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881: Beat, Burnout and Find Freedom in an Overworked World with Joe Perrone

Friday, July 1, 2022

Do you feel like there is never enough time to complete everything? Are you losing out on significant occasions in the life of your loved ones due to a lack of time? Are you fatigued, overworked, and unhappy with your profession and lifestyle? Numerous individuals are exhausted and dissatisfied with their work. Some struggle to achieve a balance between work and life. They lack fulfillment in their profession and sense of purpose in their lives. Burnout has a negative impact on their health, happiness, and careers. It destroys the lives of their family members, their patients, and their normal coworkers. It can also result in self-destructive behavior, such as substance misuse, despair, divorce, and suicide.

In this episode, we spoke with business coach Joe Perrone, who helps business owners reclaim their time and freedom. Joe assists his clients in finding complete satisfaction in everything they create while avoiding burnout. Today, we discuss time management, productivity, and time freedom. Rediscover your career's meaning and reclaim your time so you can spend it with your loved ones. So, what is preventing you from having a fulfilling career and a better work-life balance? You need not wait any longer. Let's begin making your dreams come true now!

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880: Navigate the Nitty Gritty of Marketing Analytics with Mark Stouse

Wednesday, June 29, 2022

Today's marketing analytics are very complex, and the customer journey is more complicated than ever for B2B and B2C businesses. You need to have strong analytics to be more successful in your business. With the help of a great team, you can achieve easy-to-understand model visualizations that help both the marketer and the data analyst uncover the cause-and-effect relationships that drive meaningful business outcomes.

In this episode, we have Mark Stouse, CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. He is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. Mark often gets so caught up with operational KPIs that we lose sight of our revenue goals as marketers.

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879: Redefine Management of Digital Services with Don Moore

Monday, June 27, 2022

Do you want to reinvent your digital services? Integrating digital technology across all business areas to achieve business goals is digital transformation. It is dynamic and requires the entire organization to challenge traditional methods and incorporate new and functional methodologies in digital marketing.

In this episode, we have Don Moore, CEO & President of Hybrid Theory, North America. He is responsible for the company's overall strategy, operations, and business direction. He is passionate about developing marketing strategies that drive affinity and engagement through “one-to-one” or “one-to-moment” experiences.

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878: Make Genuine Backlinks for Your Website with Sujan Sarkar

Friday, June 24, 2022

Why should you prioritize SEO over other strategies? Everyone in the marketing or business world, whether online or offline, demands traffic. If you want to focus on search engines, you'll need to keep creating content, conducting research and analysis, building backlinks, and other activities for at least a year and a half, if not longer, to generate a steady line of traffic. If you are building up on SEO slowly and steadily, you get results for many years to go.

In this episode, we have Sujan Sarkar, co-founder of OneLittleWeb. It is an SEO agency, and Sujan is one of the leading SEO experts in the industry. They help businesses grow their organic traffic with a proven SEO strategy, building quality backlinks, and content for clients. Until this point, they've worked with more than 500 clients making websites from scratch to a couple of 100,000 traffic, to some extent, millions of traffic for their websites.

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877: Take Action: Choose a Sustainable Lifestyle with Dr. Pat Boulogne

Wednesday, June 22, 2022

You may not have time to exercise, eat, or take care of yourself because of your busy schedule. You don't have enough time to do the things you know you should. Then, some health concern arises abruptly, but it's been years in the making, simply from gently relaxing and slipping back into this poor lifestyle.

People commonly put off till tomorrow what they should be doing today. It affects all parts of their lives, not just their health. Because, as they say, how you do anything is how you do everything. In this episode, we have Dr. Pat Boulogne, a functional lifestyle medicine expert coach. She’s asking you, “Why Are You Sick, Fat, and Tired?” With excellent linked wellness activities, Dr. Pat helps busy professionals and other influencers be stronger, make better decisions, find balance, and get more out of their day.

