Archive for August, 2018

590: Family, Fitness, Finances and Friendships: The American Dream Realized Through Hard Work, Positive Beliefs, Sacrifices and Focus with Hayk Tadevosyan

August 31, 2018

Hayk Tadevosyan has an upcoming book called Mind Control: 14 Principles of Achieving The American Dream - Manual to why most successful people feel unfulfilled and what to do about it.

He's here to talk about his mindset, belief system including hard work and modeling, and compounding. He also shared the 4 pillars: Family, Fitness, Finances, and Friendships. He's all about dedication, simplicity, and course correction... and is here to explain what it takes to live a life of success and fulfillment.

Quotes:

“We don't attract what we want in life, we attract what we are.” – Hayk Tadevosyan

“Positivity takes practice, and a lot of it has to do with the information you're exposing yourself to.” - Hayk Tadevosyan

“To live in the future is to be in fear, and to live in the past is to live in regret. To be happy is to be in the moment.” - Hayk Tadevosyan

Takeaways:

04:40 Success isn't just about money, but about balancing family, fitness, finances, and friendships equally.

07:22 Temporary happiness from material things often leads to regret and emptiness.

12:57 Nothing substitutes good old-fashioned hard work and consistent effort.

19:12 We attract what we are, not what we want, so focus on personal growth and positive environment.

23:35 Be careful who you ask for advice, as not all mentors or supporters have your best interests in mind.

Resources

Hayk Tadevosyan (Official Site)
Hayk Tadevosyan (LinkedIn)
Hayk (Facebook)

Podcast: Play in new window | Download (Duration: 30:47 — 70.5MB) | Embed

589: Reversing Burnout: How to Thrive, Find Courage to Pull the Trigger, Regain Focus, Be All-In and Have a Greater Impact with Peter Atherton

August 29, 2018

Peter Atherton is a consultant, speaker, and author of the book "Reversing Burnout. How to Immediately Engage Top Talent and Grow! A Blueprint for Professionals and Business Owners." Pete is the President of ActionsProve, LLC and works with high-achieving professionals and business owners to create greater growth and profits through more effective employee attraction, retention, impact, and branding. For more than 20 years prior, Pete was a very successful and accomplished professional civil engineer focusing on designing sophisticated water treatment facilities and major public infrastructure projects.

Pete sold his engineering firm ownership to focus on designing systems for professionals and organizations to grow and succeed in more relevant and effective ways. Pete has also served in multiple capacities in the non-profit sector to achieve both local and global impact, and is a co-founder of the 100 Men Who Care chapters for Southern Maine and Knoxville, Tennessee.

Quotes:

“Money will never fully satisfy. Having the best products and services in our organization will never fully satisfy. We're made for more than that.” – Peter Atherton

“We're not made just for provision and being productive in our life. We're going to want to have a sense of mission. We're going to want to be connected to our community.” - Peter Atherton

“When people achieve success, many of us get trapped—caught in the comfort, money, and momentum that make it difficult to push forward and grow.” - Peter Atherton

Takeaways:

04:36 Having the courage to make career changes requires careful planning and understanding your skills' transferability.

08:26 Burnout isn't just feeling tired; it's a complex mix of work overload, losing passion, and missing out on life.

17:07 Creating daily margin - even just 30 minutes - for self-reflection can help prevent and address professional burnout.

20:45 Successful professionals should expect and plan for career shifts, understanding that being "all in" doesn't mean staying in the same role forever.

31:40 Money and comfort can trap you in a career that no longer serves your personal growth and happiness.

Resources

Reversing Burnout: How to Immediately Engage Top Talent and Grow (Book)
Peter Atherton (LinkedIn)
Actions Prove: Strategic Planning & Executive Coaching (Official Site)

Podcast: Play in new window | Download (Duration: 32:01 — 73.4MB) | Embed

Stand Out from the Crowd in Internet Marketing with ContactMonkey, Bonjoro, Google Voice, and GIF Personalization

August 28, 2018

588: Your Big Idea: Take Massive Action, Launch a Podcast, Become the Thought Leader in Your Industry, and Stay Focused with Entrepreneur on Fire John Lee Dumas

August 22, 2018

John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs every Monday and drops value bombs every Thursday. With over 2000 episodes, 1.3 million listens every month, and seven-figures of annual revenue, JLD is just getting started. Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE!

JLD tells us about his journey of publishing 2000 podcast interviews in 2000 days, the importance of focus and time management, PLUS why you need to build a following (influence) so that you can network (and collaborate) with others who have a huge following, and network your way to success.

