> 00:04:31,320 service, right? 96 00:04:31,680 --> 00:04:33,810 Unknown: Yeah. Quick side note you just mentioned like how you 97 00:04:33,810 --> 00:04:37,110 described pod match. I described it the same way when I first got 98 00:04:37,110 --> 00:04:40,320 started. And one of my friends she's she's a close friend. She 99 00:04:40,320 --> 00:04:42,690 asked me like six months into it. She goes, Hey, how is that 100 00:04:42,750 --> 00:04:45,390 matching service you have for podcast host she's like, I just 101 00:04:45,390 --> 00:04:47,040 love that you're putting them together and they're starting to 102 00:04:47,040 --> 00:04:49,680 date and stuff like that. I'm like, Do you know what it does? 103 00:04:49,680 --> 00:04:51,360 And she's like, Yeah, it connects to different people 104 00:04:51,360 --> 00:04:53,880 that are that are both podcasts those together. I'm like, she's 105 00:04:53,880 --> 00:04:56,070 like, you know, like farmers calm but for podcasters I'm like 106 00:04:56,070 --> 00:04:59,040 not at all what we're doing. So thanks for clarifying that, but 107 00:04:59,040 --> 00:05:02,880 I had that wrong initial as well. But jumping back into the 108 00:05:02,940 --> 00:05:06,630 main point here that we're starting to dive into, I think 109 00:05:06,630 --> 00:05:11,040 that the that the first thing that I want to share about that 110 00:05:11,040 --> 00:05:14,580 is just coming up with the idea. Like, yeah, I had the need, but 111 00:05:14,580 --> 00:05:17,430 I needed to validate that need. And I think that it maybe didn't 112 00:05:17,430 --> 00:05:20,550 happen before because podcasting is still sort of a as infancy 113 00:05:20,550 --> 00:05:23,220 like, yeah, podcasting was around for about 20 years. But 114 00:05:23,220 --> 00:05:26,430 it's still fairly young, if you think about the technology 115 00:05:26,430 --> 00:05:28,890 involved, things like that. So when I had the idea for is 116 00:05:28,890 --> 00:05:31,500 actually speaking in a podcasting conference, and when 117 00:05:31,500 --> 00:05:34,320 I got off stage, I knew people would line up not because I'm a 118 00:05:34,320 --> 00:05:36,750 good or bad speaker, but just because there's nice people and 119 00:05:36,750 --> 00:05:39,390 podcasts are nice, people still line up and have a conversation 120 00:05:39,390 --> 00:05:41,790 with me. I told my wife, I'm gonna ask as many of them as I 121 00:05:41,790 --> 00:05:44,670 can, what they're struggling with, and podcasting. And when I 122 00:05:44,670 --> 00:05:47,370 did that I had, there's about 100 Different people who said 123 00:05:47,400 --> 00:05:49,620 almost exactly the same thing that Alex having trouble finding 124 00:05:49,620 --> 00:05:53,010 the ideal guest to be on my show. And when I went home, I 125 00:05:53,010 --> 00:05:55,590 was like, Okay, this is a group of people and passion to serve, 126 00:05:55,590 --> 00:05:57,930 I'm passionate about being a podcaster, myself, but also 127 00:05:57,930 --> 00:06:00,270 helping other podcasters because so many of them have helped me. 128 00:06:00,630 --> 00:06:02,910 And now I have a problem that they that they're showing that 129 00:06:02,910 --> 00:06:05,190 they have, can I come up with a solution. And by the way, it's a 130 00:06:05,190 --> 00:06:07,740 great way to start a business, an area that you're passionate 131 00:06:07,740 --> 00:06:11,010 about, find the problem offer solution. And again, because 132 00:06:11,010 --> 00:06:13,950 podcasting is in its infancy, I was able to go back to the 133 00:06:13,950 --> 00:06:16,770 drawing board and look at some other industries. And you know, 134 00:06:16,950 --> 00:06:19,380 full circle that we're talking about here, I went to dating 135 00:06:19,380 --> 00:06:21,810 websites, and I started looking at those. As a matter of fact, 136 00:06:21,810 --> 00:06:24,840 we modeled the whole thing off of hinge. I've been married too 137 00:06:24,840 --> 00:06:27,060 long to actually use a dating website, but I got permission 138 00:06:27,060 --> 00:06:29,700 from my wife to download one, use a fake name and stuff like 139 00:06:29,700 --> 00:06:32,280 that. And I didn't lead anybody on. I just wanted to test that 140 00:06:32,280 --> 00:06:35,760 how it worked. But the idea was, let's go to a more mature market 141 00:06:35,760 --> 00:06:38,400 and see what they're doing. And we bring that over to what we're 142 00:06:38,400 --> 00:06:40,650 doing. So I don't talk a lot there, Robert, but that's 143 00:06:40,650 --> 00:06:43,590 basically how we had the idea for it, and we're able to offer 144 00:06:43,590 --> 00:06:44,340 that solution. 145 00:06:44,880 --> 00:06:48,240 Robert Plank: Well, what's Bobby Roundtree the name that you use 146 00:06:48,240 --> 00:06:49,080 to join hinge? 147 00:06:49,589 --> 00:06:53,609 Unknown: No, it was not a target. Good. Yes. No, I used 148 00:06:53,609 --> 00:06:55,559 that. Robert plank was the name I used? Oh, 149 00:06:55,859 --> 00:06:57,389 Robert Plank: I mean, that's, that's an even better solution. 150 00:06:57,389 --> 00:06:59,939 But you're right. But but there's like, like three or four 151 00:06:59,939 --> 00:07:01,979 really good marketing lessons in there. And that's what's so 152 00:07:01,979 --> 00:07:04,109 great about podcasting is there's even like, well, there's 153 00:07:04,109 --> 00:07:06,629 a couple things, there's, there's kind of like the you get 154 00:07:06,629 --> 00:07:10,499 to kind of refine or fine tune your message, which like, you 155 00:07:10,499 --> 00:07:12,509 never really quite get to perfection, it's always 156 00:07:12,509 --> 00:07:15,299 changing. So it's always good to kind of take your message on the 157 00:07:15,299 --> 00:07:18,449 road and, and kind of like, see how it lands and see how you can 158 00:07:18,449 --> 00:07:21,419 change it. So that's good. But there's also like, it seems like 159 00:07:21,419 --> 00:07:25,769 there's the saying, you say kind of interesting or profound or 160 00:07:25,769 --> 00:07:29,369 useful things that even you don't realize are helpful, but 161 00:07:29,369 --> 00:07:32,189 then you kind of test it out on the marketplace, you test it out 162 00:07:32,189 --> 00:07:34,649 on the road, and even just kind of that little lesson there of 163 00:07:34,829 --> 00:07:38,129 well look at other industries, look at where they've already 164 00:07:38,129 --> 00:07:42,329 gotten the bugs out, and kind of put your ego aside and kind of 165 00:07:42,359 --> 00:07:45,809 use but dial up your imagination and say, Well, what if this 166 00:07:45,959 --> 00:07:48,929 existed already in this other thing? I mean, I'm thinking 167 00:07:48,929 --> 00:07:52,439 about in other industries, some of them like develop membership 168 00:07:52,439 --> 00:07:54,809 sites before the rest of us. Some of us started taking 169 00:07:54,809 --> 00:07:57,209 cryptocurrency payments for the rest of us, there's always 170 00:07:57,209 --> 00:08:00,479 something to be said about, like having that curiosity, looking 171 00:08:00,479 --> 00:08:03,539 outside your niche, and then kind of adapting what that they 172 00:08:03,569 --> 00:08:08,039 they already have there. And so people need to be podcasting. 