Branding

643: Fueled By Culture: Create Internal Change, Discover Relentless Persistence, and Empower Brands with Influencer Marketing with Keynote Speaker Marcus Damas

June 3, 2019

Marcus Damas is an American Entrepreneur, retired professional basketball player, and devoted husband and father based in New York City. Before playing in Sweden’s professional basketball league for the Solna Vikings, Marcus played Small Forward for the Towson Tigers, Towson University’s NCAA Division 1 team in the state of Maryland, where he is on the top 20 all time scoring list. Following his basketball career, Marcus returned to New York City to pursue a career in creative leadership as the Founder and CEO of Fueled by Culture.

Fueled by Culture is a burgeoning creative marketing agency that specializes in connecting and empowering brands with influencers through innovative content and experiential event programming. FBC clients and partners include Avion, Lyft, Hooch, and Postmates to name a few. Marcus Damas is also a keynote speaker at marketing conferences around the world.

Resources

599: Listen, Choose, and Breathe: Parse Your Story to Meet Your Audience, Create a Strong Call-to-Action, and Recap with Communications and Public Relations Expert Jeanne Alford

September 27, 2018

Jeanne Alford -- author, speaker and communications expert -- directed PR and communications programs for such brands as Dolby Laboratories, Philips Electronics, Visa and Sony. She focused on media perception, crisis communications and international issues. As an executive coach, today, she specializes in communications and media training including speaking, presenting and writing to guide business leaders to tell their most compelling stories in their own words.

Resources

546: Marketing the Invisible: Be Authentic and Strategic, Create an Amazing Client Experience and An Irresistible Offer with Tom Poland

May 23, 2018

Tom Poland from Leadsology started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenue of more than 20 million. He’s the best selling author of Leadsology: The Science of Being In Demand. He’s also shared international speaking platforms with the likes of Michael Gerber of E-Myth fame, Richard Koch from the 80-20 Principle, Brian Tracy and many others.

Resources

533: Rework and Clarify Your Marketing Message, Refine Converting Language, Reputation Management and More with Ken Tucker

April 23, 2018

Ken Tucker is the founder of Changescape Web. Most businesses struggle to be found online. Changescape Web builds websites that generate customers so businesses can grow and thrive. Specialties include search engine optimization, website design, reputation management, social media marketing, lead generation, and marketing automation.

Ken is a StoryBrand Certified Guide, a Master Duct Tape Marketing Certified Consultant, an Inbound Marketing Certified Professional (since 2010), and an SEO for Growth Consultant.

Ken is the author of Social Media Marketing for Restaurants and co-author of Reputation Management (Marketing Guides for Small Businesses).

Ken created and taught one of the first college credit Social Media Marketing classes in the US at St. Charles Community College. He has taught a course on Content Management Systems. He serves as Co-Chair of the St. Charles County Chambers of Commerce Technology Committee.

Resources

523: Increase Authority and Influence At the Same Time: Be Controversial, Create a Compelling Message, Operate in Your Sphere of Genius, and Scale Massively with Josh Elledge

March 30, 2018

Josh Elledge is a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence (previously upendPR) to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional PR companies. Since then, UpMyInfluence (UMI) has evolved into a purpose-driven platform bent on totally DEMOCRATIZING access to influence. Josh wholeheartedly believes UMI has a moral imperative to help entrepreneurs own their expertise, share their wisdom, and serve the world with their collective messages. And help our members grow revenue too!

Resources

474: Moments of Adversity: Take Risks, Be Relatable, and Adopt a Growth Mindset with Dr. James Kelley

January 9, 2018

Dr. James Kelley is of the book: The Crucible's Gift: 5 lessons from authentic leaders who thrive in adversity. The book unpacks the journey a leader takes to become more authentic, starting with their crucible.

James teaches, writes, and produces is bi-weekly podcast Executives After Hours. The podcast is predicated on interviewing executives about their personal journey. The show's motto: "I care about who you are, not what you do, because what you do defines who you are."

If you want to learn more Dr. Kelley's talk on authentic leadership, inspirational or corporate wellness strategies, please email at james@drjameskelley.com for your next event.

Resources

318: Add Storytelling to Your Marketing for Amazing Results in Any Startup Pitch Meeting, Stage Presentation, or Job Interview with The Pitch Whisperer John Livesay

May 25, 2017

John Livesay is The Pitch Whisperer which means you should use micro-stories in your presentations, at job interviews, or perhaps at a pitch meeting where you're seeking funding. Every good story contains exposition (who, what, where, why), a problem, solution, and resolution.

You can discover your own stories by thinking about your family or vacations you've traveled to. Then fit that interesting material into a narrative. For example, Johnny Walker uses a rags to riches story in its marketing and Prudential uses a rebirth story. Think about your origin story of tenacity and perseverance, what inspired you, and then test that material on others to get feedback.

When you're speaking and pitching, people are asking themselves: do I trust you and do you make eye contact? (gut), do I like you and do you display empathy towards me? (heart), and will this work for me? (head) You can also build your confidence by being prepared: know your opening, closing, and takeaways to bring to that presentation.

Resources

101: Fine Tune Your Greatness and Optimize Your Branding with Business Advisor, Speaker and Author Loren Weisman

July 26, 2016

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Loren Weisman from LorenWeisman.com, Leveraging Smart, and the "Wait What Really Ok Podcast" tells how to dial in your message with the hot, warm and cold members of your tribe...

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