401: Jungle Scout: Search for Profitable Amazon FBA Selling Opportunities and Spy on Your Competition with Greg Mercer

Greg is the founder and CEO of Jungle Scout as well as a suite of other tools to empower Amazon sellers. When he's not working on the software side of things, he continues to manage and grow his physical product brands. Listen in as he explains what you need to do on Amazon in order to create the proper products, stay competitive and follow the trends in the fast-paced world of Fulfilled By Amazon e-commerce.

Quotes:                                                                                                                                   

“What I learned is that a lot of people understand how good of an opportunity selling on Amazon is, but most don't know where to begin or what they should start selling.” – Greg Mercer

“Technology is awesome. Just 10 years ago, big companies were probably spending tens or hundreds of thousands of dollars on market research studies, and now a normal dude can just go on Amazon, read bad reviews, and know exactly what's wrong with a product.” – Greg Mercer

“Most people go wrong on Amazon by choosing what they're going to sell based on emotions, gut reactions, or their passion.” – Greg Mercer

Takeaways:

04:04 Small improvements in product design can lead to significant market advantages and higher sales volumes.

07:36 Amazon's massive scale offers endless opportunities for sellers, even with increasing competition.

12:45 Successful product research involves analyzing competitor reviews, understanding customer pain points, and making strategic improvements.

17:34 Data-driven product selection trumps emotional or passion-based choices when entering the Amazon marketplace.

21:23 Tools like Jungle Scout can transform product research from a guessing game to a precise, data-backed strategy.

Resources

Podcast: Play in new window | Download (Duration: 27:45 — 25.4MB) | Embed

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Filed in: Amazon • Archive 2: 2017 • Interview • Podcast

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