1 00:00:00,000 --> 00:00:04,260 Robert Plank: marketer of the Day episode 846 relationship 2 00:00:04,260 --> 00:00:12,240 list building grow your network with Corinne Lafond. Welcome 3 00:00:12,240 --> 00:00:15,390 back to the podcast. We're here with Corinne Lafond, and Corrine 4 00:00:15,390 --> 00:00:19,980 has been a PR practitioner for the past 10 years, she lived in 5 00:00:20,010 --> 00:00:23,910 Jamaica. Now she's back in her home of Trinidad and Tobago. She 6 00:00:23,910 --> 00:00:27,870 has been a Toastmaster since 2012. and held the position of 7 00:00:27,870 --> 00:00:31,050 PR manager epi division and district level. And Karina will 8 00:00:31,050 --> 00:00:34,590 be talking to us about PR, communications, branding, 9 00:00:34,620 --> 00:00:38,160 protocol, etiquette and how that all relates to her in her 10 00:00:38,160 --> 00:00:42,090 business, making money, having fun, delivering your message, 11 00:00:42,090 --> 00:00:44,700 changing the world, all that fun stuff. So glad to have you on 12 00:00:44,700 --> 00:00:45,300 the program. 13 00:00:47,430 --> 00:00:49,620 Unknown: It'll be great to spend the rest of my life with you, 14 00:00:49,620 --> 00:00:52,830 Robert, because clearly, all of that will have to be done in the 15 00:00:52,830 --> 00:00:54,990 rest of our lives. Yes, 16 00:00:55,050 --> 00:00:58,410 Robert Plank: is a never ending work and, and the thing that 17 00:00:58,440 --> 00:01:01,590 impresses me the most about you, the thing that drew me to you is 18 00:01:01,650 --> 00:01:05,130 I was making that deliberate effort to appear on other 19 00:01:05,130 --> 00:01:08,610 podcasts to contact with their podcasts, I went to a podcasting 20 00:01:08,610 --> 00:01:14,040 directory and as you know, everyone is fine. Get being on 21 00:01:14,040 --> 00:01:17,910 your podcast. But then when it's time to return the favor, it's 22 00:01:17,910 --> 00:01:19,890 always difficult, right? They don't they don't they don't want 23 00:01:19,890 --> 00:01:23,610 to help you out. They don't want to give you your your buzz, your 24 00:01:23,610 --> 00:01:26,610 marketing. But what really impressed me about you and your 25 00:01:26,610 --> 00:01:30,510 listing in the podcast directory was you said, be a guest on my 26 00:01:30,510 --> 00:01:33,840 show. And then in return, I will be a guest on your show. And I 27 00:01:33,840 --> 00:01:37,260 was very impressed with that. Because so many times some 28 00:01:37,260 --> 00:01:39,870 people are good at their relationships, but there's no 29 00:01:39,960 --> 00:01:42,840 kind of there's no system right? There's no method to the 30 00:01:42,840 --> 00:01:46,200 madness. Yeah. But But I just mean in general, like sometimes 31 00:01:46,200 --> 00:01:48,900 people are relationship people. And there's there's no system. 32 00:01:48,990 --> 00:01:51,570 And some people are all about the system and the checklist, 33 00:01:51,570 --> 00:01:54,150 but there's no relationship. So what's good about you, from what 34 00:01:54,150 --> 00:01:57,240 I know from you so far already being on your show, is you sort 35 00:01:57,240 --> 00:02:01,230 of have both right you you have the people skills, but also the 36 00:02:01,320 --> 00:02:04,260 systems so that we it's repeatable, so So yeah, what's 37 00:02:04,260 --> 00:02:07,980 on your mind, what has been your focus lately in your business, 38 00:02:08,310 --> 00:02:12,210 Unknown: you know, a lot of things has have been on my mind, 39 00:02:12,240 --> 00:02:14,460 a lot of things, you know, coming to the end of the year, 40 00:02:14,670 --> 00:02:18,300 but for me, it's always throw there, but especially coming to 41 00:02:18,300 --> 00:02:21,450 the end of the year as entrepreneurs, we we tend to 42 00:02:21,450 --> 00:02:24,030 kind of roll a lot of things, what has happened in the past 43 00:02:24,030 --> 00:02:26,280 year where we would want to do things differently, some new 44 00:02:26,280 --> 00:02:29,970 ideas coming forward, that I want to implement that I started 45 00:02:29,970 --> 00:02:32,970 implementing, I'm not finished, you know, putting the things 46 00:02:32,970 --> 00:02:34,950 together, because it's all technology. And you know, you 47 00:02:34,950 --> 00:02:38,130 have to make sure you have to put all the dominoes in place. 48 00:02:38,130 --> 00:02:41,310 So when one is not to where everything is going to work. But 49 00:02:41,370 --> 00:02:44,610 But yeah, but it's really about building relationships. That's 50 00:02:44,610 --> 00:02:48,060 what I'm about. I'm about building relationships, trying 51 00:02:48,060 --> 00:02:51,630 to meet as many people as possible that would be willing 52 00:02:52,290 --> 00:02:55,470 and able to work with me in whatever capacity but the 53 00:02:55,470 --> 00:02:58,590 struggle with that is, there are people who will look at you and 54 00:02:58,590 --> 00:03:02,460 say, I You're not the type of person I want to work with, in 55 00:03:02,460 --> 00:03:04,980 the sense that you don't have so many followers, you don't have 56 00:03:04,980 --> 00:03:08,820 the amount of statistics, you're not as an influencer, you're 57 00:03:08,820 --> 00:03:13,110 probably not this particular race, you know, you're not in a 58 00:03:13,200 --> 00:03:17,610 particular location, it's a lot of things, I wouldn't want to 59 