Archive 2: 2017

500: Productivity Tools to Get Your Head in the Game: 16X Multiplier, The One Thing Scorecard, and 80/20 Gamification with Copywriter Kevin Donlin

February 16, 2018

Kevin Donlin returns to the Marketer of the Day for the 500th episode!

Podcast: Play in new window | Download (Duration: 31:16 — 71.6MB) | Embed

He's been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads.

He's been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including his latest book, Marketing Multipliers.

For this return appearance, Kevin shares a few simple but powerful techniques that are working very well for him lately. One is "The One Thing 3x5 Scorecard" where he lists the 3 to 5 go-to activities he can perform in his business, from calling a prospect on the phone to mailing a letter or book. There's the Pocket Seinfeld calendar, and the 16X Pathfinder method to replace the bulk with the select few that makes a difference -- 80/20 -- and strategically abandon what isn't working.

Quotes:

“If you look at your calendar and how you use your time, 80% of it is largely wasted. It's only producing a small number of outputs.” – Kevin Donlin

“The most successful people are typically in the zone all day. It's like being at a seminar or your favorite destination city. You're not thinking about news or politics; you're just in the moment.” – Kevin Donlin

“90% of news is bad news. 90% of politics is outrage and anger. If you're looking at or thinking about that stuff, it's dragging you in the opposite direction of your goals.” – Kevin Donlin

Takeaways:

06:52 Creating a simple daily tracking system can boost your marketing productivity and keep you focused on key business-growing activities.

07:41 Visual tracking methods, like using sticky notes or scorecards, can help entrepreneurs stay accountable and motivated.

13:49 Most people waste significant time on low-value tasks that produce minimal results, and identifying these can dramatically improve business performance.

21:21 Replacing time-consuming, unproductive activities with high-impact tasks can potentially increase your effectiveness by 16 times.

26:26 Eliminating distractions like news, social media, and constant email checking can free up mental space for strategic business growth.

Resources

Marketing Multipliers (Membership Site, reply to initial email with "Robert Plank 500th episode")
Kevin's previous Marketer of the Day (Interview)
Marketing Multipliers: 11 Simple Tools to Grow Your Business (Book)
Client Cloning Systems: Get More Clients Like Your Best Clients (Site)
Kevin Donlin (LinkedIn)

Podcast: Play in new window | Download (Duration: 31:16 — 71.6MB) | Embed

499: Goal Setting, Finances, Budgeting and Growing with Ruby Tan

February 15, 2018

Ruby Tan is here to share an amazing story about her financial up's and down's. She shares her personal story about how through budgeting and planning, she was able to get out of debt and build wealth. She's a bookkeeper and teaches the Profit First Methodology to her clients.

Quotes:

“Doing a budget on paper is one thing, but practicing it is another, because human behavior is very hard to crack.” – Ruby Tan

“We have to recognize which is a necessity and which is a luxury—whether it's something I have to have, want to have, or need to have.” – Ruby Tan

“Sometimes we are forced into certain circumstances to help us make different decisions. Maybe down the road, we'll make a wiser decision.” – Ruby Tan

Takeaways:

01:45 Maintaining financial faith and staying committed to core values can provide unexpected support during tough times.

05:18 Cutting unnecessary expenses and distinguishing between needs and wants is crucial during financial hardship.

09:51 Consistent budgeting and financial discipline can help families overcome economic challenges and achieve long-term goals.

14:27 The "profit first" method helps businesses allocate income strategically, preventing complete spending of earnings.

17:30 Learning from financial struggles can create opportunities for personal and professional growth.

Resources

CELA Bookkeeping (Official Site)
Ruby Tan (LinkedIn)
Podcast interview: Navigating Debt with Ruby Tan (Podcast)

Podcast: Play in new window | Download (Duration: 21:30 — 49.2MB) | Embed

498: Fundamentals, Freedom, Hiring, and Scaling with Nicole Wipp

February 14, 2018

Nicole Wipp is the founder and CEO of Wipp Enterprises LLC, a consulting and training firm that provides a range of leadership, team creation, team building and retention services to large companies, and to the small business/entrepreneur market as NicoleWipp.com. She also leads a highly successful boutique elder law firm.

In these capacities, Nicole is a sought after expert on numerous topics related to building successful businesses through powerful teams, has spoken on numerous stages nationwide, is a frequent guest on top podcasts, and has authored a number one bestselling book. Wipp Enterprises is a Kolbe Certified solutions provider and is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).

Quotes:

“The point of being an entrepreneur is about freedom. And freedom is not just about money; it's also about time and the ability to do things other than work in your business.” – Nicole Wipp

“Bad things happen to good people, or to people who try to do the right things. It's just what life is about.” – Nicole Wipp

“If you really want to grow a great business, you have to start thinking about your business in terms of scalability. The only way you're going to be able to scale your business in a way that doesn't involve more of you is by having the right team.” – Nicole Wipp

Takeaways:

01:17 Entrepreneurs often mistake team building as an expense, when it should be viewed as a way to generate more income.

10:35 Hiring the right team member means finding someone who complements your work style, not just someone who can do the job.

18:26 Self-awareness is crucial in understanding your role and the type of team members you need to succeed.

22:03 Building a successful business isn't just about making money, but about creating freedom and sustainable work processes.

30:29 Productive conflict within a team can lead to better decision-making and business growth.

