1 00:00:00,450 --> 00:00:05,400 Unknown: marketer of the Day episode 844 Bribe the number one 2 00:00:05,400 --> 00:00:09,270 marketplace for freelancers and influencers with Igor Finn cough 3 00:00:13,500 --> 00:00:15,690 Robert Plank: Welcome back to the podcast. We are here with 4 00:00:15,720 --> 00:00:21,150 Igor veteran cough and Igor is the co founder of bing.com. 5 00:00:21,150 --> 00:00:27,180 That's vryv.com. So bribe with a why Igor is a serial 6 00:00:27,210 --> 00:00:30,330 entrepreneur. He has a decade long history of creating 7 00:00:30,330 --> 00:00:33,540 successful startups in the healthcare and hospitality 8 00:00:33,540 --> 00:00:38,040 verticals. He improves brand image and revenues, TEDx. He has 9 00:00:38,040 --> 00:00:42,840 an MBA and he has a platform for remote professionals and social 10 00:00:42,840 --> 00:00:46,800 media influencers, looking for opportunities for brand 11 00:00:46,800 --> 00:00:50,610 collaborations and ongoing work gigs. We're gonna get into the 12 00:00:50,640 --> 00:00:52,890 nitty gritty, the fun stuff, eager, glad to be talking to 13 00:00:52,890 --> 00:00:53,100 you. 14 00:00:54,330 --> 00:00:56,070 Unknown: Robert, thank you so much for having me. It's a 15 00:00:56,070 --> 00:00:56,430 pleasure. 16 00:00:57,149 --> 00:01:00,689 Robert Plank: It is a pleasure to have you and so bribe.com is 17 00:01:00,749 --> 00:01:04,619 I have it open right now it's the place to hire the finest 18 00:01:04,619 --> 00:01:08,129 freelancers and influencers for your project. So right off the 19 00:01:08,129 --> 00:01:12,449 bat here, elephant in the room, why you Why not like a Fiverr 20 00:01:12,449 --> 00:01:14,219 Upwork type of marketplace? 21 00:01:15,180 --> 00:01:17,460 Unknown: That's excellent. You miss one more freelancer.com? 22 00:01:17,910 --> 00:01:20,700 Oh, yeah, it's only three large companies that actually run in 23 00:01:20,700 --> 00:01:25,350 the space right now. And fibers model is the closest to us. We, 24 00:01:25,650 --> 00:01:29,370 about two years ago, we created an influencer platform based on 25 00:01:29,370 --> 00:01:33,030 the two sided marketplace. Because I don't think the 26 00:01:33,060 --> 00:01:36,360 interests of the smaller to medium sized businesses and 27 00:01:36,360 --> 00:01:39,720 influencers were really well represented in the market. The 28 00:01:39,720 --> 00:01:43,050 majority of the platforms were originally built by engineers 29 00:01:43,050 --> 00:01:46,800 and represented a lot of analytical and search based 30 00:01:47,130 --> 00:01:50,760 functions. But we decided to build something that offers 31 00:01:50,820 --> 00:01:55,140 direct interaction control flow funds, makes it an automated and 32 00:01:55,140 --> 00:01:58,800 easy to use process. And that happened in the very beginning 33 00:01:58,800 --> 00:02:03,360 of the pandemic. So we quickly realized that freelancers would 34 00:02:03,360 --> 00:02:07,170 be an industry to be in the space to definitely jump into. 35 00:02:07,650 --> 00:02:10,920 And considering that we have some large players, obviously, 36 00:02:10,950 --> 00:02:14,850 there are some barriers to entrance. But the biggest things 37 00:02:14,850 --> 00:02:20,070 that we had to offer is a we're brand new. And we're built by 38 00:02:20,100 --> 00:02:23,910 marketers, not engineers. So this is an extremely well, based 39 00:02:23,940 --> 00:02:27,720 on a backhand a very complex engine. But on the flip side, 40 00:02:29,160 --> 00:02:32,850 first of all, we don't charge our sellers, anybody who comes 41 00:02:32,850 --> 00:02:36,660 on platform to sell their services is not subject to 42 00:02:36,660 --> 00:02:40,590 platform fees, we figured this is going to be an easier way for 43 00:02:40,590 --> 00:02:44,040 the professionals to actually jump into the space. And the 44 00:02:44,190 --> 00:02:47,430 second biggest thing is that majority of the professionals 45 00:02:47,430 --> 00:02:49,800 are just jumping into the market. And we're talking about 46 00:02:49,800 --> 00:02:53,850 57 million Americans and hundreds of millions of people 47 00:02:53,850 --> 00:02:59,430 around the world. If they even do jump onto existing platforms, 48 00:03:00,060 --> 00:03:02,850 they are subject to being at the end of the list. Because 49 00:03:02,850 --> 00:03:05,310 majority of the current professionals already rated, 50 00:03:05,310 --> 00:03:08,100 they have their stars, they have their reviews. And if you're 51 00:03:08,100 --> 00:03:10,830 brand new, and you're coming in, you end up on you know, page 52 00:03:10,830 --> 00:03:15,570 number 100. With a new platform, new