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086: Destroy Overwhelm Today, Achieve Maximum Clarity and Get Back on Track to Making Money

April 29, 2016
  • If you do the things you've always done, you'll get the results you've always gotten.
  • Questions must be answered. Ask your "computer" brain for more negative answers and it will provide this to you. Ask for positive things and it also can't stop.

"Destroy Overwhelm" FREE Report

Important Quotes

  • "You either create or allow everything that happens to you." -- Jack Canfield
  • "Today may not seem like much, but you're trading a day of your life for it." -- Anonymous

Questions As We Get Started

  1. Take stock of what matters and what doesn't. What can you let go?
  2. What is your usual reaction to: your bank account, your significant other, bad news, good news. What can you change?
  3. Do you work better under pressure (just enough chaos) or do you like getting further and further ahead?
  4. Do you have some skin in the game or are you just a spectator?

Psychological Triggers to Become Instantly Productive Even in Overwhelm

  • countdown timer (creates artificial urgency)
  • Seinfeld technique (mark each day on the calendar when you complete something and don't break the chain)
  • accountability partner (someone who can be proud of you when you finish)


Solutions to Overwhelm

  1. Helpless: Get some control back by making your bed. It's at least one thing you can control and one accomplishment you made today
  2. Disorganized: Four Daily Tasks: write down those quick goals. Break your problem down into component parts.
  3. Alarmed: Play it out to the logical conclusion. As in, if you're worried about money, take it to the most extreme conclusion. Will you be homeless? No, then it's not super terrible.
  4. Anxious: Exercise (even walking), eat better, move around, have better posture
  5. Indifferent/Unmotivated: Journal what you're feeling: sounds cheesy and is time consuming but works as a makeshift therapist. Combine something you don't like to do with what you do like to do, like play music while writing.
  6. Lonely: Be more social, find a mastermind or mentor
  7. Annoyed & Negative: Redirect Automatic Negative Thoughts and Absolutes ("this always happens"). Ask yourself, what's good about this or what could be good about this?
  8. Depressed: smile, laugh, change your usual "predictable" reaction. Confuse your mind and break out of that pattern. Be careful with the "negative" words you use.
  9. Bored: Move to a new location. Get your writing done in a coffee shop today, with a laptop and no charger
  10. Distracted: shut out noise and create boundaries. Develop better habits, i.e. not checking FB, stats, email when you get bored. Separate the forest from the trees to get that clarity.

Conclusion: which is the reason you feel overwhelmed?

a. you perform best under pressure (you need a way to relax and unplug but this mode works for you): tweak those deadlines so it's interesting but you deliver on time
b. you're worried of what others think: do your best, you do you. You need more confidence which you get as feedback from your victories.
c. you simply can't decide: scale down so that you make lots of small decisions (i.e. just decide on the book title)

085: Upgrade Your Thoughts & Beliefs: What Rich People Know vs. What Poor People Don’t

April 23, 2016

"The worst people to serve are the poor people. Give them free, they think it's a trap.
Tell them it's a small investment, they'll say can't earn much.
Tell them to come in big, they'll say no money.
Tell them try new things, they'll say no experience.
Tell them it's traditional business, they'll say hard to do.
Tell them it's a new business model, they'll say it's MLM.
Tell them to run a shop, they'll say no freedom.
Tell them run new business, they'll say no expertise.
Just ask them, what can they do? They won’t be able to answer you.
Poor people fail because of one common behavior: Their Whole Life is About Waiting." -- Jack Ma

"The pessimist complains about the wind. The optimist expects it to change.
The leader adjusts the sails." -- John Maxwell

  • Thought #1: Wealth is a choice: make up your mind. If money was distributed equally, it would be back in the "old" hands within 90 days
  • Thought #2: Stop fooling yourself about what you're after. Peace of mind, being able to do good in the world, is easier with money
  • Thought #3: Realize that you're the one holding yourself back, but don't be "happily miserable" about it

Factor #1: Relationships

  • Mastermind: associate with successful people (who challenge you) and not miserable people
  • Gossip, jealousy, nastiness. It's easy to be a critic. Why not do something if it's so easy?
  • Do a nice thing because it makes you feel good, before you need help, not just to use people
  • Be 100% there: don't try to "balance" business, family, day job, and fun