173 00:08:08,129 --> 00:08:11,219 They need a podcast, they need guests, they need to be on shows 174 00:08:11,249 --> 00:08:13,679 they need to be on pod match. And to be to get a little 175 00:08:13,679 --> 00:08:16,859 selfish. Sure, Alex, I'm, I'm really good about getting guests 176 00:08:16,859 --> 00:08:20,909 on my show. But I'm not quite super consistent about being on 177 00:08:20,909 --> 00:08:23,789 other shows. And I found maybe the reason is, there's a lot 178 00:08:23,789 --> 00:08:28,469 more, it seems like a lot more like relationship messaging to 179 00:08:28,469 --> 00:08:31,049 get on other shows. Someone wants to be on my show. Great. 180 00:08:31,049 --> 00:08:34,289 Here's the link, I'll take you. But then it's getting kind of 181 00:08:34,289 --> 00:08:36,239 back into like the kind of a dating thing. It's like, 182 00:08:36,239 --> 00:08:39,029 Alright, now if I'm the one asking for a date, it takes a 183 00:08:39,029 --> 00:08:42,539 little bit more work. So have you seen this happening? Like 184 00:08:42,569 --> 00:08:46,379 it's it seems to be for me, it's easier to get a guest and be a 185 00:08:46,379 --> 00:08:47,039 guest. 186 00:08:47,490 --> 00:08:49,440 Unknown: Yeah. 100%. And that's just because that's where the 187 00:08:49,440 --> 00:08:51,870 markets out right now people are realizing the power of 188 00:08:51,870 --> 00:08:55,650 podcasting. So they want to be on shows and there I'll be real, 189 00:08:55,650 --> 00:08:58,230 there's a there's a limit of shows like there's not too many 190 00:08:58,230 --> 00:09:00,780 of them at this point. I know that if you look at top line 191 00:09:00,780 --> 00:09:03,480 numbers, I think there's over 4 million podcasts now. But if you 192 00:09:03,480 --> 00:09:06,900 actually look at how many shows are active, which to me active 193 00:09:06,900 --> 00:09:09,300 means they've posted in the last 90 days. And I believe that 194 00:09:09,300 --> 00:09:12,360 maybe apple looks the same way. There's over 4 million shows 195 00:09:12,360 --> 00:09:15,900 there's less than 500,000 that posted last 90 days. Now 90 days 196 00:09:15,900 --> 00:09:18,630 might not even be that active. Really. It might be 30 days, if 197 00:09:18,630 --> 00:09:21,480 you look at that there's under 300,000. So there's actually not 198 00:09:21,480 --> 00:09:23,190 that many shows when you think about all the different 199 00:09:23,190 --> 00:09:25,530 categories that those shows could be in. And there's a lot 200 00:09:25,530 --> 00:09:27,870 of people realizing, Hey, this is a good platform for me, I'm 201 00:09:27,870 --> 00:09:30,540 going to jump on as a guest. So it's a lot more competitive on 202 00:09:30,540 --> 00:09:33,450 the guesting side than actually being a host right now. And one 203 00:09:33,450 --> 00:09:35,760 more fact in there that's really interesting for podcast hosts, 204 00:09:35,760 --> 00:09:39,060 though to kind of like, make that a great thing for them is 205 00:09:39,060 --> 00:09:41,940 the listenership of podcasting is growing fast and the amount 206 00:09:41,940 --> 00:09:44,640 of shows which means more listeners are coming into the 207 00:09:44,670 --> 00:09:47,460 market every day, then people that are launching shows, so all 208 00:09:47,460 --> 00:09:50,370 of us should be able to capitalize on that. But anyway, 209 00:09:50,460 --> 00:09:53,460 by the way, real quick side note here you have a great show, man, 210 00:09:53,460 --> 00:09:56,250 I want to reference two episodes in case someone's hearing this 211 00:09:56,250 --> 00:09:59,820 one as the first one. Go back and listen to episode 820. You 212 00:09:59,820 --> 00:10:02,490 had Mickey Kennedy on there, he talked about how to use press 213 00:10:02,490 --> 00:10:05,910 releases to get more visibility powerful episode. And other ones 214 00:10:05,910 --> 00:10:09,810 you had my friend, John Meese, I believe it's episode 813 215 00:10:09,810 --> 00:10:12,570 rageous. He's a amazing entrepreneur, I've been learning 216 00:10:12,570 --> 00:10:16,740 from him for like 10 years, the guy is brilliant. So 828 13, if 217 00:10:16,740 --> 00:10:18,870 this is your first time, listen, the show go jump back to those 218 00:10:18,870 --> 00:10:21,150 because those are two that I really enjoyed. But anyway, 219 00:10:21,360 --> 00:10:24,660 sorry, I digress there. But going back into this point here, 220 00:10:24,660 --> 00:10:27,420 when you're trying to be a guest, you have to do something 221 00:10:27,420 --> 00:10:30,510 to separate yourself a little bit. And I think that so many of 222 00:10:30,510 --> 00:10:33,480 us, we have this idea of like, here's my story, let me just put 223 00:10:33,480 --> 00:10:35,790 it out there and someone will be interested, I found that the 224 00:10:35,790 --> 00:10:38,700 best thing you can do is lead with some form of value, kind of 225 00:10:38,700 --> 00:10:40,770 like I just did when I was just talking about episodes of your 226 00:10:40,770 --> 00:10:43,770 show that I like, if I was going to pitch to try to be on your 227 00:10:43,770 --> 00:10:46,260 show, I would start with that and be like, Hey, I listen to 228 00:10:46,260 --> 00:10:48,600 two episodes, I really enjoyed them. And by the way, I left you 229 00:10:48,600 --> 00:10:51,510 a five star review on Apple, here's a picture of it, so you 230 00:10:51,510 --> 00:10:53,490 can see it. Now I've kind of built a little bit of 231 00:10:53,490 --> 00:10:55,980 relationship with you already are at least you're not gonna 232 00:10:55,980 --> 00:10:57,630 You're let me down a little easier if you don't want to be 233 00:10:57,630 --> 00:10:59,250 on your show. But you're not gonna be like, Who is this guy 234 00:10:59,250 --> 00:11:02,160 talking about himself? No, I started by leading with value. I 235 00:11:02,160 --> 00:11:04,710 think that that is the very first step anyone needs to take. 236 00:11:05,220 --> 00:11:07,020 Robert Plank: And I like that a lot. Because like, what when I 237 00:11:07,020 --> 00:11:09,990 get emails like that, it's like, okay, this isn't spam. If I just 238 00:11:09,990 --> 00:11:13,320 get the same old copy and paste, I'm thinking, I don't feel like 239 00:11:13,320 --> 00:11:17,160 the the special girl on the dating site. 5000 people today. 240 00:11:17,220 --> 00:11:19,890 So at least when they say, Well, I like this show or like that 241 00:11:19,890 --> 00:11:23,730 show. And then also same deal with and it's so easy to do, 242 00:11:23,730 --> 00:11:26,250 right? Leave a quick review, look at a couple of episodes. 