boss, new name, bright 53 00:03:15,570 --> 00:03:20,700 orange, funny name, you're actually up in the very front 54 00:03:20,700 --> 00:03:24,750 for any business or any buyer to take a look at your platform and 55 00:03:24,900 --> 00:03:29,190 acknowledge your services. So those are generally the best 56 00:03:29,190 --> 00:03:31,350 idea that we could come up with. And I think it's been working 57 00:03:31,350 --> 00:03:34,860 for the past two years. Plus, we have both social media 58 00:03:34,860 --> 00:03:40,170 influencers and freelancers on the platform. And mind you they 59 00:03:40,170 --> 00:03:43,530 are two completely different groups, although all of them are 60 00:03:43,530 --> 00:03:46,890 called Digital traders. But we're able to serve both markets 61 00:03:46,890 --> 00:03:50,610 and able to provide the services of those verticals to the buyers 62 00:03:50,610 --> 00:03:54,510 worldwide. So plus, we have the most annoying jingle on this 63 00:03:54,510 --> 00:03:56,130 planet. Oh, 64 00:03:57,210 --> 00:03:59,280 Robert Plank: now I have to look up what that is because but 65 00:03:59,550 --> 00:04:01,890 knowing can be good, right? I know, annoying can mean 66 00:04:02,010 --> 00:04:05,220 attention getting in your face catchy, memorable, things like 67 00:04:05,220 --> 00:04:09,060 that. And a lot of what you said makes sense here. And what comes 68 00:04:09,060 --> 00:04:13,020 to mind is you always hear about these platforms, like the Apple 69 00:04:13,020 --> 00:04:17,730 App Store, Uber, Amazon, they all start off with good 70 00:04:17,730 --> 00:04:21,930 intentions. And then they do all kinds of things to attract 71 00:04:21,990 --> 00:04:24,840 people, buyers and sellers in the marketplace. And it seems 72 00:04:24,840 --> 00:04:27,630 like as they get more established, they treat their 73 00:04:27,630 --> 00:04:31,500 users like crap, especially sellers and they end up kind of 74 00:04:31,500 --> 00:04:34,920 charging on both sides, they end up charging fees to sellers and 75 00:04:34,950 --> 00:04:38,280 buyers. And and you know, there's one freelancing site in 76 00:04:38,280 --> 00:04:40,950 particular that comes to mind where the last week or so they 77 00:04:40,950 --> 00:04:44,190 have completely changed up their user interface. And it's so 78 00:04:44,190 --> 00:04:46,620 awkward and it's not just a matter of like I'm, I'm used to 79 00:04:46,620 --> 00:04:49,710 what I'm used to, I hate it and it's all just like you're saying 80 00:04:49,710 --> 00:04:53,700 here, it's made by the engineers by the geeks. It's kind of 81 00:04:53,700 --> 00:04:57,180 organized in a way that people aren't used to using and you 82 00:04:57,180 --> 00:04:59,970 wonder these these things that you're bringing up like why not? 83 00:05:00,660 --> 00:05:03,330 My approach or from like a marketing conversion 84 00:05:03,330 --> 00:05:07,380 perspective, why not in this day and age of split testing 85 00:05:07,410 --> 00:05:12,030 artificial intelligence, why not kind of optimizing so that 86 00:05:12,030 --> 00:05:14,910 people use the site the most. And then also what you're 87 00:05:14,910 --> 00:05:18,480 mentioning of giving a break to the the new people on the 88 00:05:18,480 --> 00:05:21,270 marketplace? It's like, why don't why doesn't everyone do 89 00:05:21,270 --> 00:05:24,900 that? Right? Like, if I'm brand new on bribe, I only have a 90 00:05:24,900 --> 00:05:29,010 limited attention span, I might have, you know, have watch other 91 00:05:29,010 --> 00:05:32,490 things going on. I want to see if this works. So it makes a lot 92 00:05:32,490 --> 00:05:36,840 of sense that you would promote your new, your new sellers to 93 00:05:36,840 --> 00:05:40,230 kind of show them what the platform is all about. So it 94 00:05:40,230 --> 00:05:43,320 seems like a place that we we need to go and maybe even 95 00:05:43,350 --> 00:05:46,920 replace what we're already doing with the freelancing and the 96 00:05:46,920 --> 00:05:50,400 influencing. And so that kind of influencer subject. That's kind 97 00:05:50,400 --> 00:05:53,550 of interesting, right? Because as you said, Igor, you're kind 98 00:05:53,550 --> 00:05:55,980 of you said, well, with the pandemic, there's kind of these 99 00:05:55,980 --> 00:05:59,280 growing industries like freelancing and like the like 100 00:05:59,280 --> 00:06:03,420 influencing. But whenever you kind of research it, you wonder, 101 00:06:03,990 --> 00:06:06,960 what's real, right? You wonder how many of those followers are 102 00:06:06,960 --> 00:06:11,790 real? Or if the people that kind of made it work? Did they sort 103 