00:03:17,610 --> 00:03:21,240 say working against you their criteria that they use is what 60 00:03:21,240 --> 00:03:24,480 they use, and it may eliminate, I will tell you the possibility 61 00:03:24,480 --> 00:03:27,690 of having something really, really good coming out of that 62 00:03:27,690 --> 00:03:31,320 relationship if you just take the chance. And entrepreneurship 63 00:03:31,320 --> 00:03:36,810 is about taking the risks, and not just seeing the picture that 64 00:03:36,810 --> 00:03:40,620 you want. But there may be something bigger behind that you 65 00:03:40,620 --> 00:03:45,000 are not seeing and if you just allow things to happen, it will 66 00:03:45,030 --> 00:03:51,570 it will manifest itself. You know, I have had some IDs that I 67 00:03:51,570 --> 00:03:54,840 put on one most every year and I reach out to people I reach out 68 00:03:54,840 --> 00:03:57,450 to my list of people who are guests on my show, first of all, 69 00:03:57,450 --> 00:04:00,870 they're my core group who have been guests on my podcast and 70 00:04:00,870 --> 00:04:05,490 then I reach out what after that. And I don't ask people how 71 00:04:05,490 --> 00:04:08,730 many followers you have, what's your influence? How many 72 00:04:08,730 --> 00:04:12,600 Twitter's? How many days who how many, I don't ask that, if 73 00:04:12,600 --> 00:04:17,160 somebody is willing to be a speaker and can bring value and 74 00:04:17,160 --> 00:04:20,970 can follow the instructions that is given I am there to support 75 00:04:20,970 --> 00:04:25,350 you, because I believe we are all trying in the same space to 76 00:04:25,350 --> 00:04:29,490 get somewhere wherever that somewhere is we are trying to 77 00:04:29,490 --> 00:04:32,850 get somewhere and the most beautiful thing is having a 78 00:04:32,850 --> 00:04:38,550 picture in your mind of what that somewhere may be or is and 79 00:04:38,550 --> 00:04:41,250 then the unexpected things happen that you never 80 00:04:41,250 --> 00:04:44,070 anticipated that is even better than the thing that you picture 81 00:04:44,070 --> 00:04:48,630 in your mind. And so you end up gelling with someone you ended 82 00:04:48,630 --> 00:04:52,110 up relating so well that you want to continue working or you 83 00:04:52,110 --> 00:04:56,430 put people on to other people, you know, get into more of the 84 00:04:56,430 --> 00:05:00,660 network that persons can work with. So I I am all about 85 00:05:00,660 --> 00:05:04,440 building relationships, I'm all about being authentic. I am 86 00:05:04,440 --> 00:05:08,820 about, you know, just seeing where life takes me. You know, 87 00:05:08,820 --> 00:05:13,350 I, people's I don't believe in planning, I used to at one 88 00:05:13,350 --> 00:05:17,280 point, the pandemic has taught many people that, hey, all your 89 00:05:17,280 --> 00:05:22,230 plans, forget it. You know, don't even think about planning. 90 00:05:22,410 --> 00:05:24,570 And I'm not saying that people just throw things to the wind, 91 00:05:24,570 --> 00:05:28,380 although that's a great way to live. But you can have things in 92 00:05:28,380 --> 00:05:30,840 your mind that you can start putting in place, putting little 93 00:05:30,840 --> 00:05:34,470 things in place, you know, setting things up, but don't 94 00:05:34,470 --> 00:05:38,970 hold it to your chest in a way that, oh, I'm going to hold on 95 00:05:38,970 --> 00:05:44,370 to this. And you know, don't be so tight about it, just put 96 00:05:44,370 --> 00:05:47,670 things in place as much as you can, and let it go. And as you 97 00:05:47,670 --> 00:05:50,280 see opportunities, because opportunities keep coming in my 98 00:05:50,280 --> 00:05:53,880 inbox every day, it's amazing. It might be in alignment with 99 00:05:53,880 --> 00:05:56,580 the things that I think about and what I want to do. And I'm 100 00:05:56,580 --> 00:06:00,510 like, Whoa, this is, this is good, where did you come from, 101 00:06:00,750 --> 00:06:04,020 it might stir the pot a bit, because I might have been 102 00:06:04,020 --> 00:06:06,870 leaning towards something else. And then this thing comes up, 103 00:06:06,870 --> 00:06:10,710 and it's in such alignment with what I want to do. And I'm like, 104 00:06:10,710 --> 00:06:14,940 why I, I feel this, this is resonating with me. And you may 105 00:06:14,940 --> 00:06:21,270 have to shift. So be liquid, be flexible, be open, you know, be 106 00:06:21,270 --> 00:06:26,670 malleable, you know, that's what it is be resilient, don't be so 107 00:06:26,670 --> 00:06:31,080 tight about anything, because things may come that may be 108 00:06:31,080 --> 00:06:34,590 better, and you can just ignore it because you're so fixated on 109 00:06:34,590 --> 00:06:35,910 this particular part. 110 00:06:37,260 --> 00:06:41,160 Robert Plank: I like that a lot. be dynamic, be adaptable. And 111 00:06:41,190 --> 00:06:44,370 and the thing that I'm I'm having in my mind, as you're 112 00:06:44,370 --> 00:06:47,700 saying this is, it's still important to have a plan because 113 00:06:47,700 --> 00:06:51,660 you're saying that trap number one is having no plan and then 114 00:06:51,690 --> 00:06:54,330 you don't even know where you're ending up. And then trap number 115 00:06:54,330 --> 00:06:57,750 two is the other extreme where your plan is so rigid, that you 116 00:06:57,750 --> 