Resources

Nicole Wipp: The Results Catalyst (Official Site)
Dear Mom & Dad: Help Me Help You: An Elder Law Attorney's Guide to Smart Strategies & Difficult Conversations About Health and Money (Book)
Wipp Enterprises: Bring Out the Best in Yourself and Your Team (Site)
Nicole Wipp (LinkedIn)
Smart Planning 101 (Site)
Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi (Book)
Thinking, Fast and Slow by Daniel Kahneman (Book)

Podcast: Play in new window | Download (Duration: 32:46 — 75.0MB) | Embed

497: Create a Simple Strategy to Hit Goals and Make Important Decisions with Business Plan Answer Man David Brown

February 13, 2018

Dave Brown, The Business Plan Answer Man, is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money.

His first book, From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales.

Quotes:

“Your business plan is the blueprint to build that business. As you start each piece, begin with the foundation, then the floor, the walls, and the roof—think of it in that context.” – David Brown

“There are some things out there that make great hobbies, but they do not make a good business. There's no market for them, and you haven't done any research.” – David Brown

“If everybody is a customer, then really nobody is, because you can't focus on everybody.” – David Brown

Takeaways:

02:12 Break down business planning into small, manageable pieces to avoid feeling overwhelmed.

05:47 Focus on solving a specific problem for a tightly defined customer group rather than trying to serve everyone.

11:39 Use brainstorming techniques like writing everything down first, then narrowing your ideas to the most effective strategies.

14:17 Create a living business plan that involves your team and can be adjusted as you learn and grow.

17:32 Know your daily operational costs in simple, actionable terms that everyone on your team can understand.

21:27 Share your business expertise by giving back and helping others learn from your past experiences and mistakes.

Resources

Business Plan Answer Man (Free Questionnaire)
From the Bottom Up (Book)
dave@BusinessPlanAnswerMan.com (Subject line: "template" to get the template)

Podcast: Play in new window | Download (Duration: 26:19 — 60.2MB) | Embed

496: Move the Needle, Celebrate Wins, and Money Mindset Conversations with Jen Hemphill

February 12, 2018

Jen Hemphill, a military spouse & proud bilingual Latina, helps women who are tired of the traditional money advice gain a renewed sense of control, confidence and freedom in their financial life. She is a Money Confidence Coach, an AFC (Accredited Financial Counselor) and host of the Her Money Matters Podcast. She talks about what we need to know to "move the needle" with our money, celebrate wins and have money conversations to get the right mindset and build confidence.

Quotes:

“Money experts talk to the masses, and their guidance and advice are good, but they're speaking to the masses. We need to understand that we are the experts in ourselves.” – Jen Hemphill

“Without confidence, we can't move forward—or we do so sluggishly. We don't move at a fast pace, and we don't move with energy and excitement.” – Jen Hemphill

“Money stories are so important. The reason they matter is because they really lead to our mindset—they're what develop our mindset.” – Jen Hemphill

Takeaways:

08:04 Celebrating small financial wins builds confidence and keeps you motivated to continue improving your financial situation.

11:54 Customized financial plans work better than one-size-fits-all traditional money advice.

13:52 Money conversations are crucial for personal financial growth and breaking societal taboos.

15:38 Understanding your personal money story helps break free from limiting beliefs about finances.

24:03 Fear of looking at financial numbers prevents people from making meaningful financial progress.

Resources

Her Money Matters (Podcast)
Jen Hemphill (Official Site)
Her Money Matters: The Missing Truths from Traditional Money Advice (Book)
Her Money Matters (Facebook Group)

Podcast: Play in new window | Download (Duration: 25:49 — 59.1MB) | Embed

495: Market Yourself in Voiceover By Thinking Outside the Box with Susan Berkley

February 11, 2018

Susan Berkley is a top voice-over artist and telephone voice for AT&T, Citibank and many others. An internationally known communications expert, she’s the author of Speak To Influence: How To Unlock The Hidden Power Of Your Voice and her latest book, The Persuasion Code. She is president and founder of The Great Voice Company in Englewood Cliffs, New Jersey.

She provides leadership training in persuasive speaking techniques for business and sales professionals worldwide, and works with top marketers to help them optimize the voices on their VSLs, achieving conversion lifts of as high as 20%. A frequent media guest, she has been featured on ABC News, CNBC, MSNBC, and in The NY Times, The LA Times and Business Week. Susan spent 15 years in broadcasting as a radio personality, including a stint as traffic reporter on The Howard Stern Show.

Quotes:

“The customer could care less about the sound of your voice. They only care about their product. If we're listening and paying attention to your voice, something is wrong.” – Susan Berkley

“All marketing is the same. The WHO is more important than the WHAT—the WHO being your customers, clients, and prospects.” – Susan Berkley

“There's no magic. There's no get-rich-quick. There's no being discovered. People don't realize how much work is involved in building any business. You have to be focused. You have to have a plan.” – Susan Berkley

Takeaways:

07:38 Treat voiceover work like a real business, not just a hobby, to achieve meaningful results.

10:54 Building long-term client relationships can turn small jobs into massive lifetime earnings.

13:19 Success in voiceover requires consistent work, strategic planning, and understanding your unique strengths.

14:06 Your voice should disappear into the message, making the product the star of the communication.

21:50 The power of voice in marketing is often overlooked but can significantly impact conversion rates.

Resources

Speak to Influence (Official Site)
Speak to Influence: How to Unlock the Hidden Power of Your Voice (Book)
Voice Over Secrets Exposed: How To Make Big Money With Your Speaking Voice (Without Leaving Your Home) (Book)

Podcast: Play in new window | Download (Duration: 26:09 — 59.8MB) | Embed

494: The Bravest You: Show Up on a Daily Basis, Find Your Calling and Persist Through Hard Times with Adam Smith

February 10, 2018

Adam Smith is an entrepreneur, life coach, consultant, public speaker, and the author of the new book, The Bravest You. Named one of the most influential people of 2014 by American Genius, Smith has written for Entrepreneur and Success Magazine, among other publications.

