1 00:00:01,740 --> 00:00:04,380 Jill Lublin: What if there was a way for you to increase your 2 00:00:04,380 --> 00:00:07,800 sales, your clients and your profits, and there was a way to 3 00:00:07,800 --> 00:00:10,560 do it without paying for advertising? Well, that's what 4 00:00:10,560 --> 00:00:14,220 Miss. Third time returned guest Jill Lublin is here to talk with 5 00:00:14,220 --> 00:00:19,260 us about and it's this amazing, fascinating phenomenon and human 6 00:00:19,260 --> 00:00:23,000 nature called publicity, and it's free, you just have to know 7 00:00:23,000 --> 00:00:26,060 how to get it. And she's here to tell us about how we can become 8 00:00:26,060 --> 00:00:30,620 our own publicity machine. Get free media exposure, deliver a 9 00:00:30,620 --> 00:00:33,980 clear, concise message, be prepared for those last minute 10 00:00:33,980 --> 00:00:37,280 publicity opportunities. Grow your network, build radical 11 00:00:37,280 --> 00:00:43,120 influence and online market in a way that's less stressful, less 12 00:00:43,120 --> 00:00:48,760 frustrating. So Jill Lublin, 25 plus year media magnet, and 13 00:00:48,760 --> 00:00:52,780 she's here to get us dialed in on the Ooh off actor, giving 14 00:00:52,780 --> 00:00:56,140 everything we've got and mastering public relations. So 15 00:00:56,200 --> 00:00:59,860 Miss Jill, glad to see you again. Oh, I'm delighted to see 16 00:00:59,860 --> 00:01:03,480 you again, Robert, too, and happy to be here, happy to have 17 00:01:03,480 --> 00:01:07,020 you. And so it's been a couple of years. We've visited a couple 18 00:01:07,020 --> 00:01:10,260 of times. Luckily, we're living in the age of AI, so I can just 19 00:01:10,320 --> 00:01:13,620 put in transcripts and say, Hey, what do we talk about during 20 00:01:13,620 --> 00:01:17,760 those other visits? And we talked about what publicity is, 21 00:01:17,760 --> 00:01:20,840 and every while, everyone needs it. We talked about authors, 22 00:01:20,840 --> 00:01:23,900 book deals storytelling, and that kind of gets us caught up. 23 00:01:23,900 --> 00:01:26,900 And so just what's the latest? What's the cutting edge, What's 24 00:01:26,900 --> 00:01:32,540 got you so excited lately? Well, you know, I listen. I'm I love 25 00:01:32,600 --> 00:01:37,700 AI, because it's a great place to jump from to build your bio, 26 00:01:37,700 --> 00:01:40,840 build your story, create articles. I just want to say to 27 00:01:40,840 --> 00:01:46,360 all of you, don't ever let it substitute for your own voice. 28 00:01:46,360 --> 00:01:49,660 That's it, and that's important, and make sure it's your voice. 29 00:01:49,660 --> 00:01:54,220 So that's important, and I'm just always excited. I run media 30 00:01:54,220 --> 00:01:59,020 mastery intensives. There's simple programs, and I make 31 00:01:59,020 --> 00:02:03,360 publicity very simple because I want publicity really accessible 32 00:02:03,600 --> 00:02:07,740 to every person, every entrepreneur, versus the, you 33 00:02:07,740 --> 00:02:12,240 know, big, expensive PR agencies charging five to $8,000 a month, 34 00:02:12,240 --> 00:02:16,920 by the way. So I'm on a mission to make public relations 35 00:02:16,920 --> 00:02:19,440 affordable and accessible. And that excites me, and 36 00:02:20,220 --> 00:02:22,760 Unknown: that's an exciting mission to be on. There's this 37 00:02:22,760 --> 00:02:26,480 idea that a lot of us have a message, and there is always a 38 00:02:26,480 --> 00:02:29,600 thin hair because some people aren't dedicated enough, or 39 00:02:29,600 --> 00:02:32,660 can't overcome the public speaking, but for those that 40 00:02:32,660 --> 00:02:37,280 are, it's a shame that money is then a barrier, and here you are 41 00:02:37,280 --> 00:02:40,660 making it accessible and telling us what we need to know and do. 42 00:02:40,660 --> 00:02:44,080 And