1041: Unleash Your Brand’s Potential: The Science Behind Quantum Branding with Chief Brand Scientist Stæven Frey

Are you tired of the vague concepts surrounding branding? Are you lost in a sea of marketing jargon, wondering how to elevate your brand to greatness? Ever wondered what brand science is all about? Curious about its role in branding and boosting your brand's growth?

This episode, we are so lucky to have Stæven Frey, the adorkable founder and Chief Brand Scientist at Quantum Branding, as he enlighten us with his insights and knowledge. Discover how brand science transforms ordinary brands into authentic and memorable category leaders, and learn practical strategies for growing your brand in low-risk ways. Get ready to revolutionize your approach to branding and marketing as we explore the transformative power of brand science with Stæven Frey.

Quotes

“Branding is the mnemonic device of the sensory assets within your marketing, like word shape, color, story, photography, illustrations, sound, music, and character. The more of these assets you have, the stronger your branding.” – Stæven Frey

“Get out of your own way. If something is hard, ask for help. If you don't know the answers, seek them. Examine your actions if you're not getting the desired results.” – Stæven Frey

“Notice, pause, and listen to all the different parts of yourself throughout the day. Pay attention to how things make you feel. From there, learn what you may need to let go of or when you might need to ask for help.” – Stæven Frey

Takeaways

01:16 Branding is not just about logos and colors, but rather a science that involves understanding how people perceive, experience, and remember brands through sensory assets like shapes, sounds, and stories.

07:07 The more distinctive and memorable brand assets a company has, the more top-of-mind they will be with their target audience, leading to increased sales and growth.

12:51 Being neurodiverse can be a superpower in branding, as it allows one to deeply understand sensory experiences and create more meaningful connections with customers.

22:13 Finding the right fit and environment that plays to one's unique strengths and passions is key to personal and professional fulfillment.

30:06 Getting out of one's own way, listening to oneself, and following the breadcrumbs of what feels good can help businesses and individuals advance to the next level.

Resources

Podcast: Play in new window | Download (Duration: 31:31 — 43.5MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Interview • Podcast

Comments are closed.

«
»

↑ Back to Top