096: The Perfect Morning Routine and Morning Habits: Get the Most of Out of Every Day, Reclaim Your Energy, and Multiply Your Creativity
Quote of the Week: “It doesn’t matter if the thing you’re creating is stupid or has been done before. What matters is that people use it.” — Jack Ma
Quote #2: “A year from now, you’ll wish you had started today.” — Karen Lamb
- Wake up early, preferably at least 30 minutes before you normally would (your brain runs out of “good” decision making power as the day goes on)
- Sleep a solid 8 hours: eat a spoonful of raw honey just before bed, don’t use the phone right before bed, breath 4 seconds in and hold for 7 seconds then exhale for 8 seconds, and count from the number 300 backwards from 3 if that doesn’t work, use the Sleep Cycle app to wake you up
- Make your bed first thing in the morning (it gives you one thing you accomplished today)
- Meditate: Take 1-2 hours of “quiet” time in the morning: don’t listen to music, stay off the computer, and walk (or drive or run) to think about making your next move and conquering the day
- Take lots of breaks throughout the day to recharge (AWAY from the computer) and take at least 1-2 days away from the computer per week
- Drink Bulletproof Coffee: Wake up at 5AM and blend together 2 cups of low-acid unsalted coffee + 2 tbsp MCT oil + 2 tbsp ghee butter or unsalted irish Kerrygold butter. Abstain from eating anything else until 2PM in the afternoon.
- Drink tons of water instead of soda
- Read a book instead of watching TV (this is what Bill Gates does) and get a hobby outside of internet marketing or parenting
- Journal: spend 5 minutes getting the clutter, thoughts and problems out of your head (you don’t need to solve them, just get clarity)
- Write down your Four Daily Tasks instead of just winging it (fourdailytasks.com/group)
Today’s Sponsor: Dropship CEO Amazon Selling Course
(Feedback Patrol tool included)
Tim Jensen is one of our favorite Dropship CEO students. He and his wife in Onalaska, Wisconsin sell $1,000 of inventory through Amazon from retail arbitrage (scanning in items at discount stores and mailing them in) with no employees, from their living room and one-stall garage:
Part 1: Big Picture (long term with Amazon)
- invest in inventory
- scale: invest the profits that come back in
- inventory turnover: sell frequently (30-90 days after purchase, or dump what’s not selling)
- outsource some tasks: receipts, taxes, payroll
Part 2: Flexibility
- sell evergreen items
- Use CamelCamelCamel.com to see if Amazon is selling the item you want to sell (so you can avoid it)
Part 3: Pay Attention to Detail
- make sure your UPC code matches the listing
- follow the rules, there is no flying under the radar
- supply and demand: people pay higher prices for convenience
Terms Tim Uses
- inventory: the items you’re selling
- supplies: tape, boxes, etc.
- sourcing: where your items are coming from
- UPC: barcode
- SKU: stock keeping unit
- FBA: Fulfilled By Amazon
- MF: Merchant Fulfilled
- prep: bubble wrap, packing, labeling, etc.
- RA: retail arbitrage
- OA: online arbitrage
- wholesale: purchase items in bulk
- PL: private label (your own brand name)
094: Six and Seven Figure Business Secrets: Website Backups, Morning Routines, and Your Process and Flow State
Today’s Sponsor: Backup Creator (starts at just $7)
Today’s Quote: “The most valuable thing you can make is a mistake. You can’t learn anything from being perfect.” — Adam Osborne
- Wake up early, make the bed, break up the day, drink water, exercise
- Four Daily Tasks spaced throughout the day (and don’t “cheat” or be an idiot about your schedule)
- When you’re “blocked” — stop, don’t force it
- WordPress, Backup Creator
- Set automatic offsite backups (set it and forget it)
- Amazon S3, Dropbox, and Google Drive
- Get to ANY money making level as fast as possible (Profit Dashboard for Fiverr, Income Machine for WordPress)
- Figure out your click-by-click process: support desk, installing WordPress, recording podcasts, creating YouTube videos… that way it doesn’t matter how many you have to create
- Get rid of the clutter: more ideas, more possibilities, split focus is NOT good — knock out what needs doing and be done with it.
