Recent Updates
1187: Adverio: Avoiding the Shiny Object Syndrome in E-Commerce with Growth Optimizer Mike Danford
The sheer volume of data in e-commerce can be overwhelming, especially when you’re constantly trying to keep up with shifts in platforms, advertising strategies, and pricing models. It can feel like you’re always adjusting to new trends or technologies, which makes it tough to stay focused on what truly matters for your business. Sorting through all this information and figuring out what’s most relevant can take up a lot of mental energy, leaving you wondering if you’re missing something crucial.
Mike Danford is an expert behind Adverio, a company that specializes in helping e-commerce brands solve the difficulties of large-scale catalogs and unlock their full growth potential. With a deep understanding of data analysis and the strategic application of AI, Mike has developed a proven approach to reviving underperforming products and driving sustainable revenue growth for his clients. Today, Mike Danford shares his insights on the importance of cleaning and presenting data in a meaningful way, as well as capitalizing on AI to empower e-commerce teams and make more data-driven decisions. Stay tuned!
Resources
- Adverio: Amazon Ad Agency USA & Omni-Channel Growth Partner
- Adverio on Facebook
- Mike Danford on LinkedIn
Podcast: Play in new window | Download (Duration: 30:01 — 41.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1186: Saint Investment: Unlocking Explosive Growth Opportunities in Any Economy with President Nic DeAngelo
Navigating the economic landscape today can be incredibly challenging, with complex market dynamics, inflation, and global uncertainties creating a constantly shifting environment. Identifying the right investment opportunities for a business involves weighing risks against potential returns in a setting where trends evolve rapidly. Many companies find themselves drawn to emerging areas like technology and sustainable initiatives as they search for stable growth paths. In this context, balancing optimism with caution becomes crucial, as businesses aim to remain adaptable and resilient amid economic fluctuations.
Nic DeAngelo is the President of Saint Investment Group and a seasoned real estate investor and finance expert, known as the "fixed income GOAT" (greatest of all time) in the industry. With a $206 million portfolio, he has built a reputation for fusing economic foresight and real estate prowess to deliver value-driven insights to his audience. Today, Nic discusses a range of topics, including the current economic landscape, the importance of viewing business through an economic lens, his unique real estate investment strategy, and the critical role of marketing and growth in driving business success. Stay tuned!
Resources
- Nic DeAngelo on LInkedIn
- Saint Investment Group: Trust, Transparency, and Stability. The New Era of Real Estate Investing
Podcast: Play in new window | Download (Duration: 37:53 — 52.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1185: Zairmail: Direct Mail Marketing Success, ROI, Strategy, and Digital Integration with Founder and CEO Wilson Zehr
It’s easy to feel lost among the noise of constant ads, emails, and social media posts especially in today’s world. While digital channels are essential, many businesses overlook the power of direct mail, which, in an age of digital overload, can actually cut through the clutter and make a memorable impact. Direct mail’s tactile nature and personal touch can help you stand out, especially when paired with data-driven insights to target the right audience. When used creatively, it’s not outdated—it can be a powerful tool for complementing your digital strategy and building a more well-rounded marketing approach.
Wilson Zehr is an experienced technology entrepreneur and academic who has founded six tech startups and raised over $60 million in venture capital. He is the founder and CEO of Cendix, with its front-end service called Zairmail, which offers the fastest, easiest, and most reliable way to send direct mail using the US postal service. Today, Wilson discusses the continued importance of direct mail in the marketing landscape, highlighting its unique benefits and the strategies that have helped his clients achieve remarkable success. Stay tuned!
Resources
- Speedy by Zairmail: Makes it Easy to Send Single Letters and Direct Mail Campaigns to Your Customers, Clients, and Prospects
- Zairmail: Direct Mail Marketing Letter. The Fastest & Easiest Way to Send Mail.
- Cendix: Web-to-Print Technology That Delivers
- Wilson Zehr on LinkedIn
Podcast: Play in new window | Download (Duration: 34:03 — 46.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1184: Provalytics: Revolutionize Attribution in a Privacy-First World with Provalytics CEO Jeff Greenfield
The "cookie apocalypse" has definitely thrown a wrench in how marketers track and measure their efforts, making it harder to get a clear picture of performance across multiple channels. Relying on outdated metrics or siloed data often leads to fragmented insights that don't reflect the full impact of campaigns. To adapt, it's crucial to focus on building a more integrated and privacy-conscious strategy, using first-party data, and leveraging advanced attribution models that can give you a better view of the customer journey.
Jeff Greenfield is an experienced entrepreneur, advisor, and disruptor in the marketing industry. With over three decades of expertise in strategy, growth, and marketing leadership, Jeff is the co-founder and CEO of Provalytics, an AI-driven attribution and measurement solution. Today, Jeff discusses the challenges of the "cookie apocalypse" and the need for marketers to adapt to new privacy-focused advertising strategies. He emphasizes the importance of shifting focus from last-click attribution to a more comprehensive understanding of the customer journey, where impressions and awareness play a crucial role in driving long-term success.