Factor #2: Abundance Mindset (skeptical vs. trusting)

  • Avoid the transactional trap where you either do something and expect a favor, or you play chicken to see who can do the least "work"
  • "Don't buy any courses... why would they give away their secret sauce?"
  • Zero sum: I'll have to steal money or sucker someone into working for me to make money

Factor #3: Take Control of Your Own Destiny (enjoy problems instead of placing the blame or making excuses)

  • Self-sabotage: one foot on the brake, the wrong kind of control, leads to "misery loves company" and trying to "save" others
  • Be coachable: Make some mistakes, or go into coaching with "what I've already built and here's where I'm stuck" as opposed to "I don't know where to start." Instead of a long-winded sob story, get to the point and tell me the one area where you need help.
  • Limiting beliefs, confirmation bias, self fulfilling prophecy, shooting yourself in the foot vs. The Four Minute Mile & The Mastermind
  • Find a way to enjoy building websites and making money
  • Minimum viable product and proof of concept: complete something so that you can contribute value
  • Let go of what doesn't matter

Factor #4: Time Management

  • Appointment Based Business: I have enough questions answered that I can now act (the calendar is immovable)
  • Anchoring: you become what you focus on, and your daily "time system" is only effective if you take it seriously
  • Train your brain. For example, set a timer for 10 minutes, start writing, and don't stop writing. The instant the timer stops, leave the computer. Don't act like you're smarter than the system. Don't just shrug it off and say "I got it."
  • Journaling, meditations, affirmations, daily actions & habits

Factor #5: Learning, Curiosity & Simplicity (lottery vs. action)

  • Crack the code: get to the goal in the least number of steps and make it repeatable
  • Specialized knowledge vs. "hard work"
  • Intake of information to solve a real problem instead of watching reality TV
  • Repetitions to improve your skill and repeat the positive result
  • Failure is a learning experience and the chance to begin again or change course, but don't give up too soon or set yourself up for disappointment
  • Don't ignore the simple or familiar stuff. Don't get caught up in buzzwords that make it more difficult. Avoid professor or student mode

Factor #6: Money Management

  • Emotional vs. logical
  • Gambling vs. saving
  • Live below your means

Factor #7: Future vs. the Past

  • You make your own story. Life is meaningless but then you assign meaning to a series of events.
  • Become desperate to reduce clutter (throw out what keeps distracting you)
  • Move out of your comfort zone: do what you are afraid to do
  • Pursue a real dream with milestones instead of just the status quo

084: How to Take Action: Create a New Information Product or Promote an Old One?

April 16, 2016

"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future." -- Steve Jobs
"A real decision is meausred by the fact that you've taken a new action. If there's no action, you haven't truly decided." -- Tony Robbins

Criteria for updating a course you're selling:

  • Has it be at least 1 year since I launched this?
  • Is it still selling, or have sales dropped off slightly? (as I'm promoting it heavily?)
  • Is there something new I'd change in each module of this course?
  • Is there a new sexy hook I can add to justify this new course? (examples: transcripts for videos, tools/templates, coaching calls using TimeTrade)

Tune in to today's Robert Plank Show where we talk about taking action and how to decide between the "product launch frenzy" versus income streams that make you money for years to come...

083: Laws of Success and the Problem Solver’s Mindset: Become An Above-Average Entrepreneur, Get Results Out of Every Course You Consume, and Succeed in Every Journey You Take

April 9, 2016

"I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it. -- Bill Gates

Remember Four Daily Tasks? No matter how crazy or "complicated" you try to make your productivity and time management, this is what always keeps me productive:

  • 10 minute early morning, 40 minute morning, 40 minute early afternoon, 40 minute afternoon
  • three day window: forget about the 100 item to-do list or 4-week plan. What's this week?
  • degrees of doneness: no chipping away, starting, continuing. What did you finish?
  • accountability & encryption: list out the acronyms of what you're going to do
  • distractions: don't check your phone, email, Twitter, or the news (it will find you)

