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1127: Metranomic: Account-Based Marketing, Maximizing ROI, and Organizational Growth with Founder James Sandberg

Saturday, June 15, 2024

Are you having trouble getting good leads using traditional digital marketing methods? Many people are frustrated because they feel like they are wasting their marketing budget with little to show for it. By focusing on broad, untargeted campaigns, companies are missing out on building strong relationships with their ideal customers. So instead, by concentrating on the right accounts that are ready to make a purchase, you can change your marketing strategy completely. Find out how to improve your sales and marketing performance. 

Meet James Sandberg, an award-winning B2B marketing expert and founder of Metranomic. He offers a fresh perspective on digital marketing, challenging traditional methods and providing new solutions. His ideas could transform your marketing strategy. Today, James talked about the difficulties of staying consistent and avoiding new marketing tools. He also suggests improving outbound marketing by segmenting, personalizing, and empathizing with B2B decision-makers. Listen in to discover more about his expertise and revolutionize your sales approach.

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1126: Master Controlling Your Emotions, Be Responsible For Your Happiness, And Love Yourself with Transformative Coach Matt Traverso

Friday, June 14, 2024

Ever feel like life's throwing punches, and your emotions are just along for the ride? You might be tired, stressed, anxious – the whole package. And on top of that, maybe you feel you're falling short of your potential. But here's the surprising truth: the source of that stress, frustration, and unhappiness often lies not in what's happening around us but in how we think about it. The good news? We have the power to change the narrative. By taking control of our thoughts and perspectives, we can shape our emotional experiences. Take responsibility for your happiness, and be true to yourself. This is where the real transformation begins.

Meet Matt Traverso, a transformative coach with over 25 years of experience, who challenges traditional ideas about emotional health. He dismantles the myths of "self-control" and victim mentality, asserting that we can shape our emotional experiences by mastering our thoughts and perspectives. Today, Matt discusses the importance of emotional mastery and self-awareness for navigating life's challenges, embracing our authentic identity, and practicing self-love. Stay tuned to hear more of Matt’s wisdom.

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1125: Speaking Truth to Power: One Woman’s Battle Against a Broken System with Olive From S.H.O.R.E.: The Ultimate Descent

Thursday, June 13, 2024

Taking a stance against injustice and corruption in a corporate environment involves courageously speaking out against unethical conduct, even when it means confronting potential risks. Advocating for fairness and equality in the workplace is a vital step toward fostering a culture of integrity and accountability. Despite the challenges, individuals who stand up for ethical principles contribute to creating a more just and equitable work environment for everyone.

Olive is the protagonist of Asma Jan Muhammad’s novel, S.H.O.R.E.: The Ultimate Descent. Today, she shares her story of facing discrimination, skepticism and hostility as a woman in a male-dominated industry. Yet through resilience and integrity, she chose to speak up against the corruption and greed eating away at her company. How far must one go to stand up for what's right, even when the odds are stacked against you? With the support of allies across gender lines, could one person truly make a difference in such a system? Stay tuned to find out!

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S.H.O.R.E.: The Ultimate Descent by Asma Jan Muhammad on Amazon

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1124: Foster a Culture of Innovation, Accountability, and Excellence in Organization with CEO of Innovation Junkie Dr. Jeff Standridge

Wednesday, June 12, 2024

Leadership, strategic growth, and innovation - these are the keys to success for any organization. Effective leadership isn't just about telling people what to do, it's about guiding your team towards their goals and creating an environment where innovation and growth are encouraged. As for growth, we're not just talking about getting bigger, but strategic growth that's planned and sustainable with the innovation of products that can boost efficiency, effectiveness, and overall value.

Dr. Jeff Standridge is a recognized business leader, educator, author, and Founder of Innovation Junkie, a consultancy focused on strategic growth and innovation. With experience in corporate, academic, and entrepreneurial settings, he has authored best-selling books like "The Innovator's Field Guide" and "Creating Startup Junkies." Dr. Standridge emphasizes strong leadership, accountability, and a balanced focus on people and processes to drive sustainable growth. Today, Jeff talks about the importance of creating a culture of excellence within organizations, the critical elements of effective leadership and accountability, and the role of innovation in driving strategic growth. Stay tuned!

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1123: Ultimate Sales Guide: Overcome Anxiety, Increase Closing Rates, and Leverage Referrals with Sales Expert Eric Lofholm

Friday, June 7, 2024

What is the ultimate sales guide? Sales is all about connecting with people and solving their problems. It’s a journey of understanding customer needs and offering solutions that create value. It’s not just about transactions, but building relationships and trust. In essence, sales is the bridge that connects a product’s potential with the customer’s needs.

