1 00:00:00,000 --> 00:00:05,340 Unknown: marketer of the Day episode 850 savvy pro web, boost 2 00:00:05,340 --> 00:00:08,070 your website's lead generation performance with Sean 3 00:00:08,070 --> 00:00:08,820 Rosenstiel. 4 00:00:13,380 --> 00:00:15,750 Robert Plank: Hey, and welcome back to the podcast, we have 5 00:00:15,750 --> 00:00:20,070 Sean Rosen still here who is a lifelong entrepreneur. He's the 6 00:00:20,070 --> 00:00:23,880 founder of savvy pro web.com. They are a company that build 7 00:00:23,880 --> 00:00:27,300 professional websites and increase credibility, generate 8 00:00:27,300 --> 00:00:30,870 leads and win clients. So if you say, I want zero clients, I want 9 00:00:30,870 --> 00:00:34,530 zero leads, I want to be the most let live the least credible 10 00:00:34,530 --> 00:00:37,290 person on the planet, then shut off this podcast right now. But 11 00:00:37,290 --> 00:00:39,330 if you want to grow your business, if you want things to 12 00:00:39,330 --> 00:00:42,000 be easier, and better and faster, then it Shawn is the guy 13 00:00:42,000 --> 00:00:44,280 to listen to. So Shawn, glad to be talking to you. 14 00:00:44,460 --> 00:00:47,400 Unknown: Hey, thanks so much for having me, Robert. Excited to be 15 00:00:47,400 --> 00:00:47,880 here. 16 00:00:48,330 --> 00:00:50,460 Robert Plank: And I'm excited to have you here. And whenever I 17 00:00:50,550 --> 00:00:54,060 have, like web page, people on people talk about like, you 18 00:00:54,060 --> 00:00:57,000 know, landing pages in first impressions, I always feel so 19 00:00:57,000 --> 00:01:00,090 bad. I always feel like, oh, I need to go back and like refresh 20 00:01:00,090 --> 00:01:02,790 my design every couple of years. Or I need to make sure I have 21 00:01:02,790 --> 00:01:07,020 like cookie compliance and legal pages and to make sure to have 22 00:01:07,020 --> 00:01:10,950 like, important like graphics and headlines. And I look at 23 00:01:10,980 --> 00:01:13,740 someone's first impression as if I'm Walt Disney coming to the 24 00:01:13,740 --> 00:01:16,590 theme park or something. And so what are your thoughts? Like, 25 00:01:16,590 --> 00:01:19,380 what do we need to be focusing on? Where are we going wrong 26 00:01:19,440 --> 00:01:21,540 with our websites? Go ahead and make me feel bad. 27 00:01:22,200 --> 00:01:23,970 Unknown: Now let's How about this, let's stay out of the 28 00:01:23,970 --> 00:01:28,650 weeds and talk strategic strategy. Right? So I think from 29 00:01:28,650 --> 00:01:32,130 what I see, Robert, is there's a lot of companies out there that 30 00:01:32,400 --> 00:01:37,410 lack what I believe is the key ingredient to converting more 31 00:01:37,410 --> 00:01:42,060 visitors into phone calls, Contact Form request, download 32 00:01:42,090 --> 00:01:44,940 leads in general, right, whatever that might be. And it's 33 00:01:44,940 --> 00:01:49,830 empathy. I think all of us are making this mistake of, you 34 00:01:49,830 --> 00:01:52,320 know, we still are trying to prove ourselves with our 35 00:01:52,320 --> 00:01:55,530 websites. So we, you know, launch these websites that do 36 00:01:55,530 --> 00:01:58,950 nothing but talk about our companies. And what we really 37 00:01:58,950 --> 00:02:02,100 needed to be doing is expressing empathy for the visitor, you 38 00:02:02,100 --> 00:02:04,890 know, expressing empathy for the prospect that we're serving, 39 00:02:05,250 --> 00:02:07,200 whether we're doing, you know, whether we have a service 40 00:02:07,200 --> 00:02:11,040 business or a product business, like, if I'm a visitor on your 41 00:02:11,040 --> 00:02:13,800 website, chances are, I'm going to look at it and say, Wow, 42 00:02:13,800 --> 00:02:16,740 you're doing nothing but talking about yourself. And what we have 43 00:02:16,740 --> 00:02:19,800 to start doing is talking more about the problems we solve. And 44 00:02:19,800 --> 00:02:22,710 we have to express that empathy and ultimately position 45 00:02:22,710 --> 00:02:27,540 ourselves as the thought leader or as the guide in the visitors 46 00:02:27,570 --> 00:02:31,380 journey. Right. So I think if we took a step back, and we all 47 00:02:31,380 --> 00:02:33,570 looked at our own websites today, the question is, you 48 00:02:33,570 --> 00:02:36,330 know, are we talking about ourselves? Or are we talking 49 00:02:36,330 --> 00:02:39,180 more about the problems we solve and expressing that empathy for 50 00:02:39,180 --> 00:02:39,840 our visitor? 51 00:02:40,769 --> 00:02:43,139 Robert Plank: Alright, so let's about ourselves more about the 52 00:02:43,139 --> 00:02:46,829 problem. And that concept right there. It blew my mind maybe 10 53 00:02:46,829 --> 00:02:49,949 or 15 years ago, just the idea that someone didn't just 54 00:02:49,949 --> 00:02:52,679 magically show up on on our website, right? It's easy to 55 00:02:52,679 --> 00:02:54,749 think like, Okay, well, someone's here, what should the 56 00:02:54,749 --> 00:02:58,679 headline be? And then when, at some point, this concept dawned 57 00:02:58,679 --> 00:03:03,149 on me that whoever's out there some sort of path led them to 58 00:03:03,149 --> 00:03:06,419 that website, they've done Google searches, they've been to 59 00:03:06,419 --> 00:03:09,419 competing websites, maybe they've ignored the problem for 60 00:03:09,419 --> 00:03:11,939 years, maybe they've been on social media, maybe they've 61 00:03:11,939 --> 00:03:14,249 already bought other books, they've already listened to 62 00:03:14,249 --> 00:03:17,639 other podcasts to get them to the point where they are now. 63 00:03:17,729 --> 00:03:21,269 And just that on its own, his empathy is kind of like think 64 00:03:21,269 --> 00:03:25,919 thinking about what led them to our website. It's kind of mind 65 00:03:25,919 --> 00:03:29,399 blowing. Right, that well, you think that it started when they 66 00:03:29,399 --> 00:03:31,949 found you, but when they found you, I mean, they might be like 67 00:03:31,949 --> 00:03:33,209 six months into their journey? 