Recent Updates
969: Twibi Agency: Digital Marketing, Lead Generation, SEO and AI Strategies with Brenton Thomas
Achieving marketing goals demands a multifaceted approach, and a good strategy often encompasses multiple tactics such as paid search, which enables instant visibility and precise targeting, ensuring your message reaches the right audience at the right time. Paid social leverages the vast user base of social media platforms, allowing for engaging and highly targeted campaigns. Meanwhile, SEO forms the bedrock of your long-term online presence, organically elevating your brand's visibility in search results and cementing its authority in your industry. Using these strategies, businesses can unlock a powerful synergy that propels them toward their marketing goals.
Brenton Thomas is the founder of Twibi Agency, a digital marketing agency based in Portland, Oregon. With an unwavering passion for propelling businesses to new heights, Brenton has masterminded multiple highly successful digital marketing campaigns. Throughout his career, he's been instrumental in orchestrating revenue surges, amassing a total of over $20 million in generated income for numerous clients. Today, Brenton will talk about Google, Facebook, YouTube, LinkedIn, AI, PPC, content marketing, and many other topics in the realm of digital marketing. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 18:18 — 25.3MB) | Embed
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968: Maly Marketing: Strategic Data-Driven Marketing Campaigns and Multi-Channel Media Buys with Steve Maly
Creativity and ingenuity are the lifeblood of brand development. They enable a brand to stand out in a crowded marketplace by crafting a unique identity that resonates with its target audience. It's about finding that distinctive angle, that fresh perspective, and that innovative approach that captures attention and creates lasting impressions. Harnessing creativity and ingenuity can not only help brands differentiate themselves but also forge deep emotional connections with customers, fostering loyalty and long-term success.
Steve Maly, the CEO and Founder of Maly Marketing leads a dynamic full-service marketing and advertising agency headquartered in Lincoln, Nebraska. At Maly Marketing, their core strength lies in creative problem-solving, a skill honed and proven across a wide spectrum of industries. Their portfolio spans from comprehensive branding initiatives to cutting-edge digital campaigns, all of which are crafted with ingenuity and innovation to consistently yield substantial and lasting impact. Today, Steve will talk about the mechanics of traditional marketing, the key to all marketing, marketing budget, and shed light on the vital role of KPIs. Stay tuned!
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Podcast: Play in new window | Download (Duration: 21:36 — 29.9MB) | Embed
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967: Noble Studios: Entrepreneurial Operating System and Growth Mindset with Jarrod Lopiccolo
Having an entrepreneurial mindset centered on growth is essential for success in today's dynamic business landscape. It involves adopting a proactive approach, continuously seeking opportunities, and being open to innovation. Entrepreneurs who prioritize growth are constantly looking for ways to expand their reach, develop new products or services, and enter new markets. They understand the importance of resilience, adaptability, and learning from failures.
Jarrod Lopiccolo is the CEO of Noble Studios, a company renowned for its creative digital performance. Joining him as a guest with William Crozer, their Senior Digital Marketing Manager. Noble Studios stands as a prominent figure in the industry, boasting collaborations with giants like Adobe, Google, and Disney. Their approach to achieving inspiring results emphasizes the importance of patience, data-driven processes, and, above all, an unwavering passion for what they do. Today, Jarrod and William will focus on the intricacies of marketing to decision makers and CEOs, nurturing an entrepreneurial mindset, and fostering a growth-oriented perspective. Stay tuned!
Resources
- Noble Studios Site
- Noble Studios on Facebook
- Jarood Lopiccolo on Linkedin
- William Crozer on Linkedin
Podcast: Play in new window | Download (Duration: 23:24 — 32.3MB) | Embed
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966: Respona: SEO Organic, Backlinks and Keywords with Farzad Rashidi
In the ever-evolving landscape of business, the key to success lies not in stagnation but in continuous growth. To effectively market yourself and your business, it's crucial to stay adaptable and embrace change. Engaging with your audience through various channels, from social media to content marketing, can help expand your reach and influence. Additionally, fostering innovation, seeking new opportunities, and consistently delivering value to your customers are essential strategies for sustainable growth.
Farzad Rashidi is the Lead Innovator at Respona, an all-in-one digital PR and link-building software that seamlessly blends personalization and productivity to empower businesses in their outreach efforts. Farzad brings a wealth of expertise in this field, and today he's here to shed light on link building, organic traffic generation, company bootstrapping, marketing strategies, search engine optimization, methods to enhance business growth, avoiding stagnation, and so much more!
Resources
Podcast: Play in new window | Download (Duration: 31:31 — 43.5MB) | Embed
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965: Appvance: The Innovator of Generative AI with Keynote Speaker Kevin Surace
Harnessing the potential of AI is similar to unlocking a treasure trove of opportunities for businesses. AI can optimize operations, improve decision-making, and enhance customer experiences like never before. With some expertise, companies can tap into this transformative power, driving innovation and staying ahead in the dynamic landscape of AI-driven business evolution.