243 00:11:26,250 --> 00:11:28,560 And that way you can say something a little bit custom 244 00:11:28,560 --> 00:11:31,860 and maybe have it be like 80% of your template, but then have a 245 00:11:31,860 --> 00:11:35,580 few little customizations. And I'm a little bit younger than 246 00:11:35,580 --> 00:11:39,180 you and I've been on a few dating sites. I'm married now. 247 00:11:39,210 --> 00:11:42,090 But when I was struggling with the dating sites, I went back 248 00:11:42,090 --> 00:11:44,730 and like went back to basics and read articles. And they said 249 00:11:44,730 --> 00:11:48,690 kind of like use your template that way you you kind of like 250 00:11:48,720 --> 00:11:52,110 save some time, but then look at the person's profile and kind of 251 00:11:52,110 --> 00:11:55,110 look at what they're interested in. Like kind of had the best of 252 00:11:55,110 --> 00:11:58,350 both worlds. Right? Have the your the usual proven thing that 253 00:11:58,350 --> 00:12:00,660 works, but then kind of change up your message that way. It's 254 00:12:00,660 --> 00:12:04,230 something a little bit custom. And so what's cool about that, 255 00:12:04,260 --> 00:12:09,360 and also kind of reciprocating the custom Miss of it. I think I 256 00:12:09,360 --> 00:12:11,850 think you're like maybe like the fourth guest I've had from your 257 00:12:11,850 --> 00:12:16,710 platform. I had a Michael killing on pretty recently. Oh, 258 00:12:16,710 --> 00:12:20,790 wow. Yeah. Okay. And same deal had the relationship and he was 259 00:12:20,790 --> 00:12:23,190 a good guest. And I was so impressed that I bought his 260 00:12:23,190 --> 00:12:27,570 book. And the way I found out about you initially was Tim 261 00:12:27,570 --> 00:12:30,750 Fitzpatrick, who went on he's came on. Yeah, and 262 00:12:30,840 --> 00:12:32,490 Unknown: you've had him on your show, too. So you've had you've 263 00:12:32,490 --> 00:12:35,580 got some good guests, man, Tim is Tim is a machine to man. 264 00:12:35,580 --> 00:12:36,330 Cool. Sorry. 265 00:12:37,080 --> 00:12:39,150 Robert Plank: Oh, it's okay. And he had so much good advice. And 266 00:12:39,150 --> 00:12:42,300 then even after we recorded, he had all these all these tips for 267 00:12:42,300 --> 00:12:44,940 me, including join pod match. And I was like, man, we should 268 00:12:44,940 --> 00:12:49,380 have recorded this. And so So yeah, so it's like, oh, we all 269 00:12:49,380 --> 00:12:52,740 need to be kind of maybe taking this podcasting thing seriously. 270 00:12:52,860 --> 00:12:57,390 And so what would you suggest in order to rise to the caliber of 271 00:12:57,420 --> 00:13:01,680 John meese or Tim Fitzpatrick? How do we make the most of your 272 00:13:01,680 --> 00:13:04,530 platform? And like, how do we, like, you know, get on some good 273 00:13:04,530 --> 00:13:07,890 podcasts because like, for me, I've been dedicating about half 274 00:13:07,890 --> 00:13:11,250 an hour per, per week to like going in and checking out some 275 00:13:11,250 --> 00:13:14,010 podcasts and sending some messages. But in this early 276 00:13:14,010 --> 00:13:16,860 stages here, I'm not really getting a lot of traction, I'm 277 00:13:16,860 --> 00:13:19,980 getting a little frustrated. So what would you say as far as 278 00:13:20,040 --> 00:13:23,580 like, how seriously should we be taking this whole podcasting 279 00:13:23,580 --> 00:13:26,580 thing? And like, what would you recommend as far as like, the 280 00:13:26,580 --> 00:13:30,120 time management or the strategy or the repeat tasks as far as 281 00:13:30,150 --> 00:13:31,890 what we should be doing on pod match? 282 00:13:32,160 --> 00:13:33,810 Unknown: Yeah, first of all want to comment on something you 283 00:13:33,810 --> 00:13:35,760 mentioned, because I think it goes right back to the 284 00:13:35,760 --> 00:13:39,120 meaningful request side of things. Some people might be 285 00:13:39,120 --> 00:13:41,190 listening to like one off time to listen to podcasts, I just 286 00:13:41,190 --> 00:13:43,950 need to go ahead and send the pitch. But not all podcasts are 287 00:13:43,950 --> 00:13:46,650 created equally, you might listen to a show and although 288 00:13:46,650 --> 00:13:48,570 might be a good show, you might realize, oh, this is not going 289 00:13:48,570 --> 00:13:51,150 to be my ideal audience or this is not going to mean the host 290 00:13:51,150 --> 00:13:54,090 won't really mesh well. Like that's why you listen up front. 291 00:13:54,330 --> 00:13:57,150 And for me, if I hear a podcast that isn't a good fit for me, I 292 00:13:57,150 --> 00:13:59,130 don't feel like it'd be a good guest on I don't go leave a bad 293 00:13:59,130 --> 00:14:01,830 review. I just go ahead and skip on that one. Move on to the next 294 00:14:01,830 --> 00:14:04,170 one. But it starts with me, again, making sure I have a, I 295 00:14:04,170 --> 00:14:06,990 have some sort of I said meaningful request, I'm sorry, 296 00:14:07,350 --> 00:14:09,600 that I'm leading with value. But the next thing that we need to 297 00:14:09,600 --> 00:14:12,420 talk about here is actually making a meaningful request. You 298 00:14:12,420 --> 00:14:14,460 talked about dating, like if you just had a template of like, Oh, 299 00:14:14,460 --> 00:14:16,560 I like your hair, and I like this and blah, blah, blah, but 300 00:14:16,560 --> 00:14:18,930 you don't ever say would you like to go on a date, then 301 00:14:18,930 --> 00:14:21,060 you're not being very clear. So I think that's really important. 302 00:14:21,060 --> 00:14:23,370 You set the expectation. So it's like, Hey, I'm leading with 303 00:14:23,370 --> 00:14:26,370 value, and then make a meaningful request request to be 304 00:14:26,370 --> 00:14:28,950 like, Hey, here's what I'm thinking we could talk about 305 00:14:28,950 --> 00:14:31,830 this. And I'd like to be on your show. Would you be up for that? 306 00:14:32,010 --> 00:14:36,060 Now, it's probably maybe 10% of time it actually works and comes 307 00:14:36,060 --> 00:14:39,060 through and that's fine. I devote about an hour a week is 308 00:14:39,060 --> 00:14:41,820 what I do to my outreach, and I just set on the calendar. So 309 00:14:41,820 --> 00:14:44,190 it's something I'm doing intentionally and never let my 310 00:14:44,190 --> 00:14:46,740 feelings get hurt. Actually, what I do is I send the messages 311 00:14:46,740 --> 00:14:49,230 and then on pod match specifically or on social media, 312 00:14:49,230 --> 00:14:51,870 when I used to do it that way, I'd archive the message. So if 313 00:14:51,870 --> 00:14:54,990 they don't respond, I just forget about it, hopefully, and 314 00:14:54,990 --> 00:14:56,910 then I don't have my heart broken at all. And that's a good 315 00:14:56,910 --> 00:14:59,580 strategy for me, but I do my best just to outreach again once 316 00:14:59,580 --> 00:15:02,760 a week for So that time, I start by leading with value and then 317 00:15:02,760 --> 00:15:04,650 make a meaningful request of like, Hey, here's what I'm 318 00:15:04,650 --> 00:15:07,950 thinking. And then, and that does really well, one other 319 00:15:07,950 --> 00:15:11,130 thing that's really helped a lot that I'll mention here, Robert, 320 