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1137: AI-Powered Direct Mail, Team Building, and QR Code Innovations with Direct Marketing Strategist Jeff Tarran

Monday, July 15, 2024

In a time when digital marketing is everywhere, like email campaigns, social media ads, and SEO strategies, it might be surprising that direct mail is becoming popular again. Yes! The same direct mail that used to fill your mailbox with catalogs and postcards is now getting a boost from artificial intelligence (AI). This mix of old and new is turning out to be a strong tool for businesses to connect with their customers better.

In this episode, our guest, Jeff Tarran, the COO of Gundir, is at the forefront of integrating AI with direct mail. His company specializes in using address-based data to help B2B and B2C businesses drive new leads and close more sales. Jeff and his team are not just using AI to improve direct mail—they are redefining it. Listen in as they discuss the integration of AI with direct mail, the importance of building effective teams, innovative uses of QR codes, and more. Stay tuned to learn about the latest trends in direct mail marketing and discover how to enhance your marketing strategies using address-based data and AI!

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1136: Epique Realty: Understand Buyer Needs, Real Estate Technology, And the Value of Authenticity with North Idaho Real Estate Agent Jeff Halligan

Wednesday, July 10, 2024

How can real estate agents succeed in this dynamic landscape while maintaining authenticity? In today's real estate market, traditional tactics like cold calling are challenged by evolving consumer preferences and technological advancements. Agents now face the dual challenge of standing out in a crowded field while avoiding pushy sales techniques that often repel potential clients. The key to success will be using unconventional approaches to building genuine client relationships, leveraging technology, and personalizing outreach.  

In this episode, our unique and energetic guest, Jeff Halligan, a dedicated real estate professional at Epique Realty, serves the greater Sandpoint and Bonner County areas of North Idaho. He has 30 years of experience in the industry and brings a multifaceted approach, combining his expertise in real estate with skills in online presence development, e-commerce, and digital marketing. Listen in as they discuss the importance of understanding buyer needs, embracing new technologies and strategies, personalized communication, and more. Stay tuned to learn an innovative approach and discover how to disrupt your market with new strategies and a fresh perspective!

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1135: Principles-Based Leadership and the Future of Work with CEO at D’Artagnan Advisors Doug Kirkpatrick

Tuesday, July 9, 2024

The workplace is changing. Picture a business where creativity thrives, old hierarchies disappear, and employees lead without a boss. This is the future of work—self-managed organizations that aim to increase productivity and human satisfaction. This shift not only transforms the way work is done but also redefines the employee-employer relationship, making it more collaborative and less hierarchical.

Meet Doug Kirkpatrick, an organizational change consultant, TEDx speaker, executive coach, author, and educator who shares innovative strategies for self-management in the workplace on organizational change and the future of work. He discusses the importance of organizing around core principles, natural leadership's power, and commitment-keeping's significance. His expertise lies in creating organizations that are as creative and adaptable as those within them. Tune in to discover how to embrace the future of work and thrive in a rapidly changing world.

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1134: Grow Your Investment Business through Podcast Guesting, SEO, and Brand Recognition with Podcasting You Founder Trevor Oldham

Monday, July 8, 2024

Imagine being able to share your knowledge with thousands of listeners, build trust, and get new clients for your business—all from your home office. Podcast guesting is the secret weapon that smart business people use to boost their brands. Today, where content is very important, podcasts let you reach interested audiences, and being a guest on the right shows can transform your business trajectory.

Meet Trevor D. Oldham, Founder of Podcasting You, who shares expert insights on leveraging podcast guesting for business growth on alternative investments. He discusses the importance of choosing the right podcasts, the benefits of consistent podcast guesting, and the critical role of having a well-designed website to capture leads. Tune in to discover how podcast guesting can enhance your brand recognition, generate quality leads, and establish credibility in your industry.

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1133: Hire Remote Talent: Transform Your Business Operations with Zabota Founder Benjamin Moróne

Friday, July 5, 2024

Struggling to scale your business while being overwhelmed with day-to-day operations is a common issue for many entrepreneurs. Feeling trapped in a cycle of reactive management can make it difficult to focus on strategic growth. This constant firefighting can leave you exhausted and unable to see the bigger picture. The challenge is balancing immediate demands with long-term planning, which can feel nearly impossible at times.

Benjamin Moróne is the founder of Zabota, a game-changing remote staffing company. With a keen eye for talent and a passion for connecting businesses with skilled professionals, Benjamin helps overwhelmed entrepreneurs transform their operations. His expertise lies in sourcing top-tier remote talent from Central and Eastern Europe and Latin America, focusing on executive assistants and project managers who can systematize and scale businesses. Today, Benjamin discusses the power of hiring skilled remote talent, common pain points for small business owners, and success stories of businesses. Stay tuned!

