Joshua Adams from Rock Paper Simple wants his agency to help you create a marketing-focused website that's them-centric, with clear navigation, that speaks directly to visitors and makes conversions. He explains these seven steps to creating a marketing-focused website:
1. Shut up and listen (know thyself, benefits, goals)
2. Plan for results (design, words, pages)
3. Direct traffic (differentiate value of pages, decide on three most important services, call-to-action on homepage/sidebar)
4. Them-centric copy (wording that's beneficial to them)
5. Convert (phone number, working form, less fields)
6. Simplify navigation
7. Rock the visuals
Case study: Sorensen Moving & Storage
Tracy Goodwin from Captivate the Room can help you become a better speaker by improving your voice. Tracy says that your voice's muscle memory can be trained. You can retrain those good speaking habits that you might have previously lost over time and rediscover your real voice.
Many people have incorrectly tempered their voice, leading to that "stuck in the back of your throat" speaking style with dropped endings on sentences. Others forget to have tempering variety and still others forget to breathe when speaking.
Tracy wants you to speak with a pattern of unpredictability, to show vulnerability and be authentic. Break down your speaking strengths and weaknesses into the five elements of variety:
193: Madly Chasing Peace: Use 3×3 Focused Meditation to Find Inner Peace and Wisdom with Dina Proctor
Dina Proctor, author of Madly Chasing Peace, wants you to meditate in short bursts: just three minutes, three times a day. Dina was battling clinical depression, planning her suicide and dealing with alcohol addiction when she began to sit still and focus on her breathing for just a few minutes a day.
After eight weeks, that nagging inner voice in her head was gone and she was able to focus on every activity at hand. She found that inner peace and wisdom, and wants to show you how to do the same.
Stephen Christopher from Seequs.com wants to help you with your organic search results, pay per click advertising, and web design.
Choose the top one to three objectives for your website: that's usually for your hot, warm, and cold leads. For example, your hottest prospects who want to buy right now could be looking for a phone number, the warm leads might fill out a contact form to request service, and the cold leads might only want to signup for a video or short report.
Don't take anything for granted, be super persistent (failure leads to perspective). Change the "bad" things about your business.
191: Power and Bliss: Find Clarity and Focus Through Self-Care, Meditation and Consistency with Avalaura Beharry
Avalaura Beharry has a background in psychology and social work. She found herself trapped in her career and became an entrepreneur by becoming a guide for others in the areas of daily self-care, meditation, and stress relief.
- Avalaura's Healing Center
- Bliss: A Practical Guide to Living a Life of Purpose & Pleasure
- Power: Escaping the Fear from Within
190: Love Yourself Successful: Network Using Offline Events, Profit from Social Media and Jumpstart Your Business with Katrina Sawa
Katrina Sawa has a lot to say about networking, social media, landing speaking gigs, and making money doing what you love. She gets 60-65 speaking gigs per year. She says you should become a member of multiple speaker associations and private message prospects on Facebook and LinkedIn using her templates, and later move them off social media to help them and their businesses.
- Three Business Building Gifts
- Love Yourself Successful: Free Gifts
- Jumpstart Your Marketing: Katrina Sawa's Products
189: Live With Purpose, Overcome Limiting Beliefs and Focus on One Thing with Author, Entrepreneur, and Speaker Joe Apfelbaum
- how to get past the rough years, discover your reason, develop an abundance mindset
- the difference between being "satisfied" (a temporary solution to hunger which is a slow painful death) and being fulfilled (self aware and successful with perspective)
- how to focus on one thing: how Joe went from being spread too thin with seven side businesses, to making a lot of income in a short amount of time (less is more)
Petra Monaco from PetraMonaco.com wants to give you more confidence and a bigger vision, so you can push yourself further. She also provides coaching for authors to deal with mindset, accountability, and excuses. She sells a course about how to start an Etsy e-commerce store selling handmade goods.
187: Blog Monetization and Inbound Marketing: Build a Library of Content to Gain Trust and Authority with Douglas Karr
Douglas Karr from The Marketing Tech Blog stops by to talk about monetizing a blog. The game has changed, and search engines now reward quality over quantity.
This means that to build trust and authority, you should spend more time on your content, republishing and update content as needed. Educate your customers early, and inform them about helpful tools or how something in your business was created. Create an editorial calendar with 12 subjects and 4 subtopics to keep your content marketing consistent.
186: Six Figure Writing and Virtual Assistant Secrets: How to Start and Scale Your Freelancing Income to Create the Lifestyle You Want with Laura Pennington
Laura Pennington left her job as a 7th grade teacher to become a freelance writer and virtual assistant. She has advice about getting initial clients, scaling your business, and filling your schedule with nothing but your ideal clients.
1. evaluate your own experiences: you don't need to have been good in the past (office skills, data entry, phone calls)
2. work samples (logos, write a white paper, write blog posts)
3. marketing plan (job boards, contracts)
4. long-term marketing (cold calls, chamber of commerce meetings, trade shows conferences)