Archive for February, 2011

Put a Button on It

February 20, 201159 Comments

When people come to your sales letter, how many of them actually buy? When they come to your optin page, how many of them signup to your list? Do you even know?

Here's something you CAN know with 100% certainty. Consider these three pages:

  • A sales letter you haven't put online yet
  • A sales letter with all the text on it but no order button
  • A sales letter with some or no text and an order button

Yep... even if your sales letter totally sucks, if it has an order button, people can buy!

Maybe you told shared the details in person, on a webinar, on the phone, or on a forum... they still have a way to buy.

You might not have the "perfect" headline or "perfect sales letter" but there's no such thing as a "perfect" order button.

Either it's there or not. You can mess around with making it bigger, putting fancy stuff around it... but if I can't buy, I can't buy. Even if you have the BEST "everything else."

Before setting up a web page, whether it's a sales letter or email optin page, make the button first!

  1. It's a lot better than staring at an empty page
  2. You can always go back and make parts of the page better later
  3. You know you're not going to feel like doing it later
  4. You actually have to let it be "good enough" because someone might find it and buy

Do you put your optin button / order button on your web page the very first thing? If not, are you going to do it from now on?

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