68 00:03:33,480 --> 00:03:35,670 Unknown: That's right. That's right. Yeah, I think it's 69 00:03:35,670 --> 00:03:38,190 important for us to put ourselves in their shoes and 70 00:03:38,190 --> 00:03:42,720 understand our own client or customer's journey, right. And 71 00:03:42,720 --> 00:03:46,920 for some of us, you know, we have businesses where our client 72 00:03:46,920 --> 00:03:49,530 might be someone who's completely out of the loop, like 73 00:03:49,560 --> 00:03:52,110 when I go in and get my car fixed, like I'm not an auto 74 00:03:52,110 --> 00:03:56,430 mechanic. I'm not a car guy, or a car person, I appreciate them, 75 00:03:56,430 --> 00:03:59,040 but I don't know how they work necessarily. So when I go into a 76 00:03:59,040 --> 00:04:03,720 mechanic, it's like, no idea what I'm doing. Right. But for 77 00:04:03,750 --> 00:04:06,180 other businesses, and the clients who serve like clients 78 00:04:06,180 --> 00:04:09,750 might be really educated. Like, they could be really well 79 00:04:09,750 --> 00:04:13,590 educated in whatever industry it is you have. So you need to use 80 00:04:13,590 --> 00:04:15,300 different language with them, right? And you need to 81 00:04:15,300 --> 00:04:17,400 understand that when they come to your website, maybe you do 82 00:04:17,400 --> 00:04:19,950 need to use some of that language that's a little bit 83 00:04:19,950 --> 00:04:22,830 more technical, because they do have a little bit more education 84 00:04:22,830 --> 00:04:26,670 than let's say I would with cars, right? So again, that just 85 00:04:26,670 --> 00:04:29,700 all boils down to empathy, in my mind is really understanding 86 00:04:30,030 --> 00:04:32,760 their pain points, their problems, how they've been 87 00:04:32,760 --> 00:04:35,730 treated in the past, what sort of experiences they've had, 88 00:04:35,940 --> 00:04:39,030 working with companies like yours in your space and your 89 00:04:39,030 --> 00:04:41,070 vertical industry, in your market, whatever it might be. 90 00:04:41,310 --> 00:04:45,000 And just really, kind of putting yourself in their shoes and 91 00:04:45,000 --> 00:04:47,700 helping them through the process. And you're making me 92 00:04:47,700 --> 00:04:51,150 Robert Plank: think for some reason about I have a I don't 93 00:04:51,150 --> 00:04:54,270 know what you'd call it, I guess a handyman, and he is one of one 94 00:04:54,270 --> 00:04:57,150 of the best websites I've ever seen. Just because there's 95 00:04:57,180 --> 00:04:59,970 there's so much there but it seems it's not like overwhelming 96 00:05:00,000 --> 00:05:03,360 But it's like if you if you just want to go there and you just 97 00:05:03,360 --> 00:05:05,970 want his contact details just want to contact him, it's easy 98 00:05:05,970 --> 00:05:08,910 to find. But if you're doing more of the research, like 99 00:05:08,910 --> 00:05:11,160 you're mentioning there if you know keywords, if you know what 100 00:05:11,160 --> 00:05:14,400 you're looking at, then there's so much to look at, like he's 101 00:05:14,400 --> 00:05:17,640 got like this list, like bullet pointed list of all the little 102 00:05:17,640 --> 00:05:21,360 towns near hear that he services because if you just say, well, I 103 00:05:21,360 --> 00:05:24,990 serve, you know, the Los Angeles area or something, well, who 104 00:05:24,990 --> 00:05:28,200 knows if if this person goes to my exact, you know, my exact 105 00:05:28,200 --> 00:05:31,920 little small town, and then he's got these list of like all these 106 00:05:31,920 --> 00:05:35,100 different like handyman type of services, he hasn't even to the 107 00:05:35,100 --> 00:05:38,880 point where he's got a blog section where there's like a 20 108 00:05:38,910 --> 00:05:42,180 page long blog post with pictures on like, how to mount a 109 00:05:42,180 --> 00:05:45,300 TV. And it's like, well, if you mount a TV, it might be this 110 00:05:45,300 --> 00:05:48,060 kind of that kind of you need to do this to find load bearing 111 00:05:48,060 --> 00:05:50,880 walls and these types of screws. And it's basically setup where I 112 00:05:50,880 --> 00:05:55,200 scroll and scroll. And I guess technically, I could follow all 113 00:05:55,200 --> 00:05:58,350 these exact instructions and do it but I look at all the things 114 00:05:58,350 --> 00:06:02,070 that he watches for and all the little nooks and crannies. And 115 00:06:02,070 --> 00:06:04,680 I'm like, you know, at the end of the day, there's a phone 116 00:06:04,680 --> 00:06:07,140 number, there's an email link right there on the bottom, I 117 00:06:07,140 --> 00:06:10,590 might as well just take the shortcut, do the easy way, and 118 00:06:10,590 --> 00:06:13,740 just have him do it. Because the more I read it, he's been very 119 00:06:13,740 --> 00:06:16,290 helpful. But the more I just get bogged down overwhelmed with 120 00:06:16,290 --> 00:06:18,900 like all the things that could be done. So that's kind of what 121 00:06:18,900 --> 00:06:22,320 comes to mind as far as when you're mentioning that. That 122 00:06:22,350 --> 00:06:25,380 they they've been treated in a certain way. Or they might be 123 00:06:25,410 --> 00:06:28,920 like kind of on those different levels of awareness, either just 124 00:06:28,950 --> 00:06:31,080 they don't know what they don't know. Or they're looking for 125 00:06:31,080 --> 00:06:34,650 very specific things. And so what's interesting and exciting 126 00:06:34,770 --> 00:06:37,380 about people like you and your company is you always have 127 00:06:37,440 --> 00:06:40,470 interesting case studies in these different niches, 128 00:06:40,470 --> 00:06:42,420 different verticals like you're mentioning, so does an 129 00:06:42,420 --> 00:06:45,360 interesting story come to mind here, Shawn, that you want to 130 00:06:45,420 --> 00:06:48,240 share with us that kind of get us get us thinking in a 131 00:06:48,240 --> 00:06:50,880 different way or thinking outside the box about since some 132 00:06:50,910 --> 00:06:54,600 some weird off the wall industry or niche or company that you've 133 00:06:54,600 --> 00:06:57,240 helped with your amazing website services? 