1 00:00:00,000 --> 00:00:05,430 Unknown: marketer of the Day episode 843 Secret SEO growth 2 00:00:05,430 --> 00:00:09,420 hacks, rank on the first page of Google and get traffic easily 3 00:00:09,570 --> 00:00:10,620 with Brandon Gale. 4 00:00:15,179 --> 00:00:17,279 Robert Plank: Welcome back to the podcast. We're here with 5 00:00:17,279 --> 00:00:22,379 Brandon Gale, and Brandon is from rank IQ. He gets over 5 6 00:00:22,379 --> 00:00:26,429 million monthly visitors from over 100,000 The first page 7 00:00:26,459 --> 00:00:30,779 Google rankings and Brandon has taught his SEO growth hacks to 8 00:00:30,779 --> 00:00:34,919 over 20,000 bloggers through his podcast called the blogging, 9 00:00:34,919 --> 00:00:39,419 millionaire. And rank IQ itself is an AI powered SEO toolset, 10 00:00:39,509 --> 00:00:43,079 tailored for toolset for bloggers and small businesses 11 00:00:43,079 --> 00:00:46,859 that have a blog. They have a keyword tool that does keyword 12 00:00:46,859 --> 00:00:51,119 research for you, and identifies the low competition, high 13 00:00:51,119 --> 00:00:55,079 traffic keywords in over 300 industry niches exciting stuff 14 00:00:55,079 --> 00:00:58,589 we all need to be focusing on our content on SEO can be 15 00:00:58,589 --> 00:01:01,769 boring, but if we can make more money from it grow our business. 16 00:01:01,799 --> 00:01:05,099 It's exciting. So Brandon, glad to be talking to you. Nice to be 17 00:01:05,099 --> 00:01:08,669 here. It is nice to have you here. And with this whole like 18 00:01:08,669 --> 00:01:10,799 search engine optimization thing. I don't know about you, 19 00:01:10,799 --> 00:01:14,099 but I go back and forth between I get overwhelmed with all the 20 00:01:14,189 --> 00:01:17,129 things I need to know or all the things I'm not doing or saying 21 00:01:17,129 --> 00:01:20,129 like ooh, should I be doing this guest blogging or this link 22 00:01:20,129 --> 00:01:23,729 building or running through this tool or keyword research. But 23 00:01:23,729 --> 00:01:26,729 then sometimes when I talk to someone like you and I hear 24 00:01:26,849 --> 00:01:30,689 about stories and about like problems and solutions, I get 25 00:01:30,689 --> 00:01:33,179 excited all over again. So do you ever have those days, when 26 00:01:33,179 --> 00:01:36,329 you're just like, ah, SEO, I don't, I need to like get my 27 00:01:36,329 --> 00:01:38,759 brain excited to go and solve these problems. 28 00:01:39,990 --> 00:01:42,540 Unknown: I can see where you're coming from. And a lot of 29 00:01:42,660 --> 00:01:45,510 bloggers and small businesses do get overwhelmed with all the 30 00:01:45,510 --> 00:01:49,110 different tactics they're always bombarded with. It's just like 31 00:01:49,110 --> 00:01:53,040 anyone, the SEO blogs are trying to pump out as many blog posts 32 00:01:53,040 --> 00:01:56,400 as they can. And the simple fact is, you don't need to know 100 33 00:01:56,400 --> 00:01:58,860 Different things you really just know need to know a handful of 34 00:01:58,860 --> 00:02:01,650 things that work well, that you can execute upon. 35 00:02:02,580 --> 00:02:04,770 Robert Plank: It's like the there's like some Bruce Lee 36 00:02:04,770 --> 00:02:07,590 quote, right of like, like he just needed to be really, really 37 00:02:07,590 --> 00:02:10,470 good and be the best at this one move. You don't need to know all 38 00:02:10,470 --> 00:02:13,170 these 10,000 different moves, just do this one thing really 39 00:02:13,170 --> 00:02:17,280 well. So to give us a lay of the land to understand who you are 40 00:02:17,280 --> 00:02:20,040 and where you're coming from, what is your best move? What 41 00:02:20,040 --> 00:02:22,800 should we be doing as far as getting these Google rankings 42 00:02:22,800 --> 00:02:23,850 and all that fun stuff. 43 00:02:25,560 --> 00:02:28,860 Unknown: At all starts and ends with keyword research. If you 44 00:02:28,860 --> 00:02:31,740 end up choosing the wrong keyword, you're going to write 45 00:02:31,740 --> 00:02:35,070 it you can write incredible post, and you'll never rank for 46 00:02:35,070 --> 00:02:39,540 it. So what I did back in 2013, before I made my first blog 47 00:02:39,540 --> 00:02:43,770 post, I spent six months researching some of the top 48 00:02:44,160 --> 00:02:47,970 visited websites specifically back then they had an Alexa 49 00:02:47,970 --> 00:02:51,600 ranking tool. So I looked at the top 20,000 Alexa rankings. And I 50 00:02:51,600 --> 00:02:54,840 got rid of all the big brand names and the big personal 51 00:02:54,840 --> 00:02:58,200 brands. So I just looked at blogs that were basically made 52 00:02:58,200 --> 00:03:02,910 by just simple people. And what I found there was a trend of 53 00:03:03,240 --> 00:03:08,970 these sloppy blogs that had poor design and poor content, but 54 00:03:08,970 --> 00:03:11,790 they were getting a tremendous amount of traffic. And the one 55 00:03:11,790 --> 00:03:15,930 commonality was they were consistently writing blog posts 56 00:03:15,930 --> 00:03:20,550 on low competition keywords so they could get away with with 57 00:03:20,970 --> 00:03:24,690 small content that wasn't that great because there just wasn't 58 00:03:24,690 --> 00:03:27,750 anybody competing for that. That was the foundation that I set 59 00:03:27,750 --> 00:03:33,150 forward. And the first year I spent 50% of my time on blog 60 00:03:33,150 --> 00:03:36,570 posts with low competition and 50% on different other types of 61 00:03:36,570 --> 00:03:41,340 blog posts. But after that your past, I saw the analytics that 62 00:03:41,670 --> 00:03:45,360 98% of my traffic was coming from those 50% of posts that I 63 00:03:45,360 --> 00:03:48,960 did look around low competition keywords. And from that point 64 00:03:48,960 --> 00:03:53,910 on, I just focused 95% of all my posts were on low competition 65 00:03:53,910 --> 00:03:56,850 keywords that allowed me to quickly break a million monthly 66 00:03:56,850 --> 00:04:00,180 visitors and then