Resources
- Provalytics: AI-Driven Attribution For A Privacy-First World
- Jeff Greenfield: Marketing & Measurement Leader
- Jeff Greenfield on LinkedIn
- Provalytics on Facebook
Podcast: Play in new window | Download (Duration: 36:31 — 50.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1183: Produce Your Podcast: The Endless Possibilities of Podcasting for Business Expansion with Podcast Expert Traci DeForge
There are so many moving pieces to manage when launching a podcast—planning content, recording, editing, promoting, and engaging with listeners. It’s easy to feel overwhelmed, especially when you’re striving to stand out in a sea of shows. Success often comes from finding a clear niche, staying consistent, and connecting with your audience authentically. Breaking down tasks into manageable steps and focusing on building a loyal listener base can help transform those initial challenges into a steady growth journey for your podcast.
Traci DeForge is a pioneer in the podcast consulting and production industry. With over 20 years of experience in broadcast radio and business development, Tracy recognized the untapped potential of podcasting and launched her own show in 2015. This led her to create Produce Your Podcast, a premier agency that supports businesses in leveraging the power of audio to grow their brands and drive profitability. Today, Tracy shares her expertise on the evolving landscape of podcasting. Stay tuned!
Resources
- Produce Your Podcast: A Podcast Production Company. An Industry Leader in Full Service Podcast Production Since 2016.
- Traci DeForge on LinkedIn
- Traci DeForge on Facebook
- Journey to There Podcast by Traci DeForge on Spotify Podcasts
Podcast: Play in new window | Download (Duration: 29:49 — 41.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1182: The Shark Bite Method: Secrets to Scaling Your Business with Kraus Marketing President Nick Kraus
Entrepreneurship can feel like an uphill climb, especially when you’re trying to gain traction in a fast-paced business world. It’s common to face skepticism from others, and financial hurdles can add extra pressure. Building a dream often means staying resilient in the face of doubt, learning to adapt quickly, and finding creative ways to manage resources. Despite the challenges, staying focused on your vision, seeking support from like-minded individuals, and celebrating small wins along the way can help you maintain momentum and keep moving forward.
Nick Kraus is an accomplished entrepreneur and the founder and CEO of Kraus Marketing, an award-winning agency known for its exceptional marketing strategies and creative solutions. He is also the author of the book, “The Sharkbite Method: A Killer Digital Marketing Strategy.” With over a decade of experience in the industry, Nick has built a reputation for his ability to help businesses of all sizes navigate the ever-evolving business landscape and achieve their goals. Today, Nick shares insights into the founding and growth of Kraus Marketing, including the challenges he faced during the Great Recession and the strategies he employed to overcome them. Stay tuned!
Resources
- Kraus Marketing: Award-Winning NJ Digital Marketing Agency. Make a Brand Impact.
- Nick Kraus on LinkedIn
- Kraus Marketing on Facebook
- The Sharkbite Method: A Killer Digital Marketing Strategy by Nick Kraus & Kelsea Cap on Amazon
Podcast: Play in new window | Download (Duration: 33:54 — 46.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1181: AI Client Intelligence: Transform Professional Services Through Predictive Analytics and Relationship Mapping with Knownwell CMO Courtney Baker
Adopting AI thoughtfully is key to balancing innovation with quality and maintaining that human touch customers value. AI can streamline tasks and personalize customer interactions, but over-reliance can risk making engagements feel impersonal. The most successful approaches often blend AI with human insight, where AI handles repetitive tasks or data analysis, freeing up human team members to focus on creativity, relationship-building, and nuanced decision-making.
Courtney Baker is the CMO of Knownwell, a company that provides AI-powered intelligence solutions for professional service firms. She is also the host of the AI Knowhow podcast, where she explores the deployment of AI in business. Courtney has led the transformation of a personality-driven brand into a product-led one, and now she is focused on helping organizations leverage AI to elevate their customer relationships and operational efficiency. Today, Courtney discusses the exciting potential of AI to transform businesses, particularly in the professional services industry. Stay tuned!
Resources
- Knownwell: AI Platform Company for Client Intelligence. Spot At-Risk Clients Before It’s Too Late.
- Courtney Baker on LinkedIn
- AI Knowhow Podcast on Apple Podcasts
Podcast: Play in new window | Download (Duration: 26:05 — 36.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1180: Moo.la: The All-in-One AI Finance App Revolutionizing Personal Finance with Jason Schappert
Many people feel overwhelmed by the world of investing, often unsure where to start and intimidated by the sheer complexity of financial markets. The fear of making the wrong move or missing out on opportunities can leave people feeling like they’re falling behind financially. Building wealth doesn’t have to be complicated, though—it often starts with simple, consistent steps, like learning basic investment principles or setting small financial goals.