the kids these days don't know how good they have it. Do 43 00:02:44,080 --> 00:02:47,020 they? Because we mentioned AI, and as long as you have that 44 00:02:47,020 --> 00:02:50,020 maybe human factor, I mean, you can, we could take today's 45 00:02:50,020 --> 00:02:53,320 podcast and shape it into a speaker sheet, and you go in, 46 00:02:53,380 --> 00:02:56,740 you fill in those forms to get on podcasts or submit for 47 00:02:56,740 --> 00:02:59,920 speaking gigs. Yeah, I used to have to have like, a 50 word 48 00:02:59,920 --> 00:03:03,480 bio, 150 word, but now you can just take all your raw 49 00:03:03,480 --> 00:03:07,440 materials, see what the form is for the speaking opportunity, 50 00:03:07,500 --> 00:03:10,920 and have aI help you with it. And of course, not do it for 51 00:03:10,920 --> 00:03:13,740 you, but do it in a fraction of the time, and it's just an 52 00:03:13,740 --> 00:03:17,160 amazing time to be alive. But it seems the paradox is, there's 53 00:03:17,160 --> 00:03:21,620 information everywhere, but it's just such a harder than ever to 54 00:03:21,620 --> 00:03:25,280 make use of it. And so where do you see people getting stuck? 55 00:03:25,280 --> 00:03:27,860 They hear publicity, they're overwhelmed. They don't know 56 00:03:27,860 --> 00:03:30,920 what to do. What's the answer in today's day and age? 57 00:03:31,759 --> 00:03:34,579 Jill Lublin: Well, I think always be clear on your message 58 00:03:34,579 --> 00:03:39,439 and be listening for where are the opportunities for you to 59 00:03:39,739 --> 00:03:45,519 make comments, create news, news hacking. It's called, and, you 60 00:03:45,519 --> 00:03:50,319 know, look for and think about, where can we fit in? Where can 61 00:03:50,319 --> 00:03:53,919 you fit in with your expertise and what you know, where can you 62 00:03:53,919 --> 00:03:57,819 answer questions? Where can you help people and add value and 63 00:03:57,819 --> 00:04:02,159 benefit? And that's always what I want you oriented toward. And 64 00:04:02,159 --> 00:04:06,959 it will make a huge difference for your publicity to just get 65 00:04:06,959 --> 00:04:10,619 out there and and to say yes. You know, I find sometimes 66 00:04:10,619 --> 00:04:14,459 Robert people hold themselves back a little bit, maybe a 67 00:04:14,459 --> 00:04:17,819 little bit scared, and I'm just like, just say yes, and we'll 68 00:04:17,819 --> 00:04:21,619 find the bridge for how to make the interview work. 69 00:04:22,460 --> 00:04:25,820 Unknown: Yeah, say yes now, and the rest are smaller, achievable 70 00:04:25,820 --> 00:04:28,880 problems to be solved. But you know, what is a huge, 71 00:04:29,000 --> 00:04:32,480 unmanageable problem is not having the opportunity in the 72 00:04:32,480 --> 00:04:36,080 first place. So it's like, it's not a reason to shoot yourself 73 00:04:36,080 --> 00:04:40,180 in the foot. And so as far as you know, something that you're 74 00:04:40,180 --> 00:04:43,300 mentioning here is it's like, like putting in the time, right, 75 00:04:43,300 --> 00:04:45,460 saying yes to these opportunities and getting in 76 00:04:45,460 --> 00:04:48,820 these conversations. And the older I get, the more I see the 77 00:04:48,820 --> 00:04:50,860 value in that sort of thing, right? You see people on 78 00:04:50,860 --> 00:04:53,740 LinkedIn, and they posting every day. They're engaging, they're 79 00:04:53,740 --> 00:04:56,320 commenting. You look at that and you say, you know, they probably 80 00:04:56,320 --> 00:05:00,360 have some rigorous time management habits. There, right? 