move on to beyond 5 million where I'm at 67 00:04:00,180 --> 00:04:00,600 right now. 68 00:04:01,800 --> 00:04:03,390 Robert Plank: Well, congratulations on your on your 69 00:04:03,390 --> 00:04:05,700 success there. And I mean, what you're saying makes perfect 70 00:04:05,700 --> 00:04:09,360 sense that the whole point of search engines and Google and 71 00:04:09,360 --> 00:04:12,810 all of them is to help people find what they're looking for. 72 00:04:12,810 --> 00:04:16,230 And if there's these kind of high demand, low competition 73 00:04:16,260 --> 00:04:19,560 phrases, keywords, things that people are looking for, and 74 00:04:19,560 --> 00:04:22,500 maybe they're not exactly getting the results that they 75 00:04:22,500 --> 00:04:26,130 want or maybe those blog posts already exist or on ugly 76 00:04:26,130 --> 00:04:29,190 websites or maybe they're like five years at a date that leaves 77 00:04:29,190 --> 00:04:32,970 things wide open for for the rest of us to create some of 78 00:04:32,970 --> 00:04:38,220 this helpful content. And and so as far as like we use these 79 00:04:38,220 --> 00:04:42,600 tools, we figure out what is low competition what needs blogging 80 00:04:42,600 --> 00:04:45,870 about then there's the question of well, what's what's the next 81 00:04:45,870 --> 00:04:49,290 step from there? Is there like a lot of like researching and 82 00:04:49,290 --> 00:04:53,640 figuring out possible, like, you know, titles and topics or 83 00:04:53,700 --> 00:04:57,420 looking up data or like once you figure out these keywords, then 84 00:04:57,420 --> 00:05:00,540 what's the next step in the strategy and you're Mind, 85 00:05:01,500 --> 00:05:03,690 Unknown: you got to start with the right tools. And one of the 86 00:05:03,690 --> 00:05:07,470 problems that a lot of bloggers and small businesses face is 87 00:05:07,470 --> 00:05:10,590 that the majority of the keyword research tools out there, like 88 00:05:10,620 --> 00:05:15,540 Ahrefs and SEMrush brush are just focused on SEO experts and 89 00:05:15,810 --> 00:05:19,050 chief marketing officers. And it's not made for the common 90 00:05:19,050 --> 00:05:22,890 person. And what happens is they buy the tool, but they don't 91 00:05:22,890 --> 00:05:26,730 understand how to use it and how to go deeper. So for example, 92 00:05:27,060 --> 00:05:30,900 most of them will, will search for the monthly volume and just 93 00:05:30,900 --> 00:05:34,170 look at that. And they'll choose keywords based upon what it says 94 00:05:34,410 --> 00:05:37,590 the search volume is for a month. And that's a metric 95 00:05:37,590 --> 00:05:41,310 that's really only supposed to be used for Google ads, because 96 00:05:41,310 --> 00:05:45,600 it's just for one single keyword phrase. And you want to look at 97 00:05:45,600 --> 00:05:48,660 how many keyword phrases that you could rank for the different 98 00:05:48,660 --> 00:05:52,890 variations. LSI is a typical blog post is going to rank 99 00:05:52,890 --> 00:05:57,420 between 100 to 1000 different variations of the same word. And 100 00:05:57,420 --> 00:06:01,380 that's how you determine what the traffic is. But it's just 101 00:06:01,440 --> 00:06:04,770 there's just no way for that average business person or 102 00:06:04,770 --> 00:06:09,360 Blogger, to go on to H refs and SEM rush and and figure it out, 103 00:06:09,600 --> 00:06:14,040 I spent a couple of years having a blogging course. And having a 104 00:06:14,040 --> 00:06:17,430 huge module on explaining how to do keyword research, 105 00:06:17,460 --> 00:06:21,720 specifically how I did it, the Teach bloggers, but half of them 106 00:06:21,720 --> 00:06:24,720 were just overwhelmed with the information that I was giving 107 00:06:24,720 --> 00:06:29,040 them. That's what led me to create rank IQ to where our 108 00:06:29,040 --> 00:06:31,650 keyword research, we do the keyword research for the 109 00:06:31,650 --> 00:06:35,730 bloggers in 300, plus blogging niches so that all they need to 110 00:06:35,730 --> 00:06:39,480 do is click in whatever business niche or blogging, it's there 111 00:06:39,480 --> 00:06:45,090 on, then they get access to the 1000 to 5000 keywords that we've 112 00:06:45,090 --> 00:06:49,350 found, that are low competition and have high traffic. That way 113 00:06:49,350 --> 00:06:52,440 they can pick from those words, whatever they want to write on, 114 00:06:52,920 --> 00:06:56,430 and know confidently that they can write on this topic. And if 115 00:06:56,430 --> 00:06:59,160 they do a great job with the content, that they're going to 116 00:06:59,160 --> 00:07:01,320 rank on Google and actually get traffic from it. 117 00:07:02,370 --> 00:07:04,650 Robert Plank: And you know, what you see makes perfect sense that 118 00:07:04,680 --> 00:07:08,160 it's, it's tempting to use these tools that are meant for Pay Per 119 00:07:08,160 --> 00:07:11,970 Click because you think well, if I if my if all I care about is 120 00:07:11,970 --> 00:07:14,430 what people are searching for, of course, that's that's what I 121 00:07:14,430 --> 00:07:17,970 think I should use. But then if when we explain it, you're like, 122 00:07:17,970 --> 00:07:21,480 Well, you run an ad, and ad only has this little bit of content, 123 00:07:21,720 --> 00:07:25,470 you have full control over this keyword gets this result. But in 124 00:07:25,470 --> 00:07:28,920 a blog post, you have all these pages, who knows if someone 125 00:07:28,920 --> 00:07:31,950 types in a phrase, and it's some phrase in the article, if it's 126 00:07:31,950 --> 00:07:35,100 in a subheading, if it's in the title, so it makes perfect sense 127 00:07:35,100 --> 00:07:38,850 that an ad is just for this phrase, but a blog post you 128 00:07:38,850 --> 00:07:41,280 could rank for, you know, once you said one single blog post 129 00:07:41,280 --> 00:07:44,850 could raid rank for 1000s of different phrases. So it makes 130 00:07:44,850 --> 00:07:47,910 sense when you explain it that way that these tools