“You are rewarded in public for the things you practice in private.” — Tony Robbins
Catchphrase of the Week: Content Piggy Bank: What Would It Take For You to Record Just One Quick Video Per Day?
Resource of Week: X-Mirage to mirror iphone/ipad and record it on your computer
Quote of the Week: “If you cannot do great things, do small things in a great way.” — Napoleon Hill
Quote of the Week #2: “Success is the sum of small efforts, repeated day-in and day-out.” — Robert Collier
Quote of the Week #3: “Don’t wish it was easier. Wish you were better.” — Jim Rohn
Become Better: 30 minutes to say something that could be said in 1 minute?
System & Routine
1. Small goals: 10-minute spurts or 500-word days. Create a sense of urgency to avoid Parkinson’s Law (and possibly run a countdown timer)
2. Update an editorial calendar so you know what you’re writing each day (Seinfeld productivity where you want to “avoid the broken chain of events”)
3. Use writer’s block to perform more research
4. Wake up an hour earlier (Elmore Leonard)
Tools & Mechanics
5. Delegate transcription and speak it out instead (MakeAProduct.com)
6. Use Google image search to find relevant images (don’t forget to source them)
7. Grab a YouTube video and explain your reaction to it (before or against)
8. Break down pages into paragraphs, into talking points + time
9. Read a lot
10. Unplug distractions
11. Write your chapter/article titles as questions and paragraphs as questions, then delete the questions later (record yourself and send questions and answers to yourself via instant messenger)
12. Use a daily prompt
13. Break up your monotonous routine: go for a drive, walk, swim, run
14. Combine a task you don’t like to do with one you do like to do, i.e. Write a quick blog post by the pool
15. Set a fake meeting schedule on your calendar and use the time for yourself
Bonus: Toughen Up That Writing
- Avoid “ing”… say “set” instead of “setting”
- Repetitions: remove “click here” every 2 sentences. “Please” every 2 sentences.
- Words to stop using: Try, start — Trick, loophole, hacked -> secret — Work, learn -> discover, uncover
- Tone down these words: Money-back/refund
- Words to use: System, formula, roadmap, blueprint, Machine, Push button, Secret weapon, Magic bullet
098: Content Ideas: How to Never Run Out of Ideas for WordPress Blog Posts and iTunes Podcast Episodes Ever Again
Today’s Sponsor: Make a Product
Quote of the Day: “You cannot be both young and wise. Young people who pretend to be wise to the ways of the world are mostly just cynics. Cynicism masquerades as wisdom, but it is the farthest thing from it. Because cynics don’t learn anything. Because cynicism is a self-imposed blindness, a rejection of the world because we are afraid it will hurt us or disappoint us. Cynics always say no. But saying “yes” begins things. Saying “yes” is how things grow. Saying “yes” leads to knowledge. “Yes” is for young people. So for as long as you have the strength to, say “yes’.” — Stephen Colbert
Thought of the Day: Is internet marketing a scam? Yes, if you believe that going in. Classic fear of success, self sabotage, self-fulfulling prophecy
Nine Rules of Content Creation
- Questions Must Be Answered: so if you’re stuck, answer a series of questions (asked TO you by one single imaginary person) that lead to the end
- Solution: Fix a real problem that the marketplace is asking about, and lead to a call-to-action if possible
- WWHW: Why, What, How-To, What-If (the basis for any start-to-finish piece of content)
- One-Take Content: write (or talk in video) the way you would in everyday conversation (no “fancy talk”)
- Mindmap: rearrange to figure out the categories, hierarchy, and sequence of what you’re explaining
- Notes: Have bullet points in front of you to keep yourself on track, don’t leave things out, and unpack in the correct order, but don’t script anything
- Content Muscle: the more you put out blog posts, podcasts, webinars, and videos… the easier they become
- Content Piggy Bank: instead of living paycheck-to-paycheck, record more than you need and schedule it out
- Demo or Magic Trick: show what you’re building towards, explain what you’re about to show, show that thing, and show it again
Be sure to grab our Make a Product course to up your game with content creation and self-publish your own book (on Kindle and CreateSpace) in just 56 minutes.
097: Buy Now Buttons & Low Hanging Fruit: Increase Online Sales Using Launch Scarcity in Your Digital Offers, Landing Pages, and Sales Letters (with Real Case Studies)
Question of the Day: Why is offering a 50% discount a really bad idea with your online business?
Quote of the Day: “The fears we don’t face become our limits.” — Robin Sharma
Thought of the Day: Don’t have “just” a traffic or AdSense or guitar course.
- add a buy button even if you don’t have time for anything else
- offer: create a package or solution, not just a “product” (4 modules + 3 bonuses, what else can you throw in to make it complete?)