Quotes:

“We're always going to be better off combining our forces than trying to just be in a silo and grow alone.” – John Lee Dumas

“If you find yourself getting bored with those kind of questions, then you're just in the wrong field, and that's not a bad thing.” - John Lee Dumas

“I want my guests to give me their best, and by giving me their best, they're giving the listeners their best.” - John Lee Dumas

Takeaways:

02:23 Maintaining personal health and wellness is crucial for sustaining high-energy professional performance.

05:29 Quality trumps quantity when creating content, especially in a crowded digital landscape.

07:46 Building strategic partnerships allows entrepreneurs to grow together by sharing audiences and expertise.

11:29 Preparing interview questions in advance helps guests provide more thoughtful and valuable responses. 13:01 Genuine curiosity and passion are key to avoiding burnout in repetitive professional tasks.

Visit Your Big Idea to Flesh Out Your Big Idea in Just 3 Hours

Podcast: Play in new window | Download (Duration: 29:42 — 27.3MB) | Embed

587: Make Time for What’s Important: How to Get Motivated, Stay Organized, Time Block, Prioritize, Amplify Your Productivity and Hit All Your Goals with Robert Plank

August 20, 2018

Robert Plank from The Checklist Mindset is back with a solo episode to revisit your productivty, mindset, and goal setting!

If you'd like to schedule a call with Robert to get a better handle on your time management, delegation, and technology, then reach out at: Robert@RobertPlank.com

Podcast: Play in new window | Download (Duration: 44:35 — 40.9MB) | Embed

Must Have Tools

Second monitor
LogMeIn (set a conversion job, check on upload)
LastPass (plus iPhone app)
Google Drive (share files)
Learn a few keyboard shortcut

Tool of the Day: Permanent Clipboard for Chrome

Making the Time

Rewrite goals, write them over and over
iPhone notepad, set to lock screen wallpaper
Wake up one hour earlier or stay up one hour later, dedicate the time
Time block (chunk), automate and schedule
Google Calendar (take it seriously, keep the connection strong)
The X Factor: 50 days of consistent (small) progress
Four Daily Tasks: plan tomorrow, today.

Motivation

Record a podcast episode or Facebook Live as a sort of talk therapy
Four Daily Tasks: don't lose momentum & adjust
Accountability partner: YouTube video, Skype call, text, follow-up at the end of the day
Countdown timer
Camtasia Babysitter
Google Calendar
Set work hours
Time blocking: batching/chunking

Quotes:

“If you ever look up the difference between people who are frustrated and don't make money versus people who are happy and make a lot of money. One of the biggest correlations is that the people that make money read instead of watching TV.” – Robert Plank

“Not having a plan is as absurd as driving across the country—or through unfamiliar streets—without a GPS, a map, or even paying attention to street signs.” - Robert Plank

“We often complicate things for ourselves and hide behind that complexity. We say, "I've got so much going on." But is that really true? Did you actually accomplish a lot today, or did you just move things forward without real progress?” - Robert Plank

Takeaways:

00:24 Cutting out time-wasting activities like live TV can dramatically improve personal productivity and free up hours for meaningful work.

18:24 Using a password manager like LastPass helps create strong, unique passwords while simplifying online security.

24:05 The X Factor technique of tracking daily progress with a 49-day grid can help maintain motivation and build consistent habits.

33:55 Focusing on just four critical daily tasks prevents overwhelm and ensures meaningful progress in your work.

41:50 Batching similar tasks together is more efficient than switching between different types of work throughout the day.

Podcast: Play in new window | Download (Duration: 44:35 — 40.9MB) | Embed

586: Dare to Be Seen Using Podcast Guesting Campaigns: Win-Win Joint Ventures, Reputation Management, and Content Marketing with Kansas City Web Designer Phil Singleton

August 17, 2018

Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City.

Podcast: Play in new window | Download (Duration: 44:37 — 40.9MB) | Embed

In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It's also been featured on MSNBC and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”.

Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year.

Phil's latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales.

Quotes:

“I've never done anything that provides as much bang for the buck as getting booked on established podcasts.” – Phil Singleton

“If you’re into blogging, podcasting, or being a podcast guest, step back and analyze the entire process. Look for ways to optimize and unlock additional benefits—that’s how you can amplify its impact significantly.” - Phil Singleton

“I'm not a really good salesperson in terms of selling other people stuff, I only sell what's working for me.” - Phil Singleton

Takeaways:

01:37 Podcast guesting offers massive marketing benefits with minimal effort, providing SEO boosts, audience exposure, and reputation management.

17:32 Podcast appearances can help push down negative online content and improve personal branding.

