1 00:00:02,032 --> 00:00:05,632 Robert Plank: From a strawberry patch at age eight to founding a 2 00:00:05,632 --> 00:00:09,892 top tier branding agency and producing a mental health 3 00:00:09,892 --> 00:00:15,112 documentary. It's Mr. Joshua Adams returned guest after nine 4 00:00:15,112 --> 00:00:20,032 years, and he is the definition of entrepreneurial invention. He 5 00:00:20,032 --> 00:00:24,440 is now a full time Eos, Entrepreneurial Operating System 6 00:00:24,500 --> 00:00:28,940 implementer and Mr. Joshua Adams helps overwhelmed visionaries 7 00:00:29,060 --> 00:00:33,140 gain clarity, freedom and traction. We're here on the 8 00:00:33,140 --> 00:00:36,440 marketer of the day podcast with Robert plank to talk about it. 9 00:00:36,560 --> 00:00:41,200 We're sponsored by D FY podcast, where we handle your podcast 10 00:00:41,200 --> 00:00:44,860 back end so you can focus on building powerful conversations. 11 00:00:44,860 --> 00:00:48,880 And today's powerful conversation is about Mr. 12 00:00:49,000 --> 00:00:53,680 Visionary, Mr. Fractional, CMO, who has changed up his life in 13 00:00:53,680 --> 00:00:58,000 nine months and said, I want to do something new. And he walked 14 00:00:58,000 --> 00:01:03,480 away from his successful agency, Rock Paper, simple to go all in 15 00:01:03,540 --> 00:01:07,200 on EOS. It's called pivoting. So we're here to talk about it. 16 00:01:07,200 --> 00:01:09,600 Jump in. Catch up. Have some funds. Mr. Josh Adams, how the 17 00:01:09,600 --> 00:01:10,020 heck are 18 00:01:10,020 --> 00:01:13,020 Joshua Adams: you doing good? Doing good? Like you said, it's 19 00:01:13,020 --> 00:01:18,360 been a wild ride this year. All within this year, we fostered 20 00:01:18,360 --> 00:01:21,560 several children. This year, my wife and I, we sold our agency. 21 00:01:22,400 --> 00:01:26,000 I rolled off of being a fractional CMO. Bought an EOS 22 00:01:26,000 --> 00:01:29,780 franchise, and we adopted one of those kiddos. So I can't even 23 00:01:29,780 --> 00:01:33,260 begin to describe what the last year has been for me, but very, 24 00:01:33,260 --> 00:01:35,900 very excited to be here. I think it's been like you said. Think 25 00:01:35,900 --> 00:01:38,000 it's been nine years since we've been on here together. 26 00:01:38,240 --> 00:01:41,380 Robert Plank: Oh yeah, it has been and and so there's the nine 27 00:01:41,380 --> 00:01:44,800 month sprint, but nine years have changed. And a couple of 28 00:01:44,800 --> 00:01:48,040 years ago I had someone who explained about Napoleon Hill, 29 00:01:48,040 --> 00:01:51,520 or someone like that, who had some factory and at the end of 30 00:01:51,520 --> 00:01:54,760 the year they would like sell all the factory machinery, and 31 00:01:54,760 --> 00:01:56,980 at the beginning of the year they'd like buy new stuff, and 32 00:01:56,980 --> 00:02:01,260 just that whole idea of, like, you pack it all in in the year. 33 00:02:01,260 --> 00:02:04,260 And many times I've been like, you know, many people, they 34 00:02:04,320 --> 00:02:06,600 around the end of the year, December, they like, take a 35 00:02:06,600 --> 00:02:09,480 break, they say holidays, they say, I can do that, but I also 36 00:02:09,480 --> 00:02:12,360 want to get these things done. And it might it feels like a 37 00:02:12,360 --> 00:02:15,480 little superstitious, but I just have that feeling of like I'm 38 00:02:15,480 --> 00:02:18,420 about to leave for a trip. I have to pack my bags, have to 39 00:02:18,420 --> 00:02:22,100 get everything done. And I have that kind of artificial, healthy 40 00:02:22,100 --> 00:02:24,920 sense of urgency just to get that whole year done. And that 41 00:02:24,920 --> 00:02:27,560 way I can look back in the year and be like, Well, cool, I got 42 00:02:27,560 --> 00:02:31,100 so much done. And I have a it's stored in that slot in my memory 43 00:02:31,100 --> 00:02:35,180 banks of like, okay, that year I got, I, you know, I you adopted 44 00:02:35,180 --> 00:02:39,860 the kid you fostered the kid you did the implementer ring. It's, 45 00:02:39,920 --> 00:02:42,160 you know, you've accomplished so much. 46 00:02:43,180 --> 00:02:45,400 Joshua Adams: Yeah, I think the, it's funny, you mentioned the 47 00:02:45,400 --> 00:02:48,040 artificial, you know, sense of urgency, if you will, which is 48 00:02:48,040 --> 00:02:50,860 part of the magic of Eos. And then we'll get into that. But 49 00:02:50,860 --> 00:02:53,860 the part of my, one of my favorite components of it is 50 00:02:53,860 --> 00:02:57,100 it's create the way it leverages human energy, right? And when we 51 00:02:57,100 --> 00:03:01,560 create urgency, we create a lot more energy that we're typically 52 00:03:01,620 --> 00:03:05,880 human nature saves for later overall procrastinators. And I 53 00:03:05,880 --> 00:03:08,880 think when you set that for yourself, whether it's personal 54 00:03:08,880 --> 00:03:12,480 goals or it's business goals or the whole 90 day world EOS puts 55 00:03:12,480 --> 00:03:16,260 you into, you're creating that sense of urgency faster, more 56 00:03:16,260 --> 00:03:19,080 more quickly, if you will, right? So we'll often set goals 57 00:03:19,080 --> 00:03:23,180 for ourselves that are way out one day, I'll get to it right. 