- hook: what’s the one thing that tells people, I need it now? (that takes 10 seconds to explain)
- basic copywriting: benefits (what you can do with it) instead of “just” features (what it is), Attention-Interest-Desire-Action ordering
- deadline: close the offer (take a risk)
- countdown clock
- explain reasons not to wait
- followup: send multiple emails or make multiple posts explaining why they should buy now
- waiting list: don’t “just” close an offer, add an optin form so they can sign up for updates when you re-open
- multiple levels of urgency: bump the price, remove a bonus, remove the payment plan
- price training: stick to your guns with the deadline. Train your customers to take your deadlines seriously.
- evergreen content: re-market your pitch webinars, podcast episodes, PDF reports and blog posts for re-launching later
096: The Perfect Morning Routine and Morning Habits: Get the Most of Out of Every Day, Reclaim Your Energy, and Multiply Your Creativity
Quote of the Week: “It doesn’t matter if the thing you’re creating is stupid or has been done before. What matters is that people use it.” — Jack Ma
Quote #2: “A year from now, you’ll wish you had started today.” — Karen Lamb
- Wake up early, preferably at least 30 minutes before you normally would (your brain runs out of “good” decision making power as the day goes on)
- Sleep a solid 8 hours: eat a spoonful of raw honey just before bed, don’t use the phone right before bed, breath 4 seconds in and hold for 7 seconds then exhale for 8 seconds, and count from the number 300 backwards from 3 if that doesn’t work, use the Sleep Cycle app to wake you up
- Make your bed first thing in the morning (it gives you one thing you accomplished today)
- Meditate: Take 1-2 hours of “quiet” time in the morning: don’t listen to music, stay off the computer, and walk (or drive or run) to think about making your next move and conquering the day
- Take lots of breaks throughout the day to recharge (AWAY from the computer) and take at least 1-2 days away from the computer per week
- Drink Bulletproof Coffee: Wake up at 5AM and blend together 2 cups of low-acid unsalted coffee + 2 tbsp MCT oil + 2 tbsp ghee butter or unsalted irish Kerrygold butter. Abstain from eating anything else until 2PM in the afternoon.
- Drink tons of water instead of soda
- Read a book instead of watching TV (this is what Bill Gates does) and get a hobby outside of internet marketing or parenting
- Journal: spend 5 minutes getting the clutter, thoughts and problems out of your head (you don’t need to solve them, just get clarity)
- Write down your Four Daily Tasks instead of just winging it (fourdailytasks.com/group)
Today’s Sponsor: Dropship CEO Amazon Selling Course
(Feedback Patrol tool included)
Tim Jensen is one of our favorite Dropship CEO students. He and his wife in Onalaska, Wisconsin sell $1,000 of inventory through Amazon from retail arbitrage (scanning in items at discount stores and mailing them in) with no employees, from their living room and one-stall garage:
Part 1: Big Picture (long term with Amazon)
- invest in inventory
- scale: invest the profits that come back in
- inventory turnover: sell frequently (30-90 days after purchase, or dump what’s not selling)
- outsource some tasks: receipts, taxes, payroll
Part 2: Flexibility
- sell evergreen items
- Use CamelCamelCamel.com to see if Amazon is selling the item you want to sell (so you can avoid it)
Part 3: Pay Attention to Detail
- make sure your UPC code matches the listing
- follow the rules, there is no flying under the radar
- supply and demand: people pay higher prices for convenience
Terms Tim Uses
- inventory: the items you’re selling
- supplies: tape, boxes, etc.
- sourcing: where your items are coming from
- UPC: barcode
- SKU: stock keeping unit
- FBA: Fulfilled By Amazon
- MF: Merchant Fulfilled
- prep: bubble wrap, packing, labeling, etc.
- RA: retail arbitrage
- OA: online arbitrage
- wholesale: purchase items in bulk
- PL: private label (your own brand name)
094: Six and Seven Figure Business Secrets: Website Backups, Morning Routines, and Your Process and Flow State
Today’s Sponsor: Backup Creator (starts at just $7)
Today’s Quote: “The most valuable thing you can make is a mistake. You can’t learn anything from being perfect.” — Adam Osborne
- Wake up early, make the bed, break up the day, drink water, exercise
- Four Daily Tasks spaced throughout the day (and don’t “cheat” or be an idiot about your schedule)
- When you’re “blocked” — stop, don’t force it
- WordPress, Backup Creator
- Set automatic offsite backups (set it and forget it)
- Amazon S3, Dropbox, and Google Drive
- Get to ANY money making level as fast as possible (Profit Dashboard for Fiverr, Income Machine for WordPress)
- Figure out your click-by-click process: support desk, installing WordPress, recording podcasts, creating YouTube videos… that way it doesn’t matter how many you have to create
- Get rid of the clutter: more ideas, more possibilities, split focus is NOT good — knock out what needs doing and be done with it.
093: Simplify, Become Desperate to Reduce Clutter, Get Your Life Back, Eliminate Procrastination (And Burnout and Overload) and Increase Motivation
Today’s Sponsor: Website Remote (99 cent trial)
“Simplicity is the ultimate sophistication.” — Leonardo da Vinci
- Only think three “content ideas” ahead (i.e. podcast episodes)
- Have your own system or weekly structure. Promote ONE thing this week, email every day, and have a webinar in the middle if possible
- Don’t check email, Facebook, or Skype for a few days. The world will still be there when you come back.