Jason Schappert is a seasoned entrepreneur who has successfully bootstrapped his way to an eight-figure business exit. He has been involved in various industries, including aviation, and has a passion for teaching and sharing his financial knowledge with others. Today, Jason discusses his latest venture, Moo.la, an AI-driven stock scoring and decision engine aimed at helping the next generation of investors achieve financial freedom. Stay tuned!
Resources
- Moo.la: Unlock the Power of Your Paycheck with Moola's Magic
- Jason Schappert on Facebook
- Jason Schappert on LInkedIn
Podcast: Play in new window | Download (Duration: 27:29 — 37.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1179: Driving Business Growth Through Digital Accessibility with AudioEye CMO Chad Sollis
Sometimes businesses unintentionally miss out on reaching their full customer base by overlooking key factors like accessibility, personalization, or niche markets. Potential customers might be passing by simply because the messaging doesn’t resonate, the website isn’t mobile-friendly, or the brand hasn’t yet tapped into segments that would find real value in its offerings. Taking a step back to analyze who might be left out can open new doors for growth.
Chad Sollis is the CMO of AudioEye and a seasoned marketing and product leader with over two decades of experience in driving business growth and innovation across various industries. As a data-driven executive, he has helped multiple companies scale from $30 million to $3 billion in annual revenue and execute successful IPOs. Today, Chad Salas discusses the importance of aligning marketing and sales teams, the evolution of omni-channel marketing strategies, and the benefits of creating meaningful and accessible digital experiences for all users, including those with disabilities. Stay tuned!
Quotes
“What fires me up is my love for growing businesses—and doing it in a meaningful, profitable, and efficient way.” - Chad Sollis
"The single most important thing you can do is understand your audience—understand your buyer." - Chad Sollis
“There is no silver bullet for digital accessibility, but there is a gold standard. That is to make the internet more accessible and create equality across all digital experiences.” - Chad Sollis
Takeaways
02:41 Aligning marketing and sales teams early in the process is crucial for driving business growth and revenue.
05:07 Understanding your target audience's behavior and where they consume information is essential for an effective omni-channel marketing strategy.
10:39 Providing a meaningful and accessible digital experience can unlock a significant customer base, up to 25% of your audience, who have disabilities.
19:54 Continuous testing and optimization of marketing efforts, tailored to specific audience segments, can lead to substantial conversion rate improvements.
29:16 There is no single "silver bullet" solution for digital accessibility, but a comprehensive, three-pronged approach is the "gold standard" for making the web more accessible.
Resources
Podcast: Play in new window | Download (Duration: 30:35 — 42.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1178: Converting More Traffic: Landing Page Optimization Secrets with Spiralyze CEO Sahil Patel
It’s frustrating to drive traffic to your website and still see low conversion rates, especially after investing in ads and other traffic sources. Often, the issue isn’t just about getting visitors but about ensuring they feel engaged and supported once they’re on the site. Things like clear calls-to-action, a smooth user experience, and compelling, targeted content can make a big difference in helping visitors take that next step.
Sahil Patel is the CEO of Spiralyze, a leading predictive CRO agency that specializes in data-driven landing page optimization. With a proven track record of helping B2B SaaS companies increase their conversion rates by a minimum of 30%, Sahil has become a sought-after expert in the field of conversion rate optimization. Today, Sahil discusses the common challenges faced by Chief Marketing Officers (CMOs) in customer acquisition and the importance of optimizing landing pages to make the most of existing website traffic. Stay tuned!
Quotes
“The game of simply buying more traffic is a tough one to play, and it's expensive due to the high cost of customer acquisition.” - Sahil Patel
"Optimizing your landing pages to get more customers from the traffic you're already receiving is a much smarter, more efficient way to make your website—which, by the way, should be your most productive salesperson—far more effective." - Sahil Patel
“When you're doing something, you have to remove all doubt from your mind. In the moment you're taking action, you want to be fully present. You want to fully commit yourself, excise all that doubt, and just go for it.” - Sahil Patel
Takeaways
01:22 Optimizing your website's landing pages to convert more of your existing traffic is often more effective than just trying to drive more traffic.
03:35 Aligning the messaging and promises made in your ads with the content on your landing pages is crucial for improving conversion rates.
07:34 Showing your actual product or service on the landing page is more effective than using generic stock photography of happy people.
08:20 Simplifying your landing page design, making content easy to skim, and removing distractions like navigation bars can significantly boost conversions.
15:09 Conducting data-driven A/B testing and leveraging predictive analytics can help you identify and implement landing page optimizations that drive a 30% or more increase in conversions.
Resources
- Sahil Patel on LinkedIn
- Spiralyze: PREDICTIVE CRO AGENCY FOR B2B SAAS. Convert 30% more in 90 days. Guaranteed.
Podcast: Play in new window | Download (Duration: 27:21 — 37.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