58 00:03:23,180 --> 00:03:27,020 And because we tend to naturally procrastinate, the energy scale 59 00:03:27,020 --> 00:03:30,020 looks something like this, and then we go and do it right. And 60 00:03:30,020 --> 00:03:34,040 so by setting those whatever, that artificial sense of urgency 61 00:03:34,100 --> 00:03:36,920 for whatever it is, whether it's business, whether it's personal 62 00:03:36,920 --> 00:03:40,040 goals, you get the spikes of energy happening much faster and 63 00:03:40,040 --> 00:03:42,400 much more frequently, and I think it's a lot healthier. 64 00:03:43,180 --> 00:03:46,060 Robert Plank: Yeah, I think so as long as it's you're 65 00:03:46,060 --> 00:03:49,060 intentional about it, right? Because no one wants to be doing 66 00:03:49,060 --> 00:03:51,940 an all nighter. But then that what you just described, there 67 00:03:51,940 --> 00:03:55,480 of the goals rotting on the vine, so to speak, like when you 68 00:03:55,480 --> 00:03:58,000 have that, you say, Oh, well, right? This year, I'll start the 69 00:03:58,000 --> 00:04:00,960 podcast this year, write the book, and then there is 70 00:04:00,960 --> 00:04:05,220 something to the unmet goals that have been sitting for 71 00:04:05,220 --> 00:04:08,040 years, and you end up looking at it with dread and almost hating 72 00:04:08,040 --> 00:04:10,440 it, and you're like, but when you set the goal two years ago, 73 00:04:10,440 --> 00:04:13,200 you were excited about it, and now it becomes a thing that when 74 00:04:13,200 --> 00:04:16,680 you look at it, think about it, you have these negative 75 00:04:16,680 --> 00:04:19,560 thoughts, versus saying, Well, hey, I've got this 90 day 76 00:04:19,560 --> 00:04:23,120 sprint. I got my 12 week year, I'll make some progress on it 77 00:04:23,120 --> 00:04:26,660 that seems to be more like healthier and get the momentum. 78 00:04:26,660 --> 00:04:30,320 But like, we're human beings, right? We self sabotage, and 79 00:04:30,320 --> 00:04:33,920 there's all these traps to fall into. Like, I think the whole 80 00:04:33,920 --> 00:04:37,880 joke of the big, long to do list is you write 200 things and then 81 00:04:37,880 --> 00:04:41,980 you say, oh, what's fun, or what you know, I'll clean out my 82 00:04:41,980 --> 00:04:46,900 desk, I'll rearrange my my drawers, and you end up checking 83 00:04:46,900 --> 00:04:50,560 off, like, literally, the least important things. And so if we 84 00:04:50,560 --> 00:04:54,160 need a little bit more structure, or just get our 85 00:04:54,160 --> 00:04:58,000 business back on track, it seems like EOS provides, like, just 86 00:04:58,000 --> 00:05:01,200 enough structure where you're not. Limited. But like you said, 87 00:05:01,200 --> 00:05:04,320 it kind of plays into human nature. And so I've had a few 88 00:05:04,380 --> 00:05:07,200 EOS implementers on here, but I have to admit, like, I've only 89 00:05:07,200 --> 00:05:10,560 got part of the way through the traction book. It's one of those 90 00:05:10,560 --> 00:05:13,920 procrastinating things. But can you catch us up if maybe someone 91 00:05:14,100 --> 00:05:17,580 has heard of it or is new to it? Like, what's the elevator pitch 92 00:05:17,580 --> 00:05:19,620 about EOS? Yeah, we 93 00:05:20,700 --> 00:05:22,340 Joshua Adams: call it a business operating system. The challenge 94 00:05:22,340 --> 00:05:24,740 I think people have with that is they hear that and they think 95 00:05:24,740 --> 00:05:26,840 it's software, it's not software, right? There is 96 00:05:26,840 --> 00:05:30,500 software to help you run Eos, but EOS really is a framework 97 00:05:30,500 --> 00:05:33,140 for running your business. It breaks it down into six key 98 00:05:33,140 --> 00:05:36,320 components, and how do you get your business healthier? And all 99 00:05:36,320 --> 00:05:40,100 of those components ultimately creating clarity of vision, 100 00:05:40,460 --> 00:05:42,880 better traction where you're actually getting things done day 101 00:05:42,880 --> 00:05:45,160 in day out within a business without necessarily always 102 00:05:45,160 --> 00:05:47,500 having to have your hands on everything. And it builds a 103 00:05:47,500 --> 00:05:50,500 healthier team, right? So at a high level, that's what we're 104 00:05:50,500 --> 00:05:53,080 trying to do with it. It's really a set of tools of 105 00:05:53,080 --> 00:05:55,900 disciplines. And you're when you hear of these tools of 106 00:05:55,900 --> 00:05:58,060 disciplines, and you go rattle them off, because, well, I've 107 00:05:58,060 --> 00:06:00,660 heard of that before. I've heard right? People write seats before 108 00:06:00,840 --> 00:06:03,240 I've heard of these different things, and that's because it's 109 00:06:03,240 --> 00:06:06,420 really a common combination of all these different tools and 110 00:06:06,420 --> 00:06:09,900 frameworks that are out there to try to create something that is 111 00:06:09,900 --> 00:06:14,160 repeatable, simple, easy to follow. You know, for me, we I 112 00:06:14,160 --> 00:06:16,620 would often read a book and go the breaking of a business. For 113 00:06:16,620 --> 00:06:19,740 example, love it great. We're doing open book accounting, and 114 00:06:19,740 --> 00:06:22,400 we're doing all this stuff, and we would do it really gung ho 115 00:06:22,400 --> 00:06:25,400 for what, six months, right? Maybe a year, and then a new 116 00:06:25,400 --> 00:06:28,160 idea or a new thing, and you're off to the new thing, and three 117 00:06:28,160 --> 00:06:30,260 or four years later, you're sitting there with your 118 00:06:30,260 --> 00:06:32,420 leadership team and saying, We should do open book accounting. 