that people 131 00:07:47,910 --> 00:07:50,940 have been using that are meant for pay per click is the wrong 132 00:07:50,940 --> 00:07:54,690 tool for the job for organic search engine ranking. And then 133 00:07:54,690 --> 00:07:59,640 we need to use rank IQ to to narrow down what our niche and 134 00:07:59,640 --> 00:08:03,210 industry is. And then figure out the these these kind of sub 135 00:08:03,210 --> 00:08:06,450 keywords and figure out what what we need to create content 136 00:08:06,450 --> 00:08:09,930 on. And so we use this tool. And so you see it splits that it 137 00:08:09,930 --> 00:08:12,780 spits out like 1000s of keywords, is that what you said? 138 00:08:13,590 --> 00:08:17,820 Unknown: So myself and a team, we break down every single major 139 00:08:17,820 --> 00:08:21,330 blogging niche, or if if someone signs up and their niches 140 00:08:21,330 --> 00:08:24,360 uncovered, and then we spend several weeks identifying the 141 00:08:24,360 --> 00:08:28,500 keywords. And then we run all the algorithms to identify all 142 00:08:28,500 --> 00:08:34,050 the words from those keywords that have a typical blog can 143 00:08:34,050 --> 00:08:37,320 rank for so that they're all low competition, because you can do 144 00:08:37,320 --> 00:08:40,320 keyword research and find some great keywords that you want to 145 00:08:40,320 --> 00:08:45,210 write on. But if they're not low competition, it doesn't matter, 146 00:08:45,210 --> 00:08:48,300 you're not going to rank for them. So what we do is we 147 00:08:48,300 --> 00:08:52,140 identify the words, so basically 100 hours that someone would 148 00:08:52,140 --> 00:08:55,050 have to spend on keyword research, and then make sure 149 00:08:55,050 --> 00:08:59,430 they don't have user error. We do that for them. So that all 150 00:08:59,430 --> 00:09:03,240 they have to do is if they're a food blogger that wants to write 151 00:09:03,240 --> 00:09:08,460 on chicken recipes, they go into the food blog, chicken recipe 152 00:09:08,460 --> 00:09:12,270 section, and it shows them all the chicken recipes that are low 153 00:09:12,270 --> 00:09:15,930 competition, that pretty much any blogger or business and rank 154 00:09:15,930 --> 00:09:17,280 on the first page of Google for. 155 00:09:18,180 --> 00:09:20,670 Robert Plank: Okay, um, thank you for clarifying it's and so 156 00:09:20,670 --> 00:09:23,880 if I'm getting you, right, so someone joins rank IQ and 157 00:09:23,880 --> 00:09:27,120 there's already these 300 topics that you and your team have 158 00:09:27,120 --> 00:09:31,380 already researched for us, like food blogging, and if they're in 159 00:09:31,380 --> 00:09:34,020 some kind of other weird niche that is not in there, then your 160 00:09:34,020 --> 00:09:39,030 team will make it number three 101. Correct. Correct. Well, 161 00:09:39,030 --> 00:09:41,910 cool. And then so so say someone a food blogger goes in there, 162 00:09:41,910 --> 00:09:45,840 they say, Alright, these are the chicken recipes that I need to 163 00:09:45,870 --> 00:09:48,480 write content for. How does a person then use that 164 00:09:48,480 --> 00:09:51,450 information? Is it a matter of saying like, well, I'll use 165 00:09:51,450 --> 00:09:54,870 these 10 In an article or think of an article for each one or is 166 00:09:54,870 --> 00:09:58,560 it like a case by case basis like how do we go from this pile 167 00:09:58,590 --> 00:10:02,460 of keywords in to then begin figuring out this content 168 00:10:02,460 --> 00:10:03,090 strategy. 169 00:10:04,050 --> 00:10:07,290 Unknown: So every keyword that's in our, our library for specific 170 00:10:07,290 --> 00:10:11,040 niche is meant to be a standalone blog post. So 171 00:10:11,070 --> 00:10:15,690 whatever keyword that you have, let's say it's on Carrot, carrot 172 00:10:15,690 --> 00:10:20,850 cake recipe. That's the next to that you'll see the competition 173 00:10:20,850 --> 00:10:24,870 score, which is from zero to 30. For bloggers that understand 174 00:10:24,870 --> 00:10:28,230 what domain authority is, it's it's tied to whatever your 175 00:10:28,230 --> 00:10:32,250 domain authority is, if you have a domain authority 30 site that 176 00:10:32,250 --> 00:10:36,000 anything 30 and below, you could rank for that it also tells you 177 00:10:36,000 --> 00:10:39,540 the estimated monthly, yearly visitors, you'll get as opposed 178 00:10:39,540 --> 00:10:43,470 to the month of volume, and then also, how long it will take for 179 00:10:43,470 --> 00:10:47,490 you to rank on the first page. From there, once you choose your 180 00:10:47,490 --> 00:10:50,550 keyword, there's a button right next to it that says Run Report. 181 00:10:51,120 --> 00:10:56,760 And our keyword research is tied to AI, SEO, Content 182 00:10:56,790 --> 00:11:02,430 optimization. So if you were to run a report on Carrot, carrot 183 00:11:02,430 --> 00:11:07,650 cake, then it's going to show you all the the topics and words 184 00:11:07,710 --> 00:11:12,480 that Google likes the most. So it analyzes the top 30 results, 185 00:11:12,960 --> 00:11:18,720 and identifies the common threads of those top 30 that 186 00:11:18,750 --> 00:11:21,570 they've covered in their content. So that you can quickly 187 00:11:21,570 --> 00:11:25,320 create an outline in five to 10 minutes, as opposed to having to 188 00:11:25,320 --> 00:11:29,880 do the research of the first three pages of Google and try to 189 00:11:29,880 --> 00:11:32,940 figure out what other people are writing about. So that gives you 190 00:11:32,940 --> 00:11:36,690 the template for your for your outline than then in the same 191 00:11:36,690 --> 00:11:40,350 report. It also tells you the words that Google likes the most 192 00:11:40,350 --> 00:11:45,210 in title. So it analyzes the top 30 titles, and then a list out 193 00:11:45,480 --> 00:11:48,360 the word so that you can kind of mix and match from those words 194 00:11:48,570 --> 00:11:52,200 to create your own title. Because the titles are there, 195 00:11:52,230 --> 00:11:56,100 because click through rate is a big component of the algorithm. 