81 00:05:00,360 --> 00:05:03,300 They're probably making it a point to do this an hour a day, 82 00:05:03,300 --> 00:05:05,820 or if there's a speaking opportunity, well, they're not 83 00:05:05,820 --> 00:05:08,340 getting paid for that, but they're developing their skills, 84 00:05:08,340 --> 00:05:10,800 making new connections, putting out their message. And so 85 00:05:10,860 --> 00:05:15,780 there's maybe value that that some people might not see if 86 00:05:15,780 --> 00:05:19,560 they're short sighted. And so when, when you help these people 87 00:05:19,560 --> 00:05:23,240 who need to get their publicity dialed in? Like, what sort of 88 00:05:23,240 --> 00:05:26,840 pushback or like objections do they give you? Do they say like, 89 00:05:26,960 --> 00:05:30,020 they don't see the value, or it's too much work, or like, why 90 00:05:30,140 --> 00:05:34,220 aren't more people successful in getting themselves and their 91 00:05:34,220 --> 00:05:34,940 message out there? 92 00:05:35,480 --> 00:05:38,780 Jill Lublin: Well, I frankly, have helped a lot of people turn 93 00:05:38,780 --> 00:05:42,700 that around and get your message out there. But I would tell you, 94 00:05:42,700 --> 00:05:47,920 you know, some people let excuses like time and money 95 00:05:48,100 --> 00:05:52,660 stand in their way. And I would tell you, most of people I work 96 00:05:52,660 --> 00:05:56,680 with, and I say this to everyone, spend 30 minutes a 97 00:05:56,680 --> 00:06:02,160 week focused a week focused on your publicity activities, and 98 00:06:02,160 --> 00:06:06,000 you will see momentum, I guarantee it, and focus on 99 00:06:06,000 --> 00:06:10,320 visibility, building activities. So one thing you can do that's 100 00:06:10,320 --> 00:06:15,900 really simple and a great tactic, is go on Google Alerts, 101 00:06:16,200 --> 00:06:21,380 put your name in there so that when the media does feature you, 102 00:06:21,380 --> 00:06:25,760 you'll know. And put, like, one word. So for gorilla publicity, 103 00:06:25,760 --> 00:06:29,660 I put the word publicity, for the profit of kindness, I put 104 00:06:29,660 --> 00:06:34,040 the word kindness, so now I know when any media is writing an 105 00:06:34,040 --> 00:06:38,540 article about publicity or kindness, and I track it, and 106 00:06:38,540 --> 00:06:43,180 that makes a huge difference. Yeah, it's a simple, easy thing 107 00:06:43,180 --> 00:06:44,320 you can do quickly. 108 00:06:44,980 --> 00:06:47,620 Robert Plank: Yeah, it is. So when they mention your name, you 109 00:06:47,620 --> 00:06:50,860 can jump on it, and when they mention keywords, they can jump 110 00:06:50,860 --> 00:06:55,960 on it. And so you say you have these, like, 30 minute every 111 00:06:55,960 --> 00:06:59,140 week kind of activities. And I'm sure that the activities are 112 00:06:59,140 --> 00:07:01,620 different for everyone, aren't they? Some people say, Well, 113 00:07:01,680 --> 00:07:05,580 I'll record, I'll post my YouTube content. I work on a 114 00:07:05,580 --> 00:07:09,000 press release. But are there any like best practices? Is there 115 00:07:09,000 --> 00:07:12,360 anything that you think that maybe on a recurring basis, 116 00:07:12,360 --> 00:07:16,020 people should be doing more with their publicity? Yeah. 117 00:07:16,020 --> 00:07:19,440 Jill Lublin: So one thing I want to say really clear, your social 118 00:07:19,440 --> 00:07:23,840 media is not your publicity, with the exception of, if you do 119 00:07:23,840 --> 00:07:27,620 a LinkedIn live or Facebook Live or Instagram Live, or somebody's 120 00:07:27,620 --> 00:07:32,720 interviewing you or Tiktok, that's fine if they're 121 00:07:32,720 --> 00:07:35,480 interviewing you, or you're interviewing somebody other than 122 00:07:35,480 --> 00:07:39,560 that, I do not consider social media publicity, and in fact, if 123 00:07:39,560 --> 00:07:42,460 you're doing that, listen, you can go down a rabbit hole and 124 00:07:42,460 --> 00:07:46,900 waste a lot of time. I would rather you focus on real media, 125 00:07:46,900 --> 00:07:50,320 visibility, building activities. So what does that mean? Yes, 126 00:07:50,320 --> 00:07:54,580 spend time in Google Alerts. I would tell you to answer and 127 00:07:54,580 --> 00:07:59,860 reply to featured.com fort formerly Harrow, Help a Reporter 128 00:07:59,860 --> 00:08:05,100 Out. Do that. That's a great thing to do. And then I'd go to 129 00:08:05,460 --> 00:08:12,000 pod match and look up and connect to podcasters. You know, 130 00:08:12,000 --> 00:08:15,960 most of my clients are booking two to four podcasts a month, 131 00:08:16,560 --> 00:08:19,620 just doing that. What a great thing, right? 