Robert Plank

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A couple days ago I asked my list if they had a membership site yet... I got 300 responses to that question and I want to share the results with you right now:

• 165 people, or 54.8% own membership software
• Out of that half that owned membership software, 89 people or 53.9% have at least one paying member
  
• Total, those 89 people who had a profitable membership only accounted for 29.6% of the responders

So Strange!

Some of these people paid $197, $297, even 4000 bucks for a membership script but only half of them are doing anything with it.

So let me share with you a couple of reasons that stopped me from creating membership sites (I've created 19 of them in the past 12 months... and only ONE before that time period!)

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Now it's your turn. I want to know what you think. Comment below with a quick response...

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I just came back from the 2nd Warrior Event in Raleigh, North Carolina where I was a speaker.

Speaking of webinars and seminars, remember the "Which Test Won" game we played on the webinar a few days ago?  I showed you how:

• What converts BETTER than a squeeze page giving a free gift?  One of my $7 reports selling almost the exact same thing!
• Removing three words from a headline TRIPLED conversion rates -- an EXTRA $625 from every 500-something clicks
• Adding a small logo to another sales letter boosted conversions from 1.99% to 3.57% -- an EXTRA $846 from every 1000 clicks

When you split test you make those small tweaks.  But if you don't even have a product of your own, or a sales letter, then it's impossible to split test those pay raises!

Here's Something Crazy...

When I was on stage at the warrior event, I asked this question...

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Hopefully these tips have been helpful. What do you think?

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Let me tell you about the first product online that got me to pay higher than $100 for the very first time (this was years ago).

He called it a "Because I Can" sale.  Basically the guy put together a huge package with a bunch of his own products, including resale rights.

• This was long before that kind of thing was common!
• JV giveaways didn't exist yet...
• Pitch webinars didn't REALLY exist yet...

He set the start price at $37 and the end price at something like $297, and the sale only ran for about 3 days.  Every few seconds the price would jump up a fraction of a penny.  I waited until it was above $100 before I bought.

Back then I think my highest priced product was $197, and if I sold two copies of it in a week I would be jumping for joy. I might not have had a $1000 launch yet.  I was still full-time in college, rent was only $625 a month (a lot for me at the time).  I didn't have a full time job or any other source of income.

But... I Still Bought!

What got me to buy?  Scarcity!

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Does this help or do you have a problem with this?