134 00:06:57,750 --> 00:07:00,930 Unknown: Yes. So what comes to mind just based on the story you 135 00:07:00,930 --> 00:07:04,710 just gave about your handyman is it sounds like that handyman of 136 00:07:04,710 --> 00:07:09,240 yours has a better website than we do. So I think what's really 137 00:07:09,240 --> 00:07:12,990 important is that we we we take into consideration the client we 138 00:07:12,990 --> 00:07:15,780 serve. So for example, for us, we serve high growth 139 00:07:15,810 --> 00:07:19,020 entrepreneurs, these people are moving at the speed of light, 140 00:07:19,020 --> 00:07:22,620 they're visionaries, they drive culture, like they're just 141 00:07:22,620 --> 00:07:25,860 literally flat, you know, they are flying at Mach 10, with 142 00:07:25,860 --> 00:07:29,280 their hair on fire. And the last thing they want to do, Robert is 143 00:07:29,280 --> 00:07:31,410 focus on their website, they could care less about their 144 00:07:31,410 --> 00:07:36,180 website. So here we have a website service, but our clients 145 00:07:36,180 --> 00:07:40,470 could care less about it. It's probably how people in insurance 146 00:07:40,470 --> 00:07:44,790 feel. It's like insurance to a lot of us is kind of boring, 147 00:07:44,820 --> 00:07:48,360 right. And it's not like a sexy product. Well, for us. Because 148 00:07:48,360 --> 00:07:51,480 of our client being that high growth entrepreneur who really 149 00:07:51,480 --> 00:07:53,370 doesn't want to focus on the website, it's actually a very 150 00:07:53,370 --> 00:07:57,330 frustrating thing. This digital world that we're in is very 151 00:07:57,330 --> 00:08:01,470 frustrating. It's not like it used to be 1520 25 years ago. So 152 00:08:01,470 --> 00:08:04,800 we have to appreciate that. Right? Like, we have to really 153 00:08:04,800 --> 00:08:07,860 appreciate the fact that we can't just sit here and talk 154 00:08:07,860 --> 00:08:11,640 about how great our websites are because the clients we serve 155 00:08:11,640 --> 00:08:15,780 could care less frankly, the problem that we solve is that a 156 00:08:15,780 --> 00:08:19,740 lot of these companies have websites that are costing them 157 00:08:19,770 --> 00:08:23,220 incalculable amounts of missed opportunity. That's the problem 158 00:08:23,220 --> 00:08:28,230 we solve. So we know that our guy or gal is up at night. And 159 00:08:28,260 --> 00:08:31,140 there, they don't know what they don't know about their existing 160 00:08:31,140 --> 00:08:33,630 website, they know that they're missing opportunity, they just 161 00:08:33,630 --> 00:08:36,930 don't know how much and it drives them a little nuts. But 162 00:08:36,930 --> 00:08:39,600 they're not going to sit here and listen to a 90 minute pitch 163 00:08:39,600 --> 00:08:42,630 on, you know why our websites are the best. They just it's 164 00:08:42,630 --> 00:08:47,280 like priority number 157 on their to do list, right. So I 165 00:08:47,280 --> 00:08:50,220 think it's really important to understand what sort of a 166 00:08:50,220 --> 00:08:53,700 customer we serve, because a lot of us again, talk a ton about 167 00:08:53,700 --> 00:08:57,120 our businesses. And frankly, the clients we serve may or may not 168 00:08:57,120 --> 00:09:01,560 care all that much. So your your story of the handyman, you know 169 00:09:01,560 --> 00:09:04,860 that that kind of triggered that because it's interesting that 170 00:09:04,860 --> 00:09:09,420 your handyman is selling a handyman service yet he's 171 00:09:09,420 --> 00:09:12,930 blogging and telling people how to do things themselves. So he's 172 00:09:12,930 --> 00:09:15,930 kind of like, yeah, I can fix everything. But here's a do it 173 00:09:15,930 --> 00:09:18,780 yourself. blog as well. You know what I mean? It's an 174 00:09:18,780 --> 00:09:21,480 interesting, we work with a lot of H fac companies that have 175 00:09:21,480 --> 00:09:25,620 that same conflict, which is we want the phone call, we want to 176 00:09:25,620 --> 00:09:28,020 go put out the fire, we want to fix that furnace, fix that air 177 00:09:28,020 --> 00:09:31,920 conditioning unit, whatever it is, but should we blog, because 178 00:09:31,920 --> 00:09:34,410 if we're blogging, it's going to be all about how to and that's 179 00:09:34,410 --> 00:09:37,230 what we're here to provide that service. So I find it 180 00:09:37,230 --> 00:09:41,040 interesting that your handyman is doing it. To go back 181 00:09:41,070 --> 00:09:43,890 Robert Plank: you What do you think he's doing it correctly? 182 00:09:43,920 --> 00:09:46,740 Or do you advise like a different sort of strategy? do 183 00:09:46,740 --> 00:09:49,770 you advise like speaking more like high level or more 184 00:09:49,770 --> 00:09:50,700 situational? 185 00:09:50,970 --> 00:09:54,450 Unknown: You know, I'm very results driven and data driven, 186 00:09:54,480 --> 00:09:57,540 and it's hard for me to say he's doing anything right or wrong, 187 00:09:57,630 --> 00:09:59,970 you know, without seeing what's going on. So what I'd be 188 00:10:00,000 --> 00:10:02,130 interested in seeing like, we work with a lot of clients who 189 00:10:02,130 --> 00:10:05,400 have been blogging for years, they publish 123 blog posts a 190 00:10:05,400 --> 00:10:10,140 month, which in my mind is a lot of time and effort and energy. 191 00:10:10,830 --> 00:10:12,960 And then we pop the hood, and we look at their analytics. And 192 00:10:12,960 --> 00:10:16,260 those blog posts have literally brought in zero relevant traffic 193 00:10:16,260 --> 00:10:18,480 that's worth anything that's converting in any way, shape or 194 00:10:18,480 --> 00:10:24,390 form. So to the handyman, whatever his or her name may be, 195 00:10:24,630 --> 00:10:28,710 I would suggest popping the hood and trying to identify whether 196 00:10:28,710 --> 00:10:31,830 or not all that hard work and the time and energy you're 197 00:10:31,830 --> 00:10:35,190 investing in publishing that content is doing you any good. 198 00:10:35,250 --> 00:10:37,710 Maybe it is maybe that's his number one source of leads, and 199 00:10:37,710 --> 00:10:40,620 then he's knocking him out of the park locally. What I find 200 00:10:40,620 --> 00:10:43,680 difficult about local SEO and blogging if you're a handyman 201 00:10:43,680 --> 00:10:47,280 is, you know, is he going to teach you how to mount a TV in 202 00:10:47,280 --> 00:10:51,600 your specific city? Or is he