196 00:11:56,490 --> 00:11:59,940 And it's important that your title is written the right way. 197 00:12:00,240 --> 00:12:03,120 Because the higher your click through rate, the faster you 198 00:12:03,120 --> 00:12:04,560 move up in the rankings. 199 00:12:05,940 --> 00:12:09,270 Robert Plank: Okay, well, that sounds very helpful to see those 200 00:12:09,270 --> 00:12:13,350 other 30 results and give us an idea of what's already working, 201 00:12:13,350 --> 00:12:17,310 what we should be writing about the outline, the title seems 202 00:12:17,310 --> 00:12:20,580 very helpful. And then also next, like thinking about like 203 00:12:20,580 --> 00:12:23,760 best practices, you have all these users who are using your 204 00:12:23,760 --> 00:12:28,170 tool? And do you have any advice about like, how many, I don't 205 00:12:28,170 --> 00:12:31,530 know how many like blog posts per day is is a good amount? I 206 00:12:31,530 --> 00:12:33,720 know it depends on like, what kind of traffic you want, what 207 00:12:33,720 --> 00:12:37,110 your goals are. But have you seen anyone that kind of has a 208 00:12:37,110 --> 00:12:40,350 good mindset, as far as saying like, well, we want to put out 209 00:12:40,350 --> 00:12:43,590 like 10 blog posts per day, or like, you know, 10 per week is 210 00:12:43,590 --> 00:12:47,040 there anything along those lines of like, what you see is working 211 00:12:47,040 --> 00:12:49,020 really well that we should all try to shoot for with our 212 00:12:49,020 --> 00:12:49,890 content marketing. 213 00:12:51,240 --> 00:12:54,270 Unknown: What I've seen is the the bloggers that are doing one 214 00:12:54,270 --> 00:12:59,370 post per day, are having the best results. The fact is, 215 00:12:59,430 --> 00:13:02,700 unless you have a huge team of your small business, you're just 216 00:13:02,700 --> 00:13:05,220 gonna have one or two people writing for your blog. And if 217 00:13:05,220 --> 00:13:07,830 you're a blogger, you're and you're starting out, and it's 218 00:13:07,830 --> 00:13:11,160 just you as you only have so much time, if you try to do too 219 00:13:11,160 --> 00:13:14,730 many, then your content is not going to be the most 220 00:13:14,730 --> 00:13:17,310 comprehensive piece of content and you're not going to rank. 221 00:13:17,670 --> 00:13:20,730 And if you don't do enough, you're not going to be making 222 00:13:20,730 --> 00:13:25,620 enough getting enough traffic and having enough momentum. So I 223 00:13:25,650 --> 00:13:28,590 one of the people using the tool because we have a mastermind 224 00:13:28,590 --> 00:13:32,190 group and they share their stories. They they did one post 225 00:13:32,190 --> 00:13:37,650 per day, and starting six months ago. And this past week, they 226 00:13:37,650 --> 00:13:43,050 went over 50,000 monthly sessions, which is a tremendous 227 00:13:43,050 --> 00:13:47,280 growth, because typically it takes a little while for you to 228 00:13:47,310 --> 00:13:51,570 build up your traffic from rankings. But they basically did 229 00:13:51,600 --> 00:13:54,720 a post per day on and they did it all on low competition 230 00:13:54,720 --> 00:13:59,490 keywords that rake IQ told him to write for. And they had 231 00:13:59,490 --> 00:14:03,900 phenomenal success. Whereas the average blogger, if they only do 232 00:14:03,930 --> 00:14:08,250 one per one per week doing the same thing, I take two to three 233 00:14:08,250 --> 00:14:12,330 years before you get enough traffic, either to make a living 234 00:14:12,360 --> 00:14:15,990 or to have an impact on your business if you have a blog for 235 00:14:15,990 --> 00:14:17,040 that small business. 236 00:14:18,150 --> 00:14:20,010 Robert Plank: And that is good to know. And as you know, 237 00:14:20,010 --> 00:14:24,180 Brandon, sometimes we sit we we don't realize the amount of work 238 00:14:24,240 --> 00:14:27,420 that needs to be put in or even just the amount of diligence. 239 00:14:27,510 --> 00:14:30,300 And there's something to be said even in your answer there of 240 00:14:30,330 --> 00:14:33,270 having this kind of schedule and saying, Well, you know, I'll 241 00:14:33,270 --> 00:14:36,270 wake up and if I'm a one person team, or I have a small team, 242 00:14:36,360 --> 00:14:40,320 but I'll make sure that before noon, that that blog post is 243 00:14:40,320 --> 00:14:42,990 written and either I'll write it or I'll check it but there's 244 00:14:42,990 --> 00:14:45,780 something to be said about maybe like that discipline. So that 245 00:14:45,780 --> 00:14:51,060 way we can maybe like take these small consistent steps and then 246 00:14:51,090 --> 00:14:54,510 not have to say oh no, I need to catch up. I need to do 20 blog 247 00:14:54,510 --> 00:14:57,690 posts a day to catch up on the 20 days I was missing and I 248 00:14:57,690 --> 00:15:00,870 think a one blog posts a day is doable. And you always hear 249 00:15:00,870 --> 00:15:03,900 about like the the length of blog posts. And sometimes this 250 00:15:03,930 --> 00:15:08,280 idea gets thrown around of like a 1500 or so word blog post of 251 00:15:08,280 --> 00:15:11,430 like, what search engines like? Is that what you see? Or is that 252 00:15:11,430 --> 00:15:14,730 what you teach as far as like the like the appropriate length 253 00:15:14,730 --> 00:15:17,520 for a blog post as far as what Google is looking for, 254 00:15:18,480 --> 00:15:22,170 Unknown: there is no exact or appropriate length across the 255 00:15:22,170 --> 00:15:27,240 board, every single topic is treated independently. And the 256 00:15:27,240 --> 00:15:31,500 goal is to create the most comprehensive piece of content 257 00:15:32,190 --> 00:15:39,450 on that topic. So a food recipe might be 700 to 1000 words, post 258 00:15:39,450 --> 00:15:44,550 on SEO tips might be 5000 to 6000. Words. So in the same 259 00:15:44,760 --> 00:15:48,870 report that I was talking about, that showed