Recent Updates
658: Find Your Mission Worth Sharing, Become a Champion By Choice and Build Your Purpose Driven Business with American Idol Contestant and Motivational Speaker William Hung
After his American Idol audition, William Hung's rendition of “She Bangs” became famous for all the wrong reasons. Despite a humbling start, William redeemed himself. He has since appeared on Jimmy Kimmel Live! and The Ellen DeGeneres Show and even performed live with Rick Martin in Las Vegas.
William has spent the last few years studying the world's top performers and public speakers to uncover their secrets to success. Using what he discovered, he skyrocketed his first studio album “Inspiration” to #1 on the independant Billboard charts. His latest TEDx talk has already been viewed by over 35,000 people in less than a month. He has also spoken for Microsoft, REMAX, Qorvo, and other esteemed associations.
He now helps purpose-driven business owners go from hidden gem to industry rockstars by leveraging public speaking. He helps them uncover their unique message and leverage it to get booked and sell out their stages, webinars, and livestreams.
Quotes
“It's about leveraging experiences and making them positive, using them to inspire people to turn their negatives into positives.” - William Hung
“It's about putting yourself out there and trying until you find the right combination of talent, expertise, and, of course, value for your audience.” - William Hung
“Deep within you, there's that idea and that talent. Just go out there and do it. The more you do it, the faster you can become your industry's superstar.” - William Hung
Takeaways
01:48 Embracing your unique experiences, even if they seem like failures, can be a path to success.
13:59 Focusing on your core strengths and talents, even if they don't directly align with your current path, can open up new opportunities for success.
22:35 Prioritizing your audience's problems is more important than just sharing your own story.
26:15 Customizing your message and delivery based on the specific needs of your audience can make a bigger impact.
29:36 Balancing structure and flexibility in your presentations allows you to connect with your listeners.
31:16 Taking imperfect action and iterating is often more effective than waiting for everything to be perfect.
Resources
- William Hung: Unlock Data-Driven Insights to Make Smarter Decisions and Drive Growth
- Get a copy of Champion By Choice on Amazon
- Connect with William Hung on LinkedIn
- Watch a TEDxChulaVista Talk How Being on 'American Idol' Made Me Resilient By William Hung on YouTube
- Follow William Hung on Instagram
- Follow William Hung on Facebook
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657: Make Money Using Your Voice: Find Voiceover Business Success with Voices.com CEO David Ciccarelli
David Ciccarelli is the Co-Founder and CEO of Voices.com, the online marketplace that connects business people with professional voice over talent. The unique blending of his audio engineering background with self-taught business savvy and website development afforded David the creative freedom to pursue his passion for innovation during the first dot com boom, the result of which catapulted him onto the scene as a pioneer in his field in the early 2000s.
Quotes
“It's about leveraging experiences and making them positive, using them to inspire people to turn their negatives into positives.” - David Ciccarelli
“It's about putting yourself out there and trying until you find the right combination of talent, expertise, and, of course, value for your audience.” - David Ciccarelli
“Deep within you, there's that idea and that talent. Just go out there and do it. The more you do it, the faster you can become your industry's superstar.” - David Ciccarelli
Takeaways
04:31 Successful voice talent requires a combination of artistic abilities, technical skills, and business acumen.
19:29 Having multiple voice demos tailored to specific categories of work can increase visibility and job opportunities on Voices.com.
27:22 Maintaining a complete and up-to-date profile on Voices.com is crucial for achieving higher voice match scores and getting invited to relevant job postings.
32:12 The Voices.com platform serves as a trusted intermediary, facilitating secure transactions between clients and voice talent.
37:16 The growing field of voice applications, such as smart speakers and in-car systems, presents new opportunities for voice actors.
Resources
- Voices: #1 Marketplace For Voice Over
- David Ciccarelli: Voice Over Coaching
- Connect with David Ciccarelli on LinkedIn
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656: Use Daily Practices and Proven Life Strategies to Quiet Your Inner Bully in 21 Days with Eden Gold
Eden Gold is a 21-year-old certified health coach and published author. She has written an eBook called "21 Days to Quiet Your Inner Bully," which focuses on mental health and overcoming the negative inner voice that can hold people back. Today, Eden discusses her book and the strategies she provides to help readers become aware of their toxic thoughts and develop tools to address them.
Quotes
“It's really about identifying where exactly you need help. It could be in your career, family life, social life, happiness, physical activity—whatever it may be. Having that accountability, structure, and plan, and working in a program are key.” - Eden Gold
“Anything that comes up for you, take note of it. Don't let it just be a passing thought; write it down, sit with it, and handle it.” - Eden Gold
“Every time I have a pimple on my face, I post a picture of myself online. I'm not going to let that take over what I know to be true—my words and the message I'm trying to spread.” - Eden Gold
Takeaways
01:53 Becoming aware of negative thoughts and patterns is the first step to addressing an "inner bully."