132 00:08:20,160 --> 00:08:23,300 Unknown: Oh, yeah, that we have these opportunities available to 133 00:08:23,300 --> 00:08:26,360 us. And I've had both of those guys on my show, Brett farmalo 134 00:08:26,360 --> 00:08:30,920 from featured, and Alex and Filippo from pod, match and and 135 00:08:30,980 --> 00:08:34,520 even, like guys that are huge, I mean, household names in our 136 00:08:34,520 --> 00:08:38,420 space, they still found the time to get on little old me's 137 00:08:38,420 --> 00:08:41,920 podcast. So it's amazing how there's these people out there 138 00:08:41,920 --> 00:08:45,340 that they make such a great habit of, like, appearing on 139 00:08:45,340 --> 00:08:48,340 shows and pursuing those opportunities. And like, Do you 140 00:08:48,340 --> 00:08:50,920 think there's a secret to it? Because I imagine that some 141 00:08:50,920 --> 00:08:54,400 people, they do a little sprint and they get tired, or they 142 00:08:54,400 --> 00:08:57,640 don't do it fast enough, and and it seems like it is a lot of 143 00:08:57,640 --> 00:09:00,840 work. So like, what's the Do you see any difference between the 144 00:09:00,840 --> 00:09:05,580 people that don't stick with the continuous prospecting versus 145 00:09:05,580 --> 00:09:06,120 those that do. 146 00:09:06,120 --> 00:09:11,100 Jill Lublin: You know I what I know is that consistency and 147 00:09:11,100 --> 00:09:17,460 persistency creates publicity and and when you do that, you 148 00:09:17,460 --> 00:09:20,720 will get publicity. I mean, it's really, in a way, that simple, 149 00:09:20,720 --> 00:09:25,940 but it's also about staying focused. And you know, 30 150 00:09:25,940 --> 00:09:29,840 minutes a week. Now, if you can do more, go do more. It's 151 00:09:29,840 --> 00:09:34,520 beautiful, but I think that you will see and I know you'll see 152 00:09:34,520 --> 00:09:39,320 results, particularly podcast bookings are wonderful and great 153 00:09:39,320 --> 00:09:42,640 ways to get started, completely free, and I think for most of 154 00:09:42,640 --> 00:09:47,500 you, a wonderful, simple and easy way to start getting 155 00:09:47,500 --> 00:09:52,660 publicity immediately and to be seen and heard, and now spread 156 00:09:52,660 --> 00:09:56,860 your wings and your words and have that impact and influence 157 00:09:57,040 --> 00:10:00,720 that you deserve. And frankly, here's what else Rob. But you 158 00:10:00,720 --> 00:10:07,320 know, you want to get clients, prospects and trust fast and get 159 00:10:07,320 --> 00:10:11,460 your expertise out. Publicity is the way to go. And what I love 160 00:10:11,460 --> 00:10:14,640 about it, I like to say it's a gift that keeps on giving 161 00:10:14,820 --> 00:10:20,480 because it multiplies you and monetizes you and maximizes your 162 00:10:20,480 --> 00:10:22,460 message, yes. 163 00:10:22,940 --> 00:10:25,880 Unknown: So getting on podcast easily done. You don't even have 164 00:10:25,880 --> 00:10:28,760 to put pants on, right? For all we know I'm not wearing pants, 165 00:10:28,760 --> 00:10:32,840 right? You just do it from your own home. And when I have a 166 00:10:33,080 --> 00:10:36,800 podcast guest, I do my quick research on them, and I'll see. 167 00:10:36,800 --> 00:10:39,620 I'll look at like, their website and things like that. But what 168 