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816: Thrive During Chaos and Uncertainty: Use Discipline and Organization to Grow Your Business with John F. Kennedy
John F. Kennedy is a certified financial planner and the co-founder of CandorPath, a financial planning firm. He is also the host of the "Above Board with CandorPath" podcast, where he and his business partner discuss topics related to business, finance, and personal growth. Today, John discusses the importance of being organized and disciplined, especially during times of chaos and uncertainty. He emphasizes the value of having a plan and sticking to it, even when it's difficult, as it can provide a sense of stability and control amidst the unpredictability of life.
In this episode of Marketer of the Day, John discusses his podcast, Aboveboard with Candor Path, which provides accessible financial guidance for entrepreneurs and business owners. The show combines practical financial education with discussions on life, business partnerships, and personal growth. John highlights episodes like Lessons in Business Partnership and The Sentient Life, which explore collaborative teamwork and finding awareness through travel. Key takeaways include embracing discipline, confronting financial fears, choosing positivity over negativity, and leveraging education through approachable dialogue. Resources mentioned include CandorPath.com, social media handles @CandorPath, and the podcast Aboveboard with Candor Path.
Quotes
“Having discipline, following the rules you set for yourself, creates sanity when there’s chaos around you.”
“Money anxiety is common, but leaning into the situation instead of avoiding it is how you get better.”
“Business partnerships can multiply your impact—one plus one can equal three if you leverage the team correctly.”
“Choosing positivity is harder than being negative, but it leads to better outcomes in the long run.”
Resources
- CandorPath Financial: An Ensemble Approach to Financial Planning
- Follow CandorPath Financial on Facebook
- Connect with John Kennedy, CFP on LinkedIn
- Subscribe to the Above Board Podcast hosted by CandorPath Financial on Apple Podcasts
Podcast: Play in new window | Download (Duration: 32:54 — 30.3MB) | Embed
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815: Behavioral Change: Improve Your Marketing and Grow Revenue with Sean Doyle
Sean Doyle is the principal at FitzMartin Inc, a leading consultancy focused on sales, marketing, and management services for B2B companies. He is also the author of the book "Shift," which provides practical advice for executives in charge of marketing but not trained for the task. Today, Sean discussed the importance of the "middle of the funnel" in marketing, emphasizing the need to focus on the specific needs of your top 150 prospects rather than casting a wide net. He shared his expertise on using digital marketing tools to effectively communicate with high-value customers throughout the sales cycle.
In this episode of Marketer of the Day, Sean shares insights on applying cognitive marketing principles, behavioral science, and sales-first strategies to grow revenue. He highlights the importance of collaboration between marketing and sales teams, investing in late-stage sales support, and “selling backwards” by prioritizing the top 150 high-value prospects. Sean’s book, Shift, provides 19 practical ideas for executives in charge of marketing, particularly those not formally trained in the field, to optimize marketing performance and drive growth. Key takeaways include leveraging behavioral insights to guide prospects, customizing communication for maximum relevance, and using digital marketing as a measurable tool to support sales and long-term business success. Resources mentioned include his websites SeanM.Doyle.com, FitzMartin.com, and Shift on Amazon.
Quotes
“Marketing today is incredibly personable, clear, relevant, and sales-driven—if you know how to apply it at the right stage of the funnel.”
“Stop talking about yourself. Talk about their needs. That’s how you help someone change to a better solution.”
“The middle of the funnel is the gold—it’s the handoff between marketing and sales, where the most return is waiting to be unlocked.”
“Selling backwards means starting with the prospects who matter most, addressing their specific pain points, and then working your way outward.”
Resources
- Sean M Doyle: Author, Speaker And Advisor Helping Small-business Owners Improve Their Marketing To Help Sell More, To More Profitable Customers.