00:07:01,410 may miss good opportunities along the way, or you or you may 117 00:07:01,410 --> 00:07:04,680 shoot yourself in the foot because life never goes as 118 00:07:04,680 --> 00:07:07,530 planned. There's always some unexpected difficulties, 119 00:07:07,530 --> 00:07:11,190 roadblocks, and then even the the final outcome may be about 120 00:07:11,190 --> 00:07:14,460 like, you know, 20% difference, right and what what you 121 00:07:14,460 --> 00:07:16,830 expected. And then at that point, it's time to then 122 00:07:16,830 --> 00:07:20,190 readjust and head towards the next goal. And what you're 123 00:07:20,190 --> 00:07:23,460 saying about what you've learned. And what you're good at 124 00:07:23,490 --> 00:07:27,330 is have these relationships and don't just look at the numbers, 125 00:07:27,330 --> 00:07:30,480 don't just look at what's on paper, number of followers have 126 00:07:30,480 --> 00:07:32,940 this core group and you know what come in, this is something 127 00:07:32,940 --> 00:07:36,090 that I took me a few years to figure out because you always 128 00:07:36,090 --> 00:07:40,140 think about creating content, blogging, warming up your list, 129 00:07:40,140 --> 00:07:44,460 podcasting. And once I realized, man, a podcast, instead of it 130 00:07:44,460 --> 00:07:47,880 being me clicking the record button and talking about topic, 131 00:07:47,880 --> 00:07:51,780 one topic to topic three, instead, get other people on the 132 00:07:51,780 --> 00:07:54,090 show, and then have all this back and forth. And then now you 133 00:07:54,090 --> 00:07:57,330 have all these possibilities right now you can be on their 134 00:07:57,330 --> 00:07:59,730 show, they can promote your show. And then you even 135 00:07:59,730 --> 00:08:04,200 mentioned that kind of three way opportunity where let's say 136 00:08:04,200 --> 00:08:07,650 someone needs help with this, but you can't provide it but you 137 00:08:07,650 --> 00:08:10,740 know, someone who knows it and you connect those people now you 138 00:08:10,740 --> 00:08:14,040 win on both sides. So there's a lot of like, bigger picture 139 00:08:14,040 --> 00:08:15,660 thinking outside the box happening, 140 00:08:15,840 --> 00:08:19,650 Unknown: right? That's right. I couldn't I couldn't do a podcast 141 00:08:19,740 --> 00:08:23,430 with me alone speaking it. When I was setting up my podcast, I 142 00:08:23,430 --> 00:08:25,830 thought of that as like, what am I going to do my part especially 143 00:08:25,830 --> 00:08:28,680 I did my self talk. I'm like, That makes no sense. I don't 144 00:08:28,680 --> 00:08:31,350 feel good about that. That's that's not bringing joy to me. 145 00:08:31,620 --> 00:08:34,950 I'm hearing my own self. I'm talking to myself. It's not I 146 00:08:34,950 --> 00:08:39,480 haven't done it. And so for example, right now, I am doing a 147 00:08:39,480 --> 00:08:42,990 12 days countdown to Christmas, you know when series on my 148 00:08:42,990 --> 00:08:47,040 Facebook, YouTube and LinkedIn, I'm talking, but it's like I'm 149 00:08:47,040 --> 00:08:50,550 talking. It's live. Some talking to people, some people engage 150 00:08:50,550 --> 00:08:53,430 some people don't it doesn't matter to me. But I'm sharing my 151 00:08:53,430 --> 00:08:56,430 experience. I see it as more video journal. So I am 152 00:08:56,430 --> 00:09:00,240 journaling my own experience on video sharing. Somebody may see 153 00:09:00,240 --> 00:09:03,480 it at some point, it doesn't matter to me. I am just sharing. 154 00:09:03,510 --> 00:09:06,990 I'm just documenting this thing. So I don't know how far I will 155 00:09:06,990 --> 00:09:11,520 reach no with my podcast because I wanted to meet people from all 156 00:09:11,520 --> 00:09:16,950 over the world have that? That intellectual banter. I thrive on 157 00:09:16,950 --> 00:09:21,570 that I love intellectual banter and just challenge each other 158 00:09:21,570 --> 00:09:25,350 question thing that is more engaging. People want to hear 159 00:09:25,350 --> 00:09:29,100 that back and forth go this way, go that way and leave with 160 00:09:29,280 --> 00:09:32,400 making their own decisions, whether they agree or disagree 161 00:09:32,400 --> 00:09:36,240 have their own opinion. I think it's more interactive. So I went 162 00:09:36,240 --> 00:09:40,770 that way. And so this is why I did the podcast exchange 163 00:09:41,190 --> 00:09:45,630 extravaganza. Because I know people I thought of a marketing 164 00:09:45,630 --> 00:09:48,360 approach. I wouldn't have to spend money obviously. And it 165 00:09:48,360 --> 00:09:51,720 would allow me to get on other people's podcasts. Other people 166 00:09:51,870 --> 00:09:56,040 will hear me hopefully once it's promoted and all of that and you 167 00:09:56,040 --> 00:09:58,920 just never know who may listen to it and find me is the same 168 00:09:58,920 --> 00:10:02,910 for you. On my podcasts or any other podcasts been on my 169 00:10:02,910 --> 00:10:06,450 podcast, and somebody listened, and they may end up reaching out 170 00:10:06,450 --> 00:10:09,570 to me and say, Hey, can I meet that guy? Can I meet that girl? 171 00:10:09,570 --> 00:10:13,860 Can I, you know, you just never know. It's free marketing. It's, 172 00:10:13,950 --> 00:10:18,330 it's somebody would have never met before, you know, and you 173 