119 00:06:32,420 --> 00:06:35,180 Wait a minute, didn't we used to do that? Yeah, we used to do 120 00:06:35,180 --> 00:06:38,120 that. Why did we stop? Well, because we didn't have really a 121 00:06:38,120 --> 00:06:41,440 framework to run within, and EOS provides that framework. It 122 00:06:41,440 --> 00:06:43,780 provides rules of the game, provides that approach of 123 00:06:43,780 --> 00:06:46,600 saying, This is how we do it, and we're going to be consistent 124 00:06:46,600 --> 00:06:50,140 and do it every time, right? One of the core tenants of Eos is 125 00:06:50,140 --> 00:06:53,980 you must run on one operating system, pick one, stick with it, 126 00:06:54,100 --> 00:06:57,160 reuse it, right? And it sounds like it's a self fulfilling Hey, 127 00:06:57,160 --> 00:06:59,620 you know, you must use one operating system, and EOS is an 128 00:06:59,620 --> 00:07:03,420 operating system. But the point isn't, you must use that. I tend 129 00:07:03,420 --> 00:07:05,640 to think it's the better one, but you know that it's neither 130 00:07:05,640 --> 00:07:08,520 here nor there, but ultimately, it's the idea of having a single 131 00:07:08,520 --> 00:07:12,180 frame of rule set, if you will. Right? What are the rules of the 132 00:07:12,180 --> 00:07:14,580 game that we're going to go and abide by? So I think at a high 133 00:07:14,580 --> 00:07:16,980 level, that's really what it is. It's a set of tools and 134 00:07:16,980 --> 00:07:17,520 disciplines, 135 00:07:17,940 --> 00:07:20,040 Robert Plank: and that's powerful. And, you know, I'm not 136 00:07:20,040 --> 00:07:22,640 a sports guy at all, but you talk about, like, the rules of 137 00:07:22,640 --> 00:07:25,100 the game, and you think, you know, if there was, like, a 138 00:07:25,100 --> 00:07:29,180 baseball game and someone had three strikes and it was like a 139 00:07:29,180 --> 00:07:31,700 nationally televised game, they wouldn't say, Oh, he got three 140 00:07:31,700 --> 00:07:34,340 strike, let's just throw another one, just because you'd say, No, 141 00:07:34,340 --> 00:07:38,360 hey, hey, there are the rules, and then multiple people abide 142 00:07:38,360 --> 00:07:40,960 by the rules. So that way it sticks. And it's like, there's, 143 00:07:40,960 --> 00:07:43,540 um, there's a situation right now where, like, I have this 144 00:07:43,540 --> 00:07:46,660 podcast client, and we were supposed to give them, like, a 145 00:07:46,660 --> 00:07:50,560 weekly, just quick, one page PDF report, real simple to do, and 146 00:07:50,560 --> 00:07:54,760 we just somehow fell off of it, because only one person was in 147 00:07:54,760 --> 00:07:58,180 charge of that. There wasn't, like, a second person helping or 148 00:07:58,180 --> 00:08:01,860 a third person checking. So it seems like you have these EOS 149 00:08:01,860 --> 00:08:05,880 rules of the game, and then you have enough people on the same 150 00:08:05,880 --> 00:08:09,540 page about it. That way, things don't slip through the cracks. 151 00:08:09,540 --> 00:08:14,460 And so it's like, there's this kind of worldwide phenomenon, 152 00:08:14,460 --> 00:08:17,220 right? It's like becoming more of a household name 850 153 00:08:18,180 --> 00:08:22,160 implementers. And so it makes a lot of sense to, like, jump on 154 00:08:22,160 --> 00:08:26,780 something that it's it's known, it's proven. And you have to 155 00:08:26,780 --> 00:08:31,880 imagine that a lot of companies are either they use it and they 156 00:08:31,880 --> 00:08:34,760 say, Okay, well, our influencer group need a new one, or we're 157 00:08:34,760 --> 00:08:37,880 disorganized. We keep hearing about it. It seems like an 158 00:08:37,880 --> 00:08:43,000 easier battle to fight to say, Hey, I'm an EOS implementer, 159 00:08:43,060 --> 00:08:46,240 versus Hey, I've got the Rock Paper simple system, right? 160 00:08:46,240 --> 00:08:48,940 There's already the brand recognition. But you tell me, 161 00:08:49,000 --> 00:08:53,980 why did you make this switch from the agency to now the EOS 162 00:08:53,980 --> 00:08:54,880 implementation? 163 00:08:55,720 --> 00:08:59,920 Joshua Adams: Yeah, the long story made much shorter. We ran 164 00:08:59,920 --> 00:09:02,580 Rock Paper, simple on Eos, we self implemented for about a 165 00:09:02,580 --> 00:09:06,720 year, and then we hired an implementer for three years, and 166 00:09:06,720 --> 00:09:09,840 so we ran it. I saw the magic it did there. It allowed me to step 167 00:09:09,840 --> 00:09:13,680 back. I became a fractional CMO. But the magic, the trick there 168 00:09:13,680 --> 00:09:16,740 was, I only did it for EOS companies. So I would only be 169 00:09:16,740 --> 00:09:19,500 your fractional cmo if you were running on Eos, because it let 170 00:09:19,500 --> 00:09:22,160 me jump in really fast. And it kind of created this little 171 00:09:22,160 --> 00:09:26,000 niche for me. It was very cool. And so over about three or four 172 00:09:26,000 --> 00:09:29,720 years, I sat in about 100 EOS sessions, right whether they 173 00:09:29,720 --> 00:09:33,620 were being facilitated for my company or I was a fractional 174 00:09:33,800 --> 00:09:38,000 leader sitting in a seat. And I just watched the change it made 175 00:09:38,000 --> 00:09:41,500 in those companies, the focus it created, the freedom it created 176 00:09:41,500 --> 00:09:44,440 for the business owners specifically, and the health IT 177 00:09:44,440 --> 00:09:48,760 created for the leadership teams. And I just really that I 178 00:09:48,760 --> 00:09:51,760 want to do that right. My my whole career, I've had a 179 00:09:51,760 --> 00:09:55,000 statement on my wall, right? If you were walked into my RPS 180 00:09:55,000 --> 00:09:58,840 office, it said, and it said, empower talent, people. And one 181 00:09:58,840 --> 00:10:01,500 day I was really dwelling on. What is my one thing? I read a 182 00:10:01,500 --> 00:10:05,040 book, and it just hit me, people, coaching people, 183 00:10:05,040 --> 00:10:08,160 building people up, is my one thing. I happen to be in the 184 00:10:08,160 --> 00:10:12,900 marketing industry for 24 years, but that wasn't my one thing. 