- FitzMartin: Accelerating B2B Business Growth with Behavioral Science
- Connect with Sean M Doyle on LinkedIn
- Get a copy of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean M. Doyle on Amazon
Podcast: Play in new window | Download (Duration: 27:24 — 25.3MB) | Embed
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814: Grow Your Business While Nurturing Your Family Like A Boss Mom with Dana Malstaff
Dana Malstaff is the founder of Boss Mom, author of “Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro,” the creator of the Nurture to Convert Society, and a mother, author, podcaster, content strategist, template architect, blindspot reducer, engagement facilitator, and movement maker. Today, Dana talks about the challenges of being a busy mom running a successful business, sharing strategies for managing unpredictable schedules, prioritizing tasks, and building sustainable systems that don't require constant attention.
In this episode of Marketer of the Day, Dana discusses her work with Boss Mom and the Nurture to Convert Society, a membership program designed to help mom entrepreneurs build evergreen systems that automate marketing and sales. She shares how her system enables members to focus on serving clients while minimizing time spent on repetitive sales tasks, leading to measurable results such as first $10k months. Dana also highlights common mistakes in marketing, including inconsistent messaging, and provides strategies to scale businesses efficiently. Key takeaways include the importance of prioritizing high-impact tasks, creating repeatable systems, and cultivating discipline to achieve consistent results. Resources mentioned include her books Boss Mom and Climb Your Own Ladder, her podcast, and the Boss Mom community at boss-mom.com.
Quotes
“Chaos isn’t chaos; it’s just unpredictability. Learn to be flexible and agile, and suddenly it’s just a normal Friday morning.”
“Stop putting content out for the sake of content. Consistency of messaging is key, not consistency of content.”
“Discipline is more important than motivation. Action creates motivation, and that’s what puts you lightyears ahead.”
“Prioritize your actions, not your time. Use the small pockets of opportunity to get things done, and you’ll be productive no matter what life throws at you.”
Resources
- Boss-Mom: The Top Voice and Resource for Moms with Businesses
- Follow Dana Malstaff on Facebook
- Connect with Dana Malstaff on LinkedIn
- Get a copy of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro by Dana Malstaff on Amazon
Podcast: Play in new window | Download (Duration: 32:51 — 30.3MB) | Embed
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813: Every Entrepreneur’s Dream: Reach More People, Generate, and Unlock More Profits with John Meese
John Meese is the author of the book "Survive and Thrive: How to Build a Profitable Business in Any Economy." He is also the CEO of CoWork and the Co-Founder of Notable. Today, John discusses strategies for building a successful business during times of economic uncertainty, including the importance of adapting to changing customer needs and creating real solutions to real problems.
In this episode of Marketer of the Day, John discusses his book Survive and Thrive: How to Build a Profitable Business in Any Economy and shares actionable insights for entrepreneurs. He highlights the importance of creating value through a three-product strategy: gateway products to attract customers, continuity products to maintain engagement, and flagship products to showcase the full transformation. John stresses the shift from the “age of information” to the “age of insight,” where distilled, actionable solutions matter more than raw data. He illustrates his points with examples from Amazon’s one-click checkout and Notable’s WordPress themes designed for live content, emphasizing empathy, human-centered solutions, and building trust with customers. The episode underscores the principle that successful businesses prioritize solving real problems and delivering measurable value.
Quotes
“Business is built on creating a real solution to a real problem for real people.”
“Empathy isn’t an on/off switch; it’s a skill you can cultivate to understand how your customers think and feel.”
“Gateway, continuity, and flagship products give structure to your offerings and make it clear what your customers’ path looks like.”
“We’ve moved from the age of information to the age of insight; people don’t want more information—they want distilled solutions that get results.”