00:06:11,790 --> 00:06:14,160 of win the lottery select? What are your thoughts on it? If 104 00:06:14,160 --> 00:06:18,300 someone says, I want to become an influencer of some kinds, I 105 00:06:18,300 --> 00:06:22,170 want to use the bribe platform to do it. What is your advice to 106 00:06:22,170 --> 00:06:25,980 kind of a newcomer in that industry? Well, all 107 00:06:25,980 --> 00:06:27,690 Unknown: the things that you've mentioned, make complete an 108 00:06:27,690 --> 00:06:31,140 entire sense. And actually, I think influencer marketing has 109 00:06:31,140 --> 00:06:35,100 been an overused concept for the past few years. And I think it 110 00:06:35,100 --> 00:06:38,370 also scares a lot of people, because they look at larger 111 00:06:38,370 --> 00:06:41,670 influencers, like you know, the Kardashians and the Kanye West 112 00:06:41,670 --> 00:06:44,730 of this world. And smaller businesses realize that there's 113 00:06:44,730 --> 00:06:47,070 no way in hell they can get somebody like this to work with 114 00:06:47,070 --> 00:06:50,640 them. And influencers that are obviously smaller than that are 115 00:06:50,640 --> 00:06:54,540 trying to figure out how, how do we get any kind of gig, but 116 00:06:54,540 --> 00:06:58,140 realistically, and absolutely, the fraud is, is present on it. 117 00:06:58,140 --> 00:07:01,020 And I think it's up to the platforms that offer this type 118 00:07:01,020 --> 00:07:06,000 of services. To keep an eye on that. We have our own analytical 119 00:07:06,000 --> 00:07:09,240 engine that we're building and about to finalize, actually, at 120 00:07:09,240 --> 00:07:12,510 the end of this year. But we have partnerships with companies 121 00:07:12,510 --> 00:07:14,820 that already have a long standing name in the industry 122 00:07:14,820 --> 00:07:18,720 like hypeauditor. And they offer the services of a basically 123 00:07:18,780 --> 00:07:22,050 verifying the profiles of the influencers and making sure that 124 00:07:22,050 --> 00:07:25,260 if you buy the service, or if you are trying to establish a 125 00:07:25,260 --> 00:07:28,590 relationship, more or less, you're capable of doing with at 126 00:07:28,590 --> 00:07:30,870 least some information, rather than just poking around in the 127 00:07:30,870 --> 00:07:36,390 dark, like you do with a lot of larger platforms. So influencer 128 00:07:36,390 --> 00:07:39,420 marketing is great is going to grow, I think smaller 129 00:07:39,420 --> 00:07:43,230 influencers actually have a lot larger chance of succeeding 130 00:07:43,230 --> 00:07:46,680 because they're local, and they're a lot more engaged. For 131 00:07:46,680 --> 00:07:50,430 instance, we have a mom from Las Vegas that does reviews for all 132 00:07:50,430 --> 00:07:55,170 kinds of kid product products. Her conversion rate and exchange 133 00:07:55,170 --> 00:07:58,920 rate for any kind of recommendation is about 27%. 134 00:07:59,250 --> 00:08:01,500 While you look at some larger influencers, you're looking at 135 00:08:01,500 --> 00:08:05,400 0.006. So there's a huge difference, despite the millions 136 00:08:05,400 --> 00:08:09,300 of their followers, smaller and fillers, our influencers are a 137 00:08:09,300 --> 00:08:13,860 lot more engaged, they're more influential for the lack of a 138 00:08:13,860 --> 00:08:17,400 better word, with their audience. And they actually 139 00:08:17,400 --> 00:08:22,380 value their following so much that they pick very carefully 140 00:08:22,380 --> 00:08:25,770 which services they review or which products they promote, as 141 00:08:25,770 --> 00:08:28,410 opposed to looking at somebody's profile where you see, you know, 142 00:08:28,440 --> 00:08:31,950 one post is energy drink, another post is makeup, another 143 00:08:31,950 --> 00:08:34,350 post is clothing, then you understand that these guys are 144 00:08:34,350 --> 00:08:37,440 just basically selling their work and talking advertising and 145 00:08:37,440 --> 00:08:39,960 more power to them. They're actually quite successful. But 146 00:08:40,320 --> 00:08:44,670 we're focusing on the digital professionals right now that are 147 00:08:44,670 --> 00:08:47,910 entering the market they're learning. So we're building a 148 00:08:47,910 --> 00:08:50,670 learning base on bribe which is soon going to come on and it's 149 00:08:50,670 --> 00:08:52,980 going to be called bribe Academy. In the meantime, we 150 00:08:52,980 --> 00:08:56,100 have a very nice blog, which is regularly updated. With all the 151 00:08:56,100 --> 00:09:00,120 recent information, we have a relationship with a legal 152 00:09:00,120 --> 00:09:03,360 professional, that