185 00:10:13,020 --> 00:10:15,720 And this actually hit me, I was I was actually traveling, and I 186 00:10:15,720 --> 00:10:17,880 called my wife and I said, Honey, my one thing isn't 187 00:10:17,880 --> 00:10:19,920 marketing. And she goes, I know you're a coach. And I'm like, 188 00:10:19,920 --> 00:10:22,520 Well, okay, what we could have gotten on the same page sooner. 189 00:10:23,600 --> 00:10:26,420 And that really got my gears going as far as, what is it that 190 00:10:26,420 --> 00:10:29,480 I need to be doing with my life? What is it then to be doing? I 191 00:10:29,480 --> 00:10:32,600 mean, I had a very successful agency. I loved what I did. I 192 00:10:32,600 --> 00:10:35,540 love that agency. I love those people, but I realized I wasn't 193 00:10:35,540 --> 00:10:39,140 operating in my calling and my God given ability. And so that 194 00:10:39,140 --> 00:10:42,340 was a couple years back I got out of, I made the commitment to 195 00:10:42,340 --> 00:10:44,920 get out of all operational aspects of the business. Did 196 00:10:44,920 --> 00:10:48,640 that over the next year, and then this past years, went on 197 00:10:48,640 --> 00:10:52,840 the journey to find a buyer for the agency, and sold the company 198 00:10:52,840 --> 00:10:56,620 in, like I said, July, and I bought an us franchise earlier 199 00:10:56,620 --> 00:11:00,360 this year. So it was one of those aha moments. I had this 200 00:11:00,360 --> 00:11:05,220 aha moment that I wasn't operating in really my one 201 00:11:05,220 --> 00:11:08,340 thing, if you will. And really what kind of triggered that in 202 00:11:08,340 --> 00:11:11,220 my brain and my thinking was one of the EOS books, the EOS life, 203 00:11:11,460 --> 00:11:14,160 and it talks about really leaning and doing what you love. 204 00:11:14,160 --> 00:11:17,580 And I realized that while I was what some people would define as 205 00:11:17,580 --> 00:11:20,880 successful, I wasn't doing what I loved anymore, what I love to 206 00:11:20,880 --> 00:11:24,140 change, if that makes sense. And I really wanted to get back to 207 00:11:24,200 --> 00:11:27,080 serving people day in, day out, and as an EOS implementer, 208 00:11:27,080 --> 00:11:29,420 literally, what I do is I work with leadership teams like 209 00:11:29,420 --> 00:11:33,200 that's what I do every day. That's what I get in a room with 210 00:11:33,200 --> 00:11:35,960 them, and I my whole goal is to leave them better than I found 211 00:11:35,960 --> 00:11:39,980 them. And that's just like that just fills me. That makes sense. 212 00:11:40,460 --> 00:11:44,140 Robert Plank: Yeah, it does, and it's fascinating to hear about 213 00:11:44,140 --> 00:11:47,680 just that you've set up this, this niche, this kind of pre 214 00:11:47,680 --> 00:11:51,880 qualifier, right? Because you imagine that if, if there is a 215 00:11:51,940 --> 00:11:55,720 company that is implementing Eos, they stand out from many 216 00:11:55,720 --> 00:11:59,620 others. And it's fun positioning for you, because it's like 217 00:11:59,620 --> 00:12:03,840 you're having these higher standards, right? It's like, 218 00:12:03,840 --> 00:12:06,540 you're, you're just going to take anyone like, it gives you 219 00:12:06,660 --> 00:12:10,200 more prestige, and it's fun to think about. And I'm a, I'm a, 220 00:12:10,200 --> 00:12:13,740 my brain just thinks in terms of, like, like, four quadrants, 221 00:12:13,740 --> 00:12:17,460 four seasons, right? And there's the time to have the chaos and 222 00:12:17,460 --> 00:12:19,920 do things and figure out what works. But then after a while, 223 00:12:19,920 --> 00:12:23,060 like, you might grow as a person, you might outgrow your 224 00:12:23,060 --> 00:12:25,880 business, or vice versa. And then that's when it comes time 225 00:12:25,880 --> 00:12:28,940 to then reassess and take that inventory and then say, Okay, 226 00:12:28,940 --> 00:12:32,120 here's my real calling. Here's my one thing which you would not 227 00:12:32,120 --> 00:12:36,980 have figured out just by theorizing, just based on the 228 00:12:36,980 --> 00:12:39,740 hypotheticals, right? You have to go out there and figure out 229 00:12:39,740 --> 00:12:41,980 the data, figure out the results, but then it's like, 230 00:12:42,100 --> 00:12:46,960 it's such a weird just, it's, it seems exhausting, right? Because 231 00:12:46,960 --> 00:12:49,240 you feel like you're kind of looping again and again, and you 232 00:12:49,240 --> 00:12:52,180 don't want to loop too fast, because then you're jumping from 233 00:12:52,180 --> 00:12:54,640 thing to thing too much. But it's like we're all on a 234 00:12:54,640 --> 00:12:58,120 different path here. And so you are this EOS implementer. You 235 00:12:58,120 --> 00:13:02,040 bought this EOS franchise. You help these companies with their 236 00:13:02,040 --> 00:13:06,180 EOS implementation. And is there anything that you think maybe, 237 00:13:06,300 --> 00:13:11,580 like, drives you crazy about the hard parts or, like, what's 238 00:13:11,580 --> 00:13:13,440 maybe not paid attention to enough 239 00:13:13,440 --> 00:13:16,140 Joshua Adams: with all this process? Do you mean as far as 240 00:13:16,140 --> 00:13:18,120 EOS implementation? Yes. 241 00:13:18,179 --> 00:13:19,919 Robert Plank: Like, you know, there's implementers and 242 00:13:19,919 --> 00:13:22,639 companies, but like, what? What's not spoken about enough? 