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1140: The Secrets of Plant Medicine: Future of Cannabis, Functional Mushrooms, and Business Strategies with Mycroboost & Custom Capsule Consultants CEO Robert Johnson
Imagine a world where the best medicines come from nature, not a lab. This is not a story from the past; it's happening now. As cannabis and functional mushrooms become more accepted and legal, medicine is changing fast. This change is not just about getting high; it's about using plants for overall health by combining old knowledge with new science. Welcome to the future of plant-based medicine.
Meet Robert Johnson, a veteran of the cannabis and hemp industry and the CEO of Custom Capsule Consultants. Johnson is not just another entrepreneur riding the wave of legalization; he's a pioneer with a deep passion for plant medicine. He talks about the secrets of entrepreneurship and business success, merging health innovation with business strategies and exploring the rapidly evolving landscape of cannabis, hemp, and functional mushrooms. Tune in to discover the importance of precise dosing, the changing public perception of plant medicine, and the future of these groundbreaking industries.
Resources
Podcast: Play in new window | Download (Duration: 35:09 — 48.5MB) | Embed
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1139: Expert Tips on Customer Targeting, List Building, and Marketing Strategies with CEO of Hasseman Marketing & Communications Kirby Hasseman
Every entrepreneur, marketer, and business owner knows the struggle of attracting and retaining customers. But what if there was a way to simplify this daunting task? What if the secret to skyrocketing your business's success was right in front of you, waiting to be discovered? Effective marketing strategies blend various tactics, from identifying target audiences to crafting compelling messages and choosing the right channels to disseminate those messages.
Meet Kirby Hasseman, a renowned author who has penned five books, including the popular "Hit the Target." He hosts the podcast "Delivering Marketing Joy" and is the CEO of Hasseman Marketing and Communications, a full-service marketing company. He discusses his target marketing framework, the importance of understanding the difference between brand and direct marketing, and the crucial role of list building. Tune in as Kirby Hasseman delivers marketing wisdom and joy, and be prepared to take your business to new heights!
Resources
- Kirby Hasseman's Website
- Kirby Hasseman on Facebook
- Kirby Hasseman on LinkedIn
- Books Written by Kirby Hasseman on Amazon
Podcast: Play in new window | Download (Duration: 27:42 — 38.2MB) | Embed
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1138: Conversion Optimization Secrets: Behind the Click, Customer Psychology, and Reducing Returns with CEO of The Good Jon MacDonald
The workplace is changing. Imagine a business where creativity flourishes, old hierarchies vanish, and employees work without a boss. This is the future of work—self-managed organizations that boost productivity and human satisfaction. This change not only alters how work is done but also redefines the employee-employer relationship, making it more collaborative and less hierarchical.
Meet Jon MacDonald, an expert in digital experience optimization and author of "Behind the Click: How to Use Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert." Jon shares innovative strategies for enhancing user experience and increasing website conversions. He discusses the importance of understanding consumer psychology, the role of digital experience in customer satisfaction, and practical steps for optimizing online journeys. His expertise lies in creating websites that not only attract but also convert visitors effectively. Tune in to discover how to embrace the future of digital marketing and thrive in a rapidly changing world.
Resources
- Jon MacDonald's Website
- The Good's Website
- Jon MacDonald on LinkedIn
- Behind The Click: How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert by Jon MacDonald on Amazon
Podcast: Play in new window | Download (Duration: 26:13 — 36.2MB) | Embed
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1137: AI-Powered Direct Mail, Team Building, and QR Code Innovations with Direct Marketing Strategist Jeff Tarran
In a time when digital marketing is everywhere, like email campaigns, social media ads, and SEO strategies, it might be surprising that direct mail is becoming popular again. Yes! The same direct mail that used to fill your mailbox with catalogs and postcards is now getting a boost from artificial intelligence (AI). This mix of old and new is turning out to be a strong tool for businesses to connect with their customers better.
In this episode, our guest, Jeff Tarran, the COO of Gundir, is at the forefront of integrating AI with direct mail. His company specializes in using address-based data to help B2B and B2C businesses drive new leads and close more sales. Jeff and his team are not just using AI to improve direct mail—they are redefining it. Listen in as they discuss the integration of AI with direct mail, the importance of building effective teams, innovative uses of QR codes, and more. Stay tuned to learn about the latest trends in direct mail marketing and discover how to enhance your marketing strategies using address-based data and AI!
Resources
Podcast: Play in new window | Download (Duration: 16:49 — 23.3MB) | Embed
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1136: Epique Realty: Understand Buyer Needs, Real Estate Technology, And the Value of Authenticity with North Idaho Real Estate Agent Jeff Halligan
How can real estate agents succeed in this dynamic landscape while maintaining authenticity? In today's real estate market, traditional tactics like cold calling are challenged by evolving consumer preferences and technological advancements. Agents now face the dual challenge of standing out in a crowded field while avoiding pushy sales techniques that often repel potential clients. The key to success will be using unconventional approaches to building genuine client relationships, leveraging technology, and personalizing outreach.