is probably the only one right now in the 153 00:09:03,360 --> 00:09:06,780 United States that put together a course on the legal side of 154 00:09:06,780 --> 00:09:10,710 becoming an influencer. So all the little loopholes and all the 155 00:09:10,740 --> 00:09:13,260 little scary things that can happen to somebody who starts 156 00:09:13,260 --> 00:09:17,160 promoting for somebody else. He covers that he explains that. So 157 00:09:17,160 --> 00:09:20,070 we take it upon ourselves to make sure that people make an 158 00:09:20,070 --> 00:09:23,550 educational decision by promoting themselves with brain 159 00:09:24,029 --> 00:09:27,899 Robert Plank: and we help them well cool and I'm kind of making 160 00:09:27,899 --> 00:09:32,519 a little like behind the scenes know of I like how you have this 161 00:09:32,519 --> 00:09:36,689 you made sure to make content a priority. You have this blog 162 00:09:36,689 --> 00:09:39,869 with all these kind of like the the frequent questions people 163 00:09:39,869 --> 00:09:42,629 ask and things like that. So that way, it works on in all 164 00:09:42,629 --> 00:09:45,569 kinds of ways, right? It's more content for you more traffic for 165 00:09:45,569 --> 00:09:48,629 you. But then also people who are curious about your platform 166 00:09:48,629 --> 00:09:51,659 and using your platform. They can kind of see these blog posts 167 00:09:51,659 --> 00:09:54,179 and then you have this kind of Academy piece that's up and 168 00:09:54,179 --> 00:09:57,479 coming so that way people kind of have a full course with 169 00:09:57,479 --> 00:10:00,719 everything they need to know to use your plan. So that's one of 170 00:10:00,719 --> 00:10:04,619 those things where any kind of like software or platform 171 00:10:04,619 --> 00:10:07,379 scenario, we have to educate people so that way they they use 172 00:10:07,379 --> 00:10:10,109 our platform. So it's a cool just little like tip behind the 173 00:10:10,109 --> 00:10:13,199 scenes thing I'm filing away. And so you mentioned a little 174 00:10:13,199 --> 00:10:15,899 bit about some of these people like this, like this attorney, 175 00:10:16,079 --> 00:10:18,899 who is kind of teaching your platform, we're using your 176 00:10:18,899 --> 00:10:22,319 platform. And as you know, Igor stories are so fun, write 177 00:10:22,319 --> 00:10:24,569 stories are fun, because if you're not really in learning 178 00:10:24,569 --> 00:10:27,779 mode, then you can kind of just like, get hooked into the story 179 00:10:27,779 --> 00:10:30,239 and and get something cool. And then usually, there's kind of 180 00:10:30,239 --> 00:10:33,749 some cool nuggets of information hidden there. So in the story 181 00:10:33,749 --> 00:10:36,779 department, if it's a story about you, in building this 182 00:10:36,779 --> 00:10:39,959 company, or story about some successful user has anything 183 00:10:39,959 --> 00:10:42,629 come to mind about a fun quick story you'd like to share with 184 00:10:42,629 --> 00:10:43,139 us? 185 00:10:44,639 --> 00:10:48,869 Unknown: Oh, my God, there are a ton of them. We actually, we 186 00:10:48,869 --> 00:10:51,929 have a very well established moderation on the platform. And 187 00:10:51,929 --> 00:10:56,729 it's so fun to see how, on the flip side of things, people are 188 00:10:56,729 --> 00:10:59,489 trying to get on the platform and run some schemes and run 189 00:10:59,489 --> 00:11:02,819 some fraudulent stuff. So we had a story with a company that 190 00:11:02,819 --> 00:11:08,159 actually masks themselves as an app promoter. And they had 191 00:11:08,159 --> 00:11:11,789 direct links to Google Play Store, etc. And basically, they 192 00:11:11,789 --> 00:11:15,629 were hiring influencers, and asking them to purchase $100 193 00:11:15,629 --> 00:11:18,929 Google card, and then take a picture with it and make sure 194 00:11:18,929 --> 00:11:22,859 that the number is seen. So that they're promoting an app, we 195 00:11:22,859 --> 00:11:26,849 actually caught it on the third user, thank God. And 196 00:11:26,849 --> 00:11:31,889 unfortunately, the two previous users were for the lack of a 197 00:11:31,889 --> 00:11:35,639 better word naive. And they actually posted the picture. So 198 00:11:35,639 --> 00:11:37,919 obviously, the scammer has just removed the funds from their 199 00:11:37,919 --> 00:11:42,119 cards and they were gone. We were able to locate them then 200 00:11:43,439 --> 00:11:46,379 had conversations with a few other platforms in the space, 201 00:11:46,829 --> 00:11:50,699 found their digital footprints and basically got rid of them on 202 00:11:50,699 --> 00:11:54,689 many