243 00:13:23,299 --> 00:13:27,379 Joshua Adams: I think I love self implementing companies, 244 00:13:27,439 --> 00:13:30,199 they should absolutely self implement to get started, right? 245 00:13:30,199 --> 00:13:32,839 And I think that if you're the right company where you're not 246 00:13:32,839 --> 00:13:35,539 ready to hire an implementer for whatever reason, financially, 247 00:13:35,539 --> 00:13:39,619 maybe you're just not quite ready, I think there's no shame 248 00:13:39,619 --> 00:13:43,779 in doing that, but being willing to identify what is it that we 249 00:13:43,779 --> 00:13:46,779 are not doing purely? And so that's a term we use in the Eos 250 00:13:46,839 --> 00:13:50,199 implementer community, EOS pure. And it sounds a little bit 251 00:13:50,439 --> 00:13:52,719 holier than now, and it's really not. Basically, we're just 252 00:13:52,719 --> 00:13:55,299 saying what's the right way to do it right? And when you're 253 00:13:55,359 --> 00:13:58,119 self implementing you'll often come in with some things that 254 00:13:58,119 --> 00:14:01,679 are not correct. And I think the biggest challenge that I've seen 255 00:14:01,679 --> 00:14:04,259 within self implementers, when they're making the transition 256 00:14:04,259 --> 00:14:08,039 into using an implementer and we did the same thing, is common 257 00:14:08,039 --> 00:14:12,239 language. And I'm so big on common language meaning, call 258 00:14:12,299 --> 00:14:14,819 the thing the same thing throughout the organization. 259 00:14:14,819 --> 00:14:19,199 Stop calling leads and prospects interchangeably, right? Okay, is 260 00:14:19,199 --> 00:14:22,279 a prospect different than a lead, or is, or is a different 261 00:14:22,279 --> 00:14:25,099 stage of their sales process. Stop calling them the different 262 00:14:25,099 --> 00:14:27,739 things. That's one example, right within the marketing and 263 00:14:27,739 --> 00:14:31,159 sales space. But within EOS itself, I've seen they'll come 264 00:14:31,159 --> 00:14:34,879 in and they'll say, yeah, these are my quarterly goals. Okay, 265 00:14:34,879 --> 00:14:37,039 well, in Eos, we call them rocks, like, specifically in the 266 00:14:37,039 --> 00:14:39,859 book, it calls them rocks. Call them that, right? Because if you 267 00:14:39,859 --> 00:14:43,839 start using different language, even as a self implementer or 268 00:14:44,079 --> 00:14:48,219 being implemented, you're going to confuse people internally. 269 00:14:48,219 --> 00:14:50,619 But you even more, you're going to confuse your new people. So 270 00:14:50,619 --> 00:14:53,139 when somebody new joins the team here, read the book, traction, 271 00:14:53,199 --> 00:14:55,419 read the book. What the heck is the OS, which is the employee 272 00:14:55,419 --> 00:14:58,599 version, and they read it, and they go, Okay, well, I see 273 00:14:58,599 --> 00:15:01,019 rocks. What are our rocks? Something. Well, we don't have 274 00:15:01,019 --> 00:15:03,479 rocks. You have quarterly goals. Well, that's really confusing, 275 00:15:03,479 --> 00:15:05,819 right? So it's the commonality of language. Is something so 276 00:15:05,819 --> 00:15:08,399 important when people are making the transition from self 277 00:15:08,399 --> 00:15:11,159 implementing to implementing, and I would say even before 278 00:15:11,159 --> 00:15:14,759 that, because it creates so much confusion. I've got a client 279 00:15:14,759 --> 00:15:18,659 coming on now that that's the issue on the call with them, we 280 00:15:18,659 --> 00:15:20,899 do a 90 minute meeting. It's called, which is where we 281 00:15:20,899 --> 00:15:23,779 present on EOS for 90 minutes. And it really gives them a 282 00:15:23,779 --> 00:15:27,259 picture of what the tools are, the processes, the concept, the 283 00:15:27,259 --> 00:15:30,559 model, all of that. And one thing I identified when I was 284 00:15:30,559 --> 00:15:34,459 listening to this team as I presented to them, was a major 285 00:15:34,459 --> 00:15:37,399 lack of common language. They had been self implementing for 286 00:15:37,399 --> 00:15:40,539 three years, but they called things different things within 287 00:15:40,539 --> 00:15:43,179 the meeting, right? And or I would say something that was 288 00:15:43,179 --> 00:15:46,299 that this, and I just I noticed that I took note of it. They 289 00:15:46,299 --> 00:15:49,239 have become a client. I'm doing their sessions coming up here. 290 00:15:49,839 --> 00:15:53,259 Gosh, it's this month. It's later this month, and they're 291 00:15:53,259 --> 00:15:56,859 gonna seem coming down, coming down to Florida. And I know 292 00:15:56,859 --> 00:15:59,259 that's something I'm gonna have to work on as we go into this. 293 00:15:59,259 --> 00:16:01,439 I'm gonna have to remind them these are what things are 294 00:16:01,439 --> 00:16:04,199 called. And I'm going to encourage you to hold yourself 295 00:16:04,199 --> 00:16:07,559 to that standard of calling them common thing. And I think that 296 