00:15:11,130 --> 00:15:13,350 cuz I think it's really important is to offer some form 321 00:15:13,350 --> 00:15:16,290 of credibility. Now what I mean by that I'm not talking about 322 00:15:16,290 --> 00:15:19,980 like being like, I've been on 30 podcast, or I've done this, it's 323 00:15:19,980 --> 00:15:22,830 more so looking at what they've done with their time, and maybe 324 00:15:22,830 --> 00:15:27,240 who, who was a mutual friend, and just be like, Hey, Rob, I 325 00:15:27,240 --> 00:15:31,530 saw or Fitzpatrick I saw that you had Alex on your podcast, or 326 00:15:31,530 --> 00:15:33,900 you're on his podcast, I know him, he's been on my show to 327 00:15:34,020 --> 00:15:36,330 just want to connect with you. When you do that, now, you've 328 00:15:36,600 --> 00:15:39,090 automatically looped yourself in with a friendship that they 329 00:15:39,090 --> 00:15:41,850 already have. And that makes it really easy for someone to be 330 00:15:41,850 --> 00:15:43,950 like, oh, yeah, for sure. Have you on the podcast because I 331 00:15:43,950 --> 00:15:46,140 trust Alex. So I'm going to trust you as well, because you 332 00:15:46,140 --> 00:15:48,810 know him as well. So offering that form of credibility that 333 00:15:48,810 --> 00:15:51,450 ties you together with that person's network is something 334 00:15:51,450 --> 00:15:53,580 that's really helpful. And I found that that makes it really 335 00:15:53,580 --> 00:15:55,470 a huge difference, because you almost don't need to sell 336 00:15:55,470 --> 00:15:58,320 yourself anymore. If I find that credibility with somebody that 337 00:15:58,320 --> 00:16:00,180 I'm good, I don't need to do anything else. 338 00:16:00,780 --> 00:16:02,700 Robert Plank: And and it's so easy to do nowadays, right, 339 00:16:02,700 --> 00:16:05,490 especially with LinkedIn, which I know with a little bit of a 340 00:16:05,640 --> 00:16:08,640 shortcut cheat code, but it just like it some of these tactics 341 00:16:08,640 --> 00:16:11,370 we're talking about, there's kind of, if you can find 342 00:16:11,370 --> 00:16:13,830 something where it's, it's somewhat straightforward, but 343 00:16:13,830 --> 00:16:17,340 then it requires like a slight bit of creativity, like 20%, 344 00:16:17,340 --> 00:16:20,700 creativity, 80%, going through the motions, then you can kind 345 00:16:20,700 --> 00:16:23,160 of get the best bang for your buck, right, you can kind of 346 00:16:23,190 --> 00:16:26,250 make the most use of your time, and pump up the numbers of what 347 00:16:26,250 --> 00:16:29,160 they need to be contact as many hosts as, as you should. But 348 00:16:29,160 --> 00:16:32,790 you're also kind of spending the time to make it personal. And so 349 00:16:32,850 --> 00:16:36,480 you check those LinkedIn third connections. And then I've also 350 00:16:36,480 --> 00:16:40,410 noticed that like when I go and when I get a match on pod match, 351 00:16:40,410 --> 00:16:43,440 like a show that I'm contacting someone to, you know, get 352 00:16:43,440 --> 00:16:46,860 matched with, a lot of the times there's not the like a website 353 00:16:46,860 --> 00:16:49,560 for but usually there's, you know, an iTunes into YouTube. 354 00:16:49,650 --> 00:16:52,770 And I usually scroll down. And I almost always see you in it, 355 00:16:52,770 --> 00:16:55,620 because you're the founder of the site. So now that you've 356 00:16:55,620 --> 00:16:58,380 been on my show, now I can say hey, you know, Alex has been on 357 00:16:58,380 --> 00:17:01,140 my show. So now in a pod match at least that's almost like a 358 00:17:01,140 --> 00:17:05,430 default. Cool. You got Alex on that Alex as well. And so and 359 00:17:05,430 --> 00:17:08,550 you're mentioning a little bit about like the, like, you know, 360 00:17:08,550 --> 00:17:11,370 send out this number of messages. I know, it's kind of a 361 00:17:11,370 --> 00:17:15,090 weird loaded question. But is there like a more or less like a 362 00:17:15,090 --> 00:17:18,150 success rate? Because like, and I know, it's like a weird 363 00:17:18,150 --> 00:17:20,880 question. But like, sometimes I'm like thinking like, Okay, do 364 00:17:20,880 --> 00:17:25,620 I need to send out like 20 or 30 or 50 to get booked on on one? 365 00:17:25,620 --> 00:17:28,770 Like, what kind of? Uh, I don't know, I just like, how much 366 00:17:28,770 --> 00:17:32,160 legwork should we be expected to do as far as podcasts outreach? 367 00:17:32,310 --> 00:17:34,260 Unknown: Yeah, it's a good question. You know, I haven't 368 00:17:34,260 --> 00:17:36,960 figured out a direct answer for that yet. Because as I 369 00:17:36,960 --> 00:17:41,070 continuously tweak the way I reach out, I see improvement. So 370 00:17:41,070 --> 00:17:45,510 I don't feel that I've actually kept what I can do yet. And so 371 00:17:45,510 --> 00:17:47,250 like, here's, here's another example, something I recently 372 00:17:47,250 --> 00:17:50,130 started doing. I started mentioning in at the end of my, 373 00:17:50,670 --> 00:17:52,920 that toward the end, I should say, of like, the pitch, I'm 374 00:17:52,920 --> 00:17:56,280 doing air quotes there that I send out, I end was saying that, 375 00:17:56,280 --> 00:17:58,500 hey, I'd love to share the episode when it goes live. And 376 00:17:58,500 --> 00:18:02,070 I'll link to it from my website in a blog post. And that does 377 00:18:02,070 --> 00:18:04,050 something else, we will just like, oh, not only if you want 378 00:18:04,050 --> 00:18:06,270 to be on the like he led with value, he told me he liked the 379 00:18:06,270 --> 00:18:09,180 show, which is a great start, right. And then I had a 380 00:18:09,180 --> 00:18:10,950 meaningful request. He wants me on the show. He wants to talk 381 00:18:10,950 --> 00:18:13,620 about this because he sees a gap in my show. And then he offered 382 00:18:13,620 --> 00:18:16,140 some credibility. He knows Robert so do I. And then the 383 00:18:16,140 --> 00:18:18,990 last thing, like I just mentioned, is to to actually say 384 00:18:19,020 --> 00:18:21,060 I'm going to share the episode now that the host feels like oh, 385 00:18:21,060 --> 00:18:23,430 wow, this person is really going to do well. When I started doing 386 00:18:23,430 --> 00:18:25,860 that, I saw another tick. And one more thing I'll mention, the 387 00:18:25,860 --> 00:18:29,070 last thing that got me the most responses out of anything, is 388 00:18:29,070 --> 00:18:32,700 making it easy to say no. Which sounds weird. Like it's probably 389 00:18:32,700 --> 00:18:34,890 counterintuitive when it comes to like sales, like sales is 390 00:18:34,890 --> 00:18:37,170 like make them say yes. You know, like lead them down a yes 391 00:18:37,170 --> 00:18:39,810 ladder where they just have to have to say yes, I make it 392 00:18:39,810 --> 00:18:42,540 really easy for hosts to tell me no, I just straight up say 393 00:18:42,540 --> 00:18:44,610 usually, and it was something like, Hey, if I'm not the right 394 00:18:44,610 --> 00:18:47,340 fit, I'd certainly don't want to waste your time or your time. 395 00:18:47,340 --> 00:18:49,800 Just let me know. And I appreciate you the way No hard 396 00:18:49,800 --> 00:18:52,050 feelings. Like I'll ended that way. Most people say don't do 397 00:18:52,050 --> 00:18:54,510 that. But I've actually gotten more responses and some people 398 00:18:54,510 --> 00:18:57,750 who say no, but they'll say hey, but go check with this person, 399 00:18:57,750 --> 00:18:59,910 because I think that you might actually better fit over here. 400 00:19:00,270 --> 00:19:02,010 And they're willing to do that because I make it really hard to 401 00:19:02,010 --> 00:19:04,800 say no, most people just ignore it. Like no matter where email 402 00:19:04,800 --> 00:19:07,020 social media pod match, it doesn't make a difference. 