450: Amazon Analytics and Amazon Optimization: Do E-Commerce Right, Run Your Business on Systems, and Make Data-Driven Decisions with Reed Menssa

Reed Menssa from Advanced Amazon Consulting is a successful Amazon and online physical products seller who has developed many software tools and systems to help other Amazon sellers succeed. Reed's AZoptimizer and AZanalyzer software has produced profitable results for every type of seller and can be used for any skill level. He is an expert in his field and loves to share his knowledge and experience with others to help them succeed. Reed's software and consulting businesses help increase profits substantially for thousands of online sellers, every year.

Quotes:                                                                                                                                   

“Data really drives this industry a lot. You should never be guessing, because that leads to uncomfortable situations where you have to then go back and try and figure those issues out.” – Reed Menssa

“I like to own my own thing. I like to be able to run it the way I want to run it, and I like not having to rely on someone else's good graces.” – Reed Menssa

“A lot of people have great ideas, but they don't know if it's actually going to sell or not, because they don't know where to look.” – Reed Menssa

Takeaways:

02:14 Accurate data is the backbone of successful Amazon selling, eliminating guesswork and reducing potential business risks.

12:13 Comprehensive product research means analyzing entire keyword pages, not just individual competitors, to understand market dynamics.

17:20 Using precise tracking methods like the 999 trick can provide real sales numbers, moving beyond unreliable best seller ranking estimates.

21:38 Amazon product indexing is critical - if you're not indexed for specific search terms, your product won't appear in relevant searches.

22:23 Successful business growth requires systematic approaches and informed decision-making, not random experimentation.

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Filed in: Amazon • Archive 2: 2017 • Interview • Podcast