Kevin Surace is a renowned artificial intelligence and AI innovator from appvance.ai. Kevin is deeply passionate about harnessing the extraordinary potential of AI to bring about revolutionary changes in the business world and drive innovation. With an impressive history of building billion-dollar ventures, he has channeled his expertise into becoming a sought-after speaker, consultant, and thought leader. His insights are invaluable for companies seeking to navigate the ever-evolving terrain of AI-driven transformation. Today, Kevin will delve into the profound impact of AI, highlighting its capacity to revolutionize various aspects and dispel common misconceptions about its innovation. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 29:30 — 40.7MB) | Embed
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964: Ginni Media: Podcasting Growth and ROI with Ginni Saraswati
Podcasting has emerged as a valuable tool for business growth in the digital age. It offers a unique platform to connect with your target audience, providing a more intimate and personalized experience compared to traditional marketing channels. Consistently delivering valuable content and insights through podcasts can help position yourself as an industry authority, fostering trust and credibility among your listeners. Moreover, podcasts enable you to reach a global audience, expanding your business's reach and potential customer base significantly. Embracing podcasting as a part of your marketing strategy can effectively enhance brand visibility, generate leads, and ultimately drive business growth.
Ginni Saraswati is the visionary behind Ginni Media. As the owner and founder of this internationally renowned podcasting production house based in the vibrant city of New York, Ginni Media offers a diverse range of podcasting services all under one roof. Established in 2017, its inception was rooted in a beautiful and straightforward aspiration: to inspire and amplify new voices in the world of podcasting. Today, Ginni will delve into the compelling reasons why embracing podcasting can be a game-changer for your business growth. Additionally, she will share invaluable insights on crafting a captivating podcast, and much more! Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 25:46 — 35.6MB) | Embed
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963: Find Your Audience: Solve Marketing Problems and Create Pipeline Growth with Fractional CMO Nathan Yeung
Most marketing businesses concentrate on the artistic aspect of marketing. They are unaware that creativity is merely a component of marketing and that it is not always crucial. Business owners ought to also focus on the operational aspects of marketing, such as case studies and sales enablement tools. Doing so will enable your marketing system to roll and attract people to our business, resulting in growth.
Nathan Yeung from Find Your Audience, a fractional marketing team that assists companies in finding solutions to all marketing-related issues and generates growth. Listen as Nathan discusses the benefits of focusing on operations in marketing, the value of having a CMO team, and the one-shot mentality. Don't miss this knowledgeable episode!
Resources
Podcast: Play in new window | Download (Duration: 26:41 — 36.8MB) | Embed
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962: Yobi: AI, Entrepreneurship, and Customer Support with Ahmed Reza
As Artificial Intelligence has started to spread like wildfire, you can easily lose track of the ever-fast innovation and demand around AI and its growing capabilities. Fortunately, this rise in demand opens an opportunity to use the growing capabilities of AI in their own businesses.
Ahmed Reza is the founder and CEO of Yobi, an AI-powered company dedicated to helping businesses excel in customer relationship management. He started as a child actor who eventually became a NASA engineer and is now a tech entrepreneur. Tune in as Ahmed shares his experience, insights, and knowledge about AI and utilizing it to make a successful business.
Resources
Podcast: Play in new window | Download (Duration: 35:56 — 49.5MB) | Embed
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961: SEO Optimizers: Unlock the Secrets of Search Engine Optimization, Digital Marketing, and Content Marketing with Brandon Leibowitz
In the vast digital landscape, where billions of websites compete for attention, SEO becomes the ultimate secret weapon to make your online presence shine like a star. By skillfully optimizing SEO, you ignite a powerful rocket that propels your website to the top of search engine rankings, grabbing eyeballs and inviting visitors to dance with your content. From crafting captivating meta tags that act as enchanting invitations to optimizing content with a sprinkle of keywords that lead search engines to your virtual doorstep, it's all about orchestrating a symphony of strategies that get your website grooving to the rhythm of success.
Brandon Leibowitz is the driving force behind SEO Optimizers, a digital marketing company committed to empowering small and medium-sized businesses to thrive in the online world. Brandon's journey in the digital marketing realm took off in 2007, fresh out of college with a degree in Business Marketing, as he delved into managing the marketing efforts of an e-commerce website. In the early days, both he and the company faced the challenges of limited knowledge in the field, but Brandon's thirst for knowledge led him on a quest to self-educate through books, videos, forums, and workshops, transforming him into a true digital marketing maestro. Today, Brandon will generously impart his extensive expertise on SEO strategies, content optimization, automation, and various other advice for your business!
Resources
- SEO Optimizers Gift
- SEO Optimizers Site
- Brandon Leibowitz on Facebook
- Brandon Leibowitz on Linkedin
- Get More Sales & Leads Using SEO by Brandon Leibowitz
Podcast: Play in new window | Download (Duration: 24:26 — 33.7MB) | Embed
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960: SupportZebra: Provide a Unique Customer Service Experience to Your Customers with Daniel Viduya
Business is all about customers. As such, treating your customers right is critical. Unfortunately, some companies neglect to give importance to their customer support system, which damages their reputation and could ultimately lead to their downfall. On the other hand, companies that truly care for their customers and provide quality customer service can ensure a successful future.
Daniel-Viduya from SupportZebra, a company that supports Saas and e-commerce companies by providing unique customer service experiences that show true care for customers. Tune in as Daniel shares insights on why companies should invest in their customer support system and why they should choose SupportZebra to help on building that quality customer experience.
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Podcast: Play in new window | Download (Duration: 22:06 — 30.5MB) | Embed
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