06:46 Incorporating daily practices and building a personal "toolbox" of strategies can help overcome self-doubt and negative self-talk.
13:47 Having an accountability partner or supportive community is crucial for maintaining progress and achieving long-term goals.
19:27 Embracing self-compassion and seeing setbacks as learning opportunities is key to the healing process.
22:58 Mapping out a long-term plan and specific goals can provide structure and direction for personal growth.
Resources
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655: WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps
Do you want the ultimate fix for writer's block?
The answer is WWHW: Why, What, How-To, What If!
Listen in as Robert Plank explains the genesis and concept behind his new book -- and how you can use this universal formula to create a book, podcast, or online course -- that flows out of you AND is structured in a way that gets the most results for your readers and clients.
Quotes
“If you're ever trying to convince me to buy something on a web page, tell me why it is important. In other words, why did I come to that web page to begin with?” - Robert Plank
“If you rely on the structure, the template, you can devote your energies to the more fun stuff. You'll be more aware and mindful of what you say and how you say it.” - Robert Plank
“If you're ever uninspired or stuck, find someone who has a problem. Record a podcast episode solving that person's problem.” - Robert Plank
Takeaways
00:34 Structuring content using the "Why? What? How to? What if?" formula can make it more engaging and effective.
11:11 Focusing on solving specific problems for a target audience, rather than just copying what others are doing, can lead to more effective and engaging content.
22:09 Identifying the specific person you are trying to help can make the content more relevant and impactful.
25:38 Mind mapping can be a useful tool for organizing and rearranging ideas when creating content.
38:43 Being mindful of the words used and avoiding filler phrases can improve the clarity and professionalism of the content.
48:04 Applying the WWHW formula can help create a natural flow and transition between different sections of a presentation, book, or podcast.
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654: Attention, Connect, Transaction, Invest, Ongoing, Nurture: Take Action and Make Money with Small Business Marketing Specialist Stacey Riska
Small Business Stacey Riska knows firsthand what great marketing can accomplish. She has won numerous awards through her career for her marketing efforts. But not all days in her marketing world were bright, sunny and profitable. In her coffee and smoothie business, which she still runs today, at one point she was $500K in debt and about to lose it all – her house, her family, her sanity. She harnessed her marketing prowess to tap into the power of using daily deal sites like Groupon, which was a key strategy that took her business from $500K in debt to a 7-figure profitable business.
Quotes
“People buy when they're ready to buy, not when you're ready to sell to them.” - Stacey Riska
“It is not your customer's job to remember to do business with you. It is your job to remind them to come back and do business again and again.” - Stacey Riska
“Stop focusing on those vanity metrics. It doesn't matter how many Facebook likes or Twitter followers you have. What matters is putting these six simple steps, the Action Marketing System, into action—literally and figuratively. Then, you will have the foundations for the business of your dreams.” - Stacey Riska
Takeaways
01:23 Small business owners often struggle with marketing due to the overwhelming number of options and strategies available.
07:58 Consistent, focused marketing efforts in small steps are more effective than trying to do everything at once.
14:14 Repurposing content across different platforms can help small business owners maximize their marketing efforts.
19:07 Setting boundaries, such as limiting email check-ins, can improve productivity and time management.
22:30 Joining a supportive community can provide valuable insights and accountability for small business owners.
Resources
- Small Biz Marketing Specialist
- Small Biz Marketing Success
- Connect with Stacey (Your Dream Business Matchmaker) Riska, CFC on LinkedIn
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653: The Exponential Networking Strategy: Use Podcast Interviews to Interview Clients, Influencers, and Prospects with Unstoppable CEO Steve Gordon
Steve Gordon is a bestselling author, the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast (now Authority Builder Podcast) and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.
When he was just 28, Steve became the CEO of an engineering/consulting firm -- but he knew nothing about marketing or selling services. Twelve years later, after growing that firm's revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing, and referral systems for high-ticket/high-trust products and services. He's here to share what he's learned throughout his journey to help you attract your ideal clients and achieve the business goals you've been dreaming of.
Quotes
“What makes us unique is that we take a long-term view to building a business. Many marketing tactics focus on short-term gains, but we prioritize sustainable growth.” - Steve Gordon
“Over the last year, we've been focused on our clients and ourselves. We've been using the medium of podcasting to build relationships, create trust, and really set up those long-term connections.” - Steve Gordon
“If you want to make your business successful, you've got to have a strong team behind it. As the business owner, focus on the one thing only you can do: show up, be the face of the business, deliver the message, and create those relationships.” - Steve Gordon
Takeaways
00:56 Building long-term client relationships is more profitable than short-term marketing tactics.