bringing in traffic all over the 203 00:10:51,750 --> 00:10:55,410 United States? I mean, obviously, he's got a radius a, 204 00:10:55,440 --> 00:10:59,310 you know, a target area, where he's willing to drive to or he 205 00:10:59,310 --> 00:11:02,550 she or she, whoever it is, is willing to drive to. So if he's 206 00:11:02,550 --> 00:11:04,080 bringing if you, where do you live? 207 00:11:04,260 --> 00:11:06,780 Robert Plank: Robert, Turlock, California, sort of east of San 208 00:11:06,780 --> 00:11:08,040 Francisco. Okay. So 209 00:11:08,040 --> 00:11:11,790 Unknown: if people from Maine, are finding is how to mount a TV 210 00:11:11,790 --> 00:11:14,220 blog posts, like it's an awfully nice thing that this person is 211 00:11:14,220 --> 00:11:17,790 doing, providing that content for someone out in Maine. But I 212 00:11:17,790 --> 00:11:20,430 would argue, you know, are there other revenue generating 213 00:11:20,430 --> 00:11:23,790 activities that may move the needle a little better than 214 00:11:23,910 --> 00:11:26,460 writing blog posts? I don't know what I don't know, as I 215 00:11:26,460 --> 00:11:30,060 mentioned, but, you know, I think look at the data. And I'm 216 00:11:30,060 --> 00:11:33,540 a big believer that success leaves clues. So we work with a 217 00:11:33,540 --> 00:11:36,600 lot of clients, for example, who are you know, you pop the hood? 218 00:11:36,600 --> 00:11:39,840 And you say, Okay, where do Where does all your business 219 00:11:39,840 --> 00:11:41,730 come from? Where do your leads come from? They say, Well, we're 220 00:11:41,850 --> 00:11:46,650 98% of our business is referral driven. Just like, Well, I'm not 221 00:11:46,650 --> 00:11:50,730 gonna recommend Twitter ads. I'm not going to recommend a 222 00:11:50,730 --> 00:11:53,580 Facebook strategy, or Google's try, like, do more of what 223 00:11:53,580 --> 00:11:55,620 you're already doing. And then then I usually ask the question, 224 00:11:55,620 --> 00:11:58,560 well, let's, let's look at your referral system. And then I get 225 00:11:58,560 --> 00:12:01,980 kind of this deer in headlights look, because hardly any company 226 00:12:01,980 --> 00:12:05,700 out there has a referral campaign or referral system, 227 00:12:05,700 --> 00:12:09,720 right? So for me, it's always do more of what works and cut out 228 00:12:09,720 --> 00:12:13,980 everything else. That's, that's wasteful. So depending on where 229 00:12:13,980 --> 00:12:16,260 his leads are coming from, he should do more of it. That's my 230 00:12:16,260 --> 00:12:18,990 recommendation. But it's hard to say what specifically that is 231 00:12:18,990 --> 00:12:20,520 unless we have some data, right? 232 00:12:21,270 --> 00:12:23,760 Robert Plank: Yeah, and this is, this is interesting to kind of 233 00:12:23,760 --> 00:12:26,970 consider it in the multiple mindsets, because it from what 234 00:12:26,970 --> 00:12:30,360 I'm getting from your answers here is that there's, there's a 235 00:12:30,360 --> 00:12:35,490 time to, to maybe try new things or like, you know, try some 236 00:12:35,490 --> 00:12:38,520 strategy. And then there's a time to go back and examine the 237 00:12:38,520 --> 00:12:42,000 data. And there's a time to say, well, we want to try something 238 00:12:42,000 --> 00:12:44,760 new. And there's also time to say, well, here's what you have, 239 00:12:44,760 --> 00:12:47,580 that maybe you've lucked into, or you've been doing right and 240 00:12:47,580 --> 00:12:50,280 haven't been realizing how well it's been doing. And then just 241 00:12:50,280 --> 00:12:53,790 like strengthen your strengths instead of trying to strengthen 242 00:12:53,790 --> 00:12:56,160 your weaknesses. And I think that, you know, when I was 243 00:12:56,160 --> 00:12:59,220 younger and maybe more arrogant, more cocky, listening to your 244 00:12:59,220 --> 00:13:02,100 answer, it just kind of tuned it out and thought like, oh, well, 245 00:13:02,100 --> 00:13:05,070 then never never blogged at all. But what you're saying is 246 00:13:05,100 --> 00:13:09,480 sometimes go for the art side of things and try things out. But 247 00:13:09,480 --> 00:13:12,720 then don't forget the data. Don't just do something or don't 248 00:13:12,720 --> 00:13:16,020 just not do something, because that's what you've heard, you 249 00:13:16,020 --> 00:13:19,860 know, do the make make your best stab at it. But then also look 250 00:13:19,860 --> 00:13:22,440 at what the the numbers tell you as far as like the feedback 251 00:13:22,440 --> 00:13:22,890 loop. 252 00:13:23,700 --> 00:13:26,190 Unknown: Yeah, I think that's so important, Robert. So So I think 253 00:13:26,220 --> 00:13:29,190 one of the issues in this industry, this digital marketing 254 00:13:29,790 --> 00:13:33,810 world, I think, is that so many agencies and freelancers and 255 00:13:33,810 --> 00:13:36,840 vendors, like, you know, if you if you got some of the hammer, 256 00:13:37,170 --> 00:13:39,600 you know, they're gonna recommend, everything looks like 257 00:13:39,600 --> 00:13:44,130 a nail, right? So if if you're someone who hears about a 258 00:13:44,130 --> 00:13:46,770 Facebook strategy, and wow, you know, I heard a competitor's 259 00:13:46,770 --> 00:13:49,470 getting $2 leads over there on Facebook, and you go ask a 260 00:13:49,470 --> 00:13:52,530 Facebook ads agency or a freelancer who specializes in 261 00:13:52,530 --> 00:13:56,610 Facebook ads, what they think they don't, they don't know 262 00:13:56,610 --> 00:13:58,380 anybody. They're gonna say, yeah, yeah, this will probably 263 00:13:58,380 --> 00:14:02,670 work. Let's try it. I think marketing is trial and error. 264 00:14:03,030 --> 00:14:06,690 That's my experience. I've been a marketer for roughly 15 years. 