Robert Plank

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Steve Jobs (CEO of Apple) who is worth over 5 billion dollars and is a fantastic speaker, has a unique close that if you try to emulate it, will kill every single webinar pitch and every single sales letter you have.

I'm not a huge Apple fan, but Steve runs an event once a year called MacWorld Expo... you've probably heard of it.  A bunch of geeks go to this event and he shows off all the latest stuff their company has put out.

At the end of the presentation, he stops and says, "Oh yeah, one more thing..." And then reveals something big, like iTunes or the iPod Touch. Read More »

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A couple days ago I asked my list if they had a membership site yet... I got 300 responses to that question and I want to share the results with you right now:

• 165 people, or 54.8% own membership software
• Out of that half that owned membership software, 89 people or 53.9% have at least one paying member
  
• Total, those 89 people who had a profitable membership only accounted for 29.6% of the responders

So Strange!

Some of these people paid $197, $297, even 4000 bucks for a membership script but only half of them are doing anything with it.

So let me share with you a couple of reasons that stopped me from creating membership sites (I've created 19 of them in the past 12 months... and only ONE before that time period!)

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I just came back from the 2nd Warrior Event in Raleigh, North Carolina where I was a speaker.

Speaking of webinars and seminars, remember the "Which Test Won" game we played on the webinar a few days ago?  I showed you how:

• What converts BETTER than a squeeze page giving a free gift?  One of my $7 reports selling almost the exact same thing!
• Removing three words from a headline TRIPLED conversion rates -- an EXTRA $625 from every 500-something clicks
• Adding a small logo to another sales letter boosted conversions from 1.99% to 3.57% -- an EXTRA $846 from every 1000 clicks

When you split test you make those small tweaks.  But if you don't even have a product of your own, or a sales letter, then it's impossible to split test those pay raises!

Here's Something Crazy...

When I was on stage at the warrior event, I asked this question...

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Let me tell you about the first product online that got me to pay higher than $100 for the very first time (this was years ago).

He called it a "Because I Can" sale.  Basically the guy put together a huge package with a bunch of his own products, including resale rights.

• This was long before that kind of thing was common!
• JV giveaways didn't exist yet...
• Pitch webinars didn't REALLY exist yet...

He set the start price at $37 and the end price at something like $297, and the sale only ran for about 3 days.  Every few seconds the price would jump up a fraction of a penny.  I waited until it was above $100 before I bought.

Back then I think my highest priced product was $197, and if I sold two copies of it in a week I would be jumping for joy. I might not have had a $1000 launch yet.  I was still full-time in college, rent was only $625 a month (a lot for me at the time).  I didn't have a full time job or any other source of income.

But... I Still Bought!

What got me to buy?  Scarcity!

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Guess what, I turn 25 years old today.

And the reason people give you birthday presents or even celebrate birthdays is for one reason.

If You Know That Reason...

... Then you can apply it to your e-mails, sales letters, products, everything, and it will increase response better than any 1-click upsell, forced continuity, free CD offer, 100% commission, or whatever goofy marketing fad is going around today.

The real reason you send people thank you cards, celebrate birthdays, buy one time offers... the reason it's 20 times easier to get a girlfriend when you're already dating some other chick is because of scarcity.

Scarcity is probably the ultimate reason you bought your house or car.  You had to make a bid now before someone else did.

Here's a Funny Story...

Lance and I recently ran a webinar course with 15 students who paid $497 each to get in.  Part of the weekly challenges were to run your own webinars.

These were small webinars we only promoted the afternoon before.  The average one had 17 attendees.

But the webinar with the biggest turnout (from Andy Erickson) had 62 people register and 35 people show up. Why?

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If you already sell products on the internet, and you experience some decent conversions, there are a few simple tactics you can apply to double or sometimes triple your sales.

In this business, increasing your conversion rate even from 1.0% to 1.1% can mean you can bid higher on keywords for more traffic, raise your prices for more profits, or outsource more product creation, article marketing, and video marketing. Anything you can apply that takes less an hour of work, one-time, that nets you can extra $1000 or $2000 per month, has to be worthwhile.

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Check this out... you can now paste your GoToWebinar invitation link into Action Comments!

Get Action Comments »

That means your blog commenters can tick one checkbox under your comment form and get subscribed to your webinar.

Awesome new feature!

I own almost everything you produce Robert. I love the ability to be able to automatically add people to my list.

J.R. Jackson, JRJackson.com

Super Robert,

That's pretty innovative man. You're a brilliant marketer.

Jason Parker, ProIMer.com

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