403 00:19:07,020 --> 00:19:09,270 People just ignore it because they don't want to feel like 404 00:19:09,270 --> 00:19:11,550 they're letting you down. When you put some effort out there. 405 00:19:11,550 --> 00:19:13,500 You put yourself out there people get like, I don't know, 406 00:19:13,500 --> 00:19:15,450 computation scary for some people. But if you make it 407 00:19:15,450 --> 00:19:18,510 really easy, you might actually get a better response. So I know 408 00:19:18,510 --> 00:19:20,610 that's a little bit like around the like, I went around the 409 00:19:20,610 --> 00:19:22,530 circle there when it comes to answering your question, but for 410 00:19:22,530 --> 00:19:27,270 me, I'm still seeing my success rate improve. And with with or 411 00:19:27,270 --> 00:19:29,460 without pod match. Really, it's just a matter of me doing these 412 00:19:29,460 --> 00:19:31,440 five things that I just mentioned, they've been very 413 00:19:31,440 --> 00:19:34,710 helpful. So I don't have a direct answer for how to really 414 00:19:34,710 --> 00:19:37,320 do well. It's just a matter of continuously figure out how to 415 00:19:37,320 --> 00:19:39,240 improve the way that you're doing your outreach. 416 00:19:39,750 --> 00:19:42,270 Robert Plank: Oh, fair enough. And it's I get the feeling that 417 00:19:42,420 --> 00:19:45,330 like like what I said like sometimes I'll I'll have these 418 00:19:45,330 --> 00:19:47,730 people on the show that it seems like they're just doing it to 419 00:19:47,730 --> 00:19:51,000 like kind of raise their profile and it's just feels like some of 420 00:19:51,000 --> 00:19:53,010 these people are just saying, I'm going to put out what 421 00:19:53,010 --> 00:19:56,820 there's time to put out. And if I know my numbers if I know my 422 00:19:56,820 --> 00:19:59,460 conversion rate, that's great, but I'm just gonna I know that 423 00:19:59,520 --> 00:20:03,600 this thing via priority this hour a week or do whatever 424 00:20:03,630 --> 00:20:06,360 research you need to do and contact these people. And I like 425 00:20:06,360 --> 00:20:08,760 that a lot with your your answer there. Like, it's almost like a 426 00:20:08,790 --> 00:20:11,220 like a disqualifier. And that right there. I mean, you're 427 00:20:11,220 --> 00:20:15,150 reminding me of early on when I did like podcasting, I didn't 428 00:20:15,150 --> 00:20:18,210 know why I was doing it, right. I was like, Okay, well, I know, 429 00:20:18,210 --> 00:20:21,210 I need to, like, connect more, I need to stay relevant. I was 430 00:20:21,210 --> 00:20:23,550 getting kind of tired of going to live events. And I was 431 00:20:23,550 --> 00:20:25,770 getting these guests. But I was like, why am I really doing it 432 00:20:25,770 --> 00:20:28,740 and maybe around episode like, 280 or something, I have this 433 00:20:28,740 --> 00:20:32,280 guest who was talking about the the concept of like referral 434 00:20:32,280 --> 00:20:35,970 sources of like, there are going to be people in your circle who 435 00:20:36,030 --> 00:20:39,600 never will buy from you. But they have friends. And I mean, 436 00:20:39,600 --> 00:20:43,380 the dating analogy fits so well, because it's like having a bunch 437 00:20:43,380 --> 00:20:45,840 of female friends who they're in the friendzone. They're not 438 00:20:45,840 --> 00:20:48,300 going to date you, but maybe they have hot friends. So I just 439 00:20:48,330 --> 00:20:51,660 I feel like, the connections to the dating thing are like, 440 00:20:51,690 --> 00:20:54,270 almost unlimited, or I feel like you need to make like, like a 441 00:20:54,270 --> 00:20:56,790 whole book called like pod love or something like that. And just 442 00:20:56,790 --> 00:20:57,570 like, take 443 00:20:57,899 --> 00:20:59,879 Unknown: this great idea. I'm gonna get you to co author that 444 00:20:59,879 --> 00:21:01,229 with me, then we're gonna get together. 445 00:21:01,619 --> 00:21:03,629 Robert Plank: Let's do it joint venture. And it's like, well, 446 00:21:03,629 --> 00:21:06,119 you could almost just take a dating book, like five love 447 00:21:06,119 --> 00:21:09,509 languages or something and just like copy and paste, dating to 448 00:21:09,539 --> 00:21:14,009 podcast appearance. And I mean, it's so well. And so yeah, we 449 00:21:14,009 --> 00:21:16,799 need to be using pod match. But we also should be keeping an eye 450 00:21:16,799 --> 00:21:19,319 on this really amazing software tool that want to make sure 451 00:21:19,319 --> 00:21:23,429 there's time to talk about called podcast SOP to save us 452 00:21:23,429 --> 00:21:26,129 from the hassle of messing around with spreadsheets. 453 00:21:26,129 --> 00:21:29,699 Trello. Asana, who knows whatever kind of spider web duct 454 00:21:29,699 --> 00:21:33,599 tape system we'll use to run our podcast. So podcasts SOP What 455 00:21:33,599 --> 00:21:34,349 the heck is that? 456 00:21:34,800 --> 00:21:37,710 Unknown: So the SOP stands for Standard Operating Procedures. 457 00:21:37,740 --> 00:21:41,070 And the whole idea is just to make the entire workflow of 458 00:21:41,070 --> 00:21:43,980 every episode release more organized. For anyone listening 459 00:21:43,980 --> 00:21:46,860 to this today, I will tell you, Robert is performing what I call 460 00:21:46,890 --> 00:21:50,340 a labor of love by doing a podcast, it is a lot of work on 461 00:21:50,340 --> 00:21:52,710 that side of the mic when I'm done here. I'm gonna say thanks 462 00:21:52,710 --> 00:21:55,080 for having me, Robert ppreciate. You and then I'm gone. And I'm 463 00:21:55,080 --> 00:21:57,900 going to share it and link to my website. Once a doubt. That's 464 00:21:57,900 --> 00:21:59,760 all the work I have to do on this other mic on his side the 465 00:21:59,760 --> 00:22:03,270 mic there is work that goes into it. And many new podcasters 466 00:22:03,270 --> 00:22:05,520 actually, there's a crazy stat out there, Robert, that I'm not 467 00:22:05,520 --> 00:22:08,550 sure if you're aware of. But 90% of people who started podcasts 468 00:22:08,580 --> 00:22:11,490 stopped before reaching one year. So that's like a 90% 469 00:22:11,490 --> 00:22:14,220 failure rate. Like that's, that's crazy. And