265 00:14:06,720 --> 00:14:10,470 And to me, it all boils down to trial and error. You know, 266 00:14:10,470 --> 00:14:13,050 something could sound perfect, and the strategy could look 267 00:14:13,050 --> 00:14:15,330 perfect. And everything on paper is just all this is like the 268 00:14:15,330 --> 00:14:18,930 most brilliant campaign we've ever run in the 50 year history 269 00:14:18,930 --> 00:14:22,530 of our business, and then you run it, and it's crickets, and 270 00:14:22,530 --> 00:14:26,670 you don't see the results you get, or that you anticipated. So 271 00:14:26,670 --> 00:14:28,770 I think it's all trial and error. I think it's important to 272 00:14:28,770 --> 00:14:32,130 have, you know, budgets in mind, it's important to have a 273 00:14:32,130 --> 00:14:35,040 timeline in mind. I mean, one of the beauty beauties, as you know 274 00:14:35,040 --> 00:14:38,190 about Google ads or Facebook ads, is like we can get data in 275 00:14:38,190 --> 00:14:41,490 an hour. You know, it's like we need we need 500 data points, we 276 00:14:41,490 --> 00:14:45,780 can get it quickly. With SEO, that's more of a marathon 277 00:14:45,780 --> 00:14:49,050 approach, right? You might run an SEO campaign and blog or 278 00:14:49,050 --> 00:14:52,020 whatever it might be for nine months only to discover that it 279 00:14:52,020 --> 00:14:56,430 didn't work. So I think to each his own, you know, businesses 280 00:14:56,430 --> 00:14:58,800 are like snowflakes, and everybody does it a little 281 00:14:58,800 --> 00:15:00,840 differently and everyone attraction client's a little 282 00:15:00,840 --> 00:15:03,930 differently. And I think it's important to, again, look under 283 00:15:03,930 --> 00:15:06,420 the hood. And remember that success leaves clues and lean 284 00:15:06,420 --> 00:15:09,480 into the things that have worked historically. And certainly go 285 00:15:09,480 --> 00:15:12,180 out there and explore and try new things, of course, because 286 00:15:12,180 --> 00:15:16,560 you never know what you might find but, but manage how much 287 00:15:16,560 --> 00:15:19,980 you're willing to put towards those exploratory activities 288 00:15:19,980 --> 00:15:23,190 when it comes to marketing so that if you invest $10,000, in 289 00:15:23,190 --> 00:15:26,280 Facebook this month, and it doesn't work, you're okay with 290 00:15:26,280 --> 00:15:29,310 it. It's kind of like gambling, you know, I wouldn't walk I'm 291 00:15:29,310 --> 00:15:31,950 not a gambler, myself. But I feel like a lot of our clients 292 00:15:31,950 --> 00:15:35,490 feel this way. They're sitting outside of a casino, they walk 293 00:15:35,490 --> 00:15:38,400 in all the agencies and freelancers are like the dealers 294 00:15:38,400 --> 00:15:40,770 at the table, everybody's ready to take your money and say yes 295 00:15:40,770 --> 00:15:45,720 to any requests you have. They bring in a blank checkbook, and 296 00:15:45,720 --> 00:15:48,180 an ATM card with unlimited withdrawal capability. And 297 00:15:48,180 --> 00:15:51,690 they're just kind of, it's a treacherous landscape for a lot 298 00:15:51,690 --> 00:15:53,760 of us business owners and entrepreneurs, or at least it 299 00:15:53,760 --> 00:15:57,570 can be if we're not working with the right people. So I think 300 00:15:57,570 --> 00:16:00,030 it's important to have sort of that stoploss in place, like 301 00:16:00,030 --> 00:16:01,860 we're going to try this campaign, we think it's a good 302 00:16:01,860 --> 00:16:04,170 idea, we're going to track and measure everything that happens 303 00:16:04,170 --> 00:16:08,010 here with this. And we're willing to throw $2,500 at this 304 00:16:08,010 --> 00:16:10,590 $5,000, or whatever it is. And what's nice is, even if you 305 00:16:10,590 --> 00:16:13,920 don't get the results that you expected, you get data you're 306 00:16:13,920 --> 00:16:17,820 paying for data, you're investing in the data, so that 307 00:16:17,820 --> 00:16:20,760 you can move from round one of the campaign to round two with 308 00:16:20,790 --> 00:16:23,880 all the things that you've learned from that first campaign 309 00:16:23,880 --> 00:16:25,170 or that first round, right? 310 00:16:26,190 --> 00:16:28,860 Robert Plank: Yeah, and so from from this, I'm getting that we 311 00:16:28,860 --> 00:16:32,250 need to have a strategy. And and he mentioned like a stop loss, 312 00:16:32,250 --> 00:16:34,830 like the lower but in my mind, there's also like the upper 313 00:16:34,830 --> 00:16:39,360 right, there's like, what, what to you is a successful trial run 314 00:16:39,390 --> 00:16:42,750 of SEO, Facebook ads, whatever it is, and you're mentioning a 315 00:16:42,750 --> 00:16:46,170 lot of kind of the timeframe, right? So you're saying, don't 316 00:16:46,170 --> 00:16:48,450 just leave things open? And don't just say, Well, I'm gonna, 317 00:16:48,450 --> 00:16:51,270 I'm gonna start doing SEO or I'm going to start running ads, 318 00:16:51,270 --> 00:16:55,380 you're saying SEO nine months in your example or, you know, run 319 00:16:55,410 --> 00:16:58,920 when these ads for 30 days? Or, you know, how this this budget 320 00:16:58,920 --> 00:17:03,420 for $500 $5,000? But like, have kind of your, your different 321 00:17:03,420 --> 00:17:07,530 variables in place? So that, you know, well, what is what's the 322 00:17:07,590 --> 00:17:10,650 kind of the high end success? So did this work? Should we repeat 323 00:17:10,650 --> 00:17:13,620 it? Or what's the the low side of it? What's the failure step 324 00:17:13,620 --> 00:17:17,220 where we say, Okay, well, we'll stop and re examine, maybe we 325 00:17:17,220 --> 00:17:20,040 won't go down that path at all, or we'll examine why that's 326 00:17:20,040 --> 00:17:24,090 happening, it kind of seems to remove or not completely, but 327 00:17:24,090 --> 00:17:27,990 like, it reduces the the stress, the uncertainty so that we can 328 00:17:27,990 --> 00:17:30,420 maybe make these more calculated decisions. 