093: Simplify, Become Desperate to Reduce Clutter, Get Your Life Back, Eliminate Procrastination (And Burnout and Overload) and Increase Motivation
Today’s Sponsor: Website Remote (99 cent trial)
“Simplicity is the ultimate sophistication.” — Leonardo da Vinci
- Only think three “content ideas” ahead (i.e. podcast episodes)
- Have your own system or weekly structure. Promote ONE thing this week, email every day, and have a webinar in the middle if possible
- Don’t check email, Facebook, or Skype for a few days. The world will still be there when you come back.
- Four Daily Tasks: all money making tasks, and one of them is some form of content creation
- Don’t Force It: if you can’t seem to get anything done, get away from the computer, but also get away from TV and your phone (possibly, read to collect your thoughts). Get back “in state.”
- Stop Multitasking: Turn off all pop-ups and keep your phone out of your office (or in a drawer) so you can focus on those money-making tasks
- It’s Just One Hour: Time yourself and put even one focused hour (all other windows closed) on a timer for your business
- Clear files off your desktop every week (into a monthly “overflow” folder)
- Don’t have a notebook filled with ideas. I have one single piece of paper and one pen on my desk to take notes, then I delete them.
- File everything away and have it on auto-backup. I have a G-SAFE external drive and Cloudberry Backup running every night to Amazon S3.
092: Master Free Google Traffic and Search Engine Optimization (Ten Quick WordPress SEO Ranking Factors)
Today’s Sponsor: WP Import
“Failure is only the opportunity to begin again, only this time more wisely.” — Henry Ford
Loopholes, superstition (H1 tags, meta tags, duplicate content), shortcuts/hacks, or a “good” user experience? Dwell time and human reviewers.
Consistently put out content (at least once a week), promote it using Facebook, Twitter, eClincher, Zapier — save “temporary” content like webinars, Periscopes, Snapchats, FB live into YouTube, iTunes, etc.
1. Use WordPress and a mobile theme (built-in or WP Touch)
2. Install All in One SEO Pack and Google XML Sitemaps plugins
4. Add 10 years on the domain (only gives a slight boost but is easy to do)
5. Verify the site with Google Webmaster Tools (and Add Google Analytics code if you know how to do that)
6. Buy an SSL certificate and redirect the site to 100% forced SSL (a little bit of work)
8. Add a physical mailing address and a phone number at the bottom of every page, even if it’s just a PO box and a Google Voice number.
9. Load up your WordPress ping list
10. The next step for my blog: Signup for Facebook Instant Articles and install the plugin (this is new and I haven’t done it yet)
091: How to Choose a Niche for Your Internet Marketing Business and Decode the Science to Making Money Online
“Fail in private, succeed in public.” — David Ogilvy
Stage 1: Quick Research
- Find the intersection of: what people want, what people need, what you’re good at, and what’s fun for you — forum search, Amazon table of contents, ask your list if you have one
- Build a better mousetrap than your competitors, find their holes, absorb the changes, combine things from two competitors, give away one piece that your competitors normally charge for
- Important: teach something you’ve already known for several years, that way you’re saying “something” (as opposed to bizopp stuff), and you don’t have to do any new learning
Stage 2: Find Competitors Making Money
- Are there high ticket items, seminars, and membership sites about this?
- Paid ads?
- Do the high profile guys keep promoting it and keep their websites around for a long time?
Stage 3: Is There a Future In It?
- Why is weight loss a good idea but back pain isn’t? Weight loss is an ongoing problem you can continuously help them with, back pain isn’t.
- Huge offer: what can you sell for $100 that’s worth $1000 to $10,000?