Eric Lofholm, a master sales trainer and expert, has been teaching sales since 1999 and has shared his sales systems with thousands of professionals in the U.S. and worldwide for over 20 years. He is the author of 15 books on sales and success, reflecting his passion for simplifying the sales process to help people increase their sales. Today, Eric shares insights on demystifying the sales process, using content to attract prospects, the importance of self-control, and prospecting strategies using social media. He also shares how he got into sales training, how someone can become more confident, and how to overcome call reluctance. Stay tuned to learn more from this leading authority in sales and sales strategies!

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1122: Manifest Success and Reach Full Potential through Quality Work, Consistent Marketing, and Mindset Shifts with Certified Manifestation Coach Jason Taylor

Thursday, June 6, 2024

It's frustrating to feel stuck and see little progress despite trying new strategies for business growth. This could be a sign that it's time to reassess your approach and perhaps seek outside expertise. Sometimes, focusing on refining a few proven strategies and staying consistent can be more effective than constantly shifting gears.

Jason Taylor is a certified manifestation coach and expert in rearranging your mindset to attract abundance. Through his coaching, Jason helps entrepreneurs break through plateaus by shifting their internal frequency to receive higher-level ideas. With over 10 years of personal development experience and thousands of clients coached, he has a proven track record of helping people exponentially grow their businesses. Today, Jason talks about manifestation, overcoming mental barriers to attracting abundance, and how manifestation coaching can help people achieve bold financial goals through mindset shifts and consistent action steps. Stay tuned!

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1121: Boost Your Dental Practice: Strategies to Convert Leads into Loyal Patients with New Patients Flow Founder Benjamin Suggs

Wednesday, June 5, 2024

Are you struggling to attract new patients to your dental practice? Despite your marketing efforts, do you find your patient base stagnant? These are common challenges that many dental practices face. The key to overcoming these obstacles lies in a comprehensive plan that prioritizes patient satisfaction. By implementing robust call tracking, training an excellent front desk staff, and establishing a consistent follow-up system, you can turn missed opportunities into loyal, satisfied patients who advocate for your services.

Meet Benjamin Suggs, founder of Flow New Patient Marketing, a marketing company based in Atlanta that provides strategic marketing plans for dental and medical practices. Through effective and affordable marketing, he has helped hundreds of doctors acquire new patients and grow their practices. In this episode, Benjamin discussed the importance of staying informed and up-to-date in the dental industry, emphasizing the need for continuous learning and adaptation. You can also learn how to use Google Ads to generate high-intent leads. Tune in to know more!

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1120: Online Business Strategies for Professional Services and Course Creators with Business Coach and Marketing Strategist Suzanne Reilley

Tuesday, June 4, 2024

Ever thought about how knowing your audience's feelings could change your marketing? It's like seeing the world from your customers' viewpoint and making messages that really connect with them. This not only builds trust and loyalty but also leads to stronger engagement over time. By showing that you value and understand their feelings, your customers are more likely to become advocates for your brand, further boosting your reputation and reach.

Suzanne Reilley is a business coach, marketing strategist, and copy advisor who helps professional service businesses and online course creators. Through voice-of-customer research, she helps businesses understand their ideal customers and use that language to address specific needs and goals in marketing materials. Today, she discusses marketing strategies, the importance of customer empathy, and overcoming challenges in business growth. Stay tuned!

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1119: Achieve Success Through Leadership, Mental Toughness, Overcoming Personal Adversity, and Helping Others Reach Their Full Potential with Former Army Ranger and High-Performance Coach Jeramiah Solven

Monday, June 3, 2024

Have you ever thought about what it takes to really do well in life? Not just in your job, but also in becoming the best person you can be? Leadership is the ability to influence and guide others, whether in a business, military, or any other setting. True leaders are not just born; they are made through experiences, challenges, and a constant desire to improve. Success, mental toughness, and leadership are all interconnected ideas that are very important for reaching personal and professional goals.

Meet Jeramiah Solven, a former Army Ranger and high-performance coach at Conquer Academy. He was an officer who led dangerous combat missions in Afghanistan. He has coached hundreds of people to success through his mentorship and leadership training. In this episode, Jeramiah Solven shared his personal story of overcoming obstacles, dealing with PTSD, and achieving success through personal excellence. Tune in to learn more!

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1118: Stop Avoiding and Start Completing: Proven Strategies for Beating Procrastination with Pat Sanaghan

Thursday, May 30, 2024

Are you struggling to stay motivated? Procrastination often sneaks up on us, turning simple tasks into daunting challenges the longer we delay them. It's frustrating to watch time slip away, knowing we could have been productive. The cycle of putting things off can create a lot of stress and anxiety. Reflecting on why we procrastinate can be a crucial step in breaking this habit and reclaiming our time

Dr. Patrick Sanaghan is an author and the president of The Sanaghan Group, an organizational consulting firm that focuses on leadership development, executive coaching, strategic planning, and leadership transitions. With 30 years of experience, he has worked with over 250 campuses and numerous organizations in both the corporate and nonprofit sectors. Today, he discusses procrastination and offers a toolbox of strategies to help manage emotions and stay on track. Stay tuned!

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