Principle #1: Complete For Now / Minimum Viable Product

  • Keep it simple. Don't fool yourself into thinking complicated is better, or 100x half finished things are better than 1 finished thing (don't replicate the mistakes) -- get the bugs out
  • Abundance mindset: there's enough room for everybody. A rising tide lifts all boats.
  • Continuous learning, childlike curiosity
  • The Kid Test / The Mom Test: Can you describe what you're doing (list building, FB fan pages, Amazon FBA, etc.) to a five-year old?
  • It's okay to spend way more time taking action than spending time thinking

Principle #2: Publish 100 Actions

  • 100 blog posts, 100 YouTube videos, 100 Kindle books, 100 podcast episodes (but COMPLETE one at a time)
  • 100 Days: Give it at least 3 months (100 days) of consistent daily action (and make some progress every day)
  • Make some money as fast as possible as encouragement for you to keep going
  • Appointment based business
  • If you don't have your own system & schedule, everyone will pull you in all directions.
  • Don't plan it out ahead of time, but "put out" 100 things
  • Completion (day 1 isn't when you start learning, it's when your first "thing" is published)
  • Repetitions. Fail forward fast. Do what most people won't do.
  • You can't learn to drive by reading the owner's manual 1000 times.
  • Have a morning routine to get a jump on the day and do what matters before things distract you

Principle #3: The Light at the End of the Tunnel

  • Know exactly what you're building towards (i.e. 20 sales a day, 5k/month Fiverr income)
  • Implement and experiment.
  • Don't learn just to learn, re-teach or criticize.
  • Focus on just one thing at a time. Improve just one variable.

Principle #4: Data Scientist

  • Track your efforts and results in a spreadsheet
  • Marketplace Need: Create blog posts, videos, podcasts, products, courses that deliver on what people are asking for
  • Crack the code: make all the mistakes, correct them, streamline that checklist (remove instead of add), stop doing what isn't working
  • Track it: You're fooling yourself into think you're doing so much

Principle #5: Computer Programmer Mentality

  • break the problem down into manageable sub-problems or milestones.
  • It's ok to admit you don't know. Find out what you need to know!
  • Some questions have no answer, or just aren't important.
  • Don't look for so many questions. Find "a" path to get where you need to go.

Principle #6: Rough Numbers

  • Know your rough numbers (this is how 4DT came out, number of help desk tickets answered, clicks from emails, webinar attendees)
  • Embrace the Chaos: you need some degree of "messiness" in your business. JVZoo, RAP, multiple membership sites instead of one
  • Separate the forest from the trees

Principle #7: Get a Coach

  • Admit when you don't know something: don't "juggle" it all in your head
  • See what someone more successful than you is doing.
  • Know what the "next" problem is that you're solving. Know how to ask a real question.
  • Role Modeling & Anti Role Modeling: what would X do in this situation? and what would this unsuccessful person say about this?

Pitfalls to Stay Away From

  • Don't go down the rabbit hole: learning to program when you just wanted to create an e-book
  • Don't let the tiniest thing hold you up
  • Don't wait. Just take the action. Don't fall into victimhood, martyrism, or "waiting" for the other person to do something
  • Don't just fill time: it takes just as much effort to do nothing as it is to do something
  • Don't be a pack rat: throw away your notes and "used up" bi-products
    Don't Sabotage Yourself: One foot on the brake. Reversion to a comfortable state. Be uncomfortable now + comfortable later, or comfortable now + uncomfortable later. Whether you think you can or you can't, you're right.
  • Don't let the confirmation bias get the best of you: reinforcing what you already know or ask around until you find the answer you want
  • Don't let anyone take you for granted. Have a good support system of encouragement. Be an indispensable resource.

Check out Time Management on Crack to get a handle on your success mindset and Income Machine to get your money-making system in place.