the top titles and 260 00:15:48,870 --> 00:15:53,100 the top topics to cover, it also, it also shows a weighted 261 00:15:53,490 --> 00:15:58,230 word count across the the top 30 And waiting the top 10 More, and 262 00:15:58,230 --> 00:16:01,350 then getting rid of the highs and the lows, so you kind of get 263 00:16:01,350 --> 00:16:04,590 an idea where you need to shoot for for the word count. But 264 00:16:04,590 --> 00:16:06,750 also, it's not about just hitting the words, you want to 265 00:16:06,750 --> 00:16:10,350 make those words count, you don't want to if you write 2000 266 00:16:10,350 --> 00:16:13,590 words, and 50% of it is a bunch of fluff and not getting 267 00:16:13,590 --> 00:16:16,170 straight to the point, then you're still not going to have 268 00:16:16,170 --> 00:16:22,380 the most comprehensive set of topics or set of tips. So you 269 00:16:22,380 --> 00:16:26,370 identify what the word count is. And then you want to use those 270 00:16:26,370 --> 00:16:31,440 words, to make your posts the most comprehensive there is so 271 00:16:31,440 --> 00:16:33,120 that you can outrank everybody else. 272 00:16:33,780 --> 00:16:36,570 Robert Plank: Well, fair enough. That's a data driven and logical 273 00:16:36,570 --> 00:16:40,260 way of going about it. And so since we're on this topic of 274 00:16:40,350 --> 00:16:43,680 making your content that like the best that can be and going 275 00:16:43,680 --> 00:16:47,280 for not just the quality, the quantity, but the quality as 276 00:16:47,280 --> 00:16:51,870 well. I'm always curious about when I see this blog post, I'm 277 00:16:51,870 --> 00:16:54,870 curious about like the amount like maintenance or updating 278 00:16:54,930 --> 00:16:56,940 that went into it over the years, because sometimes you'll 279 00:16:56,940 --> 00:17:00,600 see on like YouTube and blog posts to like the current year, 280 00:17:00,690 --> 00:17:03,300 and you'll be like, Oh, this is cool. They've updated this like 281 00:17:03,300 --> 00:17:06,570 WordPress Tutorial for like the most recent version or updated 282 00:17:06,570 --> 00:17:09,450 their screenshots? Is that a thing that that you recommend 283 00:17:09,450 --> 00:17:12,810 people do as far as like, going back to maybe like the winning 284 00:17:12,810 --> 00:17:16,470 content or the losing content? And like fixing it up a bit? Or 285 00:17:16,500 --> 00:17:19,050 is it just a matter of just keep pumping out new stuff. 286 00:17:20,160 --> 00:17:22,170 Unknown: It is a big combination. I mean, the posts 287 00:17:22,170 --> 00:17:25,320 that you're already ranking for, you got to take care of it. I 288 00:17:25,320 --> 00:17:30,750 mean, just like, if you look at how much time and money it takes 289 00:17:30,750 --> 00:17:33,150 to acquire a new customer from looking at it from the business 290 00:17:33,150 --> 00:17:37,650 standpoint, the same thing goes for the time and money it takes 291 00:17:37,650 --> 00:17:40,770 to create a piece of content that ranks high enough in Google 292 00:17:40,800 --> 00:17:44,880 to get traffic. One of the biggest mistakes that that pro 293 00:17:44,880 --> 00:17:48,540 bloggers make is that they focus on the new content, and they're 294 00:17:48,540 --> 00:17:52,410 constantly pumping that out. And they're not looking at their old 295 00:17:52,410 --> 00:17:54,900 content and where they're ranking. And what typically 296 00:17:54,900 --> 00:17:59,190 happens is you're going to have a 20 to 30% of your past post, 297 00:17:59,580 --> 00:18:03,060 getting outrank by someone else that had a more comprehensive 298 00:18:03,060 --> 00:18:06,420 piece of content, let's say you, you were ranking with the 40 299 00:18:06,450 --> 00:18:10,830 best SEO tips. And then someone else came along and did the 60 300 00:18:10,830 --> 00:18:14,250 best SEO tips and it was a little bit better. And then that 301 00:18:14,250 --> 00:18:17,490 outrank you, when all you really need to do is go back to that 302 00:18:17,490 --> 00:18:21,030 post, add on some more tips to the end. And to go from number 303 00:18:21,030 --> 00:18:23,700 three to number one. And the difference between number three 304 00:18:23,700 --> 00:18:28,110 and number one is is 300% more traffic. And so what happens is, 305 00:18:28,320 --> 00:18:31,620 these bloggers are looking at their overall traffic and it 306 00:18:31,620 --> 00:18:34,470 looks like it's going up. And they don't understand that they 307 00:18:34,470 --> 00:18:37,470 have all these these past posts that are hemorrhaging traffic, 308 00:18:37,470 --> 00:18:40,410 because they've gone from number one to number three, when all 309 00:18:40,410 --> 00:18:43,710 they need to do is the equivalent of about 20% of the 310 00:18:43,770 --> 00:18:48,000 work it would take to write a fresh new blog post. And they're 311 00:18:48,000 --> 00:18:50,760 going to instantly get back to that number one position. So 312 00:18:50,760 --> 00:18:55,020 it's important to to go and update your past posts. Another 313 00:18:55,020 --> 00:18:59,370 thing is for keeping it up to date, in the post titles, having 314 00:18:59,370 --> 00:19:03,510 the current year gets you in brackets after your title gets 315 00:19:03,510 --> 00:19:07,620 you about 30% more clicks. So people will scan the titles, 316 00:19:07,620 --> 00:19:12,000 especially anything with tutorials or tactics. And 317 00:19:12,030 --> 00:19:15,420 they're going to look for titles that have the current year and 318 00:19:15,420 --> 00:19:17,850 they're going to click over that versus someone that doesn't have 319 00:19:17,850 --> 00:19:20,700 the current year doesn't have the year in general. So just 320 00:19:20,700 --> 00:19:24,150 having like a blog post calendar for new blog posts, you want to 321 00:19:24,150 --> 00:19:28,200 have a blog post calendar for updating past posts to make sure 322 00:19:28,200 --> 00:19:31,890 that they're up to date with the current information and and 323 00:19:31,890 --> 00:19:36,870 changing that. That year to the current year. When it gets to 324 00:19:36,870 --> 00:19:38,070 December, January. 