00:10:39,620 --> 00:10:42,280 I'm really looking for is, I go to YouTube, I search their name, 169 00:10:42,340 --> 00:10:46,120 I'm like, what I'm most interested in is them on other 170 00:10:46,120 --> 00:10:49,360 shows. And what was that like? Because, you know, you have a 171 00:10:49,360 --> 00:10:52,780 podcast guest, you want to just make sure that they're at least 172 00:10:52,780 --> 00:10:56,200 somewhat podcast competent. Have they been on some other show? 173 00:10:56,320 --> 00:10:59,620 And it seems like quite a secret that's out in the open, like 174 00:10:59,620 --> 00:11:02,280 there's all these shows that they'll take you for free. Just 175 00:11:02,280 --> 00:11:07,200 have to go and ask the right ones or ask enough and then, and 176 00:11:07,200 --> 00:11:09,600 then, now you have these, these assets out there. And I say, 177 00:11:09,600 --> 00:11:12,960 well, that's not easily fabricated, right? If there's 178 00:11:12,960 --> 00:11:16,380 Jill Lublin, who talks about PR and she's on all these shows, 179 00:11:16,380 --> 00:11:19,680 all these different places like, that's it's not easily 180 00:11:19,680 --> 00:11:22,160 generated, because you have to, like, go and get on these other 181 00:11:22,160 --> 00:11:25,400 shows, and then, like, there's, there's always the dream of, 182 00:11:25,400 --> 00:11:28,700 like, being on TV. But like the peers that I have that have been 183 00:11:28,700 --> 00:11:31,700 on TV, they kind of do it just to get the logo on their site. 184 00:11:31,700 --> 00:11:34,760 They get on, like, their NBC affiliate, and they talk about, 185 00:11:34,760 --> 00:11:37,340 like, cyber bullying or something that's, like, only 186 00:11:37,340 --> 00:11:40,040 tangentially related to their business. And it's like, but the 187 00:11:40,100 --> 00:11:43,960 getting on the podcast, it seems like that's where that's doable. 188 00:11:43,960 --> 00:11:46,660 And there's a lot of people coming and like checking you out 189 00:11:46,660 --> 00:11:50,140 and finding these paths to get to you. And I've heard many 190 00:11:50,140 --> 00:11:52,540 stories about you, and I've heard about the things that you 191 00:11:52,540 --> 00:11:54,640 do, the people that you've helped. And so since it's a 192 00:11:54,640 --> 00:11:57,280 podcast, like, what kind of stories do you have to share 193 00:11:57,280 --> 00:12:00,420 with us today about what's possible or maybe what's been 194 00:12:00,420 --> 00:12:03,300 achieved from your students with publicity? 195 00:12:04,140 --> 00:12:08,760 Jill Lublin: So you know, one of the things I wave my flag about 196 00:12:08,760 --> 00:12:12,900 all the time is about getting a right message. And so one of my 197 00:12:12,900 --> 00:12:17,700 clients as an example, he came to me, and he's an instructional 198 00:12:17,700 --> 00:12:20,360 designer, and to be honest, Robert, I didn't know what that 199 00:12:20,360 --> 00:12:25,520 was and and when I asked him, I said, no offense, that's boring. 200 00:12:25,520 --> 00:12:28,880 It's not gonna get you publicity. But tell me your 201 00:12:28,880 --> 00:12:32,300 story. And then he told me that he'd been downsized from a 202 00:12:32,300 --> 00:12:35,720 corporate job, that he had a pregnant wife with their third 203 00:12:35,720 --> 00:12:39,320 child on the way. While he had been downsized, he had just 204 00:12:39,320 --> 00:12:43,120 bought a big house, like, here's a guy that you know, this isn't 205 00:12:43,120 --> 00:12:47,920 exactly a formula for success, but he knew, and he had faith 206 00:12:47,920 --> 00:12:52,840 that publicity would drive referrals for him. So we 207 00:12:53,500 --> 00:12:58,000 recreated his story into a virtual office warrior story. 