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876: Online and Offline Business: The Difference, Opportunities, Advantages, and Disadvantages with Thomas Smale

Monday, June 20, 2022

There are differences between online and offline businesses. Although similar, each has its own perks and disadvantages. It’s easy to make changes immediately overnight with online businesses. However, when it comes to financing, online businesses often have a hard time getting funds and loans. Thomas Smale is an entrepreneur who founded FE International. He is an expert in growing a business, particularly in the field of online business like E-Commerce, SaaS, and Content businesses. FE International is a Mergers & Acquisitions advisor which focuses on helping owners buy and sell their businesses.

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875: Establish your Brand through Content Marketing with Mark Raffan

Friday, June 17, 2022

There are various strategies you can use to promote your brand. One of the useful marketing strategies out there is content marketing. Content marketing allows you to bring the discussion to your brand through the content you are creating. The content should be educational, informative, and entertaining for people to notice it. Showcase in your content how you can solve a consumer problem with your product.

In this episode, Mark Raffan discusses Content Marketing. Mark Raffan is a serial entrepreneur, and the founder of a B2B Content Marketing Agency called Content Callout. Aside from being a marketing agency, Content Callout also has its own podcast with the same name - B2B Content Marketing: The Content Callout Podcast.

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874: Build your Network with Marketing Leverage and Powerful Referrals with JP Maroney

Friday, June 10, 2022

How can we reach more people and create a bigger network? How can we get powerful referrals and marketing leverage to extend our reach? The most effective way of getting our name known is by word of mouth, especially when it comes from highly reputable people. The more they share about you, the more you will build your network through their connections with other people. JP Maroney is an entrepreneur, investor, and philanthropist with more than 30+ years of experience starting, building, buying, and selling companies in publishing, media, advertising, software, e-commerce, textiles, training, real estate, and consulting. JP's business group includes a collection of companies and joint ventures involved in publishing, software, media, training, consulting, and internet commerce. He also serves as an advisor and/or board member with several other companies. Today, he shares the power of referrals and the concept of marketing leverage.

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873: Reaching Beyond the Limits of Innovation and Transformation with Braden Kelley

Wednesday, June 8, 2022
Biznik-Seattle Innovators Series with Dan Pink, Author of "Drive" at Hotel 1000 on January 12, 2010.

When it comes to innovation, timing is a huge factor. Going in too soon or too late can both cost you lots of money. Innovation isn’t all about creativity and value-creation, it is also about the services that you provide around your new idea and helping people understand how your idea can be of value to their lives. But how can we know if our innovative ideas can really affect people’s lives? Braden Kelly is an engaging innovation speaker, workshop facilitator, toolmaker for innovation & change professionals, and a sought-after transformation and organizational agility leader. He is also the best-selling author of Charting Change and Stoking Your Innovation Bonfire. He is also the creator of the Human-Centered Change™ methodology, and has maximized profits for companies while living and working in England, Germany, and the United States. Today, Braden talks with us about the customer-employee experience, loyalty archaeology, design thinking, and innovation. Stay tuned to learn more!

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872: Nurturing Partnerships to Create Exceptional Outcomes with Robert Glazer

Monday, June 6, 2022

What is the Future of Partnership Marketing? How does nurturing partnership drive exceptional, measurable outcomes? Partnership Marketing has evolved into “Affiliate Marketing Meets the Digitization of Business Development.” Software is now utilized to create partnerships at scale, and its evolution from affiliate networks to licensed software has expanded the definition of partnership marketing programs today. In this episode, we have invited Robert Glazer. He is a serial entrepreneur, award-winning executive, and bestselling author. He is also the founder and Board Chairman of the global partnership marketing agency Acceleration Partners and was the co-founder and chairman of BrandCycle. Robert speaks globally to companies and organizations on business growth, culture, building capacity, partner marketing, and affiliate marketing. Today, he will talk about the Present and Future of Partnership Marketing.

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