Adam talks to us about persistence, blogging, how to have ideas what outweigh the fears, show up on a daily basis, finding your calling/obsession, motivation, accountability, perspective, escaping "trapped" thinking, and so much more. Listen in!

Quotes:

“When the ideas outweigh the fears, that's when people can become truly passionate about something.” – Adam Smith

“I don't necessarily believe in the idea that you can become fearless. I believe fighting fear is a different daily battle—you show up, and different fears come.” – Adam Smith

“If your first response is to be a critic, my challenge to you is to take positive action and make the world a better place instead.” – Adam Smith

Takeaways:

06:42 Consistent daily effort and curiosity are more important than immediate success.

16:04 85% of fears never happen, making most worries unnecessary and counterproductive.

19:58 Passion is the critical bridge between fear and taking brave action in life.

21:52 Collaboration and outside perspectives can solve problems we can't see ourselves.

25:20 Critics should focus on creating solutions instead of tearing down others' work.

Resources

Email: adam@asmithblog.com
Adam Kirk Smith (Official Site)
The Bravest You: Five Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life (Book)
Adam Smith (Twitter)

Podcast: Play in new window | Download (Duration: 31:01 — 71.0MB) | Embed

493: Build an Online Business Through Content, Marketplaces, Feedback and Customer Education with Bernie Thompson

February 9, 2018

Bernie Thompson has founded 5 companies, including the global electronics brand Plugable. He's also the founder of Efficient Era, a company that helps other companies sell on Amazon. He's an engineer and inventor with 4 patents. And he considers marketing his greatest weakness.

He explains to us that his business has thrived without traditional marketing, but instead through content marketing (YouTube) and high traffic marketplaces. His company's 1-2 published videos per week solve common problems, market specific features, and educate.

Quotes:

“We don't know which of the videos are going to catch fire. You'll post a video and think, ‘Oh, that's so informative,’ or ‘That's so clever,’ and it just ends up being a dud—no one reacts to it.” – Bernie Thompson

“If you're selling a product right now in the United States, you have to be on Amazon—and that's a big part of what we do.” – Bernie Thompson

“We try to have different employees in the company empowered to do videos, and we don't put a lot of gatekeepers in front of them.” – Bernie Thompson

Takeaways:

03:44 Marketplace platforms like Amazon can be a powerful channel for businesses to reach customers without heavy traditional marketing investments.

05:50 Content marketing through targeted, solution-focused videos can effectively showcase product capabilities without overwhelming viewers with technical features.

08:47 Building a successful online business requires consistent content creation and adapting strategies based on audience feedback and data.

18:07 Empowering employees to create content across different styles can help maintain engagement and provide diverse perspectives.

22:14 Solving internal business challenges can lead to creating valuable software tools that can be marketed to other businesses facing similar problems.

Resources

Plugable (USB and Bluetooth Devices)
Efficient Era (Tools for Amazon Sellers)

Podcast: Play in new window | Download (Duration: 28:52 — 66.1MB) | Embed

492: Podcast Power Guesting, Facebook Chatbots, Networking, Time Management, Free Traffic and More with Heather Havenwood

February 6, 2018

Heather Havenwood returns to the show to discuss power guesting and chatbots. She's a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies.

Podcast: Play in new window | Download (Duration: 44:30 — 40.7MB) | Embed

She tells us how to take a stand, step outside our comfort zone, manage our time more effectively, live the rock star lifestyle of productivity, and "feed the beast" of the business. Finally, she explains why it's important to go on a media tour and use Facebook chatbots to further your business, build a strong list, and make sales.

Quotes:

“If you want to become an expert in your field, you have a podcast and you're a guest on podcasts. That's now the new way to be an expert.” – Heather Havenwood

“When you are an authority, you can't have everyone love you.” – Heather Havenwood

“If you're promoting yourself, you do what you need to do. You can't control everything—when you're promoting, you do what you need to do.” – Heather Havenwood

Takeaways:

02:52 Entrepreneurs should treat self-promotion as a continuous, non-stop process of building their brand and connecting with potential clients.

16:17 Podcast guesting requires flexibility and a performance mindset, adapting to hosts' schedules and time zones even if it means recording interviews at unconventional hours.

22:49 Podcast guesting is a powerful, low-cost marketing strategy that can help entrepreneurs expand their reach and build authority.

27:32 Don't be afraid to ask to be a guest on podcasts, even if they're smaller or just starting out - every opportunity matters.

30:32 Facebook chatbots are the future of customer interaction, offering 100% message delivery and high engagement rates.

36:34 Being willing to appear on podcasts at unconventional times shows commitment to growing your business and reaching new audiences.

Resources

Ask Heather Ann (Ask Her Chatbot Anything)
Call with Heather (Schedule an Appointment)
Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest (Book)
Heather Havenwood (Official Site)

Podcast: Play in new window | Download (Duration: 44:30 — 40.7MB) | Embed

491: Back of the Room Sales and Speaking: Leads, Exposure and Branding with Alicia White

February 5, 2018

International Best Selling Author and Speaker, Alicia White from Back of the Room Productions is a brilliant strategist giving clarity and direction on the next steps in branding, business and speaking. Working with business owners, coaches, and entrepreneurs, Alicia helps them to elevate their expertise through consistent branding that conveys trust and effective strategies and tools to grow their business through speaking.

