Archive 2: 2017

500: Productivity Tools to Get Your Head in the Game: 16X Multiplier, The One Thing Scorecard, and 80/20 Gamification with Copywriter Kevin Donlin

• February 16, 2018

Kevin Donlin returns to the Marketer of the Day for the 500th episode!

Podcast: Play in new window | Download (Duration: 31:16 — 71.6MB) | Embed

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He's been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads.

He's been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including his latest book, Marketing Multipliers.

For this return appearance, Kevin shares a few simple but powerful techniques that are working very well for him lately. One is "The One Thing 3x5 Scorecard" where he lists the 3 to 5 go-to activities he can perform in his business, from calling a prospect on the phone to mailing a letter or book. There's the Pocket Seinfeld calendar, and the 16X Pathfinder method to replace the bulk with the select few that makes a difference -- 80/20 -- and strategically abandon what isn't working.

Resources

Podcast: Play in new window | Download (Duration: 31:16 — 71.6MB) | Embed

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499: Goal Setting, Finances, Budgeting and Growing with Ruby Tan

• February 15, 2018

Ruby Tan is here to share an amazing story about her financial up's and down's. She shares her personal story about how through budgeting and planning, she was able to get out of debt and build wealth. She's a bookkeeper and teaches the Profit First Methodology to her clients.

Resources

Podcast: Play in new window | Download (Duration: 21:30 — 49.2MB) | Embed

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498: Fundamentals, Freedom, Hiring, and Scaling with Nicole Wipp

• February 14, 2018

Nicole Wipp is the founder and CEO of Wipp Enterprises LLC, a consulting and training firm that provides a range of leadership, team creation, team building and retention services to large companies, and to the small business/entrepreneur market as NicoleWipp.com. She also leads a highly successful boutique elder law firm.

In these capacities, Nicole is a sought after expert on numerous topics related to building successful businesses through powerful teams, has spoken on numerous stages nationwide, is a frequent guest on top podcasts, and has authored a number one bestselling book. Wipp Enterprises is a Kolbe Certified solutions provider and is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).

Resources

Podcast: Play in new window | Download (Duration: 32:46 — 75.0MB) | Embed

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497: Create a Simple Strategy to Hit Goals and Make Important Decisions with Business Plan Answer Man David Brown

• February 13, 2018

Dave Brown, The Business Plan Answer Man, is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money.

His first book, From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales.

Resources

Podcast: Play in new window | Download (Duration: 26:19 — 60.2MB) | Embed

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496: Move the Needle, Celebrate Wins, and Money Mindset Conversations with Jen Hemphill

• February 12, 2018

Jen Hemphill, a military spouse & proud bilingual Latina, helps women who are tired of the traditional money advice gain a renewed sense of control, confidence and freedom in their financial life. She is a Money Confidence Coach, an AFC (Accredited Financial Counselor) and host of the Her Money Matters Podcast. She talks about what we need to know to "move the needle" with our money, celebrate wins and have money conversations to get the right mindset and build confidence.

Resources

Podcast: Play in new window | Download (Duration: 25:49 — 59.1MB) | Embed

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495: Market Yourself in Voiceover By Thinking Outside the Box with Susan Berkley

• February 11, 2018

Susan Berkley is a top voice-over artist and telephone voice for AT&T, Citibank and many others. An internationally known communications expert, she’s the author of Speak To Influence: How To Unlock The Hidden Power Of Your Voice and her latest book, The Persuasion Code. She is president and founder of The Great Voice Company in Englewood Cliffs, New Jersey.

She provides leadership training in persuasive speaking techniques for business and sales professionals worldwide, and works with top marketers to help them optimize the voices on their VSLs, achieving conversion lifts of as high as 20%. A frequent media guest, she has been featured on ABC News, CNBC, MSNBC, and in The NY Times, The LA Times and Business Week. Susan spent 15 years in broadcasting as a radio personality, including a stint as traffic reporter on The Howard Stern Show.

Resources

Podcast: Play in new window | Download (Duration: 26:09 — 59.8MB) | Embed

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494: The Bravest You: Show Up on a Daily Basis, Find Your Calling and Persist Through Hard Times with Adam Smith

• February 10, 2018

Adam Smith is an entrepreneur, life coach, consultant, public speaker, and the author of the new book, The Bravest You. Named one of the most influential people of 2014 by American Genius, Smith has written for Entrepreneur and Success Magazine, among other publications.

Adam talks to us about persistence, blogging, how to have ideas what outweigh the fears, show up on a daily basis, finding your calling/obsession, motivation, accountability, perspective, escaping "trapped" thinking, and so much more. Listen in!

Resources

Podcast: Play in new window | Download (Duration: 31:01 — 71.0MB) | Embed

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493: Build an Online Business Through Content, Marketplaces, Feedback and Customer Education with Bernie Thompson

• February 9, 2018

Bernie Thompson has founded 5 companies, including the global electronics brand Plugable. He's also the founder of Efficient Era, a company that helps other companies sell on Amazon. He's an engineer and inventor with 4 patents. And he considers marketing his greatest weakness.

He explains to us that his business has thrived without traditional marketing, but instead through content marketing (YouTube) and high traffic marketplaces. His company's 1-2 published videos per week solve common problems, market specific features, and educate.

Resources

Podcast: Play in new window | Download (Duration: 28:52 — 66.1MB) | Embed

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492: Podcast Power Guesting, Facebook Chatbots, Networking, Time Management, Free Traffic and More with Heather Havenwood

• February 6, 2018

Heather Havenwood returns to the show to discuss power guesting and chatbots. She's a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies.

Podcast: Play in new window | Download (Duration: 44:30 — 40.7MB) | Embed

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She tells us how to take a stand, step outside our comfort zone, manage our time more effectively, live the rock star lifestyle of productivity, and "feed the beast" of the business. Finally, she explains why it's important to go on a media tour and use Facebook chatbots to further your business, build a strong list, and make sales.

Resources

Podcast: Play in new window | Download (Duration: 44:30 — 40.7MB) | Embed

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491: Back of the Room Sales and Speaking: Leads, Exposure and Branding with Alicia White

• February 5, 2018

International Best Selling Author and Speaker, Alicia White from Back of the Room Productions is a brilliant strategist giving clarity and direction on the next steps in branding, business and speaking. Working with business owners, coaches, and entrepreneurs, Alicia helps them to elevate their expertise through consistent branding that conveys trust and effective strategies and tools to grow their business through speaking.

Alicia explains how to grow your business through speaking, following up, landing speaking gigs, and negotiating with event organizers.

Resources

Podcast: Play in new window | Download (Duration: 32:03 — 29.3MB) | Embed

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