02:53 Podcasting is an effective way to build trust and create connections with clients, influencers, and prospects.
05:01 Committing to a consistent content creation strategy over several years can create a powerful asset for a business.
08:58 Balancing different types of podcast episodes, such as client interviews, influencer interviews, and solo episodes, can keep the content engaging and valuable.
16:21 Focusing on the people you interview, rather than worrying about the technical details, can help overcome the initial fear and hesitation of starting a podcast.
21:47 Having a team to handle the technical aspects of podcasting allows business owners to focus on building relationships.
Resources
- The Unstoppable Ceo: Write, publish and promote your book in 90-days, guaranteed.
- Connect with Steve Gordon on LinkedIn
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652: Top Line Results: Create an Inbound Organization Through Helpful, Educational, Attractive Marketing with Todd Hockenberry
Today's guest is Todd Hockenberry, Owner/Founder of Todd Hockenberry, Inc. (formerly Top Line Results,) a global leader in educating and helping B2B companies adapt to Internet-driven changes in buying behavior. Todd is the co-author of Inbound Organization: How to Build and Strengthen Your Company's
Future Using Inbound Principles, released in April 2018 by John Wiley & Sons.
In his book, Todd shows leaders how to build their company's future around inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. Todd helps business owners and leaders understand that mission matters, culture is destiny, and the way their prospects and customers want you to market, sell, and service them is changing, and most importantly, what to do about it.
Quotes
“Your mission and culture must change first. Create a situation where everyone in your company understands what customer focus means, the kind of customer experience you want to deliver, and their role in delivering it.” - Todd Hockenberry
“Your strategy is up to you. How you deliver it to your customers, how you communicate your tactics, and which channels you use should be dictated by your customers. Your customers should determine where you go because those are the channels they use.” - Todd Hockenberry
“Start with value and customers. Focus on them, work backwards from their needs, and then figure out your tactics.” - Todd Hockenberry
Takeaways
01:40 Adapting to internet-driven changes in buying behavior and creating a digital experience from the customer's perspective is crucial for B2B companies.
06:25 Applying inbound principles across the entire organization, not just the marketing team, is crucial for delivering a great customer experience.
13:04 Understanding the customer's business, how they make money, and the outcomes they are looking for is essential for effective B2B sales and marketing.
17:00 Understanding customer needs and providing value beyond just products or services is key to effective B2B marketing.
21:18 Focusing on tactics over strategy and not understanding customer needs are common mistakes B2B marketers make.
Resources
- HubSpot CRM: Unify your growing business on one AI-powered platform that’s easy to use, delivers ROI in no time, and transforms customer happiness into your competitive edge.
- Todd Hockenberry: We help B2B companies understand their ideal target audience, focus their marketing efforts on what works, and coach sales teams on the realities of selling in a new world.
- Connect with Todd Hockenberry on LinkedIn
- Get a copy of Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles on Amazon
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651: Rise Together to Find Leadership Within Your Organization: Strategic Clarity, Accountability and Systems, Governance, and Rivalty Control with Ron Carucci
Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership. From start-ups to Fortune 10’s, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth, he has worked in more than 25 countries on 4 continents. In addition to being a regular contributor to HBR and Forbes, and has been featured in Fortune, CEO Magazine, BusinessInsider, MSNBC, Inc, Business Week, Smart Business, and thought leaders.
Quotes
“We all have the capacity to change the stories we tell ourselves. However, if we don't, those stories about ourselves and others can start to feel like the truth.” - Ron Carucci
“It's all really fixable if you invest the time to attend to it. When you let it go or ignore it, that's when really toxic stuff starts happening.” - Ron Carucci
“We all need somebody to help us along the way. Why go it alone when you can have help?” - Ron Carucci
Takeaways
01:46 Ethical behavior requires alignment between a person's thoughts, words, and actions across all workplace interactions.
06:05 Organizations often create environments that unintentionally encourage dishonesty through complex systemic issues.
11:43 Self-deception can be a survival mechanism in toxic workplace cultures where people feel they cannot speak truthfully.
15:34 Performance management and accountability work best when focused on genuine relationships between leaders and team members, not just paperwork.
18:54 Companies frequently make the mistake of applying superficial fixes instead of addressing root organizational problems.
Resources
- Navalent: Partner with experts who drive meaningful, lasting change in your organization.
- Leading Transformation: An Owner's Manual (Free e-Book)
- Connect with Ron Carucci on LinkedIn
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650: How To Convert Customers Faster and Build Stronger Relationships Through Content Marketing with Lyndsay Phillips
Lyndsay Phillips is a serial entrepreneur, self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe.
As the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast– 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well.