00:10:18,330 --> 00:10:20,520 just don't know the relationship. Since I've been 174 00:10:20,520 --> 00:10:24,120 doing it over the past few months. There are persons who 175 00:10:24,120 --> 00:10:28,050 just absolutely love the experience of what they had with 176 00:10:28,050 --> 00:10:30,660 me. And they're like, Corrine, I just have to work with you. 177 00:10:30,660 --> 00:10:34,710 Let's find a way to do something. And I'm like, Sure, 178 00:10:34,710 --> 00:10:36,900 whenever you're ready, whatever you're thinking about, let's 179 00:10:36,900 --> 00:10:40,950 talk about it. And we'll see how it goes, you know, but I am 180 00:10:40,950 --> 00:10:44,850 always open to discussing to reaching out to see it doesn't 181 00:10:44,850 --> 00:10:49,710 matter. You know, I, I met you I met other people as a result of 182 00:10:49,710 --> 00:10:52,890 putting that and saying, Hey, let's let's have this exchange, 183 00:10:52,890 --> 00:10:57,420 I do this for you, you do this for me? No, I have done it. And 184 00:10:58,290 --> 00:11:02,940 there are persons who haven't followed through, they may have 185 00:11:02,940 --> 00:11:05,700 booked and they were supposed to be on my show and they fell 186 00:11:05,700 --> 00:11:08,790 through. I don't worry about those. I don't think about 187 00:11:08,790 --> 00:11:11,970 those. It wasn't meant to be, you know, there are people who 188 00:11:12,000 --> 00:11:15,900 probably may have been on my show, my show airs live. And 189 00:11:15,900 --> 00:11:19,110 there are others who it doesn't. And I have to wait till probably 190 00:11:19,110 --> 00:11:22,890 next year for me to see the recording of what of what we 191 00:11:22,890 --> 00:11:27,180 did. That is just part of whatever it is. So I am no 192 00:11:27,300 --> 00:11:30,000 assessing, I think like I mentioned to you evaluating this 193 00:11:30,000 --> 00:11:33,090 whole process, because I did the test of it to be able to know 194 00:11:33,090 --> 00:11:38,790 how am I moving forward with that same marketing strategy in 195 00:11:38,790 --> 00:11:42,390 2022 and beyond, because I want to continue it. But it clearly 196 00:11:42,390 --> 00:11:47,010 has to be tweaked in order to meet certain objectives that I 197 00:11:47,010 --> 00:11:51,090 would want to happen as well as for others to benefit from mine, 198 00:11:51,180 --> 00:11:54,090 you know, say because it has to be equitable. It has to be 199 00:11:54,090 --> 00:11:59,130 equitable and Right, no, I'm not sensing that equity. And, and so 200 00:11:59,130 --> 00:12:03,480 I need to make the necessary adjustments for that to happen 201 00:12:03,510 --> 00:12:09,090 that equitable. You know, reciprocation is just like any 202 00:12:09,090 --> 00:12:11,610 other relationship, I can't be in a relationship with you, 203 00:12:11,610 --> 00:12:15,930 Robert, and I'm giving 100% And you're given 20. I mean, 204 00:12:16,140 --> 00:12:19,980 something is gotta give, you know what I'm saying. So we have 205 00:12:19,980 --> 00:12:23,820 to have equity, we have to have balance, and some were 206 00:12:23,820 --> 00:12:27,000 Robert Plank: getting from you is that it's a numbers game. And 207 00:12:27,060 --> 00:12:29,760 if it's a numbers game, then that means that there's maybe 208 00:12:29,760 --> 00:12:33,240 like, three or four different kind of strategies that need to 209 00:12:33,240 --> 00:12:37,320 be put in place in the correct order, where step number one is, 210 00:12:37,350 --> 00:12:39,660 you just do something, right? You just take some action, you 211 00:12:39,660 --> 00:12:43,350 say, Do this podcast exchange extravaganza, let me take some 212 00:12:43,350 --> 00:12:46,050 action. And then yeah, and then step two, you measure the 213 00:12:46,050 --> 00:12:50,460 results. And then you say, okay, is based on this input. When I 214 00:12:50,490 --> 00:12:54,270 contact this number of people, I get this number of podcast 215 00:12:54,270 --> 00:12:58,320 guests. And that translates to this number of leads this number 216 00:12:58,320 --> 00:13:01,140 of clients and number of sales, you look at the input and the 217 00:13:01,140 --> 00:13:04,290 output, and then step. So that's like, step step one, you do 218 00:13:04,290 --> 00:13:08,160 something, step two, look at the output. Step three, now you're 219 00:13:08,160 --> 00:13:11,400 saying, Am I happy with the output? Or are there other 220 00:13:11,400 --> 00:13:15,480 tweaks are there changes I can make to get the same amount and 221 00:13:15,480 --> 00:13:19,710 less time or get get better results, or maybe bolted on or 222 00:13:19,710 --> 00:13:22,680 remove things from the system, and then kind of repeat the 223 00:13:22,680 --> 00:13:25,290 process. So that way you're going from you're kind of 224 00:13:25,290 --> 00:13:28,890 alternating between the creativity, the randomness, the 225 00:13:28,890 --> 00:13:32,460 fun ideas, and then switching to more logical analytical and 226 00:13:32,460 --> 00:13:35,580 saying, yeah, what did that get me? And then is that something I 227 00:13:35,580 --> 00:13:38,490 want to stop doing? Or something that wants to continue doing? 