208 00:12:58,180 --> 00:13:03,540 It's kind of a hero story, and it was personal. That story made 209 00:13:03,540 --> 00:13:07,500 the front page of the San Francisco Business Times. He was 210 00:13:07,500 --> 00:13:10,920 featured in Entrepreneur Magazine, Mac Home Journal. He 211 00:13:10,920 --> 00:13:14,760 had nine months literally of publicity happening. And let me 212 00:13:14,760 --> 00:13:18,720 just say he's got a thriving consulting business. And you 213 00:13:18,720 --> 00:13:21,800 know exactly what I was saying before. It wasn't all about 214 00:13:22,100 --> 00:13:26,060 while what he does professionally, in fact, one of 215 00:13:26,060 --> 00:13:31,880 my one of my wonderful surprise, shall I say, way that I get a 216 00:13:31,880 --> 00:13:36,680 lot of people media and that part of my success is I talk to 217 00:13:36,680 --> 00:13:40,720 them about using everything they've got. So in Ryan's case, 218 00:13:40,720 --> 00:13:43,660 he's Asian American, and although he doesn't speak 219 00:13:43,660 --> 00:13:47,980 Chinese, we translated an article into Chinese, put it 220 00:13:47,980 --> 00:13:51,520 into the Chinese times. Do you know that one article got him 221 00:13:51,520 --> 00:13:58,540 $7,000 worth of business like, wow, that's how PR translates. 222 00:13:58,720 --> 00:14:03,300 And I can tell you story after story like that, where it's 223 00:14:03,300 --> 00:14:06,960 driving leads business. You know, one of my clients was on a 224 00:14:07,200 --> 00:14:12,660 podcast for 15 minutes and sold 45 bucks using this message, 225 00:14:12,660 --> 00:14:17,880 using different parts of who she is, but particularly in her 226 00:14:17,880 --> 00:14:22,040 case, it was more the expert message. So those are good 227 00:14:22,040 --> 00:14:23,180 stories, right? 228 00:14:23,600 --> 00:14:26,300 Robert Plank: They are, and it seems like there's that aspect 229 00:14:26,300 --> 00:14:30,140 of you use all you've got, you shape the materials, and it's 230 00:14:30,140 --> 00:14:33,440 something that's maybe interesting and shows weakness, 231 00:14:33,440 --> 00:14:36,680 and it's a little bit outrageous and stands out. And there seems 232 00:14:36,680 --> 00:14:39,500 to be that degree of the randomness, right? You don't 233 00:14:39,500 --> 00:14:43,480 know what it will end up delivering for you. And then 234 00:14:43,480 --> 00:14:46,420 there, I also imagine there's a lot of like you have the small 235 00:14:46,420 --> 00:14:50,260 successes you appear on the little shows or a few shows, and 236 00:14:50,260 --> 00:14:53,080 you refine things, and then you kind of use that for bigger 237 00:14:53,080 --> 00:14:57,040 opportunities, right? I can only imagine your client that is in 238 00:14:57,040 --> 00:15:00,480 the newspaper in China. Then you use that to get on. It featured 239 00:15:00,480 --> 00:15:02,820 elsewhere. And you say, hey, well, look, he's gonna feature 240 00:15:02,820 --> 00:15:06,240 in all these places. That kind of gives him a little more 241 00:15:06,240 --> 00:15:07,020 credibility. 242 00:15:08,580 --> 00:15:13,080 Jill Lublin: Exactly, yes. And what most people don't know is, 243 00:15:13,080 --> 00:15:17,760 there are feeds. There are news feeds that. So if you're on your 244 00:15:17,760 --> 00:15:22,880 local ABC, NBC, CBS, Fox News affiliate in your market, which 245 00:15:22,880 --> 00:15:27,560 I'm a big believer in, go local. Go local because they need local 246 00:15:27,560 --> 00:15:33,440 experts. What's great is the bigger shows, the larger shows 247 00:15:33,440 --> 00:15:36,620 that you know, that you might know of, they're watching local 248 00:15:36,620 --> 00:15:40,480 feeds. You know, there's great stories about Oprah's producers 249 00:15:40,480 --> 00:15:44,800 when she was on air, watching lots of different feeds for 250 00:15:44,800 --> 00:15:48,940 unique and unusual stories, because that is where a lot of 251 00:15:48,940 --> 00:15:54,280 producers get their inspiration. So you got to go wherever you 252 00:15:54,280 --> 00:15:58,060 can go, and then you move up, and that's fine, because you're 253 00:15:58,060 --> 00:16:01,560 in one rung of the ladder. What's most important is that 254 00:16:01,560 --> 00:16:06,420 you have that viability, credibility and ability to put 255 00:16:06,420 --> 00:16:10,620 the logos like you mentioned before and really show people 256 00:16:10,620 --> 00:16:13,980 that you've been featured, that you're the go to expert. That's 257 00:16:13,980 --> 00:16:15,120 where the trust builds. 