- What can you checklist and systematize to “dumb it down” and make it super easy
090: The Path to Internet Freedom: Start with That Day Job and Transition From Freelancing to Products and Membership Sites
Today’s Sponsor: Profit Dashboard (Make Money on Fiverr course)
“You will never reach your destination if you stop and throw stones at every dog that barks.” — Winston Churchill
- Phase 1: day job (get some income rolling in, overlap skills with your internet business if possible, find the win-win scenario)
- Phase 2: freelancing (small jobs, don’t become a monthly employee, get good at just one hour per day, avoid scope creep)
- Phase 3: information products (solutions to real problems, find the sweet spot between power, simplicity, and speed)
- Phase 4: membership sites & passive income (use the untapped potential of your list, 2 week mini-launch & pitch webinar, keep piling in a batch of members)
List, Traffic, and Offers
- list: prospects and buyers (email autoresponder, opt-in page, follow-up sequence)
- traffic: bigger community than yours, joint ventures, SEO (blog posts, guest posts, YouTube videos, podcasts), PPC (retargeting, AdWords, Facebook, Bing)
- offers: affiliate products, resale rights, $7 solutions, $197-$497 four-part membership course, $2000/month coaching program
- time management: four daily tasks, wake up one hour earlier, leave the computer when you’re done
Fiverr Income (ProfitDashboard.com)
- goal: one hour, 1 dollar per minute, 10 repeat clients
- ranking: deliver fast (easy if you enjoy what you’re doing), leave feedback, tweak gig description, get ratings
- process: wake up to orders (knock out audios, videos, written material, software reports), tweak those numbers to grow and avoid a slump, upsell and scale (i.e. charge higher rates for the same time/effort)
Today’s Sponsor: ProfitDashboard.com
“Learning is a gift, even when pain is your teacher.” — Maya Watson
You should be excited to get out of bed in the morning. You should be itching to knock out 40 minutes of money-making tasks on the computer, then leave the computer.
If you’re feeling unmotivated, get off the computer until you do.
THE LONG GAME
1. Treat your business like a real business: boundaries for “focused” time (Four Daily Tasks) — no split focus
2. Anytime you’re making a decision or deciding to commit time to a task, ask yourself: will doing this really earn me more money? If you’re not sure, then is it worth risking an hour or 5 minutes to find out? (Usually: yes.)
3. Look to put yourself out of business, because if you won’t, someone else will. (Which means: move your business to the next logical step.) Complete what you start, but after completing and getting the low hanging fruit, don’t rely on that income stream to keep paying you for 10 years.
4. Support System & Mastermind: have someone to talk to who understands you
5. Light at the end of the tunnel: don’t plan more than your next product, next book, next three podcast episodes, etc. Go back and connect the dots later.
6. Make Money: you’ll be more excited (and have an easier time justifying what you’re doing to others) if you’re making some initial money
7. Take Time Off the Computer to Think: Either weekends, or specific days of the week. Don’t just “zone out” all day and all week staring at the screen. Take quiet walks or drives to think, too. Exercise to clear your head and reduce stress.
8. Be an Above-Average Person: Actually listen to what people say in your everyday life. Avoid being the zombie who drifts through things. Don’t watch so much of the news, and avoid live TV if possible. Quit gossip and complaining. You take actions, things don’t happen to you.
9. Have an Abundance Mindset: Provide lots of help for free to others, not to feel superior or to get credit, just because it makes you feel good.
10. Traffic: most people setup their site hoping everyone will find it. WSO’s, seminars, viral affiliate program, retargeted traffic — get lots of people to your site
11. Strengthen Your Content Muscle: this doesn’t necessary mean writing. It can be webinars, podcasts, YouTube videos, product creation. Get used to producing “something” helpful to others at least every few days — paid or free. Note: build content on sites you control, not forums and Facebook.
12. Minimum viable product: What’s most important is that you take action, that it leads you to making more money, and that you complete and follow-through. Getting it “done” and 80% right is better than getting it perfect and 100% right, which is impossible.