different locations. And with our influencers, we 203 00:11:54,689 --> 00:11:58,199 actually ran a little bit of educational like newsletter 204 00:11:58,199 --> 00:12:01,979 explaining to them what they can and cannot do in situations like 205 00:12:01,979 --> 00:12:06,269 that. So the way I like the stories, success stories, 206 00:12:06,269 --> 00:12:08,669 obviously, I find it incredible. But I think the challenging 207 00:12:08,669 --> 00:12:12,209 stories actually show that, for instance, in our particular 208 00:12:12,209 --> 00:12:14,819 case, we care about our users were able to catch stuff like 209 00:12:14,819 --> 00:12:19,769 that nipped in the bud, so to speak. And make sure that we 210 00:12:19,799 --> 00:12:22,889 like you said we're educating our users. So that was that was 211 00:12:22,889 --> 00:12:26,099 a great story. I'd rather I'd rather share the challenging 212 00:12:26,099 --> 00:12:28,769 stories than just success stories, because success stories 213 00:12:28,799 --> 00:12:29,639 we have planned out. 214 00:12:30,450 --> 00:12:33,630 Robert Plank: Yeah, and then the challenging ones are more real. 215 00:12:33,660 --> 00:12:36,030 And there's so much built into that it's like there's like kind 216 00:12:36,030 --> 00:12:39,570 of the reassurance and all the things that go on that you do 217 00:12:39,570 --> 00:12:43,050 not see as a user, but then also from like an entrepreneurial 218 00:12:43,050 --> 00:12:46,350 perspective, that kind of sharing in the maybe not the 219 00:12:46,350 --> 00:12:49,860 misery but like the stress or temporary panic when you have 220 00:12:49,860 --> 00:12:52,980 these unexpected problems, but then you go and you kind of calm 221 00:12:52,980 --> 00:12:55,830 down and figure out a solution. So it's good to know these sorts 222 00:12:55,830 --> 00:12:59,520 of things. And so it's cool that you have sort of niched yourself 223 00:12:59,520 --> 00:13:01,890 out, right? You're not You're not just another freelancing 224 00:13:01,890 --> 00:13:04,290 site, because who needs another one of those but you're kind of 225 00:13:04,290 --> 00:13:07,110 more focused on there's the influencer side. But there's 226 00:13:07,110 --> 00:13:10,170 also these other like Freelancer categories, I can look on on the 227 00:13:10,170 --> 00:13:16,020 website, graphics, video music, writing it. And so as far as 228 00:13:16,020 --> 00:13:19,650 those other categories, kind of the non influencer Freelancer 229 00:13:19,650 --> 00:13:23,490 categories, is there one that has really like blowing up or is 230 00:13:23,490 --> 00:13:25,230 growing or that has you really excited. 231 00:13:27,179 --> 00:13:30,029 Unknown: I have two answers. One of them is finally one of them. 232 00:13:30,269 --> 00:13:35,369 Statistical, statistically, we have over 340 categories and 233 00:13:35,369 --> 00:13:39,089 subcategories on the Freelancer site. Obviously, the one that's 234 00:13:39,089 --> 00:13:43,049 helping come in is the NF T's. There are NFC creators on the 235 00:13:43,049 --> 00:13:45,989 platform. There are people that are interested in understanding 236 00:13:45,989 --> 00:13:50,099 what it is. And frankly, I had to go back to school and figure 237 00:13:50,099 --> 00:13:53,039 out how it works. I created my first NFT, two years ago, two 238 00:13:53,039 --> 00:13:56,999 days ago. And I realized that it's really not that hard of a 239 00:13:56,999 --> 00:14:02,219 process. But there is always that laziness, I guess, that 240 00:14:02,219 --> 00:14:05,369 people possess. And they would rather find an expert or 241 00:14:05,369 --> 00:14:07,679 somebody who knows how to do it and figure out how to do it 242 00:14:07,679 --> 00:14:10,109 themselves. So I think this presents an incredible 243 00:14:10,109 --> 00:14:12,929 opportunity for people that are on the edge of the technology 244 00:14:12,929 --> 00:14:16,319 and are able to offer in this particular case, the NFT 245 00:14:16,319 --> 00:14:20,339 services to promote what they're doing and to find a wide 246 00:14:20,339 --> 00:14:27,809 spectrum of buyers on the platform. So something like 247 00:14:27,809 --> 00:14:32,849 that. Oh, and the funny one is when we ran the analysis for the 248 00:14:32,849 --> 00:14:38,579 first two quarters of this year, on the influencer side. The 249 00:14:38,579 --> 00:14:43,589 first one was I think the first category was fitness. The second 250 00:14:43,589 --> 00:14:47,339 category was fashion and makeup which are very logical. The 251 00:14:47,339 --> 00:14:51,779 third category was animal husbandry. I didn't even know 252 00:14:51,809 --> 