00:16:07,559 --> 00:16:10,919 that lesson there isn't just important for companies on EOS. 297 00:16:10,919 --> 00:16:13,739 I think it's important for any company be very careful that you 298 00:16:13,739 --> 00:16:16,319 don't call things different things. You can become very, 299 00:16:16,319 --> 00:16:18,659 very confusing very quickly, and you can end up with 300 00:16:18,659 --> 00:16:21,499 miscommunications that last years that you don't realize are 301 00:16:21,499 --> 00:16:24,859 is happening. So that's, that's one of the things that comes to 302 00:16:24,859 --> 00:16:25,999 mind when you ask that yes, 303 00:16:26,000 --> 00:16:28,400 Robert Plank: and that's huge. And it's like, I come from a 304 00:16:28,400 --> 00:16:31,400 computer programming background, and a lot of the EOS like, it 305 00:16:31,400 --> 00:16:34,700 seems to be kind of like, there's a lot of like, code in 306 00:16:34,700 --> 00:16:38,300 there. And you know, as as we all know that now the AI is 307 00:16:38,300 --> 00:16:42,100 ambiguous. If you have the wrong name or the wrong variable, then 308 00:16:42,220 --> 00:16:44,560 it's all out the window. And there's so many times in my 309 00:16:44,560 --> 00:16:48,820 prompts where I'm like, Well, you generate this you figure out 310 00:16:48,820 --> 00:16:52,780 this answer. I'm like, story as this exact variable name, and 311 00:16:52,780 --> 00:16:55,600 later on, pick up this exact thing, because otherwise there's 312 00:16:55,600 --> 00:16:58,720 an ambiguity. And like, I had a friend a bunch of your I had a 313 00:16:58,720 --> 00:17:01,440 friend a bunch of years ago, you're making me remember, like 314 00:17:01,680 --> 00:17:06,180 he we're talking about the word vigorously and rigorously, and 315 00:17:06,180 --> 00:17:09,480 he's like, Oh, well, those two words basically mean the same 316 00:17:09,480 --> 00:17:12,120 thing. And I lost respect for him, and it kind of made the 317 00:17:12,120 --> 00:17:14,880 crack show a little bit. And next thing I know, like he's 318 00:17:14,880 --> 00:17:18,840 lying, he's he's not even sure about how much money he makes. 319 00:17:18,840 --> 00:17:21,920 And I just realized, like, hey, that's someone that doesn't take 320 00:17:22,040 --> 00:17:25,700 words seriously. And it seems a little anal retentive for us 321 00:17:25,700 --> 00:17:31,160 both to say, but it's like, Hey, if you want to manage multiple 322 00:17:31,160 --> 00:17:34,040 people and how them are working together and take this whole 323 00:17:34,040 --> 00:17:37,520 thing seriously, these words matter, and like Dave Ramsey 324 00:17:37,520 --> 00:17:41,140 calls it ish, right? People like implement Dave Ramsey ish. They 325 00:17:41,140 --> 00:17:44,020 kind of pick and choose what they like. Be sure you pick and 326 00:17:44,020 --> 00:17:48,700 then when it's not ideal or fails, well, who do you have to 327 00:17:48,700 --> 00:17:51,760 blame? No one else but yourself. You should have used the system. 328 00:17:51,760 --> 00:17:56,080 You should have used EOS pure instead of just kind of choosing 329 00:17:56,080 --> 00:17:59,080 what you wanted. And that's why I can see how it helps to have 330 00:17:59,080 --> 00:18:02,700 someone outside, like, you kind of say, like, Hey, I know that 331 00:18:02,700 --> 00:18:05,640 you guys are all used to the way things have been run, and maybe 332 00:18:05,820 --> 00:18:08,280 letting a few things slide, but hey, with this fresh 333 00:18:08,280 --> 00:18:12,420 perspective, the terms have been kind of played fast and loose 334 00:18:12,420 --> 00:18:16,440 and and so it's been fascinating to hear about. I love this 335 00:18:16,440 --> 00:18:19,980 concept. I love EOS and what you figured out. But hey, you're the 336 00:18:19,980 --> 00:18:23,060 star of the show here, Mr. Josh Adams, and so I want to make 337 00:18:23,060 --> 00:18:25,460 sure that in these final minutes, we focus on what's 338 00:18:25,460 --> 00:18:29,780 important to you. So what do you think is the missing question in 339 00:18:29,780 --> 00:18:33,260 our conversation? What should I be asking you? I just don't know 340 00:18:33,260 --> 00:18:33,740 to ask you. 341 00:18:34,760 --> 00:18:38,000 Joshua Adams: Yeah, I think ultimately the question there 342 00:18:38,240 --> 00:18:42,820 is, what high level why? Us the simple question of, Why? Why 343 00:18:42,820 --> 00:18:47,260 should somebody explore EOS? And I think it's the best way I can 344 00:18:47,260 --> 00:18:51,820 describe that. The impact it made for me was it was like 345 00:18:51,820 --> 00:18:54,160 driving, what's the right word? It's like, it's like navigating 346 00:18:54,160 --> 00:18:57,280 a ship with really, without really knowing, looking up, 347 00:18:57,400 --> 00:19:00,040 right? Imagine you're navigating this ship on this on the ocean. 