Alicia explains how to grow your business through speaking, following up, landing speaking gigs, and negotiating with event organizers.

Quotes:

“When I get on stage, I'm not just a graphic designer, I'm also a speaker, and I'm not just a speaker, I'm also a strategist and an international bestselling author.” – Alicia White

“People just don't know they can do it.” – Alicia White

“When you get in front of a group of audiences and you're able to leverage that time by generating leads and revenue, that's probably one of the quickest ways to grow your business.” – Alicia White

Takeaways:

01:24 Public speaking is a powerful way to generate warm business leads without the stress of cold calling.

03:45 You don't need to be a perfect speaker; being authentic matters more than avoiding every "um" and "ah".

22:02 Always have a clear strategy to collect contact information from audience members after your speaking engagement.

26:03 Start small by speaking at local networking groups to build confidence and refine your presentation skills.

28:27 Develop promotional materials that clearly showcase your professional value and expertise.

Resources

The Successful Speaker's Handbook: Tools, Strategies, & Ideas to Elevate Your Expertise as a Speaker (Book)
Back of the Room Productions (Website)
SpeakerSheets.com (Website)
Alicia White (Facebook)

Podcast: Play in new window | Download (Duration: 32:03 — 29.3MB) | Embed

490: Productivity and Lifestyle Secrets of Top Performers: Reduce Overwhelm, Outsource Weaknesses, and Achieve Ultimate Freedom with Carey Bentley

February 2, 2018

Carey Bentley is the CEO of Lifehack Bootcamp, the top ranked online productivity company. She shows overachievers how to bring sanity back into their lives. Her team has shown hundreds of people the techniques they need to be maximally effective at work and in their personal lives.

Carey discusses the three gratitudes, how to avoid victim thinking, scheduled downtime, self care, and the "Do By Tuesday" concept which allows you to go on the offense with your business.

Quotes:

“Until my champagne moment is done, everything else is a distraction.” – Carey Bentley

“The power of gratitude is just phenomenal. If you want to get every day started off on the right foot—feeling empowered, feeling positive—then gratitude is the way to do it.” – Carey Bentley

“Pre-planning is literally the golden ticket for anyone wanting one thing they should start doing immediately.” – Carey Bentley

Takeaways:

09:51 Taking extreme ownership of your time means believing you control your schedule, not external forces.

14:44 Choose one critical "Champagne Moment" task each week that, if completed, makes everything else easier or unnecessary.

17:27 Defend your work time by turning off digital notifications and creating focused work windows.

20:56 Practice daily gratitude to start your day with a positive, empowered mindset.

23:40 Schedule fun activities in advance to create motivation and natural time constraints for work productivity.

Resources

Lifehack Bootcamp (Website)
Carey Bentley (LinkedIn)

Podcast: Play in new window | Download (Duration: 31:20 — 28.7MB) | Embed

489: Construct Your Ideal Life, Enjoy the Fun Game of Entrepreneurship, House Hack and Master Real Estate to Build Long-Term Wealth with Coach Chad Carson

February 1, 2018

Chad Carson began real estate investing from scratch right out of college in 2003 at the age of 23. Since then, Chad and his business partner have bought, flipped, rented hundreds of properties in and around Clemson, SC. They currently focus on buy-and-hold rentals and private lending that produce regular monthly income.

Podcast: Play in new window | Download (Duration: 30:00 — 27.5MB) | Embed

Chad focuses on using real estate income to retire early and do what matters. For example, in 2017 he traveled with his wife and two young daughters to live in Ecuador in South America for a year. He also enjoys working on local community projects like pedestrian/bike paths.

He talks with us today about house hacking and practice buying -- and has a very doable strategy that involves you investigating 100 properties in your area within a short period of time to learn by doing.

Quotes:

“Real estate is a market-driven business. There is no U.S. real estate market—there's a San Francisco neighborhood market.” – Chad Carson

“The basics of real estate are: you're either going to try to buy low and sell high, or you're going to try to buy a property that has a really good ratio of rent to the price you pay for it.” – Chad Carson

“If you love the game, and if you love the process and just the doing of it, then I think you're going to stick with it.” – Chad Carson

Takeaways:

04:40 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions.

14:14 Cold calling and researching 100 properties helps build confidence and uncover potential investment opportunities.

21:29 Real estate investing offers multiple entry points, from house hacking with low down payments to partnering with experienced investors.

25:42 Money for real estate investments is abundant if you can find and structure good deals.

28:26 Successful real estate investing requires loving the process and being willing to weather challenges.

Resources

The Real Estate Investing (Newsletter)
Coach Chad Carson: Invest in Real Estate, Retire Early, Do What Matters (Official Site)
Chad Carson (YouTube)

Podcast: Play in new window | Download (Duration: 30:00 — 27.5MB) | Embed

488: The Art of Selling: Become a Sales Detective, Build Rapport, Trust, and Value By Asking Questions with Sales Wizard Hugh Liddle

January 31, 2018

Hugh Liddle is THE Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy, where you can learn to make selling easy, fun and profitable. He specializes in helping chiropractors dramatically increase their conversion ratios, sales and revenues. Hugh's sales training and coaching comes from over 47 years of in-the-field sales and sales management experience, so you get real life experience from his teaching, not just something out of a textbook.

Hugh is the author of Take the Icky and Scary Out of Sales. He's also a radio talk show host. His show, Sales Chalk Talk, is produced every week and is available on iTunes.