325 00:19:38,880 --> 00:19:41,040 Robert Plank: Well that's a hot tip right there. And but as 326 00:19:41,040 --> 00:19:43,710 you're explaining that what's going on in my imagination or 327 00:19:43,740 --> 00:19:46,830 like some of these video games where you're like taking over 328 00:19:46,830 --> 00:19:49,800 lands and you take over like this territory, and if you're 329 00:19:49,800 --> 00:19:52,230 attacking something new, you don't want to you don't want 330 00:19:52,230 --> 00:19:54,960 someone to come behind you and eat up gobble up the territory 331 00:19:54,960 --> 00:19:58,050 that you already had, especially if it's not that much work just 332 00:19:58,050 --> 00:20:01,920 to hang on to what you have what you already have? So that makes 333 00:20:01,920 --> 00:20:05,940 perfect sense. And do you have a tool? Or is this built into your 334 00:20:05,940 --> 00:20:09,450 tool to like see how this content is ranking over time, 335 00:20:09,450 --> 00:20:11,970 because I imagine that it would be helpful to see like, well, 336 00:20:12,000 --> 00:20:14,940 what is going up in the ranks, what is going down to the rank 337 00:20:14,940 --> 00:20:17,460 so that way I know maybe what to focus my time on. 338 00:20:18,810 --> 00:20:21,660 Unknown: We do have a very unique tool that works with 339 00:20:21,690 --> 00:20:25,380 Google Search Console, you can find this data in Google Search 340 00:20:25,380 --> 00:20:29,850 Console. But it's really hard to figure out how to go through the 341 00:20:29,850 --> 00:20:32,790 different filters, each time, it's about a four or five step 342 00:20:32,790 --> 00:20:39,630 process, to do the filter to see where the loss is. So our our 343 00:20:39,660 --> 00:20:44,010 tool just connects with your Google Search Console account. 344 00:20:44,460 --> 00:20:46,650 And it gives you seven different sections. And one of the 345 00:20:46,650 --> 00:20:52,650 sections is the the posts that have the most lost traffic, and 346 00:20:52,680 --> 00:20:56,490 in the previous 90 days, that way that you can constantly just 347 00:20:57,150 --> 00:21:00,600 go in there once a month and see where you're at. If there's 348 00:21:00,600 --> 00:21:03,480 something that's losing traffic, then it's real easy to click on 349 00:21:03,480 --> 00:21:06,300 and say, Okay, let's need to add something to that. So you don't 350 00:21:06,300 --> 00:21:10,230 do any filters. You click your check rankings, communicates 351 00:21:10,230 --> 00:21:13,830 with Google Search Console, and gives you those six sections and 352 00:21:13,830 --> 00:21:17,400 one of those sections tells you which posts are losing the most 353 00:21:17,400 --> 00:21:17,850 traffic? 354 00:21:18,720 --> 00:21:20,880 Robert Plank: Well, you've given us a really helpful plan here, 355 00:21:20,880 --> 00:21:24,300 we're talking about a near the end of the year, once a year, 356 00:21:24,330 --> 00:21:30,120 updating the year number in the title, we're talking about once 357 00:21:30,120 --> 00:21:34,290 a month, do this looking back at the content that's there to see 358 00:21:34,290 --> 00:21:38,490 what is losing traffic in the past 90 days, and maybe pump 359 00:21:38,490 --> 00:21:41,580 that up a little bit. We're talking about putting out one 360 00:21:41,580 --> 00:21:44,550 new blog post per day. So that way, there's always something 361 00:21:44,580 --> 00:21:47,880 new and fresh and coming up. And so as we're starting to wind 362 00:21:47,880 --> 00:21:50,520 down our conversation here, Brandon, is there anything that 363 00:21:50,520 --> 00:21:53,940 you think that I'm not asking you that you think that we're 364 00:21:54,000 --> 00:21:57,090 leaving out? Because what we want to do is if people are have 365 00:21:57,090 --> 00:22:00,630 given up on SEO in the past, or if kind of only thought about 366 00:22:00,630 --> 00:22:03,210 it, or they say, Well, you know, I've used it, but I'm frustrated 367 00:22:03,210 --> 00:22:06,600 with the tool, oh, we want them to push them towards using rank 368 00:22:06,630 --> 00:22:09,780 IQ. So with that in mind with that purpose with that goal, 369 00:22:09,990 --> 00:22:13,440 what are we missing? Or what should we throw in here at the 370 00:22:13,440 --> 00:22:17,640 end to tell people how important this is to get their SEO figured 371 00:22:17,640 --> 00:22:18,090 out? 372 00:22:18,960 --> 00:22:21,990 Unknown: Well, the three core areas that you need to make 373 00:22:21,990 --> 00:22:27,510 happen to ensure rankings and organic Google traffic, or 374 00:22:27,510 --> 00:22:30,480 keyword research, which we've covered in content. And the 375 00:22:30,480 --> 00:22:36,660 third is backlinks. If you do all the great content and 376 00:22:36,660 --> 00:22:39,390 keyword keyword research, you can rank for really low 377 00:22:39,390 --> 00:22:43,110 competition keywords. But if you never get people to backlink to 378 00:22:43,110 --> 00:22:47,040 your site, then you're going to struggle to get there because 379 00:22:47,070 --> 00:22:52,080 each site has a zero to 100 score that most people call us 380 00:22:52,080 --> 00:22:55,560 domain authority. It's a number by Moz. Google doesn't have a 381 00:22:55,800 --> 00:22:58,470 score for it, but they basically have a similar score in their 382 00:22:58,470 --> 00:23:02,040 algorithm. So you can go to Moz and identify what your domain 383 00:23:02,040 --> 00:23:05,070 authority is. Ideally, you want to get your domain authority 384 00:23:05,280 --> 00:23:10,380 over 30 and into the 50s. But some bloggers will just never 385 00:23:10,380 --> 00:23:13,350 get around to doing anything with with backlinks, it's a 386 00:23:13,350 --> 00:23:17,430 little bit more complicated. As opposed to choosing a keyword 387 00:23:17,430 --> 00:23:21,000 writing a post anyone can do. But as for figuring out how to 388 00:23:21,000 --> 00:23:25,200 get someone