329 00:17:31,050 --> 00:17:33,690 Unknown: That's right, I think going in their eyes wide open. 330 00:17:34,290 --> 00:17:37,710 Knowing that there's a possibility that this effort of 331 00:17:37,710 --> 00:17:41,700 ours may not work is a healthy mindset to have. And to look at 332 00:17:41,700 --> 00:17:44,670 it as hey, we're investing in some information here. And the 333 00:17:44,670 --> 00:17:47,550 information we gather from this process that we're going 334 00:17:47,550 --> 00:17:52,260 through, will help us get better in the future. And sometimes we 335 00:17:52,260 --> 00:17:54,450 you know, sometimes you launch a campaign for the first time and 336 00:17:54,450 --> 00:17:57,450 it works. As a matter of just optimizing and improving what's 337 00:17:57,450 --> 00:18:00,000 already working. Sometimes you might launch a campaign and you 338 00:18:00,000 --> 00:18:02,280 don't get the results you anticipate. So you need to you 339 00:18:02,280 --> 00:18:06,660 need to go through some iterations. Just last week, so I 340 00:18:06,660 --> 00:18:10,380 think it depends on your question. As far as timeframe, I 341 00:18:10,380 --> 00:18:14,400 think it depends on the channel. So like, just last week, we're 342 00:18:14,400 --> 00:18:18,900 trying out a new campaign ourselves. And we ran a handful 343 00:18:18,900 --> 00:18:23,010 of campaigns on Google ads from Tuesday to Friday. And we got 344 00:18:23,130 --> 00:18:25,590 close to 1000 data points, we got what we were looking for. 345 00:18:25,980 --> 00:18:28,530 And then we're you know, taking it a step further and 346 00:18:28,530 --> 00:18:31,470 relaunching that same exact campaign with some improvements 347 00:18:31,470 --> 00:18:35,940 to keywords to some geographics, and to a few adjustments on the 348 00:18:35,940 --> 00:18:39,420 offer we're making. And that's part of the process, you know, I 349 00:18:39,420 --> 00:18:42,840 wasn't expecting last week to invest a little bit of money 350 00:18:42,840 --> 00:18:46,860 and, and really generate any qualified leads that were 351 00:18:47,190 --> 00:18:49,800 worthwhile. I was just looking for some data, you know, what's 352 00:18:49,800 --> 00:18:52,620 getting clicked? What words are moving the needle, what landing 353 00:18:52,620 --> 00:18:57,630 pages are converting? And that reminds me of something that we 354 00:18:57,630 --> 00:19:01,560 recently did with a client of ours who is a top producer in 355 00:19:01,560 --> 00:19:05,310 real estate in the Chicagoland area. We're doing their website. 356 00:19:06,120 --> 00:19:12,060 And we ended up this gentleman called about halfway through our 357 00:19:12,060 --> 00:19:15,360 campaign. We weren't ready to launch the website. He said, 358 00:19:15,360 --> 00:19:19,380 Hey, we're running a huge ad a cover story on the Dupont 359 00:19:19,380 --> 00:19:22,950 Registry, high end homes high end audience, and we need 360 00:19:22,950 --> 00:19:25,830 something within a week. I was like, Okay, there's no way we 361 00:19:25,830 --> 00:19:28,110 can get this website done in a week, but we can at least put a 362 00:19:28,110 --> 00:19:33,540 landing page out there. So we did that supported him in that 363 00:19:33,540 --> 00:19:36,930 initiative and within like 10 days of the Dupont Registry 364 00:19:36,930 --> 00:19:41,790 being mailed out, he text his investment. So you were asking 365 00:19:41,790 --> 00:19:44,880 about like, you know, certain case studies and some crazy 366 00:19:44,880 --> 00:19:47,610 stories. To me, that's a crazy story that had nothing to do 367 00:19:47,610 --> 00:19:52,200 with us. That was all his brain and his wisdom. We probably you 368 00:19:52,200 --> 00:19:54,990 know, we don't know a lot about print. We don't know a lot about 369 00:19:55,050 --> 00:19:58,800 publication magazines, any of that we were not in that world. 370 00:19:59,280 --> 00:20:01,980 To me the print world isn't trackable, it's not measurable. 371 00:20:01,980 --> 00:20:04,710 So we tend to enjoy the digital landscape because you can 372 00:20:04,710 --> 00:20:07,020 literally get your arms around everything. As far as data is 373 00:20:07,020 --> 00:20:09,930 concerned, you have totally total transparency into what's 374 00:20:09,930 --> 00:20:12,960 going on. Well, he was really behind all this, and we just 375 00:20:12,960 --> 00:20:15,750 supported him with a simple landing page. But that worked 376 00:20:15,750 --> 00:20:18,240 out really well. So what's he going to do? Well, next quarter, 377 00:20:18,240 --> 00:20:21,900 when that registry comes out, he's gonna run it, it Tenex his 378 00:20:21,900 --> 00:20:24,360 investment forum that red doesn't do with us, we just put 379 00:20:24,360 --> 00:20:26,820 a landing page up here, that was his idea. 380 00:20:28,320 --> 00:20:32,160 So I think it's really important to Robert to, to mention that 381 00:20:32,160 --> 00:20:34,620 there's kind of a method to the madness here, I think a lot of 382 00:20:34,620 --> 00:20:38,220 us go after these opportunities, like Oh, more traffic and fake 383 00:20:38,250 --> 00:20:42,090 ads, and ads and all this stuff. The problem with that mentality 384 00:20:42,090 --> 00:20:46,650 is, if your website isn't effective, if you if you have a 385 00:20:46,650 --> 00:20:49,170 website that doesn't work, you're just gonna get more of 386 00:20:49,170 --> 00:20:51,450 the same results, you're just gonna pay more for it. You know, 387 00:20:51,450 --> 00:20:53,970 you can run all the Facebook and Google campaigns, you can do all 388 00:20:53,970 --> 00:20:57,480 the SEO blog, all you want until you're blue in the face. If your 389 00:20:57,480 --> 00:21:00,990 website is ineffective, it's if it's an underperforming website, 390 00:21:00,990 --> 00:21:04,590 you're going to have more of those same results. So it's 391 00:21:04,590 --> 00:21:06,990 really important, like, what we do is we came up with a simple 392 00:21:06,990 --> 00:21:10,110 formula for the past 15 years, and we say, Look, you know, 393 00:21:10,110 --> 00:21:13,680 focus on your website, first, have a website that increases 394 00:21:13,680 --> 00:21:16,230 credibility and generates the leads you want, meaning the 395 00:21:16,230 --> 00:21:18,840 phone calls you want, whatever it might be scheduled 396 00:21:18,840 --> 00:21:21,990 appointments, book calls, whatever it may be, then move 397 00:21:21,990 --> 00:21:25,050 into enhancing the performance of your website through lead 398 00:21:25,050 --> 00:21:27,960 generation. So once your website is, once you have a solid 399 00:21:27,960 --> 00:21:31,560 foundation, then move into all the funnel stuff we're talking 400 00:21:31,560 --> 00:21:35,670 about, right? The lead generation PDFs, the guides, the 401 00:21:35,670 --> 00:21:38,490 checklists, the webinars, you know, the courses, whatever it 