1025: Business Growth Focus: Revolutionize Business Growth Strategies with Revenue Strategist Charles Kirkland
What practical steps can entrepreneurs take to maintain focus on business growth and drive sustainable success? Maintaining a consistent focus on growth is a challenge for many entrepreneurs.
Charles Kirkland is the Co-Founder of Parker & Kirkland LLC. With a knack for transforming stagnation into growth, Charles delves into a new world of business dynamics, exploring the collaboration between entrepreneurs and operations. Listen to this episode as Charles talks about innovative strategies, crafting contrarian marketing campaigns, team alignment's importance, cash flow's vital role in business success, and so much more. Never miss out on this episode!
Quotes
“Where your focus is at is where your business is at. And you've got to focus on growing your business. And that means growing your people, growing your assets, and growing operations.” – Charles Kirkland
“Cash will solve most of your problems in business. If you've got the cash, you hire the best people and the best consultants, your business becomes sellable. Without cash, it's all very painful.” – Charles Kirkland
“Document everything you do. Even if I were starting off today, I would document. Because there's nothing worse than having to recreate something every time. If you've got to respond to those types of operations every time from scratch, it's going to drain that creative mental energy.” – Charles Kirkland
Takeaways
01:05 If you have something to work with, if you're on the right track, if you have the raw materials, if you have potential, then there are things that can be reorganized, cleaned up, reduced, expanded, and multiplied to increase revenue.
07:56 Documenting processes and having the right people in the right roles is crucial for preserving creative energy and avoiding burnout in a growing business.
14:52 Taking a contrarian or novel approach to marketing can help a business stand out and engage its audience in a more meaningful way.
21:53 Having a plan for 12 marketing campaigns or special events throughout the year can help a business stay organized and maximize opportunities.
31:06 The focus of a business owner should be on growing the business, its people, assets, and operations, as "what you focus on grows."
Resources
Podcast: Play in new window | Download (Duration: 32:51 — 45.3MB) | Embed
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