Quotes:

“People don't buy what they need. They buy what they want.” – Hugh Liddle

“It's not a salesperson's job to get a prospect to do what the salesperson wants them to do, or even thinks they should do. It's a salesperson's job to help the prospect do what they want to do.” – Hugh Liddle

“If you can find out what somebody really wants and you can help them get that, or you can give that to them, as long as they can afford you, you have a new client.” – Hugh Liddle

Takeaways:

02:31 Successful selling is about being a detective who asks smart questions and truly listens to understand a customer's deeper emotional needs.

11:05 Prospects buy based on what they want, not what they need, so focus on uncovering their true motivations.

12:14 Always communicate using "you" statements that directly answer the prospect's core question: "What's in it for me?"

19:04 Most sales challenges happen before the actual sale, not during the closing moment.

20:40 The sales process is about building trust, understanding the client's goals, and showing them exactly how you can help them achieve those goals.

Resources

Red Cap Sales Coaching (Website)
Sales Talk Chalk (Weekly Podcast)
Elite Sales Academy (Website)
Take the Icky and Scary Out of Sales (Book)
Hugh Liddle (LinkedIn)

Podcast: Play in new window | Download (Duration: 30:04 — 27.5MB) | Embed

487: Internet Legal Issues, Mistakes and Strategies with SoCal Internet Attorney Richard Chapo

January 30, 2018

Richard Chapo, the SoCal Internet Lawyer, is a San Diego attorney specializing in advising small and large online businesses on legal requirements when operating in or selling to the U.S. market. Richard's goal is to help clients avoid legal issues before they happen by being proactive when addressing legal threats. He's been practicing for 25 plus years.

Richard tells us that we should meet with our local attorney once per year to discuss possible legal "holes" in our business including FTC disclosures, DMCA, GDPR, cold calling, affiliate programs, direct mailing, affiliate compensations, social media accounts, insurance, and more.

Quotes:

“The beautiful thing about the web is it's the web—it's a free exchange of communication. But in some aspects, you're always going to have the garbage in, garbage out kind of scenario.” – Richard Chapo

“In the United States, there's no concept of privacy. Privacy in the U.S. is nothing less than a complete and utter joke. And if you think you have any privacy in the U.S., let me just tell you unequivocally—you do not.” – Richard Chapo

“If I were someone running an online business today, or thinking about starting one, I would give a lot of thought to my market and where my geographic market is.” – Richard Chapo

Takeaways:

00:00 Finding a specialized internet lawyer who understands your specific business can help prevent legal issues before they start.

11:49 Running an affiliate program requires careful management to avoid potential legal risks from affiliate actions.

23:33 The internet landscape is changing, with increasing regulations that will make online business more complex but not impossible.

27:58 New internet laws often seem out of touch, but they're typically just minor annoyances rather than business-ending challenges.

29:40 The online business world is shifting from a completely open model to one with more structured compliance requirements.

Resources

Law Offices of Richard A. Chapo (Official Site)
Richard Chapo (LinkedIn)
Richard Chapo (Yelp)

Podcast: Play in new window | Download (Duration: 31:18 — 28.7MB) | Embed

486: Build Connections, Start the Conversation, Tap into Pain Points, Simplify the Process, and Attract High-Ticket Clients with Benjamin Tyler

January 29, 2018

Benjamin Tyler is the founder of Client Enrollment Academy. Where he helps online entrepreneurs attract high quality leads and enroll clients into their premium services.

Struggling to build momentum in his business, Benjamin began leveraging his personal story and Facebook to land high paying clients. He now helps others implement these strategies into their business to they can create the income, impact and lifestyle that they desire.

Quotes:

“Intimacy is the new authority online, and it's those people who create relationships, build connections, and use old-school strategies online that are really crushing it right now.” – Benjamin Tyler

“If you're going to do high-ticket sales, you have to get people on the phone—and you don't even need a webinar to get them there.” – Benjamin Tyler

“If you're going to build a business online today, you have to be your brand. It's not your company, it's not your product—it's you.” – Benjamin Tyler

Takeaways:

02:05 High-ticket sales require direct, personal conversations that focus on the client's specific needs and pain points.

16:42 The key to effective selling is understanding what clients truly want and helping them make powerful decisions.

21:58 Sales success comes from building genuine connections and trust, not from using manipulative closing techniques.

23:48 Continuous learning and practice are essential to improving sales skills and overcoming initial fears.

24:30 Entrepreneurs should channel their nervousness about sales calls into excitement and confidence.

Resources

2018 Facebook Marketing Playbook (Free Gift)
Client Enrollment Academy (Website)
Benjamin Tyler (YouTube)

Podcast: Play in new window | Download (Duration: 31:09 — 28.5MB) | Embed

485: Email Marketing for Entrepreneurs: Indoctrination, Engagement, Awareness, Traffic and Conversions with Dustin Lien

January 26, 2018

Dustin Lien is the founder of Jump Influence where he teaches courses on email marketing to entrepreneurs, and he's also the host of The Unleashed Life Podcast. He has massive ambition to empower and equip new leaders to make disruptive, positive impacts on the world, one person at a time.

Quotes:

“If you believe in your product, you're doing a disservice to your audience if you're not telling them about it.” – Dustin Lien

“Email marketing is all about trust, so you want to gain trust—and a lot of that comes from setting expectations and communicating well.” – Dustin Lien

“The only goal of a subject line is to get someone to open the email, and the only function of your first sentence is to get them to read the second sentence—and so on.” – Dustin Lien

Takeaways:

04:40 Email marketing remains a powerful communication tool with significantly higher engagement rates compared to social media platforms.