when I started 470 00:22:14,220 --> 00:22:17,040 driving into like, why that is I started asking podcasters I 471 00:22:17,040 --> 00:22:19,740 consistently heard, obviously, the monetization thing is like 472 00:22:19,740 --> 00:22:22,050 the big one, right. But after that one, when I started hearing 473 00:22:22,050 --> 00:22:25,170 was it was just so stressful to try to release episodes and get 474 00:22:25,170 --> 00:22:27,990 them out on time. And keeping organized was really tough. And 475 00:22:27,990 --> 00:22:29,850 so I wanted to develop something that would help solve that 476 00:22:29,850 --> 00:22:32,250 problem. Again, going back to my whole thing. I'm passionate 477 00:22:32,250 --> 00:22:35,040 podcasters I look for problems in this industry. And I create 478 00:22:35,040 --> 00:22:38,490 solutions. And the whole idea behind podcast SOP is can we 479 00:22:38,550 --> 00:22:41,220 release a checklist every time they say have a new episode 480 00:22:41,220 --> 00:22:43,620 going out that they create the checklist, but it automatically 481 00:22:43,620 --> 00:22:47,010 populates it tags them tags, our team, allows them to upload 482 00:22:47,010 --> 00:22:48,930 stuff tells them the dates and you get things done so they can 483 00:22:48,930 --> 00:22:51,450 just hit Check, check, check, check, and they can know exactly 484 00:22:51,450 --> 00:22:54,780 where they're at. And can that alleviate stress. And it's a new 485 00:22:54,780 --> 00:22:56,790 product, but we're already finding that's exactly what it's 486 00:22:56,790 --> 00:22:59,310 doing is helping podcasters feel more at ease while they're 487 00:22:59,310 --> 00:23:02,790 podcasting and like they have a better handle on it. And you 488 00:23:02,790 --> 00:23:05,400 could use Asana, you could use Trello those are fantastic 489 00:23:05,400 --> 00:23:09,360 programs. I use Trello for actually software creation, but 490 00:23:09,360 --> 00:23:12,780 they do so much. So like Robert, if if I'm a brand new podcast 491 00:23:12,780 --> 00:23:15,810 and you're like, hey, use Asana, and I'm already stressed now I'm 492 00:23:15,810 --> 00:23:18,360 more stressed because I'm like it does 2000 things like what am 493 00:23:18,360 --> 00:23:21,720 I supposed to do here? So the idea of podcasts SOP is what's 494 00:23:21,720 --> 00:23:24,270 just make it do one thing, which is help podcasters release 495 00:23:24,270 --> 00:23:25,230 episodes on time. 496 00:23:25,890 --> 00:23:28,290 Robert Plank: Oh, fantastic. And yeah, when you were explaining 497 00:23:28,290 --> 00:23:30,840 like all the the checklist and all the things that go goes into 498 00:23:30,840 --> 00:23:33,870 it, it's like, it feels like like when's the right time to do 499 00:23:33,870 --> 00:23:37,470 the laundry? Right? Like you if you have like one one dirty 500 00:23:37,470 --> 00:23:40,020 shirt? What am I gonna do launch alone laundry for one dirty 501 00:23:40,020 --> 00:23:43,380 shirt? Am I gonna record one podcast episode and just like, 502 00:23:43,440 --> 00:23:46,530 stop everything I'm doing and do all all the motions, all the 503 00:23:46,530 --> 00:23:49,590 processing of uploading the podcast notes follow with the 504 00:23:49,590 --> 00:23:52,170 guests. I'm not gonna do that for one episode. Well, no, I'm 505 00:23:52,170 --> 00:23:55,410 probably gonna wait until I have a big old pile of laundry. But 506 00:23:55,410 --> 00:23:58,680 then now it's too late. Because now it's been like weeks since I 507 00:23:58,680 --> 00:24:02,040 recorded the podcast. And you're so right that like, there's so 508 00:24:02,040 --> 00:24:06,000 many juggling of the balls in the air. And so it would really 509 00:24:06,000 --> 00:24:09,900 help to have this checklist and have the due dates and have the 510 00:24:09,900 --> 00:24:13,200 team assigned. And so So yeah, it's and like you said, instead 511 00:24:13,200 --> 00:24:17,040 of using Trello, or Asana, it's it's simple, right? Instead of 512 00:24:17,040 --> 00:24:19,800 having all these possibilities of things you could do and have 513 00:24:19,800 --> 00:24:22,680 to figure it out and figure out your own system. It's already in 514 00:24:22,680 --> 00:24:26,040 there. It's already, it's already all done. And so I know 515 00:24:26,040 --> 00:24:28,320 we mentioned a little bit about like features and things like 516 00:24:28,320 --> 00:24:31,680 that. But is there something like unique are really powerful 517 00:24:31,740 --> 00:24:35,040 that it would be like a good reason to use this instead of 518 00:24:35,040 --> 00:24:36,390 one of these other solutions? 519 00:24:36,599 --> 00:24:40,349 Unknown: Yeah, one of which is a tool that are a feature that 520 00:24:40,349 --> 00:24:42,539 everybody says that all these others should have. And I don't 521 00:24:42,539 --> 00:24:44,909 maybe some of them do, but I haven't ever used it. And it's 522 00:24:44,909 --> 00:24:47,639 when you update a template that you create for something, but it 523 00:24:47,639 --> 00:24:50,189 doesn't just update that template updates that template 524 00:24:50,189 --> 00:24:53,969 plus all episodes that currently have that same template being 525 00:24:53,969 --> 00:24:57,089 used to change things. I know it sounds kind of intense, but at 526 00:24:57,089 --> 00:25:00,569 the end of day if step 35 You decide to change it Most 527 00:25:00,569 --> 00:25:03,179 software systems, they'll just change that template in all 528 00:25:03,179 --> 00:25:06,209 future episodes not any, that are still pending. But our 529 00:25:06,209 --> 00:25:08,519 system allows you to decide do you actually want to change 530 00:25:08,519 --> 00:25:10,829 those that are currently pending. And that was actually 531 00:25:10,829 --> 00:25:12,839 the biggest complaint I heard, like, I started looking what 532 00:25:12,839 --> 00:25:15,149 people were complain about with Trello, and asana and things 533 00:25:15,149 --> 00:25:17,519 like that, and they would not let you do that. So we created 534 00:25:17,519 --> 00:25:19,259 something that would allow you to change things in real time. 535 00:25:19,259 --> 00:25:21,479 So if you find a better way to let's match, you have 10 536 00:25:21,479 --> 00:25:23,939 episodes pending, like in the next 10 episodes, 10 weeks, or 537 00:25:23,939 --> 00:25:26,489 whatever it is ready to go. And you realize, you know what, I 538 00:25:26,489 --> 00:25:29,219 hate step 12. It's just annoying. I shouldn't have 539 00:25:29,219 --> 00:25:31,589 written it that way. Let me change it. Now, it's, most 540 00:25:31,589 --> 00:25:33,389 systems are gonna say, Okay, it's changed for all future 541 00:25:33,389 --> 00:25:35,519 episodes, but this is gonna let you change that. And all 542 00:25:35,519 --> 00:25:38,009 existing ones where it's not checked off. That's a really big 543 00:25:38,009 --> 00:25:40,439 tool. The other thing we do is we allow you to upload media 544 00:25:40,439 --> 00:25:43,199 files, so images, videos, whatever it might be, but we 545 00:25:43,199 --> 00:25:46,409 don't do any compression on it. So something people don't know 546 00:25:46,409 --> 00:25:49,979 is when you send like a picture over email, it compresses. And 547 00:25:49,979 --> 00:25:51,659 then when you upload your website, like WordPress, it 548 00:25:51,659 --> 00:25:54,389 compresses again, which just means it gets more pixelated and 549 00:25:54,419 --> 00:25:57,569 less high quality, we do zero compression. So if you're trying 550 00:25:57,569 --> 00:26:00,719 to share stuff with your team, podcasts, ESAPI actually does it 551 00:26:00,719 --> 00:26:04,169 better than most other resources that you can use, because we 552 00:26:04,169 --> 00:26:06,269 allow you to update it completely raw, exactly how it 553 00:26:06,269 --> 00:26:07,739 is you get the highest quality content. 