00:14:56,339 stuff like this exists in the influence award. But we placed 253 00:14:56,339 --> 00:14:59,699 it based on the analysis of the market and it is absolutely 254 00:14:59,699 --> 00:15:03,659 insane. Seeing how a lot of small geographical areas in 255 00:15:03,659 --> 00:15:07,979 Europe and in the United States actually have people that offer 256 00:15:07,979 --> 00:15:12,509 their expertise and in, you know, taking care of the animals 257 00:15:12,509 --> 00:15:15,959 and the husbandry itself. And there are a lot of companies 258 00:15:15,959 --> 00:15:18,899 that are interested in promoting that. And that was it proved to 259 00:15:18,899 --> 00:15:21,809 us that we're actually onto something here. And we're 260 00:15:21,809 --> 00:15:24,869 addressing the needs of the companies that usually probably 261 00:15:24,869 --> 00:15:30,449 would not appear on your usual list of people buying influencer 262 00:15:30,449 --> 00:15:35,519 campaigns or influencers working with businesses in that kind of 263 00:15:35,519 --> 00:15:38,399 stuff. So yeah, that was my story. 264 00:15:39,179 --> 00:15:41,669 Robert Plank: And that is kind of cool. And as far as the like, 265 00:15:41,669 --> 00:15:45,119 the NFT side of things there. What's interesting about that, 266 00:15:45,119 --> 00:15:47,849 is that there, there are many different skills out there that 267 00:15:47,849 --> 00:15:51,389 are easy for people like you and me part for others. And we every 268 00:15:51,389 --> 00:15:53,849 person is different, everyone has them. And it's a good 269 00:15:53,849 --> 00:15:57,599 reminder that will even though I know just to run this software, 270 00:15:57,599 --> 00:15:59,819 push this button or do this thing. Some people are like, 271 00:15:59,999 --> 00:16:02,939 which software which button What if I pushed the wrong button, am 272 00:16:02,939 --> 00:16:06,209 I am I doing the right thing. So and whenever we have that, like 273 00:16:06,209 --> 00:16:09,449 kind of entrepreneurial dream, that goal, that business we want 274 00:16:09,449 --> 00:16:13,169 to build, it's, it can be really discouraging. And you might even 275 00:16:13,169 --> 00:16:15,899 quit before you started. I mean, how many people out there want 276 00:16:15,899 --> 00:16:19,619 to create their own NFT for their artwork or something like 277 00:16:19,619 --> 00:16:23,399 that, or want to create an app or a website or software or 278 00:16:23,399 --> 00:16:26,669 something like that, and they are hung up because they think 279 00:16:26,819 --> 00:16:29,279 they need to go back to school, you need to take a class you 280 00:16:29,279 --> 00:16:32,099 need to read books, and the magic of these freelance 281 00:16:32,099 --> 00:16:36,479 marketplaces now more than ever, is that you can just go to a 282 00:16:36,479 --> 00:16:39,389 freelancer and get something set up or have some kind of long 283 00:16:39,389 --> 00:16:42,899 term project or, or get them to create something for you. Even 284 00:16:42,899 --> 00:16:45,959 if you have none of the skills don't have the expertise, you 285 00:16:45,959 --> 00:16:49,169 just get good at communicating what it is you want, and then 286 00:16:49,169 --> 00:16:52,019 check their work. That's kind of a important reminder, which I 287 00:16:52,019 --> 00:16:54,389 feel like our conversation is full of those. And so to kind 288 00:16:54,389 --> 00:16:59,369 of, kind of unpack that animal Husband Husband tree example. 289 00:16:59,759 --> 00:17:01,919 Like what is what does that like? Because like usually when 290 00:17:01,919 --> 00:17:05,069 I think influencer marketplaces I think remote work. So is that 291 00:17:05,069 --> 00:17:08,579 a matter of like, my horse is sick, my pig is sick, I need 292 00:17:08,609 --> 00:17:13,319 like medical veterinarian advice or like, what does a bribe 293 00:17:14,069 --> 00:17:18,779 influencer or freelancer job for animal husbandry look like? 294 00:17:20,579 --> 00:17:24,329 Unknown: For the most part, it's the expertise and the promotion 295 00:17:24,359 --> 00:17:29,159 of the peripheral products and services that come with the 296 00:17:29,159 --> 00:17:33,449 particular need. So whether it's going to be some technology, or 297 00:17:33,449 --> 00:17:38,459 devices or products that are used for grooming, or you know, 298 00:17:38,459 --> 00:17:42,329 the newborn animals, the shampoos, the everything that 299 00:17:42,329 --> 00:17:45,299 comes into the picture that people really don't think about. 