07:16 Providing free value builds trust and earns the right to sell products to your audience.

15:58 Setting clear expectations with subscribers prevents overwhelming them and builds long-term trust.

19:52 Each email element has a specific purpose: the subject line gets opens, the first sentence drives continued reading.

22:49 Modern email service providers offer advanced features that simplify list building and subscriber management.

Free Online Class: Grow Your Email List Like a Boss

Podcast: Play in new window | Download (Duration: 32:10 — 29.4MB) | Embed

484: Re-Assess, Re-Engage, and Re-Affirm to Re-Succeed: Gratitude, Baby Steps, and Building Success Habits with James Colburn

January 25, 2018

James Colburn is a father, husband, acclaimed author and serial entrepreneur with vast experience in real estate, consulting and sales.

Podcast: Play in new window | Download (Duration: 33:04 — 30.3MB) | Embed

He is a Franchise Consultant and Sales Trainer for one of the largest and most successful real estate companies in the nation, John L. Scott. At the height of his real estate career he sold 10's of millions of dollars in real estate each year.

On the outside, it looked like James was living the ultimate dream, but along the way, he had lost his sense of purpose.

James realized that conventional measures of achievement can keep even the best performers from finding fulfillment. He mistakenly defined himself by his accomplishments rather than by who he was, which in turn, made him miserable!

To help others find purpose and redefine what matters most, James created his Personal Resucceed Coaching program where he helps high achieving professionals and entrepreneurs get more from life. He recently published his first book, RESUCCEED: Create an Extraordinary Future While You Sleep by Using the 5-Minute Epic Evening Ritual. In this book, James shares insight into the "purposeless epidemic" and breaks down the transformational evening ritual that's helping people reclaim their lives and find true happiness.

Quotes:

“What if, instead of living a life where you're not enough—but hopefully someday in the future you will be—we live a life where we're already enough?” – James Colburn

“We're all addicted to something—and for some of us, it's adrenaline, dopamine, ego, or the constant upward arrow on the bar graph.” – James Colburn

“Life doesn't promise there are only ups; there are downs. What goes up comes down, but guess what? What goes down comes up.” – James Colburn

Takeaways:

03:42 High achievers often chase success without building daily fulfillment into their lives.

06:44 Asking three reflective questions before bed can unlock creative problem-solving through your subconscious mind.

15:39 Believing you are already "enough" is more powerful than constantly trying to prove your worth.

26:44 Small, consistent habits can transform your approach to personal and professional growth.

30:23 Sleep and self-kindness are critical tools for sustainable success.

Resources

James Colburn (Official Site)
Resucceed (Book)
James Colburn (LinkedIn)

Podcast: Play in new window | Download (Duration: 33:04 — 30.3MB) | Embed

483: Connect the Dots, Master Podcasting, and Make Bold Creative Decisions with David Ralph

January 24, 2018

David Ralph hosts the online show Join Up Dots, where in each episode he takes his guests on a journey of discovery following the words of the late Steve Jobs.

From birth to today and back again David Ralph, joins up the dots of his guests lives, highlighting their failures and successes as he leads them to the time travel section "The Sermon On The Mic" where they have the chance to speak to their younger selves and share the advice they have gained.

David stops by to talk about his podcast, how to get off the treadmill, the three metrics that matter in your online business, how to avoid the comparison trap, and how to overcome burnout.

Quotes:

“I'm in competition with myself. I'm in a category of myself. I'm trying to make as much money as possible, have as much fun as possible, and have as much free time as possible.” – David Ralph

“The problem is not the driving; the problem is the stopping. I'm always looking at something else, so I've had to make a conscious decision.” – David Ralph

“If you're feeling a way you can't really pinpoint, more often than not, it's because your body's saying you've had enough.” – David Ralph

Takeaways:

02:14 Stripping away unnecessary work and distractions can lead to better productivity and personal satisfaction.

11:39 Burnout often stems from pushing too hard and not recognizing personal limits.

16:40 Skills from previous life experiences can unexpectedly prepare you for future ventures.

21:41 Making bold, creative decisions can open unexpected opportunities with less competition.

23:48 Focusing on personal metrics like list growth and income is more meaningful than external comparisons.

Resources

Join Up Dots (Podcast)
Podcasters Mastery (Course)
Interview Masterclass (Website)
Join Up Dots Episode 82 with Eric James (Podcast)

Podcast: Play in new window | Download (Duration: 26:18 — 24.1MB) | Embed

482: Discover Your AHA Moment and Market Your Book to Generate Consistent Leads with Mitchell Levy

January 23, 2018

Mitchell Levy is The AHA Guy at AHAthat who is a people publisher that empowers thought leaders to share their genius He is an accomplished Entrepreneur who has created 20 businesses in Silicon Valley including 4 publishing companies that have published over 800 books.

Mitchell is an international bestselling author with fifty eight business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. He talks to us about how to create a book quickly and how to make money with joint clients.

Quotes:

“You do business with those you know, like, or trust. So if you know, like, or trust somebody, and they can solve a problem for you, let them solve your problem.” – Mitchell Levy

“Just because something's easy doesn't mean it's not sophisticated, complicated, and valuable. What easy means is that it's one less thing for you to worry about.” – Mitchell Levy

“A book is only 10% of the success; the other 90% is what you do with it once you've got an asset that's done.” – Mitchell Levy

Takeaways:

11:15 Partnering with experts who complement your skills can help you provide more comprehensive solutions to clients.