082: Don’t Compare Your Insides to Their Outsides: Seven Strategies to Use Positive Pressure to Achieve “Critical Mass” Motivation

April 1, 2016
  • Quote of the Week: "Even the sharpest of knives cannot cut if held the wrong way." -- Rachel Wolchin
  • Catchphrase of the Week: "Don't hit the baseball, hit through the baseball." Some people on my Little League team even tried "throwing" the bat at the baseball to "save time getting on base." Guess how well that worked out?
  • Thought of the Week: You need to have enough judgement to know when to be the "drone employee" (follow the steps exactly) and when to be the creative CEO (remove steps or experiment)

Seven Motivational Strategies

  • Strategy #1: Four Daily Tasks & Accountability Group: four business related measurable tasks you COMPLETE, and not CONTINUE.
  • Strategy #2: Deadline & Three-Day Window
  • Strategy #3: Minimum Viable Product: what if you had to stop today? (absolute focus on one goal, milestones, and use early profits as motivation to keep going) -- avoid "fake it till you make it"
  • Strategy #4: Do It Better Than "That Idiot Who Doesn't Deserve It" (common enemy)
  • Strategy #5: What's In It For Me (help others with real solutions instead of talking about yourself)
  • Strategy #6: Teach Your Notes, Criteria, Checklists, and Templates (product, membership site, book, blog, podcast)
  • Strategy #7: Don't Compare Your Insides to Their Outsides (keep your own side of the street clean when it comes to: haters, competitors, customers) -- mind your own business, you don't know what happens behind closed doors, what and what "they" are going through. People don't care about your mistakes as much as you think. How do I know? Write down today's date, but 5 years ago. Then try to remember someone you know who embarrassed themselves 5 years ago today. You can't think of one. People won't remember your mistakes or embarrassments either.
  • Bonus: Think about the benefits instead of the difficulties. (i.e. that new car you'll buy instead of your hourly rate)

081: Kindle Publishing with Dave Koziel

March 25, 2016

Dave Koziel from is going to tell us how he makes $10,000 to $30,000 per month from Amazon Kindle. He's created 60 to 80 Kindle books (6,000 to 12,000 words in length) for $80-$150.

Right Click to Save:
"Publish with Kindle" FREE Report (Robert Plank & Dave Koziel)

Some books produce hundreds per month while even the "duds" generate $20-$25 per month. He's going to share not only his numbers and "ah-ha" moments, but his secret strategies for making money with Amazon Kindle publishing. (As well as CreateSpace physical books and ACX Audible audiobooks.) Topics covered:

  • How to make money with Amazon Kindle without writing any of your own books (Dave only wrote two of his own books, for fun)
  • How even an underforming book (6,000 to 12,000 words in length) makes Dave about $25 per month and can make as many as hundreds of dollars per month (so how many books like these would you outsource?)
  • The secret to getting Amazon buyers off Amazon and onto your list
  • How to get started with that first Kindle book
  • Get more reviews from your Amazon books using review swaps
  • The next level of Amazon publishing

080: A Day in the Life of Successful Internet Marketer Robert Plank

March 18, 2016

Ever wonder what those successful internet marketers do all day? Probably less than you, and that's why they make more money. Let's talk about how to "work" smarter (and not harder) to do more in less time, just like the "big guys" do...

  • Catchphrase of the Week: make your own luck
  • Quote of the Week: "Imperfect action is better than perfect inaction." -- Harry S Truman
  • Marketer of the Week: Mark Hess (give your buyers exactly what they want, understand what leads them to buy from you, race to the inbox)

How to Be Happier, More Organized, and More Productive

  • Thought #1: What's Good About This?
  • Thought #2: Be Desperate to Reduce Clutter
  • Thought #3: Because I Can (silence the haters)
  • Try things out of curiosity to see what response I get.
  • If I repeat those things, then they worked! Watch that too.

A Day in the Life of Robert Plank

  • morning routine?
  • send a quick email every day
  • meditation? reading?
  • time management: don't check email in the morning, don't multitask, get everything done before the afternoon
  • appointment based business
  • Four Daily Tasks
  • Income Machine
  • help desk, checklist, system
  • send an email every day or build up your list to the point where sending an email is worthwhile.

079: The Seven (Kindle and CreateSpace) Books That Should Be Building Your Internet Marketing Business

March 11, 2016

Let's talk today about "business card" books to build your business. You should get your best ideas down, and re-use (even sometimes repeating yourself) your best content, especially in the form of digital and physical books. Amazon lets you publish an unlimited number books, so you might as well make the most of it.