228 00:13:38,580 --> 00:13:41,610 And it seems like a lot of people they relied on too much 229 00:13:41,610 --> 00:13:44,040 one or the other? Right? There's, it's too much of the 230 00:13:44,100 --> 00:13:47,250 the numbers, the accounting, there's no imagination, or 231 00:13:47,250 --> 00:13:49,470 there's imagination. I'm interested to know what is 232 00:13:49,470 --> 00:13:51,720 coming back. So it's, it's interesting kind of hearing your 233 00:13:51,720 --> 00:13:55,320 thought process that you you'd say, when it's appropriate to 234 00:13:55,320 --> 00:13:58,950 measure the results. I do that when it's appropriate to do 235 00:13:58,950 --> 00:14:02,310 something fun and never, never tried before? Then I'll, I'll 236 00:14:02,310 --> 00:14:03,540 play and I'll experiment. 237 00:14:03,780 --> 00:14:06,030 Unknown: Yeah. And the rain is coming no more. No. And, you 238 00:14:06,030 --> 00:14:08,880 know, just my, my area has become even darker. I depend on 239 00:14:08,880 --> 00:14:12,930 natural light. So forgive me for that. rain is pouring like cats 240 00:14:12,930 --> 00:14:15,930 and dogs, you know. But yeah, and I like the beginning 241 00:14:15,930 --> 00:14:20,310 process, just take action, which is the hardest part. A lot of 242 00:14:20,310 --> 00:14:23,610 people just don't want to take action. They want everything to 243 00:14:23,610 --> 00:14:27,720 be lined up, you know, in place. I don't care. I just take 244 00:14:27,720 --> 00:14:30,510 action. I mean, I set something up that I can feel satisfied 245 00:14:30,510 --> 00:14:35,160 with. And I just tweak as I go along. I take as I go along. And 246 00:14:35,160 --> 00:14:38,610 when it's necessary. I do the necessary evaluation, I look at 247 00:14:38,610 --> 00:14:42,300 certain things that might never be numbers. It might never be 248 00:14:42,300 --> 00:14:45,480 numbers, necessarily. It's like I said, the quality of 249 00:14:45,480 --> 00:14:49,440 everything on it. I'll tell you something. It allows me to 250 00:14:49,440 --> 00:14:54,330 experience how other people do their podcast and ask myself 251 00:14:55,530 --> 00:14:59,250 Okay, I'm seeing how Robert is doing his is probably in this 252 00:14:59,250 --> 00:15:02,820 room where live Whatever, what do I need to change in terms of 253 00:15:02,820 --> 00:15:06,600 mine? He has a desktop on them Should I put on this way? You 254 00:15:06,600 --> 00:15:09,960 know, and you can also do the same. You can also look at the 255 00:15:09,960 --> 00:15:12,990 way I am doing mine and say, oh, what can I learn from Corinne. 256 00:15:12,990 --> 00:15:17,190 So it's when I say equitable and balanced we have, it's all of 257 00:15:17,190 --> 00:15:21,480 that learning is not only necessarily numbers, for me, 258 00:15:21,480 --> 00:15:25,440 it's always about quality over quantity, what's the quality? 259 00:15:26,130 --> 00:15:30,390 Because that is going to help create a sustainable and 260 00:15:30,390 --> 00:15:33,600 repeatable process. So for example, I mean, like my 261 00:15:33,600 --> 00:15:37,980 podcast, I can speak to date and all of that a lot of people say, 262 00:15:37,980 --> 00:15:41,610 Oh, I got so many downloads. I got so many downloads of this 263 00:15:41,610 --> 00:15:45,360 and so many. I can say that, honestly, I'm telling you the 264 00:15:45,360 --> 00:15:49,260 truth. Yeah, I am still building my data in terms of that. But 265 00:15:49,260 --> 00:15:55,290 what do I get? I get people writing in to me. And I mean, 266 00:15:56,130 --> 00:15:59,430 repeat guest. They are constantly coming back on my 267 00:15:59,430 --> 00:16:03,240 show. That's one thing for sure. They are constantly referring 268 00:16:03,240 --> 00:16:07,020 guests. To me, that's a constant thing. They are constantly 269 00:16:07,020 --> 00:16:13,200 giving me positive rave reviews. Okay, so there's a follow up and 270 00:16:13,200 --> 00:16:16,740 engagement, which I post and I share all over on social media 271 00:16:16,740 --> 00:16:20,220 and tag them on it so people can see it's not my words is their 272 00:16:20,220 --> 00:16:23,400 actual words that I use and their tags. So if there's a lie, 273 00:16:23,400 --> 00:16:26,790 they could say, yes, it's a lie. But it has never happened. You 274 00:16:26,790 --> 00:16:29,760 know, there is a building of collaboration. So the 275 00:16:29,760 --> 00:16:32,940 relationship is not only for that particular day, it 276 00:16:32,940 --> 00:16:37,170 continues for a lifetime, if necessary. There are people who, 277 00:16:37,530 --> 00:16:41,670 like I say, call on summits and conferences, and I may have no 278 00:16:41,670 --> 00:16:45,870 attendees, but what do I have, I have a relationship with 279 00:16:45,870 --> 00:16:49,530 somebody that I can depend on call on, I can say, hey, let's 280 00:16:49,530 --> 00:16:53,310 build out a course on this, I like that, let's do this, let's 281 00:16:53,310 --> 00:16:56,310 do that. Or let's get together and do a book, whatever it may 282 00:16:56,310 --> 00:17:00,210 be. So it's not only the numbers, it's the quality of 283 00:17:00,210 --> 00:17:03,750 that relationship I want when people leave my presence, when 284 00:17:03,750 --> 00:17:06,810 they interact with me, it's always a positive one, they feel 285 00:17:06,810 --> 00:17:13,110 energized, they feel that, you know, I left them with value, I 286 00:17:13,110 --> 00:17:15,750 brought something to their podcast, or whatever the 287 00:17:15,750 --> 00:17:19,530 relationship or collaboration may be. It may not give us the 288 00:17:19,530 --> 00:17:25,800 numbers yet, yet. Okay. It may not give us the numbers yet, but 289 00:17:25,800 --> 00:17:30,540 it will come. You know. So you have to know, because the other 290 00:17:30,540 --> 00:17:33,780 thing is, you're going into it with the numbers in your mind, 291 00:17:34,110 --> 00:17:36,960 and you don't get it and you're like this is a total failure. 