“Be big enough to admit your mistakes, smart enough to profit from them, and strong enough to correct them.” — John C Maxwell
Traps you fall into: perfectionist, self doubt, self defeatist, the stars have to align. I need to “force” myself into getting motivated. Yeah, right.
“Usual” advice I’ll skip over: Four Daily Tasks + Camtasia babysitter + accountability partner + computer hotseat + one take content
Usually, the “thing” you have to do is just 5 minutes, or just 1 hour: speak out book, run webinar, send email
Stop multitasking with the phone, email, Facebook, TV. Leave it out of the room.
- Stop watching TV: biggest time waster (or at least put it off for a couple weeks)
- Schedule time on the calendar to get it done
- Throw away the old notes and papers, you don’t need that clogging up your mind
- Don’t walk into the office after a specific hour: this forces you to get more done
- Anchoring: associate your office, sitting at the computer with fun, creativity, productivity, flow state (leave windows open so you can sit down and go)
- Take short breaks without the phone: it’ll be easier to multitask when you get back (take up walking during your breaks if you can)
- Spend just 5 minutes doing something you love like playing the piano
- Read a lot more: just one page per night
- Leisure goals: running a certain distance, scoring high at a certain sport (create something).
- Enjoy the “fun” of building your business. The meaning is what you make it. Get to the making-money phase and get to stoppable/resumable milestones.
Bonus: Wake up one hour early for an “easy” boost to the day.
Important Quotes & Terms
- Jeff Bezos: “Entrepreneurs must be willing to be misunderstood for long periods of time.”
- Lao Tzu: “The journey of 1000 miles begins with a single step”
- T. Harv Eker: one foot on the brake
- Grant Cardone: you must put 10X the amount of effort you think you had to put in to create that goal
- Resource: positive affirmations about money
- Resource: Socratic questions to change limiting beliefs into empowering beliefs
Reasons We Became Entrepreneurs
- Result: travel, retire, better house/car
- More time for what matters
- Break out of the daily grind
- Less stress, work
- Build something undeniably great with your name on it
- Crack the code (or nut) using your intelligence
- Help others to build their business, write a book, lose weight, etc. Change lives.
- Get the high score
Reasons You’re Trapped in That Money Zone
- self-esteem (you think you’re not smart enough or don’t deserve it), too old or too young, fear of change, fear of losing friends, comparisons to your parents and friends
- scarcity mindset insetad of an abundance mindset
- it’s hard to speed towards a brick wall: you tend to slow down when those bills get paid, instead you need 10
- problem: what we resist persists
Quick & Easy Solutions
- Meanings don’t exist: any meanings or conclusions you come up with are in your own head. There is no absolute truth. Only many truths you have created.
- Locate the source: Write down the specific issues that are holding you back from making more money — people, attitude, obligations
- Counter example: Find the exception that proves the rule: when were you productive? When did you have more money than you needed at the time?
- Provide real value for others
- Cut out the negative people (and customers) in your life
- Write down a daily metric for how you’re doing (as in, money, sales, content created)
- Write down issues to correct them
- Clarification: why do you say that?
- Assumption: what could we assume instead?
- Evidence: what’s an example?
- Perspective: what would be an alternative?
- Consequences: how does it affect other things?
- Meaning: what does it mean and where does it come from?
Questions to Correct Mistaken Beliefs
- What’s the evidence for this?
- Does this ALWAYS hold true or has it ever been wrong?
- Does this take the big picture into account, both positive and negative?
- Are you being fully objective? Where did this idea come from? Or is it only emotional?
Negative Self Talk
- Worrier: anxiety. Worst case scenario, overestimate the bad, exaggerated images of that. What if? Change to: so what?
- Critic: self esteem. Judging. Ignores positive qualities and emphasizes the bad. I’m ok with the way I am.
- Victim: depression. Helpless, powerless, regret. Belief that nothing will change or is too difficult. One step at a time.
- Perfectionist: burnout. Says you should be working harder. Intolerant of mistakes and setbacks. It’s ok to make mistakes.