1317: Bill Rice Strategy Group: FinTech Lead Generation Secrets for Agencies with Principal Consultant Bill Rice

Monday, May 19, 2025

Running an agency can feel like shouting into the void—hours spent on content, pitch decks, and proposals that never land. It’s frustrating when you know you’re good at what you do but can’t seem to cut through the noise. A lot of the time, it’s not about effort—it’s about missing the mark on what really speaks to the people you want to work with. Without that connection, growth stays slow no matter how hard you push.

Bill Rice is a FinTech marketing expert with 20+ years in sales strategy and a background as a U.S. Air Force officer. He now runs Bill Rice Strategy, helping startups grow through smart lead generation. Today, he breaks down how FinTech companies can connect with customers by focusing on relatable content, using AI to assist (not replace) creativity, and building personal brands that earn trust. His approach is clear: be human, be strategic, and stay authentic. Stay tuned!