292 00:17:37,200 --> 00:17:40,320 This this, this makes no sense. I'm not doing this again, no, 293 00:17:40,320 --> 00:17:43,980 that's not how it works. At least not in my in my mind. And 294 00:17:43,980 --> 00:17:47,730 in my book, that's not how it works. You know, you have to 295 00:17:47,730 --> 00:17:50,310 keep at it, you build it, you build it, I have loads of 296 00:17:50,310 --> 00:17:54,960 content that I need to really distill and do a lot of work 297 00:17:54,960 --> 00:17:59,370 with, you know, but you just can't stop that you have to know 298 00:17:59,370 --> 00:18:02,160 what you really what really matters to you the most. 299 00:18:03,300 --> 00:18:04,950 Robert Plank: And what I'm getting so I'm getting from you 300 00:18:04,950 --> 00:18:08,340 is that you're saying that this goal, this outcome you have it 301 00:18:08,340 --> 00:18:11,970 does not necessarily have to be numbers and and my thinking is, 302 00:18:12,030 --> 00:18:16,950 it can be am I showing up to my appointments? Am I Am I you 303 00:18:16,950 --> 00:18:20,490 know, talking to at least someone this week, or at least 304 00:18:20,490 --> 00:18:25,440 someone today or am I putting in the time the work that I told 305 00:18:25,440 --> 00:18:28,740 myself I was going to put into this podcast every week when I 306 00:18:28,740 --> 00:18:32,880 started and so even just showing up is part of it. And you're 307 00:18:32,880 --> 00:18:35,970 reminding me that there are so many times when with this 308 00:18:35,970 --> 00:18:38,910 podcasting thing sometimes I think I don't really want it 309 00:18:38,910 --> 00:18:42,300 want to meet let's see is it 10/3 is a time to meet with 310 00:18:42,300 --> 00:18:45,210 Korean already for my podcast show. And it's so easy to 311 00:18:45,210 --> 00:18:49,350 sometimes flake to to, you know, not not stick with my 312 00:18:49,350 --> 00:18:52,110 commitments. And there's all these little reminders where I 313 00:18:52,110 --> 00:18:56,340 always tell myself that I usually dread up until a podcast 314 00:18:56,340 --> 00:18:59,700 interview or meeting. But two minutes in I'm thinking I'm so 315 00:18:59,700 --> 00:19:04,050 glad I did this. I'm so glad to be here. And even that as right 316 00:19:04,050 --> 00:19:07,320 near the end of the meeting. I'm thinking like, Why was I being 317 00:19:07,320 --> 00:19:10,470 negative? Why was I trying to talk me out of it. So so many 318 00:19:10,470 --> 00:19:13,740 things are just like practice repetition. And that way you 319 00:19:13,740 --> 00:19:17,490 have the reminders to yourself to push through, even if you 320 00:19:17,490 --> 00:19:20,760 don't really feel like taking the action. But as soon as you 321 00:19:20,760 --> 00:19:23,130 start, then it's fun and you're glad that you did it. 322 00:19:23,820 --> 00:19:25,740 Unknown: I am so glad you mentioned that because that is 323 00:19:25,740 --> 00:19:29,640 exactly what I mentioned on my 12 days countdown to Christmas, 324 00:19:29,640 --> 00:19:33,210 you know when on Facebook, you should check it out. And I set 325 00:19:33,210 --> 00:19:36,060 this thing I did. It's amazing. I tell you it's inspiration, I 326 00:19:36,060 --> 00:19:41,400 take no credit from it for it. And I I was like God help me 327 00:19:41,400 --> 00:19:43,980 with this. And he gave me everything that I needed. within 328 00:19:43,980 --> 00:19:46,650 the same day I set up everything and in the evening. I started 329 00:19:46,710 --> 00:19:50,640 with the 12 the founder. And I was like you know like one day 330 00:19:50,640 --> 00:19:55,230 pass go into the lab and I'm like Jesus, why do I need to be 331 00:19:55,230 --> 00:19:59,340 doing this? You know, I sometimes I forget that I'm 332 00:19:59,340 --> 00:20:02,400 supposed to be Live doing this on Facebook, YouTube and 333 00:20:02,400 --> 00:20:06,060 LinkedIn. And I'm like I said it even like publicly, I said, you 334 00:20:06,060 --> 00:20:09,030 know, this is forcing me to be consistent. This is forcing me 335 00:20:09,030 --> 00:20:14,940 to do something that I may not want to do or like to do or have 336 00:20:14,940 --> 00:20:18,570 to do. But you know, I just do it, you know, and it is forcing 337 00:20:18,570 --> 00:20:22,860 me to be disciplined to show up even when I do, I don't want to 338 00:20:22,860 --> 00:20:26,640 I just wish, if that sort of discipline can transition into 339 00:20:26,640 --> 00:20:30,150 exercise and other areas of my life, but I'm taking time with 340 00:20:30,150 --> 00:20:32,730 it, you know, I'm taking time away. But you're absolutely 341 00:20:32,730 --> 00:20:35,850 right. You know, and I have a few more days to go, I have to 342 00:20:35,850 --> 00:20:38,430 do on this evening until the 24th. So I have to show up the 343 00:20:38,430 --> 00:20:42,990 next few days. And I show up because I don't want to be a 344 00:20:42,990 --> 00:20:46,230 disappointment that day. And I may not show up maybe the day a 345 00:20:46,230 --> 00:20:49,140 lot of people may be trying to listen, because they may have 346 00:20:49,140 --> 00:20:52,950 heard about it in the past few days. And they didn't get to 347 00:20:52,950 --> 00:20:57,510 come on, but they have the time. No. So you know, you have to 348 00:20:57,510 --> 00:21:00,150 show up no matter what, sometimes you're having a 349 00:21:00,150 --> 00:21:03,990 webinar, sometimes you're having a training your workshop, nobody 350 00:21:03,990 --> 00:21:08,640 shows on that day, that's okay, you do it anyway, you do it 351 00:21:08,670 --> 00:21:12,690 anyway, you produce the content, and you do it anyway. And you 352 00:21:12,690 --> 00:21:17,460 can decide how you can set it up as an evergreen or how you plan 353 00:21:17,460 --> 00:21:20,580 to use it. After that, you know, you can generate an income, you 354 00:21:20,580 --> 00:21:23,430 could give it away for free to build a list. Guess there's 355 00:21:23,430 --> 00:21:25,830 value in everything. It's not only a matter of money, but it 356 00:21:25,830 --> 00:21:29,520 has value. And I can say there's value in the list. You don't 357 00:21:29,520 --> 00:21:32,280 know what that list could convert two for you, you know, 358 00:21:33,060 --> 00:21:35,040 Robert Plank: yes. And as you're explaining this, what's 359 00:21:35,040 --> 00:21:38,670 happening in my imagination is there's there's two boxes, and 360 00:21:38,670 --> 00:21:42,270 there's a divider in the middle. And for me the divider is 361 00:21:42,330 --> 00:21:46,080 discipline or showing up and what separates. And the two 362 00:21:46,080 --> 00:21:49,770 things that are being separated is there's kind of the you in 363 00:21:49,770 --> 00:21:53,700 the moment, who may feel like taking action or may feel like 364 00:21:53,700 --> 00:21:56,100 doing this or not. And then there's the long term view, 365 00:21:56,100 --> 00:21:59,340 there's the you that looks into the past and in the future and 366 00:21:59,340 --> 00:22:03,810 says I'm glad I was consistent with all my appointments. I'm 367 00:22:03,810 --> 00:22:06,420 glad I put in the work, I'm looking forward to the things 368 00:22:06,420 --> 00:22:09,360 happening in the future. And if you can know that, while you 369 00:22:09,360 --> 00:22:12,300 just push through the discipline to become a better person, now 370 00:22:12,300 --> 00:22:14,700 you have more choices. And I think that's what it comes down 371 00:22:14,700 --> 00:22:17,610 to right you and I are talking about the size of your list, 372 00:22:17,730 --> 00:22:20,910 having these these followers that are expecting you to do 373 00:22:20,910 --> 00:22:23,760 your webinars, having all these relationships, the people you 374 00:22:23,760 --> 00:22:26,940 connect with in your podcasts, the bigger those things are, the 375 00:22:26,940 --> 00:22:29,910 more opportunities and the more choices, the more options you 376 00:22:29,910 --> 00:22:34,200 have, which equals freedom. And so the choice is either don't, 377 00:22:34,230 --> 00:22:37,080 don't put in the hard work, don't do these things. And it'll 378 00:22:37,080 --> 00:22:39,810 be fine for now. But in the future, you won't have as much 379 00:22:39,810 --> 00:22:43,920 freedom as if you were aware of a few things. You had some 380 00:22:43,920 --> 00:22:47,430 discipline, you did what you had to do to grow your network. And 381 00:22:47,430 --> 00:22:51,450 now you can choose all of these people that have on your 382 00:22:51,450 --> 00:22:54,810 podcast. Now you can choose who to take on as clients and what 383 00:22:54,810 --> 00:22:58,380 price to have, how to repurpose these webinars, now you have 384 00:22:58,380 --> 00:23:01,080 more of a choice. And I think that's where you want to be. And 385 00:23:01,080 --> 00:23:03,720 so I want to make sure that we cover in these last few minutes 386 00:23:03,780 --> 00:23:06,810 what you have going on your websites your offers. One thing 387 00:23:06,840 --> 00:23:09,660 to keep in mind is that we want to make this evergreen as as you 388 00:23:09,660 --> 00:23:14,400 said, and this episode will be coming out in early February. So 389 00:23:14,610 --> 00:23:18,180 the the 12 days of Christmas is really cool. Except for it won't 390 00:23:18,180 --> 00:23:20,370 apply in February. But I'm sure in February you'll have some 391 00:23:20,400 --> 00:23:24,180 some new kind of sequence happening. So as far as the 392 00:23:24,180 --> 00:23:27,990 world of Korean Lafond, and your website's and your business, 393 00:23:28,020 --> 00:23:30,840 where can we find out about you and what has you excited about 394 00:23:30,840 --> 00:23:31,440 the future? 