Resources
- John Meese: Get a FREE Crash Course on how to Sell Your Smarts without losing your soul
- Connect with John Meese on LinkedIn
- Get a copy of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) by John Meese on Amazon
Podcast: Play in new window | Download (Duration: 38:26 — 35.4MB) | Embed
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812: Graphic Rhythm: Disrupting How You Create Graphics of All Kinds with Ian Bower
Ian Bower is the owner of Graphic Rhythm, a design agency that is revolutionizing how businesses obtain graphic design services. Graphic Rhythm allows companies to access high-quality, on-demand design assets without the hassle of hiring individual freelancers. Ian has also built other businesses around design, copywriting, and Amazon Marketplace selling. Today, Ian talks about his focus on growing Graphic Rhythm over the past 6-12 months. He explains Graphic Rhythm's approach to providing design services, catering to businesses of all sizes with a "full-stack" model that offers both daily design work and more comprehensive creative direction.
In this episode of Marketer of the Day, Ian shares how Graphic Rhythm disrupts traditional graphic services by providing flexible solutions that scale with client needs. He explains the difference between production designers and creative directors, the importance of maximizing content from existing sources such as blogs, podcasts, and social media, and the benefits of using a credit-based system to manage requests and turnaround times. Ian also highlights untapped opportunities for graphics, including loyalty programs, packaging, and email campaigns, emphasizing the value of consistent, professional visual representation to build authority and brand presence. Listeners are encouraged to explore GraphicRhythm.com to see the service in action and access potential discounts.
Quotes
“You can appear bigger than you are and build authority through good graphic design—consistent, professional visuals make all the difference.”
“One piece of content can become a dozen different posts, emails, or videos; it’s about maximizing every asset your business already has.”
“Production designers execute your ideas really well, but if you want to synthesize half-baked concepts into something creative, that’s when a creative director is needed.”
“Our subscription model gives you clear, predictable output with design credits, so you know exactly how much design work you’re getting each month.”
Resources
- Graphic Rhythm: Conversion-Focused Graphics for Amazon Designed To Crush Objections and Help You Sell More and Rank Better
- Follow Graphic Rhythm on Facebook
- Follow Graphic Rhythm on LinkedIn
- Connect with Ian Bower on LinkedIn
Podcast: Play in new window | Download (Duration: 24:34 — 22.7MB) | Embed
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811: Tap into the Michelangelo Mindset and Get What You Want by Subtraction with Dr. Mark Goulston
Dr. Mark Goulston is a renowned psychiatrist, author, and podcast host. He is the co-author of 9 books, including the top book on listening in the world, "Just Listen." Dr. Goulston also hosts the "My Wake Up Call" podcast, where he interviews influential guests. Today, Dr. Goulston discusses the "Michelangelo Mindset," which he describes as the "apple of personal and professional development." He explains how this mindset, inspired by Michelangelo's sculpting process, can help individuals and businesses carve away everything that isn't serving them to realize their true potential and success.
In this episode of Marketer of the Day, Dr. Goulston explains the Michelangelo Mindset and its applications in marketing, leadership, and communication. He emphasizes listening for what people truly want rather than pushing one’s own agenda, using the metaphor of sculpting David by removing everything that isn’t essential. He shares practical strategies for pitching investors, engaging customers, and attracting top talent, highlighting the importance of triggering “Wow” moments, reducing clutter, and focusing on immediate, actionable value. His work includes coaching startups through an international accelerator, as well as sharing insights from his books, public speaking, and online resources at MichelangeloMindset.com and LinkedIn.
Quotes
“Inside every customer is someone who wants to buy—don’t sell them; inside every investor is someone who wants to give—don’t push, just sculpt away everything that isn’t essential.”
“Focus on what people are listening for, not what you want to say; when you give them what they’re looking for, they give you their mind for an hour.”
“Wow, yes moments break through clutter—they make people pay attention, act, and remember you.”
“The Michelangelo Mindset is about carving away everything that isn’t serving the result you want, whether it’s in business, relationships, or personal growth.”