258 00:16:15,900 --> 00:16:18,960 Unknown: Very good. And I can only imagine that moving up the 259 00:16:18,960 --> 00:16:23,600 ladder is a way to get the bugs worked out early. It's a safe 260 00:16:23,600 --> 00:16:26,240 place to make the mistakes. If you say, Oh, well, I wish I'd 261 00:16:26,240 --> 00:16:29,300 phrase it that way. I forgot to say that I can, I can see how 262 00:16:29,300 --> 00:16:32,780 you can just get the messaging figured out. And then as you 263 00:16:32,780 --> 00:16:35,720 prove yourself, then you, you know, you get to this bigger 264 00:16:35,720 --> 00:16:38,720 opportunities. Well, we've been jumping around on different 265 00:16:38,780 --> 00:16:41,560 publicity topics, but you're the star of the show here. I know 266 00:16:41,560 --> 00:16:44,140 we're a little bit pressed for time, but I want to make sure we 267 00:16:44,140 --> 00:16:47,080 focus on what's most important to you. So what do you think 268 00:16:47,200 --> 00:16:51,520 Miss Jill Lublin is the missing question in our conversation? 269 00:16:51,520 --> 00:16:54,640 What should I be asking you? I just don't know to ask you. 270 00:16:55,960 --> 00:16:58,180 Jill Lublin: Well, I think you asked a very great question 271 00:16:58,180 --> 00:17:00,960 about what's the number one thing people should do. We did 272 00:17:00,960 --> 00:17:04,980 talk about that, and maybe, what's, you know, what 273 00:17:04,980 --> 00:17:08,220 opportunity can they jump on right now? And I want to 274 00:17:08,220 --> 00:17:14,700 underline, underline, let's go Google Alerts, and let's go pod 275 00:17:14,700 --> 00:17:18,720 match. And I think if you take those steps, I know there too, 276 00:17:19,500 --> 00:17:23,960 but you know, I like to double dose here, and you know, it will 277 00:17:23,960 --> 00:17:29,960 make a huge difference. So baby steps everyone. And that's, you 278 00:17:29,960 --> 00:17:33,320 know, to me, it's not even a question. That's my advice. 279 00:17:33,620 --> 00:17:35,720 Let's do that. It's going to really support you. 280 00:17:36,320 --> 00:17:39,620 Unknown: Yeah, Google Alerts and pod match. That way you figure 281 00:17:39,620 --> 00:17:43,720 out what you have to say, what you can develop, what makes gets 282 00:17:43,720 --> 00:17:46,780 a lot of attention, and then you can repeat the process and get 283 00:17:46,780 --> 00:17:51,760 on more shows and look at how a successful podcast looks, and 284 00:17:51,760 --> 00:17:55,000 what you want to emulate. You go on there, you have some 285 00:17:55,060 --> 00:17:57,820 adventures, and you see what you want to improve on moving 286 00:17:57,820 --> 00:18:00,720 forward. And so I know we've only barely scratched the 287 00:18:00,720 --> 00:18:04,260 surface of what's possible with publicity and podcast guesting 288 00:18:04,260 --> 00:18:07,200 and getting the news and all that. And as you and I both 289 00:18:07,200 --> 00:18:10,860 know, a podcast is great for a taste, a tease of what's 290 00:18:10,860 --> 00:18:13,980 possible, and then someone moves on and gets more from that 291 00:18:13,980 --> 00:18:17,340 person. And so if someone says, Man Jill Lublin, she said a lot 292 00:18:17,340 --> 00:18:21,260 of amazing things, but I know that if I just only contain the 293 00:18:21,680 --> 00:18:25,220 information from the podcast. I won't get very far. I need more 294 00:18:25,220 --> 00:18:28,340 of Jill. So how can people get more of you? What are some next 295 00:18:28,340 --> 00:18:30,140 steps? Absolutely. 