Funnels

646: Mindset, Market, Message, Medium, Money, Manage, and Measure: Get Your Messaging Right for Your Funnels with Trish Saemann

June 17, 2019

Trish Saemann is a notoriously straight-forward person who is quick to laugh and put others at ease. She is also a no-nonsense results-focused marketing expert who is intent on helping entrepreneurs get more clients they love! Co-founder of two companies, GoBeyond SEO, a digital marketing firm and Creative Clarity, a business coaching and entrepreneurial education company, she is also a graduate of the internationally recognized Goldman Sachs 10KSB program at Babson College.

Quotes

“People kind of major in minor things, and they step over dollars to pick up pennies. Don't get caught up in the small stuff. Get a professional to come in.” - Trish Saemann

“When you niche down inside your business and know exactly who you're talking to, you can craft your message more appropriately, and it will connect with those students, aka your potential clients.” - Trish Saemann

“Architecture typically serves a form and a function. You want it to be beautiful, but you also need doors, windows, and accessibility. Similarly, your website needs to be both accessible and beautiful.” - Trish Saemann

Takeaways

05:16 Marketing is about solving customer problems, not showcasing your own achievements.

11:10 Your website and messaging must be clear and guide users to take specific actions.

16:20 Design should prioritize function over aesthetics, ensuring users can easily find what they need.

20:36 Understand your target audience's specific needs and communication preferences.

25:17 Craft messages that speak directly to the unique challenges of your ideal customer.

Resources

Podcast: Play in new window | Download (Duration: 27:47 — 25.6MB) | Embed

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542: Attract, Convert, Nurture: Free Plus Shipping Offers, Value Ladders and Online Sales Funnels with Kev Charlie

May 14, 2018

Kev Charlie is the founder of the Addicted to Marketing Podcast and Create Rockstar Blogs. He helps online entrepreneurs and bloggers create and market their business to make an impact and an income doing the things they love!

Kev left a successful elevator business to travel the world and try everything he could. He was part of the hustle game but overcame the 24/7 hardcore hustle mindset and realized that life is about family; he learned that his time was worth more than money. Kev believes that once you hit 7 figures, you begin to figure out how to automate everything and install autopilots that will help you achieve the dream of exceptional passive income. He wants to share his message that you don’t need to hustle to make 6 figures or even get to 7 figures. Life is about more than just working and Kev wants to mold entrepreneurs that make more and work less so they can leave a family first legacy.

Quotes:                                                                                                                                   

“You have to figure out your ‘why that makes you want to cry.’ I realized I have to figure out why I'm waking up in the morning to do this.” – Kev Charlie

“No one says on their deathbed, ‘I wish I was in the office a little bit more.’ I realized the whole reason I'm starting this business is to have more time with my family.” - Kev Charlie

“You have to give in order to receive. I always like to say you have to have an open hand to receive.” - Kev Charlie

Takeaways:

04:40 Building a successful online business requires understanding your target audience's specific needs and financial capabilities.

12:30 Creating a sales funnel with immediate upsells can significantly increase your average customer value and business profitability.

22:15 Your unique personal brand matters more than copying others or trying to fit into a predetermined market price range.

26:20 Long-term success comes from consistently giving value and building a loyal audience who trusts your mission.

32:10 Wealth isn't about accumulating more money, but about creating systems that give you more time with loved ones.

Resources

Podcast: Play in new window | Download (Duration: 35:36 — 32.7MB) | Embed

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