to link to their site, because it's valuable, 389 00:23:25,410 --> 00:23:29,520 it's hard. And one of the best tools for that is called Harrow, 390 00:23:29,520 --> 00:23:33,960 which is Help Help a Reporter Out. Anybody that's starting out 391 00:23:34,020 --> 00:23:37,170 with a with a new blog for the first year recommend spending 392 00:23:37,170 --> 00:23:41,490 about 20% of their time on Haro. And at the end of the day, you 393 00:23:41,490 --> 00:23:46,470 just need about three to five high quality sites linking to 394 00:23:46,470 --> 00:23:51,000 your blog to go from zero to a 30 da now it's harder to go from 395 00:23:51,000 --> 00:23:54,240 30 to 40, that might require another 20. But once you get to 396 00:23:54,240 --> 00:23:57,630 30, you can start ranking for enough to build your traffic and 397 00:23:57,660 --> 00:24:01,770 10s of 1000s of visitors each month. And so using Harrow and, 398 00:24:02,040 --> 00:24:07,080 and even going on podcast like like your podcasts, because once 399 00:24:07,080 --> 00:24:10,350 you do that interview, most podcast hosts will link back to 400 00:24:10,350 --> 00:24:14,370 your site in the show notes. And those will add up and you can 401 00:24:14,370 --> 00:24:19,350 also find someone in your your niche that's a that's a known 402 00:24:19,350 --> 00:24:24,390 person and go to Apple podcasts, type in their name. And then 403 00:24:24,390 --> 00:24:28,260 you'll see the list of all the episodes they've been on. And 404 00:24:28,260 --> 00:24:31,380 you can reverse engineer that and make a list of the shows. 405 00:24:31,620 --> 00:24:34,860 And then you can identify the shows websites domain authority, 406 00:24:35,250 --> 00:24:38,880 and target the ones that have domain authority. So whenever 407 00:24:38,880 --> 00:24:42,270 you get that backlink from a show notes, that it'll make a 408 00:24:42,540 --> 00:24:43,830 big impact on your blog. 409 00:24:44,760 --> 00:24:46,470 Robert Plank: We'll see this is what I'm talking about Brandon 410 00:24:46,470 --> 00:24:51,630 as far as starting to show thing, SEO and keywords and 411 00:24:51,630 --> 00:24:55,140 metrics and being bored with it but then near the end now now we 412 00:24:55,140 --> 00:24:58,680 have all these fun strategies like appearing on podcast takes 413 00:24:58,740 --> 00:25:00,450 I mean there's a little bit of research in Have all them that 414 00:25:00,450 --> 00:25:02,850 reverse engineering you mentioned. But once you're on 415 00:25:02,910 --> 00:25:07,410 20, or 30 minutes out of your life, and then that backlink is 416 00:25:07,440 --> 00:25:12,090 on all these different platforms on podcasts things forever, and 417 00:25:12,090 --> 00:25:15,150 they're always promoting you. And, and like little things like 418 00:25:15,150 --> 00:25:18,450 that and Help a Reporter Out which from my limited knowledge 419 00:25:18,450 --> 00:25:21,930 about it is when, when like reporters are writing news 420 00:25:21,930 --> 00:25:25,890 articles that they have, like, they need help with getting, 421 00:25:26,490 --> 00:25:30,960 like industry authority figures to have like content, and they 422 00:25:30,960 --> 00:25:33,900 usually want some help within like a few hours. And you say, 423 00:25:33,930 --> 00:25:36,510 Well, hey, you're looking here's your prompt, you're looking for 424 00:25:36,540 --> 00:25:39,900 the answer to this and here's my my blog posts on this already 425 00:25:39,900 --> 00:25:42,210 exist is that kind of on the right track as far as helping 426 00:25:42,210 --> 00:25:42,930 reporter out? 427 00:25:43,410 --> 00:25:47,460 Unknown: Yes, they're, they're looking for quotes and, and 428 00:25:47,460 --> 00:25:51,990 sources of information to add to their their article that they're 429 00:25:51,990 --> 00:25:55,560 writing. And the biggest key with the Help a Reporter Out is 430 00:25:55,560 --> 00:26:00,540 just being first to respond. So when they send out emails a 431 00:26:00,540 --> 00:26:04,200 couple times a day, and you can sign up for specific niches or 432 00:26:04,200 --> 00:26:07,230 industries. And when you get to, when you get that email, you 433 00:26:07,230 --> 00:26:11,310 want to look at it right away, if anything applies to you reach 434 00:26:11,310 --> 00:26:14,820 out to that reporter because typically, it's first come first 435 00:26:14,820 --> 00:26:15,150 serve. 436 00:26:16,410 --> 00:26:18,420 Robert Plank: All right, well, good, you know, we need to jump 437 00:26:18,420 --> 00:26:21,090 into that strategy because it sounds like fun along with the 438 00:26:21,090 --> 00:26:25,140 whole, deliberately appearing on podcast because that's why 439 00:26:25,140 --> 00:26:28,710 you're here. And I myself up here on like two or three 440 00:26:28,710 --> 00:26:31,920 podcasts a month. But one of these days, I need to make it so 441 00:26:31,920 --> 00:26:34,620 diligent, we're like Friday's podcasts, they are like 10 442 00:26:34,620 --> 00:26:38,340 podcasts a week, because I see these people where you Google 443 00:26:38,340 --> 00:26:41,430 their name, and there's all these podcasts or they're on and 444 00:26:41,430 --> 00:26:44,400 from all these, you know, high traffic sites. And there's a 445 00:26:44,400 --> 00:26:47,160 plan to that they're not just appearing on podcasts for their 446 00:26:47,160 --> 00:26:50,340 help they do the backlinks, they do the keyword research, they 447 00:26:50,340 --> 00:26:55,020 have blog content out there. And they they put in this little bit 448 00:26:55,200 --> 00:26:59,520 of time, every day, every week, they use tools like rank IQ in 449 00:26:59,520 --> 00:27:03,330 order to just keep a track of that and make sure that they're 450 00:27:03,330 --> 00:27:07,680 getting the most out of their, their SEO, their organic ranking 451 00:27:07,680 --> 00:27:10,620 and all that fun stuff. So as we're wrapping up our show here, 452 00:27:10,620 --> 00:27:13,680 Brandon, tell us about rank IQ. Tell us about why it's so 453 