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1132: Texas State Optical: Optometry Practice, Consumer Focus, and Intentional Planning with President and CEO John Marvin

Thursday, July 4, 2024

Are you struggling to connect with your customers and keep up with industry changes? As an optometrist, have you been overwhelmed by the business side of running your practice? Many businesses tend to focus on pleasing suppliers and third-party payers while neglecting the end consumer. However, it's crucial to remember that everything starts and ends with the consumer. This shortsightedness leaves industries vulnerable to outsiders willing to listen and respond to customer frustrations. In an age where consumer preferences and technologies are constantly shifting, can your business afford to remain static? 

Meet John D. Marvin, president and CEO of Texas State Optical, who shares invaluable insights on staying relevant in an industry ripe for disruption. He discusses strategies for truly understanding customers, disrupting outdated norms, and positioning your brand for long-term success by catering to consumer preferences. Tune in to discover how planning and a laser focus on customer needs can lead to a bright future for your company in an increasingly competitive marketplace.

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1131: Rainmakers: Relationship Management, CRM, and AI to Transform Legal Business Development with Sales Expert Shavon Jones

Wednesday, July 3, 2024

For lawyers, entrepreneurs, and business professionals, building meaningful connections is critical for success. Especially in law, where trust and reputation are crucial, good relationship management can differentiate a successful practice from a failing one. So, the question is, how can lawyers, who are known for their analytical thinking and busy schedules, improve in this important skill?

Introducing Shavon Jones, an award-winning attorney with extensive experience in business development. Shavon specializes in relationship management, CRM, and AI integration. Shavon will talk about forming, nurturing, and deploying business relationships effectively. She will also discuss the importance of leveraging technology and AI to stay ahead in the legal profession. Stay tuned!

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1130: School of Podcasting: The Secret to Podcast Success with Podcast Consultant Dave Jackson

Friday, June 28, 2024

Growing a podcast and fostering a meaningful connection with listeners can be a challenging journey. It's natural to feel unsure about how to consistently deliver value and keep your audience engaged. Finding your unique voice, understanding what resonates with your listeners, and consistently delivering quality content are key to building a loyal audience. It takes time and experimentation to refine your approach and create content that genuinely connects with your audience.

Dave Jackson is the world's top podcasting educator, helping hundreds of podcasters solve the problem of growing and monetizing their shows. As the founder of School of Podcasting, he has taught thousands how to consistently create engaging content, identify their target audience, and promote their podcast to build a loyal following. Today, Dave discusses how podcasters can build an audience through consistency, providing value to listeners, overcoming obstacles like self-doubt, and promoting their show through guest appearances and newsletters. Stay tuned!

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1129: Pitch Perfect: Turn Technical Topics into Memorable Stories with Renowned Pitch Alchemist Donna Griffit

Thursday, June 27, 2024

Do you struggle to come up with appealing tales and messaging for your startup? Discover the power of storytelling! Frequently, entrepreneurs prioritize technicalities over the emotional connection required to create significant outcomes. But with a simple structure, you could transform your dull risk assessments or sales figures into captivating storytelling that kept investors on the edge of their seats. 

Introducing Donna Griffit, a renowned corporate storyteller and pitch alchemist with over 20 years of experience working with Fortune 500 organizations, startups, and investors in 30 countries. Donna specializes in helping entrepreneurs and businesses create effective presentations, pitches, and marketing materials that foster meaningful conversations and accomplish desired objectives. Donna will talk on the value of storytelling in business, including its ability to connect people and explain complicated ideas. She will also discuss taking cautious risks and controlling controllable elements. Stay tuned!

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1128: Tree of Life Legacies: Explore Core Values and Personal Life Stories with Storytelling Expert April Bell

Wednesday, June 26, 2024

Podcasting is magic because it takes personal interest and makes it interesting to other people. Enthusiastic hosts make content that connects with their listeners, which helps them become loyal fans. But to keep the excitement going, they have to really care about their topic and stay true to the purpose and goals of their podcast.

April Bell is a storytelling expert and founder of Tree of Life Legacies, a project based in the San Francisco Bay Area that focuses on storytelling and wisdom keeping. She has also developed an iOS app called StoryCatcher, which helps individuals tell and preserve their personal stories. April is passionate about values-based storytelling and helps people explore their core values through their origin stories. Today, April shares insights on the importance of personal storytelling, the elements of a good story, and how to effectively share stories in both personal and professional settings. Listen to learn more!

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