Resources
- Follow Dr. Mark Goulston on Facebook
- Connect with Dr. Mark Goulston on LinkedIn
- Subscribe to My Wakeup Call with Dr. Mark Goulston on Apple Podcasts
- Browse Dr. Mark Goulston's Published Books on Amazon
Podcast: Play in new window | Download (Duration: 32:44 — 30.2MB) | Embed
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810: Scale Your Business, Generate Revenue, Profitability, and Establish Your Reputation with Daniel Snow
Daniel Snow is the founder of The Snow Agency, a performance and social media marketing agency that helps disrupt the e-commerce landscape for direct-to-consumer (DTC) brands. With over 3.5 years of experience launching and scaling numerous viral e-commerce brands, Daniel has generated over $50 million in revenue. Today, Daniel talks about his passion for growth, both for his agency and his clients. He shares insights on the challenges and strategies involved in rapidly scaling an agency, including the importance of building a strong team and infrastructure to support that growth.
In this episode of Marketer of the Day, Daniel discusses his work scaling e-commerce brands and managing The Snow Agency. He highlights the importance of content creation, proper inventory and fulfillment management, and client collaboration to achieve rapid revenue growth. Notable case studies include Hollywood Hair Bar, which grew from $30K to $25 million in annual revenue with Daniel’s guidance. Daniel emphasizes that growth requires disciplined execution, being open to advice, and building strong internal teams. Listeners can follow his insights and updates via The Snow Agency website, Twitter (@imdanSnow), Instagram (@dapper), or email (Dan@thesnowagency.com).
Quotes
“Growth is what makes me feel fulfilled, personally and professionally—solving problems and seeing the impact on clients is what drives me.”
“The most common mistake is when brands don’t take advice, waiting too long to act, which often leads to failure.”
“Content is truly the single greatest bottleneck for advertising—you need constant, platform-specific content to test and scale effectively.”
“You hire us to allow us to do what we do best; the clients who trust and implement our guidance see the fastest growth.”
Resources
- The Snow Agency: Social Media and Influencer Agency. Growing great brands through award-winning social media and influencer marketing.
- Connect with Daniel Snow on LinkedIn
Podcast: Play in new window | Download (Duration: 26:22 — 24.3MB) | Embed
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809: Open Playbook Revisited: Leadership, Self-Awareness, Relationship Building, and Coaching with Larry Dodd
Larry Dodd is the founder of OpenPlaybook, a company that specializes in strengths-based leadership and team building. Larry has extensive experience in the accounting and finance industry, as well as in the sports industry, where he has worked with a major league baseball team. Today, Larry shares his approach to leadership, which focuses on helping companies and organizations unlock their full potential by leveraging the strengths of their team members.
In this episode of Marketer of the Day, Larry discusses his Open Playbook framework, which helps leaders identify their inherent strengths, develop effective communication and management strategies, and mentor others to build strong organizational cultures. He highlights the three playbooks—self-awareness, developing your own approach, and giving your playbook away—as tools to maximize leadership impact. Larry draws on his experience using Gallup CliftonStrengths assessments and shares insights on guiding teams, building culture, and mentoring future leaders. Notable projects include writing for Your Brains Magazine, developing a documentary, and producing a virtual product for Open Playbook, all aimed at scaling leadership development and creating lasting organizational impact.
Quotes
“It starts by knowing your own playbook. Once you have that foundation, you can understand and appreciate differences in others and build stronger teams.”
“The effective leader leaves awake leaders behind them—they grow people, they share their experiences, and they create a culture of development.”
“Sharing stories of your wins and your failures allows others to learn faster and helps build confidence and capability within your team.”
“Step back, examine your strengths, and build from them—it allows you to make better decisions and create a more fulfilling experience as a leader.”