00:27:13,680 --> 00:27:15,960 important and why we should get it right now and not even wait 454 00:27:15,960 --> 00:27:16,320 on it. 455 00:27:18,600 --> 00:27:20,430 Unknown: Well, just getting those right keywords, it's 456 00:27:20,430 --> 00:27:24,840 important if you've got a blog right now, and you're you don't 457 00:27:24,840 --> 00:27:27,720 have a good plan for choosing the right keywords, or you're, 458 00:27:28,140 --> 00:27:30,570 you've got user error in your site, or you haven't invested 459 00:27:30,570 --> 00:27:34,290 the 100 plus hours to find the low competition keywords, you 460 00:27:34,290 --> 00:27:38,070 want to get access to rank IQ right away so that you can start 461 00:27:38,070 --> 00:27:41,790 writing the blog post this month on keywords that are going to 462 00:27:41,790 --> 00:27:46,140 get you traffic. That's the most important thing. Then, in 463 00:27:46,140 --> 00:27:50,040 addition to the tactics that I've covered here, applying to 464 00:27:50,040 --> 00:27:54,150 rank IQ, I also have a podcast, the blogging millionaire, where 465 00:27:54,150 --> 00:27:57,930 I go over more SEO tactics. And it's not just completely tied to 466 00:27:57,930 --> 00:28:00,690 rank IQ, because there's a lot of other things out there little 467 00:28:00,690 --> 00:28:03,600 things that you can do throughout the year that can 468 00:28:03,600 --> 00:28:06,510 push you up in the rankings, like internal linking, and, and, 469 00:28:06,600 --> 00:28:08,730 and also ways to monetize. 470 00:28:09,750 --> 00:28:11,970 Robert Plank: Well, I think that's very much needed a 471 00:28:11,970 --> 00:28:15,450 podcast like that. Because before we know it the years up 472 00:28:15,450 --> 00:28:18,870 and we say oh no, I should have been spending all year on on 473 00:28:18,870 --> 00:28:22,230 doing all these little things like checking my site load time, 474 00:28:22,260 --> 00:28:25,830 or making sure there's a call to action on my blog posts, fun 475 00:28:25,830 --> 00:28:28,290 things like that. So the blogging Millionaire is the 476 00:28:28,290 --> 00:28:31,320 podcast, and where can we find that? And where can we find rank 477 00:28:31,320 --> 00:28:31,770 IQ, 478 00:28:33,030 --> 00:28:36,240 Unknown: blogger millionaire, just go to either Apple podcast 479 00:28:36,240 --> 00:28:40,470 or whatever podcast app that you're using, and type in the 480 00:28:40,560 --> 00:28:43,710 blogging millionaire and that that's what gets you there. And 481 00:28:43,710 --> 00:28:45,990 then rank IQ is rank iq.com. 482 00:28:46,920 --> 00:28:49,830 Robert Plank: Very, very easy, very quick and simple to find. 483 00:28:49,950 --> 00:28:52,890 And then because Brandon was on the show, he'll have a backlink 484 00:28:52,890 --> 00:28:56,730 to both of those things that the blog, The Millionaire podcast 485 00:28:56,730 --> 00:29:00,960 over on Apple podcasts, and then rank iq.com. And we mentioned a 486 00:29:00,960 --> 00:29:03,360 bunch on the show. So that's traffic as well. So that is a 487 00:29:03,360 --> 00:29:05,730 thing that we all need to be doing with the first step, the 488 00:29:05,730 --> 00:29:10,680 first thing to do is to go to rank iq.com Go there, click and 489 00:29:10,680 --> 00:29:13,590 get yourself an account and like what's the the price range and 490 00:29:13,590 --> 00:29:17,880 is like a trial thing or like what can we around expect to pay 491 00:29:17,880 --> 00:29:19,410 for this amazing tool. 492 00:29:20,490 --> 00:29:24,540 Unknown: Right now it's 50% off. It's $49 per month, and that is 493 00:29:24,540 --> 00:29:28,260 the only price to come in once you get in there. If you need 494 00:29:28,440 --> 00:29:32,700 access to more AI SEO reports, you can always upgrade to the 495 00:29:32,700 --> 00:29:35,700 higher level to get more reports, but it's just a flat 496 00:29:35,700 --> 00:29:41,520 rate $49 It's you 16 ai SEO reports. Unlimited keyword 497 00:29:41,520 --> 00:29:45,600 research and unlimited check rankings tool that ties into 498 00:29:45,600 --> 00:29:47,310 your Google Search Console account. 499 00:29:48,390 --> 00:29:51,960 Robert Plank: Super great. Well, rank iq.com is the place to go 500 00:29:51,960 --> 00:29:55,170 step one, go there. Step two, get an account. Step three, set 501 00:29:55,170 --> 00:29:58,740 aside time a little bit of time every day to make the most out 502 00:29:58,740 --> 00:30:03,270 of that first month because If you get way more than $49 of 503 00:30:03,270 --> 00:30:06,120 value from using that tool, then you'll want to use it again and 504 00:30:06,120 --> 00:30:09,720 again, you'll say How the heck did my business survive with it 505 00:30:09,750 --> 00:30:13,410 without organic traffic without rank IQ and then increase my 506 00:30:13,410 --> 00:30:17,910 organic traffic with rank IQ. So rank iq.com. Go there, sign up, 507 00:30:17,910 --> 00:30:20,640 use the tool. And then in the background, make sure to have 508 00:30:20,640 --> 00:30:23,010 the blogging millionaire podcasts running that way you 509 00:30:23,010 --> 00:30:25,110 hear about all these extra little tips and stories and you 510 00:30:25,110 --> 00:30:28,830 can get really immersed. So rank IQ calm as a place to go. 511 00:30:28,890 --> 00:30:31,260 Anything to throw in here very last minute, Brandon, or is it 512 00:30:31,260 --> 00:30:32,280 just time to wrap it up? 513 00:30:33,030 --> 00:30:34,260 Unknown: I think it's time to wrap it up. 514 00:30:35,040 --> 00:30:37,080 Robert Plank: All right, we'll keep we'll keep it simple rank 515 00:30:37,080 --> 00:30:43,950 iq.com And we'll see you there. We really appreciate you being a 516 00:30:43,950 --> 00:30:47,100 listener of the marketer of the day Podcast the place to go 517 00:30:47,100 --> 00:30:49,740 right now. If you want to know more about running your own 518 00:30:49,740 --> 00:30:55,290 podcast is dF wine podcast.com/free Go there right 519 00:30:55,290 --> 00:31:00,810 now claim your free gift dfi podcast.com/free