554 00:26:08,400 --> 00:26:10,920 Robert Plank: Super cool. And again, that's just one of those 555 00:26:10,920 --> 00:26:14,640 features where in a general solution, like an email, or 556 00:26:14,700 --> 00:26:17,280 Trello, or something, they don't know what you're using it for. 557 00:26:17,310 --> 00:26:19,410 They're trying to be helpful. They're trying to make it more 558 00:26:19,410 --> 00:26:21,510 convenient for you by compressing it. But as 559 00:26:21,510 --> 00:26:24,270 podcasters say, Well, we're uploading here, then we're going 560 00:26:24,270 --> 00:26:26,820 to uploading it, they're like we don't want to be compressing it 561 00:26:26,820 --> 00:26:29,790 again. So it's it's like not the fault of those other systems. 562 00:26:29,790 --> 00:26:32,820 It's like they're not made specifically for podcasting. And 563 00:26:32,820 --> 00:26:36,420 now here's the right tool for the right job. So you have pod 564 00:26:36,420 --> 00:26:40,560 match, you have podcasts. Sop? I'm so surprised that I hadn't 565 00:26:40,590 --> 00:26:43,920 heard of you until maybe a few weeks ago. But but here we are, 566 00:26:44,010 --> 00:26:47,670 and what is on the horizon? What do you have planned? What has 567 00:26:47,670 --> 00:26:49,440 you excited moving forward in the future? 568 00:26:49,740 --> 00:26:51,840 Unknown: Yeah, so two things. And this is the, Robert, I'm 569 00:26:51,840 --> 00:26:53,490 glad you asked that question. This is the first time I've ever 570 00:26:53,490 --> 00:26:55,560 gotten to talk about you these things. But I really want to 571 00:26:55,560 --> 00:26:59,100 help with getting podcasters more reviews for their their 572 00:26:59,100 --> 00:27:01,800 podcast, which is through Apple, it's like the coveted thing, 573 00:27:01,800 --> 00:27:03,870 right. And it does help boost the algorithm, it gets you more 574 00:27:03,870 --> 00:27:06,600 people like visibility when people find your show, I really 575 00:27:06,600 --> 00:27:08,340 want to help with that. But I also want to help a little bit 576 00:27:08,340 --> 00:27:11,430 with podcast monetization. Because I just realized, like, 577 00:27:11,670 --> 00:27:13,650 sure enough, we're not trying to make a lot of money be nice to 578 00:27:13,650 --> 00:27:16,980 at least offset your cost. And I'm working on ways to do this 579 00:27:17,010 --> 00:27:19,740 with POD match. And with podcast recipe to try to build something 580 00:27:19,740 --> 00:27:22,470 into these systems. We're not exactly sure like what we're 581 00:27:22,470 --> 00:27:24,150 going to call it or anything like that yet, but we're working 582 00:27:24,150 --> 00:27:26,730 on a couple of really exciting initiatives. So just be looking 583 00:27:26,730 --> 00:27:28,770 out for that what we're gonna be helping with next is getting 584 00:27:28,800 --> 00:27:31,200 podcasters more views and helping them monetize in some 585 00:27:31,200 --> 00:27:32,010 simple ways. 586 00:27:32,609 --> 00:27:34,319 Robert Plank: And I mean, this is a great lesson in 587 00:27:34,319 --> 00:27:36,869 entrepreneurship in general, like he said at the beginning 588 00:27:36,959 --> 00:27:40,229 there, if you can find the overlap of of your passion plus, 589 00:27:40,259 --> 00:27:42,809 people are asking for, then you've kind of found the sweet 590 00:27:42,809 --> 00:27:45,059 spot. It's like the the E key guy, right? There's like, 591 00:27:45,059 --> 00:27:48,359 there's like the four quadrants of like, what you're good at 592 00:27:48,419 --> 00:27:51,089 what makes money what you enjoy, and what people are asking 593 00:27:51,089 --> 00:27:54,149 about. It seems like if we can find something Plus, there's 594 00:27:54,149 --> 00:27:58,379 just an plus it's an unmet need. I mean, run don't walk to 595 00:27:58,379 --> 00:28:02,579 filling that solution. So we have podcasts SOP. Yeah, pod 596 00:28:02,579 --> 00:28:05,099 match. Can you tell us about the other things you have going on? 597 00:28:05,099 --> 00:28:07,289 Like like your show and your other websites? 598 00:28:07,349 --> 00:28:09,299 Unknown: Yeah, sure. I appreciate that opportunity. So 599 00:28:09,329 --> 00:28:11,549 my show is called creating a brand. And I've been doing that 600 00:28:11,549 --> 00:28:15,149 for years longer than I had any of these businesses, but it's a 601 00:28:15,389 --> 00:28:18,179 podcast specifically for early stage entrepreneurs that are 602 00:28:18,179 --> 00:28:20,879 trying to make that first stage in their side hustle or move 603 00:28:20,909 --> 00:28:23,609 considering leaving their full time job and to go into a 604 00:28:23,609 --> 00:28:26,189 startup type of thing. It's designed to bring on people that 605 00:28:26,189 --> 00:28:28,319 can actually help them make that first or next step when it's 606 00:28:28,319 --> 00:28:30,749 meaningful, something that's right, and help them grow. And 607 00:28:30,749 --> 00:28:33,029 that's that's really what I do man between I like I said, full 608 00:28:33,029 --> 00:28:35,579 time podcasting. So I've got my show. And I've got these two 609 00:28:35,579 --> 00:28:37,799 projects. And we're working to merge them all together. So I'm 610 00:28:37,799 --> 00:28:40,019 hoping next year to have some exciting news to basically be 611 00:28:40,019 --> 00:28:42,869 like, Hey, here's our new hub. But we'll see how that goes. But 612 00:28:42,869 --> 00:28:44,729 that's everything that I'm up to these days. If anyone wants to 613 00:28:44,729 --> 00:28:47,969 find anything about me, you can just go to creating a brand.com 614 00:28:47,969 --> 00:28:50,039 that's where that's my hub, that's where I do everything. 615 00:28:50,430 --> 00:28:52,350 Robert Plank: And once you coalesce those things, then you 616 00:28:52,350 --> 00:28:55,380 will actually be fulfilling your promise of creating a brand, 617 00:28:55,380 --> 00:28:58,020 right instead of having to write Yes, your brand will all be 618 00:28:58,020 --> 00:28:58,410 unified. 