Resources
- OpenPlaybook: Driving successful strategic change through strengths-based leadership, team building and execution
- Follow OpenPlaybook on Facebook
- Connect with Larry Dodd on LinkedIn
Podcast: Play in new window | Download (Duration: 34:43 — 32.0MB) | Embed
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808: How Digital Marketing Expands Your Dental Practice with Chris Pistorius
Chris Pistorius is the founder of KickStart Dental Marketing, a top-rated dental marketing company, and the host of The Dental Marketing Podcast. With over 12 years of experience in the dental industry, Chris and his team help dentists grow their practices through digital marketing strategies. Today, Chris discusses the challenges dentists face in navigating the complex world of online marketing, and how KickStart Dental Marketing can help them stand out, attract new patients, and build a strong online presence.
In this episode of Marketer of the Day, Chris discusses actionable strategies for dental practices to generate leads, retain patients, and optimize marketing efforts. He shares examples of low-hanging opportunities such as advertising on platforms like Nextdoor and implementing automated lead follow-ups that connect prospective patients within one minute. He highlights the importance of creating targeted landing pages for specific services and streamlining front desk processes to maximize conversions. Chris also recounts success stories where struggling practices rebounded and even expanded under his guidance. To learn more or schedule a free strategy session, visit KickstartDental.com.
Quotes
“The worst thing a dental practice can do is nothing—digital marketing is where people are finding new dentists, and visibility alone isn’t enough; you need a reason for them to choose you.”
“Every client has a unique selling proposition, and it’s our job to uncover it and show what makes them different from every other dentist in town.”
“We built a system that can connect a lead to the front desk within one minute—speed of response drives huge conversion rates.”
“Take action—doing nothing isn’t going to grow your business. Even small steps consistently taken will move the needle.”
Resources
- KickStart Dental Marketing: Marketing for dental & orthodontic practices THAT are looking to grow
- Follow KickStart Dental Marketing on Facebook
- Follow Chris Pistorius on Twitter
- Connect with Chris Pistorius on LinkedIn
- Subscribe to The Dental Marketing Podcast
Podcast: Play in new window | Download (Duration: 23:25 — 21.6MB) | Embed
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807: Communicate Effectively Using Leadership and Emotional Intelligence with Susan Schwartz
Susan Schwartz is a leadership and management coach, speaker, and author of “Creating a Greater Whole.” She equips professionals who are moving into manager and partner tracks to develop the necessary skills to build better relationships and communicate effectively. Today, Susan talks about emotional intelligence, which she describes as an external tool that helps you observe situations and choose how to respond appropriately. She emphasizes the value of self-reflection, building a balanced team, and practicing emotional intelligence skills to become a more effective leader.
In this episode of Marketer of the Day, Susan explains how leaders can apply emotional intelligence to build more cohesive, high-functioning teams and improve organizational outcomes. She provides strategies for stress management, balancing strengths and weaknesses within teams, and creating environments where employees feel empowered to solve problems and contribute creatively. Susan illustrates these concepts with examples of resolving interdepartmental conflicts and mentoring managers to recognize their influence on team behavior. She encourages leaders to listen to understand, clarify responsibilities, and continually revisit processes as organizations evolve. To learn more or connect with Susan, visit her at SGS@RiverBridgeGroup.com or follow her on LinkedIn.
Quotes
“Emotional intelligence is how you see the world and how other people see you—it’s observing the situation and choosing the appropriate response.”
“Leadership is not a solo sport; your strength comes from giving confidence to your team and collaborating to achieve shared goals.”
“Listening to understand, rather than listening to respond, allows your team to solve problems and grow independently.”
“The more you practice emotional intelligence, the more natural it becomes, enabling you to make strong choices and build collaborative, constructive teams.”
Resources
- The River Birch Group: Transforming expert professionals into emotionally intelligent leaders
- Connect with Susan Schwartz, MA PMP on LinkedIn
- Creating a Greater Whole: A Project Manager’s Guide to Becoming a Leader (Best Practices in Portfolio, Program, and Project Management) by Susan Schwartz on Amazon
Podcast: Play in new window | Download (Duration: 30:34 — 28.2MB) | Embed
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