402 00:21:38,490 --> 00:21:42,000 may be, with some automation behind it. So for a few weeks or 403 00:21:42,000 --> 00:21:44,700 a few months, these people who downloaded the guide, or 404 00:21:44,700 --> 00:21:48,570 whatever it is on the website will hear from you more often, 405 00:21:48,600 --> 00:21:51,930 right? Because I think what happens is we put a website out 406 00:21:51,930 --> 00:21:53,940 there, and we think people are gonna call us we think people 407 00:21:53,940 --> 00:21:56,160 are going to schedule a phone number. Well, the truth is, like 408 00:21:56,160 --> 00:22:00,810 maybe one to 2% of website, visitors will actually do what 409 00:22:00,810 --> 00:22:05,940 we want them to do. No. So what else are we going to offer them? 410 00:22:05,940 --> 00:22:08,460 What other sort of an irresistible offer can we 411 00:22:08,490 --> 00:22:11,670 provide to these people so that it adds value, it helps them 412 00:22:11,670 --> 00:22:15,030 solve their problem, ultimately, further positions, our companies 413 00:22:15,030 --> 00:22:17,850 as the thought leader is the guide, whatever it may be, but 414 00:22:17,850 --> 00:22:20,040 we have to give them something else to increase that conversion 415 00:22:20,040 --> 00:22:24,810 rate from only one or 2% to maybe 578 10% and start 416 00:22:25,260 --> 00:22:28,380 gathering contact information and using automation to send 417 00:22:28,380 --> 00:22:30,960 them emails. That's kind of the second phase. And the third 418 00:22:30,960 --> 00:22:33,660 phase would be the traffic acceleration phase. Okay, once 419 00:22:33,660 --> 00:22:37,620 we once it's a mathematical certainty, that our website is 420 00:22:37,620 --> 00:22:41,670 working well, solid foundation, where we've got increased 421 00:22:41,670 --> 00:22:44,580 credibility in the marketplace, in leads are actually, you know, 422 00:22:44,940 --> 00:22:48,210 coming from our website, and we know this with absolute 423 00:22:48,210 --> 00:22:51,120 certainty. Well, now we can open the hose, we can turn on the 424 00:22:51,120 --> 00:22:54,300 traffic hose, we can say, Okay, should we use Facebook? Should 425 00:22:54,300 --> 00:22:57,930 we use Google? Should we do SEO, should we blog, whatever it may 426 00:22:57,930 --> 00:23:01,290 be, because you'll get better results that way. So we usually 427 00:23:01,290 --> 00:23:05,220 recommend that process website first lead generation, second 428 00:23:05,220 --> 00:23:08,550 traffic accelerations. Third, because you literally can't go 429 00:23:08,550 --> 00:23:12,480 wrong. And you don't graduate to that next phase, or move into 430 00:23:12,480 --> 00:23:15,930 that next phase, you don't spend a dime on Twitter ads, until 431 00:23:15,930 --> 00:23:18,510 you're confident that your website works, right. 432 00:23:19,710 --> 00:23:22,050 Robert Plank: And that makes it very doable and very logical. 433 00:23:22,050 --> 00:23:25,800 And I can imagine seeing the easy wins every step of the way. 434 00:23:25,800 --> 00:23:29,010 And I mean, I'm sure you've seen this too, where there's always 435 00:23:29,010 --> 00:23:31,770 that question of like, well, I want traffic give me traffic. 436 00:23:32,190 --> 00:23:34,170 Like you said, if there's a hammer, everything looks like a 437 00:23:34,170 --> 00:23:38,040 nail. But then if the website hat is a leaky bucket, if you 438 00:23:38,040 --> 00:23:40,170 know if there's some if there's all kinds of things wrong with 439 00:23:40,170 --> 00:23:42,990 the website, then what's the point of sending the traffic and 440 00:23:42,990 --> 00:23:46,650 then even if you're going out of order there, too, if there's a 441 00:23:46,650 --> 00:23:49,410 website, but there's no follow up, there's no lead capture, 442 00:23:49,530 --> 00:23:52,740 then the traffic like is going to be a lot tougher to get it to 443 00:23:52,740 --> 00:23:55,620 pay off. So this makes a lot of sense that you're saying have 444 00:23:55,620 --> 00:23:59,220 the website have the foundation in place, keep it simple, and 445 00:23:59,220 --> 00:24:02,640 then graduate to lead capture and automation. And then after 446 00:24:02,640 --> 00:24:05,670 you have those basics in there, then the next level is the 447 00:24:05,670 --> 00:24:09,060 traffic and that's it's very fundamental, but I think it's so 448 00:24:09,060 --> 00:24:13,020 important I think it's so missed overlooked by just wanting to 449 00:24:13,020 --> 00:24:16,200 rush in and doing that the fun stuff is you know, getting 450 00:24:16,200 --> 00:24:19,890 10,000 clicks and just see what happens but, but it seems like a 451 00:24:19,890 --> 00:24:23,850 recipe for failure if you don't have the the building blocks set 452 00:24:23,850 --> 00:24:27,090 up ahead of time. So this is a great conversation. We've had a 453 00:24:27,090 --> 00:24:30,390 lot of things to think about talk about chew on like you said 454 00:24:30,450 --> 00:24:33,960 we stayed out of the weeds we stuck on stayed with strategy. 455 00:24:34,050 --> 00:24:36,780 And I mean you're making me think of all kinds of stories 456 00:24:36,780 --> 00:24:39,960 when you You telling me stories like um, I knew a guy once who 457 00:24:40,110 --> 00:24:43,740 was trying to sell a house and he like posted a Craigslist ad 458 00:24:43,800 --> 00:24:47,160 that went to a landing page that had a direct response sales 459 00:24:47,160 --> 00:24:49,350 letter that ended up just like selling the house. And so 460 00:24:49,350 --> 00:24:53,100 there's always those kind of counterintuitive moments when 461 00:24:53,190 --> 00:24:55,830 when you try something and you look at the data and the data 462 00:24:55,830 --> 00:24:59,070 surprises you versus what you expected and you adjust and it 463 00:24:59,070 --> 00:25:02,370 ends up being a lot of fun. So if people want to get on this 464 00:25:02,400 --> 00:25:05,220 fun website trainer, if they say, you know a lot of what 465 00:25:05,220 --> 00:25:09,720 Shawn said, made sense, I know I need the foundation. I know I 466 00:25:09,720 --> 00:25:12,600 need things to be fixed up lead capture traffic and all that. 467 00:25:12,690 --> 00:25:15,540 What's the next step here? How can people find out about savvy 468 00:25:15,540 --> 00:25:18,120 pro web and what you do and what problems you solve? 