Recent Updates
1359: Backstory Branding: Create a Memorable Brand People Love with Brand Strategist Jed Morley
It’s frustrating to pour so much effort into a business only to feel invisible in the market. When the message doesn’t click, no amount of hustle seems to move the needle. People scroll past, tune out, and the heart of what you offer never really lands. The brands that stand out are the ones that find a way to make people feel something real—something that sticks.
Jed Morley is the founder of Backstory Branding and author of Building a Brand that Scales. He helps companies like Lucidchart and BambooHR craft messaging that actually lands with customers. Today, he breaks down how message-market fit drives growth and why vague branding kills momentum. Jed emphasizes blending hard data with sharp storytelling to close the gap between what brands say and what audiences hear. His approach is simple: test, tweak, repeat until the message sticks. Stay tuned!
Resources:
- Get your story straight! | Backstory Branding
- Follow Jed Morley on Facebook
- Connect with Jed Morley on LinkedIn
Podcast: Play in new window | Download (Duration: 24:20 — 34.3MB) | Embed
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1358: Better Call Daddy: Dad Stories and Media Magic with Mompreneur and Podcast Host Reena Friedman Watts
There’s a point where creating starts to feel like shouting into the void. You know you’ve got something meaningful to say, but the constant noise—online, in your head, from everyone else—makes it hard to hear your own voice. That frustration builds, especially when it feels like empty content gets more attention than thoughtful work. But deep down, the pull to create something real doesn’t go away—it just waits for the right crack to break through.
Reena Friedman Watts is a media pro and podcast host with deep roots in TV, including work on Jerry Springer and Court TV. She now runs "Better Call Daddy," blending real-life stories with lessons from her father. Rena helps new podcasters find their voice and craft shows that resonate. Today, she shares practical tips on content creation, building confidence behind the mic, and using personal stories to create deeper audience connections. Her focus is on staying real, consistent, and curious. Stay tuned!
Resources:
- Uncensored podcasts. For the love of stories. Better Call Daddy Podcast
- Follow Reena Friedman Watts on Instagram
- Follow Reena Friedman Watts on Facebook
- Connect with Reena Friedman Watts on LinkedIn
Podcast: Play in new window | Download (Duration: 35:44 — 49.9MB) | Embed
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1357: Satlantis: Startup Survival and Winning Strategies for Modern Entrepreneurs with Archeofuturist Aleksandar Svetski
Most travel apps feel like they were built for someone else—or maybe no one at all. They miss the mark on what actually makes a trip special: personal connection, spontaneity, and shared experiences. It’s not just about booking flights or finding tourist traps anymore—it’s about discovering places that mean something to you. The idea of tech that actually gets that, and builds your trip around it, feels long overdue.
Aleksandar Svetski is an Australian entrepreneur and writer known for bold ideas and early ventures in Bitcoin and fintech. He’s the founder of Satlantis, a new platform merging travel and social networking to help users connect more meaningfully in new cities. Aleksandar has contributed to outlets like Bitcoin Magazine and Zero Hedge, often writing about society, freedom, and tech. Today, he shares the tough realities of launching a complex startup and how clarity, conviction, and simplicity guide his decisions. His goal: reshape how people explore and interact with the world. Stay tuned!
Resources:
Podcast: Play in new window | Download (Duration: 32:57 — 46.1MB) | Embed
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1356: Averi AI: Grow Your Business Faster Using AI Marketing Magic with AI Expert Zack Holland
It’s frustrating when you’ve got a solid idea but can’t seem to cut through the chaos to make it work. So many tools, platforms, and tactics promise results, but they end up pulling you in a hundred directions. It starts to feel like you’re spending more time managing marketing than building your actual business. That kind of noise can kill momentum before anything real even gets off the ground.