  • Marketer of the Week: Jeff Mills (be the salesman -- best salesman for an app creator but he didn't even make the product)
  • Quote of the Week: "When you focus on problems, you'll have more problems. When you focus on possibilities, you'll have more opportunities." -- Unknown
  • Catchphrase of the week: "Don't live life with one foot on the brake." Comfort zone, money zone. Nobody likes a backseat driver.
  • Thought of the week: What if you just put 10 minutes a day into that goal? Put aside $10 a day to build your business? Read just 1 page from a book per day?

Is There a Book in You?

Check out Robert's Amazon AuthorCentral page.

  • Book of your best blog posts (rate them to narrow down the best ones)
  • Interview book (get yourself out there and get a handle on scheduling)
  • Big idea book: things that don't fit into a paid course but are also too valuable to just give away
  • Get the catchphrase or sound byte out there so you can say you said it first

Here Are My Seven Books That I Use as a Business Card

  1. List book: 100 Time Savers
  2. Interview book: Secret Conversations with Internet Millionaires
  3. Strategy book: Double Agent Marketing
  4. Concept book: Membership Cube
  5. Webinar book: Sell with Amazon FBA
  6. Tutorial book: Setup a Point & Click Website
  7. Year-end book: Internet Marketing on Crack

You can (and should) join our Make a Product book publishing course to discover how to publish your own book in 58 minutes.

078: Plug and Play Passive Income Business Models to Build Up That Nest Egg

March 5, 2016

Catchphrase of the Week: See a movie or go to the park.
Quote of the Week: "The number one reason why people give up so fast is because they tend to look at how far they still have to go, instead of how far they have gotten." - Unknown
Marketer of the Week: Gary Ambrose (show someone how to "make a million dollars in five minutes" -- his membership hosting platform includes pre-made membership content, sales letters, emails, just click and it's in)

Seven Passive Income Business Models

1. Fiverr services (Profit Dashboard)
2. Tiny little $7 reports: it's all about the upsell (Income Machine)
3. Low-ticket webinar: fake out and drop the price down to $7. Anything to get them buying. (Webinar Crusher)
4. Platinum coaching program: seminar, application, recurring GoToWebinar. (Membership Cube)
5. Yearly software: license table, updates, developer license, lifetime access. (This is how we sell and market Backup Creator).
6. Webinar membership sites: 4 or 8 week class, fixed term site, deactivatable software, checklist, pain of disconnect like a directory. (You can use the WP Notepad and WP Kunaki plugins for this, included for free in Membership Cube.)
7. $2400/mo Websites for Offline Businesses (we don't have a training for this but we use Backup Creator to re-use our template.)
8. Kindle books: (Make a Product is our Amazon publishing course.)

077: How and Why I Create My Podcast, and How You Too Can Get Your Own Online Radio Show Listed on iTunes

February 24, 2016
  • Question of the Week: what's your hook?
  • Catchphrase of the week: Teach long division, sell the calculator
  • Quote of the Week: "Don't make the mistake of doing nothing, just because you can't do everything." -- Unknown
  • Marketer of the Week: Jordan Hall (do you have an all-in-one solution?)

Let me share my podcasting formula with you: 5-10 minutes of a problem, 5-10 minutes of a solution, and 5-10 minutes of a case study implementing that solution to the previously stated problem...

Segment 1: Problem

  • Content marketing traffic (also transcript and book)
  • Fleshing out ideas
  • Stay in the mind of the prospect

Segment 2: Solution

  • Soft sell (URL dropping)
  • Content muscle
  • Presentation muscle

Segment 3: Case Study

  • Equipment: Logitech ClearChat, GoldWave, tagging, LibSyn, PowerPress
  • The (your name) Show: 5 minute episode, then artwork/music, then longer form content, interviews, more free-form
  • iTunes, Google Play, Stitcher, podcast directories, seed traffic from list

This episode's sponsor: Podcast Crusher.
Get a podcast up and running today.

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