619 00:28:58,770 --> 00:29:00,990 Unknown: Exactly. I'm working on it. I'm a work in progress, 620 00:29:00,990 --> 00:29:01,440 Robert, 621 00:29:01,770 --> 00:29:03,990 Robert Plank: and we all are and I mean, that's the whole name of 622 00:29:03,990 --> 00:29:06,270 the game, right. And especially with podcasting, you take 623 00:29:06,270 --> 00:29:10,110 imperfect action. And, and I hear this from guests all the 624 00:29:10,110 --> 00:29:13,590 time, like they they go on other shows, and they're not really 625 00:29:13,590 --> 00:29:16,980 sure if they're in the right place to be because they've only 626 00:29:16,980 --> 00:29:19,890 been on a handful of shows and it gets to the point where you 627 00:29:19,890 --> 00:29:22,470 have to maybe talk about yourself more than more than you 628 00:29:22,470 --> 00:29:25,320 are and fake it till you make it they sometimes say but then you 629 00:29:25,320 --> 00:29:28,440 get to the point where you don't need to do it anymore. And I 630 00:29:28,440 --> 00:29:31,140 mean, I see this again and again with some of these podcasters 631 00:29:31,140 --> 00:29:33,930 where I have these like multi years long relationship with 632 00:29:33,930 --> 00:29:36,990 where we're at when I first meet them. They've only like done a 633 00:29:36,990 --> 00:29:39,600 few things but they're still on podcast, they still know that 634 00:29:39,660 --> 00:29:42,030 they need to get the word out and it's just like sometimes 635 00:29:42,030 --> 00:29:45,180 it's a numbers game and a matter of being on enough shows get 636 00:29:45,180 --> 00:29:48,240 enough clicks get enough opt ins, meet enough people get 637 00:29:48,240 --> 00:29:51,450 enough clients and then it all adds up but there's like kind of 638 00:29:51,960 --> 00:29:55,890 the the faith or the in inner motivation of like moving 639 00:29:55,890 --> 00:29:59,430 forward and knowing I need to be on podcasts. I need to make it a 640 00:29:59,430 --> 00:30:02,220 priority. I haven't made a priority yet. I need to do 641 00:30:02,250 --> 00:30:05,040 moving forward. And so kind of along those lines as we wrap up 642 00:30:05,040 --> 00:30:08,100 a conversation here, Alex, what do you have as far as the 643 00:30:08,100 --> 00:30:11,250 motivation for people if they're if they're gun shy if they're 644 00:30:11,250 --> 00:30:13,950 nervous about being on podcasting, if they're moving 645 00:30:13,950 --> 00:30:16,950 slow as mn they need to get on pod mass, you need to make 646 00:30:16,950 --> 00:30:20,130 Podcasting A priority this year. And next year, what would you 647 00:30:20,130 --> 00:30:23,160 say to encourage and motivate people to be on more podcasts? 648 00:30:23,160 --> 00:30:24,960 Or have more podcast guests? 649 00:30:25,319 --> 00:30:26,939 Unknown: Yeah, man, you know, I don't mean to take this too 650 00:30:26,939 --> 00:30:30,389 deep. But I might, I might go there for a minute here. Um, I 651 00:30:30,389 --> 00:30:32,759 think first and foremost, we need to think about why we're 652 00:30:32,759 --> 00:30:35,009 doing something that's so important for all of us who have 653 00:30:35,009 --> 00:30:37,109 decided, like, what is the reason I'm releasing more 654 00:30:37,109 --> 00:30:39,929 podcast episodes, and what's the reason I want to be a guest. And 655 00:30:39,929 --> 00:30:42,809 if our motives are wrong, it might be for money. And that can 656 00:30:42,809 --> 00:30:45,179 be a good side reason. But the main reason has to be that you 657 00:30:45,179 --> 00:30:47,879 want to add value to somebody's life, you want to help you have 658 00:30:47,879 --> 00:30:50,789 a solution to a problem that you know someone has, and if that 659 00:30:50,789 --> 00:30:52,799 really is your motive, and that's the proper motive, and 660 00:30:52,799 --> 00:30:55,109 you're feeling like Oh, I'm a little bit nervous. You owe it 661 00:30:55,109 --> 00:30:57,239 to yourself into somebody else, if you can help somebody, you 662 00:30:57,239 --> 00:31:00,059 should help them. You know, here's a great example. And 663 00:31:00,059 --> 00:31:02,309 actually, this is from Seth Godin. He has a book called the 664 00:31:02,309 --> 00:31:06,089 practice, and the guy has blogged every day for like 17 665 00:31:06,119 --> 00:31:08,939 years or something like that. And he says, he's still not good 666 00:31:08,939 --> 00:31:11,969 at it. He's just practicing every day. He's like, I release 667 00:31:11,969 --> 00:31:14,249 it. It serves people by me releasing it, but he gave this 668 00:31:14,249 --> 00:31:16,019 great analogy. When I had the opportunity to meet him. He 669 00:31:16,019 --> 00:31:19,109 said, you know, Alex, if you were a lifeguard, and you saw 670 00:31:19,109 --> 00:31:20,939 somebody you're in, you're new, like, you're brand new on the 671 00:31:20,939 --> 00:31:23,909 job, and you saw somebody out in the water drowning? Would you go 672 00:31:23,909 --> 00:31:26,909 try to find a better lifeguard for that person to help them? Or 673 00:31:26,909 --> 00:31:29,099 would you get out in the water and do your best to try to save 674 00:31:29,099 --> 00:31:31,619 their life. And I was like, of course, I tried jumping the 675 00:31:31,619 --> 00:31:33,359 water, save the life, he goes, it's no different with the 676 00:31:33,359 --> 00:31:35,579 content that you're creating. He's like, You owe it to 677 00:31:35,579 --> 00:31:37,739 yourself in those people to put it out there to see whose lives 678 00:31:37,739 --> 00:31:41,129 it changes. Just think of it as a practice, not necessarily that 679 00:31:41,129 --> 00:31:42,749 you're showing it for the big leagues yet, you're just getting 680 00:31:42,749 --> 00:31:44,999 out there getting your reps in. But by doing that, it's actually 681 00:31:44,999 --> 00:31:47,039 able to serve people. So that's kind of the way I'd leave this 682 00:31:47,039 --> 00:31:49,679 conversation. I've always found that really motivating. I hope 683 00:31:49,679 --> 00:31:51,149 it inspires somebody else as well. 684 00:31:51,660 --> 00:31:54,030 Robert Plank: I like that a lot. Very original, why mess with 685 00:31:54,030 --> 00:32:00,870 perfection, creating a brand.com pod match.com podcast sop.com go 686 00:32:00,870 --> 00:32:04,380 to those places and listen to this episode 30 or 40 times 687 00:32:04,380 --> 00:32:07,800 until it really gets into your head. You need to do this and if 688 00:32:07,800 --> 00:32:10,680 you don't do it, then someone is going to drown and you as the 689 00:32:10,680 --> 00:32:13,950 virtual lifeguard need to jump in and do what you need to do 690 00:32:13,950 --> 00:32:17,760 and solve those problems. Pod match calm. Alex super great 691 00:32:17,760 --> 00:32:18,390 talking to you. 692 00:32:18,690 --> 00:32:20,040 Unknown: Robert, thank you so much for having me man was 693 00:32:20,040 --> 00:32:20,820 honored to be here. 694 00:32:26,130 --> 00:32:28,170 Robert Plank: Thank you for tuning in to the marketer of the 695 00:32:28,170 --> 00:32:33,150 day podcast. marketer of the day is managed by dF via podcast 696 00:32:33,240 --> 00:32:39,570 claim your 12 podcast boosters at DF y podcast.com/free.