Zack Holland is a Brooklyn-based entrepreneur and four-time startup founder who sold his first company as a teenager to pay for college. Known for blending tech and strategy, he’s built and exited multiple ventures in the marketing space. Now, he runs Avery.ai, a platform that pairs AI with expert marketers to help businesses simplify and scale their content efforts. Zack also shares how meditation and stoicism keep him grounded through the chaos of startup life. His focus is on building smarter tools that reduce overwhelm and improve results. Stay tuned!
Resources:
- AI designed to help you grow
- Brooklyn-based startup founder, author, and GTM consultant | Zack Holland
- Follow Zack Holland on Facebook
- Connect with Zack Holland on LinkedIn
Podcast: Play in new window | Download (Duration: 26:05 — 36.7MB) | Embed
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1355: Escape the Success Trap and Find Meaning with Transformational Mentor and Lifestyle Business Coach Kimberley Linert
It’s a strange feeling when you’ve checked all the boxes—career wins, financial comfort, recognition—and still feel like something’s off. That quiet emptiness creeps in when the things you thought would fulfill you just... don’t. You start to realize that success on paper doesn’t always match what you need on the inside. It’s not that your work doesn’t matter—it’s that it might be crowding out something deeper you haven’t made space to explore yet.
Dr. Kimberley Linert is a former behavioral optometrist who now helps high performers align their careers with personal fulfillment. She developed the Optic Brain Fit method, blending vision therapy and brain integration to support lasting personal change. Today, she shares how many successful professionals feel unfulfilled because their lives aren’t aligned with their core values. Her approach encourages small, intentional shifts toward goals that actually matter. Dr. Linert emphasizes clarity, self-awareness, and rethinking what success really means. Stay tuned!
Resources:
- Subscribe to Incredible Life Creator with Dr. Kimberley Linert
- Follow Dr. Kimberley Linert on Facebook
- Connect with Dr. Kimberley Linert on LinkedIn
Podcast: Play in new window | Download (Duration: 27:01 — 38.0MB) | Embed
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1354: Purposeful Advisors: Winning the Reputation Game in Business with Elie Jacobs
Reputation used to take years to build and minutes to lose—now it’s seconds. One bad review, one viral complaint, and suddenly the story being told about your business is out of your hands. It’s not just about what you do anymore, it’s how it’s perceived and shared. When trust breaks, even loyal customers start to second-guess you, and rebuilding that trust isn’t a quick fix.
Elie Jacobs is a founding partner at Purposeful Advisors, where he helps companies handle high-stakes communication challenges. With deep experience in public affairs and reputation strategy, he guides businesses through risk management, crisis response, and stakeholder engagement. Today, he breaks down the difference between risks, issues, and full-blown crises—and why most companies confuse them. He stresses the value of scenario planning and having a clear, realistic message before problems hit. According to Elie, smart businesses don’t wait—they prepare. Stay tuned!
Resources:
Podcast: Play in new window | Download (Duration: 34:49 — 48.7MB) | Embed
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1353: FPW Media: Winning Marketing Strategies for Modern Brands with Lead Creative Owen Garitty
Everywhere you look, someone’s trying to sell you something—ads, popups, flashy promises. It all starts to blur together, and most of it gets ignored. People aren’t looking for more noise; they’re craving something that feels real. When a brand tells a story that taps into emotion or makes someone feel seen, that’s when things shift. It’s not just about what you’re selling, it’s about how you make people feel while you’re doing it.
Owen Garitty is a filmmaker and creative director who runs FPW Media in Springfield, Oregon. He works with companies of all sizes to shape emotionally driven brand stories through film, content, and design. His approach centers on making marketing feel human—connecting with audiences by tapping into their real motivations and fears. Owen shares how powerful storytelling can stop people mid-scroll and build trust fast. He emphasizes keeping brand narratives honest, sharp, and emotionally tuned to what audiences care about. Stay tuned!
Resources:
- FPW Media | We make the impossible possible on a daily basis for our incredible clients!
- Entrepreneur, Creative Director, Filmmaker | Meet Owen Garitty.