296 00:18:30,140 --> 00:18:33,380 Jill Lublin: Well, I've created a free gift for all of you. And 297 00:18:33,680 --> 00:18:39,020 if you go to Jill lublin.com lots of L's in there. Jill 298 00:18:39,080 --> 00:18:45,640 lublin.com/guide you will see a wonderful publicity action guide 299 00:18:45,640 --> 00:18:49,180 that's loaded with even more great tips than we have time for 300 00:18:49,180 --> 00:18:54,520 today, and super wonderful double gift again, and that is 301 00:18:54,760 --> 00:18:59,200 the opportunity to be in the publicity challenge and have me 302 00:18:59,620 --> 00:19:03,480 with you on Zoom answering questions and going deeper on 303 00:19:03,480 --> 00:19:07,020 anything you need. So you're going to love that, and please 304 00:19:07,200 --> 00:19:07,920 check it out. 305 00:19:08,820 --> 00:19:13,860 Unknown: Very nice. Check it out at Jill lublin.com/guide, that's 306 00:19:13,860 --> 00:19:20,100 j, i, l, l, l, u, B, L, i n.com/guide. To get that free 307 00:19:20,100 --> 00:19:23,600 publicity action guide to jumpstart your publicity. 308 00:19:23,660 --> 00:19:27,740 Capture media attention. Find the right place to have you and 309 00:19:27,740 --> 00:19:31,520 your company or your book be seen step by step instructions 310 00:19:31,520 --> 00:19:34,100 so that way you can get attention in newspapers, 311 00:19:34,100 --> 00:19:37,340 magazines, radio shows and podcasts. Stop living in 312 00:19:37,340 --> 00:19:41,140 obscurity, stop being that best kept secret. Find your voice be 313 00:19:41,200 --> 00:19:44,920 heard by millions, and change the world with your message. 314 00:19:44,920 --> 00:19:50,380 That's Jill lublin.com/guide to get that publicity action guide, 315 00:19:50,380 --> 00:19:53,440 it's only 25 pages, but it's packed full of value. And then 316 00:19:53,440 --> 00:19:55,720 once you're on that list, you can find out about that 317 00:19:55,780 --> 00:19:59,320 publicity challenge that Miss Jill mentioned. So Miss Jill, as 318 00:19:59,320 --> 00:20:03,660 we're headed to. To Jill luland.com/guide it's time for 319 00:20:03,660 --> 00:20:06,900 the scary part of the podcast where I ask about a fun or 320 00:20:06,900 --> 00:20:10,560 interesting quote or lesson that has served you. So what comes to 321 00:20:10,560 --> 00:20:12,360 mind as far as a fun or interesting 322 00:20:12,360 --> 00:20:15,900 Jill Lublin: quote or lesson? Well, I have lots of lessons, 323 00:20:15,900 --> 00:20:19,800 but one of my quotes that I love to live by is Abraham Lincoln, 324 00:20:19,800 --> 00:20:25,100 who I have tremendous respect for and he said, Whatever you 325 00:20:25,100 --> 00:20:30,440 are, be a good one. Yes, that's so simple, isn't it 326 00:20:30,920 --> 00:20:33,800 Unknown: so simple? But it's also simple not to do it. So 327 00:20:33,920 --> 00:20:37,640 take that advice, be a good one, and do your reps, do your 328 00:20:37,640 --> 00:20:40,420 publicity. 30 minutes a week. You owe it to yourself and your 329 00:20:40,420 --> 00:20:42,460 future and the people that you're going to help, and the 330 00:20:42,460 --> 00:20:48,040 very next place to go is Jill lublin.com/guide to get those 25 331 00:20:48,220 --> 00:20:53,020 pages of Jill's powerful PR tips and strategies. Use publicity to 332 00:20:53,020 --> 00:20:56,920 gain more sales clients and profits. And Miss Jill, thanks 333 00:20:56,920 --> 00:21:00,600 for being here. We barely fitted in the time slot, and we're Am I 334 00:21:00,600 --> 00:21:03,420 had a lot of fun with you, so thanks for educating us. Thank 335 00:21:03,420 --> 00:21:03,900 you. Bye.