1308: Agents of Good: Connecting with Donors Beyond the Typical Pitch with Creative Director John Lepp

Saturday, May 10, 2025

A lot of nonprofits rely on mass messages and templated outreach that make donors feel like just another transaction. People want to feel like their support means something, not like they’re being hit up for cash on autopilot. When there's no real connection, even well-meaning appeals fall flat. But when a supporter feels seen and valued, everything shifts—the relationship becomes real, and the impact grows with it.

John Lepp is a direct response marketing and design expert with 25+ years of experience helping charities connect with donors. As a partner at Agents of Good and author of Creative Deviations, he focuses on creative, heartfelt fundraising strategies. Today, he highlights the importance of recognizing donors—especially older women—and crafting emotionally resonant, personalized campaigns. Stay tuned!