1505: Sales Multiplied Through Media: Use Direct Response Marketing to Drive High-Value Leads with Lead Generation Strategist Roy Furr
Roy Furr is a direct response marketer, lead generation strategist, and copywriter who helps financial advisors and entrepreneurs unlock scalable, sustainable growth. With a passion for measurable marketing results, Roy specializes in building high-converting lead generation systems and “productized offers” that turn prospects into loyal clients. After generating over 5,000 appointments and moving $2 billion in client assets in a single year, Roy now brings his proven blueprint to designing marketing programs from scratch—helping business owners master the art of sales systems, persuasive communication, and performance-based marketing.
In this episode of Marketer of the Day, Roy Furr joins Robert Plank to share his journey from agency work and freelancing to in-house leadership, revealing essential lessons for building efficient sales funnels, running data-driven marketing campaigns, and embracing an entrepreneurial mindset. Roy explains the power of “productized offers” for overcoming lead resistance, discusses the importance of testing, iteration, and self-trust, and outlines systems for organizing, scaling, and measuring marketing success. Listeners will discover how to convert leads through value-driven calls, design friction-free buyer journeys, and adopt mindsets for learning from setbacks and fostering business growth.
Quotes:
“Advertising is sales multiplied through media.”
“Trust yourself—not that you’ll always get it right, but that you’ll keep learning and adapting until you do.”
“The magic happens when you frame the first appointment as free value, not a sales call.”
Resources:
Podcast: Play in new window | Download (Duration: 30:47 — 42.3MB) | Embed
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