- Four Daily Tasks: all money making tasks, and one of them is some form of content creation
- Don’t Force It: if you can’t seem to get anything done, get away from the computer, but also get away from TV and your phone (possibly, read to collect your thoughts). Get back “in state.”
- Stop Multitasking: Turn off all pop-ups and keep your phone out of your office (or in a drawer) so you can focus on those money-making tasks
- It’s Just One Hour: Time yourself and put even one focused hour (all other windows closed) on a timer for your business
- Clear files off your desktop every week (into a monthly “overflow” folder)
- Don’t have a notebook filled with ideas. I have one single piece of paper and one pen on my desk to take notes, then I delete them.
- File everything away and have it on auto-backup. I have a G-SAFE external drive and Cloudberry Backup running every night to Amazon S3.
092: Master Free Google Traffic and Search Engine Optimization (Ten Quick WordPress SEO Ranking Factors)
Today’s Sponsor: WP Import
“Failure is only the opportunity to begin again, only this time more wisely.” — Henry Ford
Loopholes, superstition (H1 tags, meta tags, duplicate content), shortcuts/hacks, or a “good” user experience? Dwell time and human reviewers.
Consistently put out content (at least once a week), promote it using Facebook, Twitter, eClincher, Zapier — save “temporary” content like webinars, Periscopes, Snapchats, FB live into YouTube, iTunes, etc.
1. Use WordPress and a mobile theme (built-in or WP Touch)
2. Install All in One SEO Pack and Google XML Sitemaps plugins
4. Add 10 years on the domain (only gives a slight boost but is easy to do)
5. Verify the site with Google Webmaster Tools (and Add Google Analytics code if you know how to do that)
6. Buy an SSL certificate and redirect the site to 100% forced SSL (a little bit of work)
8. Add a physical mailing address and a phone number at the bottom of every page, even if it’s just a PO box and a Google Voice number.
9. Load up your WordPress ping list
10. The next step for my blog: Signup for Facebook Instant Articles and install the plugin (this is new and I haven’t done it yet)
091: How to Choose a Niche for Your Internet Marketing Business and Decode the Science to Making Money Online
“Fail in private, succeed in public.” — David Ogilvy
Stage 1: Quick Research
- Find the intersection of: what people want, what people need, what you’re good at, and what’s fun for you — forum search, Amazon table of contents, ask your list if you have one
- Build a better mousetrap than your competitors, find their holes, absorb the changes, combine things from two competitors, give away one piece that your competitors normally charge for
- Important: teach something you’ve already known for several years, that way you’re saying “something” (as opposed to bizopp stuff), and you don’t have to do any new learning
Stage 2: Find Competitors Making Money
- Are there high ticket items, seminars, and membership sites about this?
- Paid ads?
- Do the high profile guys keep promoting it and keep their websites around for a long time?
Stage 3: Is There a Future In It?
- Why is weight loss a good idea but back pain isn’t? Weight loss is an ongoing problem you can continuously help them with, back pain isn’t.
- Huge offer: what can you sell for $100 that’s worth $1000 to $10,000?
- What can you checklist and systematize to “dumb it down” and make it super easy
090: The Path to Internet Freedom: Start with That Day Job and Transition From Freelancing to Products and Membership Sites
Today’s Sponsor: Profit Dashboard (Make Money on Fiverr course)
“You will never reach your destination if you stop and throw stones at every dog that barks.” — Winston Churchill
- Phase 1: day job (get some income rolling in, overlap skills with your internet business if possible, find the win-win scenario)
- Phase 2: freelancing (small jobs, don’t become a monthly employee, get good at just one hour per day, avoid scope creep)
- Phase 3: information products (solutions to real problems, find the sweet spot between power, simplicity, and speed)
- Phase 4: membership sites & passive income (use the untapped potential of your list, 2 week mini-launch & pitch webinar, keep piling in a batch of members)
List, Traffic, and Offers
- list: prospects and buyers (email autoresponder, opt-in page, follow-up sequence)
- traffic: bigger community than yours, joint ventures, SEO (blog posts, guest posts, YouTube videos, podcasts), PPC (retargeting, AdWords, Facebook, Bing)
- offers: affiliate products, resale rights, $7 solutions, $197-$497 four-part membership course, $2000/month coaching program
- time management: four daily tasks, wake up one hour earlier, leave the computer when you’re done
Fiverr Income (ProfitDashboard.com)
- goal: one hour, 1 dollar per minute, 10 repeat clients
- ranking: deliver fast (easy if you enjoy what you’re doing), leave feedback, tweak gig description, get ratings
- process: wake up to orders (knock out audios, videos, written material, software reports), tweak those numbers to grow and avoid a slump, upsell and scale (i.e. charge higher rates for the same time/effort)