She is also loves sharing practical tips, business building & content marketing strategies so that you can be more productive and attract more customers faster.
Quotes
“Content marketing is as easy as ABC: Attract, Build relationships, and Convert.” - Lyndsay Phillips
“I would rather tackle one thing at a time, figure each other out, make sure it's a fit, and have everything dialed in. Then, we can move on to the next thing and adapt from there. It's so much easier on everyone.” - Lyndsay Phillips
“Just take action, love your business, and have fun with it.” - Lyndsay Phillips
Takeaways
03:31 Content marketing works best when you understand exactly where your ideal customers spend their time online.
11:22 Organize your YouTube channel with specific playlists to help viewers easily find and consume your content.
21:30 Measure your time's worth and outsource tasks that cost less than your hourly rate, freeing you to focus on money-making activities.
23:22 Start small with outsourcing by delegating bite-sized tasks and gradually increasing team responsibilities as you build trust.
26:11 Facebook challenges are an effective way to demonstrate expertise and attract potential clients by offering practical, hands-on training.
Resources
- Connect with Lyndsay Phillips on LinkedIn
- Smooth Business Podcasting: Leverage and Repurpose Your Podcast, Talks & Interviews in Powerful Ways To Boost Your Authority, Leads & Income
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649: Convert More Prospects into Profitable Clients with Phone Sales Doctor Chris Mullins
Law Firm Conversions was founded by sales and marketing expert, Chris Mullins. For more than 30 years, through her proprietary and guided training and programs, Chris and her team have helped hundreds of law firms around the country convert more prospects into profitable clients.
Law Firm Conversions™ was created because, as the headline points out, “Great Marketing is Not Enough When Your Prospects Don’t Convert.”
Whether your firm invests $50,000 or $250,000 on marketing, if your front-line team is not trained properly how to handle each and every inquiry, those marketing dollars are completely and utterly wasted.
Law Firm Conversions™ is a total business solution that transforms how law firms and call centers train, coach, hire and retain intake specialists, and how front-line staff handles legal intakes. Using Chris’ proprietary training, clients are able to achieve significant financial breakthroughs in record time with less struggle and less costly, yet more effective intake conversion strategies.
Now, instead of your law firm spending MORE money on marketing and advertising to generate inquiries, Law Firm Conversions™ helps you make the most of what you’re already getting. Imagine investing the same marketing dollars you are now, but converting more prospects into profitable clients–that’s what is possible with Law Firm Conversions™
Using online and offline products, services, training and coaching programs, Law Firm Conversions™ shows attorneys and their team how to handle intake calls, how to be MORE effective on the phone, in person or online with prospective clients.
Law Firm Conversions™ brings together exclusive groups of like-minded attorneys, partners, intake specialist, receptionists, and managers who want to increase their case load with ideal clients, maximize their marketing dollars and create a better client experience and more rewarding law practice.
Law Firm Conversions™ teaches better intake and conversion by concentrating on a proven IN.T.A.K.E.™ system, which focuses on four core areas.
- Relationships first business second
- Consistent, integrity-based sales process
- Empowering and enabling staff with the right skills
- On-going coaching and reinforcement to ensure intake quality
- Unfortunately, far too many law firms ignore this straightforward and proven approach. Instead, they rely on a marketing strategy that can best be described as “Spend and Hope”- whereby they SPEND more on marketing each year and HOPE that a prospective client will choose their firm to represent them.
Law Firm Conversions™ helps clients understand how and where their law firm is “leaving money on the table” and provides a proven system and strategy to convert more prospects into profitable clients.
If you’re tired of the “Spend and Hope” approach to growing your law firm, then contact us today and schedule your Free Mystery Call Debrief with Chris Mullins personally, and let Chris and her team of professionals show you how to convert more prospects into profitable clients.
Quotes
“Role playing is the single most important strategy that can be used regularly to get it right.” - Chris Mullins
“Inspect what you expect. Don't assume that because Mary or John have been with you for five, ten, or twenty years, or because you have family members working for you, everything is perfect and they're stars.” - Chris Mullins
“When a prospective client or customer calls your office, remember there are no do-overs. One call does it all—the moment you hang up, it's over. You can't fix it, so get it right the first time.” - Chris Mullins
Takeaways
09:23 Qualifying questions are the foundation of successful phone sales, helping businesses understand their ideal customer's needs and motivations.
11:43 Listening carefully and asking permission to repeat back a client's concerns builds trust and demonstrates genuine understanding.
14:30 Role-playing is the most effective method for improving phone sales skills, despite most people's discomfort with the practice.
16:19 Recording and monitoring phone calls provides critical insights into communication effectiveness and areas for improvement.
27:59 The first phone call with a potential client is make-or-break - there are absolutely no second chances to make a first impression.
Resources
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