1076: G2A Gaming E-Commerce Platform: Marketing Strategies for Digital Marketplaces with CMO Mona Kinal
An expert in brand strategy, brand management and 360 degree marketing communication, Mona has over 20 years of experience working for international and local companies in Poland and abroad, including as Head of Communications Emerging Markets at Viacom across over 110 markets in Europe, the Middle East, Africa, India and Russia, and as Head of Communications Central Europe at Discovery Networks Europe and Head of Consumer Communications Central and Eastern Europe at the international agency MMD Public Relations.
Before G2A, Mona has been associated with the retail industry and leaders of omnichannel sales globally – first as CMO of 4F, 4F Junior and 4Faces in OTCF SA sports company, then as CMO in the Polish Kazar Group as well as CMO and Executive Team Member at the Empik Group. Currently CMO at G2A.COM - the world's largest global marketplace for digital entertainment in the form of games, gift cards and software.
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