- Follow Owen Garitty on Facebook
- Connect with Owen Garitty on LinkedIn
Podcast: Play in new window | Download (Duration: 26:03 — 36.6MB) | Embed
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1352: Online Business Shortcuts for Women Entrepreneurs with Award Winning Business Coach Sigrun Gudjonsdottir
There’s a weight that comes with constantly proving yourself, especially when you feel overlooked or underestimated. Even when you have the experience and ideas, that hesitation creeps in—like maybe you’re not ready or not enough. It’s frustrating because deep down, you know you’re capable of more, but something keeps holding you back. Sometimes it’s not a lack of ability—it’s the quiet doubt that convinces you to play small.
Sigrun Gudjonsdottir is a business coach, best-selling author, and entrepreneur helping women launch and scale digital businesses. With a background as a CEO and five Stevie Awards under her belt, she focuses on driving gender equality through entrepreneurship. She created the Kickstart Method to help women move past perfectionism and start making money online. Sigrun tackles common challenges like undercharging, self-doubt, and overthinking. Her work centers on action, clarity, and building confidence through progress. Stay tuned!
Resources:
- SIGRUN - Europe's #1 Online Business Mentor
- The not-so-secret-formula behind six and seven figure online businesses
- Follow Sigrun Gudjonsdottir on Facebook
- Connect with Sigrun Gudjonsdottir on LinkedIn
Podcast: Play in new window | Download (Duration: 25:41 — 36.1MB) | Embed
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1351: Escape the Legal Grind: Career Tips for Lawyers with Attorney Growth Coach and Best Selling Author Jason Weiss
A lot of lawyers hit a point where the weight of it all becomes hard to ignore—the long hours, the pressure, the constant grind that never really lets up. It’s easy to feel like the path you chose is now closing in, especially with debt piling up and the work feeling more draining than meaningful. Somewhere along the way, the purpose can get buried under procedure. But there’s always that question sitting quietly in the back of your mind: does it have to be like this forever?
Jason S. Weiss blends 25+ years of legal experience with a sharp focus on mentoring and fractional General Counsel work. He helps lawyers navigate real-world challenges law school never prepared them for—like billing, client drama, and burnout. Through his book and coaching, he guides young attorneys toward sustainable, fulfilling careers. Jason emphasizes staying calm under pressure and treating law like both a profession and a business. His approach cuts through the fluff and gives lawyers tools to thrive, not just survive. Stay tuned!
Resources:
- WELCOME TO ASK JASON WEISS | Helping attorneys get what they want out of life and their practice
- Follow Jason S. Weiss on Facebook
- Follow Jason S. Weiss on Instagram
- Connect with Jason S. Weiss on LinkedIn
Podcast: Play in new window | Download (Duration: 25:53 — 36.4MB) | Embed
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1350: Alloy: Winning Against Tough Odds in Business with Business Strategist Brandon Aversano
Sometimes, it takes a life-altering moment to expose how broken certain systems really are. Being diagnosed with cancer is terrifying on its own, but when that’s paired with financial exploitation and desperation, something inside you changes. You stop waiting for help and start figuring out how to build something better—something that doesn't just serve you but protects others from the same pain. It’s not about inspiration; it’s about necessity forcing bold action.
Brandon Aversano, Founder and CEO of Alloy, turned a cancer diagnosis into a mission-driven business. Frustrated by the shady gold-selling process, he launched The Alloy Market to bring transparency and fairness to an outdated industry. With experience at JP Morgan Chase and JetBlue, he blends financial smarts with a customer-first mindset. His platform makes it easier and safer for everyday people to sell gold without getting ripped off. Brandon’s story is proof that hardship can spark real innovation. Stay tuned!
Resources:
- Sell Gold Jewelry Online For Cash
- Follow Brandon Aversano on Facebook
- Connect with Brandon Aversano on LinkedIn
Podcast: Play in new window | Download (Duration: 23:07 — 32.6MB) | Embed
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