20:14 Transcribe and repurpose podcast episodes as blog content to maximize SEO potential.

30:19 Always aim to deliver high-value content when appearing as a podcast guest, focusing on educating rather than direct selling.

34:47 Build your own podcast to capture subscribers and create a complete content marketing ecosystem.

Resources

Podcast Bookers (Podcast Booking Service)
SEO for Growth (Book)
Kansas City Web Design & SEO (Service)

Podcast: Play in new window | Download (Duration: 44:37 — 40.9MB) | Embed

585: Write Your Book in a Flash to Create the Paint By Numbers Big Business Card of Your Dreams, Apply Structured Creativity, Grow Your Confidence, and Land Your Ideal Clients with Dan Janal

August 15, 2018

Dan Janal helps leaders build their brands with books. He has written more than a dozen books. His latest book is called "Write Your Book in a Flash: The Paint-by-Numbers Systems for Writing the Book of Your Dreams - Fast!"

When Dan helps thought leaders and business executives write their books, he helps them take their businesses to the next level and exert greater influence.
Dan has spoken everywhere from Beijing to Budapest, from Brazil to Boston. He taught classes at Berkeley and Stanford.
He was president of his National Speakers Association chapter in Minnesota. He holds bachelor's and master's degrees in journalism from Northwestern University.
Dan was an award-winning daily newspaper reporter and business newspaper editor who interviewed President Gerald Ford and First Lady Barbara Bush.

Quotes:

“Good is good enough and perfection is the enemy of done.” – Dan Janal

“The purpose of a book, especially for an entrepreneur, is a big business card. It's a way for your prospects to get to know, like and trust you, so they want to do business with you.” - Dan Janal

“No one wants to read the encyclopedia about a specific topic. The purpose of the book is to solve a problem. That's the only reason why anyone will read a book or buy a book is to solve a problem.” - Dan Janal

Takeaways:

04:18 Writing a book doesn't require being super motivated every single day; you can fill in outline pieces when inspiration strikes.

05:38 Overcoming mental blocks is crucial - writers shouldn't accept "writer's block" as a legitimate excuse to stop working.

17:29 A business book should solve a specific client problem and serve as a powerful marketing tool, not an exhaustive encyclopedia.

21:15 Books today are most effective when they're short, targeted, and quickly consumable by busy professionals.

26:55 You can write a book using existing materials like blog posts, quotes, and transcripts instead of starting from scratch.

Resources

For Information About His Book Coaching, Developmental Editing Or Ghostwriting, Go To: Write Your Book In A Flash (Website)

Podcast: Play in new window | Download (Duration: 33:04 — 30.3MB) | Embed

584: The CLICK Technique, 5-Day Launch Challenges and Local Podcasts: Create a Five-Figure Funnel Through Curiosity, Landing Pages, Irresistible Offers, Then Cultivate and Keep Going with One-Click Lindsey Anderson

August 13, 2018

One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website trafﬁc and leads.

Podcast: Play in new window | Download (Duration: 47:23 — 43.4MB) | Embed

Lindsey is the founder and CEO TrafﬁcAndLeads.com that specializes in driving trafﬁc, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging … the list goes on. She knows how to utilize the myriad of online marketing options to generate more trafﬁc and leads which produces more paying clients.

One Click Lindsey is here to unpack the C.L.I.C.K. technique, which stands for:

Curiosity (content)
Landing Page (professional, mobile, Google Analytics, Facebook pixel)
Irresistible Offer
Cultivate (follow-up)
Keep Going

She also explains the 5-day launch challenge and her strategy of creating a "local" city-based podcast to talk to potential clients.

Quotes:

“The more you email market, the better. What I don't want you to do is email three times in a week and then not email them for six months. That is not going to work.” – Lindsey Anderson

“Don't get caught up in the stats. It's all about relationships. Just focus on one-on-one relationships and your business will grow.” - Lindsey Anderson

“People do business with people, and not just dry, stuffy people sharing facts.” - Lindsey Anderson

Takeaways:

02:34 Consistent, simple content creation beats perfect, overthought marketing strategies.

06:50 Use multiple content pillars to keep your marketing fresh and personal.

24:01 Focus on steady, long-term marketing efforts rather than seeking instant results.

29:07 Create urgency and engagement through time-limited, interactive challenges.

36:05 Build genuine relationships by helping others without expecting immediate returns.