300 00:17:45,659 --> 00:17:48,779 But if you are in a particular segment, or in a particular 301 00:17:48,779 --> 00:17:51,509 market, they are incredibly, incredibly important because 302 00:17:51,509 --> 00:17:54,809 what products you use on your, you know, newborn animals is how 303 00:17:54,809 --> 00:17:58,679 these animals are going to grow up. So I think this would be the 304 00:17:58,679 --> 00:18:02,309 main direction. And funny thing, you mentioned something because 305 00:18:02,699 --> 00:18:07,049 we are actually in the process of developing and adding the 306 00:18:07,049 --> 00:18:10,259 third vertical to our platform. And this is going to be the 307 00:18:10,259 --> 00:18:13,919 first podcast that I ever mentioned it on, we are going to 308 00:18:13,919 --> 00:18:19,859 be adding online coaches. So I think by that we are basically 309 00:18:19,859 --> 00:18:23,129 covering the majority of digital creators side because you can 310 00:18:23,129 --> 00:18:27,719 learn about things and you will be able to purchase the courses 311 00:18:27,719 --> 00:18:33,719 from those educators online. You also can obviously order any 312 00:18:33,719 --> 00:18:37,379 kind of creative assets for your company and new through the 313 00:18:37,379 --> 00:18:41,009 freelancers. And from the influencers. You can order the 314 00:18:41,009 --> 00:18:45,299 promotional campaigns on social media, and all of it is actually 315 00:18:45,299 --> 00:18:50,189 by keeping your advertising costs and labor costs way down. 316 00:18:50,189 --> 00:18:54,809 Because these are all gig employments, they don't require 317 00:18:54,809 --> 00:18:58,079 long term employments, they don't require benefits, etc. So 318 00:18:58,079 --> 00:19:00,749 especially for smaller businesses, as you know, first 319 00:19:00,749 --> 00:19:03,149 thing they cut is advertising budget. And in current 320 00:19:03,149 --> 00:19:05,729 conditions, they're probably not even thinking about advertising. 321 00:19:05,729 --> 00:19:08,369 But we're giving them an opportunity to actually run 322 00:19:08,369 --> 00:19:10,679 advertising campaigns at pennies on the dollar. 323 00:19:11,970 --> 00:19:14,610 Robert Plank: And this this kind of goes full circle, because at 324 00:19:14,610 --> 00:19:18,060 the beginning of our discussion, you mentioned COVID times you 325 00:19:18,060 --> 00:19:21,780 mentioned kind of a shake up a changeup in the industry, and 326 00:19:21,780 --> 00:19:25,650 there are probably there are guaranteed businesses out there 327 00:19:25,770 --> 00:19:28,710 that are looking for these kinds of additional income streams. 328 00:19:28,710 --> 00:19:31,560 And so and so it took a couple things come to mind from our 329 00:19:31,620 --> 00:19:35,160 current line of conversation. One is that you always hear 330 00:19:35,220 --> 00:19:39,120 about an influencer seeking work and trying to get hired but then 331 00:19:39,750 --> 00:19:42,270 knowing about your marketplace here, there's kind of the other 332 00:19:42,270 --> 00:19:45,570 side of that of, of some of someone like selling their their 333 00:19:45,570 --> 00:19:49,500 services and like the selling like the like the the 334 00:19:49,500 --> 00:19:53,610 veterinarian kind of service is like the you know, advice about 335 00:19:53,640 --> 00:19:55,950 raising my newborn pig or something like that. And so I'm 336 00:19:55,950 --> 00:19:58,920 sure that there are like veterinarians and people like 337 00:19:58,920 --> 00:20:02,550 business owners like That who maybe have a brick and mortar 338 00:20:02,550 --> 00:20:06,720 location, and they're looking to get new streams of revenue, and 339 00:20:06,720 --> 00:20:11,430 they could use your platform to use their existing, you know, 340 00:20:11,490 --> 00:20:16,620 animals, livestock, things like that to you to advertise these 341 00:20:16,620 --> 00:20:19,380 kind of products as an influencer on your platform. So 342 00:20:19,380 --> 00:20:21,960 that part is pretty cool. And then also what you said there 343 00:20:21,960 --> 00:20:24,780 about kind of the online coaches and about the advertising. I 344 00:20:24,780 --> 00:20:28,740 mean, anytime I interview, Facebook ad, Google ad, YouTube 345 00:20:28,770 --> 00:20:33,420 ad expert here, Igor, but there's usually the gotcha, 346 00:20:33,450 --> 00:20:37,590 which is, it'll cost you about $30,000 retainer, right, it's, 347 00:20:37,650 --> 00:20:40,050 you need to give us a bunch of money up front, and we'll just 348 00:20:40,050 --> 00:20:43,800 burn through it. And there's no guarantee in six months, what we 349 00:20:43,800 --> 00:20:46,740 can guarantee is that the money will be spent. But then we might 350 00:20:46,770 --> 00:20:49,830 ask for more money, because