Archive for September, 2009
The Greatest Selling Tool of All Time: Scarcity!
Guess what, I turn 25 years old today.
And the reason people give you birthday presents or even celebrate birthdays is for one reason.
If You Know That Reason…
… Then you can apply it to your e-mails, sales letters, products, everything, and it will increase response better than any 1-click upsell, forced continuity, free CD offer, 100% commission, or whatever goofy marketing fad is going around today.
The real reason you send people thank you cards, celebrate birthdays, buy one time offers… the reason it’s 20 times easier to get a girlfriend when you’re already dating some other chick is because of scarcity.
Scarcity is probably the ultimate reason you bought your house or car. You had to make a bid now before someone else did.
Here’s a Funny Story…
Lance and I recently ran a webinar course with 15 students who paid $497 each to get in. Part of the weekly challenges were to run your own webinars.
These were small webinars we only promoted the afternoon before. The average one had 17 attendees.
But the webinar with the biggest turnout (from Andy Erickson) had 62 people register and 35 people show up. Why?
What Sales Tactics Should You Apply Immediately?
If you already sell products on the internet, and you experience some decent conversions, there are a few simple tactics you can apply to double or sometimes triple your sales.
In this business, increasing your conversion rate even from 1.0% to 1.1% can mean you can bid higher on keywords for more traffic, raise your prices for more profits, or outsource more product creation, article marketing, and video marketing. Anything you can apply that takes less an hour of work, one-time, that nets you can extra $1000 or $2000 per month, has to be worthwhile.
