Archive for January, 2019

625: Recurring Passive Income from Membership Sites: Get Out Of Idea Mode, Let Your Customers Vote Using Their Wallets, and Milestone Your Way to Internet Marketing Success

January 17, 2019

If you've ever thought about making money from a membership site, you'll want to listen in as Robert discusses what you need to do to keep things simple, hit real goals, and get out of idea mode so you can start making money. (Thanks for write-in questions from Howard Hopgood, Julie Robitaille, Vernon Jeter and Joe Donnalley).

  • Burnout -> better goals
  • Follow through -> accountability
  • Progress -> take a focused 20 minutes to knock out the first step
  • Motivation -> people, milestones, results
  • Clarity -> journaling

Quotes:                                                                                                                                   

“Motivation comes and goes, and you don't need it to take action. It's nice, though, if you have it. The way to get your motivation back is to be around people who interest you.” – Robert Plank

“Shut out the distractions, shut out all the millions of choices, because unless you do, you're going to be trapped in that bubble of mediocrity.” - Robert Plank

“If you're burned out, it means you need to have better goals. If you lack follow-through, it means you need accountability.” - Robert Plank

Takeaways:

04:40 Start your membership site by solving one specific problem for your target audience, not trying to solve everything at once.

12:15 Focus on creating a simple, low-ticket product first and prove its concept before adding complex features or increasing price.

22:30 Your motivation doesn't need to be constant; commit to taking small actions even when you don't feel excited about the task.

31:20 Let your customers guide your product development by listening to their questions and feedback.

38:50 Success isn't about a massive launch, but about consistent small steps and gradually improving your offering.

Join Membership Cube to Create Your Passive Income Site Today

Podcast: Play in new window | Download (Duration: 48:12 — 44.1MB) | Embed

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624: How to Create, Promote, and Monetize Your Podcast Business (Your Questions Answered)

January 9, 2019

Robert is back answering YOUR questions about podcasting: what equipment to buy, what to talk about, how to market it, and additional possibilities you may not have thought of...

Quotes:                                                                                                                                   

“If you haven't talked to someone on the phone, Skype, Zoom, GoTo Webinar, or something similar—if you haven't had that immediate human interaction in your industry this month—then maybe that's something to look into.” – Robert Plank

“When you put out a lot of content, you won't know at first what's working and what's not working.” - Robert Plank

“There are no bad ideas with your podcast. The only bad idea is not putting them out there. So, be bold and put out podcast episodes on all kinds of random stuff.” - Robert Plank

Takeaways:

00:14 Podcasting gives you total control over your business, letting you set your own rules and format.

06:24 Your podcast doesn't need to follow strict guidelines - you can be genuine, get to the point, and create something unique in your niche.

07:15 The key to overcoming business burnout is helping people solve real problems they're struggling with.

53:35 Start simple with podcasting: record a quick 5-minute episode about yourself and your expertise.

01:01:30 Podcasting allows you to share knowledge in bite-sized, easily digestible audio content that people can consume anywhere.

Resources

This Week's Friends of the Show

Podcast: Play in new window | Download (Duration: 1:07:38 — 61.9MB) | Embed

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623: Toastmasters: Improve Your Presentation Skills and Become a Better Stage, Webinar and Podcast Speaker

January 4, 2019

In today's episode, Robert explains one of his "getting out of the house" hobbies that also benefits his marketing business, podcasting, speaking skills and more, and it's called Toastmasters. This is a club you can join with regular meetings you can attend to develop your presentation ideas and enhance your speaking skills. Tune in to hear all about it.

Quotes:                                                                                                                                   

“There's nothing wrong with an awkward silence. When you present, talk, and pause for effect, it’s perfectly fine. In fact, it can make what you say more powerful.” – Robert Plank

“Who cares if you have the best information if you can’t get and keep people’s attention? Who cares if you have the best information if you don’t leave people wanting more?” - Robert Plank

“If you ignore your speaking skills and think you can wing it without practice, those who do practice are really gonna smoke you.” - Robert Plank

Takeaways:

00:16 Joining Toastmasters can significantly improve your communication skills across personal and professional settings.

09:57 Reducing filler words like "um" and "ah" makes presentations more powerful and engaging.

14:19 Practicing public speaking helps overcome fear and builds confidence in presenting ideas.

19:52 Toastmasters offers a structured environment to experiment with presentation techniques and storytelling.

22:38 Speaking skills are crucial for success, whether in a corporate job or as an entrepreneur.

Resources

Podcast: Play in new window | Download (Duration: 24:21 — 55.9MB) | Embed

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