either the campaign didn't break 351 00:20:49,830 --> 00:20:52,770 even or barely broke even. And now it's time to really do the 352 00:20:52,770 --> 00:20:55,290 advertising and keep paying us because if you stop those 353 00:20:55,290 --> 00:20:59,010 advertising campaigns are done for and so what you've explained 354 00:20:59,010 --> 00:21:02,700 here is a very interesting solution here of hiring someone 355 00:21:02,700 --> 00:21:06,600 on the bribe platform, to do the strategy to do the coaching to 356 00:21:06,600 --> 00:21:09,930 solve the problems and create a plan, and then go and hire 357 00:21:09,930 --> 00:21:13,230 someone else for implementation. And that seems, as you 358 00:21:13,230 --> 00:21:17,850 mentioned, there kind of a lien or way of getting the job done, 359 00:21:17,970 --> 00:21:21,870 especially in whether might be this business or that business 360 00:21:21,930 --> 00:21:26,280 that has been hit hard, and needs to figure out a more low 361 00:21:26,280 --> 00:21:30,150 budget way of getting the job done. And maybe people have been 362 00:21:30,150 --> 00:21:33,480 held back by the cost prohibitive pneus of all these 363 00:21:33,480 --> 00:21:36,930 Pay Per Click ads. So now your platform makes it possible 364 00:21:36,960 --> 00:21:40,350 you're making dreams come true. Congratulations. As we're 365 00:21:40,350 --> 00:21:42,960 winding down our conversation here. Is there anything that we 366 00:21:42,960 --> 00:21:46,320 did not mention about the bribe platform or about what you have 367 00:21:46,320 --> 00:21:49,020 going on that you think we need to work into the show anything 368 00:21:49,020 --> 00:21:49,680 come to mind, 369 00:21:51,180 --> 00:21:53,370 Unknown: the only thing that comes to mind, come check us 370 00:21:53,370 --> 00:21:56,700 out, we're free, we're wide open, my 10 year old daughter is 371 00:21:56,700 --> 00:22:00,570 on the platform. So that proves to you that it's very easy to 372 00:22:00,570 --> 00:22:03,510 use and very user friendly, I actually do one better from what 373 00:22:03,510 --> 00:22:08,040 you said, for a lot of our personal corporate needs. We 374 00:22:08,040 --> 00:22:12,570 hire the professionals from bribe. So we have so much faith 375 00:22:12,570 --> 00:22:15,660 into people on it that the YouTubers, the promoters 376 00:22:15,660 --> 00:22:18,690 Instagramers, we use them all the time, we're very happy with 377 00:22:18,690 --> 00:22:22,290 the results. There's a lot of repeated orders from our 378 00:22:22,290 --> 00:22:26,040 company, and coming users bribe.com 379 00:22:26,880 --> 00:22:32,100 Robert Plank: Fantastic bing.com. That's brybe.com. You 380 00:22:32,100 --> 00:22:34,860 heard it from ego. It's like Inception. Sometimes they hire 381 00:22:34,920 --> 00:22:39,330 the bribe users to get work done on bribe, check it out, you have 382 00:22:39,330 --> 00:22:43,050 everything to gain, nothing to lose, except for maybe the 383 00:22:43,050 --> 00:22:46,560 possibility of finding this new freelance marketplace who 384 00:22:46,560 --> 00:22:49,350 actually wants you who is up and coming and eager for your 385 00:22:49,350 --> 00:22:53,010 business, like you always hear about, you can you can either 386 00:22:53,040 --> 00:22:55,890 put your money in like a big bank with a national chain where 387 00:22:55,890 --> 00:22:59,040 you're just a number to them, or you can go and find a more local 388 00:22:59,100 --> 00:23:02,070 credit union where you get a better deal because they're more 389 00:23:02,070 --> 00:23:05,490 localized and they care about you more. This seems to me like 390 00:23:05,490 --> 00:23:10,620 the version of that be our ybe.com is the place to go. 391 00:23:10,680 --> 00:23:13,620 We'll see you there. And thank you Igor for stopping by and 392 00:23:13,620 --> 00:23:14,370 taking the time. 393 00:23:14,849 --> 00:23:16,889 Unknown: Thank you, Robert. It was great being here. Appreciate 394 00:23:16,889 --> 00:23:18,929 it. Have a good day. Happy Holidays everybody. 395 00:23:22,470 --> 00:23:24,960 Robert Plank: This is Robert plank from the marketer of the 396 00:23:24,960 --> 00:23:28,710 day podcast which you can find at marketer of a day.com for 397 00:23:28,710 --> 00:23:34,350 more episodes and def Why podcast.com forward Slash Free. 398 00:23:34,380 --> 00:23:37,080 If you want to know more about running your own podcast or 399 00:23:37,080 --> 00:23:41,100 running a better or more fun or easier or less time intensive 400 00:23:41,100 --> 00:23:46,320 podcast. Go to DF ly podcast.com/free To find out 401 00:23:46,320 --> 00:23:48,330 more right this instant