Resources

Podcast: Play in new window | Download (Duration: 47:23 — 43.4MB) | Embed

583: Beyond the Book: Embark on the Quest for Greatness, Never Stop Marketing, Fight Obscurity, Become Memorable Using an Audio Logo, and Get High Paying Clients with Trevor Crane

August 10, 2018

Trevor Crane is an 11 time #1 international bestselling author and the founder of Epic Author Publishing.

Podcast: Play in new window | Download (Duration: 57:45 — 52.9MB) | Embed

He is the also host of the GreatnessQuest.com podcast and co-founder of SuperKidsBooks.com.

Trevor's mission is to help publish 1000 new authors and help people take their LIFE and their BUSINESS to the next level – no matter how successful they already are.

Since 2003, Trevor has been a trusted business adviser, coach and mentor. He is president of Step Up Strategies, Inc. and together with his team, they help companies outperform, outsell, and outlast the competition through systemic and strategic consulting, coaching, training, marketing and support. He helps his clients generate MILLIONS OF DOLLARS in bottom line profits.

Trevor leads mentoring and mastermind programs for service based professionals and entrepreneurs with his wife, Robyn Crane.

Trevor is also a sought after speaker, trainer and coach. His unique commonsense approach, along with his humor, wit, and infectious energy, allows him to connect with any audience.

Quotes:

“Money is simply a measure of the greatness, goodness, and contributions you provide to others. It is a privilege and an honor to receive it, and it becomes your moral duty and responsibility to seek substantial wealth to make a greater impact.” – Trevor Crane

“If all you do is try to stay within the lines and make everybody happy, you will lose. So, to have the courage, stick your head up and go out and get something.” - Trevor Crane

“The hero is the person that has the courage and the intelligence to ask for help, receive it, and then walk the golden brick road.” - Trevor Crane

Takeaways:

04:40 Your book must have a clear next step for readers, not just be a standalone product.

06:57 Success comes from understanding who your book is for, what problem it solves, and what results it delivers.

18:56 Build a platform and audience that grows with each book, creating a self-sustaining marketing cycle.

22:21 Craft a clear, concise audio logo that explains who you help, what problem you solve, and the results you deliver.

39:40 Stop hiding and start promoting; waiting for perfect conditions means missing opportunities to connect with your audience.

54:30 Have the courage to be seen and heard, even if it means being polarizing or facing potential criticism.

Resources

High Paying Clients (Free Book)
Big Money With Your Book without Selling a Single Copy (Free Book)
Trevor Crane (Official Site)

Podcast: Play in new window | Download (Duration: 57:45 — 52.9MB) | Embed

582: Niche Down and Play Bigger: Evangelize and Redesign the Problem, Market Differently, and Master Category Design with Christopher Lochhead

August 9, 2018

Christopher Lochhead, author of Play Bigger (and now, Niche Down) is THE person to listen to if you're looking for the courage to stand out (in your life and business) using what's called "category design."

Podcast: Play in new window | Download (Duration: 37:12 — 34.1MB) | Embed

If you'd like to become LEGENDARY by carving out your own category -- in the same way Apple, 5 Hour Energy, CarMax, Goldiblocks, and The World's First Arcade Bar (Barcade) did -- then you'll need to market AND redesign the problem you're solving so you can't be compared to anyone else.

Teach the world to think in a different (NOT better) way!

Quotes:

“Legendary entrepreneurs are intuitive category designers. They realize that the way they're going to be successful is actually not marketing a product and its features, but marketing a problem and a point of view about why that problem matters.” – Christopher Lochhead

“Legends don't want to be compared to anyone else. They want everyone that comes after them to be compared to them. They want to break and take new ground.” - Christopher Lochhead

“The number one problem in business today is failure to niche down or set a different way. Nobody buys a solution without a problem.” - Christopher Lochhead

Takeaways:

03:24 The most impactful innovators don't compete in existing markets - they create entirely new ones by reimagining problems.

05:46 Stop trying to be better than competitors. Create a unique market category that solves problems differently.

12:03 Successful entrepreneurs evangelize a problem, not just sell a solution. They teach people to see challenges from a new perspective.

29:28 Niching down isn't just for big companies. Small businesses and individuals can carve out specialized spaces by focusing on specific problems.

35:30 Your unique difference is your greatest strength. Have the courage to stand out and create your own path.

Resources

Legends and Losers (Podcast)
Niche Down: How To Become Legendary By Being Different (Book)
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (Book)
Christopher Lochhead (LinkedIn)

Podcast: Play in new window | Download (Duration: 37:12 — 34.1MB) | Embed

Archive for August, 2018

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Visit Your Big Idea to Flesh Out Your Big Idea in Just 3 Hours

Must Have Tools

Making the Time

Motivation

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