395 00:23:32,220 --> 00:23:34,530 Unknown: I would I would correct you on something there before I 396 00:23:34,530 --> 00:23:37,530 share my websites the 12 days countdown to Christmas, even 397 00:23:37,530 --> 00:23:41,070 though it's a 12 discount on is not Christmas related. The tips 398 00:23:41,070 --> 00:23:45,930 that I share is relevant Rojo light. So if you even if this is 399 00:23:45,930 --> 00:23:50,220 published in February, March, whenever the information that I 400 00:23:50,220 --> 00:23:53,520 share is relevant to you, it is not Christmas related. I just 401 00:23:53,520 --> 00:23:56,520 use the countdown to get people engaged. You know, because 402 00:23:56,520 --> 00:24:00,990 everybody does a 12 on the 12 days of Christmas Story thing, 403 00:24:01,110 --> 00:24:04,380 so I just use that and but the information is relevant at any 404 00:24:04,380 --> 00:24:08,340 time of your life. persons can contact me at Lafonda associates 405 00:24:08,820 --> 00:24:13,470 calm that's li e fo and t a n d associates.com. Once you go 406 00:24:13,470 --> 00:24:18,810 there, you can get me any whole Facebook on my social links are 407 00:24:18,810 --> 00:24:21,210 there Facebook, LinkedIn, Twitter, the only thing missing 408 00:24:21,210 --> 00:24:25,350 is Instagram and my youtube channel to my podcast is there. 409 00:24:25,800 --> 00:24:29,370 And of course persons can book a free 15 minute consultation. 410 00:24:29,370 --> 00:24:32,340 There's a booking link there as well as they can book to come on 411 00:24:32,340 --> 00:24:38,940 my show as a guest. What else is happening for me just just being 412 00:24:38,940 --> 00:24:42,780 at peace, loving life, appreciating that I'm still 413 00:24:42,780 --> 00:24:47,070 here. There must be a reason why I'm still here. And so I am 414 00:24:47,580 --> 00:24:51,480 pursuing that until the end of my time. And in the meantime, 415 00:24:51,480 --> 00:24:54,420 between that and then I am trying to impact as many lives 416 00:24:54,420 --> 00:24:57,600 as possible while at the same time having people impact my 417 00:24:57,600 --> 00:25:00,240 life to make me a better version of myself. Oh, 418 00:25:01,319 --> 00:25:03,629 Robert Plank: very inspiring, wonderful. And you always hear 419 00:25:03,629 --> 00:25:07,529 about this person has health issues or this celebrity died 420 00:25:07,529 --> 00:25:10,859 and if you're, if you're healthy, if you're mentally 421 00:25:10,919 --> 00:25:14,999 aware, if you are living and breathing, then you have it. You 422 00:25:14,999 --> 00:25:18,089 have it so good. You don't even know how good 423 00:25:18,870 --> 00:25:21,390 Unknown: you have. Even if you have whatever you have, be 424 00:25:21,390 --> 00:25:25,260 thankful you have pain, be thankful because pain is an 425 00:25:25,260 --> 00:25:27,810 indication that says something is going on and you need to 426 00:25:27,810 --> 00:25:30,060 check it out. If you're having headaches, like I have been 427 00:25:30,060 --> 00:25:33,930 having migraines, you know, it's an indication of something and I 428 00:25:33,930 --> 00:25:38,250 just deal with it and hope it it. Be thankful because the more 429 00:25:38,250 --> 00:25:41,310 thankful you are you live a life of gratitude is the more things 430 00:25:41,310 --> 00:25:45,150 that come to you to be thankful for. Don't gripe, stop 431 00:25:45,150 --> 00:25:48,120 complaining, we don't have time for that it actually makes you 432 00:25:48,120 --> 00:25:54,690 get older, wither away and live a very Grinch life. So let's not 433 00:25:54,690 --> 00:25:58,950 be like that. Let's come back to the childlike bliss and joy and 434 00:25:58,980 --> 00:26:01,980 innocence, that that was supposed to be living. 435 00:26:03,030 --> 00:26:05,760 Robert Plank: Fabulous. I love it. Don't squander it. Be 436 00:26:05,760 --> 00:26:09,270 thankful, be grateful. And the very next step to take is to go 437 00:26:09,270 --> 00:26:13,740 to love font associates.com Go there, check out the site check 438 00:26:13,740 --> 00:26:17,610 out what Corinne has on social media book the call with her 439 00:26:17,670 --> 00:26:20,670 that way you can make sure that you make the most out of your 440 00:26:20,700 --> 00:26:23,610 your public relations sort of opportunities. You're getting 441 00:26:23,610 --> 00:26:26,820 yourself out there you can book yourself on her podcast, you can 442 00:26:26,820 --> 00:26:30,780 overcome whatever low confidence low self esteem shyness and 443 00:26:30,780 --> 00:26:33,360 become the person that you are meant to be and grow your 444 00:26:33,360 --> 00:26:36,510 message. Get the get your business, you know growing and 445 00:26:36,510 --> 00:26:39,810 thriving love font associates.com and thank you, 446 00:26:39,870 --> 00:26:42,660 Corinne for showing up. Now we're friends for life. Now. We 447 00:26:42,660 --> 00:26:45,450 need to be in each other's world to be in each other's podcast 448 00:26:45,450 --> 00:26:46,620 forever and ever. Right? 449 00:26:46,830 --> 00:26:49,800 Unknown: Amen to that. I'm ready. 2022 Here we go. Um, 450 00:26:49,800 --> 00:26:50,460 Roberts. 451 00:26:50,820 --> 00:26:53,370 Robert Plank: All right, the 2022 will not know what's 452 00:26:53,370 --> 00:26:56,580 coming. But look, it's Karina Roberts. 453 00:26:56,850 --> 00:26:57,660 Unknown: That's right. 454 00:27:02,340 --> 00:27:05,640 Robert Plank: This is Robert plank from DF Why podcast.com 455 00:27:05,670 --> 00:27:09,420 forward Slash Free. Me and my team are super excited to jump 456 00:27:09,420 --> 00:27:13,260 into your podcast, whether it already exists, whether it's 457 00:27:13,260 --> 00:27:16,590 brand new, whether it's just in the idea stage, set up a call 458 00:27:16,590 --> 00:27:19,440 and contact us today claim your free gift at deify 459 00:27:19,440 --> 00:27:23,070 podcast.com/free and we will see you there