469 00:25:18,480 --> 00:25:21,450 Unknown: Yeah, Thanks, Robert. Our website savvy pro web.com. 470 00:25:21,480 --> 00:25:26,070 I'm also active on LinkedIn, not so much other social media 471 00:25:26,070 --> 00:25:28,440 channels, but LinkedIn primarily. So you can certainly 472 00:25:28,440 --> 00:25:31,170 find me on LinkedIn as well. And yeah, feel free to book a call, 473 00:25:31,170 --> 00:25:33,090 call the number on the website, I'd be happy to chat. 474 00:25:33,810 --> 00:25:35,820 Robert Plank: Alright, you make it easy. You practice what you 475 00:25:35,820 --> 00:25:39,480 preach, right? As far as someone goes to their website, they need 476 00:25:39,480 --> 00:25:43,650 to get to that phone call or that that free gift or whatever 477 00:25:43,650 --> 00:25:46,020 it is, they can find what they're looking for. So the way 478 00:25:46,020 --> 00:25:49,290 to find what you're looking for is go on LinkedIn contact Sean 479 00:25:49,290 --> 00:25:53,820 Rosenstiel, or even better savvy pro web.com. That way, they can 480 00:25:53,820 --> 00:25:56,850 retarget you with a pixel. Hopefully that way they can get 481 00:25:56,850 --> 00:25:59,610 you to sign up, they can follow up with you with automation. And 482 00:25:59,610 --> 00:26:02,700 you can see firsthand all those little nooks and crannies that 483 00:26:02,700 --> 00:26:06,090 you should be doing on your website with your business. And 484 00:26:06,090 --> 00:26:09,180 it's easy to get overwhelmed and see it all at once. But if there 485 00:26:09,180 --> 00:26:12,450 is a method to the madness, if there's a clear order of do this 486 00:26:12,450 --> 00:26:15,510 simple thing, then do that simple thing, then Shawn and his 487 00:26:15,510 --> 00:26:19,770 team, his agency can help get you there. So savvy pro web.com 488 00:26:19,770 --> 00:26:23,010 is the place to go. Any final parting words of advice, Shawn, 489 00:26:23,850 --> 00:26:26,070 Unknown: I appreciate it. You know, one of the I always come 490 00:26:26,070 --> 00:26:28,590 back to this acres of diamonds story. And we don't have time 491 00:26:28,590 --> 00:26:30,990 for that today. But this idea is that you know, everything you 492 00:26:30,990 --> 00:26:35,100 need is right underneath your nose. And so many of us have 493 00:26:35,160 --> 00:26:38,670 existing traffic on our website, we have hundreds of visitors a 494 00:26:38,670 --> 00:26:44,070 month 1000s 10 1000s. So there's probably opportunity to get 495 00:26:44,070 --> 00:26:47,760 better results with what we've got right now. You know, so many 496 00:26:47,760 --> 00:26:50,970 of us go out there and we, you know, open the hose and we put 497 00:26:50,970 --> 00:26:53,550 more traffic there. But the fact of the matter is, look how many 498 00:26:53,550 --> 00:26:56,100 people you have any website today, ask yourself whether or 499 00:26:56,100 --> 00:26:59,430 not you're satisfied with your conversions, or your you know, 500 00:26:59,460 --> 00:27:02,250 the phone calls or leads whatever it may be in your case, 501 00:27:02,580 --> 00:27:04,350 at the end of the day, you can probably improve what's already 502 00:27:04,350 --> 00:27:08,520 there first, or redo it. If it's been a few years, and it's 503 00:27:08,520 --> 00:27:10,560 embarrassing, or it's underperforming, whatever it is, 504 00:27:10,560 --> 00:27:12,930 if you know it's time, you can probably redo what you already 505 00:27:12,930 --> 00:27:15,930 have. But so many of us have businesses that have been around 506 00:27:15,930 --> 00:27:19,650 for a while. We've already done certain things, whether it's PR 507 00:27:19,680 --> 00:27:22,440 podcasts, or whatever it might be we we've already earned 508 00:27:22,470 --> 00:27:27,600 traffic. And we already have a pool of fish, you know, a stock 509 00:27:27,600 --> 00:27:31,170 pond on our website. And if nothing's going on, it's a good 510 00:27:31,170 --> 00:27:34,860 indication that it's time for an overhaul or at least some sort 511 00:27:34,860 --> 00:27:36,480 of an optimization. Right? 512 00:27:37,890 --> 00:27:39,720 Robert Plank: Well, that's great to think about. It's very 513 00:27:39,720 --> 00:27:42,810 inspiring that we might not even realize how good we haven't 514 00:27:42,840 --> 00:27:46,290 we're so close, we just need to take some of the raw materials 515 00:27:46,290 --> 00:27:49,080 that we've already created that we already have. You've already 516 00:27:49,110 --> 00:27:52,440 done the traffic. So get that conversation started with Shawn 517 00:27:52,470 --> 00:27:55,980 savvy pro web.com is the place to go. We will see you there. 518 00:27:56,010 --> 00:27:57,570 And thank you, Shawn for stopping by. 519 00:27:57,870 --> 00:27:59,850 Unknown: Hey, thanks for having me in Kern, congrats, by the 520 00:27:59,850 --> 00:28:04,080 way, I think 800 and some odd episodes that you're at where 521 00:28:04,080 --> 00:28:08,400 are you at today? I think we're maybe like close to 850 That's 522 00:28:08,400 --> 00:28:11,640 amazing, man. Kudos, that that is consistency if I've ever seen 523 00:28:11,640 --> 00:28:12,150 it. So 524 00:28:12,390 --> 00:28:15,300 Robert Plank: it's long lines of what you're saying is if it's 525 00:28:15,300 --> 00:28:16,050 working, repeat 526 00:28:16,050 --> 00:28:19,050 Unknown: it. That's right. That's right. Great job. Thank 527 00:28:19,050 --> 00:28:19,530 you for having 528 00:28:19,530 --> 00:28:22,020 Robert Plank: me. Well, thank you and we will see you at Savvy 529 00:28:22,020 --> 00:28:29,070 pro web.com This is Robert plank from the marketer of the day 530 00:28:29,070 --> 00:28:32,880 podcast which you can find at marketer of a day.com for more 531 00:28:32,880 --> 00:28:38,820 episodes and def Why podcast.com forward slash free if you want 532 00:28:38,820 --> 00:28:41,970 to know more about running your own podcast or running a better 533 00:28:41,970 --> 00:28:46,650 or more fun or easier or less time intensive podcast go to DF 534 00:28:46,650 --> 00:28:52,290 Why podcast.com/free To find out more right this instant