348 00:19:00,040 --> 00:19:02,400 You're never really looking up, you're never looking up. You're 349 00:19:02,520 --> 00:19:04,920 never looking out. You're never climbing up and look, take that 350 00:19:04,920 --> 00:19:07,740 look out crown, that's right, and looking further out. And for 351 00:19:07,740 --> 00:19:11,520 me, it gave me that right? It allowed me to step out of the 352 00:19:11,520 --> 00:19:16,440 business and look back down on it. There's a there's a concept 353 00:19:16,560 --> 00:19:19,320 you can never fully understand, a system while you're a part of 354 00:19:19,320 --> 00:19:23,300 it. And I think EOS gives you the ability to remove yourself 355 00:19:23,360 --> 00:19:26,960 for a time, for those sessions, and look down at the system and 356 00:19:26,960 --> 00:19:31,940 go, Oh, okay, there's the chaos. Let me, let me work on this. Let 357 00:19:31,940 --> 00:19:34,640 me, let me have a set of rules of an approach with which I can 358 00:19:34,640 --> 00:19:38,600 improve what I'm looking at. But having an ability to step out of 359 00:19:38,600 --> 00:19:41,740 it was really, really powerful. And so I think, why new EOS? I 360 00:19:41,740 --> 00:19:44,500 think if you're feeling like it's you're driving a little 361 00:19:44,500 --> 00:19:46,960 rudderless, maybe you feel like, if I just work a little bit 362 00:19:46,960 --> 00:19:49,420 harder, that was something I always felt like, if I just put 363 00:19:49,420 --> 00:19:53,260 a few more hours, I'll finally get there. Really, the key was 364 00:19:53,260 --> 00:19:57,280 actually a stop for a second step back. Have a method with 365 00:19:57,280 --> 00:19:59,920 which to look down on the business and begin to make it. 366 00:20:00,000 --> 00:20:03,240 Packed and begin to make change on it. And that was why EOS for 367 00:20:03,240 --> 00:20:03,300 me. 368 00:20:04,800 --> 00:20:07,920 Robert Plank: And I'm always so impressed when someone has that 369 00:20:07,920 --> 00:20:10,200 kind of advice, when they can see the whole business and they 370 00:20:10,200 --> 00:20:13,380 say things like, you know, your your your income is this, or 371 00:20:13,380 --> 00:20:17,220 your expenses is that, or your lead flow is this, and versus 372 00:20:17,220 --> 00:20:20,220 just, well, I'm just, I'm doing the best I can. I'm grinding 373 00:20:20,220 --> 00:20:24,800 harder, and sometimes, again, it takes that person to apply the 374 00:20:24,800 --> 00:20:27,680 system and look out from the crow's nest and say, like, Hey, 375 00:20:27,680 --> 00:20:31,040 I know that you say that you want to work harder, but hasn't 376 00:20:31,040 --> 00:20:34,940 that been your answer for the last X number of years? Why not 377 00:20:34,940 --> 00:20:38,540 try a different approach, different people, different 378 00:20:38,540 --> 00:20:42,220 strategy? Maybe there are some solutions that you wouldn't have 379 00:20:42,220 --> 00:20:45,700 thought of if you were just boxed into this, this narrow 380 00:20:45,700 --> 00:20:50,620 thinking. And so EOS is great to hear about. There's the tools, 381 00:20:50,620 --> 00:20:54,460 all these concepts and the meetings, and you know, it gets 382 00:20:54,460 --> 00:20:57,280 everyone working together, and it makes things simple and 383 00:20:57,280 --> 00:21:00,780 manageable and and sustainable. So there isn't all this chaos 384 00:21:00,780 --> 00:21:05,640 and panic. And what if this thing up ends our market or our 385 00:21:05,640 --> 00:21:09,420 industry, or this person quits, it just seems like it. It gets 386 00:21:09,420 --> 00:21:12,600 things on track, but also keeps the magic alive. So if someone 387 00:21:12,600 --> 00:21:16,740 says, Man, Joshua Adams, he knows his stuff, Eos, sounds 388 00:21:16,740 --> 00:21:19,800 amazing. Are there any next steps here? How does someone 389 00:21:19,800 --> 00:21:23,360 reach out to you. Contact you have this conversation? Yeah, I 390 00:21:23,360 --> 00:21:23,600 think 391 00:21:23,600 --> 00:21:25,580 Joshua Adams: they can reach out to me a couple different ways. 392 00:21:26,000 --> 00:21:30,380 One of those is my micro site within EOS worldwide, and that's 393 00:21:30,500 --> 00:21:32,600 implementer dot EOS worldwide.com/joshua-adams, 394 00:21:36,320 --> 00:21:41,200 that's a mouthful. And so maybe even easier is actually they 395 00:21:41,200 --> 00:21:44,320 can, they can hit greater purpose consulting.com and that 396 00:21:44,380 --> 00:21:45,940 that's a shortcut to everything else. 397 00:21:46,600 --> 00:21:49,120 Robert Plank: Very fabulous. So greater purpose consulting.com 398 00:21:49,960 --> 00:21:54,880 and that gets, oops, greater purpose. So that's a greater 399 00:21:54,880 --> 00:21:58,900 purpose. Not just great purpose, it's greater. And there you can 400 00:21:58,900 --> 00:22:02,700 find out all about learning about Eos, why to hire Joshua 401 00:22:02,880 --> 00:22:07,080 and what his clients say. And that way, if, if you've been 402 00:22:07,080 --> 00:22:09,960 procrastinating, like me and Joshua have been talking about 403 00:22:09,960 --> 00:22:13,020 and you say, I keep hearing about Eos, well maybe it's a 404 00:22:13,020 --> 00:22:17,400 sign that you can you should pursue this. And if you've been 405 00:22:17,400 --> 00:22:20,180 trying to self implement, that's great, and that's fine. But if 406 00:22:20,180 --> 00:22:23,360 it's just going too slow, if it's one of those things on the 407 00:22:23,540 --> 00:22:26,300 to do list, or New Year's resolution, and say, I just 408 00:22:26,300 --> 00:22:30,020 can't quite get there. How many times have we been stuck in our 409 00:22:30,020 --> 00:22:33,080 own thinking like say, at school, we couldn't figure out 410 00:22:33,260 --> 00:22:35,540 an answer on a test, and he asked the teacher, and they say, 411 00:22:35,540 --> 00:22:39,440 oh, it's it's so easy. You just needed someone's outside help to 412 00:22:39,440 --> 00:22:42,940 get there. So if you're ready to lead with clarity, grow with 413 00:22:42,940 --> 00:22:46,600 purpose. The place to go is greater purpose, consulting.com 414 00:22:47,500 --> 