16:12 Creating a book is just the first step; the real work begins in marketing and using the book to generate business.

20:42 Focus on solving your client's specific pain points when writing a book, not on complex theories.

24:24 Technology and platforms now make it easier to create professional content quickly, reducing the time and effort needed.

29:31 Social media presence is crucial, but it doesn't have to be complicated - just be where your potential clients are.

Resources

AHAThat (Content Sharing Platform)
ThinkAHA (Thought Leader Services)
Mitchell Levy (Official Site)
Mitchell Levy (LinkedIn)
Mitchell Levy (Amazon)

Podcast: Play in new window | Download (Duration: 39:15 — 35.9MB) | Embed

481: Six Practices In One Hour A Day, That Transform Your Life Day By Day with Gayle Guest-Brown

January 22, 2018

Gayle Guest-Brown is CEO and Executive Leadership Coach, Trainer and Speaker of Guest Brown Impact.

Podcast: Play in new window | Download (Duration: 27:47 — 25.4MB) | Embed

Guest Brown impact provides leadership training and keynote speeches on leadership topics to aid women's empowerment, teamwork, synergy and the effectiveness of organizations. She also provides one on one leadership coaching to women in leadership roles who are going through transitions or who feel lonely and isolated in their positions. As a confidential ally for work issues she unearths the wisdom of their lived experiences and their forgotten values so they can stand in their power and create their best solutions.

Gayle talks to us today about the six easy practices where she applies ten minutes a day in each of the following areas:

silence/prayer
reading
affirmations (daily devotion)
visualizations (vision board)
journaling
light exercise (5-10 minutes)

Quotes:

“Success is intentional. It happens because we plan for it and work for it. Eighty percent of success is mindset.” – Gayle Guest-Brown

“The early bird gets the worm. We've all heard that, and we all want to be successful—but it doesn't happen by chance.” – Gayle Guest-Brown

“Begin your day powerfully—in alignment, in balance, and on purpose.” – Gayle Guest-Brown

Takeaways:

07:12 Core values are long-term life guides that help make important personal and professional decisions.

11:14 Success requires intentional planning and a powerful morning mindset, not just chance.

20:21 Small, consistent 10-minute daily practices can transform your life across mind, body, and spirit.

24:19 Don't be hard on yourself if you miss a day; simply restart your routine without guilt.

24:34 Creating a supportive environment and preparing your space makes new habits easier to maintain.

Resources

Guest Brown Impact (Official Site)
GGB Coaching (Facebook)
Gayle Guest-Brown (LinkedIn)

Podcast: Play in new window | Download (Duration: 27:47 — 25.4MB) | Embed

480: Build a Sustainable Business: Operate Strategically, Correct Your Mistakes, and Create Consistent Systems with Josh Patrick

January 18, 2018

Josh Patrick is a serial entrepreneur. He's the founder of The Sustainable Business and The Stage 2 Planning Group.

Podcast: Play in new window | Download (Duration: 30:31 — 27.9MB) | Embed

His new book is Sustainable: A Fable About Creating a Personal and Economically Sustainable Business. Josh talks to us about why it's okay for your employees to make mistakes, how to correct those mistakes, and what sort of disaster scenario planning you need to have in place to have a business that runs smoothly and makes money, but is also as hands-free for you, so you can focus on strategy.

He also explains the five step process we need to implement in order to create a sustainable lifestyle business:

get clear on your values and mission (direction)
make yourself operationally irrelevant (delegate)
increase recurring revenue (a smooth sales process)
systematize
become economically viable

Quotes:

“The only mistake that you should never make is a mistake you don't learn something from.” – Josh Patrick

“Technology doesn't make you do anything right—it just makes you do it faster.” – Josh Patrick

“Most business owners are pretty good at thinking strategically—they're bad at acting strategically.” – Josh Patrick

Takeaways:

04:48 Build a business that can run without you, focusing on strategic thinking instead of daily tactical tasks.

11:10 Mistakes are learning opportunities, not business killers - embrace them and create systems to prevent repeat errors.

14:28 Automate processes only after proving they work manually and in small, controlled experiments.

16:58 Specialize in a narrow niche to become an expert that customers trust and are willing to pay premium prices.

25:21 Plan for potential business disasters before they happen to ensure quick, effective responses.

Resources

Email: jpatrick@stage2planning.com
The Sustainable Business (Official Site)
Josh Patrick (LinkedIn)
The Business Sustainability Radio Show (Podcast)

Podcast: Play in new window | Download (Duration: 30:31 — 27.9MB) | Embed

479: The Hustle: How to Stay Current, Stand Out from the Crowd, and Achieve Massive Business Success with Sam Parr

January 17, 2018

Sam Parr is the co-founder and CEO of The Hustle, a daily email newsletter that gives 500,000+ people the business news and information they need to start their day. Sam explains how The Hustle was started, what it does, his strategy and how he differentiates himself and his company in the marketplace.

Quotes:

“The hustle is about helping a generation of builders and entrepreneurs make a dent in the world.” – Sam Parr

“Success, for most people, takes decades. And I think it's important to acknowledge that even among successful people, it takes a ton of time to get something done.” – Sam Parr

“If you fail spectacularly—if you try something and it really just fails horribly—but you actually took a big old swing, people will admire you for that.” – Sam Parr

Takeaways:

03:36 Email newsletters can be a powerful, direct way to build a media brand without relying on social media algorithms.

12:43 Burning bridges and setting high-stakes personal commitments can drive entrepreneurial motivation.