In this episode, our unique and energetic guest, Jeff Halligan, a dedicated real estate professional at Epique Realty, serves the greater Sandpoint and Bonner County areas of North Idaho. He has 30 years of experience in the industry and brings a multifaceted approach, combining his expertise in real estate with skills in online presence development, e-commerce, and digital marketing. Listen in as they discuss the importance of understanding buyer needs, embracing new technologies and strategies, personalized communication, and more. Stay tuned to learn an innovative approach and discover how to disrupt your market with new strategies and a fresh perspective!
Resources
Podcast: Play in new window | Download (Duration: 34:36 — 47.7MB) | Embed
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1135: Principles-Based Leadership and the Future of Work with CEO at D’Artagnan Advisors Doug Kirkpatrick
The workplace is changing. Picture a business where creativity thrives, old hierarchies disappear, and employees lead without a boss. This is the future of work—self-managed organizations that aim to increase productivity and human satisfaction. This shift not only transforms the way work is done but also redefines the employee-employer relationship, making it more collaborative and less hierarchical.
Meet Doug Kirkpatrick, an organizational change consultant, TEDx speaker, executive coach, author, and educator who shares innovative strategies for self-management in the workplace on organizational change and the future of work. He discusses the importance of organizing around core principles, natural leadership's power, and commitment-keeping's significance. His expertise lies in creating organizations that are as creative and adaptable as those within them. Tune in to discover how to embrace the future of work and thrive in a rapidly changing world.
Resources
Podcast: Play in new window | Download (Duration: 33:43 — 46.5MB) | Embed
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1134: Grow Your Investment Business through Podcast Guesting, SEO, and Brand Recognition with Podcasting You Founder Trevor Oldham
Imagine being able to share your knowledge with thousands of listeners, build trust, and get new clients for your business—all from your home office. Podcast guesting is the secret weapon that smart business people use to boost their brands. Today, where content is very important, podcasts let you reach interested audiences, and being a guest on the right shows can transform your business trajectory.
Meet Trevor D. Oldham, Founder of Podcasting You, who shares expert insights on leveraging podcast guesting for business growth on alternative investments. He discusses the importance of choosing the right podcasts, the benefits of consistent podcast guesting, and the critical role of having a well-designed website to capture leads. Tune in to discover how podcast guesting can enhance your brand recognition, generate quality leads, and establish credibility in your industry.
Resources
Podcast: Play in new window | Download (Duration: 27:34 — 38.0MB) | Embed
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1133: Hire Remote Talent: Transform Your Business Operations with Zabota Founder Benjamin Moróne
Struggling to scale your business while being overwhelmed with day-to-day operations is a common issue for many entrepreneurs. Feeling trapped in a cycle of reactive management can make it difficult to focus on strategic growth. This constant firefighting can leave you exhausted and unable to see the bigger picture. The challenge is balancing immediate demands with long-term planning, which can feel nearly impossible at times.
Benjamin Moróne is the founder of Zabota, a game-changing remote staffing company. With a keen eye for talent and a passion for connecting businesses with skilled professionals, Benjamin helps overwhelmed entrepreneurs transform their operations. His expertise lies in sourcing top-tier remote talent from Central and Eastern Europe and Latin America, focusing on executive assistants and project managers who can systematize and scale businesses. Today, Benjamin discusses the power of hiring skilled remote talent, common pain points for small business owners, and success stories of businesses. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 26:44 — 36.9MB) | Embed
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1132: Texas State Optical: Optometry Practice, Consumer Focus, and Intentional Planning with President and CEO John Marvin
Are you struggling to connect with your customers and keep up with industry changes? As an optometrist, have you been overwhelmed by the business side of running your practice? Many businesses tend to focus on pleasing suppliers and third-party payers while neglecting the end consumer. However, it's crucial to remember that everything starts and ends with the consumer. This shortsightedness leaves industries vulnerable to outsiders willing to listen and respond to customer frustrations. In an age where consumer preferences and technologies are constantly shifting, can your business afford to remain static?
Meet John D. Marvin, president and CEO of Texas State Optical, who shares invaluable insights on staying relevant in an industry ripe for disruption. He discusses strategies for truly understanding customers, disrupting outdated norms, and positioning your brand for long-term success by catering to consumer preferences. Tune in to discover how planning and a laser focus on customer needs can lead to a bright future for your company in an increasingly competitive marketplace.
Resources
Podcast: Play in new window | Download (Duration: 31:34 — 43.5MB) | Embed
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1131: Rainmakers: Relationship Management, CRM, and AI to Transform Legal Business Development with Sales Expert Shavon Jones
For lawyers, entrepreneurs, and business professionals, building meaningful connections is critical for success. Especially in law, where trust and reputation are crucial, good relationship management can differentiate a successful practice from a failing one. So, the question is, how can lawyers, who are known for their analytical thinking and busy schedules, improve in this important skill?
Introducing Shavon Jones, an award-winning attorney with extensive experience in business development. Shavon specializes in relationship management, CRM, and AI integration. Shavon will talk about forming, nurturing, and deploying business relationships effectively. She will also discuss the importance of leveraging technology and AI to stay ahead in the legal profession. Stay tuned!
Resources
- Sales for Lawyers' Website
- Shavon Jones on LinkedIn
- 52 Sales Tips & How to Use Them by Shavon Jones on Amazon
Podcast: Play in new window | Download (Duration: 31:15 — 43.1MB) | Embed
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