00:22:52,060 and we'll also add in the show notes that link directly to that 415 00:22:52,060 --> 00:22:55,060 implementer page. Implementer dot EOS 416 00:22:55,060 --> 00:23:01,200 worldwide.com/joshua-adams, Mr. Joshua Adams, from Melbourne, 417 00:23:01,200 --> 00:23:05,100 Florida and Orlando, Florida, helps leadership teams get 418 00:23:05,160 --> 00:23:09,660 aligned, gain traction, and stop fighting the same battles over 419 00:23:09,660 --> 00:23:12,900 and over so that they can enjoy running the business again. And 420 00:23:12,900 --> 00:23:18,540 that is implementer dot EOS worldwide.com/joshua-adams. And 421 00:23:18,540 --> 00:23:22,040 greater purpose consulting.com. But before I let you go, Mr. 422 00:23:22,040 --> 00:23:25,820 Josh Adams, it's time for the scary part of the podcast where 423 00:23:25,820 --> 00:23:29,300 I try to stump you. I try to put you on the spot by asking you 424 00:23:29,300 --> 00:23:33,080 about a fun or interesting quote or lesson that has served you. 425 00:23:33,080 --> 00:23:36,680 So what comes to mind as far as a fun or interesting quote or 426 00:23:36,680 --> 00:23:37,100 lesson? 427 00:23:38,300 --> 00:23:40,940 Joshua Adams: The first, the one that always comes to mind is 428 00:23:41,360 --> 00:23:44,740 success is a big pile of failure that you're standing on, and 429 00:23:44,740 --> 00:23:47,980 that that quote has reminded me not to because I would sometimes 430 00:23:47,980 --> 00:23:51,400 get stuck on mistakes or failures, right and have that 431 00:23:51,400 --> 00:23:54,040 regret or that I should have known better, whatever. But 432 00:23:54,040 --> 00:23:56,920 really, our success is because we kept pushing forward. And 433 00:23:56,920 --> 00:24:00,340 something I've said a lot over the years is ever forward to the 434 00:24:00,460 --> 00:24:02,920 point where my teams begin to joke about it becomes a joke. 435 00:24:02,920 --> 00:24:05,700 Becomes a joke that everything's ever forward for me that really 436 00:24:05,700 --> 00:24:09,660 is, that idea that our success really is, is because we're 437 00:24:09,660 --> 00:24:12,120 standing on our failures, because we made those feelings 438 00:24:12,120 --> 00:24:15,420 and did not let them stop us or get us to the point where we 439 00:24:15,420 --> 00:24:18,840 begin to despair, we use them as well. That didn't work. Let me 440 00:24:18,840 --> 00:24:20,840 keep pushing forward. Let me keep moving forward and 441 00:24:20,840 --> 00:24:23,900 determining what is next for me. But without our failures, we are 442 00:24:23,900 --> 00:24:27,320 not we cannot be successful. We have to have the foundation of 443 00:24:27,500 --> 00:24:30,440 what did not work for us. And sometimes that's just me made a 444 00:24:30,440 --> 00:24:33,680 mistake, and sometimes it's us learning what not to do, or 445 00:24:33,680 --> 00:24:36,680 learning Well, that wasn't for me, that wasn't my calling, that 446 00:24:36,680 --> 00:24:39,380 wasn't where I know my unique ability. And so I do, I feel 447 00:24:39,380 --> 00:24:41,860 like that quote is one of my favorites, 448 00:24:42,460 --> 00:24:44,860 Robert Plank: and it's a great quote ever forward and just 449 00:24:44,860 --> 00:24:47,320 building your successes on top of failure. It's a great 450 00:24:47,320 --> 00:24:50,500 concept. And if you're an organization out there who could 451 00:24:50,500 --> 00:24:55,180 use Mr. Joshua Adams infectious energy, his leadership, his 452 00:24:55,180 --> 00:24:59,920 team, building his enthusiasm, then go to greater purpose. 453 00:25:00,000 --> 00:25:04,020 Consulting.com and read about EOS if you haven't already. It's 454 00:25:04,020 --> 00:25:07,080 a proven business operating system that can help your 455 00:25:07,080 --> 00:25:11,460 entrepreneurial organization clarify, simplify and achieve 456 00:25:11,460 --> 00:25:14,760 its vision. And Mr. Joshua Adams has been working with it for 457 00:25:14,760 --> 00:25:19,020 over five years. He has found that when applied Well, it just 458 00:25:19,020 --> 00:25:23,120 works, and you can hire him for the structured sessions and real 459 00:25:23,120 --> 00:25:26,660 world coaching to guide your leadership teams through the EOS 460 00:25:26,660 --> 00:25:30,200 tools and process to help you gain clarity, drive 461 00:25:30,200 --> 00:25:34,280 accountability and create real traction toward your goals that 462 00:25:34,280 --> 00:25:38,600 is greater purpose consulting.com and Mr. Joshua 463 00:25:38,600 --> 00:25:41,320 Adams, it's great to see you again and catch up. I'm glad 464 00:25:41,320 --> 00:25:44,920 that we made the time and had this enlightening conversation. 465 00:25:44,920 --> 00:25:45,580 So thank you for 466 00:25:45,580 --> 00:25:47,500 Joshua Adams: being here, of course, thanks for having me 467 00:25:47,500 --> 00:25:50,620 again. It was nice to make the full circle the last decade. 468 00:25:51,040 --> 00:25:52,960 Robert Plank: Heck yeah, feels good. We'll have you back again 469 00:25:52,960 --> 00:25:57,580 for circle number two. Let's do it. But what 910, years from 470 00:25:57,580 --> 00:25:59,920 now? Heck yeah. I don't even want to calculate what the year. 471 00:25:59,920 --> 00:26:02,380 Put it on the calendar. Put it on the calendar, put it on the 472 00:26:02,380 --> 00:26:04,620 calendar now. Calendar. Now the time will fly past. Thank you 473 00:26:04,620 --> 00:26:05,040 for being 474 00:26:05,880 --> 00:26:06,420 Joshua Adams: yes sir all.