20:03 Creating a one-size-fits-all content approach can help establish a strong brand voice and cultural influence.

24:26 Entrepreneurial success often involves constant self-doubt, but pushing through fear is crucial to building something meaningful.

28:46 Long-term success takes time, even for seemingly overnight success stories.
Visit & Subscribe to "The Hustle" Newsletter

Podcast: Play in new window | Download (Duration: 33:35 — 30.8MB) | Embed

478: Live a Fulfilled Life, Be At Your Best, Know Your Worth and Rebrand Yourself with TEDx Curator and Business Consultant Elizabeth Barry

January 16, 2018

Elizabeth Barry is an author, marketing executive and a badass leadership coach.

Podcast: Play in new window | Download (Duration: 33:04 — 30.3MB) | Embed

She teaches people self-love, exceptional communication skills and how to live a life fulfilled, both in and out of the office. For over a decade, she's taught self-branding workshops and helped leaders discover their business BEST through the art of powerful communication, personal branding, marketing and PR. She's devised a 2018 coaching mastermind program that transforms lives, unblocks energies and helps amazing CEOs, managers and Founders engage in discovering and rediscovering their creative life powers.

Quotes:

“It's not about us—it's about the perception and the audience. They're the hero of what you're saying, pitching, or selling.” – Elizabeth Barry

“Personal branding and marketing in today's world are really just about who we are as people and how we want to show up.” – Elizabeth Barry

“If you know what you know and believe in what you can do, then there's a means to an end.” – Elizabeth Barry

Takeaways:

12:49 Simplify your professional messaging by reading content out loud and cutting unnecessary details.

14:53 Focus on your audience's experience, not your own achievements when communicating.

19:51 Use real-life experiences and personal stories to create engaging content that connects with people.

24:31 Be patient and persistent when rebuilding your professional brand or changing business direction.

26:53 Know your worth and continue putting yourself out there, even during challenging transitions.

Resources

Elizabeth Barry (Official Site)
Elizabeth Barry (SpeakerHub)
Elizabeth Barry (LinkedIn)
Elizabeth Barry (YouTube)

Podcast: Play in new window | Download (Duration: 33:04 — 30.3MB) | Embed

477: Alternative Investor Insights, Energy Managment, Staying Organized, and Goal Setting with Susan Lassiter-Lyons

January 15, 2018

Susan Lassiter-Lyons from Investor Insights is an American investor, entrepreneur, author, and coach.

She's the president of the American Association of Alternative Investors and founder and CEO of Lassiter Marketing Group, a privately held financial publishing company. Susan has closed 612 real estate investment transactions, raised $30.3 million in private capital and her insights are consumed by more than 52,000 subscribers in the US and Canada.

She's a prolific real estate and angel investor managing a portfolio that includes 740 real estate units, 14 tech start-ups, and 15 cannabis companies. Listen in to discover how she deals with adversity, as well as how she remains consistent and motivated to build a successful business.

Quotes:

“Time management is kind of a misnomer. I don't think we can manage time—everybody has the exact same amount of time. What we have control over is our energy.” – Susan Lassiter-Lyons

“If I'm out of alignment, I'm going to lose motivation and drive, and it's going to be reflected in my results.” – Susan Lassiter-Lyons

“Quit seeking external validation. Do you, and let the chips fall where they may. Other people can have their opinions, but nobody is going to care or know more about your business than you.” – Susan Lassiter-Lyons

Takeaways:

01:08 Energy management matters more than time management - focus on your peak performance hours.

04:39 Create multiple calendars for content, promotions, and investments to stay organized and reduce overwhelm.

19:47 Positioning yourself as an expert attracts better investment opportunities.

27:56 Trust your gut and stay true to your personal vision and values.

29:52 Build a business that supports your lifestyle, not one that consumes your entire life.

Resources

Susan Lassiter-Lyons (Official Site)
Investor Insights (Community of Alternative Investors)
Susan Lassiter-Lyons (LinkedIn)

Podcast: Play in new window | Download (Duration: 32:55 — 30.1MB) | Embed

476: Simplify Your Life and Grow Your Business: Get Found, Optimize Your Website for Maximum Results, and Repeat Your Successes with Jared Warner

January 11, 2018

Jared Warner from 123GetFound started his first online business out of his Parents garage in 1998 with his twin brother, Jeff.

Since that day he's started many entrepreneurial ventures but hasn't always tasted success. He's gone 100% broke three times chasing his dreams but wouldn't change a thing.

Today he runs the business of his dreams that gives him the freedom to live life on his terms.

Quotes:

“To build a business, you only need three things: get found, get results, and get smart about what took place between steps one and two.” – Jared Warner

“If you're a new marketer, and the only tool you have is a hammer, every problem looks like a nail. For every new marketer, the only tool they have is a Facebook ad.” – Jared Warner

“What you need to do is focus on your strengths, give everything you've got to those, and hire for your weaknesses.” – Jared Warner

Takeaways:

05:15 Build a business by understanding three core steps: getting found, getting results, and analyzing your numbers.

09:33 Focus on your marketing strengths instead of trying to fix every weakness.

12:03 Clarity about who you help and how you help them is crucial before starting any marketing efforts.

23:22 Entrepreneurs should take calculated risks, preserving some income sources while exploring new opportunities.

27:17 Don't chase every marketing trend; choose strategies that match your natural skills and communication style.

Visit 123GetFound: Attract More Customers to Your Business

Podcast: Play in new window | Download (Duration: 35:00 — 32.0MB) | Embed

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